NASDAQ:MAT - Mattel Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $22.96
  • Forecasted Upside: 20.09 %
  • Number of Analysts: 13
  • Breakdown:
  • 0 Sell Ratings
  • 4 Hold Ratings
  • 9 Buy Ratings
  • 0 Strong Buy Ratings
▼ -0.31 (-1.60%)

This chart shows the closing price for MAT by one month, three months, or twelve months.

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Analyst Price Target for MAT

Analyst Price Target is $22.96
▲ +20.09% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Mattel in the last 3 months. The average price target is $22.96, with a high forecast of $30.00 and a low forecast of $15.00. The average price target represents a 20.09% upside from the last price of $19.12.

This chart shows the closing price for MAT for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 13 investment analysts is to buy stock in Mattel. This rating has held steady since October 2020, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 6 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 6 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 6 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 5 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 9 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/26/2021BMO Capital MarketsBoost Price Target$26.00 ➝ $30.00Medium
4/23/2021MKM PartnersBoost Price Target$21.00 ➝ $23.00Low
4/23/2021DA DavidsonBoost Price TargetBuy$23.00 ➝ $28.50High
4/21/2021Berenberg BankUpgradeHold ➝ Buy$14.00 ➝ $25.00Low
4/13/2021Stifel NicolausBoost Price TargetHold$19.50 ➝ $22.00Low
2/25/2021Monness Crespi & HardtUpgradeNeutral ➝ Buy$26.00Low
2/25/2021JPMorgan Chase & Co.Boost Price TargetOverweight$22.00 ➝ $27.00Low
2/24/2021CitigroupUpgradeNeutral ➝ Buy$20.00 ➝ $22.50High
2/16/2021BMO Capital MarketsBoost Price TargetOutperform$20.00 ➝ $26.00Low
2/16/2021ArgusUpgradeHold ➝ Buy$22.00Low
2/12/2021CitigroupBoost Price Target$17.50 ➝ $20.00Low
2/10/2021KeyCorpBoost Price TargetOverweight$17.00 ➝ $22.00Low
12/9/2020Smith Barney CitigroupInitiated CoverageNeutral$17.50Low
11/23/2020KeyCorpBoost Price TargetOverweight$16.00 ➝ $17.00High
11/9/2020Jefferies Financial GroupDowngradeBuy ➝ Hold$15.00High
11/6/2020UBS GroupUpgradeNeutral ➝ Buy$12.00 ➝ $18.00High
10/26/2020Stifel NicolausBoost Price TargetHold$12.50 ➝ $15.00Medium
10/23/2020MKM PartnersBoost Price TargetNeutral$13.00 ➝ $14.00High
10/23/2020KeyCorpBoost Price TargetOverweight$14.00 ➝ $16.00High
10/23/2020DA DavidsonUpgradeNeutral ➝ Buy$11.00 ➝ $18.00High
10/19/2020JPMorgan Chase & Co.Boost Price TargetOverweight$15.00 ➝ $17.50Low
10/5/2020Stifel NicolausBoost Price TargetHold$12.00 ➝ $12.50Low
7/24/2020Wells Fargo & CompanyReiterated RatingBuyHigh
7/24/2020Jefferies Financial GroupBoost Price TargetBuy$13.00 ➝ $13.50High
7/24/2020MKM PartnersBoost Price TargetNeutral$9.00 ➝ $13.00High
7/24/2020KeyCorpBoost Price TargetOverweight$12.00 ➝ $14.00High
6/3/2020Jefferies Financial GroupUpgradeHold ➝ Buy$9.00 ➝ $13.00High
5/18/2020MKM PartnersLower Price TargetNeutral$10.00 ➝ $9.00Low
5/6/2020CfraLower Price TargetHold$15.00 ➝ $8.00High
5/6/2020Jefferies Financial GroupLower Price TargetHold$10.00 ➝ $9.00High
4/21/2020The Goldman Sachs GroupLower Price TargetNeutral$14.00 ➝ $10.00High
4/17/2020Wolfe ResearchInitiated CoverageOutperform$11.00Low
4/17/2020Wells Fargo & CompanyLower Price TargetOverweight$17.00 ➝ $12.00Low
4/16/2020Berenberg BankInitiated CoverageHold$9.50Low
4/7/2020MKM PartnersLower Price TargetNeutral$16.00 ➝ $10.00High
2/18/2020SunTrust BanksBoost Price TargetHold$13.00 ➝ $14.00High
2/14/2020JPMorgan Chase & Co.Reiterated RatingBuy$18.00N/A
2/14/2020CfraBoost Price TargetHold$12.00 ➝ $15.00Low
1/27/2020JPMorgan Chase & Co.Initiated CoverageOverweight$17.00Low
1/14/2020Stifel NicolausBoost Price TargetHold$13.00 ➝ $14.00Medium
10/29/2019DZ BankDowngradeHold ➝ Sell$46.00Low
10/18/2019Jefferies Financial GroupSet Price TargetHold$10.50Low
10/1/2019Stifel NicolausLower Price TargetHold$14.00 ➝ $13.50Low
9/11/2019SunTrust BanksLower Price TargetHold$12.00Medium
9/5/2019UBS GroupLower Price TargetNeutral$13.00 ➝ $10.00Medium
7/30/2019DA DavidsonReiterated RatingNeutralLow
7/26/2019DA DavidsonSet Price TargetHold$13.00N/A
7/19/2019CfraReiterated RatingHoldHigh
6/4/2019JPMorgan Chase & Co.UpgradeNeutral ➝ OverweightLow
5/8/2019UBS GroupSet Price TargetHold$14.00Low
4/26/2019MKM PartnersBoost Price TargetNeutral$13.00 ➝ $14.00High
2/26/2019BMO Capital MarketsLower Price TargetOutperform ➝ Outperform$23.00 ➝ $20.00Low
2/14/2019Stifel NicolausReiterated RatingHold$15.00Low
2/11/2019MKM PartnersBoost Price TargetNeutral$15.00High
12/24/2018SunTrust BanksReiterated RatingHold$13.00Low
12/21/2018B. RileySet Price TargetHold$11.00Medium
12/4/2018Wells Fargo & CompanyLower Price TargetOutperform ➝ Outperform$18.00 ➝ $16.00Low
11/14/2018BarclaysLower Price TargetUnderweight ➝ Underweight$11.00 ➝ $10.00High
11/1/2018UBS GroupSet Price TargetHold$15.00Medium
10/30/2018CitigroupLower Price TargetBuy ➝ Buy$19.00 ➝ $16.00Low
10/28/2018Jefferies Financial GroupSet Price TargetHold$13.00Low
10/26/2018DA DavidsonLower Price TargetNeutral ➝ Neutral$14.00 ➝ $13.00N/A
8/16/2018UBS GroupLower Price TargetNeutral ➝ Hold$18.00 ➝ $16.00Low
8/13/2018Consumer EdgeInitiated CoverageEqual WeightLow
8/8/2018CitigroupLower Price TargetBuy ➝ Buy$21.00 ➝ $19.00Low
8/1/2018Jefferies Financial GroupSet Price TargetHold ➝ Hold$13.00 ➝ $14.00Low
7/27/2018DA DavidsonUpgradeUnderperform ➝ Neutral$12.00 ➝ $14.00Low
7/26/2018MKM PartnersLower Price TargetNeutral$13.00High
7/10/2018Stifel NicolausBoost Price TargetHold ➝ Hold$15.00 ➝ $16.00Medium
6/28/2018DA DavidsonDowngradeNeutral ➝ UnderperformLow
6/18/2018UBS GroupDowngradeBuy ➝ Neutral$16.00High
6/14/2018CitigroupBoost Price TargetBuy ➝ Buy$20.00 ➝ $21.00Low
4/30/2018BMO Capital MarketsBoost Price TargetOutperform ➝ Outperform$17.00 ➝ $20.00High
4/22/2018Jefferies Financial GroupSet Price TargetHold$13.00High
4/11/2018Jefferies Financial GroupUpgradeUnderperform ➝ Hold$13.00High
4/4/2018Stifel NicolausLower Price TargetHold ➝ Hold$15.50 ➝ $14.00Low
3/29/2018UBS GroupLower Price TargetBuy ➝ Buy$18.00 ➝ $16.00Low
3/20/2018BMO Capital MarketsLower Price TargetOutperform ➝ Outperform$23.00 ➝ $17.00Low
3/15/2018Jefferies Financial GroupSet Price TargetSell$12.00Low
3/9/2018BarclaysDowngradeEqual Weight ➝ Underweight$16.00High
2/26/2018Jefferies Financial GroupDowngradeHold ➝ Underperform$22.00Medium
2/21/2018UBS GroupSet Price TargetBuy$18.00High
2/6/2018CitigroupBoost Price TargetBuy ➝ Buy$19.00 ➝ $20.00Medium
2/5/2018BarclaysBoost Price TargetEqual Weight ➝ Equal Weight$15.00 ➝ $16.00Medium
1/29/2018Stifel NicolausReiterated RatingHold$16.00Low
12/21/2017B. RileyInitiated CoverageNeutral ➝ Neutral$15.00Medium
12/18/2017Jefferies Financial GroupDropped CoverageHold$14.00N/A
12/13/2017Stifel NicolausReiterated RatingHold ➝ Hold$34.00 ➝ $14.00High
12/12/2017Jefferies Financial GroupSet Price TargetHold$14.00High
12/12/2017Monness Crespi & HardtDowngradeBuy ➝ NeutralHigh
12/2/2017Jefferies Financial GroupSet Price TargetHold$17.00Medium
11/3/2017DA DavidsonUpgradeUnderperform ➝ Neutral$12.00N/A
10/30/2017BMO Capital MarketsBoost Price TargetOutperform$23.00 ➝ $25.00N/A
10/30/2017Stifel NicolausLower Price TargetHold$17.00 ➝ $14.00N/A
10/29/2017KeyCorpReiterated RatingHoldN/A
10/29/2017Jefferies Financial GroupSet Price TargetHold$13.00N/A
10/27/2017UBS GroupSet Price TargetBuy$22.00N/A
10/12/2017Stifel NicolausLower Price TargetHold$19.00 ➝ $17.00N/A
10/11/2017Monness Crespi & HardtBoost Price TargetBuy ➝ Buy$22.00 ➝ $27.00N/A
10/10/2017SunTrust BanksReiterated RatingHold$22.00 ➝ $17.00N/A
9/22/2017DA DavidsonLower Price TargetUnderperform ➝ Underperform$14.00 ➝ $13.00Low
9/16/2017UBS GroupReiterated RatingBuy$23.00High
9/12/2017DA DavidsonReiterated RatingUnderperform$18.00 ➝ $14.00Low
9/7/2017Jefferies Financial GroupReiterated RatingHold$17.00Medium
9/5/2017Stifel NicolausReiterated RatingHold$19.00Medium
8/31/2017KeyCorpReiterated RatingSector WeightLow
8/3/2017DA DavidsonDowngradeNeutral ➝ Underperform$22.00 ➝ $18.00Medium
8/3/2017Stifel NicolausReiterated RatingHoldMedium
7/28/2017BMO Capital MarketsReiterated RatingOutperform$30.00 ➝ $25.00High
7/28/2017UBS GroupSet Price TargetBuy$26.00Medium
7/28/2017Jefferies Financial GroupReiterated RatingHold$19.00 ➝ $17.00High
7/3/2017MKM PartnersLower Price TargetBuy$24.00 ➝ $22.00Low
6/21/2017Stifel NicolausLower Price TargetHold$23.00 ➝ $20.00Low
6/21/2017UBS GroupReiterated RatingBuy$29.00 ➝ $26.00N/A
6/19/2017Jefferies Financial GroupReiterated RatingHold$19.00Low
6/16/2017BarclaysLower Price TargetEqual Weight$25.00 ➝ $22.00Low
6/16/2017The Goldman Sachs GroupReiterated RatingNeutral$25.00 ➝ $22.00Low
6/15/2017Monness Crespi & HardtLower Price TargetBuy ➝ Buy$29.00 ➝ $27.00High
6/15/2017DA DavidsonDowngradeBuy ➝ Neutral$30.00 ➝ $24.00High
6/12/2017DA DavidsonReiterated RatingBuy ➝ Buy$30.00Medium
6/9/2017Stifel NicolausReiterated RatingHold$23.00Low
6/8/2017Jefferies Financial GroupInitiated CoverageHold ➝ Hold$22.00Low
6/7/2017BMO Capital MarketsReiterated RatingBuyMedium
5/23/2017DA DavidsonReiterated RatingBuy$30.00Medium
5/19/2017UBS GroupReiterated RatingBuy$29.00N/A
4/28/2017ArgusDowngradeBuy ➝ HoldLow
4/26/2017B. RileyReiterated RatingBuy$30.50Low
4/25/2017MKM PartnersReiterated RatingNeutral$27.00 ➝ $24.00Medium
4/23/2017Wells Fargo & CompanyReiterated RatingOutperformMedium
4/23/2017BarclaysReiterated RatingEqual Weight$30.00 ➝ $25.00Medium
4/23/2017Stifel NicolausReiterated RatingHold$26.00Medium
4/22/2017UBS GroupReiterated RatingBuy$32.00N/A
4/21/2017B. RileyReiterated RatingBuy$35.00 ➝ $30.50High
4/21/2017Monness Crespi & HardtLower Price TargetBuy ➝ Buy$34.00 ➝ $29.00High
2/26/2017B. RileyReiterated RatingBuy$35.00N/A
2/21/2017B. RileyReiterated RatingBuy$35.00N/A
2/13/2017The Goldman Sachs GroupInitiated CoverageNeutral$27.00N/A
1/31/2017B. RileyReiterated RatingBuy$35.00N/A
1/28/2017BMO Capital MarketsReiterated RatingOutperform$36.00N/A
1/27/2017Stifel NicolausLower Price TargetHold$34.00 ➝ $26.00N/A
1/26/2017B. RileyReiterated RatingBuy$41.00 ➝ $35.00N/A
1/26/2017MKM PartnersReiterated RatingBuy ➝ Neutral$36.00 ➝ $27.00N/A
1/26/2017BarclaysLower Price Target$30.00N/A
1/26/2017Monness Crespi & HardtLower Price TargetBuy$37.00 ➝ $34.00N/A
1/26/2017Jefferies Financial GroupLower Price Target$32.00N/A
1/14/2017B. RileyReiterated RatingBuy$41.00N/A
1/9/2017B. RileyReiterated RatingBuy$41.00N/A
12/27/2016B. RileyReiterated RatingBuy$41.00N/A
12/22/2016B. RileyReiterated RatingBuy$41.00N/A
12/15/2016BMO Capital MarketsReiterated RatingOutperform$40.00N/A
11/28/2016B. RileyReiterated RatingBuy$41.00N/A
11/23/2016B. RileyReiterated RatingBuy$41.00N/A
11/9/2016B. RileyReiterated RatingBuy$41.00N/A
11/4/2016B. RileyReiterated RatingBuy$41.00N/A
10/23/2016ArgusReiterated RatingBuy$38.00N/A
10/20/2016B. RileyReiterated RatingBuy$38.00 ➝ $41.00N/A
10/13/2016Jefferies Financial GroupReiterated RatingBuy$36.00N/A
10/12/2016UBS GroupReiterated RatingBuyN/A
10/10/2016MKM PartnersUpgradeNeutral ➝ Buy$36.00N/A
10/4/2016BMO Capital MarketsReiterated RatingOutperform$40.00N/A
9/19/2016Monness Crespi & HardtUpgradeNeutral ➝ Buy$37.00N/A
9/16/2016UBS GroupSet Price TargetBuy$36.00N/A
8/15/2016CitigroupBoost Price TargetBuy$36.00 ➝ $38.00N/A
7/26/2016B. RileyReiterated RatingBuy$38.00N/A
7/25/2016UBS GroupReiterated RatingBuy$36.00N/A
(Data available from 7/24/2016 forward)
Mattel logo
Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, as well as content, gaming, and lifestyle products for children under the Barbie, American Girl, Polly Pocket, Spirit, and Enchantimals brands; dolls and books under the American Girl brand name; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Matchbox, CARS, and Mario Kart brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other lifestyle products under the Fisher-Price and Thomas & Friends, Power wheels, and Fireman Sam brands. The company also provides action figures, building sets, and games under the Masters of the Universe, MEGA, UNO, Toy Story, Jurassic World, WWE, and Star Wars brands; and licensor partner brands, including Disney, NBCUniversal, WWE, Microsoft, Nickelodeon, Warner Bros, and Sanrio. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
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Today's Range

Now: $19.12
Low: $19.02
High: $19.57

50 Day Range

MA: $20.17
Low: $18.79
High: $21.54

52 Week Range

Now: $19.12
Low: $10.54
High: $23.31


2,381,360 shs

Average Volume

2,377,185 shs

Market Capitalization

$6.67 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Mattel?

The following sell-side analysts have issued research reports on Mattel in the last year: Argus, Berenberg Bank, BMO Capital Markets, Citigroup Inc., DA Davidson, Jefferies Financial Group Inc., JPMorgan Chase & Co., KeyCorp, MKM Partners, Monness Crespi & Hardt, Smith Barney Citigroup, Stifel Nicolaus, TheStreet, UBS Group AG, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for MAT.

What is the current price target for Mattel?

13 Wall Street analysts have set twelve-month price targets for Mattel in the last year. Their average twelve-month price target is $22.96, suggesting a possible upside of 20.2%. BMO Capital Markets has the highest price target set, predicting MAT will reach $30.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $15.00 for Mattel in the next year.
View the latest price targets for MAT.

What is the current consensus analyst rating for Mattel?

Mattel currently has 4 hold ratings and 10 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe MAT will outperform the market and that investors should add to their positions of Mattel.
View the latest ratings for MAT.

What other companies compete with Mattel?

How do I contact Mattel's investor relations team?

Mattel's physical mailing address is 333 CONTINENTAL BLVD, EL SEGUNDO CA, 90245. The company's listed phone number is 310-252-2000 and its investor relations email address is [email protected] The official website for Mattel is