Appreciate Group plc provides prepaid gift cards, multi-retailer vouchers, and digital rewards services to corporate and consumer markets in the United Kingdom and Ireland. The company is involved in Christmas savings business, which offers vouchers, prepaid cards, and gifts in time for Christmas; and Love2shop Business Services that provides reward solutions, including multi-retailer vouchers and prepaid cards, single store vouchers and cards, gift experiences, holidays, and travel solutions. It also operates highstreetvouchers.com, an online gift voucher retailer that offers a range of gift vouchers and gift cards. In addition, the company provides a range of online scheme management solutions that enable clients to run, manage, and communicate their schemes; and Evolve, a digital rewards platform that empowers commercial organizations to reward individuals. Further, it offers mail order and cash savings operations, brand engagement, property management, cash lending and debt collection, insurance broking, and card administration support services, as well as acts as an electronic money issuer. The company provides its products under the Love2shop, flexecash, Park Christmas Savings Club, Evovle, and Love2shop Business Services brand names. It markets its products and services through digital channels, direct sales force, and a network of agents, as well as through Internet. The company was formerly known as Park Group plc and changed its name to Appreciate Group plc in November 2019. Appreciate Group plc was founded in 1967 and is based in Birkenhead, the United Kingdom.