• Consensus Rating: Hold
  • Consensus Price Target: $35.43
  • Forecasted Upside: 30.93%
  • Number of Analysts: 8
  • Breakdown:
  • 0 Sell Ratings
  • 5 Hold Ratings
  • 3 Buy Ratings
  • 0 Strong Buy Ratings
$27.06
▼ -0.13 (-0.48%)

This chart shows the closing price for GEN by one month, three months, or twelve months.

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Analyst Price Target for GEN

Analyst Price Target is $35.43
▲ +30.93% Upside Potential
This price target is based on 8 analysts offering 12 month price targets for Gen Digital in the last 3 months. The average price target is $35.43, with a high forecast of $46.00 and a low forecast of $29.00. The average price target represents a 30.93% upside from the last price of $27.06.

This chart shows the closing price for GEN for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 8 polled investment analysts is to hold stock in Gen Digital. This rating has held steady since July 2025, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 0 sell ratings
6/12/2024
  • 1 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 0 sell ratings
9/10/2024
  • 3 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 0 sell ratings
12/9/2024
  • 3 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 0 sell ratings
3/9/2025
  • 2 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
6/7/2025
  • 1 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
9/5/2025
  • 1 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 0 sell ratings
11/4/2025
  • 1 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 0 sell ratings
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/7/2025Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$33.00 ➝ $29.00
11/7/2025Evercore ISIBoost TargetOutperform ➝ Outperform$35.00 ➝ $37.00
10/8/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
10/3/2025Jefferies Financial GroupInitiated CoverageHold$31.00
9/27/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
9/2/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$25.00 ➝ $32.00
8/8/2025Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$32.00 ➝ $33.00
8/8/2025Wells Fargo & CompanyBoost TargetOverweight ➝ Overweight$37.00 ➝ $40.00
8/8/2025BarclaysBoost TargetEqual Weight ➝ Equal Weight$32.00 ➝ $33.00
7/14/2025B. RileyInitiated CoverageBuy$46.00
7/14/2025B. RileyInitiated CoverageBuy$46.00
7/14/2025BarclaysBoost TargetEqual Weight ➝ Equal Weight$30.00 ➝ $32.00
7/1/2025Evercore ISIInitiated CoverageOutperform$35.00
5/7/2025Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$28.00 ➝ $30.00
4/16/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$27.00 ➝ $25.00
3/18/2025Morgan StanleyInitiated CoverageEqual Weight
12/4/2024UBS GroupUpgradeStrong-Buy
10/24/2024Wells Fargo & CompanyUpgradeStrong-Buy
5/28/2024ArgusUpgradeStrong-Buy
11/7/2022Morgan StanleyLower TargetEqual Weight$26.00 ➝ $25.00
8/9/2022BarclaysLower Target$28.00
5/9/2022Robert W. BairdLower Target$31.00 ➝ $28.00
3/29/2022Morgan StanleyDowngradeOverweight ➝ Equal Weight$28.00
11/5/2021MizuhoReiterated RatingBuy$26.00
11/5/2021Royal Bank Of CanadaBoost TargetSector Perform$26.00 ➝ $27.00
8/11/2021HSBCDowngradeBuy ➝ Hold
7/28/2021MizuhoReiterated RatingBuy$27.00
7/15/2021BarclaysBoost TargetOverweight$31.00 ➝ $32.00
5/12/2021Morgan StanleyBoost TargetOverweight$26.00 ➝ $28.00
5/12/2021Bank of AmericaUpgradeUnderperform ➝ Buy$30.00
4/13/2021Bank of AmericaInitiated CoverageUnderperform$19.00
2/5/2021Credit Suisse GroupBoost TargetNeutral$22.00 ➝ $24.00
2/5/2021Morgan StanleyBoost TargetOverweight$25.50 ➝ $26.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.16 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
5/8/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/7/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
7/7/2025
  • 15 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
8/6/2025
  • 68 very positive mentions
  • 32 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
9/5/2025
  • 50 very positive mentions
  • 24 positive mentions
  • 12 negative mentions
  • 1 very negative mentions
10/5/2025
  • 35 very positive mentions
  • 26 positive mentions
  • 13 negative mentions
  • 2 very negative mentions
11/4/2025
  • 70 very positive mentions
  • 24 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
12/4/2025

Current Sentiment

  • 70 very positive mentions
  • 24 positive mentions
  • 4 negative mentions
  • 1 very negative mentions

Recent Stories by Sentiment

Gen Digital logo
Gen Digital Inc. engages in the provision of cyber safety solutions for consumers in the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. The company offers security and performance products under Norton, Avast, Avira, AVG, and CCleaner brands that provide real-time protection and maintenance for PCs, Macs, and mobile devices against malware, viruses, adware, and other online threats. It also provides identity protection solutions, including LifeLock Identity Theft Protection, Avast and AVG Secure Identity, Norton Identity Theft Protection, and Dark Web Monitoring for monitoring of credit reports, financial accounts, the dark web, and social media accounts to help safeguard customers' personal information. In addition, the company offers Virtual Private Network (VPN) solutions under Norton, Avast and AVG brands to enhance security and online privacy that allows customers to securely transmit and access private information, such as passwords, bank details, and credit card numbers, when using public Wi-Fi on PCs, Macs, and mobile iOS and Android devices; AntiTrack and Secure Browser products which helps to keep personal information and browsing activity anonymous while browsing online; and Privacy Monitor Assistant and BreachGuard products for removing customers' data from public data broker sites; and ReputationDefender, a white glove service that helps customers manage all aspects of their personal branding online, including search results, social media sites, and overall web presence. It markets and sells its products and related services through retailers, telecom service providers, hardware original equipment manufacturers, and employee benefit providers, as well as e-commerce platform. The company was formerly known as NortonLifeLock Inc. and changed its name to Gen Digital Inc. in November 2022. Gen Digital Inc. was founded in 1982 and is headquartered in Tempe, Arizona.
Read More

Today's Range

Now: $27.06
Low: $26.80
High: $27.30

50 Day Range

MA: $26.80
Low: $25.45
High: $28.80

52 Week Range

Now: $27.06
Low: $22.74
High: $32.22

Volume

3,718,194 shs

Average Volume

5,201,069 shs

Market Capitalization

$16.69 billion

P/E Ratio

29.41

Dividend Yield

1.84%

Beta

1.11

Frequently Asked Questions

What sell-side analysts currently cover shares of Gen Digital?

The following equities research analysts have issued reports on Gen Digital in the last twelve months: B. Riley, Barclays PLC, Evercore ISI, Jefferies Financial Group Inc., Morgan Stanley, Royal Bank Of Canada, UBS Group AG, Wall Street Zen, Weiss Ratings, and Wells Fargo & Company.
View the latest analyst ratings for GEN.

What is the current price target for Gen Digital?

0 Wall Street analysts have set twelve-month price targets for Gen Digital in the last year. Their average twelve-month price target is $35.43, suggesting a possible upside of 30.9%. B. Riley has the highest price target set, predicting GEN will reach $46.00 in the next twelve months. Royal Bank Of Canada has the lowest price target set, forecasting a price of $29.00 for Gen Digital in the next year.
View the latest price targets for GEN.

What is the current consensus analyst rating for Gen Digital?

Gen Digital currently has 5 hold ratings and 3 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in GEN, but not buy more shares or sell existing shares.
View the latest ratings for GEN.

What other companies compete with Gen Digital?

Other companies that are similar to Gen Digital include Roblox, Datadog, Electronic Arts, Baidu and Block. Learn More about companies similar to Gen Digital.

How do I contact Gen Digital's investor relations team?

Gen Digital's physical mailing address is 60 E RIO SALADO PARKWAY SUITE 1000, TEMPE AZ, 85281. The company's listed phone number is (650) 527-8000 and its investor relations email address is [email protected]. The official website for Gen Digital is www.nortonlifelock.com. Learn More about contacing Gen Digital investor relations.