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Sun Life Financial - SLF Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: C$96.44
  • Forecasted Upside: 10.83%
  • Number of Analysts: 10
  • Breakdown:
  • 1 Sell Ratings
  • 5 Hold Ratings
  • 3 Buy Ratings
  • 1 Strong Buy Ratings
C$87.02 As of 03/18/2026 05:00 PM ET
▼ -0.69 (-0.79%)

This chart shows the closing price for SLF by one month, three months, or twelve months.

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Analyst Price Target for SLF

Analyst Price Target is C$96.44
▲ +10.83% Upside Potential
This price target is based on 10 analysts offering 12 month price targets for Sun Life Financial in the last 3 months. The average price target is C$96.44, with a high forecast of C$103.00 and a low forecast of C$83.00. The average price target represents a 10.83% upside from the last price of C$87.02.

This chart shows the closing price for SLF for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 10 investment analysts is to hold stock in Sun Life Financial. This rating has held steady since October 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
9/24/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
12/23/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/23/2025
  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
6/21/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 3 hold ratings
  • 1 sell ratings
Ratings as of
9/19/2025
  • 1 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
12/18/2025
  • 1 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
2/16/2026
  • 1 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
3/18/2026

Latest Recommendations

  • 1 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
2/13/2026DesjardinsBoost TargetBuyC$96.00 ➝ C$101.00
2/13/2026Royal Bank Of CanadaBoost TargetSector PerformC$83.00 ➝ C$95.00
2/13/2026BMO Capital MarketsBoost TargetOutperformC$95.00 ➝ C$100.00
2/13/2026ScotiabankBoost TargetSector PerformC$93.00 ➝ C$96.00
2/13/2026Jefferies Financial GroupBoost TargetC$97.00 ➝ C$103.00
2/12/2026TD SecuritiesLower TargetBuyC$104.00 ➝ C$102.00
2/5/2026ScotiabankBoost TargetSector PerformC$87.00 ➝ C$93.00
1/19/2026Royal Bank Of CanadaSet TargetSector PerformC$84.00
1/14/2026TD SecuritiesBoost TargetC$99.00 ➝ C$104.00
1/9/2026BarclaysLower TargetC$84.00 ➝ C$83.00
1/8/2026Canadian Imperial Bank of CommerceBoost TargetNeutralC$93.00 ➝ C$95.00
12/18/2025DesjardinsSet TargetBuyC$94.00
11/10/2025BMO Capital MarketsLower TargetC$99.00 ➝ C$95.00
11/10/2025Jefferies Financial GroupBoost TargetC$96.00 ➝ C$98.00
11/7/2025Royal Bank Of CanadaDowngradeModerate Buy ➝ Hold
11/7/2025Canadian Imperial Bank of CommerceLower TargetC$94.00 ➝ C$93.00
11/6/2025TD SecuritiesLower TargetBuyC$101.00 ➝ C$99.00
11/6/2025National Bank FinancialLower TargetC$94.00 ➝ C$93.00
10/30/2025Canadian Imperial Bank of CommerceDowngradeOutperform ➝ NeutralC$88.00 ➝ C$94.00
10/29/2025Canadian Imperial Bank of CommerceDowngradeStrong-Buy ➝ Hold
10/20/2025National Bank FinancialBoost TargetSector PerformC$87.00 ➝ C$94.00
10/16/2025UBS GroupUpgradeHold
10/15/2025DesjardinsBoost TargetBuyC$90.00 ➝ C$94.00
10/8/2025BarclaysBoost TargetUnderweightC$82.00 ➝ C$84.00
10/8/2025TD SecuritiesUpgradeHold ➝ BuyC$89.00 ➝ C$101.00
9/4/2025ArgusUpgradeStrong-Buy
8/11/2025ScotiabankLower TargetSector PerformC$88.00 ➝ C$83.00
8/11/2025DesjardinsLower TargetBuyC$95.00 ➝ C$90.00
8/11/2025Royal Bank Of CanadaLower TargetC$88.00 ➝ C$84.00
8/8/2025National Bank FinancialDowngradeOutperform ➝ Sector PerformC$93.00 ➝ C$87.00
8/7/2025National Bank FinancialDowngradeStrong-Buy ➝ Hold
7/31/2025ScotiabankUpgradeHold
7/11/2025National Bank FinancialLower TargetC$94.00 ➝ C$93.00
7/7/2025BarclaysDowngradeHold ➝ Strong Sell
5/12/2025Royal Bank Of CanadaBoost TargetC$82.00 ➝ C$88.00
5/9/2025TD SecuritiesBoost TargetHoldC$83.00 ➝ C$86.00
5/9/2025BarclaysLower TargetC$87.00 ➝ C$86.00
5/1/2025ScotiabankLower TargetOutperformC$94.00 ➝ C$90.00
5/1/2025Canadian Imperial Bank of CommerceLower TargetOutperformC$94.00 ➝ C$89.00
4/21/2025Jefferies Financial GroupLower TargetC$96.00 ➝ C$90.00
4/15/2025Royal Bank Of CanadaSet TargetOutperformC$82.00
4/11/2025BarclaysBoost TargetC$85.00 ➝ C$87.00
3/17/2025Royal Bank Of CanadaSet TargetOutperformC$82.00
2/25/2025Canadian Imperial Bank of CommerceLower TargetOutperformC$95.00 ➝ C$94.00
2/14/2025Canadian Imperial Bank of CommerceLower TargetC$97.00 ➝ C$95.00
2/14/2025ScotiabankLower TargetC$98.00 ➝ C$94.00
2/13/2025CormarkUpgradeHold ➝ Moderate Buy
2/13/2025National Bank FinancialLower TargetOutperformC$95.00 ➝ C$93.00
1/30/2025Canadian Imperial Bank of CommerceBoost TargetC$96.00 ➝ C$97.00
1/15/2025National Bank FinancialUpgradeSector Perform ➝ OutperformC$82.00 ➝ C$95.00
1/14/2025National Bank FinancialUpgradeHold ➝ Strong-Buy
1/6/2025BarclaysBoost TargetC$82.00 ➝ C$87.00
11/14/2024BarclaysBoost TargetC$79.00 ➝ C$82.00
11/14/2024Jefferies Financial GroupBoost TargetC$90.00 ➝ C$94.00
11/14/2024ScotiabankBoost TargetC$85.00 ➝ C$96.00
11/14/2024TD SecuritiesBoost TargetHoldC$81.00 ➝ C$87.00
11/13/2024Canadian Imperial Bank of CommerceBoost TargetC$90.00 ➝ C$96.00
11/6/2024Royal Bank Of CanadaBoost TargetC$78.00 ➝ C$82.00
11/5/2024BarclaysBoost TargetC$76.00 ➝ C$79.00
11/5/2024CormarkBoost TargetC$82.00 ➝ C$85.00
11/5/2024TD SecuritiesBoost TargetC$77.00 ➝ C$81.00
10/30/2024Canadian Imperial Bank of CommerceBoost TargetOutperformC$80.00 ➝ C$90.00
10/30/2024ScotiabankBoost TargetOutperformC$73.00 ➝ C$85.00
10/16/2024Jefferies Financial GroupBoost TargetBuyC$81.00 ➝ C$89.00
9/5/2024BarclaysSet TargetEqual WeightC$76.00
8/14/2024Royal Bank Of CanadaBoost TargetOutperformC$76.00 ➝ C$78.00
8/14/2024Jefferies Financial GroupBoost TargetBuyC$78.00 ➝ C$81.00
8/13/2024National Bank FinancialBoost TargetSector PerformC$72.00 ➝ C$73.00
8/13/2024TD SecuritiesLower TargetHoldC$73.00 ➝ C$72.00
7/18/2024Jefferies Financial GroupLower TargetC$83.00 ➝ C$78.00
7/12/2024TD SecuritiesBoost TargetC$71.00 ➝ C$73.00
7/11/2024EvercoreLower TargetC$76.00 ➝ C$75.00
5/13/2024Royal Bank Of CanadaLower TargetOutperformC$77.00 ➝ C$76.00
5/13/2024BMO Capital MarketsLower TargetOutperformC$80.00 ➝ C$79.00
5/13/2024ScotiabankLower TargetOutperformC$76.00 ➝ C$73.00
5/13/2024EvercoreLower TargetOutperformC$78.00 ➝ C$76.00
5/10/2024National Bank FinancialLower TargetC$73.00 ➝ C$72.00
5/10/2024TD SecuritiesLower TargetC$75.00 ➝ C$71.00
4/30/2024Canadian Imperial Bank of CommerceBoost TargetOutperformC$77.00 ➝ C$80.00
4/26/2024National Bank FinancialBoost TargetSector PerformC$72.00 ➝ C$73.00
4/12/2024TD SecuritiesBoost TargetHoldC$73.00 ➝ C$75.00
3/6/2024Jefferies Financial GroupBoost TargetBuyC$82.00 ➝ C$83.00
2/9/2024DesjardinsBoost TargetBuyC$75.00 ➝ C$77.00
2/9/2024Canadian Imperial Bank of CommerceBoost TargetOutperformC$75.00 ➝ C$77.00
2/9/2024Royal Bank Of CanadaBoost TargetOutperformC$76.00 ➝ C$77.00
2/8/2024TD SecuritiesBoost TargetHoldC$62.00 ➝ C$73.00
2/6/2024ScotiabankBoost TargetC$75.00 ➝ C$76.00
1/31/2024Canadian Imperial Bank of CommerceUpgradeNeutral ➝ OutperformC$73.00 ➝ C$75.00
1/25/2024BMO Capital MarketsBoost TargetOutperformC$70.00 ➝ C$80.00
1/23/2024National Bank FinancialBoost TargetSector PerformC$71.00 ➝ C$72.00
1/23/2024EvercoreBoost TargetOutperformC$76.00 ➝ C$78.00
1/4/2024EvercoreBoost TargetC$76.00 ➝ C$78.00
12/19/2023DesjardinsSet TargetBuyC$73.00
11/14/2023TD SecuritiesBoost TargetHoldC$67.00 ➝ C$68.00
11/14/2023CormarkBoost TargetC$72.00 ➝ C$73.00
8/10/2023Credit Suisse GroupLower TargetC$79.00 ➝ C$77.00
8/10/2023Royal Bank Of CanadaLower TargetOutperformC$79.00 ➝ C$76.00
8/10/2023CormarkLower TargetC$78.00 ➝ C$76.00
8/10/2023BMO Capital MarketsBoost TargetC$78.00 ➝ C$79.00
7/20/2023DesjardinsSet TargetBuyC$75.00
7/18/2023EvercoreBoost TargetC$73.00 ➝ C$76.00
5/16/2023Royal Bank Of CanadaUpgradeSector Perform ➝ OutperformC$76.00 ➝ C$79.00
4/13/2023BarclaysLower TargetC$76.00 ➝ C$75.00
2/27/2023BarclaysBoost TargetC$75.00 ➝ C$76.00
2/10/2023Royal Bank Of CanadaBoost TargetSector PerformC$75.00 ➝ C$76.00
2/10/2023BMO Capital MarketsBoost TargetC$76.00 ➝ C$78.00
2/10/2023Canaccord Genuity GroupBoost TargetC$72.00 ➝ C$75.00
2/10/2023Canadian Imperial Bank of CommerceDowngradeOutperform ➝ NeutralC$71.00 ➝ C$73.00
2/10/2023CormarkBoost TargetC$72.00 ➝ C$73.00
2/10/2023CSFBBoost TargetC$74.00 ➝ C$75.00
2/10/2023ScotiabankBoost TargetC$71.00 ➝ C$75.00
2/9/2023EvercoreBoost TargetC$73.00 ➝ C$76.00
2/9/2023National Bank FinancialBoost TargetSector PerformC$69.00 ➝ C$71.00
2/9/2023TD SecuritiesBoost TargetHoldC$68.00 ➝ C$71.00
2/2/2023CSFBBoost TargetC$70.00 ➝ C$74.00
1/25/2023Canadian Imperial Bank of CommerceBoost TargetC$65.00 ➝ C$71.00
1/25/2023National Bank FinancialBoost TargetSector PerformC$66.00 ➝ C$69.00
1/23/2023CormarkBoost TargetC$64.00 ➝ C$72.00
11/4/2022Royal Bank Of CanadaLower TargetSector PerformC$78.00 ➝ C$75.00
11/4/2022Canadian Imperial Bank of CommerceBoost TargetOutperformC$62.00 ➝ C$65.00
11/4/2022National Bank FinancialBoost TargetSector PerformC$65.00 ➝ C$66.00
11/3/2022TD SecuritiesBoost TargetHoldC$57.00 ➝ C$59.00
10/31/2022EvercoreLower TargetBuyC$67.00
10/28/2022National Bank FinancialLower TargetC$67.00 ➝ C$65.00
10/26/2022Canadian Imperial Bank of CommerceLower TargetC$65.00 ➝ C$62.00
10/12/2022BarclaysLower TargetC$67.00 ➝ C$63.00
8/5/2022BarclaysBoost TargetC$66.00 ➝ C$67.00
8/5/2022BMO Capital MarketsBoost TargetC$70.00 ➝ C$72.00
8/5/2022CormarkBoost TargetC$61.00 ➝ C$62.00
8/4/2022TD SecuritiesBoost TargetHoldC$64.00 ➝ C$65.00
7/22/2022Credit Suisse GroupLower TargetOutperformC$65.00
7/22/2022Canadian Imperial Bank of CommerceLower TargetC$67.00 ➝ C$65.00
7/19/2022National Bank FinancialLower TargetSector PerformC$68.00 ➝ C$67.00
6/9/2022BarclaysInitiated CoverageOutperformC$71.00
6/1/2022TD SecuritiesLower TargetHoldC$72.00 ➝ C$68.00
6/1/2022National Bank FinancialLower TargetSector PerformC$72.00 ➝ C$68.00
6/1/2022BMO Capital MarketsLower TargetC$75.00 ➝ C$72.00
5/13/2022BMO Capital MarketsLower TargetC$80.00 ➝ C$75.00
5/13/2022Canaccord Genuity GroupLower TargetC$75.50 ➝ C$67.00
5/13/2022Canadian Imperial Bank of CommerceLower TargetOutperformC$71.00 ➝ C$68.00
5/12/2022National Bank FinancialLower TargetSector PerformC$76.00 ➝ C$72.00
5/12/2022TD SecuritiesLower TargetHoldC$76.00 ➝ C$72.00
5/2/2022ScotiabankLower TargetC$76.00 ➝ C$71.00
4/22/2022Canadian Imperial Bank of CommerceLower TargetC$81.00 ➝ C$78.00
4/20/2022National Bank FinancialLower TargetC$77.00 ➝ C$76.00
4/20/2022Veritas Investment ResearchReiterated RatingReduce
2/11/2022BMO Capital MarketsLower TargetC$81.00 ➝ C$80.00
2/11/2022ScotiabankLower TargetC$78.00 ➝ C$76.00
2/10/2022National Bank FinancialLower TargetSector PerformC$77.00
2/10/2022TD SecuritiesDowngradeBuy ➝ HoldC$81.00 ➝ C$78.00
2/10/2022National Bank FinancialDowngradeOutperform ➝ HoldC$79.00 ➝ C$77.00
2/9/2022National Bank FinancialDowngradeOutperform ➝ Sector Perform
1/12/2022EvercoreReiterated RatingHoldC$27.00
11/9/2021CSFBBoost TargetC$74.00 ➝ C$78.00
11/5/2021Royal Bank Of CanadaBoost TargetSector PerformC$71.00 ➝ C$74.00
11/5/2021BMO Capital MarketsBoost TargetC$76.00 ➝ C$79.00
11/5/2021Canadian Imperial Bank of CommerceBoost TargetOutperformC$74.00 ➝ C$81.00
11/5/2021ScotiabankBoost TargetC$77.00 ➝ C$78.00
11/5/2021Veritas Investment ResearchDowngradeBuy ➝ Reduce
11/4/2021National Bank FinancialBoost TargetOutperformC$78.00 ➝ C$79.00
10/27/2021CormarkBoost TargetBuyC$69.00 ➝ C$73.00
10/20/2021TD SecuritiesBoost TargetC$73.00 ➝ C$77.00
10/13/2021Canadian Imperial Bank of CommerceReiterated RatingBuyC$74.00
10/7/2021BMO Capital MarketsReiterated RatingOutperform
10/5/2021CSFBBoost TargetC$72.00 ➝ C$74.00
10/5/2021National Bank FinancialBoost TargetOutperformC$71.00 ➝ C$73.00
10/5/2021Credit Suisse GroupBoost TargetNAC$74.00
10/5/2021BMO Capital MarketsBoost TargetNAC$75.00 ➝ C$76.00
10/5/2021Canadian Imperial Bank of CommerceUpgradeNeutral ➝ OutperformC$72.00 ➝ C$74.00
10/4/2021Credit Suisse GroupReiterated RatingOutperformC$72.00
10/4/2021CSFBSet TargetOutperformC$72.00
8/10/2021Credit Suisse GroupBoost TargetC$71.00 ➝ C$72.00
8/10/2021CSFBBoost TargetC$71.00 ➝ C$72.00
8/6/2021Canadian Imperial Bank of CommerceBoost TargetC$70.00 ➝ C$72.00
8/6/2021Royal Bank Of CanadaBoost TargetSector PerformC$69.00 ➝ C$71.00
8/5/2021TD SecuritiesBoost TargetBuyC$73.00 ➝ C$75.00
7/26/2021ScotiabankBoost TargetC$74.00 ➝ C$77.00
5/7/2021Canadian Imperial Bank of CommerceBoost TargetNeutralC$69.00 ➝ C$70.00
5/7/2021ScotiabankLower TargetC$76.00 ➝ C$74.00
5/6/2021TD SecuritiesBoost TargetBuyC$75.00 ➝ C$76.00
5/6/2021Royal Bank Of CanadaReiterated RatingSector PerformC$69.00
4/30/2021Credit Suisse GroupBoost TargetNAC$71.00
4/30/2021CSFBBoost TargetC$67.00 ➝ C$71.00
4/29/2021ScotiabankBoost TargetC$70.00 ➝ C$76.00
4/20/2021Royal Bank Of CanadaReiterated RatingSector PerformC$69.00
4/20/2021Canadian Imperial Bank of CommerceReiterated RatingNeutralC$69.00
4/16/2021BMO Capital MarketsBoost TargetOutperformC$70.00 ➝ C$75.00
(Data available from 3/18/2021 forward)

News Sentiment Rating

0.35 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 1 very positive mentions
  • 2 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
8/20/2025
  • 1 very positive mentions
  • 1 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
9/19/2025
  • 1 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/19/2025
  • 2 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
11/18/2025
  • 0 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/18/2025
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
1/17/2026
  • 5 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/16/2026
  • 1 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
3/18/2026

Current Sentiment

  • 1 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Sun Life Financial logo
Sun Life Financial is one of Canada's Big Three life insurance companies along with Great-West Lifeco and Manulife. Sun Life provides insurance, retirement, and wealth-management services to individual and corporate customers in Canada, the United States, and Asia. It also owns MFS Investment Management, a Boston-based asset-management firm. Sun Life generates about a third of its profit from asset-management operations.
Read More

Today's Range

Now: C$87.02
Low: C$86.96
High: C$87.86

50 Day Range

MA: C$88.10
Low: C$85.24
High: C$93.94

52 Week Range

Now: C$87.02
Low: C$74.56
High: C$94.76

Volume

972,963 shs

Average Volume

2,289,707 shs

Market Capitalization

C$48.20 billion

P/E Ratio

14.15

Dividend Yield

4.10%

Beta

0.756029

Frequently Asked Questions

What sell-side analysts currently cover shares of Sun Life Financial?

The following Wall Street research analysts have issued stock ratings on Sun Life Financial in the last twelve months: Argus, Barclays PLC, BMO Capital Markets, Canadian Imperial Bank of Commerce, Desjardins, Jefferies Financial Group Inc., National Bank Financial, Royal Bank Of Canada, Scotiabank, TD Securities, and UBS Group AG.
View the latest analyst ratings for SLF.

What is the current price target for Sun Life Financial?

0 Wall Street analysts have set twelve-month price targets for Sun Life Financial in the last year. Their average twelve-month price target is C$96.44, suggesting a possible upside of 10.8%. Jefferies Financial Group Inc. has the highest price target set, predicting SLF will reach C$103.00 in the next twelve months. Barclays PLC has the lowest price target set, forecasting a price of C$83.00 for Sun Life Financial in the next year.
View the latest price targets for SLF.

What is the current consensus analyst rating for Sun Life Financial?

Sun Life Financial currently has 1 sell rating, 5 hold ratings, 3 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SLF, but not buy more shares or sell existing shares.
View the latest ratings for SLF.

What other companies compete with Sun Life Financial?

Other companies that are similar to Sun Life Financial include Manulife Financial, Loblaw Companies, Great-West Lifeco, Perseus Mining and Champion Iron. Learn More about companies similar to Sun Life Financial.

How do I contact Sun Life Financial's investor relations team?

Sun Life Financial's physical mailing address is Sun Life Assurance Co Of Canada One York Street, TORONTO, ON M5J 0B6, Canada. The financial services provider's listed phone number is +1-416-9794800. The official website for Sun Life Financial is www.sunlife.com. Learn More about contacing Sun Life Financial investor relations.