• Consensus Rating: Hold
  • Consensus Price Target: $3.20
  • Forecasted Upside: 33.33%
  • Number of Analysts: 3
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 1 Buy Ratings
  • 0 Strong Buy Ratings
$2.40
▼ -0.02 (-0.83%)

This chart shows the closing price for BZUN by one month, three months, or twelve months.

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Analyst Price Target for BZUN

Analyst Price Target is $3.20
▲ +33.33% Upside Potential
This price target is based on 3 analysts offering 12 month price targets for Baozun in the last 3 months. The average price target is $3.20, with a high forecast of $4.20 and a low forecast of $2.20. The average price target represents a 33.33% upside from the last price of $2.40.

This chart shows the closing price for BZUN for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 3 polled investment analysts is to hold stock in Baozun. This rating has held steady since March 2024, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
6/16/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
9/14/2023
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
12/13/2023
  • 0 strong buy ratings
  • 1 buy ratings
  • 1 hold ratings
  • 0 sell ratings
3/12/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
6/10/2024
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
9/8/2024
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
11/7/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings
12/7/2024

Latest Recommendations

  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/26/2024CitigroupBoost TargetBuy ➝ Buy$3.90 ➝ $4.20
8/30/2024CLSADowngradeOutperform ➝ Hold$2.80 ➝ $2.20
3/26/2024China RenaissanceDowngradeBuy ➝ Hold
8/29/2023HSBCLower TargetHold ➝ Hold$4.50 ➝ $4.20
8/15/2023CitigroupLower TargetBuy ➝ Buy$6.00 ➝ $5.20
5/31/2023CitigroupLower Target$8.00 ➝ $6.00
4/28/2023HSBCLower Target$5.00 ➝ $4.80
3/26/2023CitigroupLower Target$10.00 ➝ $8.00
3/23/2023HSBCLower TargetHold$8.00 ➝ $5.00
2/27/2023CLSAUpgradeUnderperform ➝ Outperform$4.40 ➝ $7.00
1/30/2023JPMorgan Chase & Co.Initiated CoverageOverweight
1/20/2023Daiwa Capital MarketsUpgradeNeutral ➝ Outperform
1/11/2023JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$9.00 ➝ $10.00
11/30/2022CitigroupLower TargetBuy$8.30 ➝ $6.60
10/13/2022CitigroupLower Target$15.00 ➝ $8.30
8/25/2022CitigroupLower Target$18.00 ➝ $15.00
6/1/2022JPMorgan Chase & Co.Boost Target$8.00 ➝ $9.00
5/27/2022HSBCBoost Target$8.00 ➝ $9.00
5/16/2022JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$5.00 ➝ $8.00
4/14/2022Jefferies Financial GroupLower Target$13.90 ➝ $12.00
3/14/2022JPMorgan Chase & Co.DowngradeOverweight ➝ Underweight$5.00
3/11/2022Credit Suisse GroupUpgradeUnderperform ➝ Neutral$8.30
3/11/2022HSBCLower TargetHold$14.50 ➝ $8.00
12/1/2021CitigroupLower TargetBuy$22.00 ➝ $19.00
10/20/2021CitigroupLower TargetBuy$34.00 ➝ $22.00
8/20/2021Daiwa Capital MarketsDowngradeBuy ➝ Neutral$42.00 ➝ $20.00
8/20/2021HSBCLower TargetHold$38.00 ➝ $22.00
8/3/2021CitigroupLower TargetBuy$57.00 ➝ $36.00
7/23/2021Credit Suisse GroupDowngradeOutperform ➝ Underperform$23.00
6/9/2021JPMorgan Chase & Co.Initiated CoverageOverweight
5/19/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$41.00
4/21/2021CitigroupLower Target$60.00 ➝ $57.00
1/26/2021CICC ResearchDowngradeOutperform ➝ Market Perform$36.00
11/24/2020Credit Suisse GroupDowngradeOutperform ➝ Neutral$44.00
8/25/202086 ResearchInitiated CoverageHold$43.00
8/24/2020CitigroupBoost TargetBuy$43.00 ➝ $50.00
6/4/2020Bank of AmericaBoost TargetNeutral$32.00 ➝ $36.00
6/3/2020Credit Suisse GroupUpgradeNeutral ➝ Outperform$36.00
3/31/2020Bank of AmericaDowngradeBuy ➝ Neutral$32.00
12/9/2019HSBCInitiated CoverageHold$41.50
(Data available from 12/7/2019 forward)

News Sentiment Rating

0.55 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 4 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
5/11/2024
  • 2 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/10/2024
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
7/10/2024
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
8/9/2024
  • 2 very positive mentions
  • 10 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
9/8/2024
  • 2 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
10/8/2024
  • 3 very positive mentions
  • 4 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
11/7/2024
  • 3 very positive mentions
  • 9 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
12/7/2024

Current Sentiment

  • 3 very positive mentions
  • 9 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Positive

Baozun logo
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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Today's Range

Now: $2.40
Low: $2.39
High: $2.50

50 Day Range

MA: $3.04
Low: $2.37
High: $4.22

52 Week Range

Now: $2.40
Low: $1.90
High: $4.38

Volume

548,135 shs

Average Volume

434,499 shs

Market Capitalization

$147.74 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

0.32

Frequently Asked Questions

What sell-side analysts currently cover shares of Baozun?

The following Wall Street analysts have issued stock ratings on Baozun in the last year: China Renaissance, Citigroup Inc., CLSA, and StockNews.com.
View the latest analyst ratings for BZUN.

What is the current price target for Baozun?

0 Wall Street analysts have set twelve-month price targets for Baozun in the last year. Their average twelve-month price target is $3.20, suggesting a possible upside of 33.3%. Citigroup Inc. has the highest price target set, predicting BZUN will reach $4.20 in the next twelve months. CLSA has the lowest price target set, forecasting a price of $2.20 for Baozun in the next year.
View the latest price targets for BZUN.

What is the current consensus analyst rating for Baozun?

Baozun currently has 2 hold ratings and 1 buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in BZUN, but not buy more shares or sell existing shares.
View the latest ratings for BZUN.

What other companies compete with Baozun?

How do I contact Baozun's investor relations team?

Baozun's physical mailing address is Building B No.1268 Wanrong Road, SHANGHAI F4, 200436. The technology company's listed phone number is 862160809991 and its investor relations email address is http://ir.baozun.com. The official website for Baozun is www.baozun.com. Learn More about contacing Baozun investor relations.