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WH Smith - SMWH Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: GBX 866.20
  • Forecasted Upside: 25.72%
  • Number of Analysts: 5
  • Breakdown:
  • 0 Sell Ratings
  • 3 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
GBX 689 As of 12/4/2025 01:13 PM ET
▲ +8 (1.17%)

This chart shows the closing price for SMWH by one month, three months, or twelve months.

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Analyst Price Target for SMWH

Analyst Price Target is GBX 866.20
▲ +25.72% Upside Potential
This price target is based on 5 analysts offering 12 month price targets for WH Smith in the last 3 months. The average price target is GBX 866.20, with a high forecast of GBX 1,350 and a low forecast of GBX 700. The average price target represents a 25.72% upside from the last price of GBX 689.

This chart shows the closing price for SMWH for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 5 investment analysts is to hold stock in WH Smith. This rating changed within the last month from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 2 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
12/2/2025JPMorgan Chase & Co.Boost TargetOverweightGBX 750 ➝ GBX 800
11/24/2025JPMorgan Chase & Co.Lower TargetOverweightGBX 900 ➝ GBX 750
9/11/2025Berenberg BankDowngradeHoldGBX 1,600 ➝ GBX 700
8/21/2025Deutsche Bank AktiengesellschaftLower TargetHoldGBX 1,030 ➝ GBX 726
8/21/2025Peel HuntDowngradeHoldGBX 1,400 ➝ GBX 755
7/30/2025JPMorgan Chase & Co.Reiterated RatingOverweight
6/9/2025Canaccord Genuity GroupLower TargetBuyGBX 1,460 ➝ GBX 1,350
4/16/2025Shore CapitalReiterated RatingNot Rated
2/28/2025Berenberg BankReiterated RatingBuyGBX 1,600
11/21/2024Canaccord Genuity GroupLower TargetBuyGBX 1,469 ➝ GBX 1,460
10/15/2024Berenberg BankReiterated RatingBuyGBX 1,600
9/12/2024Deutsche Bank AktiengesellschaftReiterated RatingHoldGBX 1,310
9/11/2024Canaccord Genuity GroupReiterated RatingBuyGBX 1,469
7/8/2024Canaccord Genuity GroupReiterated RatingBuyGBX 1,469
6/5/2024Berenberg BankReiterated RatingBuyGBX 1,600
9/15/2023Berenberg BankLower TargetBuyGBX 2,000 ➝ GBX 1,900
9/7/2023BarclaysReiterated RatingOverweightGBX 2,035
11/28/2022Berenberg BankBoost TargetBuyGBX 1,900 ➝ GBX 2,000
11/11/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,930 ➝ GBX 1,900
11/11/2022BarclaysLower TargetOverweightGBX 2,180 ➝ GBX 1,975
10/20/2022Deutsche Bank AktiengesellschaftLower TargetBuyGBX 1,840 ➝ GBX 1,390
9/8/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,840
8/9/2022BarclaysReiterated RatingOverweightGBX 2,180
6/16/2022BarclaysReiterated RatingOverweightGBX 2,180
5/30/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
5/18/2022JPMorgan Chase & Co.UpgradeOverweightGBX 1,760 ➝ GBX 1,900
5/16/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
5/3/2022Berenberg BankReiterated RatingBuyGBX 1,900
5/3/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
4/20/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,840
4/11/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
3/24/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
2/23/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
2/15/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
2/8/2022Deutsche Bank AktiengesellschaftReiterated RatingBuy
1/31/2022Royal Bank Of CanadaReiterated RatingOutperformGBX 2,100
1/20/2022JPMorgan Chase & Co.Lower TargetNeutralGBX 1,741 ➝ GBX 1,737
1/19/2022BarclaysReiterated RatingOverweightGBX 2,180
1/19/2022Peel HuntReiterated RatingBuyGBX 2,300
1/17/2022Berenberg BankReiterated RatingBuyGBX 1,900
1/5/2022Berenberg BankUpgradeBuyGBX 1,750 ➝ GBX 1,900
11/16/2021Berenberg BankReiterated RatingHoldGBX 1,750
11/12/2021Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,840
11/11/2021BarclaysReiterated RatingOverweightGBX 2,180
11/11/2021Peel HuntReiterated RatingBuyGBX 2,300
11/11/2021Peel HuntReiterated RatingBuyGBX 2,300
10/14/2021JPMorgan Chase & Co.Reiterated RatingNeutralGBX 1,564
9/2/2021JPMorgan Chase & Co.Lower TargetNeutralGBX 1,795 ➝ GBX 1,564
9/2/2021BarclaysLower TargetOverweightGBX 2,200 ➝ GBX 2,180
4/16/2021Royal Bank Of CanadaUpgradeOutperformGBX 2,100 ➝ GBX 2,200
1/21/2021JPMorgan Chase & Co.Lower TargetOverweightGBX 1,620 ➝ GBX 1,618
1/21/2021BarclaysReiterated RatingNeutral
(Data available from 12/4/2020 forward)

News Sentiment Rating

-0.03 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 12 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 3 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 1 very positive mentions
  • 12 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
7/7/2025
  • 1 very positive mentions
  • 3 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 6 very positive mentions
  • 17 positive mentions
  • 5 negative mentions
  • 4 very negative mentions
Mentions as of
9/5/2025
  • 0 very positive mentions
  • 6 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 1 very positive mentions
  • 6 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
Mentions as of
11/4/2025
  • 4 very positive mentions
  • 10 positive mentions
  • 4 negative mentions
  • 4 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 4 very positive mentions
  • 10 positive mentions
  • 4 negative mentions
  • 4 very negative mentions

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

WH Smith logo
WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books. The company sells its products through digital channels, such as whsmith.co.uk, funkypigeon.com, cultpens.com and dottyaboutpaper.co.uk. The company was founded in 1792 and is based in Swindon, the United Kingdom.
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Today's Range

Now: GBX 689
Low: 679
High: 709.50

50 Day Range

MA: GBX 661.57
Low: 613.50
High: 709

52 Week Range

Now: GBX 689
Low: 585.50
High: 1,315

Volume

400,795 shs

Average Volume

951,903 shs

Market Capitalization

£858.22 million

P/E Ratio

153.11

Dividend Yield

4.94%

Beta

1.67

Frequently Asked Questions

What sell-side analysts currently cover shares of WH Smith?

The following Wall Street analysts have issued stock ratings on WH Smith in the last twelve months: Berenberg Bank, Canaccord Genuity Group Inc., Deutsche Bank Aktiengesellschaft, JPMorgan Chase & Co., Peel Hunt, and Shore Capital.
View the latest analyst ratings for SMWH.

What is the current price target for WH Smith?

0 Wall Street analysts have set twelve-month price targets for WH Smith in the last year. Their average twelve-month price target is GBX 866.20, suggesting a possible upside of 25.7%. Canaccord Genuity Group Inc. has the highest price target set, predicting SMWH will reach GBX 1,350 in the next twelve months. Berenberg Bank has the lowest price target set, forecasting a price of GBX 700 for WH Smith in the next year.
View the latest price targets for SMWH.

What is the current consensus analyst rating for WH Smith?

WH Smith currently has 3 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SMWH, but not buy more shares or sell existing shares.
View the latest ratings for SMWH.

What other companies compete with WH Smith?

Other companies that are similar to WH Smith include City of London, Genus, Kerry Group, Carclo and Prime People. Learn More about companies similar to WH Smith.

How do I contact WH Smith's investor relations team?

WH Smith's physical mailing address is Greenbridge Road, SWINDON, SN3 3RX, United Kingdom. The company's listed phone number is +44-1793-616161. The official website for WH Smith is www.whsmithplc.co.uk. Learn More about contacing WH Smith investor relations.