NYSE:ADS - Alliance Data Systems Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $159.18
  • Forecasted Upside: 50.11 %
  • Number of Analysts: 17
  • Breakdown:
  • 1 Sell Ratings
  • 9 Hold Ratings
  • 7 Buy Ratings
  • 0 Strong Buy Ratings
▲ +0.7 (0.66%)

This chart shows the closing price for ADS by one month, three months, or twelve months.

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Analyst Price Target for ADS

Analyst Price Target is $159.18
▲ +50.11% Upside Potential
This price target is based on 17 analysts offering 12 month price targets for Alliance Data Systems in the last 3 months. The average price target is $159.18, with a high forecast of $950.00 and a low forecast of $45.00. The average price target represents a 50.11% upside from the last price of $106.04.

This chart shows the closing price for ADS for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 17 polled investment analysts is to hold stock in Alliance Data Systems. This rating has held steady since December 2020, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 7 buy ratings
  • 9 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 10 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 8 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 6 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 6 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 7 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 9 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 7 buy ratings
  • 9 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
6/16/2021Royal Bank of CanadaInitiated CoverageOutperformLow
6/4/2021Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon RussellDowngradeBuy ➝ Neutral$130.00High
6/4/2021CitigroupDowngradeBuy ➝ Neutral$130.00High
6/4/2021Bank of AmericaDowngradeBuy ➝ Neutral$130.00High
5/20/2021Truist SecuritiesBoost Price TargetBuy$95.00 ➝ $150.00Medium
5/19/2021StephensBoost Price TargetEqual Weight$124.00 ➝ $133.00Low
5/13/2021OppenheimerLower Price TargetOutperform ➝ Outperform$145.00 ➝ $135.00Low
4/30/2021Royal Bank of CanadaBoost Price TargetOutperform$114.00 ➝ $126.00Low
4/14/2021Evercore ISIInitiated CoverageIn-Line$116.00High
4/8/2021Evercore ISIInitiated CoverageIn-Line$116.00Low
3/31/2021ArgusBoost Price TargetBuy$95.00 ➝ $130.00High
3/26/2021Morgan StanleyBoost Price TargetBuy ➝ Overweight$105.00 ➝ $150.00High
3/18/2021OppenheimerBoost Price TargetOutperform$85.00 ➝ $130.00Medium
3/16/2021Royal Bank of CanadaBoost Price TargetOutperform$93.00 ➝ $114.00High
2/16/2021ArgusUpgradeHold ➝ Buy$95.00Low
1/29/2021Morgan StanleyLower Price TargetOverweight$115.00 ➝ $105.00High
1/29/2021Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$75.00High
1/7/2021The Goldman Sachs GroupDowngradeBuy ➝ Neutral$77.00N/A
1/6/2021Wolfe ResearchUpgradePeer Perform ➝ OutperformN/A
1/6/2021Deutsche Bank AktiengesellschaftBoost Price TargetHold$66.00 ➝ $84.00N/A
1/5/2021Edward JonesDowngradeHold ➝ SellN/A
12/23/2020Compass PointBoost Price Target$66.00 ➝ $90.00N/A
12/9/2020TruistBoost Price Target$65.00 ➝ $950.00High
12/4/2020The Goldman Sachs GroupBoost Price TargetBuy$70.00 ➝ $105.00Low
11/30/2020Morgan StanleyBoost Price TargetOverweight$67.00 ➝ $115.00Low
11/17/2020Royal Bank of CanadaBoost Price TargetOutperform$57.00 ➝ $79.00Medium
11/2/2020TruistBoost Price Target$55.00 ➝ $65.00Medium
11/2/2020OppenheimerLower Price TargetOutperform$70.00 ➝ $68.00High
10/30/2020Deutsche Bank AktiengesellschaftBoost Price TargetHold$60.00 ➝ $66.00Low
10/13/2020Morgan StanleyInitiated CoverageOverweight$67.00High
9/16/2020Royal Bank of CanadaReiterated RatingBuyLow
8/18/2020Royal Bank of CanadaReiterated RatingBuyLow
7/27/2020SunTrust BanksBoost Price TargetBuy$50.00 ➝ $55.00Medium
7/24/2020Bank of AmericaUpgradeNeutral ➝ Buy$51.00 ➝ $63.00Medium
7/23/2020OppenheimerReiterated RatingBuy$68.00Low
7/20/2020Jefferies Financial GroupInitiated CoverageHold$61.00 ➝ $45.00High
6/22/2020UBS GroupBoost Price TargetBuy$50.00 ➝ $80.00High
6/18/2020Royal Bank of CanadaReiterated RatingBuyMedium
6/12/2020Bank of AmericaBoost Price TargetNeutral$44.00 ➝ $51.00Medium
5/27/2020Deutsche Bank AktiengesellschaftBoost Price TargetHold$42.00 ➝ $60.00High
5/17/2020Royal Bank of CanadaReiterated RatingBuy$46.00High
4/27/2020OppenheimerLower Price TargetOutperform$74.00 ➝ $72.00Medium
4/27/2020Compass PointUpgradeNeutral ➝ Buy$65.00Low
4/24/2020SunTrust BanksBoost Price TargetBuy$40.00 ➝ $50.00Low
4/23/2020OppenheimerInitiated CoverageBuy$74.00Medium
4/22/2020CfraLower Price TargetHold$47.00 ➝ $35.00Medium
4/21/2020Royal Bank of CanadaBoost Price TargetOutperform$36.00 ➝ $46.00Medium
4/21/2020Deutsche Bank AktiengesellschaftLower Price TargetHold$107.00 ➝ $42.00Low
4/19/2020Wells Fargo & CompanyDowngradeEqual Weight ➝ UnderweightMedium
4/8/2020Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$110.00 ➝ $35.00High
3/23/2020SunTrust BanksLower Price TargetBuy$135.00 ➝ $40.00Medium
2/18/2020JMP SecuritiesDowngradeOutperform ➝ Market PerformMedium
1/31/2020CfraLower Price TargetHold$135.00 ➝ $130.00Low
1/31/2020Royal Bank of CanadaLower Price TargetOutperform$138.00 ➝ $135.00High
1/31/2020UBS GroupLower Price TargetBuy$143.00 ➝ $140.00High
1/30/2020Wells Fargo & CompanyReiterated RatingHoldHigh
1/20/2020Royal Bank of CanadaReiterated RatingBuy$138.00Medium
1/14/2020ArgusDowngradeBuy ➝ HoldMedium
12/2/2019Bank of AmericaInitiated CoverageNeutral$111.00Low
11/11/2019OppenheimerUpgradeMarket Perform ➝ Outperform$125.00Medium
10/25/2019Royal Bank of CanadaSet Price TargetBuy$121.00Low
10/25/2019SunTrust BanksSet Price TargetBuy$135.00N/A
10/25/2019Wolfe ResearchSet Price TargetHold$125.00N/A
10/25/2019JMP SecuritiesLower Price TargetSell ➝ Market Outperform$178.00 ➝ $125.00Medium
10/25/2019Edward JonesDowngradeBuy ➝ HoldMedium
10/25/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$115.00Medium
9/24/2019SunTrust BanksLower Price TargetBuy$160.00 ➝ $150.00High
9/11/2019The Goldman Sachs GroupUpgradeNeutral ➝ Buy$152.00Low
9/3/2019UBS GroupUpgradeNeutral ➝ Buy$160.00 ➝ $155.00Low
8/20/2019SunTrust BanksLower Price TargetBuy$160.00High
8/16/2019Deutsche Bank AktiengesellschaftUpgradeHold ➝ BuyLow
8/16/2019Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$162.00 ➝ $158.00High
7/22/2019Buckingham ResearchReiterated RatingNeutral$169.00Low
7/19/2019Robert W. BairdSet Price TargetHold$173.00Low
7/15/2019William BlairReiterated RatingBuyHigh
6/14/2019SunTrust BanksReiterated RatingBuy$180.00Low
4/29/2019StephensUpgradeUnderweight ➝ Equal Weight$160.00Low
4/26/2019OppenheimerReiterated RatingHoldLow
4/26/2019Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$188.00 ➝ $162.00Low
4/26/2019BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$183.00 ➝ $173.00Medium
4/15/2019StephensDowngradeEqual Weight ➝ Underweight$173.00High
4/15/2019BMO Capital MarketsDowngradeOutperform ➝ Market Perform$205.00 ➝ $183.00High
4/2/2019SunTrust BanksBoost Price TargetBuy$190.00 ➝ $210.00Low
2/8/2019Deutsche Bank AktiengesellschaftSet Price TargetBuy$188.00Low
2/8/2019StephensSet Price TargetHold$188.00Medium
2/8/2019Robert W. BairdDowngradeOutperform ➝ Neutral$171.00Medium
1/24/2019Morgan StanleyDowngradeEqual Weight ➝ UnderweightLow
1/9/2019Wells Fargo & CompanyLower Price TargetOutperform$275.00 ➝ $200.00Medium
1/4/2019Wolfe ResearchDowngradeOutperform ➝ Market PerformHigh
12/18/2018Robert W. BairdLower Price TargetOutperform$250.00 ➝ $203.00Low
12/10/2018BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$240.00Low
11/28/2018CitigroupLower Price Target$218.00High
11/27/2018OppenheimerReiterated RatingHoldLow
11/27/2018StephensSet Price TargetEqual Weight$247.00 ➝ $227.00High
11/19/2018SunTrust BanksLower Price TargetBuy$250.00Medium
11/14/2018BarclaysInitiated CoverageOverweight$254.00Medium
11/12/2018StephensSet Price TargetHold$247.00Low
10/19/2018Wells Fargo & CompanyLower Price TargetOutperform ➝ Outperform$295.00 ➝ $275.00High
10/19/2018OppenheimerReiterated RatingHoldHigh
10/5/2018OppenheimerReiterated RatingHoldMedium
9/20/2018Deutsche Bank AktiengesellschaftSet Price TargetBuy$253.00Low
9/17/2018Bank of AmericaInitiated CoverageBuy ➝ Buy$290.00High
9/17/2018StephensDowngradeOverweight ➝ Equal$288.00High
8/14/2018JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$281.00High
8/7/2018Jefferies Financial GroupReiterated RatingBuy$280.00Low
7/20/2018StephensReiterated RatingBuy$288.00Low
7/19/2018OppenheimerReiterated RatingHoldMedium
7/18/2018JPMorgan Chase & Co.Reiterated RatingHoldLow
7/17/2018Wolfe ResearchInitiated CoverageOutperformLow
6/18/2018Robert W. BairdUpgradeNeutral ➝ Outperform$242.00Low
4/20/2018Robert W. BairdReiterated RatingHold$235.00Medium
4/20/2018OppenheimerUpgradeUnderperform ➝ Market Perform$227.00Medium
4/20/2018UBS GroupUpgradeUnderperform ➝ Market PerformMedium
4/20/2018CowenReiterated RatingHold ➝ NeutralMedium
4/17/2018SunTrust BanksLower Price TargetBuy$270.00Low
4/17/2018Robert W. BairdLower Price TargetNeutral ➝ Neutral$250.00 ➝ $242.00Low
4/16/2018BMO Capital MarketsReiterated RatingHold$230.00Medium
4/13/2018Credit Suisse GroupLower Price TargetUnderperform ➝ Underperform$218.00 ➝ $206.00Medium
4/12/2018OppenheimerSet Price TargetSell$206.00Medium
4/12/2018JMP SecuritiesLower Price TargetOutperform ➝ Positive$310.00 ➝ $270.00Low
4/6/2018Piper Jaffray CompaniesReiterated RatingBuy$313.00Low
4/2/2018WedbushLower Price TargetNeutral$252.00 ➝ $230.00Medium
3/29/2018Royal Bank of CanadaReiterated RatingBuyHigh
3/27/2018UBS GroupInitiated CoverageNeutral$238.00Medium
3/14/2018Buckingham ResearchInitiated CoverageNeutral$250.00Medium
3/14/2018Credit Suisse GroupReiterated RatingHold$218.00Medium
2/26/2018Edward JonesUpgradeHold ➝ BuyMedium
1/29/2018CowenDowngradeOutperform ➝ Market PerformMedium
1/26/2018BarclaysLower Price TargetOverweight ➝ Overweight$310.00 ➝ $298.00Low
1/26/2018JMP SecuritiesBoost Price TargetMarket Outperform ➝ Market Outperform$285.00 ➝ $310.00Low
1/26/2018OppenheimerBoost Price TargetUnderperform ➝ Underperform$219.00 ➝ $227.00Low
1/26/2018BMO Capital MarketsLower Price TargetMarket Perform$250.00Medium
1/26/2018Edward JonesUpgradeHold ➝ BuyMedium
1/18/2018Piper Jaffray CompaniesReiterated RatingBuy$368.00Medium
1/17/2018Credit Suisse GroupReiterated RatingUnderperform$193.00 ➝ $218.00Low
1/9/2018Robert W. BairdReiterated RatingHold$270.00N/A
1/8/2018BarclaysReiterated RatingBuy ➝ Equal Weight$278.00 ➝ $298.00Low
1/4/2018Royal Bank of CanadaReiterated RatingBuy$293.00Low
1/3/2018BarclaysUpgradeEqual Weight ➝ Overweight$265.00 ➝ $310.00High
1/2/2018StephensSet Price TargetBuy$304.00Low
11/22/2017BMO Capital MarketsReiterated RatingHold$235.00N/A
10/26/2017OppenheimerSet Price TargetSell$208.00N/A
10/20/2017SunTrust BanksReiterated RatingBuy$310.00N/A
10/19/2017OppenheimerSet Price TargetSell$208.00N/A
10/18/2017BMO Capital MarketsReiterated RatingHold$235.00N/A
10/6/2017Keefe, Bruyette & WoodsReiterated RatingBuy$300.00N/A
9/5/2017Credit Suisse GroupReiterated RatingUnderperformMedium
8/31/2017Keefe, Bruyette & WoodsReiterated RatingBuy$300.00Low
8/25/2017KeyCorpReiterated RatingHoldLow
8/24/2017OppenheimerSet Price TargetSell$191.00Low
8/17/2017Credit Suisse GroupReiterated RatingSell$174.00Medium
8/10/2017Credit Suisse GroupReiterated RatingUnderperform ➝ Fair Value$174.00 ➝ $232.44High
8/3/2017Piper Jaffray CompaniesReiterated RatingBuy$302.00Low
7/30/2017ArgusReiterated RatingBuy$309.00 ➝ $290.00Low
7/28/2017Royal Bank of CanadaReiterated RatingBuy$280.00Low
7/21/2017BarclaysDowngradeOverweight ➝ Equal Weight$285.00 ➝ $265.00Medium
7/14/2017Jefferies Financial GroupReiterated RatingBuy$270.00Low
7/13/2017ArgusInitiated CoverageBuy ➝ Buy$309.00Medium
7/10/2017Deutsche Bank AktiengesellschaftReiterated RatingBuy$278.00Low
6/6/2017WedbushReiterated RatingNeutral$225.00 ➝ $252.00Low
5/25/2017Compass PointUpgradeSell ➝ Neutral$190.00 ➝ $200.00High
5/16/2017OppenheimerInitiated CoverageSell$185.00Low
5/2/2017Jefferies Financial GroupReiterated RatingBuy$270.00Low
5/1/2017Deutsche Bank AktiengesellschaftSet Price TargetBuy$278.00Low
4/21/2017BarclaysBoost Price TargetOverweight ➝ Overweight$255.00 ➝ $285.00Low
4/20/2017OppenheimerSet Price TargetSell$185.00Low
4/19/2017CowenReiterated RatingOutperform$255.00Low
4/17/2017BMO Capital MarketsReiterated RatingHold$235.00Low
4/11/2017CIBCReiterated RatingUnderperformLow
4/11/2017OppenheimerInitiated CoverageUnderperform$185.00Medium
3/24/2017Deutsche Bank AktiengesellschaftReiterated RatingBuy$278.00Low
1/29/2017BarclaysReiterated RatingBuyN/A
1/26/2017Raymond JamesDowngradeOutperform ➝ Market PerformN/A
1/26/2017UBS GroupDowngradeOutperform ➝ Market PerformN/A
12/19/2016Credit Suisse GroupReiterated RatingSell$163.00N/A
12/9/2016JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$260.00 ➝ $255.00N/A
12/5/2016Jefferies Financial GroupReiterated RatingBuyN/A
12/4/2016GuggenheimReiterated RatingBuyN/A
11/17/2016GuggenheimInitiated CoverageBuy$238.00N/A
11/12/2016Credit Suisse GroupSet Price TargetSell$163.00N/A
11/4/2016Compass PointInitiated CoverageSell$168.00N/A
10/21/2016BMO Capital MarketsReiterated RatingHold$235.00N/A
10/5/2016Atlantic SecuritiesInitiated CoverageOverweight$270.00N/A
10/4/2016JMP SecuritiesReiterated RatingBuyN/A
9/8/2016WedbushInitiated CoverageNeutral$225.00N/A
9/1/2016Deutsche Bank AktiengesellschaftReiterated RatingBuy$246.00N/A
8/17/2016Credit Suisse GroupDowngradeNeutral ➝ Underperform$233.00 ➝ $290.00N/A
7/25/2016Jefferies Financial GroupBoost Price TargetBuy$240.00 ➝ $265.00N/A
7/22/2016BMO Capital MarketsDowngradeOutperform ➝ Market Perform$235.00N/A
7/18/2016Stifel NicolausDowngradeBuy ➝ HoldN/A
7/15/2016Pacific CrestReiterated RatingOverweight$250.00N/A
7/12/2016William BlairReiterated RatingOutperformN/A
7/7/2016BarclaysLower Price TargetOverweight$280.00 ➝ $240.00N/A
(Data available from 6/23/2016 forward)
Alliance Data Systems logo
Alliance Data Systems Corporation provides data-driven marketing, loyalty, and payment solutions in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and internationally. It operates through two segments, LoyaltyOne and Card Services. The LoyaltyOne segment offers AIR MILES reward program; short term loyalty program; and loyalty services, which include loyalty consulting, customer analytics, creative services, and mobile solutions. The Card Services segment provides receivable financing services comprising underwriting and risk management, as well as receivables funding services, including comenity card, private label and co-brand credit card programs, and installment lending; processing services, such as new account processing, bill processing, remittance processing, and customer care; marketing services; and digital offerings, including Bread digital payments platform and enhanced digital suite. It serves clients across various end-markets, including financial services, specialty retail, grocery and drugstore chains, petroleum retail, home furnishing and hardware, beauty and jewelry, hospitality and travel, and telecommunications. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Columbus, Ohio.
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Today's Range

Now: $106.04
Low: $104.72
High: $107.03

50 Day Range

MA: $114.67
Low: $102.01
High: $124.87

52 Week Range

Now: $106.04
Low: $38.88
High: $128.16


604,172 shs

Average Volume

937,729 shs

Market Capitalization

$5.27 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Alliance Data Systems?

The following sell-side analysts have issued stock ratings on Alliance Data Systems in the last year: Argus, Bank of America Co., Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, Compass Point, Deutsche Bank Aktiengesellschaft, Edward Jones, Evercore ISI, Jefferies Financial Group Inc., Morgan Stanley, Oppenheimer Holdings Inc., Royal Bank of Canada, Stephens, SunTrust Banks, Inc., The Goldman Sachs Group, Inc., TheStreet, Truist, Truist Securities, Wells Fargo & Company, Wolfe Research, and Zacks Investment Research.
View the latest analyst ratings for ADS.

What is the current price target for Alliance Data Systems?

17 Wall Street analysts have set twelve-month price targets for Alliance Data Systems in the last year. Their average twelve-month price target is $159.18, suggesting a possible upside of 50.3%. Truist has the highest price target set, predicting ADS will reach $950.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $45.00 for Alliance Data Systems in the next year.
View the latest price targets for ADS.

What is the current consensus analyst rating for Alliance Data Systems?

Alliance Data Systems currently has 1 sell rating, 9 hold ratings and 7 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in ADS, but not buy more shares or sell existing shares.
View the latest ratings for ADS.

What other companies compete with Alliance Data Systems?

How do I contact Alliance Data Systems' investor relations team?

Alliance Data Systems' physical mailing address is 3075 Loyalty Circle, Columbus OH, 43219. The business services provider's listed phone number is 614-729-4000 and its investor relations email address is [email protected] The official website for Alliance Data Systems is www.alliancedata.com.