NYSE:UA - Under Armour Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $26.00
  • Forecasted Upside: 228.28 %
  • Number of Analysts: 4
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 3 Buy Ratings
  • 0 Strong Buy Ratings
▲ +0.25 (3.26%)

This chart shows the closing price for UA by one month, three months, or twelve months.

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Analyst Price Target for UA

Analyst Price Target is $26.00
▲ +228.28% Upside Potential
This price target is based on 4 analysts offering 12 month price targets for Under Armour in the last 3 months. The average price target is $26.00, with a high forecast of $0.00 and a low forecast of $0.00. The average price target represents a 228.28% upside from the last price of $7.92.

This chart shows the closing price for UA for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 4 contributing investment analysts is to buy stock in Under Armour. This rating has held steady since July 2021, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 1 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
2/2/2022Morgan StanleyUpgradeEqual Weight ➝ Overweight$23.00 ➝ $24.00Low
1/10/2022B. RileyLower Price TargetNeutral ➝ Neutral$23.00 ➝ $21.00High
1/4/2022Robert W. BairdUpgradeNeutral ➝ OutperformMedium
8/4/2021CowenBoost Price TargetOutperform$31.00 ➝ $33.00High
4/29/2021Pivotal ResearchBoost Price TargetBuy$26.00 ➝ $29.00Medium
10/30/2020Jefferies Financial GroupBoost Price TargetBuy$13.00 ➝ $20.00High
8/11/2020Credit Suisse GroupReiterated RatingHold$9.00Medium
8/3/2020Susquehanna BancsharesUpgradeHoldLow
7/22/2020William BlairReiterated RatingHoldHigh
4/23/2020William BlairReiterated RatingHoldMedium
4/20/2020BMO Capital MarketsUpgradeHold$9.00Medium
4/3/2020B. RileyUpgradeHold$9.00High
4/1/2020William BlairReiterated RatingHoldHigh
3/27/2020Stifel NicolausDowngradeHoldMedium
3/25/2020The Goldman Sachs GroupDowngradeHold$9.00High
2/12/2020Credit Suisse GroupLower Price TargetNeutral$20.00 ➝ $17.00Medium
2/11/2020Pivotal ResearchReiterated RatingHold$17.00Medium
2/11/2020Susquehanna BancsharesReiterated RatingSell$14.00Medium
2/11/2020Piper SandlerDowngradeHold$19.00Medium
2/3/2020BMO Capital MarketsInitiated CoverageSell$18.00High
1/31/2020William BlairReiterated RatingHoldLow
11/27/2019Raymond JamesUpgradeBuy$30.00Low
10/18/2019Susquehanna BancsharesSet Price TargetSell$14.00Medium
10/10/2019Needham & Company LLCReiterated RatingHoldLow
9/3/2019Sanford C. BernsteinUpgradeUnderperform ➝ Market PerformLow
8/11/2019Evercore ISIReiterated RatingBuy$33.00Medium
7/24/2019Pivotal ResearchReiterated RatingHold$25.00Low
7/19/2019Stifel NicolausSet Price TargetBuy$30.00N/A
6/24/2019Piper Jaffray CompaniesSet Price TargetBuy$30.00Low
5/17/2019JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$23.00 ➝ $29.00High
4/30/2019Pivotal ResearchReiterated RatingHold$23.00Medium
4/9/2019B. RileySet Price TargetSell$12.00Low
2/13/2019Pivotal ResearchReiterated RatingHold$22.00Low
2/5/2019B. RileySet Price TargetSell$12.00Medium
12/31/2018Piper Jaffray CompaniesSet Price TargetBuy$30.00Low
12/13/2018Bank of AmericaReiterated RatingSell$15.00High
12/13/2018Piper Jaffray CompaniesSet Price TargetBuy$32.00High
12/12/2018B. RileySet Price TargetSell$9.00High
12/12/2018GuggenheimReiterated RatingHoldHigh
12/6/2018Piper Jaffray CompaniesSet Price TargetBuy$32.00High
11/30/2018Wells Fargo & CompanyUpgradeUnderperform ➝ Market Perform$23.00Medium
11/27/2018Morgan StanleySet Price TargetHold$21.00High
11/5/2018Piper Jaffray CompaniesUpgradeBuy$32.00Low
10/30/2018CowenSet Price TargetHold$21.00High
10/26/2018Pivotal ResearchSet Price TargetHold$20.00Medium
8/1/2018Morgan StanleyInitiated CoverageHold$20.00Medium
7/26/2018Piper Jaffray CompaniesReiterated RatingHold$20.00High
7/20/2018WedbushBoost Price TargetNeutral$15.00 ➝ $18.00Low
7/17/2018Pivotal ResearchReiterated RatingHold$21.00Low
5/2/2018B. RileyReiterated RatingSell$9.00 ➝ $9.00High
4/27/2018Pivotal ResearchReiterated RatingHold$16.00Medium
4/24/2018Stifel NicolausSet Price TargetBuy$18.00High
4/23/2018Deutsche Bank AktiengesellschaftUpgradeHold$16.00High
2/14/2018JPMorgan Chase & Co.Boost Price TargetNeutral ➝ Neutral$10.00 ➝ $13.00High
2/14/2018DA DavidsonSet Price TargetHold$17.00High
2/13/2018Raymond JamesReiterated RatingSellLow
2/12/2018Pivotal ResearchSet Price TargetHold$14.00High
1/9/2018Susquehanna BancsharesReiterated RatingSell$11.00Low
12/15/2017Stifel NicolausUpgradeHold ➝ Buy$17.00High
12/14/2017Deutsche Bank AktiengesellschaftSet Price TargetSell$12.00Low
11/22/2017Stifel NicolausReiterated RatingHold$12.00N/A
11/7/2017Susquehanna BancsharesReiterated RatingHold$11.00N/A
11/1/2017SunTrust BanksDowngradeBuy ➝ Hold$14.00N/A
10/31/2017DA DavidsonDowngradeHold$15.00N/A
10/31/2017CowenSet Price TargetHold$12.00N/A
10/31/2017Wells Fargo & CompanySet Price TargetSell$11.00N/A
10/31/2017Piper Jaffray CompaniesSet Price TargetHold$11.00N/A
10/31/2017OppenheimerReiterated RatingHoldN/A
10/31/2017Buckingham ResearchSet Price TargetSell$14.00N/A
10/31/2017FBR & Co.Reiterated RatingSell$10.00N/A
10/29/2017Pivotal ResearchSet Price TargetHold$17.00N/A
10/23/2017Susquehanna BancsharesReiterated RatingSell$15.00N/A
10/13/2017Jefferies Financial GroupReiterated RatingBuy$28.00N/A
9/22/2017OppenheimerReiterated RatingHoldLow
9/19/2017Wells Fargo & CompanyDowngradeMarket Perform ➝ Sell$17.00 ➝ $13.00Low
9/12/2017Sanford C. BernsteinInitiated CoverageUnderperform$14.00Low
9/7/2017Jefferies Financial GroupReiterated RatingBuy$28.00Low
8/13/2017Forward ViewSet Price TargetHold$17.00Medium
8/11/2017Jefferies Financial GroupReiterated RatingBuy$28.00Low
8/3/2017Buckingham ResearchSet Price TargetSell$14.00Low
8/2/2017KeyCorpReiterated RatingHoldMedium
8/2/2017Credit Suisse GroupReiterated RatingUnderperform$17.00Low
8/2/2017Deutsche Bank AktiengesellschaftReiterated RatingSell$17.00 ➝ $16.00Medium
8/2/2017FBR & Co.Reiterated RatingUnderperform$14.00Low
8/2/2017Wells Fargo & CompanyReiterated RatingMarket Perform$17.00Low
8/1/2017OppenheimerReiterated RatingHoldLow
7/31/2017Jefferies Financial GroupSet Price TargetBuy$28.00High
7/27/2017Buckingham ResearchSet Price TargetSell$15.00Low
7/25/2017Deutsche Bank AktiengesellschaftDowngradeHold ➝ SellLow
7/7/2017Raymond JamesReiterated RatingUnderperformLow
(Data available from 7/6/2017 forward)

News Sentiment Rating

0.37 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 16 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 9 very positive mentions
  • 22 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 6 very positive mentions
  • 12 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 8 very positive mentions
  • 31 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
  • 1 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 9 very positive mentions
  • 8 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 3 very positive mentions
  • 46 positive mentions
  • 2 negative mentions
  • 4 very negative mentions
  • 3 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Current Sentiment

  • 3 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.


  • No negative mentions tracked during this time.
Under Armour logo
Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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Today's Range

Now: $7.92
Low: $7.45
High: $7.93

50 Day Range

MA: $9.70
Low: $7.58
High: $14.43

52 Week Range

Now: $7.92
Low: $7.39
High: $23.00


3,599,900 shs

Average Volume

4,876,670 shs

Market Capitalization

$3.77 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Under Armour?

The following Wall Street sell-side analysts have issued stock ratings on Under Armour in the last twelve months: B. Riley, Cowen Inc, Morgan Stanley, Robert W. Baird, and TheStreet.
View the latest analyst ratings for UA.

What is the current price target for Under Armour?

0 Wall Street analysts have set twelve-month price targets for Under Armour in the last year. Their average twelve-month price target is $26.00, suggesting a possible upside of 231.2%.
View the latest price targets for UA.

What is the current consensus analyst rating for Under Armour?

Under Armour currently has 1 hold rating and 3 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe UA will outperform the market and that investors should add to their positions of Under Armour.
View the latest ratings for UA.

How do I contact Under Armour's investor relations team?

Under Armour's physical mailing address is 1020 HULL STREET, BALTIMORE MD, 21230. The company's listed phone number is (410) 454-6428 and its investor relations email address is [email protected] The official website for Under Armour is www.underarmour.com. Learn More about contacing Under Armour investor relations.