• Consensus Rating: Hold
  • Consensus Price Target: $21.65
  • Forecasted Upside: -6.82%
  • Number of Analysts: 8
  • Breakdown:
  • 1 Sell Ratings
  • 6 Hold Ratings
  • 1 Buy Ratings
  • 0 Strong Buy Ratings
$23.24
▲ +0.005 (0.02%)

This chart shows the closing price for PRO by one month, three months, or twelve months.

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Analyst Price Target for PRO

Analyst Price Target is $21.65
▼ -6.82% Downside Potential
This price target is based on 8 analysts offering 12 month price targets for PROS in the last 3 months. The average price target is $21.65, with a high forecast of $25.00 and a low forecast of $18.00. The average price target represents a -6.82% upside from the last price of $23.24.

This chart shows the closing price for PRO for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 8 contributing investment analysts is to hold stock in PROS. This rating has held steady since September 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 0 sell ratings
6/12/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
9/10/2024
  • 0 strong buy ratings
  • 8 buy ratings
  • 0 hold ratings
  • 0 sell ratings
12/9/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 1 hold ratings
  • 0 sell ratings
3/9/2025
  • 0 strong buy ratings
  • 7 buy ratings
  • 1 hold ratings
  • 0 sell ratings
6/7/2025
  • 0 strong buy ratings
  • 5 buy ratings
  • 3 hold ratings
  • 0 sell ratings
9/5/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 6 hold ratings
  • 1 sell ratings
11/4/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 6 hold ratings
  • 1 sell ratings
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 1 buy ratings
  • 6 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
12/1/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
11/25/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
11/19/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
10/8/2025Weiss RatingsReiterated RatingSell (E+) ➝ Sell (E+)
9/30/2025Northland SecuritiesSet Target$23.25
9/30/2025Northland CapmkDowngradeStrong-Buy ➝ Hold
9/27/2025Weiss RatingsReiterated RatingSell (E+) ➝ Sell (E+)
9/23/2025KeyCorpDowngradeOverweight ➝ Sector Weight
9/23/2025Needham & Company LLCDowngradeBuy ➝ Hold$25.00
7/8/2025Stifel NicolausLower TargetBuy ➝ Buy$24.00 ➝ $20.00
6/16/2025Baird R WDowngradeStrong-Buy ➝ Hold
6/16/2025Robert W. BairdDowngradeOutperform ➝ Neutral$27.00 ➝ $18.00
6/12/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$25.00
5/28/2025Northland SecuritiesSet Target$38.00
5/2/2025KeyCorpLower TargetOverweight ➝ Overweight$31.00 ➝ $22.00
5/2/2025Stifel NicolausLower TargetBuy ➝ Buy$30.00 ➝ $24.00
5/2/2025Needham & Company LLCLower TargetBuy ➝ Buy$30.00 ➝ $25.00
4/8/2025Robert W. BairdLower TargetOutperform ➝ Outperform$30.00 ➝ $27.00
2/7/2025Stifel NicolausBoost TargetBuy ➝ Buy$26.00 ➝ $30.00
2/7/2025KeyCorpBoost TargetOverweight ➝ Overweight$28.00 ➝ $31.00
2/7/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$30.00 ➝ $30.00
1/16/2025OppenheimerDowngradeOutperform ➝ Market Perform
12/5/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$28.00 ➝ $30.00
10/30/2024KeyCorpLower TargetOverweight ➝ Overweight$36.00 ➝ $28.00
10/30/2024Northland SecuritiesReiterated RatingOutperform ➝ Outperform$40.00 ➝ $38.00
10/30/2024Needham & Company LLCLower TargetBuy ➝ Buy$40.00 ➝ $30.00
10/30/2024Robert W. BairdLower TargetOutperform ➝ Outperform$35.00 ➝ $28.00
10/30/2024Craig HallumUpgradeHold ➝ Buy$31.00
10/24/2024OppenheimerLower TargetOutperform ➝ Outperform$31.00 ➝ $27.00
9/9/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00 ➝ $40.00
8/27/2024Bank of AmericaLower TargetBuy ➝ Buy$43.00 ➝ $39.00
7/31/2024KeyCorpLower TargetOverweight ➝ Overweight$43.00 ➝ $36.00
7/31/2024Stifel NicolausLower TargetBuy ➝ Buy$40.00 ➝ $32.00
7/31/2024Robert W. BairdLower TargetOutperform ➝ Outperform$45.00 ➝ $35.00
7/31/2024Craig HallumLower TargetHold ➝ Hold$32.00 ➝ $31.00
7/31/2024OppenheimerLower TargetOutperform ➝ Outperform$42.00 ➝ $31.00
7/31/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00 ➝ $40.00
7/16/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00 ➝ $40.00
7/9/2024Craig HallumDowngradeBuy ➝ Hold$40.00 ➝ $32.00
5/23/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
5/16/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
5/8/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
3/4/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
2/9/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
1/12/2024KeyCorpUpgradeSector Weight ➝ Overweight$43.00
12/4/2023Robert W. BairdBoost TargetOutperform ➝ Outperform$40.00 ➝ $47.00
11/1/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
9/28/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
9/6/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
8/25/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$40.00
7/26/2023Robert W. BairdBoost Target$35.00 ➝ $40.00
5/24/2023Craig HallumBoost Target$32.00 ➝ $37.00
5/3/2023Stifel NicolausLower Target$36.00 ➝ $34.00
4/19/2023OppenheimerInitiated CoverageOutperform$37.00
3/8/2023Needham & Company LLCReiterated RatingBuy$35.00
2/10/2023Needham & Company LLCReiterated RatingBuy$35.00
2/10/2023Robert W. BairdBoost TargetOutperform$32.00 ➝ $34.00
7/29/2022Craig HallumLower Target$35.00 ➝ $30.00
7/29/2022Robert W. BairdLower Target$40.00 ➝ $30.00
7/29/2022Needham & Company LLCLower TargetBuy$51.00 ➝ $35.00
5/4/2022Craig HallumUpgradeHold ➝ Buy$35.00
3/21/2022Stifel NicolausLower TargetBuy$48.00 ➝ $45.00
3/4/2022Morgan StanleyLower TargetEqual Weight$35.00 ➝ $33.00
12/14/2021JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$37.00
2/5/2021Morgan StanleyLower TargetEqual Weight$38.00 ➝ $35.00
12/17/2020Northland SecuritiesBoost TargetOutperform$56.00 ➝ $61.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

0.33 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
5/8/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/7/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
7/7/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
8/6/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
9/5/2025
  • 18 very positive mentions
  • 71 positive mentions
  • 7 negative mentions
  • 3 very negative mentions
10/5/2025
  • 19 very positive mentions
  • 104 positive mentions
  • 19 negative mentions
  • 6 very negative mentions
11/4/2025
  • 31 very positive mentions
  • 100 positive mentions
  • 11 negative mentions
  • 3 very negative mentions
12/4/2025

Current Sentiment

  • 31 very positive mentions
  • 100 positive mentions
  • 11 negative mentions
  • 3 very negative mentions

Recent Stories by Sentiment

PROS logo
PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity by automating common sales tasks; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Optimization; PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization for the travel industry; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and their travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers. In addition, the company provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; PROS Dynamic Offers; and PROS Digital Offer Marketing solutions comprising airTRFX, airModules, airWire, and airSEM platforms. Further, it provides software-related services, such as implementation, configuration, consulting, training, maintenance, and support services. The company markets and sells its solutions to customers in various industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and consumables, beverages, healthcare, insurance, technology, and travel through its direct sales force, partners, resellers, and systems integrators. PROS Holdings, Inc. was incorporated in 1985 and is headquartered in Houston, Texas.
Read More

Today's Range

Now: $23.24
Low: $23.22
High: $23.24

50 Day Range

MA: $23.06
Low: $22.92
High: $23.24

52 Week Range

Now: $23.24
Low: $13.61
High: $29.84

Volume

930,519 shs

Average Volume

919,145 shs

Market Capitalization

$1.12 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

0.66

Frequently Asked Questions

What sell-side analysts currently cover shares of PROS?

The following sell-side analysts have issued stock ratings on PROS in the last year: Baird R W, KeyCorp, Needham & Company LLC, Northland Capmk, Northland Securities, Oppenheimer Holdings, Inc., Robert W. Baird, Stifel Nicolaus, Wall Street Zen, and Weiss Ratings.
View the latest analyst ratings for PRO.

What is the current price target for PROS?

0 Wall Street analysts have set twelve-month price targets for PROS in the last year. Their average twelve-month price target is $21.65, suggesting a possible downside of 6.8%. Needham & Company LLC has the highest price target set, predicting PRO will reach $25.00 in the next twelve months. Robert W. Baird has the lowest price target set, forecasting a price of $18.00 for PROS in the next year.
View the latest price targets for PRO.

What is the current consensus analyst rating for PROS?

PROS currently has 1 sell rating, 6 hold ratings and 1 buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRO, but not buy more shares or sell existing shares.
View the latest ratings for PRO.

What other companies compete with PROS?

How do I contact PROS's investor relations team?

PROS's physical mailing address is 3100 MAIN STREET SUITE 900, HOUSTON TX, 77002. The software maker's listed phone number is (713) 335-5151 and its investor relations email address is [email protected]. The official website for PROS is www.pros.com. Learn More about contacing PROS investor relations.