• Consensus Rating: Buy
  • Consensus Price Target: $2,550.37
  • Forecasted Upside: 55.21 %
  • Number of Analysts: 30
  • Breakdown:
  • 0 Sell Ratings
  • 8 Hold Ratings
  • 21 Buy Ratings
  • 1 Strong Buy Ratings
$1,643.21
▼ -35.71 (-2.13%)

This chart shows the closing price for BKNG by one month, three months, or twelve months.

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Analyst Price Target for BKNG

Analyst Price Target is $2,550.37
▲ +55.21% Upside Potential
This price target is based on 30 analysts offering 12 month price targets for Booking in the last 3 months. The average price target is $2,550.37, with a high forecast of $3,210.00 and a low forecast of $2,050.00. The average price target represents a 55.21% upside from the last price of $1,643.21.

This chart shows the closing price for BKNG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 30 polled investment analysts is to buy stock in Booking. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 18 buy ratings
  • 10 hold ratings
  • 1 sell ratings
4/10/2021
  • 0 strong buy ratings
  • 16 buy ratings
  • 8 hold ratings
  • 1 sell ratings
7/9/2021
  • 0 strong buy ratings
  • 14 buy ratings
  • 9 hold ratings
  • 1 sell ratings
10/7/2021
  • 0 strong buy ratings
  • 18 buy ratings
  • 8 hold ratings
  • 0 sell ratings
1/5/2022
  • 0 strong buy ratings
  • 20 buy ratings
  • 8 hold ratings
  • 0 sell ratings
4/5/2022
  • 1 strong buy ratings
  • 20 buy ratings
  • 7 hold ratings
  • 0 sell ratings
7/4/2022
  • 1 strong buy ratings
  • 21 buy ratings
  • 8 hold ratings
  • 0 sell ratings
9/2/2022
  • 1 strong buy ratings
  • 21 buy ratings
  • 8 hold ratings
  • 0 sell ratings
10/2/2022

Latest Recommendations

  • 1 strong buy ratings
  • 21 buy ratings
  • 8 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
9/13/2022Ascendiant Capital MarketsLower Target$2,500.00Low
9/12/2022DA DavidsonLower TargetNeutral$2,300.00 ➝ $2,150.00Low
8/23/2022Morgan StanleyBoost TargetEqual Weight$2,100.00 ➝ $2,300.00Low
8/15/2022Wells Fargo & CompanyLower TargetEqual Weight$2,650.00 ➝ $2,300.00Low
8/9/2022Atlantic SecuritiesLower Target$2,100.00N/A
8/9/2022Evercore ISILower Target$2,400.00N/A
8/5/2022Susquehanna BancsharesLower TargetPositive$2,900.00 ➝ $2,800.00Low
8/5/2022SusquehannaLower TargetPositive$2,900.00 ➝ $2,800.00Low
8/4/2022Stifel NicolausLower TargetHold$2,400.00 ➝ $2,300.00N/A
8/4/2022Deutsche Bank AktiengesellschaftLower TargetBuy$2,300.00 ➝ $2,280.00N/A
8/4/2022MizuhoLower TargetBuy$2,750.00 ➝ $2,300.00Low
8/4/2022Credit Suisse GroupLower TargetOutperform$2,985.00 ➝ $2,650.00Low
8/4/2022BarclaysLower TargetOverweight$2,390.00 ➝ $2,270.00Low
8/4/2022Piper SandlerLower TargetNeutral$2,500.00 ➝ $2,050.00Low
8/1/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,285.00Low
7/14/2022Truist FinancialLower TargetBuy$3,000.00 ➝ $2,600.00Low
7/7/2022Evercore ISILower TargetOutperform$3,000.00 ➝ $2,600.00N/A
6/29/2022JPMorgan Chase & Co.Lower TargetOverweight$2,900.00 ➝ $2,435.00Low
6/23/2022Morgan StanleyLower TargetEqual Weight$2,820.00 ➝ $2,100.00Low
6/22/2022JMP SecuritiesLower TargetMarket Outperform$2,750.00 ➝ $2,300.00Low
6/20/2022Ascendiant Capital MarketsSet Target$2,555.00Low
6/9/2022The Goldman Sachs GroupLower TargetNeutral$2,460.00 ➝ $2,360.00High
6/3/2022Truist FinancialLower TargetBuy$3,340.00 ➝ $3,000.00Low
5/6/2022The Goldman Sachs GroupReiterated RatingNeutral ➝ Neutral$2,460.00Low
5/5/2022Piper SandlerBoost Target$2,440.00 ➝ $2,500.00Low
5/5/2022Royal Bank of CanadaBoost Target$2,700.00 ➝ $2,800.00High
5/5/2022Evercore ISIBoost Target$2,900.00 ➝ $3,000.00High
5/5/2022Credit Suisse GroupBoost Target$2,850.00 ➝ $2,985.00High
5/5/2022BarclaysBoost Target$2,670.00 ➝ $2,760.00High
5/5/2022CitigroupBoost Target$2,600.00 ➝ $2,800.00High
5/5/2022OppenheimerBoost Target$2,560.00 ➝ $3,000.00High
4/20/2022CitigroupUpgradeNeutral ➝ Buy$2,290.00 ➝ $2,600.00Low
4/19/2022Tigress FinancialBoost TargetStrong-Buy$3,150.00 ➝ $3,210.00Medium
3/24/2022Ascendiant Capital MarketsBoost TargetBuy$2,800.00 ➝ $2,850.00High
3/23/2022Jefferies Financial GroupBoost TargetBuy ➝ Buy$2,800.00 ➝ $2,900.00Low
3/11/2022Deutsche Bank AktiengesellschaftInitiated CoverageBuy$2,512.00Medium
3/9/2022Truist FinancialLower TargetBuy$3,400.00 ➝ $3,300.00Low
3/9/2022Jefferies Financial GroupLower TargetBuy$3,000.00 ➝ $2,800.00High
3/9/2022OppenheimerUpgradeMarket Perform ➝ Outperform$2,560.00High
3/1/2022Evercore ISIUpgradeIn-Line ➝ Outperform$2,500.00 ➝ $2,900.00Medium
2/25/2022Susquehanna BancsharesLower TargetPositive$3,100.00 ➝ $2,900.00Low
2/25/2022SusquehannaLower TargetPositive$3,100.00 ➝ $2,900.00Low
2/25/2022Wells Fargo & CompanyLower Target$2,750.00 ➝ $2,500.00Low
2/24/2022Piper SandlerLower Target$2,470.00 ➝ $2,440.00Low
2/24/2022Gordon HaskettUpgradeHold ➝ BuyHigh
2/24/2022JMP SecuritiesLower TargetOutperform$2,900.00 ➝ $2,750.00High
2/24/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,775.00High
2/24/2022Evercore ISILower TargetInline$2,600.00 ➝ $2,500.00High
2/24/2022The Goldman Sachs GroupLower TargetNeutral$2,430.00 ➝ $2,300.00High
2/24/2022Loop CapitalLower TargetHold$2,290.00 ➝ $2,171.00High
2/24/2022Stifel NicolausLower TargetHold$2,700.00 ➝ $2,650.00High
2/24/2022Truist FinancialBoost Target$3,100.00 ➝ $3,400.00High
2/24/2022Morgan StanleyBoost TargetEqual Weight$2,660.00 ➝ $2,820.00High
2/24/2022BarclaysLower Target$2,740.00 ➝ $2,670.00Medium
2/24/2022Credit Suisse GroupLower TargetOutperform$3,100.00 ➝ $2,850.00High
1/19/2022Morgan StanleyBoost TargetEqual Weight$2,650.00 ➝ $2,660.00Medium
1/10/2022Piper SandlerLower Target$2,750.00 ➝ $2,470.00Low
12/16/2021Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$2,700.00Low
12/15/2021JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$2,620.00 ➝ $2,690.00High
12/2/2021UBS GroupInitiated CoverageBuy$2,838.00High
11/29/2021DA DavidsonBoost TargetNeutral$1,550.00 ➝ $2,300.00Medium
11/23/2021Wolfe ResearchBoost TargetOutperform$2,820.00 ➝ $2,940.00Low
11/10/2021ArgusUpgradeHold ➝ Buy$3,060.00High
11/8/2021Susquehanna BancsharesBoost TargetPositive$2,850.00 ➝ $3,100.00Medium
11/8/2021SusquehannaBoost TargetPositive$2,850.00 ➝ $3,100.00Low
11/4/2021Truist FinancialBoost TargetBuy$2,700.00 ➝ $3,100.00High
11/4/2021Jefferies Financial GroupBoost TargetNeutral ➝ Buy$2,850.00 ➝ $2,900.00High
11/4/2021The Goldman Sachs GroupBoost TargetNeutral$2,230.00 ➝ $2,430.00High
11/4/2021Wolfe ResearchBoost TargetOutperform$2,700.00 ➝ $2,820.00High
11/4/2021Evercore ISIBoost TargetInline$2,360.00 ➝ $2,600.00High
11/4/2021Stifel NicolausBoost TargetHold$2,450.00 ➝ $2,700.00High
11/4/2021Bank of AmericaBoost TargetBuy$2,950.00 ➝ $3,100.00High
11/4/2021Morgan StanleyBoost TargetEqual Weight$2,550.00 ➝ $2,650.00High
11/4/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,400.00High
11/4/2021MizuhoBoost TargetBuy$2,700.00 ➝ $2,950.00High
11/4/2021Royal Bank of CanadaBoost TargetSector Perform$2,400.00 ➝ $2,700.00High
11/4/2021JMP SecuritiesBoost TargetOutperform$2,650.00 ➝ $2,900.00High
11/4/2021Piper SandlerBoost TargetNeutral$2,375.00 ➝ $2,750.00High
10/12/2021CowenBoost TargetOutperform$2,700.00 ➝ $2,950.00Low
9/13/2021The Goldman Sachs GroupInitiated CoverageNeutral$2,230.00Low
8/5/2021Credit Suisse GroupBoost TargetOutperform$2,675.00 ➝ $3,100.00High
8/5/2021Stifel NicolausBoost TargetHold$2,400.00 ➝ $2,450.00High
8/5/2021Piper SandlerBoost TargetNeutral$2,345.00 ➝ $2,375.00High
5/12/2021Credit Suisse GroupBoost TargetOutperform$2,640.00 ➝ $2,675.00High
5/7/2021Susquehanna BancsharesLower TargetPositive$3,000.00 ➝ $2,850.00Medium
5/7/2021SusquehannaLower TargetPositive$3,000.00 ➝ $2,850.00Medium
5/6/2021Credit Suisse GroupLower TargetOutperform$2,740.00 ➝ $2,675.00N/A
5/6/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,600.00 ➝ $2,665.00High
5/6/2021BarclaysBoost TargetOverweight$2,710.00 ➝ $2,740.00High
4/30/2021BTIG ResearchReiterated RatingHold ➝ NeutralLow
4/22/2021CowenBoost TargetOutperform$2,550.00 ➝ $2,700.00Low
4/13/2021Jefferies Financial GroupUpgradeHold ➝ Buy$2,300.00 ➝ $2,800.00Medium
3/31/2021Wolfe ResearchInitiated CoverageOutperform$2,630.00Medium
3/30/2021Gordon HaskettInitiated CoverageHold$2,574.00Low
3/29/2021Bank of AmericaUpgradeNeutral ➝ BuyMedium
3/22/2021Bank of AmericaUpgradeNeutral ➝ Buy$2,950.00High
3/1/2021JMP SecuritiesBoost TargetOutperform$2,350.00 ➝ $2,550.00Low
3/1/2021Credit Suisse GroupBoost TargetOutperform$2,430.00 ➝ $2,640.00Low
2/26/2021Susquehanna BancsharesBoost TargetPositive$2,100.00 ➝ $3,000.00Low
2/26/2021SusquehannaBoost TargetPositive$2,100.00 ➝ $3,000.00Medium
2/25/2021Truist FinancialBoost Target$2,480.00 ➝ $2,700.00High
2/25/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,500.00Medium
2/25/2021Morgan StanleyBoost TargetEqual Weight$2,450.00 ➝ $2,550.00High
2/25/2021BarclaysBoost TargetOverweight$2,229.00 ➝ $2,710.00High
2/25/2021Deutsche Bank AktiengesellschaftLower TargetBuy$2,680.00 ➝ $2,600.00High
2/25/2021MizuhoBoost TargetBuy$2,345.00 ➝ $2,700.00High
2/25/2021Piper SandlerBoost TargetNeutral$1,709.00 ➝ $2,345.00High
2/22/2021Credit Suisse GroupBoost TargetOutperform$2,170.00 ➝ $2,430.00High
2/18/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,585.00 ➝ $2,680.00Medium
1/28/2021Wells Fargo & CompanyBoost TargetEqual Weight$1,800.00 ➝ $2,250.00High
1/21/2021Truist FinancialBoost Target$2,120.00 ➝ $2,480.00Medium
1/11/2021Morgan StanleyBoost TargetEqual Weight$2,250.00 ➝ $2,450.00Medium
1/8/2021MizuhoBoost TargetBuy$2,020.00 ➝ $2,345.00Medium
1/4/2021Bank of AmericaBoost TargetNeutral$2,165.00 ➝ $2,285.00N/A
1/4/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$1,985.00 ➝ $2,585.00N/A
1/4/2021Loop CapitalInitiated CoverageHold$2,029.00N/A
12/10/2020Smith Barney CitigroupDowngradeBuy ➝ Neutral$2,050.00 ➝ $2,250.00Low
12/1/2020BarclaysBoost TargetOverweight$1,960.00 ➝ $2,290.00Low
11/30/2020Sanford C. BernsteinInitiated CoverageUnderperform$1,720.00Medium
11/30/2020Morgan StanleyBoost TargetEqual Weight$2,085.00 ➝ $2,250.00Medium
11/8/2020Piper SandlerLower TargetNeutral$1,721.00 ➝ $1,709.00High
11/6/2020UBS GroupLower TargetNeutral$1,950.00 ➝ $1,840.00Low
11/6/2020Needham & Company LLCLower TargetBuy$2,000.00 ➝ $1,900.00High
11/4/2020Credit Suisse GroupBoost TargetOutperform$2,150.00 ➝ $2,200.00Low
11/3/2020Deutsche Bank AktiengesellschaftLower TargetPositive ➝ Buy$2,085.00 ➝ $2,000.00High
10/19/2020Truist FinancialBoost Target$2,080.00 ➝ $2,120.00Low
10/15/2020Morgan StanleyBoost TargetEqual Weight$1,900.00 ➝ $2,085.00Low
10/14/2020BarclaysBoost TargetOverweight$1,900.00 ➝ $2,000.00Medium
9/11/2020UBS GroupReiterated RatingPositive ➝ Neutral$1,850.00 ➝ $1,950.00Medium
8/11/2020CitigroupBoost TargetBuy$1,900.00 ➝ $2,050.00Low
8/10/2020JMP SecuritiesReiterated RatingMarket Outperform$2,000.00Low
8/7/2020Morgan StanleyReiterated RatingEqual WeightLow
8/7/2020OppenheimerReiterated RatingHoldHigh
8/7/2020Credit Suisse GroupBoost TargetOutperform$2,060.00 ➝ $2,150.00High
8/7/2020MizuhoBoost TargetBuy$1,700.00 ➝ $2,020.00High
8/7/2020Needham & Company LLCReiterated RatingBuy$1,750.00 ➝ $2,000.00High
8/5/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,625.00 ➝ $2,000.00High
7/29/2020Jefferies Financial GroupReiterated RatingUnderperform ➝ Hold$1,300.00 ➝ $1,600.00Medium
7/20/2020The Goldman Sachs GroupBoost TargetAverage ➝ Neutral$1,200.00 ➝ $1,500.00Medium
6/10/2020BTIG ResearchInitiated CoverageNeutralHigh
6/3/2020Morgan StanleyReiterated RatingEqual Weight$1,030.00 ➝ $1,560.00Low
5/11/2020Susquehanna BancsharesLower Target$2,250.00 ➝ $1,700.00Low
5/8/2020Wells Fargo & CompanyReiterated RatingHoldLow
5/8/2020CfraLower TargetHold$1,800.00 ➝ $1,550.00High
5/8/2020Stifel NicolausLower TargetHold$1,550.00 ➝ $1,450.00Medium
5/8/2020JPMorgan Chase & Co.Lower TargetNeutral$1,520.00 ➝ $1,460.00Low
5/8/2020SunTrust BanksLower TargetBuy$2,070.00 ➝ $2,030.00Medium
5/8/2020Royal Bank of CanadaBoost TargetOutperform$1,535.00 ➝ $1,550.00Medium
5/8/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,600.00 ➝ $1,625.00Low
5/5/2020Needham & Company LLCReiterated RatingBuy$2,000.00 ➝ $1,750.00Medium
5/5/2020MizuhoLower TargetBuy$2,050.00 ➝ $1,720.00Medium
5/4/2020Credit Suisse GroupLower TargetOutperform$1,870.00 ➝ $1,790.00Low
4/21/2020UBS GroupLower TargetNeutral$1,540.00 ➝ $1,430.00Low
4/20/2020CitigroupLower TargetBuy$2,000.00 ➝ $1,700.00High
4/16/2020Royal Bank of CanadaReiterated RatingBuy$1,535.00High
4/16/2020BarclaysReiterated RatingBuy$1,610.00Medium
4/9/2020JMP SecuritiesLower TargetMarket Outperform$1,650.00 ➝ $1,600.00High
4/8/2020SunTrust BanksReiterated RatingBuy$2,070.00High
3/27/2020The Goldman Sachs GroupLower TargetNeutral$1,700.00 ➝ $1,225.00High
3/23/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,225.00 ➝ $1,600.00High
3/18/2020JPMorgan Chase & Co.Lower TargetNeutral$1,840.00 ➝ $1,540.00High
3/11/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,340.00 ➝ $2,225.00High
3/10/2020Royal Bank of CanadaLower TargetOutperform$2,150.00 ➝ $1,900.00Low
3/10/2020UBS GroupLower TargetNeutral$1,870.00 ➝ $1,540.00Low
3/10/2020Credit Suisse GroupLower TargetOutperform$2,260.00 ➝ $1,870.00Low
3/10/2020SunTrust BanksReiterated RatingBuy$2,250.00 ➝ $2,100.00Medium
3/9/2020CowenLower TargetOutperform$2,000.00 ➝ $1,650.00High
3/6/2020ArgusDowngradeBuy ➝ Hold$2,200.00Medium
3/6/2020CitigroupInitiated CoverageBuy$2,200.00Low
2/27/2020Piper SandlerLower TargetNeutral$1,900.00 ➝ $1,750.00High
2/27/2020Bank of AmericaLower TargetNeutral$2,300.00 ➝ $2,067.00High
2/27/2020Deutsche Bank AktiengesellschaftLower TargetBuy$2,350.00 ➝ $2,340.00High
2/27/2020Morgan StanleyLower TargetEqual Weight$2,200.00 ➝ $2,050.00High
2/27/2020WedbushLower TargetBuy ➝ Neutral$2,000.00 ➝ $1,750.00High
2/27/2020Wells Fargo & CompanyLower TargetEqual Weight$2,150.00 ➝ $1,750.00High
2/27/2020Needham & Company LLCLower TargetBuy$2,200.00 ➝ $2,000.00Medium
2/27/2020Stifel NicolausReiterated RatingHold$1,950.00Medium
2/27/2020UBS GroupLower TargetNeutral$2,200.00 ➝ $1,870.00Medium
2/27/2020MizuhoLower TargetBuy$2,150.00 ➝ $2,050.00Medium
2/26/2020DA DavidsonReiterated RatingNeutral$1,775.00High
2/21/2020Raymond JamesReiterated RatingHoldHigh
2/20/2020Credit Suisse GroupLower TargetOutperform$2,360.00 ➝ $2,330.00Low
1/31/2020Tigress FinancialReiterated RatingBuyLow
1/21/2020Morgan StanleyBoost TargetEqual Weight$2,050.00 ➝ $2,200.00High
1/17/2020UBS GroupBoost TargetNeutral$2,000.00 ➝ $2,200.00Low
1/10/2020SunTrust BanksReiterated RatingBuy$2,240.00 ➝ $2,350.00Low
12/20/2019JMP SecuritiesReiterated RatingOutperform$2,300.00Medium
12/2/2019MizuhoReiterated RatingBuy$2,150.00Low
11/18/2019Consumer EdgeInitiated CoverageOverweight$2,250.00Low
11/11/2019Evercore ISIReiterated RatingHold$1,970.00Low
11/8/2019The Goldman Sachs GroupLower TargetNeutral$1,800.00 ➝ $1,750.00Low
11/8/2019Deutsche Bank AktiengesellschaftBoost TargetBuy$2,250.00 ➝ $2,350.00High
11/8/2019UBS GroupBoost TargetNeutral$1,960.00 ➝ $2,000.00High
11/8/2019CowenBoost TargetOutperform ➝ Top Pick$2,300.00 ➝ $2,400.00High
11/8/2019WedbushBoost TargetNeutral$1,950.00 ➝ $2,000.00N/A
11/8/2019Credit Suisse GroupBoost TargetOutperform$2,340.00 ➝ $2,360.00High
11/8/2019Stifel NicolausBoost TargetHold$2,045.00 ➝ $2,050.00High
11/7/2019SunTrust BanksBoost TargetBuy$2,240.00High
11/1/2019Bank of AmericaDowngradeBuy ➝ NeutralMedium
10/30/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
10/25/2019Raymond JamesDowngradeOutperform ➝ Market PerformMedium
10/16/2019BarclaysReiterated RatingBuy$2,160.00Low
9/26/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$2,000.00 ➝ $2,150.00Medium
8/11/2019Evercore ISIReiterated RatingHold ➝ NeutralLow
8/8/2019Morgan StanleyBoost TargetEqual Weight$2,050.00 ➝ $2,100.00Low
8/8/2019Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$2,150.00 ➝ $2,100.00Low
8/8/2019JPMorgan Chase & Co.Boost TargetNeutral$1,930.00 ➝ $2,125.00Medium
8/8/2019BarclaysReiterated RatingOverweight ➝ Overweight$2,080.00 ➝ $2,140.00High
8/8/2019CowenReiterated RatingOutperform ➝ Outperform$2,160.00 ➝ $2,300.00High
8/8/2019Deutsche Bank AktiengesellschaftBoost TargetBuy ➝ Buy$2,175.00 ➝ $2,275.00Medium
8/8/2019Piper Jaffray CompaniesReiterated RatingNeutral ➝ Neutral$1,800.00 ➝ $1,900.00Medium
8/8/2019MizuhoReiterated RatingBuy ➝ Buy$2,050.00 ➝ $2,150.00Medium
7/30/2019CowenBoost TargetOutperform$2,000.00 ➝ $2,160.00Low
7/18/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
7/16/2019BarclaysReiterated RatingOverweight$2,040.00 ➝ $2,080.00Low
7/15/2019Morgan StanleyReiterated RatingEqual WeightLow
5/23/2019CitigroupUpgradeNeutral ➝ Buy$1,800.00 ➝ $1,745.02Medium
5/20/2019Needham & Company LLCInitiated CoverageBuy$2,200.00Low
5/14/2019Ascendiant Capital MarketsSet TargetBuy$2,000.00Low
5/10/2019MizuhoLower TargetBuy$2,130.00 ➝ $2,050.00High
5/10/2019Morgan StanleyBoost TargetEqual Weight$1,900.00 ➝ $1,950.00High
5/10/2019UBS GroupLower TargetNeutral$2,000.00 ➝ $1,960.00High
5/10/2019Credit Suisse GroupReiterated RatingOutperform$2,235.00 ➝ $2,250.00High
4/30/2019Credit Suisse GroupLower TargetOutperform$2,250.00 ➝ $2,235.00Low
4/29/2019Stifel NicolausReiterated RatingHold$1,995.00Low
4/4/2019SunTrust BanksReiterated RatingBuy$2,150.00Low
3/22/2019WedbushDowngradeOutperform ➝ Neutral$2,000.00 ➝ $1,850.00High
3/19/2019Telsey Advisory GroupDowngradeOutperform ➝ Market Perform$2,100.00 ➝ $1,800.00Low
3/6/2019Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$2,050.00 ➝ $1,900.00Low
3/1/2019CitigroupLower TargetNeutral ➝ Neutral$1,900.00 ➝ $1,800.00Low
2/28/2019OppenheimerDowngradeOutperform ➝ Market PerformLow
2/28/2019MizuhoReiterated RatingBuyMedium
2/28/2019SunTrust BanksReiterated RatingPositive ➝ Buy$2,150.00High
2/28/2019Wells Fargo & CompanyLower TargetOutperform$2,150.00 ➝ $2,000.00High
2/28/2019Stifel NicolausLower TargetHold$2,150.00 ➝ $1,995.00High
2/28/2019WedbushReiterated RatingOutperform ➝ Outperform$2,100.00 ➝ $2,000.00High
2/28/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralHigh
2/28/2019Piper Jaffray CompaniesDowngradeOverweight ➝ Neutral$2,100.00 ➝ $1,800.00High
2/26/2019Bank of AmericaReiterated RatingBuy ➝ Buy$2,300.00 ➝ $2,400.00Medium
2/21/2019CowenBoost TargetOutperform ➝ Positive$2,200.00 ➝ $2,300.00Low
2/5/2019Deutsche Bank AktiengesellschaftUpgradeHold ➝ Buy$2,150.00 ➝ $2,370.00High
1/9/2019Morgan StanleyDowngradeOverweight ➝ Equal Weight$2,100.00 ➝ $2,050.00Low
1/9/2019Jefferies Financial GroupDowngradeBuy ➝ HoldLow
12/24/2018Tigress FinancialReiterated RatingBuyLow
11/28/2018Telsey Advisory GroupInitiated CoverageOutperform ➝ Outperform$2,100.00Low
11/19/2018Wells Fargo & CompanyUpgradeMarket Perform ➝ Outperform$2,150.00High
11/6/2018DA DavidsonSet TargetHold$2,000.00Medium
11/6/2018WedbushSet TargetBuy$2,500.00Medium
11/6/2018Raymond JamesReiterated RatingOutperform ➝ Outperform$1,970.00 ➝ $2,160.00Medium
11/6/2018Credit Suisse GroupReiterated RatingOutperform ➝ Outperform$2,100.00 ➝ $2,240.00Medium
11/6/2018Bank of AmericaBoost TargetBuy$2,150.00 ➝ $2,300.00High
11/6/2018BarclaysReiterated RatingOverweight ➝ Overweight$2,300.00 ➝ $2,360.00High
11/6/2018Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$2,425.00High
10/22/2018CowenSet TargetBuy$2,375.00 ➝ $2,200.00Low
10/15/2018Evercore ISIInitiated CoverageIn-line ➝ In-Line$1,930.00Low
9/27/2018BarclaysBoost Target$2,270.00Low
8/11/2018CowenSet TargetBuy$2,375.00Medium
8/10/2018Jefferies Financial GroupDowngradeNeutral ➝ Hold$2,060.00Low
8/10/2018Credit Suisse GroupReiterated RatingOutperform ➝ Buy$2,250.00 ➝ $2,100.00Low
8/10/2018DA DavidsonSet TargetHold$1,990.00Low
8/10/2018MizuhoLower TargetBuy$2,400.00Low
8/10/2018CitigroupDowngradeBuy ➝ NeutralLow
8/10/2018JPMorgan Chase & Co.DowngradeOverweight ➝ NeutralLow
8/10/2018UBS GroupUpgradeNeutral ➝ Buy$2,060.00 ➝ $2,320.00Low
8/9/2018Piper Jaffray CompaniesReiterated RatingOverweight$2,100.00Medium
8/9/2018Stifel NicolausDowngradeBuy ➝ HoldMedium
8/9/2018SunTrust BanksReiterated RatingBuy$2,300.00High
8/9/2018BenchmarkReiterated RatingHoldHigh
7/11/2018Morgan StanleyReiterated RatingOverweight ➝ Overweight$2,100.00 ➝ $2,200.00Low
7/10/2018SunTrust BanksReiterated RatingBuy$2,300.00Low
6/22/2018BenchmarkDowngradeBuy ➝ HoldLow
5/10/2018Stifel NicolausBoost TargetBuy ➝ Buy$2,222.00 ➝ $2,332.00Low
5/10/2018Morgan StanleyLower TargetOverweight$2,240.00 ➝ $2,100.00High
5/10/2018Royal Bank of CanadaReiterated RatingOutperformHigh
5/8/2018Deutsche Bank AktiengesellschaftReiterated RatingHold ➝ Hold$2,175.00Medium
5/7/2018Wells Fargo & CompanyReiterated RatingHold$2,050.00Low
5/3/2018OppenheimerBoost TargetOutperform$2,275.00 ➝ $2,500.00Low
4/27/2018Piper Jaffray CompaniesReiterated RatingOverweight$2,300.00Medium
4/13/2018SunTrust BanksBoost TargetBuy$2,350.00 ➝ $2,380.00Low
4/4/2018DA DavidsonInitiated CoverageNeutral$2,260.00Low
4/3/2018WedbushInitiated CoverageOutperform ➝ Outperform$2,500.00Low
3/22/2018MizuhoInitiated CoverageBuy$1,733.00 ➝ $2,600.00Medium
3/16/2018BarclaysReiterated RatingOverweight ➝ Overweight$2,260.00Low
3/15/2018Needham & Company LLCBoost TargetBuy$2,000.00 ➝ $2,500.00Low
3/8/2018ArgusUpgradeHold ➝ Buy$2,520.00Medium
3/1/2018OppenheimerBoost TargetOutperform$2,275.00 ➝ $2,100.00Low
2/28/2018Royal Bank of CanadaBoost TargetOutperform$2,500.00High
2/28/2018Wells Fargo & CompanyReiterated RatingMarket Perform$1,850.00 ➝ $1,975.00High
2/28/2018SunTrust BanksBoost TargetReduce ➝ Buy$2,350.00High
2/28/2018Stifel NicolausReiterated RatingBuyHigh
2/28/2018BarclaysBoost TargetOverweight ➝ Overweight$2,050.00 ➝ $2,250.00High
2/28/2018Piper Jaffray CompaniesBoost TargetOverweight$2,100.00High
2/26/2018SunTrust BanksReiterated RatingBuyLow
2/22/2018Deutsche Bank AktiengesellschaftReiterated RatingHold ➝ Hold$2,045.00Low
2/21/2018Wells Fargo & CompanyReiterated RatingHold$1,850.00Low
2/7/2018Credit Suisse GroupUpgradeBuyHigh
1/30/2018Wells Fargo & CompanyBoost TargetMarket Perform ➝ Market Perform$1,800.00 ➝ $1,850.00Low
1/24/2018JMP SecuritiesBoost TargetMkt Outperform ➝ Outperform$1,950.00 ➝ $2,100.00Low
1/12/2018SunTrust BanksBoost TargetBuy$2,200.00Low
1/9/2018OppenheimerBoost TargetOutperform$1,950.00 ➝ $2,100.00Low
12/7/2017MKM PartnersDowngradeBuy ➝ Neutral$2,225.00 ➝ $1,850.00Medium
12/1/2017ArgusDowngradeBuy ➝ Hold$1,459.49 ➝ $1,739.71Low
11/16/2017KeyCorpReiterated RatingHoldN/A
11/7/2017BarclaysReiterated RatingOverweightN/A
11/7/2017UBS GroupReiterated RatingNeutralN/A
11/7/2017OppenheimerReiterated RatingBuy$2,100.00 ➝ $1,950.00N/A
11/7/2017CitigroupReiterated RatingBuy$2,050.00N/A
11/7/2017Morgan StanleyReiterated RatingOverweight$2,100.00 ➝ $1,900.00N/A
11/7/2017Credit Suisse GroupReiterated RatingOutperform$2,070.00 ➝ $2,000.00N/A
11/7/2017Stifel NicolausLower TargetBuy ➝ Buy$2,100.00 ➝ $2,000.00N/A
11/7/2017Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$2,050.00 ➝ $2,100.00N/A
11/7/2017Needham & Company LLCReiterated RatingBuy ➝ Buy$2,200.00 ➝ $2,000.00N/A
11/7/2017GuggenheimDowngradeBuy ➝ NeutralN/A
11/7/2017Piper Jaffray CompaniesReiterated RatingOverweight$2,000.00N/A
10/24/2017Deutsche Bank AktiengesellschaftReiterated RatingHold$2,050.00N/A
10/11/2017BarclaysReiterated RatingBuy$2,150.00N/A
10/4/2017SunTrust BanksReiterated RatingBuy$2,200.00N/A
10/2/2017Morgan StanleyReiterated RatingOverweight ➝ Overweight$2,050.00 ➝ $2,100.00Low
(Data available from 10/2/2017 forward)

News Sentiment Rating

0.16 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 13 very positive mentions
  • 47 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
3/6/2022
  • 5 very positive mentions
  • 39 positive mentions
  • 6 negative mentions
  • 3 very negative mentions
4/5/2022
  • 7 very positive mentions
  • 35 positive mentions
  • 6 negative mentions
  • 3 very negative mentions
5/5/2022
  • 13 very positive mentions
  • 53 positive mentions
  • 5 negative mentions
  • 1 very negative mentions
6/4/2022
  • 9 very positive mentions
  • 24 positive mentions
  • 7 negative mentions
  • 1 very negative mentions
7/4/2022
  • 10 very positive mentions
  • 38 positive mentions
  • 4 negative mentions
  • 3 very negative mentions
8/3/2022
  • 12 very positive mentions
  • 52 positive mentions
  • 8 negative mentions
  • 1 very negative mentions
9/2/2022
  • 5 very positive mentions
  • 37 positive mentions
  • 10 negative mentions
  • 2 very negative mentions
10/2/2022

Current Sentiment

  • 5 very positive mentions
  • 37 positive mentions
  • 10 negative mentions
  • 2 very negative mentions

Recent Stories by Sentiment

Booking logo
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
Read More

Today's Range

Now: $1,643.21
Low: $1,641.87
High: $1,701.76

50 Day Range

MA: $1,911.49
Low: $1,643.21
High: $2,151.34

52 Week Range

Now: $1,643.21
Low: $1,641.87
High: $2,715.66

Volume

498,503 shs

Average Volume

404,006 shs

Market Capitalization

$65.25 billion

P/E Ratio

43.81

Dividend Yield

N/A

Beta

1.23

Frequently Asked Questions

What sell-side analysts currently cover shares of Booking?

The following Wall Street analysts have issued reports on Booking in the last twelve months: Argus, Ascendiant Capital Markets, Atlantic Securities, Bank of America Co., Barclays PLC, Citigroup Inc., Cowen Inc, Credit Suisse Group AG, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, Gordon Haskett, Jefferies Financial Group Inc., JMP Securities, JPMorgan Chase & Co., Loop Capital, Mizuho, Morgan Stanley, Oppenheimer Holdings Inc., Piper Sandler, Royal Bank of Canada, Stifel Nicolaus, StockNews.com, Susquehanna, Susquehanna Bancshares, Inc., The Goldman Sachs Group, Inc., TheStreet, Tigress Financial, Truist Financial Co., UBS Group AG, Wedbush, Wells Fargo & Company, and Wolfe Research.
View the latest analyst ratings for BKNG.

What is the current price target for Booking?

30 Wall Street analysts have set twelve-month price targets for Booking in the last year. Their average twelve-month price target is $2,550.37, suggesting a possible upside of 55.2%. Tigress Financial has the highest price target set, predicting BKNG will reach $3,210.00 in the next twelve months. Piper Sandler has the lowest price target set, forecasting a price of $2,050.00 for Booking in the next year.
View the latest price targets for BKNG.

What is the current consensus analyst rating for Booking?

Booking currently has 8 hold ratings, 21 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe BKNG will outperform the market and that investors should add to their positions of Booking.
View the latest ratings for BKNG.

What other companies compete with Booking?

Other companies that are similar to Booking include JD.com, Target, TJX Companies, Pinduoduo and Dollar General. Learn More about companies similar to Booking.

How do I contact Booking's investor relations team?

Booking's physical mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider's listed phone number is 203-299-8000 and its investor relations email address is [email protected] The official website for Booking is www.bookingholdings.com. Learn More about contacing Booking investor relations.