Qualtrics International Inc. provides an experience management platform for organizations to design, manage, and improve customer, employee, product, and brand experiences of businesses. The company offers Qualtrics XM Platform, a system of action that allows organizations to design new breakthrough experiences; and continuously improve broken experiences through identifying issues, addressing the root cause, and then overhauling processes before they manifest as lower trending satisfaction scores. The company's customer experience products include digital customer experience software and voice of the customer software; and employee experience products include employee engagement software, 360-degree feedback and performance review software, and employee pulse survey software, as well as offers design experience software. Its brand experience management products include brand tracking software and advertising testing tools; product experience management products include pricing research software, market segmentation software, and concept testing tool. The company also provides experience management (XM) platform products, including XM Directory, Qualtrics iQ, and xFlow; platform security products; and survey tolls. It serves organizations in retail, healthcare, financial services, travel and hospitality, B2B, government, media, airlines, and automotive industries worldwide. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics International Inc. operates as a subsidiary of SAP America, Inc.