NASDAQ:KHC - The Kraft Heinz Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $38.56
  • Forecasted Upside: 5.14 %
  • Number of Analysts: 9
  • Breakdown:
  • 1 Sell Ratings
  • 6 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
$36.67
▲ +0.45 (1.24%)

This chart shows the closing price for KHC by one month, three months, or twelve months.

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Analyst Price Target for KHC

Analyst Price Target is $38.56
▲ +5.14% Upside Potential
This price target is based on 9 analysts offering 12 month price targets for The Kraft Heinz in the last 3 months. The average price target is $38.56, with a high forecast of $45.00 and a low forecast of $33.00. The average price target represents a 5.14% upside from the last price of $36.67.

This chart shows the closing price for KHC for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 9 polled investment analysts is to hold stock in The Kraft Heinz. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 10 hold ratings
  • 3 sell ratings
3/25/2020
  • 0 strong buy ratings
  • 4 buy ratings
  • 11 hold ratings
  • 2 sell ratings
6/23/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 12 hold ratings
  • 2 sell ratings
9/21/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 11 hold ratings
  • 2 sell ratings
12/20/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 7 hold ratings
  • 2 sell ratings
3/20/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 7 hold ratings
  • 2 sell ratings
6/18/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 6 hold ratings
  • 1 sell ratings
8/17/2021
  • 0 strong buy ratings
  • 3 buy ratings
  • 6 hold ratings
  • 1 sell ratings
9/16/2021

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
8/20/2021Piper SandlerLower Price TargetNeutral$41.00 ➝ $39.00Low
8/5/2021Morgan StanleyLower Price TargetEqual Weight$41.00 ➝ $38.00Medium
8/5/2021Credit Suisse GroupLower Price TargetUnderperform$38.00 ➝ $33.00Low
5/11/2021DZ BankReiterated RatingBuy ➝ Hold$44.00Low
5/5/2021DZ BankDowngradeBuy ➝ Hold$44.00Low
4/30/2021Morgan StanleyBoost Price TargetEqual Weight$38.00 ➝ $41.00Low
4/28/2021Piper SandlerReiterated RatingOverweight ➝ Neutral$41.00N/A
4/22/2021Piper SandlerDowngradeOverweight ➝ Neutral$41.00Low
4/21/2021Deutsche Bank AktiengesellschaftBoost Price TargetBuy$41.00 ➝ $45.00Low
3/23/2021Credit Suisse GroupBoost Price TargetUnderperform$32.00 ➝ $35.00Medium
3/14/2021JPMorgan Chase & Co.Reiterated RatingHold$41.00Low
2/25/2021JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$41.00High
2/19/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$41.00High
2/12/2021Morgan StanleyBoost Price TargetEqual Weight$35.00 ➝ $38.00Low
2/12/2021Stifel NicolausBoost Price TargetHold$33.00 ➝ $38.00Low
1/19/2021JPMorgan Chase & Co.Lower Price Target$39.00 ➝ $37.00Low
1/12/2021Jefferies Financial GroupBoost Price TargetUnderperform ➝ Hold$32.00 ➝ $34.00High
10/30/2020GuggenheimUpgradeNeutral ➝ Buy$34.00 ➝ $35.00High
9/16/2020Wells Fargo & CompanyLower Price TargetOverweight$44.00 ➝ $42.00High
9/16/2020GuggenheimUpgradeSell ➝ Neutral$30.00 ➝ $34.00High
9/10/2020B. RileyUpgradeHold ➝ Buy$38.00Medium
9/10/2020DZ BankUpgradeHold ➝ Buy$38.00Low
7/31/2020Morgan StanleyBoost Price TargetEqual Weight$32.00 ➝ $35.00Low
7/30/2020Bank of AmericaReiterated RatingBuyHigh
7/28/2020Piper SandlerUpgradeNeutral ➝ Overweight$30.00 ➝ $39.00Low
7/27/2020Jefferies Financial GroupBoost Price TargetHold$32.00 ➝ $36.00Low
7/23/2020GuggenheimDowngradeNeutral ➝ Sell$27.00 ➝ $30.00Low
7/19/2020BarclaysReiterated RatingHold$36.00Medium
7/16/2020Deutsche Bank AktiengesellschaftUpgradeHold ➝ Buy$38.00 ➝ $38.00High
7/13/2020Morgan StanleyBoost Price TargetEqual Weight$30.00 ➝ $32.00Low
6/22/2020The Goldman Sachs GroupDowngradeNeutral ➝ Sell$32.00 ➝ $30.00Low
6/8/2020Morgan StanleyBoost Price TargetEqual Weight$28.00 ➝ $30.00High
5/18/2020Bank of AmericaUpgradeNeutral ➝ Buy$32.00 ➝ $38.00High
5/3/2020BarclaysReiterated RatingHold$32.00Low
5/1/2020Stifel NicolausBoost Price TargetHold$30.00 ➝ $33.00Medium
5/1/2020Morgan StanleyBoost Price TargetEqual Weight$26.00 ➝ $28.00Low
5/1/2020Credit Suisse GroupBoost Price TargetUnderperform$26.00 ➝ $29.00Low
4/21/2020DZ BankUpgradeSell ➝ Hold$27.00Low
4/17/2020JPMorgan Chase & Co.Boost Price TargetOverweight$30.00 ➝ $34.00Medium
4/16/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$28.00 ➝ $38.00High
4/8/2020Morgan StanleyBoost Price TargetEqual Weight$24.00 ➝ $26.00Medium
4/7/2020Credit Suisse GroupReiterated RatingSellMedium
4/7/2020Jefferies Financial GroupReiterated RatingHold$27.00Medium
3/25/2020JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$29.00Medium
3/23/2020Morgan StanleyLower Price TargetEqual Weight$28.00 ➝ $24.00High
3/20/2020GuggenheimUpgradeSell ➝ Neutral$22.00High
3/12/2020The Goldman Sachs GroupUpgradeSell ➝ Neutral$27.00 ➝ $28.00High
2/19/2020BarclaysReiterated RatingHold$30.00Low
2/18/2020Stifel NicolausDowngradeHold$30.00Medium
2/14/2020Evercore ISIInitiated CoverageHold$30.00Medium
2/14/2020BMO Capital MarketsReiterated RatingMarket Perform$30.00High
2/14/2020Deutsche Bank AktiengesellschaftLower Price TargetHold$31.00 ➝ $28.00High
2/14/2020UBS GroupLower Price TargetNeutral$31.00 ➝ $28.00High
2/13/2020CfraLower Price TargetHold$33.00 ➝ $32.00High
1/22/2020Jefferies Financial GroupInitiated CoverageHold$33.00Low
1/17/2020UBS GroupLower Price TargetNeutral$32.00 ➝ $31.00Low
12/11/2019Deutsche Bank AktiengesellschaftInitiated CoverageHold$31.00Low
11/14/2019The Goldman Sachs GroupDowngradeNeutral ➝ Sell$29.00High
11/1/2019Piper Jaffray CompaniesSet Price TargetHold$33.00Medium
11/1/2019BarclaysSet Price TargetHold$32.00N/A
11/1/2019BMO Capital MarketsBoost Price TargetSell ➝ Market Perform$37.00Low
9/4/2019Piper Jaffray CompaniesSet Price TargetHold$26.00Low
9/3/2019Wells Fargo & CompanyReiterated RatingHoldLow
9/3/2019Morgan StanleyLower Price TargetEqual Weight$32.00 ➝ $29.00Medium
8/26/2019GuggenheimSet Price TargetSell$25.00Low
8/12/2019BMO Capital MarketsLower Price TargetMarket Perform$40.00 ➝ $33.00Low
8/9/2019Morgan StanleySet Price TargetHold$32.00Low
8/9/2019UBS GroupSet Price TargetHold$30.00Low
8/9/2019Wells Fargo & CompanySet Price TargetHold$29.00Low
8/9/2019Credit Suisse GroupSet Price TargetSell$26.00Low
8/9/2019BarclaysSet Price TargetHold$30.00Low
8/9/2019Bank of AmericaSet Price TargetNeutral$39.00 ➝ $32.00N/A
8/9/2019GuggenheimDowngradeNeutral ➝ Sell$29.00 ➝ $25.00High
7/2/2019Credit Suisse GroupReiterated RatingSell$26.00High
6/11/2019Evercore ISIInitiated CoverageIn-Line$32.00Low
5/31/2019Piper Jaffray CompaniesUpgradeUnderweight ➝ Neutral$31.00Medium
5/30/2019Credit Suisse GroupReiterated RatingUnderperform$33.00 ➝ $26.00High
5/7/2019UBS GroupLower Price TargetNeutral ➝ Neutral$39.00 ➝ $35.00Low
4/24/2019Piper Jaffray CompaniesDowngradeNeutral ➝ Underweight$35.00 ➝ $31.00Low
3/29/2019Wolfe ResearchDowngradePeer Perform ➝ Underperform$27.00Low
3/8/2019Credit Suisse GroupReiterated RatingUnderperformLow
3/4/2019Wolfe ResearchDowngradeOutperform ➝ Market PerformLow
3/4/2019Piper Jaffray CompaniesReiterated RatingNeutral$35.00Low
3/4/2019Morgan StanleyUpgradeUnderweight ➝ Equal Weight$35.00Low
3/1/2019Societe GeneraleUpgradeSell ➝ Hold$45.00 ➝ $34.00Low
2/26/2019ArgusDowngradeBuy ➝ Hold$34.35High
2/25/2019BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$61.00 ➝ $40.00Medium
2/25/2019Sanford C. BernsteinDowngradeOutperform ➝ Market Perform$34.60Medium
2/22/2019Bank of AmericaDowngradeBuy ➝ Neutral$39.00High
2/22/2019Berenberg BankDowngradeBuy ➝ HoldHigh
2/22/2019Credit Suisse GroupSet Price TargetUnderperform$42.00 ➝ $33.00High
2/22/2019BarclaysDowngradeOverweight ➝ Equal WeightHigh
2/22/2019Stifel NicolausDowngradeBuy ➝ Hold$35.00High
2/22/2019UBS GroupDowngradeBuy ➝ Neutral$55.00 ➝ $39.00High
2/22/2019Piper Jaffray CompaniesDowngradeOverweight ➝ Neutral$62.00 ➝ $42.00High
2/22/2019JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$52.00 ➝ $37.00High
2/5/2019Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$58.00 ➝ $52.00Medium
1/22/2019Berenberg BankSet Price TargetBuy$60.00Low
1/22/2019GuggenheimInitiated CoverageNeutral ➝ NeutralLow
12/26/2018Standpoint ResearchInitiated CoverageBuy ➝ BuyLow
11/20/2018Berenberg BankSet Price TargetBuy$64.00Low
11/7/2018Morgan StanleySet Price TargetSell$49.00Low
11/5/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$67.00 ➝ $61.00Low
11/2/2018Credit Suisse GroupSet Price TargetHold$52.00High
11/2/2018Bank of AmericaSet Price TargetBuy$83.00Medium
11/2/2018Royal Bank of CanadaLower Price TargetOutperform$68.00High
11/2/2018Susquehanna BancsharesReiterated RatingNeutral ➝ Negative$59.00 ➝ $47.00High
11/2/2018UBS GroupSet Price TargetBuy$65.00High
11/2/2018Piper Jaffray CompaniesSet Price TargetBuy$62.00High
10/4/2018Credit Suisse GroupUpgradeHold$52.00Low
9/17/2018Morgan StanleyInitiated CoverageUnderweight ➝ Underweight$52.00Low
8/7/2018Jefferies Financial GroupReiterated RatingBuy$75.00Low
8/6/2018Bank of AmericaSet Price TargetBuy$85.00Low
5/22/2018Susquehanna BancsharesSet Price TargetHold$58.00Low
5/4/2018BMO Capital MarketsLower Price TargetNeutral ➝ Market Perform$74.00 ➝ $67.00High
5/4/2018DZ BankReiterated RatingBuy ➝ SellHigh
5/3/2018Credit Suisse GroupSet Price TargetHold$55.00High
5/3/2018Bank of AmericaReiterated RatingBuy$85.00Medium
5/3/2018Morgan StanleyLower Price TargetOverweight ➝ Buy$73.00 ➝ $66.00High
5/3/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$67.00 ➝ $64.00High
4/24/2018Royal Bank of CanadaReiterated RatingBuy$77.00Medium
4/18/2018Morgan StanleySet Price TargetOverweight ➝ Buy$80.00 ➝ $73.00Medium
4/16/2018Credit Suisse GroupDowngradeOutperform ➝ Sell$77.00 ➝ $90.00Medium
4/3/2018Bank of AmericaLower Price TargetBuy ➝ Buy$100.00 ➝ $85.00Low
4/3/2018Piper Jaffray CompaniesSet Price TargetPositive ➝ Buy$75.00Low
3/29/2018BarclaysLower Price TargetOverweight ➝ Overweight$80.00 ➝ $73.00Low
3/15/2018Societe GeneraleInitiated CoverageSellLow
3/7/2018ArgusReiterated RatingBuy$93.00 ➝ $74.00Low
2/26/2018Credit Suisse GroupUpgradeBuy$77.00Medium
2/20/2018Credit Suisse GroupReiterated RatingOutperform$92.00 ➝ $77.00Low
2/20/2018JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Overweight$87.00 ➝ $81.00Low
2/20/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$88.00 ➝ $80.00Medium
2/20/2018UBS GroupSet Price TargetBuy ➝ Buy$87.00 ➝ $80.00High
2/20/2018DZ BankUpgradeHold ➝ BuyHigh
2/20/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$82.00 ➝ $74.00High
2/18/2018BarclaysReiterated RatingOverweight ➝ Buy$94.00 ➝ $80.00High
2/16/2018Jefferies Financial GroupReiterated RatingBuy$95.00Medium
2/15/2018Bank of AmericaSet Price TargetBuy$100.00High
2/15/2018Susquehanna BancsharesLower Price TargetNeutral ➝ Neutral$80.00 ➝ $77.00Medium
2/14/2018Morgan StanleySet Price TargetBuy$88.00Low
2/12/2018Susquehanna BancsharesSet Price TargetHold$80.00Low
1/30/2018Piper Jaffray CompaniesReiterated RatingOverweight ➝ Overweight$90.00 ➝ $94.00Low
1/19/2018Jefferies Financial GroupInitiated CoverageBuy ➝ Buy$95.00Low
11/3/2017Morgan StanleyLower Price TargetOverweight$92.00 ➝ $88.00N/A
11/2/2017BMO Capital MarketsLower Price TargetMarket Perform$96.00 ➝ $82.00N/A
11/2/2017Susquehanna BancsharesLower Price TargetNeutral ➝ Neutral$83.00 ➝ $80.00N/A
11/2/2017Credit Suisse GroupReiterated RatingOutperform$100.00 ➝ $90.00N/A
11/2/2017CitigroupLower Price TargetNeutral$90.00 ➝ $82.00N/A
10/13/2017Morgan StanleyLower Price TargetOverweight$95.00 ➝ $92.00N/A
10/13/2017UBS GroupReiterated RatingBuy ➝ Buy$97.00 ➝ $89.00N/A
10/6/2017Piper Jaffray CompaniesUpgradeNeutral ➝ Overweight$92.00 ➝ $90.00N/A
10/4/2017The Goldman Sachs GroupDowngradeBuy ➝ Neutral$95.00 ➝ $87.00Low
10/3/2017Royal Bank of CanadaReiterated RatingBuy$95.00Low
9/21/2017Stifel NicolausReiterated RatingBuy$95.00Low
9/14/2017Susquehanna BancsharesReiterated RatingHold$84.00Low
9/10/2017Credit Suisse GroupSet Price TargetBuy$100.00Low
9/6/2017BMO Capital MarketsReiterated RatingHold$96.00Low
9/1/2017Royal Bank of CanadaReiterated RatingBuy$95.00N/A
8/16/2017Piper Jaffray CompaniesSet Price TargetHold$92.00Low
8/9/2017Susquehanna BancsharesReiterated RatingNeutral$94.00 ➝ $85.00N/A
8/7/2017Berenberg BankSet Price TargetBuy$102.00Low
8/5/2017Credit Suisse GroupSet Price TargetBuy$100.00Low
8/1/2017Susquehanna BancsharesReiterated RatingHoldLow
7/29/2017Credit Suisse GroupSet Price TargetBuy$100.00Low
7/10/2017Susquehanna BancsharesReiterated RatingNeutral$99.00 ➝ $91.00Medium
6/28/2017JPMorgan Chase & Co.Reiterated RatingOverweight$102.00 ➝ $99.00Low
6/15/2017BMO Capital MarketsReiterated RatingHold$96.00Low
6/7/2017Berenberg BankInitiated CoverageBuy ➝ Buy$102.00Low
6/6/2017Susquehanna BancsharesSet Price TargetHold$99.00Low
6/3/2017Royal Bank of CanadaSet Price TargetBuy$96.00Low
5/24/2017Piper Jaffray CompaniesInitiated CoverageNeutral ➝ Neutral$94.00Low
5/4/2017Consumer EdgeUpgradeOverweightHigh
4/25/2017Royal Bank of CanadaReiterated RatingBuy$98.00Medium
4/23/2017Credit Suisse GroupReiterated RatingOutperformLow
4/4/2017The Goldman Sachs GroupBoost Price TargetBuy$95.00 ➝ $96.00Low
3/3/2017Sanford C. BernsteinReiterated RatingOutperformN/A
2/27/2017Susquehanna BancsharesSet Price TargetHold$91.00N/A
2/19/2017Sanford C. BernsteinReiterated RatingOutperform$110.00N/A
2/16/2017BMO Capital MarketsReiterated RatingHold$96.00N/A
2/16/2017Susquehanna BancsharesDowngradePositive ➝ NeutralN/A
2/16/2017Royal Bank of CanadaReiterated RatingOutperform$100.00N/A
2/16/2017UBS GroupDowngradePositive ➝ NeutralN/A
2/15/2017Deutsche Bank AktiengesellschaftInitiated CoverageBuy$103.00N/A
1/11/2017CitigroupUpgradeSell ➝ NeutralN/A
1/6/2017Sanford C. BernsteinReiterated RatingTop Pick$109.00N/A
12/23/2016Royal Bank of CanadaReiterated RatingOutperform$99.00 ➝ $100.00N/A
11/8/2016UBS GroupReiterated RatingBuyN/A
11/7/2016Royal Bank of CanadaReiterated RatingOutperform$96.00 ➝ $99.00N/A
11/4/2016Credit Suisse GroupReiterated RatingBuyN/A
11/1/2016Royal Bank of CanadaReiterated RatingOutperform$96.00N/A
10/31/2016Deutsche Bank AktiengesellschaftReiterated RatingBuyN/A
10/31/2016Susquehanna BancsharesBoost Price TargetPositive$114.00 ➝ $118.00N/A
10/4/2016JPMorgan Chase & Co.Reiterated RatingFocus ListN/A
9/28/2016ArgusBoost Price TargetBuy$91.00 ➝ $96.00N/A
9/27/2016Stifel NicolausReiterated RatingBuy$95.00N/A
(Data available from 9/16/2016 forward)

News Sentiment Rating

0.16 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 16 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
2/18/2021
  • 0 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
3/20/2021
  • 0 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
4/19/2021
  • 0 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
5/19/2021
  • 0 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/18/2021
  • 4 very positive mentions
  • 5 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
7/18/2021
  • 4 very positive mentions
  • 18 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
8/17/2021
  • 6 very positive mentions
  • 19 positive mentions
  • 4 negative mentions
  • 3 very negative mentions
9/16/2021

Current Sentiment

  • 6 very positive mentions
  • 19 positive mentions
  • 4 negative mentions
  • 3 very negative mentions

Recent Stories by Sentiment

The Kraft Heinz logo
The Kraft Heinz Co. engages in the manufacture and market of food and beverage products. The firm operates through the following geographical segments: United States, Canada and International. Its products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals and for infant and nutrition. The company was founded on July 2, 2015 and is headquartered in Pittsburgh, PA.
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Today's Range

Now: $36.67
Low: $36.03
High: $36.69

50 Day Range

MA: $37.66
Low: $35.66
High: $39.95

52 Week Range

Now: $36.67
Low: $28.56
High: $44.95

Volume

193,472 shs

Average Volume

5,996,597 shs

Market Capitalization

$44.86 billion

P/E Ratio

20.72

Dividend Yield

4.42%

Beta

1.12

Frequently Asked Questions

What sell-side analysts currently cover shares of The Kraft Heinz?

The following Wall Street analysts have issued research reports on The Kraft Heinz in the last year: Credit Suisse Group AG, Deutsche Bank Aktiengesellschaft, DZ Bank AG, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Stifel Nicolaus, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for KHC.

What is the current price target for The Kraft Heinz?

9 Wall Street analysts have set twelve-month price targets for The Kraft Heinz in the last year. Their average twelve-month price target is $38.56, suggesting a possible upside of 5.1%. Deutsche Bank Aktiengesellschaft has the highest price target set, predicting KHC will reach $45.00 in the next twelve months. Credit Suisse Group AG has the lowest price target set, forecasting a price of $33.00 for The Kraft Heinz in the next year.
View the latest price targets for KHC.

What is the current consensus analyst rating for The Kraft Heinz?

The Kraft Heinz currently has 1 sell rating, 6 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in KHC, but not buy more shares or sell existing shares.
View the latest ratings for KHC.

What other companies compete with The Kraft Heinz?

How do I contact The Kraft Heinz's investor relations team?

The Kraft Heinz's physical mailing address is ONE PPG PLACE, PITTSBURGH PA, 15222. The company's listed phone number is (412) 456-5700 and its investor relations email address is [email protected] The official website for The Kraft Heinz is www.kraftheinzcompany.com.