• Consensus Rating: Moderate Buy
  • Consensus Price Target: GBX 1,005.83
  • Forecasted Upside: 25.13%
  • Number of Analysts: 5
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 4 Buy Ratings
  • 0 Strong Buy Ratings
GBX 803.80
▲ +7.2 (0.90%)

This chart shows the closing price for WPP by one month, three months, or twelve months.

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Analyst Price Target for WPP

Analyst Price Target is GBX 1,005.83
▲ +25.13% Upside Potential
This price target is based on 5 analysts offering 12 month price targets for WPP in the last 3 months. The average price target is GBX 1,005.83, with a high forecast of GBX 1,245 and a low forecast of GBX 800. The average price target represents a 25.13% upside from the last price of GBX 803.80.

This chart shows the closing price for WPP for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 5 investment analysts is to moderate buy stock in WPP. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
11/1/2022
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
1/30/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
4/30/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
7/29/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
10/27/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
1/25/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
3/25/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
4/24/2024

Latest Recommendations

  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
4/18/2024Shore CapitalReiterated RatingBuy
2/26/2024Shore CapitalReiterated RatingBuy
2/15/2024Shore CapitalReiterated RatingBuy
2/1/2024Shore CapitalReiterated RatingBuy
1/31/2024JPMorgan Chase & Co.Boost TargetNeutralGBX 850 ➝ GBX 890
1/31/2024BarclaysReiterated RatingOverweightGBX 1,000
12/4/2023Numis SecuritiesReiterated RatingAdd
10/19/2023Shore CapitalReiterated RatingBuy
10/10/2023MacquarieLower TargetGBX 850 ➝ GBX 800
10/3/2023CitigroupReiterated RatingBuy
8/7/2023BarclaysLower TargetGBX 1,250 ➝ GBX 1,150
8/7/2023JPMorgan Chase & Co.Lower TargetGBX 1,260 ➝ GBX 1,200
7/2/2023Bank of AmericaLower TargetGBX 890 ➝ GBX 870
6/30/2023Credit Suisse GroupLower TargetGBX 1,260 ➝ GBX 1,245
5/3/2023Deutsche Bank AktiengesellschaftBoost TargetGBX 1,170 ➝ GBX 1,230
4/28/2023JPMorgan Chase & Co.Boost TargetGBX 1,240 ➝ GBX 1,260
4/27/2023Shore CapitalReiterated RatingBuy
4/13/2023JPMorgan Chase & Co.Lower TargetOverweightGBX 1,300 ➝ GBX 1,240
2/28/2023Shore CapitalReiterated RatingBuy
2/24/2023BarclaysBoost TargetOverweightGBX 1,200 ➝ GBX 1,250
2/24/2023JPMorgan Chase & Co.Boost TargetGBX 1,260 ➝ GBX 1,300
2/15/2023Shore CapitalReiterated RatingBuy
1/31/2023BarclaysUpgradeEqual Weight ➝ OverweightGBX 1,200
1/19/2023The Goldman Sachs GroupUpgradeBuyGBX 920 ➝ GBX 1,158
11/4/2022Berenberg BankLower TargetHoldGBX 915 ➝ GBX 864
10/27/2022BarclaysLower TargetEqual WeightGBX 900 ➝ GBX 850
10/26/2022Shore CapitalReiterated RatingBuy
10/17/2022Deutsche Bank AktiengesellschaftLower TargetBuyGBX 1,370 ➝ GBX 1,100
10/7/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,290 ➝ GBX 1,210
9/27/2022Shore CapitalBoost TargetOverweightGBX 1,250 ➝ GBX 1,290
9/2/2022Shore CapitalReiterated RatingBuy
8/16/2022Berenberg BankReiterated RatingHoldGBX 915
8/8/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,260 ➝ GBX 1,250
8/8/2022BarclaysLower TargetEqual WeightGBX 1,150 ➝ GBX 950
8/5/2022Shore CapitalReiterated RatingBuy
7/27/2022Shore CapitalReiterated RatingBuy
7/19/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,330 ➝ GBX 1,260
7/8/2022Berenberg BankLower TargetHoldGBX 1,230 ➝ GBX 915
6/29/2022Shore CapitalReiterated RatingBuy
4/27/2022Berenberg BankBoost TargetHoldGBX 1,185 ➝ GBX 1,230
4/27/2022Shore CapitalReiterated RatingHouse Stock
4/26/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
4/21/2022JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,280
4/14/2022Morgan StanleyReiterated RatingEqual WeightGBX 950
3/23/2022Berenberg BankReiterated RatingHoldGBX 1,185
3/14/2022Morgan StanleyLower TargetEqual WeightGBX 1,090 ➝ GBX 1,030
3/14/2022BarclaysDowngradeEqual WeightGBX 1,475 ➝ GBX 1,250
2/25/2022Berenberg BankBoost TargetHoldGBX 1,045 ➝ GBX 1,185
2/25/2022BarclaysReiterated RatingOverweightGBX 1,475
2/25/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,340 ➝ GBX 1,320
2/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,400
2/24/2022Shore CapitalReiterated RatingBuy
2/15/2022Shore CapitalReiterated RatingBuy
2/8/2022Deutsche Bank AktiengesellschaftReiterated RatingBuy
1/31/2022JPMorgan Chase & Co.Lower TargetOverweightGBX 1,360 ➝ GBX 1,340
1/28/2022Morgan StanleyReiterated RatingEqual Weight
1/28/2022BarclaysBoost TargetOverweightGBX 1,225 ➝ GBX 1,475
1/25/2022Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,000
1/20/2022The Goldman Sachs GroupSet TargetGBX 1,450
1/14/2022UBS GroupSet TargetGBX 1,550
1/6/2022Shore CapitalReiterated RatingBuy
12/10/2021JPMorgan Chase & Co.Reiterated RatingOverweightGBX 1,360
11/10/2021UBS GroupSet TargetGBX 1,190
11/9/2021JPMorgan Chase & Co.Set TargetGBX 1,360
11/9/2021Shore CapitalUpgradeBuy
10/29/2021Credit Suisse GroupSet TargetGBX 1,155
10/29/2021UBS GroupSet TargetGBX 1,190
10/29/2021BarclaysSet TargetGBX 1,225
10/29/2021Kepler Capital MarketsSet TargetGBX 1,270
10/29/2021Berenberg BankBoost TargetHoldGBX 980 ➝ GBX 1,030
10/28/2021JPMorgan Chase & Co.Set TargetGBX 1,330
10/28/2021Shore CapitalUpgradeBuy
10/22/2021Shore CapitalReiterated RatingHold
10/19/2021Deutsche Bank AktiengesellschaftReiterated RatingBuy
10/15/2021JPMorgan Chase & Co.Boost TargetOverweightGBX 1,240 ➝ GBX 1,310
10/8/2021BarclaysReiterated RatingOverweightGBX 1,200
8/31/2021Berenberg BankReiterated RatingHoldGBX 980
8/6/2021JPMorgan Chase & Co.Boost TargetOverweightGBX 120 ➝ GBX 1,240
8/6/2021BarclaysBoost TargetOverweightGBX 1,150 ➝ GBX 1,200
8/6/2021Credit Suisse GroupSet TargetGBX 1,100
8/5/2021Shore CapitalReiterated RatingHold
7/16/2021UBS GroupSet TargetGBX 1,110
7/15/2021Berenberg BankReiterated RatingHoldGBX 980
6/29/2021JPMorgan Chase & Co.Boost TargetNeutralGBX 1,160 ➝ GBX 1,200
6/25/2021Credit Suisse GroupUpgradeNeutralGBX 835 ➝ GBX 1,060
6/14/2021Numis SecuritiesReiterated RatingAddGBX 1,108
5/30/2021Berenberg BankBoost TargetHoldGBX 925 ➝ GBX 980
5/4/2021Berenberg BankReiterated RatingNeutralGBX 980
4/30/2021UBS GroupReiterated RatingBuyGBX 1,090
4/28/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,110
4/28/2021JPMorgan Chase & Co.Reiterated RatingBuyGBX 1,160
4/28/2021Shore CapitalReiterated RatingHold
3/16/2021Kepler Capital MarketsReiterated RatingBuyGBX 1,000
3/12/2021Berenberg BankBoost TargetHoldGBX 885 ➝ GBX 925
3/12/2021UBS GroupReiterated RatingBuyGBX 1,030
3/12/2021Credit Suisse GroupSet TargetSellGBX 835
3/12/2021Credit Suisse GroupReiterated RatingSellGBX 835
3/11/2021JPMorgan Chase & Co.Reiterated RatingBuyGBX 1,150
3/11/2021Shore CapitalReiterated RatingBuy
3/11/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,025
3/1/2021Deutsche Bank AktiengesellschaftBoost TargetBuyGBX 800 ➝ GBX 1,000
2/26/2021The Goldman Sachs GroupReiterated RatingBuyGBX 1,000
1/22/2021UBS GroupSet TargetBuyGBX 940
1/20/2021The Goldman Sachs GroupSet TargetBuyGBX 920
12/24/2020JPMorgan Chase & Co.Set TargetBuyGBX 1,060
12/24/2020Credit Suisse GroupSet TargetSellGBX 745
12/18/2020JPMorgan Chase & Co.Reiterated RatingBuyGBX 1,060
12/18/2020Credit Suisse GroupReiterated RatingSellGBX 745
12/14/2020The Goldman Sachs GroupReiterated RatingBuyGBX 920
12/9/2020Kepler Capital MarketsReiterated RatingBuyGBX 840
12/8/2020JPMorgan Chase & Co.Reiterated RatingBuyGBX 960
12/1/2020UBS GroupSet TargetBuyGBX 940
10/29/2020JPMorgan Chase & Co.Set TargetBuyGBX 750
10/29/2020Credit Suisse GroupReiterated RatingSellGBX 608
10/29/2020Shore CapitalReiterated RatingBuy
10/20/2020Berenberg BankReiterated RatingHoldGBX 635
10/8/2020The Goldman Sachs GroupReiterated RatingBuyGBX 810
9/1/2020Berenberg BankBoost TargetHoldGBX 565 ➝ GBX 635
8/28/2020CitigroupReiterated RatingBuyGBX 1,050
8/28/2020UBS GroupReiterated RatingBuyGBX 940
8/28/2020Credit Suisse GroupReiterated RatingSellGBX 600
8/28/2020BarclaysReiterated RatingOverweightGBX 800
8/27/2020The Goldman Sachs GroupReiterated RatingBuyGBX 805
7/15/2020UBS GroupReiterated RatingBuyGBX 830 ➝ GBX 910
7/8/2020Credit Suisse GroupInitiated CoverageUnderperformGBX 565
6/26/2020JPMorgan Chase & Co.Reiterated RatingOverweightGBX 750
6/17/2020The Goldman Sachs GroupUpgradeBuyGBX 680 ➝ GBX 800
6/4/2020UBS GroupReiterated RatingBuyGBX 830 ➝ GBX 830
6/4/2020Shore CapitalReiterated RatingBuy
6/1/2020CitigroupReiterated RatingBuy
4/30/2020UBS GroupReiterated RatingBuy
4/30/2020JPMorgan Chase & Co.Boost TargetOverweightGBX 630 ➝ GBX 750
4/16/2020UBS GroupReiterated RatingBuyGBX 1,135 ➝ GBX 830
4/14/2020HSBCBoost TargetHoldGBX 620 ➝ GBX 650
4/2/2020CitigroupLower TargetBuyGBX 1,150 ➝ GBX 1,050
3/31/2020The Goldman Sachs GroupLower TargetNeutralGBX 900 ➝ GBX 640
3/25/2020Berenberg BankLower TargetHoldGBX 915 ➝ GBX 585
3/23/2020BarclaysLower TargetOverweightGBX 1,000 ➝ GBX 760
3/20/2020JPMorgan Chase & Co.Reiterated RatingBuyGBX 630
3/17/2020HSBCLower TargetHoldGBX 1,030 ➝ GBX 620
3/17/2020JPMorgan Chase & Co.Lower TargetOverweightGBX 1,150 ➝ GBX 1,040
3/17/2020The Goldman Sachs GroupLower TargetNeutralGBX 1,045 ➝ GBX 900
3/2/2020Morgan StanleyReiterated RatingNeutralGBX 900
3/2/2020Berenberg BankLower TargetHoldGBX 985 ➝ GBX 915
2/28/2020Kepler Capital MarketsReiterated RatingNeutralGBX 1,000
2/28/2020BarclaysLower TargetOverweightGBX 1,130 ➝ GBX 1,000
2/27/2020BarclaysReiterated RatingBuyGBX 1,130
2/27/2020Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,090
2/27/2020UBS GroupReiterated RatingBuyGBX 1,175 ➝ GBX 1,135
2/27/2020The Goldman Sachs GroupLower TargetNeutralGBX 1,160 ➝ GBX 1,045
2/27/2020Shore CapitalReiterated RatingBuy
2/21/2020UBS GroupReiterated RatingBuy
1/20/2020The Goldman Sachs GroupDowngradeNeutralGBX 1,160
1/17/2020Credit Suisse GroupReiterated RatingRestricted
1/16/2020UBS GroupReiterated RatingBuyGBX 1,125 ➝ GBX 1,175
1/16/2020Shore CapitalReiterated RatingBuy
1/15/2020Bank of AmericaDowngradeUnderperformGBX 1,030 ➝ GBX 900
1/14/2020JPMorgan Chase & Co.Boost TargetOverweightGBX 1,100 ➝ GBX 1,150
1/8/2020CitigroupReiterated RatingBuyGBX 1,260
1/7/2020Liberum CapitalReiterated RatingBuy
12/11/2019JPMorgan Chase & Co.Lower TargetOverweightGBX 1,125 ➝ GBX 1,100
12/6/2019Shore CapitalReiterated RatingBuy
12/5/2019UBS GroupReiterated RatingBuy
11/27/2019BMO Capital MarketsBoost TargetMarket PerformGBX 1,000 ➝ GBX 1,100
10/31/2019HSBCBoost TargetHoldGBX 970 ➝ GBX 980
10/29/2019UBS GroupSet TargetBuyGBX 1,125
10/28/2019The Goldman Sachs GroupLower TargetBuyGBX 1,200 ➝ GBX 1,160
10/28/2019Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,090
10/25/2019Berenberg BankReiterated RatingHoldGBX 985
10/25/2019Liberum CapitalReiterated RatingBuy
10/25/2019Shore CapitalReiterated RatingBuy
10/23/2019UBS GroupReiterated RatingBuyGBX 1,150 ➝ GBX 1,085
10/17/2019Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,090
10/1/2019Shore CapitalReiterated RatingBuy
9/11/2019Berenberg BankBoost TargetHoldGBX 900 ➝ GBX 985
9/6/2019Credit Suisse GroupReiterated RatingRestricted
8/13/2019The Goldman Sachs GroupReiterated RatingBuy
8/12/2019Credit Suisse GroupReiterated RatingRestricted
8/12/2019UBS GroupReiterated RatingBuy
8/12/2019BarclaysReiterated RatingOverweightGBX 1,100
8/12/2019Deutsche Bank AktiengesellschaftBoost TargetBuyGBX 1,070 ➝ GBX 1,090
8/9/2019JPMorgan Chase & Co.Boost TargetOverweightGBX 1,100 ➝ GBX 1,125
8/9/2019Shore CapitalReiterated RatingBuy
8/9/2019Liberum CapitalReiterated RatingBuy
7/18/2019Liberum CapitalReiterated RatingBuy
7/17/2019Morgan StanleyBoost TargetEqual WeightGBX 1,025 ➝ GBX 1,060
7/15/2019UBS GroupReiterated RatingBuyGBX 1,150
7/15/2019BarclaysReiterated RatingOverweight
7/12/2019Berenberg BankReiterated RatingHoldGBX 900
7/12/2019Shore CapitalReiterated RatingHouse Stock
7/12/2019Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,070
7/12/2019Liberum CapitalReiterated RatingBuy
7/4/2019HSBCLower TargetHoldGBX 1,000 ➝ GBX 970
7/3/2019UBS GroupReiterated RatingBuyGBX 1,150
7/1/2019Liberum CapitalReiterated RatingBuyGBX 1,450
6/25/2019Deutsche Bank AktiengesellschaftReiterated RatingBuy
6/14/2019Deutsche Bank AktiengesellschaftReiterated RatingBuyGBX 1,070
6/7/2019Deutsche Bank AktiengesellschaftReiterated RatingBuy
6/6/2019Numis SecuritiesReiterated RatingReduce
6/3/2019The Goldman Sachs GroupUpgradeBuyGBX 870 ➝ GBX 1,150
5/20/2019Deutsche Bank AktiengesellschaftReiterated RatingBuy
5/17/2019Liberum CapitalReiterated RatingBuyGBX 1,290 ➝ GBX 1,450
4/29/2019Credit Suisse GroupBoost TargetNeutralGBX 1,015 ➝ GBX 1,050
4/29/2019Deutsche Bank AktiengesellschaftBoost TargetBuyGBX 1,010 ➝ GBX 1,070
4/29/2019BarclaysUpgradeEqual Weight ➝ OverweightGBX 1,000 ➝ GBX 1,100
4/29/2019Numis SecuritiesDowngradeReduceGBX 1,400 ➝ GBX 800
4/29/2019UBS GroupReiterated RatingBuyGBX 1,150
4/26/2019Berenberg BankReiterated RatingHoldGBX 900
4/26/2019Shore CapitalReiterated RatingBuy
4/26/2019Liberum CapitalReiterated RatingBuy
4/24/2019JPMorgan Chase & Co.Boost TargetOverweightGBX 1,090 ➝ GBX 1,100
(Data available from 4/24/2019 forward)

News Sentiment Rating

0.15 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 1 very positive mentions
  • 3 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
9/27/2023
  • 1 very positive mentions
  • 7 positive mentions
  • 7 negative mentions
  • 1 very negative mentions
10/27/2023
  • 0 very positive mentions
  • 1 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
11/26/2023
  • 1 very positive mentions
  • 5 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
12/26/2023
  • 3 very positive mentions
  • 10 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
1/25/2024
  • 7 very positive mentions
  • 10 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
2/24/2024
  • 0 very positive mentions
  • 14 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
3/25/2024
  • 1 very positive mentions
  • 10 positive mentions
  • 1 negative mentions
  • 2 very negative mentions
4/24/2024

Current Sentiment

  • 1 very positive mentions
  • 10 positive mentions
  • 1 negative mentions
  • 2 very negative mentions
WPP logo
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Read More

Today's Range

Now: GBX 803.80
Low: 796.80
High: 804.40

50 Day Range

MA: GBX 740.45
Low: 701.80
High: 803.80

52 Week Range

Now: GBX 803.80
Low: 656
High: 957

Volume

2,453,789 shs

Average Volume

2,556,673 shs

Market Capitalization

£8.60 billion

P/E Ratio

8,038.00

Dividend Yield

5.33%

Beta

1.14

Frequently Asked Questions

What sell-side analysts currently cover shares of WPP?

The following Wall Street research analysts have issued reports on WPP in the last twelve months: Bank of America Co., Barclays PLC, Citigroup Inc., Credit Suisse Group AG, Deutsche Bank Aktiengesellschaft, JPMorgan Chase & Co., Macquarie, Numis Securities Ltd, and Shore Capital.
View the latest analyst ratings for WPP.

What is the current price target for WPP?

6 Wall Street analysts have set twelve-month price targets for WPP in the last year. Their average twelve-month price target is GBX 1,005.83, suggesting a possible upside of 25.1%. Credit Suisse Group AG has the highest price target set, predicting WPP will reach GBX 1,245 in the next twelve months. Macquarie has the lowest price target set, forecasting a price of GBX 800 for WPP in the next year.
View the latest price targets for WPP.

What is the current consensus analyst rating for WPP?

WPP currently has 1 hold rating and 4 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for WPP.

What other companies compete with WPP?

How do I contact WPP's investor relations team?

WPP's physical mailing address is Sea Containers, 18 Upper Ground, London SE1 9GL, United Kingdom. The company's listed phone number is 44 20 7408 2204. The official website for WPP is www.wpp.com. Learn More about contacing WPP investor relations.