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Simply Good Foods - SMPL Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $32.22
  • Forecasted Upside: 71.94%
  • Number of Analysts: 11
  • Breakdown:
  • 2 Sell Ratings
  • 5 Hold Ratings
  • 4 Buy Ratings
  • 0 Strong Buy Ratings
$18.74 As of 12/4/2025 05:00 PM ET
▼ -0.25 (-1.32%)

This chart shows the closing price for SMPL by one month, three months, or twelve months.

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Analyst Price Target for SMPL

Analyst Price Target is $32.22
▲ +71.94% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Simply Good Foods in the last 3 months. The average price target is $32.22, with a high forecast of $45.00 and a low forecast of $23.00. The average price target represents a 71.94% upside from the last price of $18.74.

This chart shows the closing price for SMPL for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 11 polled investment analysts is to hold stock in Simply Good Foods. This rating has held steady since October 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 5 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 2 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 2 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/12/2025MizuhoLower TargetOutperform ➝ Outperform$43.00 ➝ $35.00
10/28/2025Zacks ResearchDowngradeHold ➝ Strong Sell
10/27/2025Morgan StanleySet Target$24.00
10/25/2025Weiss RatingsDowngradeHold (C-) ➝ Sell (D+)
10/24/2025Stifel NicolausSet Target$32.00
10/24/2025UBS GroupLower TargetNeutral ➝ Neutral$27.00 ➝ $23.00
10/24/2025Deutsche Bank AktiengesellschaftSet TargetHold ➝ Hold$26.00
10/22/2025Jefferies Financial GroupLower TargetHold ➝ Hold$32.00 ➝ $27.00
10/16/2025Morgan StanleySet Target$28.00
10/8/2025UBS GroupLower TargetNeutral ➝ Neutral$36.00 ➝ $27.00
10/8/2025Weiss RatingsReiterated RatingHold (C-) ➝ Hold (C-)
9/27/2025Weiss RatingsReiterated RatingHold (C-) ➝ Hold (C-)
7/15/2025MizuhoLower TargetOutperform ➝ Outperform$47.00 ➝ $43.00
7/11/2025Sanford C. BernsteinSet TargetOutperform ➝ Outperform$45.00
7/1/2025UBS GroupSet TargetNeutral ➝ Neutral$41.00 ➝ $36.00
6/27/2025Stifel NicolausLower TargetBuy ➝ Buy$40.00 ➝ $38.00
6/18/2025CitigroupLower TargetBuy ➝ Buy$43.00 ➝ $40.00
6/9/2025DA DavidsonLower TargetNeutral ➝ Neutral$42.00 ➝ $38.00
4/23/2025UBS GroupInitiated CoverageNeutral$41.00
4/11/2025MizuhoBoost TargetOutperform ➝ Outperform$45.00 ➝ $47.00
4/11/2025DA DavidsonBoost TargetNeutral ➝ Neutral$35.00 ➝ $41.00
4/10/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$36.00 ➝ $37.00
3/24/2025Morgan StanleyInitiated CoverageEqual Weight$36.00
1/10/2025MizuhoLower TargetOutperform ➝ Outperform$48.00 ➝ $45.00
12/9/2024MizuhoBoost TargetOutperform ➝ Outperform$40.00 ➝ $45.00
11/14/2024CitigroupLower TargetBuy ➝ Buy$46.00 ➝ $43.00
10/23/2024StephensLower TargetOverweight ➝ Overweight$44.00 ➝ $42.00
7/1/2024DA DavidsonBoost TargetNeutral ➝ Neutral$35.00 ➝ $38.00
6/28/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$41.00 ➝ $41.00
6/14/2024Deutsche Bank AktiengesellschaftBoost TargetHold ➝ Hold$36.00 ➝ $37.00
6/14/2024Stifel NicolausBoost TargetBuy ➝ Buy$38.00 ➝ $40.00
4/30/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$41.00
4/30/2024DA DavidsonBoost TargetNeutral ➝ Neutral$34.00 ➝ $35.00
4/22/2024TD CowenInitiated CoverageHold$34.00
4/11/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$42.00
4/5/2024DA DavidsonLower TargetNeutral ➝ Neutral$39.00 ➝ $34.00
4/5/2024Needham & Company LLCLower TargetBuy ➝ Buy$45.00 ➝ $41.00
4/5/2024MizuhoReiterated RatingBuy ➝ Buy$50.00
3/28/2024Stifel NicolausLower TargetBuy ➝ Buy$48.00 ➝ $38.00
3/20/2024Morgan StanleyLower TargetOverweight ➝ Overweight$46.00 ➝ $42.00
3/20/2024DA DavidsonLower TargetNeutral ➝ Neutral$44.00 ➝ $39.00
1/5/2024DA DavidsonBoost TargetNeutral ➝ Neutral$42.00 ➝ $44.00
1/5/2024Needham & Company LLCBoost TargetBuy ➝ Buy$42.00 ➝ $45.00
1/2/2024Deutsche Bank AktiengesellschaftReiterated RatingBuy ➝ Hold$41.00 ➝ $42.00
12/8/2023DA DavidsonInitiated CoverageNeutral$42.00
10/25/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$42.00
10/10/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$42.00
9/18/2023Morgan StanleyUpgradeEqual Weight ➝ Overweight$37.00 ➝ $40.00
6/30/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$42.00
6/30/2023MizuhoLower TargetBuy$45.00 ➝ $42.00
6/16/2023Deutsche Bank AktiengesellschaftBoost Target$42.00 ➝ $43.00
4/13/2023Stifel NicolausInitiated CoverageBuy$41.00
4/6/2023Needham & Company LLCReiterated RatingBuy$42.00
4/6/2023UBS GroupLower TargetBuy$45.00 ➝ $43.00
4/6/2023Deutsche Bank AktiengesellschaftLower Target$43.00 ➝ $42.00
3/31/2023UBS GroupBoost TargetBuy$42.00 ➝ $45.00
3/29/2023StephensBoost TargetOverweight$40.00 ➝ $43.00
1/8/2023CitigroupLower Target$50.00 ➝ $46.00
1/6/2023Morgan StanleyLower TargetEqual Weight$35.00 ➝ $34.00
1/6/2023UBS GroupLower TargetBuy$45.00 ➝ $42.00
1/6/2023Credit Suisse GroupLower TargetOutperform$42.00 ➝ $40.00
12/28/2022UBS GroupBoost Target$41.00 ➝ $45.00
12/14/2022CowenInitiated CoverageMarket Perform$42.00
12/14/2022CowenInitiated CoverageMarket Perform$42.00
12/13/2022Needham & Company LLCInitiated CoverageBuy$42.00
12/6/2022Deutsche Bank AktiengesellschaftBoost TargetBuy$46.00 ➝ $47.00
10/27/2022Credit Suisse GroupBoost Target$42.00
10/27/2022CitigroupBoost Target$50.00
10/24/2022Morgan StanleyBoost TargetEqual Weight$34.00 ➝ $35.00
10/24/2022Deutsche Bank AktiengesellschaftBoost TargetBuy$45.00 ➝ $46.00
10/24/2022MizuhoLower TargetBuy$48.00 ➝ $45.00
10/14/2022Stifel NicolausLower TargetBuy$44.00 ➝ $40.00
10/14/2022Morgan StanleyLower TargetEqual Weight$39.00 ➝ $34.00
10/14/2022Credit Suisse GroupLower TargetOutperform$45.00 ➝ $40.00
10/12/2022StephensLower TargetOverweight$45.00 ➝ $40.00
10/10/2022Deutsche Bank AktiengesellschaftLower TargetBuy$48.00 ➝ $45.00
8/16/2022The Goldman Sachs GroupLower TargetBuy$49.00 ➝ $44.00
7/8/2022Seaport Res PtnReiterated RatingBuy
7/1/2022Morgan StanleyLower TargetEqual Weight$41.00 ➝ $39.00
6/27/2022StephensUpgradeEqual Weight ➝ Overweight$44.00 ➝ $45.00
4/7/2022The Goldman Sachs GroupBoost Target$45.00 ➝ $50.00
4/7/2022Morgan StanleyBoost TargetEqual Weight$39.00 ➝ $41.00
4/7/2022StephensBoost TargetEqual Weight$41.00 ➝ $44.00
4/7/2022Deutsche Bank AktiengesellschaftBoost Target$45.00 ➝ $48.00
4/7/2022MizuhoBoost TargetBuy$46.00 ➝ $48.00
4/7/2022CitigroupBoost TargetBuy$46.00 ➝ $48.00
3/30/2022UBS GroupInitiated CoverageBuy$44.00
3/16/2022The Goldman Sachs GroupLower TargetBuy$50.00 ➝ $45.00
1/26/2022MizuhoInitiated CoverageBuy$46.00
1/6/2022Morgan StanleyBoost TargetEqual Weight$37.00 ➝ $39.00
1/6/2022CitigroupBoost TargetBuy ➝ Buy$43.00 ➝ $46.00
1/6/2022Credit Suisse GroupUpgradeNeutral ➝ Outperform$38.00 ➝ $45.00
1/5/2022The Goldman Sachs GroupBoost Target$46.00 ➝ $50.00
1/4/2022StephensBoost TargetEqual Weight$38.00 ➝ $41.00
11/16/2021The Goldman Sachs GroupDowngradeConviction-Buy ➝ Buy
10/24/2021Stifel NicolausUpgradeHold ➝ Buy$38.00 ➝ $42.00
7/6/2021StephensInitiated CoverageHold$41.00
7/2/2021Morgan StanleyBoost TargetEqual Weight$33.00 ➝ $35.00
7/2/2021Credit Suisse GroupBoost TargetNeutral$31.00 ➝ $38.00
7/2/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$38.00 ➝ $43.00
7/2/2021CitigroupBoost TargetBuy$40.00 ➝ $43.00
7/2/2021The Goldman Sachs GroupBoost TargetBuy$36.00 ➝ $42.00
7/1/2021Jefferies Financial GroupInitiated CoverageHold$37.00
6/22/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$35.00 ➝ $38.00
6/9/2021Deutsche Bank AktiengesellschaftReiterated RatingBuy
5/24/2021Morgan StanleyReiterated RatingOverweight ➝ Equal Weight$25.00 ➝ $33.00
5/18/2021Morgan StanleyDowngradeOverweight ➝ Equal Weight$25.00 ➝ $33.00
4/6/2021Credit Suisse GroupInitiated CoverageNeutral$31.00
3/25/2021Jefferies Financial GroupReiterated RatingBuy ➝ Hold$36.00
3/19/2021Jefferies Financial GroupDowngradeBuy ➝ Hold$36.00
2/3/2021DA DavidsonDowngradeBuy ➝ Neutral$25.00 ➝ $33.00
1/19/2021StephensInitiated CoverageEqual Weight$29.00
1/7/2021Wells Fargo & CompanyBoost TargetOverweight$30.00 ➝ $35.00
1/7/2021Smith Barney CitigroupBoost Target$29.00 ➝ $35.00
1/7/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$27.00 ➝ $34.00
1/7/2021Stifel NicolausDowngradeBuy ➝ Hold$26.00 ➝ $30.00
1/7/2021Jefferies Financial GroupInitiated CoverageBuy$36.00
12/24/2020The Goldman Sachs GroupBoost TargetConviction-Buy$29.00 ➝ $34.00
(Data available from 12/5/2020 forward)

News Sentiment Rating

1.60 (Strong Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 39 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
5/9/2025
  • 23 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/8/2025
  • 17 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/8/2025
  • 24 very positive mentions
  • 12 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/7/2025
  • 23 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/6/2025
  • 11 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/6/2025
  • 22 very positive mentions
  • 18 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
11/5/2025
  • 29 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/5/2025

Current Sentiment

  • 29 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Simply Good Foods logo
The Simply Good Foods Company operates as a consumer-packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, protein chips, and recipes under the Atkins and Quest brand names. The company also provides confectionery products, such as full-size and mini peanut butter cups, and fudgey brownie and gooey caramel candy bites, chocolatey coated peanut candies, and coconutty caramel candy bars under Atkins Endulge brand name.It distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. The company also sells its products through e-commerce channels, including questnutrition.com, atkins.com, amazon.com and others. The Simply Good Foods Company was founded in 2017 and is headquartered in Denver, Colorado.
Read More

Today's Range

Now: $18.74
Low: $18.58
High: $19.15

50 Day Range

MA: $21.54
Low: $18.74
High: $25.44

52 Week Range

Now: $18.74
Low: $18.47
High: $40.31

Volume

1,345,520 shs

Average Volume

1,655,968 shs

Market Capitalization

$1.87 billion

P/E Ratio

18.37

Dividend Yield

N/A

Beta

0.37

Frequently Asked Questions

What sell-side analysts currently cover shares of Simply Good Foods?

The following Wall Street sell-side analysts have issued stock ratings on Simply Good Foods in the last year: Citigroup Inc., DA Davidson, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group Inc., Mizuho, Morgan Stanley, Sanford C. Bernstein, Stifel Nicolaus, UBS Group AG, Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for SMPL.

What is the current price target for Simply Good Foods?

0 Wall Street analysts have set twelve-month price targets for Simply Good Foods in the last year. Their average twelve-month price target is $32.22, suggesting a possible upside of 71.9%. Sanford C. Bernstein has the highest price target set, predicting SMPL will reach $45.00 in the next twelve months. UBS Group AG has the lowest price target set, forecasting a price of $23.00 for Simply Good Foods in the next year.
View the latest price targets for SMPL.

What is the current consensus analyst rating for Simply Good Foods?

Simply Good Foods currently has 2 sell ratings, 5 hold ratings and 4 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SMPL, but not buy more shares or sell existing shares.
View the latest ratings for SMPL.

What other companies compete with Simply Good Foods?

Other companies that are similar to Simply Good Foods include MGIC Investment, Radian Group, TFS Financial, WSFS Financial and Banc of California. Learn More about companies similar to Simply Good Foods.

How do I contact Simply Good Foods' investor relations team?

Simply Good Foods' physical mailing address is 1225 17th Street Suite 1000, Denver CO, 80202. The financial services provider's listed phone number is (303) 633-2840 and its investor relations email address is [email protected]. The official website for Simply Good Foods is www.thesimplygoodfoodscompany.com. Learn More about contacing Simply Good Foods investor relations.