First Data Corporation provides commerce enabled technology and solutions for merchants, financial institutions, and card issuers in the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company operates through three segments: Global Business Solutions, Global Financial Solutions, and Network & Security Solutions. The Global Business Solutions segment provides solutions to merchants, such as retail point of sale merchant acquiring, e-commerce, and mobile payment services, as well as cloud based point of sale operating system that include a marketplace for proprietary and third party applications. The Global Finance Solutions segment provides technology solutions for bank and non-bank issuers, such as credit, retail private label, commercial card, and loan processing, as well as licensed financial software systems; suite of account services that include card personalization and embossing, customer communications, and professional services; and call center solutions and back office processing. The Network & Security Solutions segment offers EFT network, stored value network, and security and fraud solutions, as well as other value added solutions to its clients in GBS and GFS segments, smaller financial institutions, and other enterprise clients. First Data Corporation was founded in 1971 and is headquartered in Atlanta, Georgia.