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Lamar Advertising - LAMR Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $161.00
  • Forecasted Upside: 2.20%
  • Number of Analysts: 5
  • Breakdown:
  • 0 Sell Ratings
  • 3 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
$157.53 As of 10/30/2026 05:00 PM ET
▼ -1.5 (-0.94%)

This chart shows the closing price for LAMR by one month, three months, or twelve months.

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Analyst Price Target for LAMR

Analyst Price Target is $161.00
▲ +2.20% Upside Potential
This price target is based on 5 analysts offering 12 month price targets for Lamar Advertising in the last 3 months. The average price target is $161.00, with a high forecast of $170.00 and a low forecast of $150.00. The average price target represents a 2.20% upside from the last price of $157.53.

This chart shows the closing price for LAMR for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 5 investment analysts is to hold stock in Lamar Advertising. This rating has held steady since July 2026, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
5/8/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
8/6/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
2/2/2026
  • 0 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
5/3/2026
  • 0 strong buy ratings
  • 2 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
8/1/2026
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
9/30/2026
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
10/30/2026

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
10/28/2026Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$151.00 ➝ $156.00
10/28/2026Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$151.00 ➝ $156.00
8/19/2026Weiss RatingsReiterated RatingBuy (B) ➝ Buy (B)
8/12/2026Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$150.00 ➝ $151.00
8/7/2026Morgan StanleySet Target$170.00
8/7/2026JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$153.00 ➝ $160.00
7/22/2026JPMorgan Chase & Co.Initiated CoverageNeutral$153.00
7/10/2026CitigroupDowngradeBuy ➝ Neutral$145.00 ➝ $160.00
5/22/2026Weiss RatingsReiterated RatingBuy (B) ➝ Buy (B)
5/14/2026TD CowenBoost TargetBuy ➝ Buy$150.00 ➝ $170.00
5/8/2026Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$136.00 ➝ $150.00
5/7/2026Morgan StanleySet Target$145.00
2/24/2026Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$121.00 ➝ $136.00
2/23/2026Weiss RatingsUpgradeHold (C+) ➝ Buy (B)
2/23/2026UBS GroupSet Target$150.00
2/23/2026TD CowenReiterated RatingBuy ➝ Buy
12/29/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
12/22/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
12/16/2025Morgan StanleySet Target$140.00
12/15/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
12/8/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
12/1/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
11/25/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
11/19/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
11/13/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
11/13/2025CitigroupBoost TargetBuy ➝ Buy$135.00 ➝ $145.00
11/12/2025JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$122.00 ➝ $128.00
11/7/2025Weiss RatingsDowngradeBuy (B-) ➝ Hold (C+)
10/8/2025Weiss RatingsReiterated RatingBuy (B-) ➝ Buy (B-)
9/27/2025Weiss RatingsReiterated RatingBuy (B-) ➝ Buy (B-)
8/11/2025Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$122.00 ➝ $119.00
8/11/2025JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$125.00 ➝ $122.00
8/4/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$125.00 ➝ $135.00
5/29/2025CitigroupUpgradeNeutral ➝ Buy$114.00 ➝ $135.00
5/1/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$135.00 ➝ $125.00
2/25/2025CitigroupBoost TargetNeutral ➝ Neutral$121.76 ➝ $128.00
2/21/2025JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$129.00 ➝ $126.00
11/11/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$132.00 ➝ $124.00
11/11/2024TD CowenBoost TargetBuy ➝ Buy$142.00 ➝ $160.00
11/11/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$125.00 ➝ $135.00
9/19/2024Wells Fargo & CompanyInitiated CoverageEqual Weight$132.00
8/9/2024TD CowenBoost TargetBuy ➝ Buy$135.00 ➝ $140.00
7/31/2024JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$117.00 ➝ $121.00
7/16/2024TD CowenInitiated CoverageBuy$135.00
7/11/2024CitigroupDowngradeBuy ➝ Neutral$122.00
2/26/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$105.00 ➝ $110.00
2/26/2024JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$92.00 ➝ $109.00
10/9/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$100.00 ➝ $95.00
8/7/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$108.00 ➝ $100.00
3/1/2023CitigroupBoost TargetBuy$108.00 ➝ $116.00
2/27/2023JPMorgan Chase & Co.Boost TargetNeutral$100.00 ➝ $110.00
8/4/2022Morgan StanleyBoost TargetEqual Weight$103.00 ➝ $110.00
7/7/2022CitigroupUpgradeNeutral ➝ Buy$112.00 ➝ $108.00
6/10/2022Morgan StanleyDowngradeOverweight ➝ Equal Weight$135.00 ➝ $103.00
3/29/2022Wolfe ResearchInitiated CoverageMarket Perform$131.00
2/28/2022Morgan StanleyLower TargetOverweight$138.00 ➝ $135.00
(Data available from 10/31/2021 forward)

News Sentiment Rating

0.88 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 1 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
4/4/2026
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
5/4/2026
  • 4 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/3/2026
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/3/2026
  • 0 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/2/2026
  • 2 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/1/2026
  • 1 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/1/2026
  • 3 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/31/2026

Current Sentiment

  • 3 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Lamar Advertising logo
Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. The company owns and operates billboards, logo signs, and transit advertising displays, as well as rents space for advertising on billboards, buses, shelters, benches, logo plates, and in airport terminals. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.
Read More

Today's Range

Now: $157.53
Low: $156.94
High: $160.87

50 Day Range

MA: $149.19
Low: $143.24
High: $159.03

52 Week Range

Now: $157.53
Low: $114.45
High: $166.33

Volume

489,485 shs

Average Volume

562,766 shs

Market Capitalization

$16.00 billion

P/E Ratio

28.75

Dividend Yield

4.25%

Beta

1.2

Frequently Asked Questions

What sell-side analysts currently cover shares of Lamar Advertising?

The following Wall Street research analysts have issued stock ratings on Lamar Advertising in the last twelve months: Citigroup Inc., JPMorgan Chase & Co., Morgan Stanley, TD Cowen, UBS Group AG, Weiss Ratings, and Wells Fargo & Company.
View the latest analyst ratings for LAMR.

What is the current price target for Lamar Advertising?

0 Wall Street analysts have set twelve-month price targets for Lamar Advertising in the last year. Their average twelve-month price target is $161.00, suggesting a possible upside of 2.2%. Morgan Stanley has the highest price target set, predicting LAMR will reach $170.00 in the next twelve months. UBS Group AG has the lowest price target set, forecasting a price of $150.00 for Lamar Advertising in the next year.
View the latest price targets for LAMR.

What is the current consensus analyst rating for Lamar Advertising?

Lamar Advertising currently has 3 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in LAMR, but not buy more shares or sell existing shares.
View the latest ratings for LAMR.

What other companies compete with Lamar Advertising?

Other companies that are similar to Lamar Advertising include Acadia Realty Trust, Brixmor Property Group, Chatham Lodging Trust, Cousins Properties and Federal Realty Investment Trust. Learn More about companies similar to Lamar Advertising.

How do I contact Lamar Advertising's investor relations team?

Lamar Advertising's physical mailing address is C/O Lamar Advertising Company, 5321 Corporate Boulevard, Baton Rouge, LA, 70808. The real estate investment trust's listed phone number is (225) 926-1000 and its investor relations email address is [email protected]. The official website for Lamar Advertising is www.lamar.com. Learn More about contacing Lamar Advertising investor relations.