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WPP - WPP Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: GBX 431.25
  • Forecasted Upside: 6.36%
  • Number of Analysts: 4
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
GBX 405.46 As of 10/30/2026 01:45 PM ET
▲ +0.559 (0.14%)

This chart shows the closing price for WPP by one month, three months, or twelve months.

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Analyst Price Target for WPP

Analyst Price Target is GBX 431.25
▲ +6.36% Upside Potential
This price target is based on 4 analysts offering 12 month price targets for WPP in the last 3 months. The average price target is GBX 431.25, with a high forecast of GBX 480 and a low forecast of GBX 390. The average price target represents a 6.36% upside from the last price of GBX 405.46.

This chart shows the closing price for WPP for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 4 polled investment analysts is to moderate buy stock in WPP. This rating has held steady since August 2026, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
5/8/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
8/6/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
2/2/2026
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
5/3/2026
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
8/1/2026
  • 0 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
9/30/2026
  • 0 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
10/30/2026

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
10/30/2026Berenberg BankBoost TargetBuyGBX 470 ➝ GBX 480
9/28/2026Berenberg BankReiterated RatingBuyGBX 470
9/15/2026Berenberg BankBoost TargetBuyGBX 405 ➝ GBX 470
8/10/2026CitigroupBoost TargetNeutralGBX 285 ➝ GBX 430
8/7/2026Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 425
8/7/2026Berenberg BankReiterated RatingBuyGBX 405
8/7/2026JPMorgan Chase & Co.Boost TargetNeutralGBX 350 ➝ GBX 390
6/9/2026Berenberg BankReiterated RatingBuyGBX 405 ➝ GBX 405
4/30/2026CitigroupBoost TargetNeutralGBX 275 ➝ GBX 285
4/9/2026CitigroupLower TargetNeutralGBX 310 ➝ GBX 275
1/12/2026CitigroupReiterated RatingNeutralGBX 365
10/31/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 420 ➝ GBX 360
7/10/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 590 ➝ GBX 480
1/7/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 1,040 ➝ GBX 960
12/11/2024JPMorgan Chase & Co.Boost TargetNeutralGBX 860 ➝ GBX 1,040
10/23/2024Shore Capital GroupReiterated RatingBuy
9/5/2024CitigroupReiterated RatingBuy
8/9/2024Deutsche Bank AktiengesellschaftLower TargetBuyGBX 990 ➝ GBX 950
8/7/2024Shore Capital GroupReiterated RatingBuy
6/28/2024CitigroupReiterated RatingBuy
6/28/2024Deutsche Bank AktiengesellschaftLower TargetBuyGBX 998 ➝ GBX 990
6/27/2024Shore Capital GroupReiterated RatingBuy
4/18/2024Shore Capital GroupReiterated RatingBuy
2/26/2024Shore Capital GroupReiterated RatingBuy
2/15/2024Shore Capital GroupReiterated RatingBuy
2/1/2024Shore Capital GroupReiterated RatingBuy
1/31/2024JPMorgan Chase & Co.Boost TargetNeutralGBX 850 ➝ GBX 890
1/31/2024BarclaysReiterated RatingOverweightGBX 1,000
12/4/2023Numis SecuritiesReiterated RatingAdd
10/19/2023Shore Capital GroupReiterated RatingBuy
10/10/2023Macquarie InfrastructureLower TargetGBX 850 ➝ GBX 800
10/3/2023CitigroupReiterated RatingBuy
8/7/2023BarclaysLower TargetGBX 1,250 ➝ GBX 1,150
8/7/2023JPMorgan Chase & Co.Lower TargetGBX 1,260 ➝ GBX 1,200
7/2/2023Bank of AmericaLower TargetGBX 890 ➝ GBX 870
6/30/2023Credit Suisse GroupLower TargetGBX 1,260 ➝ GBX 1,245
5/3/2023Deutsche Bank AktiengesellschaftBoost TargetGBX 1,170 ➝ GBX 1,230
4/28/2023JPMorgan Chase & Co.Boost TargetGBX 1,240 ➝ GBX 1,260
4/27/2023Shore Capital GroupReiterated RatingBuy
4/13/2023JPMorgan Chase & Co.Lower TargetOverweightGBX 1,300 ➝ GBX 1,240
2/28/2023Shore Capital GroupReiterated RatingBuy
2/24/2023BarclaysBoost TargetOverweightGBX 1,200 ➝ GBX 1,250
2/24/2023JPMorgan Chase & Co.Boost TargetGBX 1,260 ➝ GBX 1,300
2/15/2023Shore Capital GroupReiterated RatingBuy
1/31/2023BarclaysUpgradeEqual Weight ➝ OverweightGBX 1,200
1/19/2023The Goldman Sachs GroupUpgradeBuyGBX 920 ➝ GBX 1,158
11/4/2022Berenberg BankLower TargetHoldGBX 915 ➝ GBX 864
10/27/2022BarclaysLower TargetEqual WeightGBX 900 ➝ GBX 850
10/26/2022Shore Capital GroupReiterated RatingBuy
10/17/2022Deutsche Bank AktiengesellschaftLower TargetBuyGBX 1,370 ➝ GBX 1,100
10/7/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,290 ➝ GBX 1,210
9/27/2022Shore Capital GroupBoost TargetOverweightGBX 1,250 ➝ GBX 1,290
9/2/2022Shore Capital GroupReiterated RatingBuy
8/16/2022Berenberg BankReiterated RatingHoldGBX 915
8/8/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,260 ➝ GBX 1,250
8/8/2022BarclaysLower TargetEqual WeightGBX 1,150 ➝ GBX 950
8/5/2022Shore Capital GroupReiterated RatingBuy
7/27/2022Shore Capital GroupReiterated RatingBuy
7/19/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,330 ➝ GBX 1,260
7/8/2022Berenberg BankLower TargetHoldGBX 1,230 ➝ GBX 915
6/29/2022Shore Capital GroupReiterated RatingBuy
4/27/2022Berenberg BankBoost TargetHoldGBX 1,185 ➝ GBX 1,230
4/27/2022Shore Capital GroupReiterated RatingHouse Stock
4/26/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
4/21/2022JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,280
4/14/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
3/23/2022Berenberg BankReiterated RatingHoldGBX 1,185
3/14/2022Morgan StanleyLower TargetEqual WeightGBX 1,090 ➝ GBX 1,030
3/14/2022BarclaysDowngradeEqual WeightGBX 1,475 ➝ GBX 1,250
2/25/2022Berenberg BankBoost TargetHoldGBX 1,045 ➝ GBX 1,185
2/25/2022BarclaysReiterated RatingOverweightGBX 1,475
2/25/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,340 ➝ GBX 1,320
2/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,400
2/24/2022Shore Capital GroupReiterated RatingBuy
2/15/2022Shore Capital GroupReiterated RatingBuy
2/8/2022Deutsche Bank AktiengesellschaftReiterated RatingBuy
1/31/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,360 ➝ GBX 1,340
1/28/2022Morgan StanleyReiterated RatingEqual Weight
1/28/2022BarclaysBoost TargetOverweightGBX 1,225 ➝ GBX 1,475
1/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,000
1/20/2022The Goldman Sachs GroupSet TargetGBX 1,450
1/14/2022UBS GroupSet TargetGBX 1,550
1/6/2022Shore Capital GroupReiterated RatingBuy
12/10/2021JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,360
11/10/2021UBS GroupSet TargetGBX 1,190
11/9/2021JPMorgan Chase & Co.Set TargetGBX 1,360
11/9/2021Shore Capital GroupUpgradeBuy
(Data available from 10/31/2021 forward)

News Sentiment Rating

0.33 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 2 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 2 very negative mentions
Mentions as of
4/4/2026
  • 1 very positive mentions
  • 4 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
5/4/2026
  • 1 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/3/2026
  • 1 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
7/3/2026
  • 1 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/2/2026
  • 1 very positive mentions
  • 12 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
9/1/2026
  • 0 very positive mentions
  • 9 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
10/1/2026
  • 4 very positive mentions
  • 18 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
10/31/2026

Current Sentiment

  • 4 very positive mentions
  • 18 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

WPP logo
WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.
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Today's Range

Now: GBX 405.46
Low: 403.67
High: 420.17

50 Day Range

MA: GBX 385.50
Low: 361.30
High: 412.70

52 Week Range

Now: GBX 405.46
Low: 218.50
High: 420.17

Volume

20,410,916 shs

Average Volume

33,676,148 shs

Market Capitalization

£4.37 billion

P/E Ratio

N/A

Dividend Yield

3.81%

Beta

0.738

Frequently Asked Questions

What sell-side analysts currently cover shares of WPP?

The following Wall Street research analysts have issued reports on WPP in the last twelve months: Berenberg Bank, Citigroup Inc., Deutsche Bank Aktiengesellschaft, and JPMorgan Chase & Co..
View the latest analyst ratings for WPP.

What is the current price target for WPP?

0 Wall Street analysts have set twelve-month price targets for WPP in the last year. Their average twelve-month price target is GBX 431.25, suggesting a possible upside of 6.4%. Berenberg Bank has the highest price target set, predicting WPP will reach GBX 480 in the next twelve months. JPMorgan Chase & Co. has the lowest price target set, forecasting a price of GBX 390 for WPP in the next year.
View the latest price targets for WPP.

What is the current consensus analyst rating for WPP?

WPP currently has 2 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for WPP.

What other companies compete with WPP?

Other companies that are similar to WPP include Nexxen International, Tangent Communications, Informa, ITV and 4imprint Group. Learn More about companies similar to WPP.

How do I contact WPP's investor relations team?

WPP's physical mailing address is Sea Containers, 18 Upper Ground, London SE1 9GL, United Kingdom. The company's listed phone number is 44 20 7408 2204. The official website for WPP is www.wpp.com. Learn More about contacing WPP investor relations.