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WPP - WPP Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: GBX 362.50
  • Forecasted Upside: 17.24%
  • Number of Analysts: 2
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
GBX 309.20 As of 01/20/2026 11:33 AM ET
▼ -1.4 (-0.45%)

This chart shows the closing price for WPP by one month, three months, or twelve months.

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Analyst Price Target for WPP

Analyst Price Target is GBX 362.50
▲ +17.24% Upside Potential
This price target is based on 2 analysts offering 12 month price targets for WPP in the last 3 months. The average price target is GBX 362.50, with a high forecast of GBX 365 and a low forecast of GBX 360. The average price target represents a 17.24% upside from the last price of GBX 309.20.

This chart shows the closing price for WPP for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 2 investment analysts is to hold stock in WPP. This rating has held steady since October 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
7/29/2024
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
10/27/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
1/25/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
4/25/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
7/24/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
10/22/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/21/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
1/20/2026

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
1/12/2026CitigroupReiterated RatingNeutralGBX 365
10/31/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 420 ➝ GBX 360
7/10/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 590 ➝ GBX 480
1/7/2025JPMorgan Chase & Co.Lower TargetNeutralGBX 1,040 ➝ GBX 960
12/11/2024JPMorgan Chase & Co.Boost TargetNeutralGBX 860 ➝ GBX 1,040
10/23/2024Shore CapitalReiterated RatingBuy
9/5/2024CitigroupReiterated RatingBuy
8/9/2024Deutsche Bank AktiengesellschaftLower TargetBuyGBX 990 ➝ GBX 950
8/7/2024Shore CapitalReiterated RatingBuy
6/28/2024CitigroupReiterated RatingBuy
6/28/2024Deutsche Bank AktiengesellschaftLower TargetBuyGBX 998 ➝ GBX 990
6/27/2024Shore CapitalReiterated RatingBuy
4/18/2024Shore CapitalReiterated RatingBuy
2/26/2024Shore CapitalReiterated RatingBuy
2/15/2024Shore CapitalReiterated RatingBuy
2/1/2024Shore CapitalReiterated RatingBuy
1/31/2024JPMorgan Chase & Co.Boost TargetNeutralGBX 850 ➝ GBX 890
1/31/2024BarclaysReiterated RatingOverweightGBX 1,000
12/4/2023Numis SecuritiesReiterated RatingAdd
10/19/2023Shore CapitalReiterated RatingBuy
10/10/2023MacquarieLower TargetGBX 850 ➝ GBX 800
10/3/2023CitigroupReiterated RatingBuy
8/7/2023BarclaysLower TargetGBX 1,250 ➝ GBX 1,150
8/7/2023JPMorgan Chase & Co.Lower TargetGBX 1,260 ➝ GBX 1,200
7/2/2023Bank of AmericaLower TargetGBX 890 ➝ GBX 870
6/30/2023Credit Suisse GroupLower TargetGBX 1,260 ➝ GBX 1,245
5/3/2023Deutsche Bank AktiengesellschaftBoost TargetGBX 1,170 ➝ GBX 1,230
4/28/2023JPMorgan Chase & Co.Boost TargetGBX 1,240 ➝ GBX 1,260
4/27/2023Shore CapitalReiterated RatingBuy
4/13/2023JPMorgan Chase & Co.Lower TargetOverweightGBX 1,300 ➝ GBX 1,240
2/28/2023Shore CapitalReiterated RatingBuy
2/24/2023BarclaysBoost TargetOverweightGBX 1,200 ➝ GBX 1,250
2/24/2023JPMorgan Chase & Co.Boost TargetGBX 1,260 ➝ GBX 1,300
2/15/2023Shore CapitalReiterated RatingBuy
1/31/2023BarclaysUpgradeEqual Weight ➝ OverweightGBX 1,200
1/19/2023The Goldman Sachs GroupUpgradeBuyGBX 920 ➝ GBX 1,158
11/4/2022Berenberg BankLower TargetHoldGBX 915 ➝ GBX 864
10/27/2022BarclaysLower TargetEqual WeightGBX 900 ➝ GBX 850
10/26/2022Shore CapitalReiterated RatingBuy
10/17/2022Deutsche Bank AktiengesellschaftLower TargetBuyGBX 1,370 ➝ GBX 1,100
10/7/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,290 ➝ GBX 1,210
9/27/2022Shore CapitalBoost TargetOverweightGBX 1,250 ➝ GBX 1,290
9/2/2022Shore CapitalReiterated RatingBuy
8/16/2022Berenberg BankReiterated RatingHoldGBX 915
8/8/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,260 ➝ GBX 1,250
8/8/2022BarclaysLower TargetEqual WeightGBX 1,150 ➝ GBX 950
8/5/2022Shore CapitalReiterated RatingBuy
7/27/2022Shore CapitalReiterated RatingBuy
7/19/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,330 ➝ GBX 1,260
7/8/2022Berenberg BankLower TargetHoldGBX 1,230 ➝ GBX 915
6/29/2022Shore CapitalReiterated RatingBuy
4/27/2022Berenberg BankBoost TargetHoldGBX 1,185 ➝ GBX 1,230
4/27/2022Shore CapitalReiterated RatingHouse Stock
4/26/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
4/21/2022JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,280
4/14/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
3/23/2022Berenberg BankReiterated RatingHoldGBX 1,185
3/14/2022Morgan StanleyLower TargetEqual WeightGBX 1,090 ➝ GBX 1,030
3/14/2022BarclaysDowngradeEqual WeightGBX 1,475 ➝ GBX 1,250
2/25/2022Berenberg BankBoost TargetHoldGBX 1,045 ➝ GBX 1,185
2/25/2022BarclaysReiterated RatingOverweightGBX 1,475
2/25/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,340 ➝ GBX 1,320
2/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,400
2/24/2022Shore CapitalReiterated RatingBuy
2/15/2022Shore CapitalReiterated RatingBuy
2/8/2022Deutsche Bank AktiengesellschaftReiterated RatingBuy
1/31/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,360 ➝ GBX 1,340
1/28/2022Morgan StanleyReiterated RatingEqual Weight
1/28/2022BarclaysBoost TargetOverweightGBX 1,225 ➝ GBX 1,475
1/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,000
1/20/2022The Goldman Sachs GroupSet TargetGBX 1,450
1/14/2022UBS GroupSet TargetGBX 1,550
1/6/2022Shore CapitalReiterated RatingBuy
12/10/2021JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,360
11/10/2021UBS GroupSet TargetGBX 1,190
11/9/2021JPMorgan Chase & Co.Set TargetGBX 1,360
11/9/2021Shore CapitalUpgradeBuy
10/29/2021Credit Suisse GroupSet TargetGBX 1,155
10/29/2021UBS GroupSet TargetGBX 1,190
10/29/2021BarclaysSet TargetGBX 1,225
10/29/2021Kepler Capital MarketsSet TargetGBX 1,270
10/29/2021Berenberg BankBoost TargetHoldGBX 980 ➝ GBX 1,030
10/28/2021JPMorgan Chase & Co.Set TargetGBX 1,330
10/28/2021Shore CapitalUpgradeBuy
10/22/2021Shore CapitalReiterated RatingHold
10/19/2021Deutsche Bank AktiengesellschaftReiterated RatingBuy
10/15/2021JPMorgan Chase & Co.Boost TargetOverweightGBX 1,240 ➝ GBX 1,310
10/8/2021BarclaysReiterated RatingOverweightGBX 1,200
8/31/2021Berenberg BankReiterated RatingHoldGBX 980
8/6/2021JPMorgan Chase & Co.Boost TargetOverweightGBX 120 ➝ GBX 1,240
8/6/2021BarclaysBoost TargetOverweightGBX 1,150 ➝ GBX 1,200
8/6/2021Credit Suisse GroupSet TargetGBX 1,100
8/5/2021Shore CapitalReiterated RatingHold
7/16/2021UBS GroupSet TargetGBX 1,110
7/15/2021Berenberg BankReiterated RatingHoldGBX 980
6/29/2021JPMorgan Chase & Co.Boost TargetNeutralGBX 1,160 ➝ GBX 1,200
6/25/2021Credit Suisse GroupUpgradeNeutralGBX 835 ➝ GBX 1,060
6/14/2021Numis SecuritiesReiterated RatingAddGBX 1,108
5/30/2021Berenberg BankBoost TargetHoldGBX 925 ➝ GBX 980
5/4/2021Berenberg BankReiterated RatingNeutralGBX 980
4/30/2021UBS GroupReiterated RatingBuyGBX 1,090
4/28/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,110
4/28/2021JPMorgan Chase & Co.Reiterated RatingBuyGBX 1,160
4/28/2021Shore CapitalReiterated RatingHold
3/16/2021Kepler Capital MarketsReiterated RatingBuyGBX 1,000
3/12/2021Berenberg BankBoost TargetHoldGBX 885 ➝ GBX 925
3/12/2021UBS GroupReiterated RatingBuyGBX 1,030
3/12/2021Credit Suisse GroupSet TargetSellGBX 835
3/12/2021Credit Suisse GroupReiterated RatingSellGBX 835
3/11/2021JPMorgan Chase & Co.Reiterated RatingBuyGBX 1,150
3/11/2021Shore CapitalReiterated RatingBuy
3/11/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,025
3/1/2021Deutsche Bank AktiengesellschaftBoost TargetBuyGBX 800 ➝ GBX 1,000
2/26/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,000
1/22/2021UBS GroupSet TargetBuyGBX 940
1/20/2021The Goldman Sachs GroupSet TargetBuyGBX 920
(Data available from 1/20/2021 forward)

News Sentiment Rating

0.41 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/24/2025
  • 2 very positive mentions
  • 31 positive mentions
  • 7 negative mentions
  • 2 very negative mentions
Mentions as of
7/24/2025
  • 3 very positive mentions
  • 10 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
Mentions as of
8/23/2025
  • 0 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/22/2025
  • 2 very positive mentions
  • 16 positive mentions
  • 4 negative mentions
  • 3 very negative mentions
Mentions as of
10/22/2025
  • 9 very positive mentions
  • 47 positive mentions
  • 4 negative mentions
  • 3 very negative mentions
Mentions as of
11/21/2025
  • 2 very positive mentions
  • 14 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
12/21/2025
  • 2 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
1/20/2026

Current Sentiment

  • 2 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

WPP logo
WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.
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Today's Range

Now: GBX 309.20
Low: 305.20
High: 312.10

50 Day Range

MA: GBX 318.60
Low: 285.94
High: 348.28

52 Week Range

Now: GBX 309.20
Low: 266.10
High: 798.20

Volume

6,584,314 shs

Average Volume

18,909,355 shs

Market Capitalization

£3.34 billion

P/E Ratio

8.94

Dividend Yield

10.11%

Beta

1.13

Frequently Asked Questions

What sell-side analysts currently cover shares of WPP?

The following Wall Street research analysts have issued reports on WPP in the last twelve months: Citigroup Inc., and JPMorgan Chase & Co..
View the latest analyst ratings for WPP.

What is the current price target for WPP?

0 Wall Street analysts have set twelve-month price targets for WPP in the last year. Their average twelve-month price target is GBX 362.50, suggesting a possible upside of 17.0%. Citigroup Inc. has the highest price target set, predicting WPP will reach GBX 365 in the next twelve months. JPMorgan Chase & Co. has the lowest price target set, forecasting a price of GBX 360 for WPP in the next year.
View the latest price targets for WPP.

What is the current consensus analyst rating for WPP?

WPP currently has 2 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in WPP, but not buy more shares or sell existing shares.
View the latest ratings for WPP.

What other companies compete with WPP?

Other companies that are similar to WPP include Rentokil Initial, Resolute Mining, Herald, 4imprint Group and Chesnara. Learn More about companies similar to WPP.

How do I contact WPP's investor relations team?

WPP's physical mailing address is Sea Containers, 18 Upper Ground, London SE1 9GL, United Kingdom. The company's listed phone number is 44 20 7408 2204. The official website for WPP is www.wpp.com. Learn More about contacing WPP investor relations.