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Direct Digital - DRCT Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $330.00
  • Forecasted Upside: 14,373.68%
  • Number of Analysts: 3
  • Breakdown:
  • 1 Sell Ratings
  • 1 Hold Ratings
  • 1 Buy Ratings
  • 0 Strong Buy Ratings
$2.28 As of 01/30/2026 05:00 PM ET
▼ -0.34 (-12.98%)

This chart shows the closing price for DRCT by one month, three months, or twelve months.

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Analyst Price Target for DRCT

Analyst Price Target is $330.00
▲ +14,373.68% Upside Potential
This price target is based on 3 analysts offering 12 month price targets for Direct Digital in the last 3 months. The average price target is $330.00, with a high forecast of $330.00 and a low forecast of $330.00. The average price target represents a 14,373.68% upside from the last price of $2.28.

This chart shows the closing price for DRCT for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 3 contributing investment analysts is to hold stock in Direct Digital. This rating has held steady since September 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
8/10/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
11/8/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
2/6/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
5/7/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
8/5/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
11/3/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
1/2/2026
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
2/1/2026

Latest Recommendations

  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
1/21/2026Weiss RatingsReiterated RatingSell (E+) ➝ Sell (E+)
10/8/2025Weiss RatingsReiterated RatingSell (E+) ➝ Sell (E+)
9/27/2025Weiss RatingsReiterated RatingSell (E+) ➝ Sell (E+)
8/8/2025Zacks ResearchUpgradeHold
5/7/2025BenchmarkLower TargetBuy ➝ Buy$440.00 ➝ $330.00
4/24/2024BenchmarkReiterated RatingBuy ➝ Buy$1,265.00
3/27/2024Roth MkmLower TargetBuy ➝ Buy$1,512.50 ➝ $1,045.00
3/27/2024BenchmarkLower TargetBuy ➝ Buy$1,650.00 ➝ $1,265.00
3/27/2024Noble FinancialReiterated RatingOutperform ➝ Market Perform
3/13/2024Roth MkmBoost TargetBuy ➝ Buy$687.50 ➝ $1,512.50
3/6/2024BenchmarkBoost TargetBuy ➝ Buy$825.00 ➝ $1,650.00
11/28/2023Roth MkmBoost TargetBuy ➝ Buy$522.50 ➝ $687.50
11/10/2023BenchmarkBoost TargetBuy ➝ Buy$660.00 ➝ $825.00
9/27/2023Roth MkmReiterated RatingBuy ➝ Buy$288.75
4/20/2023EF Hutton Acquisition Co. IReiterated RatingBuy$302.50
3/24/2023BenchmarkReiterated RatingBuy$550.00
2/9/2023EF Hutton Acquisition Co. IInitiated CoverageBuy$385.00
11/16/2022BenchmarkBoost Target$550.00
8/15/2022BenchmarkBoost Target$495.00
7/12/2022Noble FinancialInitiated CoverageOutperform$302.50
3/28/2022Roth MkmInitiated CoverageBuy$220.00
3/9/2022BenchmarkInitiated CoverageBuy$440.00
(Data available from 2/1/2021 forward)

News Sentiment Rating

0.18 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/6/2025
  • 2 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/5/2025
  • 0 very positive mentions
  • 10 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/4/2025
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/4/2025
  • 1 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/3/2025
  • 1 very positive mentions
  • 12 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/3/2025
  • 0 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
1/2/2026
  • 1 very positive mentions
  • 16 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/1/2026

Current Sentiment

  • 1 very positive mentions
  • 16 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Direct Digital logo
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
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Today's Range

Now: $2.28
Low: $2.13
High: $2.45

50 Day Range

MA: $3.86
Low: $1.69
High: $8.43

52 Week Range

Now: $2.28
Low: $1.58
High: $80.30

Volume

392,096 shs

Average Volume

7,639,647 shs

Market Capitalization

$1.25 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

6

Frequently Asked Questions

What sell-side analysts currently cover shares of Direct Digital?

The following Wall Street analysts have issued reports on Direct Digital in the last year: Benchmark Co., Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for DRCT.

What is the current price target for Direct Digital?

0 Wall Street analysts have set twelve-month price targets for Direct Digital in the last year. Their average twelve-month price target is $330.00, suggesting a possible upside of 14,373.7%. Benchmark Co. has the highest price target set, predicting DRCT will reach $330.00 in the next twelve months. Benchmark Co. has the lowest price target set, forecasting a price of $330.00 for Direct Digital in the next year.
View the latest price targets for DRCT.

What is the current consensus analyst rating for Direct Digital?

Direct Digital currently has 1 sell rating, 1 hold rating and 1 buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in DRCT, but not buy more shares or sell existing shares.
View the latest ratings for DRCT.

What other companies compete with Direct Digital?

Other companies that are similar to Direct Digital include Sol-Gel Technologies, 36Kr, Sky Quarry, Eshallgo and SU Group. Learn More about companies similar to Direct Digital.

How do I contact Direct Digital's investor relations team?

The company's listed phone number is 832-402-1051 and its investor relations email address is [email protected]. The official website for Direct Digital is www.directdigitalholdings.com. Learn More about contacing Direct Digital investor relations.