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AO World - AO Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: GBX 121
  • Forecasted Upside: 12.87%
  • Number of Analysts: 2
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 1 Buy Ratings
  • 0 Strong Buy Ratings
GBX 107.20 As of 12/17/2025 01:00 AM ET
▼ -0.8 (-0.74%)

This chart shows the closing price for AO by one month, three months, or twelve months.

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Analyst Price Target for AO

Analyst Price Target is GBX 121
▲ +12.87% Upside Potential
This price target is based on 2 analysts offering 12 month price targets for AO World in the last 3 months. The average price target is GBX 121, with a high forecast of GBX 137 and a low forecast of GBX 105. The average price target represents a 12.87% upside from the last price of GBX 107.20.

This chart shows the closing price for AO for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 2 investment analysts is to moderate buy stock in AO World. This rating has held steady since August 2025, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
6/26/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
9/24/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
12/23/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
3/23/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
6/21/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
9/19/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
11/18/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/18/2025

Latest Recommendations

  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/25/2025Peel HuntReiterated RatingBuyGBX 137
9/15/2025Peel HuntReiterated RatingBuyGBX 137
8/4/2025Deutsche Bank AktiengesellschaftDowngradeHoldGBX 135 ➝ GBX 105
6/27/2024Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 120
6/27/2024Jefferies Financial GroupBoost TargetBuyGBX 125 ➝ GBX 150
4/17/2024Canaccord Genuity GroupBoost TargetSellGBX 52 ➝ GBX 75
4/10/2024Shore CapitalUpgradeBuy
3/28/2024Shore CapitalReiterated RatingHold
2/15/2024Shore CapitalReiterated RatingHold
11/21/2023Shore CapitalReiterated RatingSell
9/11/2023Shore CapitalReiterated RatingSell
6/22/2023Shore CapitalReiterated RatingHold
6/13/2023Jefferies Financial GroupReiterated RatingBuyGBX 90
6/6/2023Shore CapitalReiterated RatingBuy
4/5/2023Canaccord Genuity GroupBoost TargetSellGBX 51 ➝ GBX 52
2/28/2023Peel HuntReiterated RatingHoldGBX 80
2/28/2023Jefferies Financial GroupReiterated RatingBuyGBX 85
11/22/2022Shore CapitalReiterated RatingNot Rated
8/18/2022Jefferies Financial GroupUpgradeBuyGBX 45 ➝ GBX 65
8/18/2022Shore CapitalReiterated RatingNot Rated
7/12/2022Shore CapitalReiterated RatingHouse Stock
7/6/2022Shore CapitalReiterated RatingNot Rated
7/4/2022JPMorgan Chase & Co.Reiterated RatingUnderweightGBX 59
6/9/2022Shore CapitalReiterated RatingNot Rated
5/3/2022JPMorgan Chase & Co.DowngradeUnderweightGBX 105 ➝ GBX 63
4/29/2022Shore CapitalReiterated RatingUnder Review
1/27/2022Shore CapitalReiterated RatingUnder Review
11/24/2021JPMorgan Chase & Co.Lower TargetNeutralGBX 170 ➝ GBX 125
11/23/2021Shore CapitalReiterated RatingUnder Review
10/18/2021JPMorgan Chase & Co.Lower TargetNeutralGBX 218 ➝ GBX 170
7/12/2021Jefferies Financial GroupUpgradeBuyGBX 400
7/1/2021Shore CapitalReiterated RatingUnder Review
2/5/2021JPMorgan Chase & Co.Boost TargetNeutralGBX 225 ➝ GBX 265
1/19/2021Shore CapitalReiterated RatingHold
(Data available from 12/18/2020 forward)

News Sentiment Rating

0.47 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 8 very positive mentions
  • 7 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
5/22/2025
  • 4 very positive mentions
  • 20 positive mentions
  • 2 negative mentions
  • 2 very negative mentions
Mentions as of
6/21/2025
  • 6 very positive mentions
  • 17 positive mentions
  • 5 negative mentions
  • 7 very negative mentions
Mentions as of
7/21/2025
  • 0 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
8/20/2025
  • 3 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/19/2025
  • 3 very positive mentions
  • 5 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
10/19/2025
  • 4 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/18/2025
  • 3 very positive mentions
  • 14 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/18/2025

Current Sentiment

  • 3 very positive mentions
  • 14 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

AO World logo
AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services. In addition, it engages in the investment activities; and waste electrical and electronic equipment (WEEE) recycling activities. The company sells its products through its websites, marketplaces, and third-party websites. AO World plc was founded in 2000 and is headquartered in Bolton, the United Kingdom.
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Today's Range

Now: GBX 107.20
Low: 106.40
High: 109.60

50 Day Range

MA: GBX 103.53
Low: 94.60
High: 109.80

52 Week Range

Now: GBX 107.20
Low: 77.15
High: 120.40

Volume

363,087 shs

Average Volume

22,969 shs

Market Capitalization

£623.41 million

P/E Ratio

24.44

Dividend Yield

N/A

Beta

1.06

Frequently Asked Questions

What sell-side analysts currently cover shares of AO World?

The following Wall Street sell-side analysts have issued stock ratings on AO World in the last twelve months: Deutsche Bank Aktiengesellschaft, and Peel Hunt.
View the latest analyst ratings for AO.

What is the current price target for AO World?

0 Wall Street analysts have set twelve-month price targets for AO World in the last year. Their average twelve-month price target is GBX 121, suggesting a possible upside of 12.9%. Peel Hunt has the highest price target set, predicting AO will reach GBX 137 in the next twelve months. Deutsche Bank Aktiengesellschaft has the lowest price target set, forecasting a price of GBX 105 for AO World in the next year.
View the latest price targets for AO.

What is the current consensus analyst rating for AO World?

AO World currently has 1 hold rating and 1 buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for AO.

What other companies compete with AO World?

Other companies that are similar to AO World include THG, boohoo group, ASOS, N Brown Group and Gear4music. Learn More about companies similar to AO World.

How do I contact AO World's investor relations team?

AO World's physical mailing address is Ao Park, 5A the Parklands, Bolton, BL6 4SD, United Kingdom. The company's listed phone number is +44-1204-672400. The official website for AO World is ao.com. Learn More about contacing AO World investor relations.