• Consensus Rating: Moderate Buy
  • Consensus Price Target: $3,723.41
  • Forecasted Upside: 5.43%
  • Number of Analysts: 29
  • Breakdown:
  • 0 Sell Ratings
  • 7 Hold Ratings
  • 21 Buy Ratings
  • 1 Strong Buy Ratings
$3,531.80
▼ -106.07 (-2.92%)

This chart shows the closing price for BKNG by one month, three months, or twelve months.

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Analyst Price Target for BKNG

Analyst Price Target is $3,723.41
▲ +5.43% Upside Potential
This price target is based on 29 analysts offering 12 month price targets for Booking in the last 3 months. The average price target is $3,723.41, with a high forecast of $4,400.00 and a low forecast of $2,900.00. The average price target represents a 5.43% upside from the last price of $3,531.80.

This chart shows the closing price for BKNG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 29 contributing investment analysts is to moderate buy stock in Booking. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
10/20/2022
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
1/18/2023
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
4/18/2023
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
7/17/2023
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
10/15/2023
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
1/13/2024
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
3/13/2024
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
4/12/2024

Latest Recommendations

  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/3/2024B. RileyInitiated CoverageBuy$4,400.00Low
3/13/2024Erste Group BankReiterated RatingBuy ➝ HoldN/A
2/26/2024JMP SecuritiesBoost TargetMarket Outperform ➝ Market Outperform$3,600.00 ➝ $3,950.00Low
2/26/2024SusquehannaBoost TargetPositive ➝ Positive$3,600.00 ➝ $4,100.00Low
2/23/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$3,560.00 ➝ $3,950.00Low
2/23/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$3,548.00 ➝ $3,435.00Low
2/23/2024Evercore ISILower TargetOutperform ➝ Outperform$3,900.00 ➝ $3,800.00Low
2/23/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$3,550.00 ➝ $3,900.00Low
2/23/2024BarclaysLower TargetOverweight ➝ Overweight$3,900.00 ➝ $3,800.00Low
2/23/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00Low
2/20/2024Seaport Res PtnReiterated RatingBuyLow
2/16/2024Edward JonesReiterated RatingBuy ➝ HoldLow
2/5/2024UBS GroupBoost TargetBuy ➝ Buy$4,000.00 ➝ $4,200.00Low
2/5/2024OppenheimerBoost TargetOutperform ➝ Outperform$3,450.00 ➝ $4,200.00Low
1/30/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00Low
1/19/2024The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$3,080.00 ➝ $3,610.00Low
1/17/2024MizuhoBoost TargetBuy ➝ Buy$3,580.00 ➝ $4,250.00Low
1/9/2024BMO Capital MarketsInitiated CoverageOutperform$4,150.00Low
1/2/2024Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$2,402.00 ➝ $3,459.00Low
12/29/2023Ascendiant Capital MarketsBoost TargetBuy ➝ Buy$3,700.00 ➝ $3,900.00Low
12/28/2023Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$3,855.00 ➝ $4,285.00Low
12/27/2023WedbushBoost TargetOutperform ➝ Outperform$3,300.00 ➝ $3,850.00Low
12/12/2023TD CowenBoost TargetOutperform ➝ Outperform$3,250.00 ➝ $4,000.00Low
11/13/2023Sanford C. BernsteinUpgradeUnderperform ➝ Market PerformLow
11/7/2023UBS GroupBoost TargetBuy ➝ Buy$3,700.00 ➝ $4,000.00Low
11/6/2023JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$3,600.00Low
11/6/2023DA DavidsonUpgradeNeutral ➝ Buy$3,400.00Low
11/3/2023Piper SandlerLower TargetNeutral ➝ Neutral$3,110.00 ➝ $2,900.00Low
11/3/2023Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$3,550.00Low
11/3/2023WedbushLower TargetOutperform ➝ Outperform$3,450.00 ➝ $3,300.00Low
10/30/2023OppenheimerReiterated RatingOutperform ➝ Outperform$3,700.00Low
10/23/2023HSBCInitiated CoverageBuy$3,650.00Low
10/5/2023Wells Fargo & CompanyBoost Target$2,373.00 ➝ $2,402.00Low
9/28/2023DA DavidsonBoost TargetNeutral ➝ Neutral$2,700.00 ➝ $3,400.00Low
9/26/2023ArgusReiterated RatingBuy ➝ Buy$3,677.00Low
8/18/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$2,800.00 ➝ $3,000.00Low
8/17/2023Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$3,430.00 ➝ $3,855.00Low
8/7/2023SusquehannaBoost Target$3,000.00 ➝ $3,600.00Low
8/7/2023MizuhoBoost TargetBuy ➝ Buy$3,265.00 ➝ $3,580.00Low
8/7/2023JMP SecuritiesBoost TargetOutperform ➝ Outperform$3,000.00 ➝ $3,600.00Low
8/4/2023TD CowenBoost TargetOutperform ➝ Outperform$3,325.00 ➝ $3,600.00Low
8/4/2023WedbushBoost Target$3,200.00 ➝ $3,450.00Low
8/4/2023Credit Suisse GroupBoost TargetOutperform ➝ Outperform$2,950.00 ➝ $3,325.00Low
8/4/2023BarclaysBoost TargetOverweight ➝ Overweight$3,130.00 ➝ $3,740.00Low
7/31/2023MeliusInitiated CoverageOverweight$3,500.00Low
7/31/2023OppenheimerBoost TargetOutperform$3,000.00 ➝ $3,500.00Low
7/31/2023MizuhoBoost Target$2,950.00 ➝ $3,265.00Low
7/25/2023Jefferies Financial GroupBoost TargetBuy$3,350.00 ➝ $3,400.00Low
7/21/2023Morgan StanleyBoost TargetEqual Weight$2,600.00 ➝ $2,800.00Low
7/13/2023BarclaysBoost TargetOverweight$2,960.00 ➝ $3,130.00Low
6/7/2023Wells Fargo & CompanyInitiated CoverageUnderweight$2,257.00Low
6/5/2023WedbushInitiated CoverageOutperform$3,060.00Low
5/22/2023DA DavidsonBoost Target$2,600.00 ➝ $2,700.00Low
5/8/2023Deutsche Bank AktiengesellschaftBoost Target$2,910.00 ➝ $3,000.00Low
5/8/2023SusquehannaBoost Target$1,750.00 ➝ $3,000.00Low
5/8/2023JMP SecuritiesBoost Target$2,750.00 ➝ $3,000.00Low
5/5/2023Bank of AmericaBoost Target$2,850.00 ➝ $2,900.00Low
5/5/2023UBS GroupBoost Target$2,900.00 ➝ $2,925.00Low
5/5/2023Piper SandlerBoost Target$2,524.00 ➝ $2,583.00Low
5/5/2023Morgan StanleyBoost Target$2,500.00 ➝ $2,600.00Low
5/5/2023JPMorgan Chase & Co.Boost Target$2,850.00 ➝ $3,000.00Low
5/5/2023MizuhoBoost Target$2,670.00 ➝ $2,950.00Low
5/5/2023BarclaysBoost Target$2,911.00 ➝ $2,960.00Low
4/21/2023BarclaysBoost TargetOverweight$2,585.00 ➝ $2,911.00Low
4/14/2023JMP SecuritiesReiterated RatingMarket Outperform$2,750.00Low
4/13/2023ArgusBoost TargetBuy$2,800.00 ➝ $3,000.00Low
3/24/2023Tigress FinancialBoost Target$3,210.00 ➝ $3,430.00Low
3/14/2023JMP SecuritiesReiterated RatingMarket Outperform$2,750.00Low
2/27/2023DA DavidsonBoost Target$2,150.00 ➝ $2,600.00Low
2/27/2023Morgan StanleyBoost TargetEqual Weight$2,300.00 ➝ $2,500.00Low
2/27/2023SusquehannaBoost TargetPositive$2,650.00 ➝ $2,900.00Low
2/27/2023JMP SecuritiesBoost Target$2,500.00 ➝ $2,750.00Low
2/24/2023Evercore ISIBoost TargetOutperform$2,600.00 ➝ $3,000.00Low
2/24/2023The Goldman Sachs GroupBoost TargetNeutral$2,250.00 ➝ $2,630.00Low
2/24/2023BarclaysBoost TargetOverweight$2,550.00 ➝ $2,585.00Low
2/24/2023UBS GroupBoost TargetBuy$2,785.00 ➝ $2,900.00Low
2/24/2023Credit Suisse GroupBoost TargetOutperform$2,600.00 ➝ $2,850.00Low
2/24/2023Bank of AmericaBoost TargetNeutral$2,700.00 ➝ $2,850.00Low
2/24/2023JPMorgan Chase & Co.Boost TargetOverweight$2,675.00 ➝ $2,850.00Low
2/24/2023MizuhoBoost TargetBuy$2,170.00 ➝ $2,670.00Low
2/24/2023Piper SandlerBoost TargetNeutral$2,050.00 ➝ $2,524.00Low
2/23/2023OppenheimerBoost TargetOutperform$2,550.00 ➝ $2,850.00Low
2/13/2023Deutsche Bank AktiengesellschaftBoost TargetBuy$2,370.00 ➝ $2,910.00Low
1/25/2023Bank of AmericaDowngradeBuy ➝ Neutral$2,250.00 ➝ $2,700.00Low
1/25/2023Gordon HaskettDowngradeBuy ➝ HoldLow
1/25/2023BarclaysBoost TargetOverweight$2,430.00 ➝ $2,550.00Low
1/24/2023UBS GroupBoost TargetBuy$2,200.00 ➝ $2,785.00Low
1/19/2023Wells Fargo & CompanyBoost TargetEqual Weight$2,050.00 ➝ $2,400.00Low
1/18/2023Morgan StanleyBoost TargetEqual Weight$2,150.00 ➝ $2,300.00Low
12/7/2022Wolfe ResearchDowngradeOutperform ➝ Peer PerformLow
11/22/2022BarclaysBoost TargetOverweight$2,370.00 ➝ $2,430.00Low
11/7/2022Susquehanna BancsharesLower TargetPositive$2,800.00 ➝ $2,650.00Low
11/7/2022SusquehannaLower TargetPositive$2,800.00 ➝ $2,650.00Low
11/3/2022JPMorgan Chase & Co.Boost TargetOverweight$2,300.00 ➝ $2,350.00Low
11/3/2022Morgan StanleyBoost TargetEqual Weight$2,000.00 ➝ $2,150.00Low
11/3/2022Deutsche Bank AktiengesellschaftBoost TargetBuy$2,370.00Low
11/3/2022Bank of AmericaBoost TargetBuy$2,200.00 ➝ $2,250.00Low
11/3/2022Credit Suisse GroupLower TargetOutperform$2,650.00 ➝ $2,600.00Low
11/3/2022MizuhoLower TargetBuy$2,300.00 ➝ $2,170.00Low
11/3/2022BarclaysBoost TargetOverweight$2,270.00 ➝ $2,370.00Low
10/28/2022Truist FinancialLower TargetBuy$2,600.00 ➝ $2,500.00Low
10/24/2022Morgan StanleyLower TargetEqual Weight$2,300.00 ➝ $2,000.00Low
10/20/2022JMP SecuritiesLower TargetMarket Outperform$2,300.00 ➝ $2,250.00Low
10/6/2022Jefferies Financial GroupLower TargetBuy$2,700.00 ➝ $2,250.00Low
9/13/2022Ascendiant Capital MarketsLower Target$2,500.00Low
9/12/2022DA DavidsonLower TargetNeutral$2,300.00 ➝ $2,150.00Low
8/23/2022Morgan StanleyBoost TargetEqual Weight$2,100.00 ➝ $2,300.00Low
8/15/2022Wells Fargo & CompanyLower TargetEqual Weight$2,650.00 ➝ $2,300.00Low
8/9/2022Atlantic SecuritiesLower Target$2,100.00N/A
8/9/2022Evercore ISILower Target$2,400.00N/A
8/5/2022Susquehanna BancsharesLower TargetPositive$2,900.00 ➝ $2,800.00Low
8/5/2022SusquehannaLower TargetPositive$2,900.00 ➝ $2,800.00Low
8/4/2022Stifel NicolausLower TargetHold$2,400.00 ➝ $2,300.00N/A
8/4/2022Deutsche Bank AktiengesellschaftLower TargetBuy$2,300.00 ➝ $2,280.00N/A
8/4/2022MizuhoLower TargetBuy$2,750.00 ➝ $2,300.00Low
8/4/2022Credit Suisse GroupLower TargetOutperform$2,985.00 ➝ $2,650.00Low
8/4/2022BarclaysLower TargetOverweight$2,390.00 ➝ $2,270.00Low
8/4/2022Piper SandlerLower TargetNeutral$2,500.00 ➝ $2,050.00Low
8/1/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,285.00Low
7/14/2022Truist FinancialLower TargetBuy$3,000.00 ➝ $2,600.00Low
7/7/2022Evercore ISILower TargetOutperform$3,000.00 ➝ $2,600.00N/A
6/29/2022JPMorgan Chase & Co.Lower TargetOverweight$2,900.00 ➝ $2,435.00Low
6/23/2022Morgan StanleyLower TargetEqual Weight$2,820.00 ➝ $2,100.00Low
6/22/2022JMP SecuritiesLower TargetMarket Outperform$2,750.00 ➝ $2,300.00Low
6/20/2022Ascendiant Capital MarketsSet Target$2,555.00Low
6/9/2022The Goldman Sachs GroupLower TargetNeutral$2,460.00 ➝ $2,360.00High
6/3/2022Truist FinancialLower TargetBuy$3,340.00 ➝ $3,000.00Low
5/6/2022The Goldman Sachs GroupReiterated RatingNeutral ➝ Neutral$2,460.00Low
5/5/2022Piper SandlerBoost Target$2,440.00 ➝ $2,500.00Low
5/5/2022Royal Bank of CanadaBoost Target$2,700.00 ➝ $2,800.00High
5/5/2022Evercore ISIBoost Target$2,900.00 ➝ $3,000.00High
5/5/2022Credit Suisse GroupBoost Target$2,850.00 ➝ $2,985.00High
5/5/2022BarclaysBoost Target$2,670.00 ➝ $2,760.00High
5/5/2022CitigroupBoost Target$2,600.00 ➝ $2,800.00High
5/5/2022OppenheimerBoost Target$2,560.00 ➝ $3,000.00High
4/20/2022CitigroupUpgradeNeutral ➝ Buy$2,290.00 ➝ $2,600.00Low
4/19/2022Tigress FinancialBoost TargetStrong-Buy$3,150.00 ➝ $3,210.00Medium
3/24/2022Ascendiant Capital MarketsBoost TargetBuy$2,800.00 ➝ $2,850.00High
3/23/2022Jefferies Financial GroupBoost TargetBuy ➝ Buy$2,800.00 ➝ $2,900.00Low
3/11/2022Deutsche Bank AktiengesellschaftInitiated CoverageBuy$2,512.00Medium
3/9/2022Truist FinancialLower TargetBuy$3,400.00 ➝ $3,300.00Low
3/9/2022Jefferies Financial GroupLower TargetBuy$3,000.00 ➝ $2,800.00High
3/9/2022OppenheimerUpgradeMarket Perform ➝ Outperform$2,560.00High
3/1/2022Evercore ISIUpgradeIn-Line ➝ Outperform$2,500.00 ➝ $2,900.00Medium
2/25/2022Susquehanna BancsharesLower TargetPositive$3,100.00 ➝ $2,900.00Low
2/25/2022SusquehannaLower TargetPositive$3,100.00 ➝ $2,900.00Low
2/25/2022Wells Fargo & CompanyLower Target$2,750.00 ➝ $2,500.00Low
2/24/2022Piper SandlerLower Target$2,470.00 ➝ $2,440.00Low
2/24/2022Gordon HaskettUpgradeHold ➝ BuyHigh
2/24/2022JMP SecuritiesLower TargetOutperform$2,900.00 ➝ $2,750.00High
2/24/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,775.00High
2/24/2022Evercore ISILower TargetInline$2,600.00 ➝ $2,500.00High
2/24/2022The Goldman Sachs GroupLower TargetNeutral$2,430.00 ➝ $2,300.00High
2/24/2022Loop CapitalLower TargetHold$2,290.00 ➝ $2,171.00High
2/24/2022Stifel NicolausLower TargetHold$2,700.00 ➝ $2,650.00High
2/24/2022Truist FinancialBoost Target$3,100.00 ➝ $3,400.00High
2/24/2022Morgan StanleyBoost TargetEqual Weight$2,660.00 ➝ $2,820.00High
2/24/2022BarclaysLower Target$2,740.00 ➝ $2,670.00Medium
2/24/2022Credit Suisse GroupLower TargetOutperform$3,100.00 ➝ $2,850.00High
1/19/2022Morgan StanleyBoost TargetEqual Weight$2,650.00 ➝ $2,660.00Medium
1/10/2022Piper SandlerLower Target$2,750.00 ➝ $2,470.00Low
12/16/2021Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$2,700.00Low
12/15/2021JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$2,620.00 ➝ $2,690.00High
12/2/2021UBS GroupInitiated CoverageBuy$2,838.00High
11/29/2021DA DavidsonBoost TargetNeutral$1,550.00 ➝ $2,300.00Medium
11/23/2021Wolfe ResearchBoost TargetOutperform$2,820.00 ➝ $2,940.00Low
11/10/2021ArgusUpgradeHold ➝ Buy$3,060.00High
11/8/2021Susquehanna BancsharesBoost TargetPositive$2,850.00 ➝ $3,100.00Medium
11/8/2021SusquehannaBoost TargetPositive$2,850.00 ➝ $3,100.00Low
11/4/2021Truist FinancialBoost TargetBuy$2,700.00 ➝ $3,100.00High
11/4/2021Jefferies Financial GroupBoost TargetNeutral ➝ Buy$2,850.00 ➝ $2,900.00High
11/4/2021The Goldman Sachs GroupBoost TargetNeutral$2,230.00 ➝ $2,430.00High
11/4/2021Wolfe ResearchBoost TargetOutperform$2,700.00 ➝ $2,820.00High
11/4/2021Evercore ISIBoost TargetInline$2,360.00 ➝ $2,600.00High
11/4/2021Stifel NicolausBoost TargetHold$2,450.00 ➝ $2,700.00High
11/4/2021Bank of AmericaBoost TargetBuy$2,950.00 ➝ $3,100.00High
11/4/2021Morgan StanleyBoost TargetEqual Weight$2,550.00 ➝ $2,650.00High
11/4/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,400.00High
11/4/2021MizuhoBoost TargetBuy$2,700.00 ➝ $2,950.00High
11/4/2021Royal Bank of CanadaBoost TargetSector Perform$2,400.00 ➝ $2,700.00High
11/4/2021JMP SecuritiesBoost TargetOutperform$2,650.00 ➝ $2,900.00High
11/4/2021Piper SandlerBoost TargetNeutral$2,375.00 ➝ $2,750.00High
10/12/2021CowenBoost TargetOutperform$2,700.00 ➝ $2,950.00Low
9/13/2021The Goldman Sachs GroupInitiated CoverageNeutral$2,230.00Low
8/5/2021Credit Suisse GroupBoost TargetOutperform$2,675.00 ➝ $3,100.00High
8/5/2021Stifel NicolausBoost TargetHold$2,400.00 ➝ $2,450.00High
8/5/2021Piper SandlerBoost TargetNeutral$2,345.00 ➝ $2,375.00High
5/12/2021Credit Suisse GroupBoost TargetOutperform$2,640.00 ➝ $2,675.00High
5/7/2021Susquehanna BancsharesLower TargetPositive$3,000.00 ➝ $2,850.00Medium
5/7/2021SusquehannaLower TargetPositive$3,000.00 ➝ $2,850.00Medium
5/6/2021Credit Suisse GroupLower TargetOutperform$2,740.00 ➝ $2,675.00N/A
5/6/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,600.00 ➝ $2,665.00High
5/6/2021BarclaysBoost TargetOverweight$2,710.00 ➝ $2,740.00High
4/30/2021BTIG ResearchReiterated RatingHold ➝ NeutralLow
4/22/2021CowenBoost TargetOutperform$2,550.00 ➝ $2,700.00Low
4/13/2021Jefferies Financial GroupUpgradeHold ➝ Buy$2,300.00 ➝ $2,800.00Medium
3/31/2021Wolfe ResearchInitiated CoverageOutperform$2,630.00Medium
3/30/2021Gordon HaskettInitiated CoverageHold$2,574.00Low
3/29/2021Bank of AmericaUpgradeNeutral ➝ BuyMedium
3/22/2021Bank of AmericaUpgradeNeutral ➝ Buy$2,950.00High
3/1/2021JMP SecuritiesBoost TargetOutperform$2,350.00 ➝ $2,550.00Low
3/1/2021Credit Suisse GroupBoost TargetOutperform$2,430.00 ➝ $2,640.00Low
2/26/2021Susquehanna BancsharesBoost TargetPositive$2,100.00 ➝ $3,000.00Low
2/26/2021SusquehannaBoost TargetPositive$2,100.00 ➝ $3,000.00Medium
2/25/2021Truist FinancialBoost Target$2,480.00 ➝ $2,700.00High
2/25/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,500.00Medium
2/25/2021Morgan StanleyBoost TargetEqual Weight$2,450.00 ➝ $2,550.00High
2/25/2021BarclaysBoost TargetOverweight$2,229.00 ➝ $2,710.00High
2/25/2021Deutsche Bank AktiengesellschaftLower TargetBuy$2,680.00 ➝ $2,600.00High
2/25/2021MizuhoBoost TargetBuy$2,345.00 ➝ $2,700.00High
2/25/2021Piper SandlerBoost TargetNeutral$1,709.00 ➝ $2,345.00High
2/22/2021Credit Suisse GroupBoost TargetOutperform$2,170.00 ➝ $2,430.00High
2/18/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,585.00 ➝ $2,680.00Medium
1/28/2021Wells Fargo & CompanyBoost TargetEqual Weight$1,800.00 ➝ $2,250.00High
1/21/2021Truist FinancialBoost Target$2,120.00 ➝ $2,480.00Medium
1/11/2021Morgan StanleyBoost TargetEqual Weight$2,250.00 ➝ $2,450.00Medium
1/8/2021MizuhoBoost TargetBuy$2,020.00 ➝ $2,345.00Medium
1/4/2021Bank of AmericaBoost TargetNeutral$2,165.00 ➝ $2,285.00N/A
1/4/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$1,985.00 ➝ $2,585.00N/A
1/4/2021Loop CapitalInitiated CoverageHold$2,029.00N/A
12/10/2020Smith Barney CitigroupDowngradeBuy ➝ Neutral$2,050.00 ➝ $2,250.00Low
12/1/2020BarclaysBoost TargetOverweight$1,960.00 ➝ $2,290.00Low
11/30/2020Sanford C. BernsteinInitiated CoverageUnderperform$1,720.00Medium
11/30/2020Morgan StanleyBoost TargetEqual Weight$2,085.00 ➝ $2,250.00Medium
11/8/2020Piper SandlerLower TargetNeutral$1,721.00 ➝ $1,709.00High
11/6/2020UBS GroupLower TargetNeutral$1,950.00 ➝ $1,840.00Low
11/6/2020Needham & Company LLCLower TargetBuy$2,000.00 ➝ $1,900.00High
11/4/2020Credit Suisse GroupBoost TargetOutperform$2,150.00 ➝ $2,200.00Low
11/3/2020Deutsche Bank AktiengesellschaftLower TargetPositive ➝ Buy$2,085.00 ➝ $2,000.00High
10/19/2020Truist FinancialBoost Target$2,080.00 ➝ $2,120.00Low
10/15/2020Morgan StanleyBoost TargetEqual Weight$1,900.00 ➝ $2,085.00Low
10/14/2020BarclaysBoost TargetOverweight$1,900.00 ➝ $2,000.00Medium
9/11/2020UBS GroupReiterated RatingPositive ➝ Neutral$1,850.00 ➝ $1,950.00Medium
8/11/2020CitigroupBoost TargetBuy$1,900.00 ➝ $2,050.00Low
8/10/2020JMP SecuritiesReiterated RatingMarket Outperform$2,000.00Low
8/7/2020Morgan StanleyReiterated RatingEqual WeightLow
8/7/2020OppenheimerReiterated RatingHoldHigh
8/7/2020Credit Suisse GroupBoost TargetOutperform$2,060.00 ➝ $2,150.00High
8/7/2020MizuhoBoost TargetBuy$1,700.00 ➝ $2,020.00High
8/7/2020Needham & Company LLCReiterated RatingBuy$1,750.00 ➝ $2,000.00High
8/5/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,625.00 ➝ $2,000.00High
7/29/2020Jefferies Financial GroupReiterated RatingUnderperform ➝ Hold$1,300.00 ➝ $1,600.00Medium
7/20/2020The Goldman Sachs GroupBoost TargetAverage ➝ Neutral$1,200.00 ➝ $1,500.00Medium
6/10/2020BTIG ResearchInitiated CoverageNeutralHigh
6/3/2020Morgan StanleyReiterated RatingEqual Weight$1,030.00 ➝ $1,560.00Low
5/11/2020Susquehanna BancsharesLower Target$2,250.00 ➝ $1,700.00Low
5/8/2020Wells Fargo & CompanyReiterated RatingHoldLow
5/8/2020CfraLower TargetHold$1,800.00 ➝ $1,550.00High
5/8/2020Stifel NicolausLower TargetHold$1,550.00 ➝ $1,450.00Medium
5/8/2020JPMorgan Chase & Co.Lower TargetNeutral$1,520.00 ➝ $1,460.00Low
5/8/2020SunTrust BanksLower TargetBuy$2,070.00 ➝ $2,030.00Medium
5/8/2020Royal Bank of CanadaBoost TargetOutperform$1,535.00 ➝ $1,550.00Medium
5/8/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,600.00 ➝ $1,625.00Low
5/5/2020Needham & Company LLCReiterated RatingBuy$2,000.00 ➝ $1,750.00Medium
5/5/2020MizuhoLower TargetBuy$2,050.00 ➝ $1,720.00Medium
5/4/2020Credit Suisse GroupLower TargetOutperform$1,870.00 ➝ $1,790.00Low
4/21/2020UBS GroupLower TargetNeutral$1,540.00 ➝ $1,430.00Low
4/20/2020CitigroupLower TargetBuy$2,000.00 ➝ $1,700.00High
4/16/2020Royal Bank of CanadaReiterated RatingBuy$1,535.00High
4/16/2020BarclaysReiterated RatingBuy$1,610.00Medium
4/9/2020JMP SecuritiesLower TargetMarket Outperform$1,650.00 ➝ $1,600.00High
4/8/2020SunTrust BanksReiterated RatingBuy$2,070.00High
3/27/2020The Goldman Sachs GroupLower TargetNeutral$1,700.00 ➝ $1,225.00High
3/23/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,225.00 ➝ $1,600.00High
3/18/2020JPMorgan Chase & Co.Lower TargetNeutral$1,840.00 ➝ $1,540.00High
3/11/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,340.00 ➝ $2,225.00High
3/10/2020Royal Bank of CanadaLower TargetOutperform$2,150.00 ➝ $1,900.00Low
3/10/2020UBS GroupLower TargetNeutral$1,870.00 ➝ $1,540.00Low
3/10/2020Credit Suisse GroupLower TargetOutperform$2,260.00 ➝ $1,870.00Low
3/10/2020SunTrust BanksReiterated RatingBuy$2,250.00 ➝ $2,100.00Medium
3/9/2020CowenLower TargetOutperform$2,000.00 ➝ $1,650.00High
3/6/2020ArgusDowngradeBuy ➝ Hold$2,200.00Medium
3/6/2020CitigroupInitiated CoverageBuy$2,200.00Low
2/27/2020Piper SandlerLower TargetNeutral$1,900.00 ➝ $1,750.00High
2/27/2020Bank of AmericaLower TargetNeutral$2,300.00 ➝ $2,067.00High
2/27/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,350.00 ➝ $2,340.00High
2/27/2020Morgan StanleyLower TargetEqual Weight$2,200.00 ➝ $2,050.00High
2/27/2020WedbushLower TargetBuy ➝ Neutral$2,000.00 ➝ $1,750.00High
2/27/2020Wells Fargo & CompanyLower TargetEqual Weight$2,150.00 ➝ $1,750.00High
2/27/2020Needham & Company LLCLower TargetBuy$2,200.00 ➝ $2,000.00Medium
2/27/2020Stifel NicolausReiterated RatingHold$1,950.00Medium
2/27/2020UBS GroupLower TargetNeutral$2,200.00 ➝ $1,870.00Medium
2/27/2020MizuhoLower TargetBuy$2,150.00 ➝ $2,050.00Medium
2/26/2020DA DavidsonReiterated RatingNeutral$1,775.00High
2/21/2020Raymond JamesReiterated RatingHoldHigh
2/20/2020Credit Suisse GroupLower TargetOutperform$2,360.00 ➝ $2,330.00Low
1/31/2020Tigress FinancialReiterated RatingBuyLow
1/21/2020Morgan StanleyBoost TargetEqual Weight$2,050.00 ➝ $2,200.00High
1/17/2020UBS GroupBoost TargetNeutral$2,000.00 ➝ $2,200.00Low
1/10/2020SunTrust BanksReiterated RatingBuy$2,240.00 ➝ $2,350.00Low
12/20/2019JMP SecuritiesReiterated RatingOutperform$2,300.00Medium
12/2/2019MizuhoReiterated RatingBuy$2,150.00Low
11/18/2019Consumer EdgeInitiated CoverageOverweight$2,250.00Low
11/11/2019Evercore ISIReiterated RatingHold$1,970.00Low
11/8/2019The Goldman Sachs GroupLower TargetNeutral$1,800.00 ➝ $1,750.00Low
11/8/2019Deutsche Bank AktiengesellschaftBoost TargetBuy$2,250.00 ➝ $2,350.00High
11/8/2019UBS GroupBoost TargetNeutral$1,960.00 ➝ $2,000.00High
11/8/2019CowenBoost TargetOutperform ➝ Top Pick$2,300.00 ➝ $2,400.00High
11/8/2019WedbushBoost TargetNeutral$1,950.00 ➝ $2,000.00N/A
11/8/2019Credit Suisse GroupBoost TargetOutperform$2,340.00 ➝ $2,360.00High
11/8/2019Stifel NicolausBoost TargetHold$2,045.00 ➝ $2,050.00High
11/7/2019SunTrust BanksBoost TargetBuy$2,240.00High
11/1/2019Bank of AmericaDowngradeBuy ➝ NeutralMedium
10/30/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
10/25/2019Raymond JamesDowngradeOutperform ➝ Market PerformMedium
10/16/2019BarclaysReiterated RatingBuy$2,160.00Low
9/26/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$2,000.00 ➝ $2,150.00Medium
8/11/2019Evercore ISIReiterated RatingHold ➝ NeutralLow
8/8/2019Morgan StanleyBoost TargetEqual Weight$2,050.00 ➝ $2,100.00Low
8/8/2019Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$2,150.00 ➝ $2,100.00Low
8/8/2019JPMorgan Chase & Co.Boost TargetNeutral$1,930.00 ➝ $2,125.00Medium
8/8/2019BarclaysReiterated RatingOverweight ➝ Overweight$2,080.00 ➝ $2,140.00High
8/8/2019CowenReiterated RatingOutperform ➝ Outperform$2,160.00 ➝ $2,300.00High
8/8/2019Deutsche Bank AktiengesellschaftBoost TargetBuy ➝ Buy$2,175.00 ➝ $2,275.00Medium
8/8/2019Piper Sandler CompaniesReiterated RatingNeutral ➝ Neutral$1,800.00 ➝ $1,900.00Medium
8/8/2019MizuhoReiterated RatingBuy ➝ Buy$2,050.00 ➝ $2,150.00Medium
7/30/2019CowenBoost TargetOutperform$2,000.00 ➝ $2,160.00Low
7/18/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
7/16/2019BarclaysReiterated RatingOverweight$2,040.00 ➝ $2,080.00Low
7/15/2019Morgan StanleyReiterated RatingEqual WeightLow
5/23/2019CitigroupUpgradeNeutral ➝ Buy$1,800.00 ➝ $1,745.02Medium
5/20/2019Needham & Company LLCInitiated CoverageBuy$2,200.00Low
5/14/2019Ascendiant Capital MarketsSet TargetBuy$2,000.00Low
5/10/2019MizuhoLower TargetBuy$2,130.00 ➝ $2,050.00High
5/10/2019Morgan StanleyBoost TargetEqual Weight$1,900.00 ➝ $1,950.00High
5/10/2019UBS GroupLower TargetNeutral$2,000.00 ➝ $1,960.00High
5/10/2019Credit Suisse GroupReiterated RatingOutperform$2,235.00 ➝ $2,250.00High
4/30/2019Credit Suisse GroupLower TargetOutperform$2,250.00 ➝ $2,235.00Low
4/29/2019Stifel NicolausReiterated RatingHold$1,995.00Low
(Data available from 4/12/2019 forward)

News Sentiment Rating

0.64 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 21 very positive mentions
  • 19 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
9/15/2023
  • 26 very positive mentions
  • 21 positive mentions
  • 5 negative mentions
  • 0 very negative mentions
10/15/2023
  • 14 very positive mentions
  • 30 positive mentions
  • 6 negative mentions
  • 3 very negative mentions
11/14/2023
  • 21 very positive mentions
  • 24 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
12/14/2023
  • 31 very positive mentions
  • 28 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
1/13/2024
  • 40 very positive mentions
  • 27 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
2/12/2024
  • 46 very positive mentions
  • 63 positive mentions
  • 8 negative mentions
  • 2 very negative mentions
3/13/2024
  • 36 very positive mentions
  • 43 positive mentions
  • 3 negative mentions
  • 2 very negative mentions
4/12/2024

Current Sentiment

  • 36 very positive mentions
  • 43 positive mentions
  • 3 negative mentions
  • 2 very negative mentions

Recent Stories by Sentiment

Negative

Booking logo
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
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Today's Range

Now: $3,531.80
Low: $3,501.50
High: $3,598.58

50 Day Range

MA: $3,597.92
Low: $3,413.98
High: $3,901.99

52 Week Range

Now: $3,531.80
Low: $2,456.93
High: $3,918.00

Volume

240,806 shs

Average Volume

278,818 shs

Market Capitalization

$120.68 billion

P/E Ratio

29.94

Dividend Yield

0.98%

Beta

1.4

Frequently Asked Questions

What sell-side analysts currently cover shares of Booking?

The following Wall Street analysts have issued reports on Booking in the last twelve months: Argus, Ascendiant Capital Markets, B. Riley, Bank of America Co., Barclays PLC, BMO Capital Markets, Credit Suisse Group AG, DA Davidson, Deutsche Bank Aktiengesellschaft, Edward Jones, Erste Group Bank AG, Evercore ISI, HSBC Holdings plc, Jefferies Financial Group Inc., JMP Securities, JPMorgan Chase & Co., Melius, Mizuho, Morgan Stanley, Oppenheimer Holdings Inc., Piper Sandler, Royal Bank of Canada, Sanford C. Bernstein, Seaport Res Ptn, StockNews.com, Susquehanna, TD Cowen, The Goldman Sachs Group, Inc., TheStreet, Tigress Financial, UBS Group AG, Wedbush, and Wells Fargo & Company.
View the latest analyst ratings for BKNG.

What is the current price target for Booking?

27 Wall Street analysts have set twelve-month price targets for Booking in the last year. Their average twelve-month price target is $3,723.41, suggesting a possible upside of 5.4%. B. Riley has the highest price target set, predicting BKNG will reach $4,400.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $2,900.00 for Booking in the next year.
View the latest price targets for BKNG.

What is the current consensus analyst rating for Booking?

Booking currently has 7 hold ratings, 21 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for BKNG.

What other companies compete with Booking?

How do I contact Booking's investor relations team?

Booking's physical mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider's listed phone number is 203-299-8000 and its investor relations email address is [email protected]. The official website for Booking is www.bookingholdings.com. Learn More about contacing Booking investor relations.