• Consensus Rating: Moderate Buy
  • Consensus Price Target: $69.00
  • Forecasted Upside: 12.20%
  • Number of Analysts: 11
  • Breakdown:
  • 0 Sell Ratings
  • 3 Hold Ratings
  • 8 Buy Ratings
  • 0 Strong Buy Ratings
▲ +3.48 (6.00%)

This chart shows the closing price for HAS by one month, three months, or twelve months.

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Analyst Price Target for HAS

Analyst Price Target is $69.00
▲ +12.20% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Hasbro in the last 3 months. The average price target is $69.00, with a high forecast of $80.00 and a low forecast of $52.00. The average price target represents a 12.20% upside from the last price of $61.50.

This chart shows the closing price for HAS for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 11 investment analysts is to moderate buy stock in Hasbro. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
6/14/2024Bank of AmericaUpgradeNeutral ➝ Buy$70.00 ➝ $80.00Low
5/24/2024UBS GroupBoost TargetBuy ➝ Buy$68.00 ➝ $69.00Low
5/23/2024JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$61.00 ➝ $74.00Low
5/20/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$77.00 ➝ $77.00Low
4/29/2024DA DavidsonBoost TargetNeutral ➝ Neutral$52.00 ➝ $59.00Low
4/25/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$60.00 ➝ $70.00Low
4/25/2024Roth MkmBoost TargetBuy ➝ Buy$65.00 ➝ $75.00Low
4/25/2024Monness Crespi & HardtBoost TargetBuy$60.00 ➝ $75.00Low
4/19/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$61.00 ➝ $63.00Low
4/18/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$51.00 ➝ $60.00Low
4/15/2024Stifel NicolausBoost TargetBuy ➝ Buy$64.00 ➝ $67.00Low
4/8/2024Roth MkmBoost TargetBuy ➝ Buy$60.00 ➝ $65.00Low
3/26/2024Roth MkmReiterated RatingBuy ➝ Buy$60.00Low
3/26/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$52.00Low
3/15/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$58.00 ➝ $61.00Low
3/13/2024Stifel NicolausReiterated RatingBuy ➝ Buy$64.00Low
2/14/2024JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$52.00 ➝ $54.00Low
1/2/2024DA DavidsonDowngradeBuy ➝ Neutral$60.00 ➝ $53.00Low
10/30/2023The Goldman Sachs GroupLower TargetNeutral ➝ Neutral$58.00 ➝ $52.00Low
10/27/2023Morgan StanleyLower TargetOverweight ➝ Overweight$84.00 ➝ $78.00Low
10/27/2023DA DavidsonLower TargetBuy ➝ Buy$71.00 ➝ $60.00Low
10/27/2023Bank of AmericaReiterated RatingBuy ➝ Neutral$90.00 ➝ $53.00Low
10/20/2023DA DavidsonLower TargetBuy ➝ Buy$80.00 ➝ $71.00Low
10/20/2023CitigroupInitiated CoverageNeutral$62.00Low
10/6/2023Roth MkmReiterated RatingBuy ➝ Buy$80.00Low
9/27/2023Morgan StanleyInitiated CoverageOverweight$84.00Low
8/25/2023Stifel NicolausBoost TargetBuy ➝ Buy$79.00 ➝ $94.00Low
8/22/2023Bank of AmericaBoost TargetBuy ➝ Buy$85.00 ➝ $90.00Low
8/7/2023DA DavidsonReiterated RatingBuy$80.00Low
8/4/2023ArgusBoost Target$70.00 ➝ $75.00Low
7/31/2023Bank of AmericaUpgradeNeutral ➝ Buy$68.00 ➝ $85.00Low
7/19/2023Stifel NicolausBoost TargetBuy$75.00 ➝ $79.00Low
6/16/2023ArgusLower Target$80.00 ➝ $70.00Low
5/30/2023Stifel NicolausBoost Target$70.00 ➝ $75.00Low
5/17/2023Bank of AmericaBoost Target$63.00 ➝ $68.00Low
4/28/2023Stifel NicolausBoost TargetBuy$68.00 ➝ $70.00Low
4/28/2023Bank of AmericaUpgradeUnderperform ➝ Neutral$42.00 ➝ $63.00Low
4/10/2023Stifel NicolausLower TargetBuy$73.00 ➝ $68.00Low
4/3/2023DA DavidsonReiterated RatingBuy$80.00Low
2/17/2023Roth CapitalReiterated RatingBuyLow
2/17/2023Truist FinancialLower Target$70.00 ➝ $62.00Low
2/17/2023DA DavidsonLower TargetBuy$95.00 ➝ $80.00Low
2/1/2023The Goldman Sachs GroupDowngradeBuy ➝ Neutral$64.00Low
1/27/2023Monness Crespi & HardtLower TargetBuy$106.00 ➝ $80.00Low
1/27/2023DA DavidsonLower TargetBuy$113.00 ➝ $95.00Low
1/27/2023UBS GroupLower TargetBuy$110.00 ➝ $90.00Low
1/13/2023MKM PartnersLower TargetBuy$90.00 ➝ $80.00Low
1/4/2023BMO Capital MarketsLower TargetMarket Perform$74.00 ➝ $66.00Low
1/3/2023Stifel NicolausLower TargetBuy$84.00 ➝ $76.00Low
11/14/2022Bank of AmericaDowngradeBuy ➝ Underperform$73.00 ➝ $42.00Low
10/19/2022BMO Capital MarketsLower TargetMarket Perform$76.00 ➝ $74.00Low
10/19/2022DA DavidsonBoost TargetBuy$112.00 ➝ $113.00Low
10/10/2022MKM PartnersLower TargetBuy$105.00 ➝ $90.00Low
10/6/2022DA DavidsonLower TargetBuy$128.00 ➝ $112.00Low
10/6/2022BMO Capital MarketsLower TargetMarket Perform$80.00 ➝ $76.00Low
10/5/2022Stifel NicolausLower TargetBuy$99.00 ➝ $84.00Low
10/5/2022Jefferies Financial GroupLower TargetBuy$100.00 ➝ $95.00Low
10/5/2022Truist FinancialLower TargetHold$88.00 ➝ $75.00Low
10/5/2022Bank of AmericaLower TargetBuy$91.00 ➝ $83.00Low
8/18/2022Bank of AmericaReiterated RatingBuy ➝ Buy$96.00Low
7/26/2022UBS GroupLower Target$120.00Low
7/21/2022BMO Capital MarketsLower Target$85.00 ➝ $80.00Low
7/20/2022Truist FinancialLower TargetHold$100.00 ➝ $88.00Low
7/19/2022KeyCorpDowngradeSector WeightLow
7/15/2022Jefferies Financial GroupLower Target$115.00 ➝ $100.00Low
7/7/2022MKM PartnersLower TargetBuy$118.00 ➝ $105.00N/A
4/20/2022DA DavidsonBoost TargetBuy$121.00 ➝ $128.00Low
4/20/2022KeyCorpLower TargetOverweight$115.00 ➝ $105.00Low
2/8/2022DA DavidsonLower TargetBuy$138.00 ➝ $121.00High
2/8/2022JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$110.00 ➝ $99.00High
1/27/2022DA DavidsonLower TargetBuy$140.00 ➝ $138.00Medium
1/26/2022The Goldman Sachs GroupLower Target$128.00 ➝ $119.00Medium
12/29/2021DA DavidsonReiterated RatingBuy$140.00Medium
10/27/2021Truist FinancialLower TargetHold$105.00 ➝ $100.00Low
10/27/2021DA DavidsonBoost TargetBuy$128.00 ➝ $140.00High
10/4/2021Stifel NicolausLower TargetBuy$116.00 ➝ $113.00High
7/27/2021Truist FinancialReiterated RatingHold$101.45Low
7/27/2021DA DavidsonReiterated RatingBuy$120.00 ➝ $101.45Medium
7/27/2021Truist FinancialBoost TargetHold$100.00 ➝ $105.00Medium
7/27/2021KeyCorpBoost TargetOverweight$105.00 ➝ $115.00Medium
7/27/2021BMO Capital MarketsBoost TargetPositive ➝ Market Perform$90.00 ➝ $93.00Medium
4/29/2021KeyCorpBoost TargetOverweight$100.00 ➝ $105.00Low
4/28/2021Jefferies Financial GroupBoost TargetBuy$113.00 ➝ $115.00Low
4/28/2021DA DavidsonBoost TargetBuy$115.00 ➝ $120.00Low
3/15/2021Truist FinancialBoost TargetHold$95.00 ➝ $100.00Low
2/9/2021Stifel NicolausLower TargetBuy$115.00 ➝ $114.00Low
2/9/2021Jefferies Financial GroupLower TargetBuy$115.00 ➝ $110.00Low
2/9/2021BMO Capital MarketsLower TargetMarket Perform$90.00 ➝ $85.00Low
2/9/2021DA DavidsonBoost TargetBuy$105.00 ➝ $115.00Low
2/4/2021Bank of AmericaBoost TargetNeutral$92.00 ➝ $106.00Low
1/21/2021Stifel NicolausBoost TargetBuy$100.00 ➝ $115.00Medium
12/9/2020Smith Barney CitigroupInitiated CoverageBuy$120.00High
12/2/2020BMO Capital MarketsDowngradeOutperform ➝ Market Perform$90.00Medium
11/23/2020KeyCorpBoost TargetOverweight$92.00 ➝ $100.00Medium
10/27/2020Truist FinancialBoost Target$75.00 ➝ $82.00Medium
10/27/2020BarclaysBoost TargetOverweight$90.00 ➝ $94.00Medium
10/27/2020DA DavidsonBoost TargetPositive ➝ Buy$100.00 ➝ $105.00High
10/27/2020KeyCorpBoost TargetOverweight$85.00 ➝ $92.00High
10/23/2020JPMorgan Chase & Co.Boost TargetPositive ➝ Neutral$83.00 ➝ $92.00Low
10/13/2020MKM PartnersBoost Target$90.00 ➝ $104.00Low
9/30/2020Stifel NicolausUpgradeHold ➝ Buy$73.00 ➝ $100.00Medium
9/23/2020BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$69.00 ➝ $90.00Low
7/28/2020DA DavidsonLower TargetBuy$109.00 ➝ $100.00Low
7/28/2020BMO Capital MarketsLower TargetMarket Perform$76.00 ➝ $69.00Low
7/27/2020BMO Capital MarketsReiterated RatingHold$76.00Low
7/13/2020BMO Capital MarketsReiterated RatingNeutral ➝ HoldMedium
6/16/2020Jefferies Financial GroupReiterated RatingBuy$88.00Low
6/9/2020Consumer EdgeDowngradeOverweight ➝ Equal Weight$80.00High
6/3/2020ArgusLower Target$100.00 ➝ $90.00High
5/26/2020UBS GroupLower TargetBuy$117.00 ➝ $107.00High
5/4/2020BarclaysLower TargetOverweight$112.00 ➝ $95.00Low
4/30/2020DA DavidsonLower TargetBuy$130.00 ➝ $109.00Low
4/30/2020SunTrust BanksBoost TargetHold$52.00 ➝ $75.00Low
4/30/2020Wells Fargo & CompanyLower TargetEqual Weight$76.00 ➝ $74.00Medium
4/21/2020The Goldman Sachs GroupLower TargetBuy$103.00 ➝ $88.00High
4/17/2020Wolfe ResearchInitiated CoverageOutperform$87.00Low
4/17/2020Wells Fargo & CompanyReiterated RatingHold$105.00 ➝ $76.00Medium
4/16/2020Berenberg BankInitiated CoverageBuy$39.00Medium
4/9/2020JPMorgan Chase & Co.Lower TargetNeutral$94.00 ➝ $78.00High
4/7/2020MKM PartnersLower TargetBuy$105.00 ➝ $90.00Low
4/3/2020Stifel NicolausLower TargetHold$86.00 ➝ $71.00High
3/4/2020ArgusLower TargetBuy$120.00 ➝ $100.00Medium
3/3/2020Stifel NicolausLower Target$106.00 ➝ $86.00High
3/3/2020BMO Capital MarketsLower TargetMarket Perform$95.00 ➝ $84.00High
2/28/2020MKM PartnersLower Target$125.00 ➝ $105.00Low
2/27/2020SunTrust BanksLower TargetHold$105.00 ➝ $90.00High
2/27/2020JPMorgan Chase & Co.Lower TargetNeutral$113.00 ➝ $94.00Medium
2/24/2020The Goldman Sachs GroupLower Target$121.00 ➝ $103.00Low
2/20/2020BarclaysReiterated RatingBuy$112.00Medium
1/29/2020Bank of AmericaInitiated CoverageNeutral$117.00Low
1/27/2020JPMorgan Chase & Co.Initiated CoverageNeutral$113.00Low
1/15/2020Wells Fargo & CompanyBoost TargetEqual Weight$100.00 ➝ $105.00Low
1/14/2020MKM PartnersBoost TargetBuy$118.00 ➝ $125.00Low
11/25/2019UBS GroupUpgradeNeutral ➝ Buy$117.00High
10/28/2019KeyCorpLower TargetOverweight$135.00 ➝ $110.00Low
10/23/2019SunTrust BanksLower TargetHold$118.00 ➝ $102.00Medium
10/23/2019BMO Capital MarketsLower TargetMarket Perform$105.00 ➝ $90.00Medium
10/8/2019UBS GroupBoost TargetNeutral$96.00 ➝ $117.00Low
10/1/2019Stifel NicolausBoost TargetHold$110.00 ➝ $111.00Medium
9/10/2019Jefferies Financial GroupSet TargetBuy$130.00High
8/23/2019SunTrust BanksSet TargetHold$118.00Low
8/23/2019DA DavidsonReiterated RatingBuyLow
8/1/2019Wells Fargo & CompanyBoost TargetMarket Perform$95.00 ➝ $111.00High
7/29/2019KeyCorpBoost TargetOverweight$115.00 ➝ $135.00Low
7/26/2019ArgusUpgradeHold ➝ Buy$145.00Low
7/24/2019MKM PartnersBoost TargetBuy$123.00 ➝ $126.00Low
7/24/2019BMO Capital MarketsBoost TargetMarket Perform$93.00 ➝ $105.00Medium
7/24/2019SunTrust BanksBoost TargetHold$118.00Medium
7/24/2019DA DavidsonBoost TargetBuy$120.00 ➝ $138.00High
7/24/2019Monness Crespi & HardtReiterated RatingBuy ➝ Buy$109.00 ➝ $127.00High
7/24/2019BarclaysBoost TargetOverweight$115.00 ➝ $130.00Medium
7/17/2019MKM PartnersBoost TargetBuy$123.00Low
7/15/2019Stifel NicolausBoost TargetHold$95.00 ➝ $99.00Medium
(Data available from 6/14/2019 forward)

News Sentiment Rating

0.99 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 10 very positive mentions
  • 34 positive mentions
  • 10 negative mentions
  • 12 very negative mentions
  • 18 very positive mentions
  • 41 positive mentions
  • 12 negative mentions
  • 5 very negative mentions
  • 12 very positive mentions
  • 42 positive mentions
  • 10 negative mentions
  • 3 very negative mentions
  • 31 very positive mentions
  • 35 positive mentions
  • 21 negative mentions
  • 11 very negative mentions
  • 32 very positive mentions
  • 24 positive mentions
  • 12 negative mentions
  • 4 very negative mentions
  • 16 very positive mentions
  • 30 positive mentions
  • 7 negative mentions
  • 6 very negative mentions
  • 46 very positive mentions
  • 46 positive mentions
  • 6 negative mentions
  • 7 very negative mentions
  • 23 very positive mentions
  • 20 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Current Sentiment

  • 23 very positive mentions
  • 20 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Hasbro logo
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Read More

Today's Range

Now: $61.50
Low: $59.38
High: $61.68

50 Day Range

MA: $59.58
Low: $54.82
High: $65.03

52 Week Range

Now: $61.50
Low: $42.66
High: $73.57


4,203,694 shs

Average Volume

1,823,097 shs

Market Capitalization

$8.56 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Hasbro?

The following Wall Street sell-side analysts have issued stock ratings on Hasbro in the last year: Argus, Bank of America Co., Citigroup Inc., DA Davidson, Jefferies Financial Group Inc., JPMorgan Chase & Co., Monness Crespi & Hardt, Morgan Stanley, Roth Mkm, Stifel Nicolaus, StockNews.com, The Goldman Sachs Group, Inc., TheStreet, and UBS Group AG.
View the latest analyst ratings for HAS.

What is the current price target for Hasbro?

12 Wall Street analysts have set twelve-month price targets for Hasbro in the last year. Their average twelve-month price target is $69.00, suggesting a possible upside of 12.2%. Bank of America Co. has the highest price target set, predicting HAS will reach $80.00 in the next twelve months. The Goldman Sachs Group, Inc. has the lowest price target set, forecasting a price of $52.00 for Hasbro in the next year.
View the latest price targets for HAS.

What is the current consensus analyst rating for Hasbro?

Hasbro currently has 3 hold ratings and 8 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for HAS.

What other companies compete with Hasbro?

How do I contact Hasbro's investor relations team?

Hasbro's physical mailing address is 1027 NEWPORT AVE P O BOX 1059, PAWTUCKET RI, 02862. The company's listed phone number is (401) 431-8697 and its investor relations email address is [email protected]. The official website for Hasbro is www.hasbro.com. Learn More about contacing Hasbro investor relations.