Principal Financial Group - PFG Stock Price Target and Predictions

  • Consensus Rating: Sell
  • Consensus Price Target: $78.18
  • Forecasted Upside: -15.32%
  • Number of Analysts: 12
  • Breakdown:
  • 8 Sell Ratings
  • 4 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
▲ +0.07 (0.08%)

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Analyst Price Target for PFG

Analyst Price Target is $78.18
▼ -15.32% Downside Potential
This price target is based on 12 analysts offering 12 month price targets for Principal Financial Group in the last 3 months. The average price target is $78.18, with a high forecast of $90.00 and a low forecast of $60.00. The average price target represents a -15.32% upside from the last price of $92.33.

This chart shows the closing price for PFG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Sell

The current consensus among 12 investment analysts is to sell stock in Principal Financial Group. This rating has held steady since May 2022, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 4 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 3 hold ratings
  • 4 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 6 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 4 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 5 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 5 hold ratings
  • 7 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 5 hold ratings
  • 7 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 8 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 8 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
1/10/2023Morgan StanleyLower TargetUnderweight$79.00 ➝ $75.00Low
1/9/2023The Goldman Sachs GroupBoost TargetSell$61.00 ➝ $71.00Low
1/6/2023JPMorgan Chase & Co.Boost TargetUnderweight$72.00 ➝ $78.00Low
12/8/2022Credit Suisse GroupDowngradeNeutral ➝ Underperform$86.00Low
11/17/2022Evercore ISIDowngradeIn-Line ➝ Underperform$75.00 ➝ $81.00Low
11/17/2022Morgan StanleyDowngradeEqual Weight ➝ Underweight$76.00 ➝ $79.00Low
11/16/2022CitigroupBoost Target$62.00 ➝ $65.00Low
11/1/2022Piper SandlerBoost Target$90.00Low
11/1/2022BarclaysDowngradeOverweight ➝ Equal Weight$81.00 ➝ $89.00Low
10/31/2022Royal Bank of CanadaBoost Target$75.00 ➝ $88.00Low
10/31/2022Keefe, Bruyette & WoodsDowngradeMarket Perform ➝ Underperform$75.00 ➝ $77.00Low
10/28/2022Morgan StanleyBoost TargetEqual Weight$70.00 ➝ $76.00Low
10/13/2022Piper SandlerBoost Target$80.00Low
10/7/2022Piper SandlerBoost TargetNeutral$75.00 ➝ $80.00Low
10/7/2022JPMorgan Chase & Co.DowngradeNeutral ➝ Underweight$69.00 ➝ $72.00N/A
9/21/2022Raymond JamesInitiated CoverageMarket PerformLow
9/8/2022Jefferies Financial GroupBoost TargetUnderperform$56.00 ➝ $60.00Low
8/18/2022Credit Suisse GroupDowngradeOutperform ➝ Neutral$82.00 ➝ $86.00Low
8/17/2022Morgan StanleyBoost TargetEqual Weight$68.00 ➝ $70.00Low
8/15/2022Evercore ISIBoost Target$76.00N/A
8/15/2022BarclaysBoost Target$81.00N/A
8/9/2022Morgan StanleyBoost TargetEqual Weight$65.00 ➝ $68.00Low
7/13/2022BarclaysLower TargetOverweight$85.00 ➝ $78.00N/A
7/11/2022Royal Bank of CanadaLower Target$79.00 ➝ $70.00N/A
7/11/2022JPMorgan Chase & Co.Lower Target$72.00 ➝ $69.00N/A
7/8/2022Piper SandlerLower TargetNeutral$74.00 ➝ $72.00N/A
7/6/2022Morgan StanleyLower TargetEqual Weight$72.00 ➝ $65.00N/A
7/6/2022Evercore ISILower TargetIn-Line$78.00 ➝ $72.00N/A
5/23/2022CitigroupInitiated CoverageSell$63.00Low
4/6/2022Piper SandlerBoost TargetNeutral$76.00 ➝ $78.00Low
3/3/2022Morgan StanleyLower TargetEqual Weight$75.00 ➝ $72.00Low
3/3/2022Royal Bank of CanadaLower TargetSector Perform$82.00 ➝ $79.00Low
2/9/2022BarclaysBoost TargetOverweight$82.00 ➝ $86.00Medium
1/25/2022Jefferies Financial GroupInitiated CoverageUnderperform$62.00High
1/21/2022Wolfe ResearchInitiated CoverageMarket Perform$79.00High
1/11/2022BarclaysBoost TargetOverweight$76.00 ➝ $83.00Low
1/7/2022Morgan StanleyBoost TargetEqual Weight$73.00 ➝ $75.00Low
1/4/2022JPMorgan Chase & Co.Boost Target$71.00 ➝ $72.00High
12/13/2021Piper SandlerBoost TargetNeutral ➝ Neutral$68.00 ➝ $76.00Medium
12/2/2021The Goldman Sachs GroupInitiated CoverageSell$64.00Medium
10/28/2021Royal Bank of CanadaBoost TargetSector Perform$67.00 ➝ $71.00Low
10/14/2021Morgan StanleyBoost TargetEqual Weight$71.00 ➝ $72.00Low
10/12/2021BarclaysBoost TargetOverweight$69.00 ➝ $76.00Low
7/29/2021Royal Bank of CanadaBoost TargetSector Perform$66.00 ➝ $67.00Low
7/15/2021Morgan StanleyBoost TargetEqual Weight$70.00 ➝ $71.00Low
7/8/2021Piper SandlerLower TargetNeutral$69.00 ➝ $67.00High
7/6/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$57.00 ➝ $82.00High
6/15/2021Piper SandlerDowngradeOverweight ➝ Neutral$72.00 ➝ $70.00Medium
5/19/2021Morgan StanleyBoost TargetEqual Weight$68.00 ➝ $70.00Low
4/28/2021Morgan StanleyBoost TargetEqual Weight$67.00 ➝ $68.00Low
4/12/2021BarclaysBoost TargetOverweight$65.00 ➝ $69.00Medium
4/5/2021JPMorgan Chase & Co.Boost TargetCautious ➝ Neutral$55.00 ➝ $66.00Low
3/31/2021CitigroupBoost Target$55.00 ➝ $62.00Low
3/26/2021Morgan StanleyBoost TargetEqual Weight$65.00 ➝ $67.00Low
3/12/2021Morgan StanleyBoost TargetEqual Weight$60.00 ➝ $65.00Low
3/1/2021Evercore ISIReiterated RatingOutperform ➝ In-Line$63.00Low
2/25/2021Morgan StanleyBoost TargetEqual Weight$55.00 ➝ $60.00High
2/23/2021BarclaysBoost TargetOverweight$54.00 ➝ $60.00Medium
1/31/2021Royal Bank of CanadaReiterated RatingHold$52.00Low
1/29/2021Morgan StanleyLower TargetEqual Weight$56.00 ➝ $55.00High
1/15/2021Morgan StanleyBoost TargetEqual Weight$54.00 ➝ $56.00Low
1/8/2021Evercore ISIUpgradeIn-Line ➝ Outperform$49.00 ➝ $60.00Low
11/20/2020Piper SandlerBoost TargetOverweight$48.00 ➝ $55.00Low
11/18/2020Morgan StanleyBoost TargetEqual Weight$48.00 ➝ $54.00Medium
11/17/2020BarclaysInitiated CoverageOverweight$53.00Medium
10/27/2020Morgan StanleyLower TargetEqual Weight$49.00 ➝ $48.00High
10/9/2020UBS GroupBoost TargetNeutral$38.00 ➝ $41.00High
10/6/2020Morgan StanleyBoost TargetEqual Weight$47.00 ➝ $49.00Medium
8/24/2020Credit Suisse GroupBoost TargetNeutral$43.00 ➝ $46.00High
8/20/2020Morgan StanleyBoost TargetEqual Weight$45.00 ➝ $47.00Medium
8/13/2020Piper SandlerBoost TargetOverweight$49.00 ➝ $50.00Low
7/30/2020Royal Bank of CanadaReiterated RatingHold$45.00Medium
7/28/2020Morgan StanleyBoost TargetEqual Weight$42.00 ➝ $45.00High
7/16/2020Royal Bank of CanadaBoost Target$36.00 ➝ $42.00Medium
7/6/2020Morgan StanleyBoost TargetEqual Weight$37.00 ➝ $42.00Low
6/18/2020The Goldman Sachs GroupDowngradeNeutral ➝ Sell$38.00Low
6/1/2020Bank of AmericaInitiated CoverageBuyHigh
5/15/2020UBS GroupBoost TargetNeutral$35.00 ➝ $36.00Low
4/27/2020Royal Bank of CanadaReiterated RatingHold$32.00High
4/14/2020UBS GroupUpgradeSell ➝ Neutral$35.00Medium
4/3/2020Piper SandlerLower TargetOverweight$48.00 ➝ $43.00Medium
3/17/2020Morgan StanleyLower TargetEqual Weight$57.00 ➝ $37.00High
3/10/2020Piper SandlerLower TargetOverweight$62.00 ➝ $48.00High
10/25/2019Morgan StanleySet TargetHold$56.00N/A
10/10/2019UBS GroupLower TargetSell$49.00 ➝ $48.00Low
8/20/2019Morgan StanleyLower TargetEqual Weight$59.00 ➝ $57.00Low
8/12/2019BarclaysSet TargetBuy$66.00Low
7/26/2019Morgan StanleyBoost TargetEqual Weight$58.00 ➝ $59.00Medium
5/7/2019UBS GroupLower TargetSell ➝ Sell$51.00 ➝ $50.00Low
4/29/2019Royal Bank of CanadaBoost TargetMarket Perform$55.00Low
4/9/2019UBS GroupBoost TargetSell ➝ Sell$45.00 ➝ $48.00Medium
2/5/2019UBS GroupDowngradeNeutral ➝ Sell$46.00 ➝ $45.00Medium
1/8/2019The Goldman Sachs GroupDowngradeBuy ➝ Neutral$50.00Medium
12/11/2018Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$49.00Medium
11/13/2018Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$64.00 ➝ $61.00Low
10/16/2018Deutsche Bank AktiengesellschaftInitiated CoverageHold ➝ Hold$61.00Low
10/8/2018UBS GroupBoost TargetNeutral ➝ Neutral$57.00 ➝ $59.00Low
8/17/2018Credit Suisse GroupLower TargetNeutral ➝ Neutral$62.00 ➝ $56.00Medium
7/11/2018Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$70.00 ➝ $69.00High
7/9/2018BarclaysLower TargetOverweight ➝ Overweight$72.00 ➝ $68.00High
5/23/2018Wells Fargo & CompanySet TargetHold$66.00Medium
4/27/2018Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$77.00 ➝ $74.00Medium
4/26/2018Wells Fargo & CompanyReiterated RatingHold$68.00Medium
4/25/2018Credit Suisse GroupInitiated CoverageNeutral ➝ Neutral$62.00Low
4/5/2018Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$79.00 ➝ $77.00Low
4/3/2018Wells Fargo & CompanySet TargetHold$75.00 ➝ $68.00Low
3/26/2018Bank of AmericaInitiated CoverageNeutral$65.00Medium
3/2/2018UBS GroupInitiated CoverageNeutral$69.00Low
2/12/2018BarclaysUpgradeEqual Weight ➝ Overweight$72.00Low
2/12/2018JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$70.00Low
1/31/2018Keefe, Bruyette & WoodsReiterated RatingHold$76.00Low
1/30/2018Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$80.00 ➝ $79.00High
(Data available from 1/27/2018 forward)

News Sentiment Rating

0.88 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 3 very positive mentions
  • 7 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
  • 4 very positive mentions
  • 28 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 9 very positive mentions
  • 16 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 8 very positive mentions
  • 12 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
  • 9 very positive mentions
  • 24 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
  • 7 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
  • 11 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Current Sentiment

  • 11 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Principal Financial Group logo
Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions segments. The Retirement and Income Solutions segment provides a portfolio of asset accumulation products and services for retirement savings and income. It offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit pension plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services; individual retirement accounts; investment only products; and mutual funds, individual variable annuities, and bank products. The Principal Global Investors segment provides equity, fixed income, real estate, and other alternative investments, as well as asset allocation, stable value management, and other structured investment strategies. The Principal International segment offers pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products, as well as voluntary savings plans in Brazil, Chile, Mexico, China, Hong Kong Special Administrative Region, India, and Southeast Asia. The U.S. Insurance Solutions segment provides specialty benefits, such as group dental and vision insurance, group life insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products in the United States. It also offers insurance solutions for small and medium-sized businesses and their owners, as well as executives. Principal Financial Group, Inc. was founded in 1879 and is based in Des Moines, Iowa.
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Today's Range

Now: $92.33
Low: $91.94
High: $92.45

50 Day Range

MA: $88.15
Low: $83.77
High: $92.47

52 Week Range

Now: $92.33
Low: $61.05
High: $96.17


31,297 shs

Average Volume

1,322,772 shs

Market Capitalization

$22.59 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Principal Financial Group?

The following sell-side analysts have issued research reports on Principal Financial Group in the last year: Barclays PLC, Citigroup Inc., Credit Suisse Group AG, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, Raymond James, Royal Bank of Canada,, and The Goldman Sachs Group, Inc..
View the latest analyst ratings for PFG.

What is the current price target for Principal Financial Group?

11 Wall Street analysts have set twelve-month price targets for Principal Financial Group in the last year. Their average twelve-month price target is $78.18, suggesting a possible downside of 15.3%. Piper Sandler has the highest price target set, predicting PFG will reach $90.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $60.00 for Principal Financial Group in the next year.
View the latest price targets for PFG.

What is the current consensus analyst rating for Principal Financial Group?

Principal Financial Group currently has 8 sell ratings and 4 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Sell." A "sell" rating indicates that analysts believe PFG will underperform the market and that investors should sell shares of Principal Financial Group.
View the latest ratings for PFG.

What other companies compete with Principal Financial Group?

How do I contact Principal Financial Group's investor relations team?

Principal Financial Group's physical mailing address is 711 HIGH STREET, DES MOINES IA, 50392. The company's listed phone number is (515) 247-5111 and its investor relations email address is [email protected] The official website for Principal Financial Group is Learn More about contacing Principal Financial Group investor relations.