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Baozun - BZUN Stock Price Target and Predictions

  • Consensus Rating: Sell
  • Consensus Price Target: $0.00
  • Forecasted Upside: -100.00%
  • Number of Analysts: 1
  • Breakdown:
  • 1 Sell Ratings
  • 0 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
$2.93 As of 12/4/2025 05:00 PM ET
▲ +0.08 (2.81%)

This chart shows the closing price for BZUN by one month, three months, or twelve months.

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Analyst Price Target for BZUN

Analyst Price Target is $0.00
▼ -100.00% Downside Potential
This price target is based on 1 analysts offering 12 month price targets for Baozun in the last 3 months. The average price target is $0.00, with a high forecast of $0.00 and a low forecast of $10,000,000.00. The average price target represents a -100.00% upside from the last price of $2.93.

This chart shows the closing price for BZUN for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Sell

The current consensus among 1 investment analysts is to sell stock in Baozun. This rating changed within the last month from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
6/13/2024
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
9/11/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
12/10/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/10/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
6/8/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
9/6/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
11/5/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 1 sell ratings
Ratings as of
12/5/2025

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 0 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
10/8/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/27/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
11/26/2024CitigroupBoost TargetBuy ➝ Buy$3.90 ➝ $4.20
8/30/2024CLSADowngradeOutperform ➝ Hold$2.80 ➝ $2.20
3/26/2024China RenaissanceDowngradeBuy ➝ Hold
8/29/2023HSBCLower TargetHold ➝ Hold$4.50 ➝ $4.20
8/15/2023CitigroupLower TargetBuy ➝ Buy$6.00 ➝ $5.20
5/31/2023CitigroupLower Target$8.00 ➝ $6.00
4/28/2023HSBCLower Target$5.00 ➝ $4.80
3/26/2023CitigroupLower Target$10.00 ➝ $8.00
3/23/2023HSBCLower TargetHold$8.00 ➝ $5.00
2/27/2023CLSAUpgradeUnderperform ➝ Outperform$4.40 ➝ $7.00
1/30/2023JPMorgan Chase & Co.Initiated CoverageOverweight
1/20/2023Daiwa Capital MarketsUpgradeNeutral ➝ Outperform
1/11/2023JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$9.00 ➝ $10.00
11/30/2022CitigroupLower TargetBuy$8.30 ➝ $6.60
10/13/2022CitigroupLower Target$15.00 ➝ $8.30
8/25/2022CitigroupLower Target$18.00 ➝ $15.00
6/1/2022JPMorgan Chase & Co.Boost Target$8.00 ➝ $9.00
5/27/2022HSBCBoost Target$8.00 ➝ $9.00
5/16/2022JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$5.00 ➝ $8.00
4/14/2022Jefferies Financial GroupLower Target$13.90 ➝ $12.00
3/14/2022JPMorgan Chase & Co.DowngradeOverweight ➝ Underweight$5.00
3/11/2022Credit Suisse GroupUpgradeUnderperform ➝ Neutral$8.30
3/11/2022HSBCLower TargetHold$14.50 ➝ $8.00
12/1/2021CitigroupLower TargetBuy$22.00 ➝ $19.00
10/20/2021CitigroupLower TargetBuy$34.00 ➝ $22.00
8/20/2021Daiwa Capital MarketsDowngradeBuy ➝ Neutral$42.00 ➝ $20.00
8/20/2021HSBCLower TargetHold$38.00 ➝ $22.00
8/3/2021CitigroupLower TargetBuy$57.00 ➝ $36.00
7/23/2021Credit Suisse GroupDowngradeOutperform ➝ Underperform$23.00
6/9/2021JPMorgan Chase & Co.Initiated CoverageOverweight
5/19/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$41.00
4/21/2021CitigroupLower Target$60.00 ➝ $57.00
1/26/2021CICC ResearchDowngradeOutperform ➝ Market Perform$36.00
(Data available from 12/5/2020 forward)

News Sentiment Rating

0.69 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
5/9/2025
  • 4 very positive mentions
  • 8 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
6/8/2025
  • 3 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/8/2025
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/7/2025
  • 7 very positive mentions
  • 6 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
9/6/2025
  • 0 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
10/6/2025
  • 2 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/5/2025
  • 4 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/5/2025

Current Sentiment

  • 4 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Baozun logo
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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Today's Range

Now: $2.93
Low: $2.88
High: $3.00

50 Day Range

MA: $3.33
Low: $2.75
High: $4.14

52 Week Range

Now: $2.93
Low: $2.12
High: $4.88

Volume

177,056 shs

Average Volume

185,482 shs

Market Capitalization

$169.30 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

0.31

Frequently Asked Questions

What sell-side analysts currently cover shares of Baozun?

The following Wall Street analysts have issued stock ratings on Baozun in the last year: Wall Street Zen, and Weiss Ratings.
View the latest analyst ratings for BZUN.

What is the current price target for Baozun?

0 Wall Street analysts have set twelve-month price targets for Baozun in the last year. has the lowest price target set, forecasting a price of $10,000,000.00 for Baozun in the next year.
View the latest price targets for BZUN.

What is the current consensus analyst rating for Baozun?

Baozun currently has 1 sell rating from Wall Street analysts. The stock has a consensus analyst rating of "Sell." A "sell" rating indicates that analysts believe BZUN will underperform the market and that investors should sell shares of Baozun.
View the latest ratings for BZUN.

What other companies compete with Baozun?

Other companies that are similar to Baozun include Stitch Fix, Betterware de México, S.A.P.I. de C.V., ZKH Group, ARKO and Lands' End. Learn More about companies similar to Baozun.

How do I contact Baozun's investor relations team?

Baozun's physical mailing address is Building B No.1268 Wanrong Road, SHANGHAI F4, 200436. The technology company's listed phone number is 862160809991 and its investor relations email address is http://ir.baozun.com. The official website for Baozun is www.baozun.com. Learn More about contacing Baozun investor relations.