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Principal Financial Group - PFG Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $88.90
  • Forecasted Upside: 3.46%
  • Number of Analysts: 10
  • Breakdown:
  • 2 Sell Ratings
  • 6 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
$85.93 As of 12/4/2025 05:00 PM ET
▼ -0.01 (-0.01%)

This chart shows the closing price for PFG by one month, three months, or twelve months.

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Analyst Price Target for PFG

Analyst Price Target is $88.90
▲ +3.46% Upside Potential
This price target is based on 10 analysts offering 12 month price targets for Principal Financial Group in the last 3 months. The average price target is $88.90, with a high forecast of $101.00 and a low forecast of $74.00. The average price target represents a 3.46% upside from the last price of $85.93.

This chart shows the closing price for PFG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 10 polled investment analysts is to hold stock in Principal Financial Group. This rating has held steady since October 2025, when it changed from a Reduce consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 2 sell ratings
Ratings as of
6/12/2024
  • 1 strong buy ratings
  • 0 buy ratings
  • 9 hold ratings
  • 2 sell ratings
Ratings as of
9/10/2024
  • 1 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 3 sell ratings
Ratings as of
12/9/2024
  • 1 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 4 sell ratings
Ratings as of
3/9/2025
  • 1 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 4 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 3 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 2 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 2 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
10/30/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$90.00 ➝ $91.00
10/29/2025Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$73.00 ➝ $74.00
10/23/2025Morgan StanleyUpgradeUnderweight ➝ Equal Weight$80.00 ➝ $81.00
10/9/2025Evercore ISIBoost TargetIn-Line ➝ In-Line$92.00 ➝ $94.00
10/9/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$88.00 ➝ $90.00
10/8/2025BarclaysBoost TargetUnderweight ➝ Underweight$80.00 ➝ $83.00
10/8/2025Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$72.00 ➝ $73.00
10/7/2025Piper SandlerSet TargetOverweight ➝ Overweight$94.00
10/7/2025Morgan StanleyBoost TargetUnderweight ➝ Underweight$77.00 ➝ $80.00
8/18/2025Morgan StanleyBoost TargetUnderweight ➝ Underweight$75.00 ➝ $77.00
8/4/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$90.00 ➝ $88.00
7/30/2025Wells Fargo & CompanyLower TargetUnderweight ➝ Underweight$73.00 ➝ $72.00
7/29/2025UBS GroupBoost TargetNeutral ➝ Neutral$85.00 ➝ $87.00
7/14/2025Morgan StanleyReiterated RatingUnderweight ➝ Underweight$71.00 ➝ $75.00
7/10/2025Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$69.00 ➝ $73.00
7/9/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$87.00 ➝ $90.00
7/8/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$92.00 ➝ $101.00
7/7/2025BarclaysBoost TargetUnderweight ➝ Underweight$76.00 ➝ $80.00
7/3/2025Piper SandlerBoost TargetOverweight ➝ Overweight$88.00 ➝ $89.00
5/19/2025Morgan StanleyBoost TargetUnderweight ➝ Underweight$67.00 ➝ $71.00
5/7/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$86.00 ➝ $87.00
5/6/2025Morgan StanleyBoost TargetUnderweight ➝ Underweight$65.00 ➝ $67.00
4/29/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$88.00 ➝ $86.00
4/29/2025Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$68.00 ➝ $69.00
4/29/2025UBS GroupLower TargetNeutral ➝ Neutral$93.00 ➝ $80.00
4/11/2025BarclaysLower TargetUnderweight ➝ Underweight$80.00 ➝ $76.00
4/10/2025Wells Fargo & CompanyLower TargetUnderweight ➝ Underweight$74.00 ➝ $68.00
4/10/2025Morgan StanleyLower TargetUnderweight ➝ Underweight$77.00 ➝ $65.00
4/2/2025UBS GroupBoost TargetNeutral ➝ Neutral$87.00 ➝ $93.00
4/2/2025Piper SandlerBoost TargetOverweight ➝ Overweight$93.00 ➝ $95.00
2/19/2025Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$69.00 ➝ $74.00
2/12/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$90.00 ➝ $92.00
2/10/2025Piper SandlerBoost TargetOverweight ➝ Overweight$90.00 ➝ $93.00
2/7/2025BarclaysBoost TargetUnderweight ➝ Underweight$77.00 ➝ $80.00
1/23/2025BMO Capital MarketsInitiated CoverageMarket Perform$93.00
1/16/2025Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$91.00 ➝ $91.00
1/14/2025Wells Fargo & CompanyLower TargetUnderweight ➝ Underweight$75.00 ➝ $69.00
1/10/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$93.00 ➝ $90.00
1/7/2025JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$95.00 ➝ $92.00
12/18/2024Piper SandlerUpgradeNeutral ➝ Overweight$90.00 ➝ $90.00
12/11/2024Wells Fargo & CompanyReiterated RatingEqual Weight ➝ Underweight$84.00 ➝ $75.00
12/5/2024Morgan StanleyReiterated RatingEqual Weight ➝ Underweight$86.00 ➝ $80.00
11/19/2024Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$87.00 ➝ $91.00
10/25/2024BarclaysBoost TargetUnderweight ➝ Underweight$75.00 ➝ $77.00
10/10/2024Bank of AmericaLower TargetNeutral ➝ Neutral$94.00 ➝ $91.00
10/10/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$85.00 ➝ $86.00
10/9/2024BarclaysBoost TargetUnderweight ➝ Underweight$74.00 ➝ $75.00
10/2/2024Piper SandlerBoost TargetNeutral ➝ Neutral$85.00 ➝ $90.00
9/4/2024BarclaysInitiated CoverageUnderweight$74.00
8/19/2024Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$85.00 ➝ $83.00
7/30/2024Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$88.00 ➝ $86.00
7/29/2024Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$83.00 ➝ $87.00
7/29/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$87.00 ➝ $85.00
7/23/2024CitigroupBoost TargetSell ➝ Sell$68.00 ➝ $70.00
7/18/2024Jefferies Financial GroupBoost TargetHold ➝ Hold$73.00 ➝ $76.00
7/11/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$87.00 ➝ $94.00
7/9/2024Raymond James FinancialUpgradeMarket Perform ➝ Strong-Buy$99.00
7/2/2024JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$88.00 ➝ $96.00
6/28/2024Jefferies Financial GroupBoost TargetHold ➝ Hold$74.00 ➝ $78.00
4/29/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$91.00 ➝ $85.00
4/15/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$81.00 ➝ $82.00
4/11/2024Evercore ISIBoost TargetIn-Line ➝ In-Line$84.00 ➝ $86.00
4/11/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$86.00 ➝ $91.00
4/10/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$85.00 ➝ $89.00
4/5/2024Piper SandlerBoost TargetNeutral ➝ Neutral$85.00 ➝ $90.00
2/16/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$80.00 ➝ $85.00
2/14/2024Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$75.00 ➝ $83.00
2/13/2024Morgan StanleyBoost TargetUnderweight ➝ Equal Weight$72.00 ➝ $75.00
1/4/2024Evercore ISIUpgradeUnderperform ➝ Inline$82.00 ➝ $83.00
11/15/2023Morgan StanleyBoost TargetUnderweight ➝ Underweight$71.00 ➝ $72.00
10/30/2023Piper SandlerLower TargetNeutral ➝ Neutral$80.00 ➝ $74.00
10/27/2023Morgan StanleyBoost TargetUnderweight ➝ Underweight$70.00 ➝ $71.00
10/24/2023CitigroupLower TargetSell ➝ Sell$64.00 ➝ $62.00
10/17/2023Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$78.00 ➝ $72.00
10/10/2023BarclaysLower TargetEqual Weight ➝ Equal Weight$76.00 ➝ $75.00
10/6/2023JPMorgan Chase & Co.Lower TargetUnderweight ➝ Underweight$87.00 ➝ $85.00
10/2/2023Piper SandlerLower TargetNeutral ➝ Neutral$82.00 ➝ $80.00
9/14/2023Jefferies Financial GroupLower TargetHold ➝ Hold$69.00 ➝ $66.00
8/2/2023Morgan StanleyReiterated RatingUnderweight ➝ Underweight$70.00
7/31/2023Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$83.00
7/31/2023BarclaysLower TargetEqual Weight$78.00 ➝ $76.00
7/11/2023BarclaysBoost Target$75.00 ➝ $78.00
7/7/2023Piper SandlerBoost Target$75.00 ➝ $82.00
6/22/2023Jefferies Financial GroupUpgradeUnderperform ➝ Hold$60.00 ➝ $65.00
6/9/20233MReiterated RatingUpgrade
6/8/2023Keefe, Bruyette & WoodsUpgradeUnderperform ➝ Market Perform$77.00 ➝ $75.00
5/1/2023Royal Bank Of CanadaLower Target$88.00 ➝ $83.00
5/1/2023Bank of AmericaDowngradeBuy ➝ Neutral$81.00 ➝ $78.00
4/25/2023Wells Fargo & CompanyInitiated CoverageEqual Weight$79.00
4/12/2023BarclaysLower Target$92.00 ➝ $75.00
4/4/2023JPMorgan Chase & Co.Boost TargetUnderweight$78.00 ➝ $83.00
3/3/2023Royal Bank Of CanadaLower TargetSector Perform$94.00 ➝ $88.00
2/24/2023Morgan StanleyBoost TargetUnderweight$76.00 ➝ $77.00
2/1/2023BarclaysBoost TargetEqual Weight$89.00 ➝ $92.00
2/1/2023Royal Bank Of CanadaBoost TargetSector Perform$88.00 ➝ $94.00
1/31/2023Morgan StanleyBoost TargetUnderweight$75.00 ➝ $76.00
1/10/2023Morgan StanleyLower TargetUnderweight$79.00 ➝ $75.00
1/9/2023The Goldman Sachs GroupBoost TargetSell$61.00 ➝ $71.00
1/6/2023JPMorgan Chase & Co.Boost TargetUnderweight$72.00 ➝ $78.00
12/8/2022Credit Suisse GroupDowngradeNeutral ➝ Underperform$86.00
11/17/2022Evercore ISIDowngradeIn-Line ➝ Underperform$75.00 ➝ $81.00
11/17/2022Morgan StanleyDowngradeEqual Weight ➝ Underweight$76.00 ➝ $79.00
11/16/2022CitigroupBoost Target$62.00 ➝ $65.00
11/1/2022Piper SandlerBoost Target$90.00
11/1/2022BarclaysDowngradeOverweight ➝ Equal Weight$81.00 ➝ $89.00
10/31/2022Royal Bank Of CanadaBoost Target$75.00 ➝ $88.00
10/31/2022Keefe, Bruyette & WoodsDowngradeMarket Perform ➝ Underperform$75.00 ➝ $77.00
10/28/2022Morgan StanleyBoost TargetEqual Weight$70.00 ➝ $76.00
10/13/2022Piper SandlerBoost Target$80.00
10/7/2022Piper SandlerBoost TargetNeutral$75.00 ➝ $80.00
10/7/2022JPMorgan Chase & Co.DowngradeNeutral ➝ Underweight$69.00 ➝ $72.00
9/21/2022Raymond James FinancialInitiated CoverageMarket Perform
9/8/2022Jefferies Financial GroupBoost TargetUnderperform$56.00 ➝ $60.00
8/18/2022Credit Suisse GroupDowngradeOutperform ➝ Neutral$82.00 ➝ $86.00
8/17/2022Morgan StanleyBoost TargetEqual Weight$68.00 ➝ $70.00
8/15/2022Evercore ISIBoost Target$76.00
8/15/2022BarclaysBoost Target$81.00
8/9/2022Morgan StanleyBoost TargetEqual Weight$65.00 ➝ $68.00
7/13/2022BarclaysLower TargetOverweight$85.00 ➝ $78.00
7/11/2022Royal Bank Of CanadaLower Target$79.00 ➝ $70.00
7/11/2022JPMorgan Chase & Co.Lower Target$72.00 ➝ $69.00
7/8/2022Piper SandlerLower TargetNeutral$74.00 ➝ $72.00
7/6/2022Morgan StanleyLower TargetEqual Weight$72.00 ➝ $65.00
7/6/2022Evercore ISILower TargetIn-Line$78.00 ➝ $72.00
5/23/2022CitigroupInitiated CoverageSell$63.00
4/6/2022Piper SandlerBoost TargetNeutral$76.00 ➝ $78.00
3/3/2022Morgan StanleyLower TargetEqual Weight$75.00 ➝ $72.00
3/3/2022Royal Bank Of CanadaLower TargetSector Perform$82.00 ➝ $79.00
2/9/2022BarclaysBoost TargetOverweight$82.00 ➝ $86.00
1/25/2022Jefferies Financial GroupInitiated CoverageUnderperform$62.00
1/21/2022Wolfe ResearchInitiated CoverageMarket Perform$79.00
1/11/2022BarclaysBoost TargetOverweight$76.00 ➝ $83.00
1/7/2022Morgan StanleyBoost TargetEqual Weight$73.00 ➝ $75.00
1/4/2022JPMorgan Chase & Co.Boost Target$71.00 ➝ $72.00
12/13/2021Piper SandlerBoost TargetNeutral ➝ Neutral$68.00 ➝ $76.00
12/2/2021The Goldman Sachs GroupInitiated CoverageSell$64.00
10/28/2021Royal Bank Of CanadaBoost TargetSector Perform$67.00 ➝ $71.00
10/14/2021Morgan StanleyBoost TargetEqual Weight$71.00 ➝ $72.00
10/12/2021BarclaysBoost TargetOverweight$69.00 ➝ $76.00
7/29/2021Royal Bank Of CanadaBoost TargetSector Perform$66.00 ➝ $67.00
7/15/2021Morgan StanleyBoost TargetEqual Weight$70.00 ➝ $71.00
7/8/2021Piper SandlerLower TargetNeutral$69.00 ➝ $67.00
7/6/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$57.00 ➝ $82.00
6/15/2021Piper SandlerDowngradeOverweight ➝ Neutral$72.00 ➝ $70.00
5/19/2021Morgan StanleyBoost TargetEqual Weight$68.00 ➝ $70.00
4/28/2021Morgan StanleyBoost TargetEqual Weight$67.00 ➝ $68.00
4/12/2021BarclaysBoost TargetOverweight$65.00 ➝ $69.00
4/5/2021JPMorgan Chase & Co.Boost TargetCautious ➝ Neutral$55.00 ➝ $66.00
3/31/2021CitigroupBoost Target$55.00 ➝ $62.00
3/26/2021Morgan StanleyBoost TargetEqual Weight$65.00 ➝ $67.00
3/12/2021Morgan StanleyBoost TargetEqual Weight$60.00 ➝ $65.00
3/1/2021Evercore ISIReiterated RatingOutperform ➝ In-Line$63.00
2/25/2021Morgan StanleyBoost TargetEqual Weight$55.00 ➝ $60.00
2/23/2021BarclaysBoost TargetOverweight$54.00 ➝ $60.00
1/31/2021Royal Bank Of CanadaReiterated RatingHold$52.00
1/29/2021Morgan StanleyLower TargetEqual Weight$56.00 ➝ $55.00
1/15/2021Morgan StanleyBoost TargetEqual Weight$54.00 ➝ $56.00
1/8/2021Evercore ISIUpgradeIn-Line ➝ Outperform$49.00 ➝ $60.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.63 (Strong Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 45 very positive mentions
  • 8 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
Mentions as of
5/8/2025
  • 57 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
6/7/2025
  • 31 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/7/2025
  • 38 very positive mentions
  • 12 positive mentions
  • 5 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 57 very positive mentions
  • 5 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 46 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 40 very positive mentions
  • 24 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
11/4/2025
  • 56 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 56 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Principal Financial Group logo
Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection segments. The Retirement and Income Solutions segment provides retirement, and related financial products and services. It offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services; individual retirement accounts; investment only products; and mutual funds, individual variable annuities, registered index-linked annuities, and bank products, as well as trust and custody services. The Principal Asset Management segment provides equity, fixed income, real estate, and other alternative investments, as well as asset allocation, stable value management, and other structured investment strategies. It also offers pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products, as well as voluntary savings plans in Brazil, Chile, Mexico, Asia, China, Hong Kong Special Administrative Region, and Southeast Asia. The Benefits and Protection segment provides specialty benefits, such as group dental and vision insurance, group life insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products. It also offers insurance solutions for small and medium-sized businesses and their owners, as well as employees. Principal Financial Group, Inc. was founded in 1879 and is based in Des Moines, Iowa.
Read More

Today's Range

Now: $85.93
Low: $85.62
High: $86.57

50 Day Range

MA: $82.57
Low: $78.39
High: $85.94

52 Week Range

Now: $85.93
Low: $68.39
High: $90.31

Volume

935,239 shs

Average Volume

1,348,632 shs

Market Capitalization

$19.14 billion

P/E Ratio

12.86

Dividend Yield

3.69%

Beta

0.89

Frequently Asked Questions

What sell-side analysts currently cover shares of Principal Financial Group?

The following Wall Street sell-side analysts have issued research reports on Principal Financial Group in the last twelve months: Barclays PLC, BMO Capital Markets, Evercore ISI, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, Royal Bank Of Canada, UBS Group AG, and Wells Fargo & Company.
View the latest analyst ratings for PFG.

What is the current price target for Principal Financial Group?

0 Wall Street analysts have set twelve-month price targets for Principal Financial Group in the last year. Their average twelve-month price target is $88.90, suggesting a possible upside of 3.0%. JPMorgan Chase & Co. has the highest price target set, predicting PFG will reach $101.00 in the next twelve months. Wells Fargo & Company has the lowest price target set, forecasting a price of $74.00 for Principal Financial Group in the next year.
View the latest price targets for PFG.

What is the current consensus analyst rating for Principal Financial Group?

Principal Financial Group currently has 2 sell ratings, 6 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PFG, but not buy more shares or sell existing shares.
View the latest ratings for PFG.

What other companies compete with Principal Financial Group?

Other companies that are similar to Principal Financial Group include Fifth Third Bancorp, Huntington Bancshares, Wintrust Financial, Ameriprise Financial and Equitable. Learn More about companies similar to Principal Financial Group.

How do I contact Principal Financial Group's investor relations team?

Principal Financial Group's physical mailing address is 711 High Street, Des Moines, IA 50392, United States. The company's listed phone number is 515-247-5111 and its investor relations email address is [email protected]. The official website for Principal Financial Group is www.principal.com. Learn More about contacing Principal Financial Group investor relations.