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NASDAQ:PRPL - Purple Innovation Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $18.78
  • Forecasted Upside: 80.25 %
  • Number of Analysts: 11
  • Breakdown:
  • 1 Sell Ratings
  • 6 Hold Ratings
  • 4 Buy Ratings
  • 0 Strong Buy Ratings
$10.42 As of 01/14/2022 01:00 AM ET
▼ -0.71 (-6.38%)

This chart shows the closing price for PRPL by one month, three months, or twelve months.

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Analyst Price Target for PRPL

Analyst Price Target is $18.78
▲ +80.25% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Purple Innovation in the last 3 months. The average price target is $18.78, with a high forecast of $45.00 and a low forecast of $7.60. The average price target represents a 80.25% upside from the last price of $10.42.

This chart shows the closing price for PRPL for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 11 polled investment analysts is to hold stock in Purple Innovation. This rating has held steady since June 2021, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
7/26/2020
  • 0 strong buy ratings
  • 4 buy ratings
  • 4 hold ratings
  • 1 sell ratings
Ratings as of
10/24/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
1/22/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
4/22/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 0 sell ratings
Ratings as of
7/21/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 0 sell ratings
Ratings as of
10/19/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 6 hold ratings
  • 1 sell ratings
Ratings as of
12/18/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 6 hold ratings
  • 1 sell ratings
Ratings as of
1/17/2022

Latest Recommendations

  • 0 strong buy ratings
  • 4 buy ratings
  • 6 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
1/7/2022B. RileyLower Price Target$14.00 ➝ $12.00Medium
12/14/2021Truist SecuritiesLower Price TargetHold ➝ Hold$12.00 ➝ $10.00High
12/14/2021TruistLower Price TargetHold ➝ Hold$12.00 ➝ $10.00Low
12/14/2021Bank of AmericaLower Price TargetUnderperform ➝ Underperform$9.50 ➝ $7.60Low
12/14/2021WedbushLower Price TargetOutperform ➝ Outperform$20.00 ➝ $10.00High
12/14/2021KeyCorpLower Price TargetOverweight$25.00 ➝ $22.00High
11/10/2021WedbushDowngradeBuy ➝ Sell$37.00 ➝ $20.00High
11/10/2021Roth CapitalLower Price TargetBuy$34.00 ➝ $18.00High
11/10/2021Truist SecuritiesDowngradeBuy ➝ Hold$12.00High
11/10/2021KeyCorpLower Price TargetPositive ➝ Overweight$33.00 ➝ $25.00High
11/10/2021B. RileyDowngradeBuy ➝ Neutral$30.00 ➝ $14.00High
11/10/2021TruistDowngradeBuy ➝ Hold$35.00 ➝ $12.00High
11/10/2021Raymond JamesDowngradeOutperform ➝ Market PerformHigh
11/10/2021UBS GroupDowngradeBuy ➝ Neutral$32.00 ➝ $15.00High
11/8/2021Bank of AmericaDowngradeBuy ➝ Underperform$36.00 ➝ $16.00Medium
10/18/2021B. RileyReiterated RatingBuy$34.00 ➝ $30.00Medium
10/4/2021KeyCorpLower Price TargetPositive ➝ Overweight$40.00 ➝ $36.00Medium
9/28/2021Craig HallumDowngradeBuy ➝ Hold$34.00 ➝ $22.00Medium
8/11/2021Roth CapitalBoost Price TargetBuy$31.00 ➝ $34.00High
8/9/2021Craig HallumLower Price TargetBuy$41.00 ➝ $34.00High
7/1/2021Truist SecuritiesLower Price TargetBuy ➝ Buy$40.00 ➝ $35.00Medium
7/1/2021TruistLower Price TargetBuy ➝ Buy$40.00 ➝ $35.00Medium
7/1/2021Craig HallumLower Price TargetBuy ➝ Buy$47.00 ➝ $41.00Medium
7/1/2021Roth CapitalLower Price TargetBuy$37.00 ➝ $31.00High
6/30/2021Raymond JamesLower Price TargetOutperform$38.00 ➝ $35.00Low
6/29/2021OppenheimerInitiated CoverageBuy$45.00High
5/18/2021Roth CapitalBoost Price TargetBuy$35.00 ➝ $37.00Low
5/18/2021WedbushBoost Price TargetPositive ➝ Outperform$32.00 ➝ $37.00Medium
5/18/2021Raymond JamesBoost Price TargetOutperform$32.00 ➝ $38.00Low
4/20/2021B. RileyBoost Price TargetBuy$33.00 ➝ $38.00High
3/5/2021WedbushLower Price TargetOutperform$38.00 ➝ $32.00High
3/5/2021KeyCorpLower Price TargetOverweight$43.00 ➝ $40.00High
3/5/2021Raymond JamesLower Price TargetOutperform$36.00 ➝ $32.00High
3/5/2021UBS GroupLower Price TargetBuy$44.00 ➝ $32.00High
2/9/2021KeyCorpBoost Price TargetOverweight$38.00 ➝ $43.00Low
1/14/2021KeyCorpBoost Price TargetOverweight$34.00 ➝ $38.00High
1/12/2021B. RileyBoost Price TargetBuy$20.00 ➝ $41.00High
1/12/2021WedbushBoost Price TargetPositive ➝ Outperform$32.00 ➝ $38.00High
12/16/2020TruistInitiated CoverageBuy$35.00Medium
12/16/2020Evercore ISIInitiated CoverageOutperformLow
11/18/2020OppenheimerInitiated CoverageBuy$37.00Medium
11/12/2020Roth CapitalBoost Price TargetBuy$27.00 ➝ $32.00Medium
11/11/2020OppenheimerReiterated RatingBuy$37.00High
11/10/2020KeyCorpBoost Price TargetPositive ➝ Overweight$26.00 ➝ $34.00High
10/26/2020Raymond JamesBoost Price TargetOutperform$28.00 ➝ $36.00Low
10/20/2020Craig HallumBoost Price TargetBuy$32.00 ➝ $40.00High
10/14/2020B. RileyBoost Price TargetBuy$26.00 ➝ $33.00Medium
10/13/2020UBS GroupInitiated CoverageBuy$35.00Low
10/6/2020OppenheimerBoost Price TargetOutperform$25.00 ➝ $37.00High
9/4/2020OppenheimerReiterated RatingBuyHigh
9/3/2020Roth CapitalReiterated RatingBuyHigh
8/19/2020Raymond JamesReiterated RatingBuyMedium
8/14/2020Craig HallumBoost Price TargetBuy$30.00 ➝ $31.00High
8/14/2020B. RileyBoost Price TargetBuy$23.00 ➝ $26.00High
8/14/2020KeyCorpBoost Price TargetOverweight$22.00 ➝ $26.00High
8/14/2020Raymond JamesBoost Price TargetOutperform$19.00 ➝ $28.00High
8/7/2020WedbushBoost Price TargetOutperform$17.00 ➝ $27.00Low
8/3/2020Craig HallumInitiated CoverageBuy$30.00High
7/28/2020OppenheimerReiterated RatingBuy$19.00 ➝ $25.00High
7/24/2020KeyCorpBoost Price TargetOverweight$18.00 ➝ $22.00High
6/17/2020OppenheimerReiterated RatingBuy$19.00Medium
6/16/2020B. RileyInitiated CoverageBuy$23.00High
6/11/2020Raymond JamesBoost Price TargetOutperform$16.00 ➝ $19.00Medium
6/10/2020OppenheimerReiterated RatingBuy$19.00Low
6/10/2020KeyCorpBoost Price TargetOverweight$16.00 ➝ $18.00Medium
5/12/2020WedbushBoost Price TargetOutperform$11.00 ➝ $17.00High
5/12/2020KeyCorpBoost Price TargetOverweight$12.00 ➝ $16.00High
5/12/2020Raymond JamesBoost Price TargetOutperform$10.00 ➝ $16.00High
3/31/2020KeyCorpLower Price TargetOverweight$14.00 ➝ $12.00High
3/25/2020Raymond JamesLower Price TargetOutperform$13.00 ➝ $10.00High
3/10/2020WedbushBoost Price TargetOutperform$13.00 ➝ $14.00High
2/14/2020OppenheimerReiterated RatingBuy$15.00 ➝ $19.00High
1/27/2020KeyCorpBoost Price TargetOverweight$12.00 ➝ $14.00Low
1/16/2020Raymond JamesBoost Price TargetPositive ➝ Outperform$11.00 ➝ $13.00Medium
1/14/2020WedbushBoost Price TargetOutperform$12.00 ➝ $13.00Low
12/19/2019Bank of AmericaInitiated CoverageBuy$10.00Medium
11/26/2019OppenheimerInitiated CoverageBuy$15.00High
11/26/2019Raymond JamesInitiated CoverageOutperform$11.00Low
11/25/2019KeyCorpInitiated CoverageOverweight$12.00 ➝ $12.00High
10/28/2019Roth CapitalInitiated CoverageBuy$10.00High
9/23/2019WedbushBoost Price TargetOutperform$9.00 ➝ $12.00High
5/8/2019WedbushReiterated RatingOutperformLow
3/13/2019WedbushReiterated RatingOutperform$6.50Medium
11/15/2018WedbushLower Price TargetOutperform ➝ Outperform$8.00 ➝ $6.50High
8/10/2018WedbushLower Price TargetOutperform ➝ Outperform$11.00 ➝ $8.00N/A
4/10/2018WedbushInitiated CoverageOutperform ➝ Outperform$11.00High
(Data available from 1/17/2017 forward)

News Sentiment Rating

1.21 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/21/2021
  • 3 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/21/2021
  • 5 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/20/2021
  • 4 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/19/2021
  • 4 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/19/2021
  • 15 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/18/2021
  • 4 very positive mentions
  • 2 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
Mentions as of
12/18/2021
  • 10 very positive mentions
  • 3 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
1/17/2022

Current Sentiment

  • 10 very positive mentions
  • 3 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Purple Innovation logo
Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.
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Today's Range

Now: $10.42
Low: $10.15
High: $11.06

50 Day Range

MA: $12.12
Low: $9.15
High: $19.20

52 Week Range

Now: $10.42
Low: $8.79
High: $41.08

Volume

1,700,529 shs

Average Volume

1,470,760 shs

Market Capitalization

$697.39 million

P/E Ratio

173.67

Dividend Yield

N/A

Beta

1.38

Frequently Asked Questions

What sell-side analysts currently cover shares of Purple Innovation?

The following sell-side analysts have issued stock ratings on Purple Innovation in the last twelve months: B. Riley, Bank of America Co., Craig Hallum, KeyCorp, Oppenheimer Holdings Inc., Raymond James, Roth Capital, TheStreet, Truist, Truist Securities, UBS Group AG, Wedbush, and Zacks Investment Research.
View the latest analyst ratings for PRPL.

What is the current price target for Purple Innovation?

11 Wall Street analysts have set twelve-month price targets for Purple Innovation in the last year. Their average twelve-month price target is $18.78, suggesting a possible upside of 80.2%. Oppenheimer Holdings Inc. has the highest price target set, predicting PRPL will reach $45.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $7.60 for Purple Innovation in the next year.
View the latest price targets for PRPL.

What is the current consensus analyst rating for Purple Innovation?

Purple Innovation currently has 1 sell rating, 6 hold ratings and 4 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRPL, but not buy more shares or sell existing shares.
View the latest ratings for PRPL.

What other companies compete with Purple Innovation?

Other companies that are similar to Purple Innovation include Compass Diversified, Sleep Number, La-Z-Boy, Kimball International, Hooker Furniture, Casper Sleep, Flexsteel Industries, Natuzzi, Luvu Brands, Nova LifeStyle and Rowe Companies.

How do I contact Purple Innovation's investor relations team?

Purple Innovation's physical mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company's listed phone number is (801) 756-2600 and its investor relations email address is [email protected] The official website for Purple Innovation is www.purple.com.