Alliance Data Systems - ADS Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $67.00
  • Forecasted Upside:
  • Number of Analysts: 1
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
+0 (0.00%)
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Analyst Price Target for ADS

Analyst Price Target is $67.00
▲ +∞ Upside Potential
This price target is based on 1 analysts offering 12 month price targets for Alliance Data Systems in the last 3 months. The average price target is $67.00, with a high forecast of $67.00 and a low forecast of $67.00. The average price target represents a ∞ upside from the last price of $0.00.

This chart shows the closing price for ADS for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 1 contributing investment analysts is to hold stock in Alliance Data Systems. This rating has held steady since July 2022, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 6 buy ratings
  • 10 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 10 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
3/28/2022Morgan StanleyDowngradeOverweight ➝ Equal Weight$104.00 ➝ $67.00High
3/17/2022Bank of AmericaLower Target$102.00 ➝ $89.00Medium
3/17/2022Wolfe ResearchDowngradeOutperform ➝ Peer PerformMedium
3/7/2022OppenheimerDowngradeOutperform ➝ Market PerformHigh
2/14/2022Deutsche Bank AktiengesellschaftLower TargetHold$115.00 ➝ $85.00Medium
1/28/2022Royal Bank of CanadaLower Target$90.00 ➝ $80.00High
1/28/2022Morgan StanleyLower TargetOverweight$109.00 ➝ $104.00High
1/11/2022Deutsche Bank AktiengesellschaftLower Target$125.00 ➝ $115.00Low
12/6/2021Morgan StanleyLower TargetOverweight$134.00 ➝ $109.00Medium
11/1/2021Truist FinancialLower TargetBuy$130.00 ➝ $115.00Medium
10/29/2021Morgan StanleyLower TargetOverweight$144.00 ➝ $134.00Medium
10/29/2021Royal Bank of CanadaLower TargetOutperform$120.00 ➝ $115.00High
10/13/2021OppenheimerLower TargetOutperform$128.00 ➝ $125.00High
8/31/2021Bank of AmericaUpgradeNeutral ➝ Buy$121.00High
8/17/2021JPMorgan Chase & Co.Boost TargetOverweight$115.00 ➝ $125.00Low
7/30/2021JMP SecuritiesReiterated RatingMarket PerformLow
7/30/2021Morgan StanleyLower TargetOverweight$150.00 ➝ $144.00High
7/30/2021Royal Bank of CanadaLower TargetOutperform$126.00 ➝ $120.00High
7/29/2021Keefe, Bruyette & WoodsReiterated RatingOutperformLow
6/16/2021Royal Bank of CanadaInitiated CoverageOutperformLow
6/4/2021CitigroupDowngradeBuy ➝ Neutral$130.00High
6/4/2021Bank of AmericaDowngradeBuy ➝ Neutral$130.00High
5/20/2021Truist FinancialBoost TargetBuy$95.00 ➝ $150.00Medium
5/19/2021StephensBoost TargetEqual Weight$124.00 ➝ $133.00Low
5/13/2021OppenheimerLower TargetOutperform ➝ Outperform$145.00 ➝ $135.00Low
4/30/2021Royal Bank of CanadaBoost TargetOutperform$114.00 ➝ $126.00Low
4/14/2021Evercore ISIInitiated CoverageIn-Line$116.00High
4/8/2021Evercore ISIInitiated CoverageIn-Line$116.00Low
3/31/2021ArgusBoost TargetBuy$95.00 ➝ $130.00High
3/26/2021Morgan StanleyBoost TargetBuy ➝ Overweight$105.00 ➝ $150.00High
3/18/2021OppenheimerBoost TargetOutperform$85.00 ➝ $130.00Medium
3/16/2021Royal Bank of CanadaBoost TargetOutperform$93.00 ➝ $114.00High
2/16/2021ArgusUpgradeHold ➝ Buy$95.00Low
1/29/2021Morgan StanleyLower TargetOverweight$115.00 ➝ $105.00High
1/29/2021Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$75.00High
1/7/2021The Goldman Sachs GroupDowngradeBuy ➝ Neutral$77.00N/A
1/6/2021Wolfe ResearchUpgradePeer Perform ➝ OutperformN/A
1/6/2021Deutsche Bank AktiengesellschaftBoost TargetHold$66.00 ➝ $84.00N/A
1/5/2021Edward JonesDowngradeHold ➝ SellN/A
12/23/2020Compass PointBoost Target$66.00 ➝ $90.00N/A
12/9/2020Truist FinancialBoost Target$65.00 ➝ $950.00High
12/4/2020The Goldman Sachs GroupBoost TargetBuy$70.00 ➝ $105.00Low
11/30/2020Morgan StanleyBoost TargetOverweight$67.00 ➝ $115.00Low
11/17/2020Royal Bank of CanadaBoost TargetOutperform$57.00 ➝ $79.00Medium
11/2/2020Truist FinancialBoost Target$55.00 ➝ $65.00Medium
11/2/2020OppenheimerLower TargetOutperform$70.00 ➝ $68.00High
10/30/2020Deutsche Bank AktiengesellschaftBoost TargetHold$60.00 ➝ $66.00Low
10/13/2020Morgan StanleyInitiated CoverageOverweight$67.00High
9/16/2020Royal Bank of CanadaReiterated RatingBuyLow
8/18/2020Royal Bank of CanadaReiterated RatingBuyLow
7/27/2020SunTrust BanksBoost TargetBuy$50.00 ➝ $55.00Medium
7/24/2020Bank of AmericaUpgradeNeutral ➝ Buy$51.00 ➝ $63.00Medium
7/23/2020OppenheimerReiterated RatingBuy$68.00Low
7/20/2020Jefferies Financial GroupInitiated CoverageHold$61.00 ➝ $45.00High
6/22/2020UBS GroupBoost TargetBuy$50.00 ➝ $80.00High
6/18/2020Royal Bank of CanadaReiterated RatingBuyMedium
6/12/2020Bank of AmericaBoost TargetNeutral$44.00 ➝ $51.00Medium
5/27/2020Deutsche Bank AktiengesellschaftBoost TargetHold$42.00 ➝ $60.00High
5/17/2020Royal Bank of CanadaReiterated RatingBuy$46.00High
4/27/2020OppenheimerLower TargetOutperform$74.00 ➝ $72.00Medium
4/27/2020Compass PointUpgradeNeutral ➝ Buy$65.00Low
4/24/2020SunTrust BanksBoost TargetBuy$40.00 ➝ $50.00Low
4/23/2020OppenheimerInitiated CoverageBuy$74.00Medium
4/22/2020CfraLower TargetHold$47.00 ➝ $35.00Medium
4/21/2020Royal Bank of CanadaBoost TargetOutperform$36.00 ➝ $46.00Medium
4/21/2020Deutsche Bank AktiengesellschaftLower TargetHold$107.00 ➝ $42.00Low
4/19/2020Wells Fargo & CompanyDowngradeEqual Weight ➝ UnderweightMedium
4/8/2020Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$110.00 ➝ $35.00High
3/23/2020SunTrust BanksLower TargetBuy$135.00 ➝ $40.00Medium
2/18/2020JMP SecuritiesDowngradeOutperform ➝ Market PerformMedium
1/31/2020CfraLower TargetHold$135.00 ➝ $130.00Low
1/31/2020Royal Bank of CanadaLower TargetOutperform$138.00 ➝ $135.00High
1/31/2020UBS GroupLower TargetBuy$143.00 ➝ $140.00High
1/30/2020Wells Fargo & CompanyReiterated RatingHoldHigh
1/20/2020Royal Bank of CanadaReiterated RatingBuy$138.00Medium
1/14/2020ArgusDowngradeBuy ➝ HoldMedium
12/2/2019Bank of AmericaInitiated CoverageNeutral$111.00Low
11/11/2019OppenheimerUpgradeMarket Perform ➝ Outperform$125.00Medium
10/25/2019Royal Bank of CanadaSet TargetBuy$121.00Low
10/25/2019SunTrust BanksSet TargetBuy$135.00N/A
10/25/2019Wolfe ResearchSet TargetHold$125.00N/A
10/25/2019JMP SecuritiesLower TargetSell ➝ Market Outperform$178.00 ➝ $125.00Medium
10/25/2019Edward JonesDowngradeBuy ➝ HoldMedium
10/25/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$115.00Medium
9/24/2019SunTrust BanksLower TargetBuy$160.00 ➝ $150.00High
9/11/2019The Goldman Sachs GroupUpgradeNeutral ➝ Buy$152.00Low
9/3/2019UBS GroupUpgradeNeutral ➝ Buy$160.00 ➝ $155.00Low
8/20/2019SunTrust BanksLower TargetBuy$160.00High
8/16/2019Deutsche Bank AktiengesellschaftUpgradeHold ➝ BuyLow
8/16/2019Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$162.00 ➝ $158.00High
7/22/2019Buckingham ResearchReiterated RatingNeutral$169.00Low
7/19/2019Robert W. BairdSet TargetHold$173.00Low
7/15/2019William BlairReiterated RatingBuyHigh
6/14/2019SunTrust BanksReiterated RatingBuy$180.00Low
4/29/2019StephensUpgradeUnderweight ➝ Equal Weight$160.00Low
4/26/2019OppenheimerReiterated RatingHoldLow
4/26/2019Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$188.00 ➝ $162.00Low
4/26/2019BMO Capital MarketsLower TargetMarket Perform ➝ Market Perform$183.00 ➝ $173.00Medium
4/15/2019StephensDowngradeEqual Weight ➝ Underweight$173.00High
4/15/2019BMO Capital MarketsDowngradeOutperform ➝ Market Perform$205.00 ➝ $183.00High
4/2/2019SunTrust BanksBoost TargetBuy$190.00 ➝ $210.00Low
2/8/2019Deutsche Bank AktiengesellschaftSet TargetBuy$188.00Low
2/8/2019StephensSet TargetHold$188.00Medium
2/8/2019Robert W. BairdDowngradeOutperform ➝ Neutral$171.00Medium
1/24/2019Morgan StanleyDowngradeEqual Weight ➝ UnderweightLow
1/9/2019Wells Fargo & CompanyLower TargetOutperform$275.00 ➝ $200.00Medium
1/4/2019Wolfe ResearchDowngradeOutperform ➝ Market PerformHigh
12/18/2018Robert W. BairdLower TargetOutperform$250.00 ➝ $203.00Low
12/10/2018BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$240.00Low
11/28/2018CitigroupLower Target$218.00High
11/27/2018OppenheimerReiterated RatingHoldLow
11/27/2018StephensSet TargetEqual Weight$247.00 ➝ $227.00High
11/19/2018SunTrust BanksLower TargetBuy$250.00Medium
11/14/2018BarclaysInitiated CoverageOverweight$254.00Medium
11/12/2018StephensSet TargetHold$247.00Low
10/19/2018Wells Fargo & CompanyLower TargetOutperform ➝ Outperform$295.00 ➝ $275.00High
10/19/2018OppenheimerReiterated RatingHoldHigh
10/5/2018OppenheimerReiterated RatingHoldMedium
9/20/2018Deutsche Bank AktiengesellschaftSet TargetBuy$253.00Low
9/17/2018Bank of AmericaInitiated CoverageBuy ➝ Buy$290.00High
9/17/2018StephensDowngradeOverweight ➝ Equal$288.00High
8/14/2018JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$281.00High
8/7/2018Jefferies Financial GroupReiterated RatingBuy$280.00Low
7/20/2018StephensReiterated RatingBuy$288.00Low
7/19/2018OppenheimerReiterated RatingHoldMedium
7/18/2018JPMorgan Chase & Co.Reiterated RatingHoldLow
7/17/2018Wolfe ResearchInitiated CoverageOutperformLow
6/18/2018Robert W. BairdUpgradeNeutral ➝ Outperform$242.00Low
4/20/2018Robert W. BairdReiterated RatingHold$235.00Medium
4/20/2018OppenheimerUpgradeUnderperform ➝ Market Perform$227.00Medium
4/20/2018UBS GroupUpgradeUnderperform ➝ Market PerformMedium
4/20/2018CowenReiterated RatingHold ➝ NeutralMedium
4/17/2018SunTrust BanksLower TargetBuy$270.00Low
4/17/2018Robert W. BairdLower TargetNeutral ➝ Neutral$250.00 ➝ $242.00Low
4/16/2018BMO Capital MarketsReiterated RatingHold$230.00Medium
4/13/2018Credit Suisse GroupLower TargetUnderperform ➝ Underperform$218.00 ➝ $206.00Medium
4/12/2018OppenheimerSet TargetSell$206.00Medium
4/12/2018JMP SecuritiesLower TargetOutperform ➝ Positive$310.00 ➝ $270.00Low
4/6/2018Piper Jaffray CompaniesReiterated RatingBuy$313.00Low
4/2/2018WedbushLower TargetNeutral$252.00 ➝ $230.00Medium
3/29/2018Royal Bank of CanadaReiterated RatingBuyHigh
3/27/2018UBS GroupInitiated CoverageNeutral$238.00Medium
(Data available from 3/26/2018 forward)

News Sentiment Rating

0.34 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 3 very positive mentions
  • 10 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 0 very positive mentions
  • 4 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 1 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
  • 0 very positive mentions
  • 5 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 1 very positive mentions
  • 5 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
  • 0 very positive mentions
  • 1 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 0 very positive mentions
  • 3 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 1 very positive mentions
  • 5 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Current Sentiment

  • 1 very positive mentions
  • 5 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Alliance Data Systems logo
Alliance Data Systems Corp. engages in the provision of data-driven and transaction-based marketing, customer loyalty and payment solutions. Its products and services include credit cards, loan financing, processing, and servicing, marketing, data and analytics, and digital offerings. The company was founded in 1996 and is headquartered in Columbus, Ohio.
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Today's Range

Now: N/A

50 Day Range

MA: $63.61
Low: $53.59
High: $73.60

52 Week Range

Now: N/A


13,896 shs

Average Volume

999,503 shs

Market Capitalization

$2.84 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Alliance Data Systems?

The following sell-side analysts have issued stock ratings on Alliance Data Systems in the last year: Morgan Stanley, and
View the latest analyst ratings for ADS.

What is the current price target for Alliance Data Systems?

1 Wall Street analysts have set twelve-month price targets for Alliance Data Systems in the last year. Their average twelve-month price target is $67.00. Morgan Stanley has the highest price target set, predicting ADS will reach $67.00 in the next twelve months. Morgan Stanley has the lowest price target set, forecasting a price of $67.00 for Alliance Data Systems in the next year.
View the latest price targets for ADS.

What is the current consensus analyst rating for Alliance Data Systems?

Alliance Data Systems currently has 1 hold rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in ADS, but not buy more shares or sell existing shares.
View the latest ratings for ADS.

What other companies compete with Alliance Data Systems?

Other companies that are similar to Alliance Data Systems include Affirm, Brink's, 360 DigiTech, Envestnet and Sprinklr. Learn More about companies similar to Alliance Data Systems.

How do I contact Alliance Data Systems' investor relations team?

Alliance Data Systems' physical mailing address is 3075 Loyalty Circle, Columbus OH, 43219. The business services provider's listed phone number is (614) 729-4000 and its investor relations email address is [email protected] The official website for Alliance Data Systems is Learn More about contacing Alliance Data Systems investor relations.