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MediaAlpha - MAX Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $14.58
  • Forecasted Upside: 51.03%
  • Number of Analysts: 8
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 5 Buy Ratings
  • 1 Strong Buy Ratings
$9.66 As of 03/19/2026 02:47 PM ET
▼ -0.014 (-0.14%)

This chart shows the closing price for MAX by one month, three months, or twelve months.

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Analyst Price Target for MAX

Analyst Price Target is $14.58
▲ +51.03% Upside Potential
This price target is based on 8 analysts offering 12 month price targets for MediaAlpha in the last 3 months. The average price target is $14.58, with a high forecast of $23.00 and a low forecast of $11.00. The average price target represents a 51.03% upside from the last price of $9.66.

This chart shows the closing price for MAX for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 8 investment analysts is to moderate buy stock in MediaAlpha. This rating changed within the last month from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
9/24/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/23/2024
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
3/23/2025
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
6/21/2025
  • 0 strong buy ratings
  • 6 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
9/19/2025
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
12/18/2025
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 2 sell ratings
Ratings as of
2/16/2026
  • 1 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/18/2026

Latest Recommendations

  • 1 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
2/25/2026Weiss RatingsUpgradeSell (D) ➝ Hold (C-)
2/24/2026Royal Bank Of CanadaLower TargetOutperform ➝ Outperform$18.00 ➝ $11.00
2/24/2026The Goldman Sachs GroupLower TargetNeutral ➝ Neutral$13.50 ➝ $11.50
2/24/2026Zacks ResearchUpgradeStrong Sell ➝ Strong-Buy
2/24/2026JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$15.00 ➝ $11.00
2/24/2026Keefe, Bruyette & WoodsLower TargetOutperform ➝ Outperform$19.00 ➝ $16.00
1/29/2026Zacks ResearchDowngradeHold ➝ Strong Sell
12/31/2025Zacks ResearchDowngradeStrong-Buy ➝ Hold
12/29/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
12/22/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
12/15/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
12/8/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
12/2/2025Zacks ResearchUpgradeHold ➝ Strong-Buy
12/1/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
11/25/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
11/19/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
11/13/2025Weiss RatingsReiterated RatingSell (D) ➝ Sell (D)
10/31/2025The Goldman Sachs GroupSet Target$13.50
10/30/2025The Goldman Sachs GroupReiterated RatingHold ➝ Neutral
10/30/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$14.00 ➝ $15.00
10/30/2025Keefe, Bruyette & WoodsBoost TargetOutperform ➝ Outperform$18.00 ➝ $19.00
10/30/2025Canaccord Genuity GroupReiterated RatingBuy ➝ Buy$15.00
10/15/2025The Goldman Sachs GroupDowngradeStrong-Buy ➝ Hold
10/14/2025The Goldman Sachs GroupReiterated RatingBuy ➝ Neutral$14.50 ➝ $12.00
10/8/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/27/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/5/2025Keefe, Bruyette & WoodsBoost TargetOutperform ➝ Outperform$17.00 ➝ $18.00
5/7/2025Royal Bank Of CanadaLower TargetOutperform ➝ Outperform$20.00 ➝ $18.00
5/1/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$10.00 ➝ $12.00
4/22/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$13.00 ➝ $10.00
4/22/2025Keefe, Bruyette & WoodsLower TargetOutperform ➝ Outperform$19.00 ➝ $16.00
4/14/2025The Goldman Sachs GroupLower TargetBuy ➝ Buy$14.00 ➝ $12.50
4/3/2025BMO Capital MarketsLower TargetOutperform ➝ Outperform$27.00 ➝ $23.00
2/25/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$15.00 ➝ $13.00
2/25/2025The Goldman Sachs GroupLower TargetBuy ➝ Buy$23.00 ➝ $14.00
2/25/2025Royal Bank Of CanadaReiterated RatingOutperform ➝ Outperform$20.00 ➝ $20.00
2/25/2025Keefe, Bruyette & WoodsLower TargetOutperform ➝ Outperform$22.00 ➝ $19.00
2/24/2025Canaccord Genuity GroupLower TargetBuy ➝ Buy$30.00 ➝ $26.00
1/14/2025The Goldman Sachs GroupLower TargetBuy ➝ Buy$26.00 ➝ $23.00
1/10/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$25.00 ➝ $15.00
12/11/2024Keefe, Bruyette & WoodsLower TargetOutperform ➝ Outperform$26.00 ➝ $22.00
12/4/2024Royal Bank Of CanadaLower TargetOutperform ➝ Outperform$23.00 ➝ $20.00
11/1/2024The Goldman Sachs GroupBoost TargetBuy ➝ Buy$20.00 ➝ $26.00
8/20/2024The Goldman Sachs GroupInitiated CoverageBuy$20.00
8/1/2024Keefe, Bruyette & WoodsReiterated RatingOutperform ➝ Outperform$25.00 ➝ $26.00
6/26/2024TD CowenDowngradeBuy ➝ Hold$19.00 ➝ $13.00
5/28/2024Royal Bank Of CanadaBoost TargetOutperform ➝ Outperform$18.00 ➝ $23.00
5/15/2024Keefe, Bruyette & WoodsReiterated RatingOutperform ➝ Outperform$19.00 ➝ $25.00
5/2/2024Canaccord Genuity GroupBoost TargetBuy ➝ Buy$25.00 ➝ $30.00
5/2/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$18.00 ➝ $30.00
2/26/2024BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$9.00 ➝ $28.00
2/21/2024Royal Bank Of CanadaBoost TargetOutperform ➝ Outperform$12.00 ➝ $18.00
2/21/2024Canaccord Genuity GroupBoost TargetBuy ➝ Buy$18.00 ➝ $22.00
1/10/2024TD CowenInitiated CoverageOutperform$15.00
8/4/2023CitigroupDowngradeNeutral ➝ Sell$7.00 ➝ $8.00
7/21/2023JPMorgan Chase & Co.Initiated CoverageOverweight ➝ Overweight
2/27/2023CitigroupBoost TargetNeutral$13.00 ➝ $19.00
2/24/2023Canaccord Genuity GroupBoost TargetBuy$20.00 ➝ $24.00
1/19/2023BMO Capital MarketsInitiated CoverageMarket Perform$10.00
12/20/2022JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$12.00 ➝ $14.00
10/26/2022William BlairReiterated RatingOutperform
8/9/2022CitigroupLower TargetNeutral$15.00 ➝ $12.00
5/13/2022Royal Bank Of CanadaLower Target$18.00 ➝ $13.00
3/10/2022Royal Bank Of CanadaLower TargetOutperform$24.00 ➝ $18.00
2/25/2022Canaccord Genuity GroupLower Target$30.00 ➝ $20.00
2/23/2022CitigroupDowngradeBuy ➝ Neutral$24.00 ➝ $14.00
12/20/2021CitigroupLower TargetBuy$25.00 ➝ $24.00
12/15/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$26.00 ➝ $16.00
11/11/2021Royal Bank Of CanadaLower TargetOutperform$41.00 ➝ $24.00
8/18/2021Royal Bank Of CanadaLower TargetIn-Line ➝ Outperform$65.00 ➝ $41.00
8/16/2021Wolfe ResearchInitiated CoveragePeer Perform$30.00
6/8/2021Keefe, Bruyette & WoodsInitiated CoverageOutperform$53.00
5/18/2021CitigroupUpgradeNeutral ➝ Buy
4/23/2021JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$50.00
(Data available from 3/19/2021 forward)

News Sentiment Rating

1.14 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 3 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/21/2025
  • 2 very positive mentions
  • 14 positive mentions
  • 0 negative mentions
  • 2 very negative mentions
Mentions as of
9/20/2025
  • 6 very positive mentions
  • 15 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
10/20/2025
  • 1 very positive mentions
  • 16 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
11/19/2025
  • 2 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/19/2025
  • 3 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
1/18/2026
  • 3 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/17/2026
  • 35 very positive mentions
  • 11 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
Mentions as of
3/19/2026

Current Sentiment

  • 35 very positive mentions
  • 11 positive mentions
  • 4 negative mentions
  • 1 very negative mentions

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

MediaAlpha logo
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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Today's Range

Now: $9.66
Low: $9.60
High: $9.92

50 Day Range

MA: $9.74
Low: $7.16
High: $11.71

52 Week Range

Now: $9.66
Low: $7.09
High: $13.92

Volume

249,397 shs

Average Volume

883,581 shs

Market Capitalization

$622.81 million

P/E Ratio

24.80

Dividend Yield

N/A

Beta

1.3

Frequently Asked Questions

What sell-side analysts currently cover shares of MediaAlpha?

The following Wall Street analysts have issued research reports on MediaAlpha in the last year: BMO Capital Markets, Canaccord Genuity Group Inc., JPMorgan Chase & Co., Keefe, Bruyette & Woods, Royal Bank Of Canada, The Goldman Sachs Group, Inc., Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for MAX.

What is the current price target for MediaAlpha?

0 Wall Street analysts have set twelve-month price targets for MediaAlpha in the last year. Their average twelve-month price target is $14.58, suggesting a possible upside of 51.0%. BMO Capital Markets has the highest price target set, predicting MAX will reach $23.00 in the next twelve months. JPMorgan Chase & Co. has the lowest price target set, forecasting a price of $11.00 for MediaAlpha in the next year.
View the latest price targets for MAX.

What is the current consensus analyst rating for MediaAlpha?

MediaAlpha currently has 2 hold ratings, 5 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for MAX.

What other companies compete with MediaAlpha?

Other companies that are similar to MediaAlpha include Andersen Group, Sezzle, Autohome, V2X and DXC Technology. Learn More about companies similar to MediaAlpha.

How do I contact MediaAlpha's investor relations team?

The company's listed phone number is 213-316-6256 and its investor relations email address is [email protected]. The official website for MediaAlpha is www.mediaalpha.com. Learn More about contacing MediaAlpha investor relations.