Analyst Price Target is $3.20
▲ +33.33% Upside Potential
This price target is based on 3 analysts offering 12 month price targets for Baozun in the last 3 months. The average price target is $3.20, with a high forecast of $4.20 and a low forecast of $2.20. The average price target represents a 33.33% upside from the last price of $2.40.
Current Consensus is
Hold
The current consensus among 3 polled investment analysts is to hold stock in Baozun. This rating has held steady since March 2024, when it changed from a Moderate Buy consensus rating.
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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