NASDAQ:BKNG - Booking Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $2,422.72
  • Forecasted Upside: 7.86 %
  • Number of Analysts: 26
  • Breakdown:
  • 1 Sell Ratings
  • 12 Hold Ratings
  • 13 Buy Ratings
  • 0 Strong Buy Ratings
▼ -0.05 (0.00%)

This chart shows the closing price for BKNG by one month, three months, or twelve months.

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Analyst Price Target for BKNG

Analyst Price Target is $2,422.72
▲ +7.86% Upside Potential
This price target is based on 26 analysts offering 12 month price targets for Booking in the last 3 months. The average price target is $2,422.72, with a high forecast of $2,950.00 and a low forecast of $1,500.00. The average price target represents a 7.86% upside from the last price of $2,246.23.

This chart shows the closing price for BKNG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 26 investment analysts is to hold stock in Booking. This rating has held steady since April 2020, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 14 buy ratings
  • 14 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 14 buy ratings
  • 14 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 13 buy ratings
  • 15 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 14 buy ratings
  • 15 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 13 buy ratings
  • 16 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 13 buy ratings
  • 14 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 13 buy ratings
  • 12 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 13 buy ratings
  • 12 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 13 buy ratings
  • 12 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/12/2021Credit Suisse GroupBoost Price TargetOutperform$2,640.00 ➝ $2,675.00High
5/7/2021Susquehanna BancsharesLower Price TargetPositive$3,000.00 ➝ $2,850.00Medium
5/7/2021SusquehannaLower Price TargetPositive$3,000.00 ➝ $2,850.00Medium
5/6/2021Credit Suisse GroupLower Price TargetOutperform$2,740.00 ➝ $2,675.00N/A
5/6/2021Deutsche Bank AktiengesellschaftBoost Price TargetBuy$2,600.00 ➝ $2,665.00High
5/6/2021BarclaysBoost Price TargetOverweight$2,710.00 ➝ $2,740.00High
4/30/2021BTIG ResearchReiterated RatingHold ➝ NeutralLow
4/22/2021CowenBoost Price TargetOutperform$2,550.00 ➝ $2,700.00Low
4/13/2021Jefferies Financial GroupUpgradeHold ➝ Buy$2,300.00 ➝ $2,800.00Medium
3/31/2021Wolfe ResearchInitiated CoverageOutperform$2,630.00Medium
3/30/2021Gordon HaskettInitiated CoverageHold$2,574.00Low
3/29/2021Bank of AmericaUpgradeNeutral ➝ BuyMedium
3/22/2021Bank of AmericaUpgradeNeutral ➝ Buy$2,950.00High
3/1/2021JMP SecuritiesBoost Price TargetOutperform$2,350.00 ➝ $2,550.00Low
3/1/2021Credit Suisse GroupBoost Price TargetOutperform$2,430.00 ➝ $2,640.00Low
2/26/2021Susquehanna BancsharesBoost Price TargetPositive$2,100.00 ➝ $3,000.00Low
2/26/2021SusquehannaBoost Price TargetPositive$2,100.00 ➝ $3,000.00Medium
2/25/2021TruistBoost Price Target$2,480.00 ➝ $2,700.00High
2/25/2021WedbushBoost Price TargetNeutral$2,200.00 ➝ $2,500.00Medium
2/25/2021Morgan StanleyBoost Price TargetEqual Weight$2,450.00 ➝ $2,550.00High
2/25/2021BarclaysBoost Price TargetOverweight$2,229.00 ➝ $2,710.00High
2/25/2021Deutsche Bank AktiengesellschaftLower Price TargetBuy$2,680.00 ➝ $2,600.00High
2/25/2021MizuhoBoost Price TargetBuy$2,345.00 ➝ $2,700.00High
2/25/2021Piper SandlerBoost Price TargetNeutral$1,709.00 ➝ $2,345.00High
2/22/2021Credit Suisse GroupBoost Price TargetOutperform$2,170.00 ➝ $2,430.00High
2/18/2021Deutsche Bank AktiengesellschaftBoost Price TargetBuy$2,585.00 ➝ $2,680.00Medium
1/28/2021Wells Fargo & CompanyBoost Price TargetEqual Weight$1,800.00 ➝ $2,250.00High
1/21/2021TruistBoost Price Target$2,120.00 ➝ $2,480.00Medium
1/11/2021Morgan StanleyBoost Price TargetEqual Weight$2,250.00 ➝ $2,450.00Medium
1/8/2021MizuhoBoost Price TargetBuy$2,020.00 ➝ $2,345.00Medium
1/4/2021Bank of AmericaBoost Price TargetNeutral$2,165.00 ➝ $2,285.00N/A
1/4/2021Deutsche Bank AktiengesellschaftBoost Price TargetBuy$1,985.00 ➝ $2,585.00N/A
1/4/2021Loop CapitalInitiated CoverageHold$2,029.00N/A
12/10/2020Smith Barney CitigroupDowngradeBuy ➝ Neutral$2,050.00 ➝ $2,250.00Low
12/10/2020Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon RussellDowngradeBuy ➝ Neutral$2,050.00 ➝ $2,250.00Low
12/1/2020BarclaysBoost Price TargetOverweight$1,960.00 ➝ $2,290.00Low
11/30/2020Sanford C. BernsteinInitiated CoverageUnderperform$1,720.00Medium
11/30/2020Morgan StanleyBoost Price TargetEqual Weight$2,085.00 ➝ $2,250.00Medium
11/8/2020Piper SandlerLower Price TargetNeutral$1,721.00 ➝ $1,709.00High
11/6/2020UBS GroupLower Price TargetNeutral$1,950.00 ➝ $1,840.00Low
11/6/2020Needham & Company LLCLower Price TargetBuy$2,000.00 ➝ $1,900.00High
11/4/2020Credit Suisse GroupBoost Price TargetOutperform$2,150.00 ➝ $2,200.00Low
11/3/2020Deutsche Bank AktiengesellschaftLower Price TargetPositive ➝ Buy$2,085.00 ➝ $2,000.00High
10/19/2020TruistBoost Price Target$2,080.00 ➝ $2,120.00Low
10/15/2020Morgan StanleyBoost Price TargetEqual Weight$1,900.00 ➝ $2,085.00Low
10/14/2020BarclaysBoost Price TargetOverweight$1,900.00 ➝ $2,000.00Medium
9/11/2020UBS GroupReiterated RatingPositive ➝ Neutral$1,850.00 ➝ $1,950.00Medium
8/11/2020CitigroupBoost Price TargetBuy$1,900.00 ➝ $2,050.00Low
8/10/2020JMP SecuritiesReiterated RatingMarket Outperform$2,000.00Low
8/7/2020Morgan StanleyReiterated RatingEqual WeightLow
8/7/2020OppenheimerReiterated RatingHoldHigh
8/7/2020Credit Suisse GroupBoost Price TargetOutperform$2,060.00 ➝ $2,150.00High
8/7/2020MizuhoBoost Price TargetBuy$1,700.00 ➝ $2,020.00High
8/7/2020Needham & Company LLCReiterated RatingBuy$1,750.00 ➝ $2,000.00High
8/5/2020Deutsche Bank AktiengesellschaftBoost Price TargetBuy$1,625.00 ➝ $2,000.00High
7/29/2020Jefferies Financial GroupReiterated RatingUnderperform ➝ Hold$1,300.00 ➝ $1,600.00Medium
7/20/2020The Goldman Sachs GroupBoost Price TargetAverage ➝ Neutral$1,200.00 ➝ $1,500.00Medium
6/10/2020BTIG ResearchInitiated CoverageNeutralHigh
6/3/2020Morgan StanleyReiterated RatingEqual Weight$1,030.00 ➝ $1,560.00Low
5/11/2020Susquehanna BancsharesLower Price Target$2,250.00 ➝ $1,700.00Low
5/8/2020Wells Fargo & CompanyReiterated RatingHoldLow
5/8/2020CfraLower Price TargetHold$1,800.00 ➝ $1,550.00High
5/8/2020Stifel NicolausLower Price TargetHold$1,550.00 ➝ $1,450.00Medium
5/8/2020JPMorgan Chase & Co.Lower Price TargetNeutral$1,520.00 ➝ $1,460.00Low
5/8/2020SunTrust BanksLower Price TargetBuy$2,070.00 ➝ $2,030.00Medium
5/8/2020Royal Bank of CanadaBoost Price TargetOutperform$1,535.00 ➝ $1,550.00Medium
5/8/2020Deutsche Bank AktiengesellschaftBoost Price TargetBuy$1,600.00 ➝ $1,625.00Low
5/5/2020Needham & Company LLCReiterated RatingBuy$2,000.00 ➝ $1,750.00Medium
5/5/2020MizuhoLower Price TargetBuy$2,050.00 ➝ $1,720.00Medium
5/4/2020Credit Suisse GroupLower Price TargetOutperform$1,870.00 ➝ $1,790.00Low
4/21/2020UBS GroupLower Price TargetNeutral$1,540.00 ➝ $1,430.00Low
4/20/2020CitigroupLower Price TargetBuy$2,000.00 ➝ $1,700.00High
4/16/2020Royal Bank of CanadaReiterated RatingBuy$1,535.00High
4/16/2020BarclaysReiterated RatingBuy$1,610.00Medium
4/9/2020JMP SecuritiesLower Price TargetMarket Outperform$1,650.00 ➝ $1,600.00High
4/8/2020SunTrust BanksReiterated RatingBuy$2,070.00High
3/27/2020The Goldman Sachs GroupLower Price TargetNeutral$1,700.00 ➝ $1,225.00High
3/23/2020Deutsche Bank AktiengesellschaftLower Price TargetBuy$2,225.00 ➝ $1,600.00High
3/18/2020JPMorgan Chase & Co.Lower Price TargetNeutral$1,840.00 ➝ $1,540.00High
3/11/2020Deutsche Bank AktiengesellschaftLower Price TargetBuy$2,340.00 ➝ $2,225.00High
3/10/2020Royal Bank of CanadaLower Price TargetOutperform$2,150.00 ➝ $1,900.00Low
3/10/2020UBS GroupLower Price TargetNeutral$1,870.00 ➝ $1,540.00Low
3/10/2020Credit Suisse GroupLower Price TargetOutperform$2,260.00 ➝ $1,870.00Low
3/10/2020SunTrust BanksReiterated RatingBuy$2,250.00 ➝ $2,100.00Medium
3/9/2020CowenLower Price TargetOutperform$2,000.00 ➝ $1,650.00High
3/6/2020ArgusDowngradeBuy ➝ Hold$2,200.00Medium
3/6/2020CitigroupInitiated CoverageBuy$2,200.00Low
2/27/2020Piper SandlerLower Price TargetNeutral$1,900.00 ➝ $1,750.00High
2/27/2020Bank of AmericaLower Price TargetNeutral$2,300.00 ➝ $2,067.00High
2/27/2020Deutsche Bank AktiengesellschaftLower Price TargetBuy$2,350.00 ➝ $2,340.00High
2/27/2020Morgan StanleyLower Price TargetEqual Weight$2,200.00 ➝ $2,050.00High
2/27/2020WedbushLower Price TargetBuy ➝ Neutral$2,000.00 ➝ $1,750.00High
2/27/2020Wells Fargo & CompanyLower Price TargetEqual Weight$2,150.00 ➝ $1,750.00High
2/27/2020Needham & Company LLCLower Price TargetBuy$2,200.00 ➝ $2,000.00Medium
2/27/2020Stifel NicolausReiterated RatingHold$1,950.00Medium
2/27/2020UBS GroupLower Price TargetNeutral$2,200.00 ➝ $1,870.00Medium
2/27/2020MizuhoLower Price TargetBuy$2,150.00 ➝ $2,050.00Medium
2/26/2020DA DavidsonReiterated RatingNeutral$1,775.00High
2/21/2020Raymond JamesReiterated RatingHoldHigh
2/20/2020Credit Suisse GroupLower Price TargetOutperform$2,360.00 ➝ $2,330.00Low
1/31/2020Tigress FinancialReiterated RatingBuyLow
1/21/2020Morgan StanleyBoost Price TargetEqual Weight$2,050.00 ➝ $2,200.00High
1/17/2020UBS GroupBoost Price TargetNeutral$2,000.00 ➝ $2,200.00Low
1/10/2020SunTrust BanksReiterated RatingBuy$2,240.00 ➝ $2,350.00Low
12/20/2019JMP SecuritiesReiterated RatingOutperform$2,300.00Medium
12/2/2019MizuhoReiterated RatingBuy$2,150.00Low
11/18/2019Consumer EdgeInitiated CoverageOverweight$2,250.00Low
11/11/2019Evercore ISIReiterated RatingHold$1,970.00Low
11/8/2019The Goldman Sachs GroupLower Price TargetNeutral$1,800.00 ➝ $1,750.00Low
11/8/2019Deutsche Bank AktiengesellschaftBoost Price TargetBuy$2,250.00 ➝ $2,350.00High
11/8/2019UBS GroupBoost Price TargetNeutral$1,960.00 ➝ $2,000.00High
11/8/2019CowenBoost Price TargetOutperform ➝ Top Pick$2,300.00 ➝ $2,400.00High
11/8/2019WedbushBoost Price TargetNeutral$1,950.00 ➝ $2,000.00N/A
11/8/2019Credit Suisse GroupBoost Price TargetOutperform$2,340.00 ➝ $2,360.00High
11/8/2019Stifel NicolausBoost Price TargetHold$2,045.00 ➝ $2,050.00High
11/7/2019SunTrust BanksBoost Price TargetBuy$2,240.00High
11/1/2019Bank of AmericaDowngradeBuy ➝ NeutralMedium
10/30/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
10/25/2019Raymond JamesDowngradeOutperform ➝ Market PerformMedium
10/16/2019BarclaysReiterated RatingBuy$2,160.00Low
9/26/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$2,000.00 ➝ $2,150.00Medium
8/11/2019Evercore ISIReiterated RatingHold ➝ NeutralLow
8/8/2019Morgan StanleyBoost Price TargetEqual Weight$2,050.00 ➝ $2,100.00Low
8/8/2019Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$2,150.00 ➝ $2,100.00Low
8/8/2019JPMorgan Chase & Co.Boost Price TargetNeutral$1,930.00 ➝ $2,125.00Medium
8/8/2019BarclaysReiterated RatingOverweight ➝ Overweight$2,080.00 ➝ $2,140.00High
8/8/2019CowenReiterated RatingOutperform ➝ Outperform$2,160.00 ➝ $2,300.00High
8/8/2019Deutsche Bank AktiengesellschaftBoost Price TargetBuy ➝ Buy$2,175.00 ➝ $2,275.00Medium
8/8/2019Piper Jaffray CompaniesReiterated RatingNeutral ➝ Neutral$1,800.00 ➝ $1,900.00Medium
8/8/2019MizuhoReiterated RatingBuy ➝ Buy$2,050.00 ➝ $2,150.00Medium
7/30/2019CowenBoost Price TargetOutperform$2,000.00 ➝ $2,160.00Low
7/18/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
7/16/2019BarclaysReiterated RatingOverweight$2,040.00 ➝ $2,080.00Low
7/15/2019Morgan StanleyReiterated RatingEqual WeightLow
6/19/2019Cleveland ResearchInitiated CoverageNeutral ➝ NeutralMedium
5/23/2019CitigroupUpgradeNeutral ➝ Buy$1,800.00 ➝ $1,745.02Medium
5/20/2019Needham & Company LLCInitiated CoverageBuy$2,200.00Low
5/14/2019Ascendiant Capital MarketsSet Price TargetBuy$2,000.00Low
5/10/2019MizuhoLower Price TargetBuy$2,130.00 ➝ $2,050.00High
5/10/2019Morgan StanleyBoost Price TargetEqual Weight$1,900.00 ➝ $1,950.00High
5/10/2019UBS GroupLower Price TargetNeutral$2,000.00 ➝ $1,960.00High
5/10/2019Credit Suisse GroupReiterated RatingOutperform$2,235.00 ➝ $2,250.00High
4/30/2019Credit Suisse GroupLower Price TargetOutperform$2,250.00 ➝ $2,235.00Low
4/29/2019Stifel NicolausReiterated RatingHold$1,995.00Low
4/4/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
3/22/2019WedbushDowngradeOutperform ➝ Neutral$2,000.00 ➝ $1,850.00High
3/19/2019Telsey Advisory GroupDowngradeOutperform ➝ Market Perform$2,100.00 ➝ $1,800.00Low
3/6/2019Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$2,050.00 ➝ $1,900.00Low
3/1/2019CitigroupLower Price TargetNeutral ➝ Neutral$1,900.00 ➝ $1,800.00Low
2/28/2019OppenheimerDowngradeOutperform ➝ Market PerformLow
2/28/2019MizuhoReiterated RatingBuyMedium
2/28/2019SunTrust BanksReiterated RatingPositive ➝ Buy$2,150.00High
2/28/2019Wells Fargo & CompanyLower Price TargetOutperform$2,150.00 ➝ $2,000.00High
2/28/2019Stifel NicolausLower Price TargetHold$2,150.00 ➝ $1,995.00High
2/28/2019WedbushReiterated RatingOutperform ➝ Outperform$2,100.00 ➝ $2,000.00High
2/28/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralHigh
2/28/2019Piper Jaffray CompaniesDowngradeOverweight ➝ Neutral$2,100.00 ➝ $1,800.00High
2/26/2019Bank of AmericaReiterated RatingBuy ➝ Buy$2,300.00 ➝ $2,400.00Medium
2/21/2019CowenBoost Price TargetOutperform ➝ Positive$2,200.00 ➝ $2,300.00Low
2/5/2019Deutsche Bank AktiengesellschaftUpgradeHold ➝ Buy$2,150.00 ➝ $2,370.00High
1/9/2019Morgan StanleyDowngradeOverweight ➝ Equal Weight$2,100.00 ➝ $2,050.00Low
1/9/2019Jefferies Financial GroupDowngradeBuy ➝ HoldLow
12/24/2018Tigress FinancialReiterated RatingBuyLow
11/28/2018Telsey Advisory GroupInitiated CoverageOutperform ➝ Outperform$2,100.00Low
11/19/2018Wells Fargo & CompanyUpgradeMarket Perform ➝ Outperform$2,150.00High
11/6/2018DA DavidsonSet Price TargetHold$2,000.00Medium
11/6/2018WedbushSet Price TargetBuy$2,500.00Medium
11/6/2018Raymond JamesReiterated RatingOutperform ➝ Outperform$1,970.00 ➝ $2,160.00Medium
11/6/2018Credit Suisse GroupReiterated RatingOutperform ➝ Outperform$2,100.00 ➝ $2,240.00Medium
11/6/2018Bank of AmericaBoost Price TargetBuy$2,150.00 ➝ $2,300.00High
11/6/2018BarclaysReiterated RatingOverweight ➝ Overweight$2,300.00 ➝ $2,360.00High
11/6/2018Royal Bank of CanadaBoost Price TargetOutperform ➝ Outperform$2,425.00High
10/22/2018CowenSet Price TargetBuy$2,375.00 ➝ $2,200.00Low
10/15/2018Evercore ISIInitiated CoverageIn-line ➝ In-Line$1,930.00Low
9/27/2018BarclaysBoost Price Target$2,270.00Low
8/11/2018CowenSet Price TargetBuy$2,375.00Medium
8/10/2018Jefferies Financial GroupDowngradeNeutral ➝ Hold$2,060.00Low
8/10/2018Credit Suisse GroupReiterated RatingOutperform ➝ Buy$2,250.00 ➝ $2,100.00Low
8/10/2018DA DavidsonSet Price TargetHold$1,990.00Low
8/10/2018MizuhoLower Price TargetBuy$2,400.00Low
8/10/2018CitigroupDowngradeBuy ➝ NeutralLow
8/10/2018JPMorgan Chase & Co.DowngradeOverweight ➝ NeutralLow
8/10/2018UBS GroupUpgradeNeutral ➝ Buy$2,060.00 ➝ $2,320.00Low
8/9/2018Piper Jaffray CompaniesReiterated RatingOverweight$2,100.00Medium
8/9/2018Stifel NicolausDowngradeBuy ➝ HoldMedium
8/9/2018SunTrust BanksReiterated RatingBuy$2,300.00High
8/9/2018BenchmarkReiterated RatingHoldHigh
7/11/2018Morgan StanleyReiterated RatingOverweight ➝ Overweight$2,100.00 ➝ $2,200.00Low
7/10/2018SunTrust BanksReiterated RatingBuy$2,300.00Low
6/22/2018BenchmarkDowngradeBuy ➝ HoldLow
5/10/2018Stifel NicolausBoost Price TargetBuy ➝ Buy$2,222.00 ➝ $2,332.00Low
5/10/2018Morgan StanleyLower Price TargetOverweight$2,240.00 ➝ $2,100.00High
5/10/2018Royal Bank of CanadaReiterated RatingOutperformHigh
5/8/2018Deutsche Bank AktiengesellschaftReiterated RatingHold ➝ Hold$2,175.00Medium
5/7/2018Wells Fargo & CompanyReiterated RatingHold$2,050.00Low
5/3/2018OppenheimerBoost Price TargetOutperform$2,275.00 ➝ $2,500.00Low
4/27/2018Piper Jaffray CompaniesReiterated RatingOverweight$2,300.00Medium
4/13/2018SunTrust BanksBoost Price TargetBuy$2,350.00 ➝ $2,380.00Low
4/4/2018DA DavidsonInitiated CoverageNeutral$2,260.00Low
4/3/2018WedbushInitiated CoverageOutperform ➝ Outperform$2,500.00Low
3/22/2018MizuhoInitiated CoverageBuy$1,733.00 ➝ $2,600.00Medium
3/16/2018BarclaysReiterated RatingOverweight ➝ Overweight$2,260.00Low
3/15/2018Needham & Company LLCBoost Price TargetBuy$2,000.00 ➝ $2,500.00Low
3/8/2018ArgusUpgradeHold ➝ Buy$2,520.00Medium
3/1/2018OppenheimerBoost Price TargetOutperform$2,275.00 ➝ $2,100.00Low
2/28/2018Royal Bank of CanadaBoost Price TargetOutperform$2,500.00High
2/28/2018Wells Fargo & CompanyReiterated RatingMarket Perform$1,850.00 ➝ $1,975.00High
2/28/2018SunTrust BanksBoost Price TargetReduce ➝ Buy$2,350.00High
2/28/2018Stifel NicolausReiterated RatingBuyHigh
2/28/2018BarclaysBoost Price TargetOverweight ➝ Overweight$2,050.00 ➝ $2,250.00High
2/28/2018Piper Jaffray CompaniesBoost Price TargetOverweight$2,100.00High
2/26/2018SunTrust BanksReiterated RatingBuyLow
2/22/2018Deutsche Bank AktiengesellschaftReiterated RatingHold ➝ Hold$2,045.00Low
2/21/2018Wells Fargo & CompanyReiterated RatingHold$1,850.00Low
2/7/2018Credit Suisse GroupUpgradeBuyHigh
1/30/2018Wells Fargo & CompanyBoost Price TargetMarket Perform ➝ Market Perform$1,800.00 ➝ $1,850.00Low
1/24/2018JMP SecuritiesBoost Price TargetMkt Outperform ➝ Outperform$1,950.00 ➝ $2,100.00Low
1/12/2018SunTrust BanksBoost Price TargetBuy$2,200.00Low
1/9/2018OppenheimerBoost Price TargetOutperform$1,950.00 ➝ $2,100.00Low
12/7/2017MKM PartnersDowngradeBuy ➝ Neutral$2,225.00 ➝ $1,850.00Medium
12/1/2017ArgusDowngradeBuy ➝ Hold$1,459.49 ➝ $1,739.71Low
11/16/2017KeyCorpReiterated RatingHoldN/A
11/7/2017BarclaysReiterated RatingOverweightN/A
11/7/2017UBS GroupReiterated RatingNeutralN/A
11/7/2017OppenheimerReiterated RatingBuy$2,100.00 ➝ $1,950.00N/A
11/7/2017CitigroupReiterated RatingBuy$2,050.00N/A
11/7/2017Morgan StanleyReiterated RatingOverweight$2,100.00 ➝ $1,900.00N/A
11/7/2017Credit Suisse GroupReiterated RatingOutperform$2,070.00 ➝ $2,000.00N/A
11/7/2017Stifel NicolausLower Price TargetBuy ➝ Buy$2,100.00 ➝ $2,000.00N/A
11/7/2017Royal Bank of CanadaBoost Price TargetOutperform ➝ Outperform$2,050.00 ➝ $2,100.00N/A
11/7/2017Needham & Company LLCReiterated RatingBuy ➝ Buy$2,200.00 ➝ $2,000.00N/A
11/7/2017GuggenheimDowngradeBuy ➝ NeutralN/A
11/7/2017Piper Jaffray CompaniesReiterated RatingOverweight$2,000.00N/A
10/24/2017Deutsche Bank AktiengesellschaftReiterated RatingHold$2,050.00N/A
10/11/2017BarclaysReiterated RatingBuy$2,150.00N/A
10/4/2017SunTrust BanksReiterated RatingBuy$2,200.00N/A
10/2/2017Morgan StanleyReiterated RatingOverweight ➝ Overweight$2,050.00 ➝ $2,100.00Low
9/26/2017Bank of AmericaReiterated RatingBuy$2,150.00Low
8/24/2017UBS GroupReiterated RatingOverweightMedium
8/15/2017SunTrust BanksInitiated CoverageBuy ➝ Buy$2,200.00Low
8/14/2017MKM PartnersReiterated RatingBuy$2,050.00 ➝ $2,225.00Low
8/10/2017UBS GroupReiterated RatingBuy$2,100.00Low
8/10/2017Susquehanna BancsharesReiterated RatingPositive$2,150.00 ➝ $2,200.00Medium
8/10/2017Jefferies Financial GroupReiterated RatingBuy$2,250.00 ➝ $2,300.00High
8/10/2017Stifel NicolausReiterated RatingBuy$2,100.00High
8/9/2017Raymond JamesReiterated RatingBuyHigh
8/9/2017BarclaysReiterated RatingOverweightMedium
8/9/2017Deutsche Bank AktiengesellschaftReiterated RatingHold$1,950.00 ➝ $2,075.00Medium
8/9/2017Wells Fargo & CompanyReiterated RatingHold$1,850.00High
8/9/2017MacquarieBoost Price TargetOutperform ➝ Positive$2,000.00 ➝ $2,200.00Low
8/9/2017Credit Suisse GroupReiterated RatingOutperform$2,150.00 ➝ $2,070.00Low
8/9/2017Royal Bank of CanadaBoost Price TargetOutperform$2,000.00 ➝ $2,050.00Low
8/4/2017Jefferies Financial GroupReiterated RatingBuy$2,250.00Low
8/1/2017Credit Suisse GroupSet Price TargetBuy$2,020.00 ➝ $2,150.00Low
7/28/2017Piper Jaffray CompaniesReiterated RatingOverweight$1,900.00 ➝ $2,150.00Low
7/18/2017Morgan StanleyBoost Price TargetOverweight$1,950.00 ➝ $2,100.00High
6/21/2017Needham & Company LLCReiterated RatingBuyLow
5/23/2017CowenReiterated RatingOutperform$2,000.00Low
5/17/2017MKM PartnersReiterated RatingBuy$2,030.00 ➝ $2,050.00Low
5/14/2017BenchmarkReiterated RatingBuy$1,900.00 ➝ $2,050.00Low
5/12/2017Susquehanna BancsharesReiterated RatingPositive$1,950.00 ➝ $2,150.00Low
5/11/2017UBS GroupReiterated RatingBuy$1,870.00 ➝ $2,100.00N/A
5/10/2017Credit Suisse GroupSet Price TargetBuy$2,020.00Low
5/10/2017JPMorgan Chase & Co.Boost Price TargetOverweight$1,940.00 ➝ $2,125.00Low
5/10/2017Royal Bank of CanadaReiterated RatingOutperformLow
5/10/2017MacquarieBoost Price TargetOutperform$1,970.00 ➝ $2,000.00Low
5/10/2017Needham & Company LLCReiterated RatingBuy$2,200.00Medium
5/10/2017The Goldman Sachs GroupBoost Price TargetNeutral$1,750.00 ➝ $1,850.00Medium
5/8/2017Raymond JamesReiterated RatingOutperform$1,915.00 ➝ $2,070.00Low
5/8/2017Deutsche Bank AktiengesellschaftBoost Price TargetHold$1,725.00 ➝ $2,000.00Low
5/3/2017Needham & Company LLCReiterated RatingBuy$1,800.00 ➝ $2,200.00Low
5/2/2017Credit Suisse GroupBoost Price TargetOutperform$1,925.00 ➝ $2,050.00Low
4/19/2017CowenBoost Price TargetOutperform$1,850.00 ➝ $2,000.00Low
4/18/2017MacquarieSet Price TargetBuy$1,900.00 ➝ $1,970.00Low
4/17/2017Cantor FitzgeraldReiterated RatingOverweight$1,850.00Medium
4/13/2017OppenheimerReiterated RatingOutperform ➝ Outperform$1,860.00 ➝ $2,000.00Medium
4/8/2017Credit Suisse GroupSet Price TargetBuy$1,935.00Low
4/3/2017Moffett NathansonDowngradeBuy ➝ Neutral$1,850.00Low
3/7/2017MKM PartnersReiterated RatingNeutral$1,950.00 ➝ $2,030.00N/A
3/1/2017UBS GroupReiterated RatingBuy$1,750.00 ➝ $1,870.00N/A
2/28/2017Stifel NicolausReiterated RatingBuy$1,900.00 ➝ $2,100.00N/A
2/28/2017BenchmarkBoost Price TargetBuy ➝ Buy$1,800.00 ➝ $1,900.00N/A
2/28/2017Piper Jaffray CompaniesBoost Price TargetOverweight$1,700.00 ➝ $1,800.00N/A
2/28/2017CitigroupReiterated RatingPositive$1,880.00N/A
2/28/2017Jefferies Financial GroupBoost Price TargetBuy$1,800.00 ➝ $2,000.00N/A
2/28/2017Susquehanna BancsharesReiterated RatingPositive$1,950.00 ➝ $1,950.00N/A
2/28/2017Cantor FitzgeraldBoost Price Target$1,850.00N/A
2/28/2017Needham & Company LLCReiterated RatingBuy$1,800.00N/A
2/28/2017Royal Bank of CanadaBoost Price TargetOutperform$1,850.00 ➝ $2,000.00N/A
2/28/2017The Goldman Sachs GroupBoost Price TargetNeutral$1,550.00 ➝ $1,750.00N/A
2/28/2017Morgan StanleyBoost Price TargetOverweight$1,750.00 ➝ $1,800.00N/A
2/28/2017Credit Suisse GroupSet Price TargetBuy$1,900.00 ➝ $1,935.00N/A
2/28/2017BarclaysSet Price TargetOverweight ➝ Overweight$1,750.00 ➝ $1,900.00N/A
2/27/2017Evercore ISIReiterated RatingBuy$1,850.00N/A
2/24/2017Cantor FitzgeraldReiterated RatingOverweight$1,750.00N/A
2/14/2017Evercore ISIReiterated RatingBuy$1,850.00N/A
2/8/2017Jefferies Financial GroupReiterated RatingBuy$1,800.00N/A
2/6/2017Credit Suisse GroupSet Price TargetBuy$1,900.00N/A
1/23/2017MKM PartnersReiterated RatingBuy$1,950.00N/A
1/18/2017Miller TabakInitiated CoverageBuy$1,750.00N/A
1/11/2017Credit Suisse GroupInitiated CoverageOutperform$1,900.00N/A
1/10/2017CitigroupInitiated CoverageBuyN/A
1/4/2017Needham & Company LLCInitiated CoverageBuy$1,800.00N/A
12/23/2016Cantor FitzgeraldReiterated RatingOverweightN/A
12/20/2016Royal Bank of CanadaReiterated RatingBuy$1,850.00N/A
12/7/2016CLSAReiterated RatingBuyN/A
12/7/2016CLSAInitiated CoverageBuy$1,900.00N/A
11/10/2016Stifel NicolausUpgradeHold ➝ Buy$1,650.00 ➝ $1,900.00N/A
11/8/2016Raymond JamesSet Price TargetBuy$1,560.00 ➝ $1,700.00N/A
11/8/2016OppenheimerReiterated RatingBuy$1,640.00 ➝ $1,640.00N/A
11/8/2016Wells Fargo & CompanyReiterated RatingMarket PerformN/A
11/8/2016Ascendiant Capital MarketsReiterated RatingBuy$1,600.00 ➝ $1,700.00N/A
11/8/2016UBS GroupReiterated RatingBuy$1,600.00N/A
11/8/2016Susquehanna BancsharesReiterated RatingBuy$1,700.00N/A
11/8/2016Piper Jaffray CompaniesReiterated RatingBuy$1,625.00N/A
11/8/2016Pacific CrestReiterated RatingHoldN/A
11/8/2016Morgan StanleyReiterated RatingBuy$1,600.00N/A
11/8/2016Bank of AmericaReiterated RatingBuy$1,580.00N/A
11/8/2016JPMorgan Chase & Co.Reiterated RatingBuy$1,670.00N/A
11/8/2016JMP SecuritiesReiterated RatingBuyN/A
11/8/2016Jefferies Financial GroupReiterated RatingNeutral ➝ Buy$1,700.00 ➝ $1,800.00N/A
11/8/2016The Goldman Sachs GroupReiterated RatingHold$1,400.00N/A
11/8/2016Evercore ISIReiterated RatingBuy$1,650.00N/A
11/8/2016Deutsche Bank AktiengesellschaftReiterated RatingBuy$1,700.00N/A
11/8/2016Credit Suisse GroupReiterated RatingBuy$1,750.00 ➝ $1,660.00N/A
11/8/2016Cantor FitzgeraldReiterated RatingBuy$1,560.00N/A
11/8/2016BenchmarkReiterated RatingBuy$1,600.00 ➝ $1,800.00N/A
11/8/2016BarclaysReiterated RatingBuy$1,550.00 ➝ $1,500.00N/A
11/4/2016Royal Bank of CanadaReiterated RatingBuy$1,750.00N/A
10/25/2016Jefferies Financial GroupReiterated RatingBuy$1,700.00N/A
10/19/2016Susquehanna BancsharesInitiated CoveragePositive$1,700.00N/A
10/7/2016Royal Bank of CanadaBoost Price TargetOutperform$1,600.00 ➝ $1,750.00N/A
10/7/2016Royal Bank of CanadaReiterated RatingBuy$1,600.00 ➝ $1,750.00N/A
9/29/2016Cantor FitzgeraldReiterated RatingPositive ➝ Buy$1,453.49 ➝ $1,560.00N/A
9/9/2016Cantor FitzgeraldReiterated RatingBuyN/A
8/28/2016Cantor FitzgeraldReiterated RatingBuyN/A
8/25/2016Piper Jaffray CompaniesReiterated RatingPositive ➝ BuyN/A
8/23/2016Jefferies Financial GroupReiterated RatingBuy$1,700.00N/A
8/18/2016Evercore ISIUpgradeHold ➝ Buy$1,360.00 ➝ $1,650.00N/A
8/14/2016Cantor FitzgeraldReiterated RatingBuyN/A
8/8/2016Cantor FitzgeraldReiterated RatingBuy$1,510.00 ➝ $1,560.00N/A
8/8/2016Royal Bank of CanadaReiterated RatingOutperform$1,600.00N/A
8/7/2016Jefferies Financial GroupReiterated RatingBuy$1,660.00 ➝ $1,700.00N/A
8/5/2016Morgan StanleyReiterated RatingBuy$1,600.00N/A
8/5/2016The Goldman Sachs GroupReiterated RatingNeutral$1,250.00 ➝ $1,400.00N/A
8/5/2016UBS GroupReiterated RatingBuyN/A
8/5/2016JPMorgan Chase & Co.Reiterated RatingOverweightN/A
8/5/2016Deutsche Bank AktiengesellschaftBoost Price TargetBuy$1,330.00 ➝ $1,450.00N/A
8/5/2016Royal Bank of CanadaReiterated RatingOutperform$1,600.00N/A
8/5/2016BarclaysReiterated RatingOverweight$1,550.00N/A
8/5/2016BenchmarkBoost Price TargetBuy$1,440.00 ➝ $1,600.00N/A
8/5/2016Piper Jaffray CompaniesBoost Price TargetOverweight$1,500.00 ➝ $1,625.00N/A
8/1/2016Royal Bank of CanadaReiterated RatingBuy$1,600.00N/A
8/1/2016Piper Jaffray CompaniesReiterated RatingOverweight$1,500.00 ➝ $1,625.00N/A
7/25/2016Evercore ISIInitiated CoverageHold$1,350.00N/A
7/25/2016Jefferies Financial GroupReiterated RatingBuy$1,660.00N/A
7/18/2016Jefferies Financial GroupReiterated RatingBuyN/A
7/11/2016Jefferies Financial GroupReiterated RatingBuyN/A
7/10/2016Deutsche Bank AktiengesellschaftReiterated RatingHoldN/A
7/5/2016Cantor FitzgeraldReiterated RatingBuy$1,525.00 ➝ $1,510.00N/A
6/30/2016Tigress FinancialReiterated RatingBuyN/A
6/30/2016Morgan StanleyUpgradeEqual Weight ➝ Overweight$1,330.00 ➝ $1,525.00N/A
6/28/2016Royal Bank of CanadaReiterated RatingOutperform$1,600.00N/A
6/27/2016Jefferies Financial GroupReiterated RatingBuy$1,660.00N/A
(Data available from 6/24/2016 forward)
Booking logo
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).
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Today's Range

Now: $2,246.23
Low: $2,234.55
High: $2,267.97

50 Day Range

MA: $2,327.23
Low: $2,172.25
High: $2,505.10

52 Week Range

Now: $2,246.23
Low: $1,532.83
High: $2,516.00


209,900 shs

Average Volume

376,652 shs

Market Capitalization

$92.21 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Booking?

The following Wall Street analysts have issued reports on Booking in the last twelve months: Bank of America Co., Barclays PLC, BTIG Research, Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, Cowen Inc, Credit Suisse Group AG, Deutsche Bank Aktiengesellschaft, Gordon Haskett, Jefferies Financial Group Inc., JMP Securities, Loop Capital, Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer Holdings Inc., Piper Sandler, Sanford C. Bernstein, Smith Barney Citigroup, Susquehanna, Susquehanna Bancshares, Inc., The Goldman Sachs Group, Inc., Truist, UBS Group AG, Wedbush, Wells Fargo & Company, Wolfe Research, and Zacks Investment Research.
View the latest analyst ratings for BKNG.

What is the current price target for Booking?

25 Wall Street analysts have set twelve-month price targets for Booking in the last year. Their average twelve-month price target is $2,422.72, suggesting a possible upside of 7.9%. Bank of America Co. has the highest price target set, predicting BKNG will reach $2,950.00 in the next twelve months. The Goldman Sachs Group, Inc. has the lowest price target set, forecasting a price of $1,500.00 for Booking in the next year.
View the latest price targets for BKNG.

What is the current consensus analyst rating for Booking?

Booking currently has 1 sell rating, 12 hold ratings and 13 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in BKNG, but not buy more shares or sell existing shares.
View the latest ratings for BKNG.

What other companies compete with Booking?

Other companies that are similar to Booking include, Netflix, Expedia Group, TripAdvisor,, 1-800-FLOWERS.COM, Groupon, and PetMed Express.

How do I contact Booking's investor relations team?

Booking's physical mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider's listed phone number is 203-299-8000 and its investor relations email address is [email protected] The official website for Booking is