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Purple Innovation - PRPL Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $1.25
  • Forecasted Upside: 88.82%
  • Number of Analysts: 2
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
$0.66 As of 04/29/2025 05:00 PM ET
▲ +0.0602 (10.00%)

This chart shows the closing price for PRPL by one month, three months, or twelve months.

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Analyst Price Target for PRPL

Analyst Price Target is $1.25
▲ +88.82% Upside Potential
This price target is based on 2 analysts offering 12 month price targets for Purple Innovation in the last 3 months. The average price target is $1.25, with a high forecast of $1.50 and a low forecast of $1.00. The average price target represents a 88.82% upside from the last price of $0.66.

This chart shows the closing price for PRPL for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 2 polled investment analysts is to hold stock in Purple Innovation. This rating has held steady since March 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
11/7/2023
  • 0 strong buy ratings
  • 2 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
2/5/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
5/5/2024
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
8/3/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
11/1/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
1/30/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/31/2025
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
4/30/2025

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
3/26/2025WedbushReiterated RatingNeutral ➝ Neutral$1.00 ➝ $1.00
9/4/2024WedbushDowngradeOutperform ➝ Neutral$1.75 ➝ $1.10
8/6/2024Craig HallumLower TargetHold ➝ Hold$2.00 ➝ $1.50
5/8/2024WedbushReiterated RatingOutperform ➝ Outperform$2.25
3/21/2024Roth MkmReiterated RatingBuy ➝ Buy$2.50
3/13/2024WedbushBoost TargetOutperform ➝ Outperform$1.25 ➝ $2.25
3/13/2024Craig HallumBoost TargetHold ➝ Hold$1.00 ➝ $2.00
3/13/2024Roth CapitalUpgradeNeutral ➝ Buy
3/13/2024Roth MkmUpgradeNeutral ➝ Buy$2.00 ➝ $2.50
3/7/2024Roth MkmBoost TargetNeutral ➝ Neutral$1.00 ➝ $2.00
1/24/2024WedbushReiterated RatingOutperform ➝ Outperform$1.25
1/24/2024KeyCorpLower TargetOverweight ➝ Overweight$6.00 ➝ $5.00
11/13/2023OppenheimerReiterated RatingOutperform ➝ Market Perform
11/10/2023KeyCorpLower TargetOverweight ➝ Overweight$8.00 ➝ $6.00
11/10/2023WedbushLower TargetOutperform ➝ Outperform$3.00 ➝ $1.00
11/10/2023Craig HallumReiterated RatingBuy ➝ Hold
8/25/2023OppenheimerReiterated RatingOutperform ➝ Outperform$8.00
8/10/2023WedbushLower TargetOutperform ➝ Outperform$3.50 ➝ $3.00
4/14/2023WedbushReiterated RatingOutperform$5.00
3/21/2023UBS GroupLower TargetNeutral$6.00 ➝ $2.75
3/17/2023Bank of AmericaLower Target$3.60 ➝ $3.00
2/1/2023KeyCorpBoost TargetOverweight$7.00 ➝ $8.00
1/16/2023Bank of AmericaInitiated CoverageUnderperform ➝ Underperform
1/12/2023KeyCorpBoost TargetOverweight$5.00 ➝ $7.00
11/10/2022Craig HallumUpgradeHold ➝ Buy$4.00 ➝ $6.00
9/20/2022WedbushBoost TargetOutperform$3.30 ➝ $5.00
9/20/2022KeyCorpLower TargetOverweight$10.00 ➝ $5.00
8/22/2022OppenheimerLower Target$8.00
7/19/2022KeyCorpSet Target$10.00
5/13/2022OppenheimerLower Target$45.00 ➝ $12.00
3/28/2022KeyCorpLower TargetOverweight$16.00 ➝ $15.00
3/2/2022Bank of AmericaLower TargetUnderperform$5.50 ➝ $4.50
3/2/2022UBS GroupLower TargetNeutral$10.00 ➝ $6.50
3/2/2022B. RileyLower TargetNeutral$9.00 ➝ $6.00
3/2/2022Truist FinancialLower TargetHold$10.00 ➝ $5.00
3/2/2022Roth CapitalDowngradeBuy ➝ Neutral$10.00 ➝ $6.00
3/2/2022KeyCorpLower TargetOverweight$22.00 ➝ $16.00
1/26/2022B. RileyLower Target$12.00 ➝ $9.00
1/7/2022B. RileyLower Target$14.00 ➝ $12.00
12/14/2021Truist FinancialLower TargetHold ➝ Hold$12.00 ➝ $10.00
12/14/2021Bank of AmericaLower TargetUnderperform ➝ Underperform$9.50 ➝ $7.60
12/14/2021WedbushLower TargetOutperform ➝ Outperform$20.00 ➝ $10.00
12/14/2021KeyCorpLower TargetOverweight$25.00 ➝ $22.00
11/10/2021WedbushDowngradeBuy ➝ Sell$37.00 ➝ $20.00
11/10/2021Roth CapitalLower TargetBuy$34.00 ➝ $18.00
11/10/2021Truist FinancialDowngradeBuy ➝ Hold$12.00
11/10/2021KeyCorpLower TargetPositive ➝ Overweight$33.00 ➝ $25.00
11/10/2021B. RileyDowngradeBuy ➝ Neutral$30.00 ➝ $14.00
11/10/2021Raymond JamesDowngradeOutperform ➝ Market Perform
11/10/2021UBS GroupDowngradeBuy ➝ Neutral$32.00 ➝ $15.00
11/8/2021Bank of AmericaDowngradeBuy ➝ Underperform$36.00 ➝ $16.00
10/18/2021B. RileyReiterated RatingBuy$34.00 ➝ $30.00
10/4/2021KeyCorpLower TargetPositive ➝ Overweight$40.00 ➝ $36.00
9/28/2021Craig HallumDowngradeBuy ➝ Hold$34.00 ➝ $22.00
8/11/2021Roth CapitalBoost TargetBuy$31.00 ➝ $34.00
8/9/2021Craig HallumLower TargetBuy$41.00 ➝ $34.00
7/1/2021Truist FinancialLower TargetBuy ➝ Buy$40.00 ➝ $35.00
7/1/2021Craig HallumLower TargetBuy ➝ Buy$47.00 ➝ $41.00
7/1/2021Roth CapitalLower TargetBuy$37.00 ➝ $31.00
6/30/2021Raymond JamesLower TargetOutperform$38.00 ➝ $35.00
6/29/2021OppenheimerInitiated CoverageBuy$45.00
5/18/2021Roth CapitalBoost TargetBuy$35.00 ➝ $37.00
5/18/2021WedbushBoost TargetPositive ➝ Outperform$32.00 ➝ $37.00
5/18/2021Raymond JamesBoost TargetOutperform$32.00 ➝ $38.00
4/20/2021B. RileyBoost TargetBuy$33.00 ➝ $38.00
3/5/2021WedbushLower TargetOutperform$38.00 ➝ $32.00
3/5/2021KeyCorpLower TargetOverweight$43.00 ➝ $40.00
3/5/2021Raymond JamesLower TargetOutperform$36.00 ➝ $32.00
3/5/2021UBS GroupLower TargetBuy$44.00 ➝ $32.00
2/9/2021KeyCorpBoost TargetOverweight$38.00 ➝ $43.00
1/14/2021KeyCorpBoost TargetOverweight$34.00 ➝ $38.00
1/12/2021B. RileyBoost TargetBuy$20.00 ➝ $41.00
1/12/2021WedbushBoost TargetPositive ➝ Outperform$32.00 ➝ $38.00
12/16/2020Truist FinancialInitiated CoverageBuy$35.00
12/16/2020Evercore ISIInitiated CoverageOutperform
11/18/2020OppenheimerInitiated CoverageBuy$37.00
11/12/2020Roth CapitalBoost TargetBuy$27.00 ➝ $32.00
11/11/2020OppenheimerReiterated RatingBuy$37.00
11/10/2020KeyCorpBoost TargetPositive ➝ Overweight$26.00 ➝ $34.00
10/26/2020Raymond JamesBoost TargetOutperform$28.00 ➝ $36.00
10/20/2020Craig HallumBoost TargetBuy$32.00 ➝ $40.00
10/14/2020B. RileyBoost TargetBuy$26.00 ➝ $33.00
10/13/2020UBS GroupInitiated CoverageBuy$35.00
10/6/2020OppenheimerBoost TargetOutperform$25.00 ➝ $37.00
9/4/2020OppenheimerReiterated RatingBuy
9/3/2020Roth CapitalReiterated RatingBuy
8/19/2020Raymond JamesReiterated RatingBuy
8/14/2020Craig HallumBoost TargetBuy$30.00 ➝ $31.00
8/14/2020B. RileyBoost TargetBuy$23.00 ➝ $26.00
8/14/2020KeyCorpBoost TargetOverweight$22.00 ➝ $26.00
8/14/2020Raymond JamesBoost TargetOutperform$19.00 ➝ $28.00
8/7/2020WedbushBoost TargetOutperform$17.00 ➝ $27.00
8/3/2020Craig HallumInitiated CoverageBuy$30.00
7/28/2020OppenheimerReiterated RatingBuy$19.00 ➝ $25.00
7/24/2020KeyCorpBoost TargetOverweight$18.00 ➝ $22.00
6/17/2020OppenheimerReiterated RatingBuy$19.00
6/16/2020B. RileyInitiated CoverageBuy$23.00
6/11/2020Raymond JamesBoost TargetOutperform$16.00 ➝ $19.00
6/10/2020OppenheimerReiterated RatingBuy$19.00
6/10/2020KeyCorpBoost TargetOverweight$16.00 ➝ $18.00
5/12/2020WedbushBoost TargetOutperform$11.00 ➝ $17.00
5/12/2020KeyCorpBoost TargetOverweight$12.00 ➝ $16.00
5/12/2020Raymond JamesBoost TargetOutperform$10.00 ➝ $16.00
(Data available from 4/30/2020 forward)

News Sentiment Rating

0.64 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/2/2024
  • 4 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/1/2024
  • 5 very positive mentions
  • 8 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/1/2024
  • 2 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/31/2024
  • 1 very positive mentions
  • 3 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
1/30/2025
  • 1 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
3/1/2025
  • 6 very positive mentions
  • 12 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
3/31/2025
  • 0 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
4/30/2025

Current Sentiment

  • 0 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Purple Innovation logo
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
Read More

Today's Range

Now: $0.66
Low: $0.59
High: $0.68

50 Day Range

MA: $0.73
Low: $0.56
High: $0.93

52 Week Range

Now: $0.66
Low: $0.56
High: $1.75

Volume

410,138 shs

Average Volume

478,183 shs

Market Capitalization

$71.30 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

2.08

Frequently Asked Questions

What sell-side analysts currently cover shares of Purple Innovation?

The following sell-side analysts have issued stock ratings on Purple Innovation in the last twelve months: Craig Hallum, and Wedbush.
View the latest analyst ratings for PRPL.

What is the current price target for Purple Innovation?

0 Wall Street analysts have set twelve-month price targets for Purple Innovation in the last year. Their average twelve-month price target is $1.25, suggesting a possible upside of 88.8%. Craig Hallum has the highest price target set, predicting PRPL will reach $1.50 in the next twelve months. Wedbush has the lowest price target set, forecasting a price of $1.00 for Purple Innovation in the next year.
View the latest price targets for PRPL.

What is the current consensus analyst rating for Purple Innovation?

Purple Innovation currently has 2 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRPL, but not buy more shares or sell existing shares.
View the latest ratings for PRPL.

What other companies compete with Purple Innovation?

Other companies that are similar to Purple Innovation include Traeger, Sleep Number, Brilliant Earth Group, GoPro and Viomi Technology. Learn More about companies similar to Purple Innovation.

How do I contact Purple Innovation's investor relations team?

Purple Innovation's physical mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company's listed phone number is (801) 756-2600 and its investor relations email address is [email protected]. The official website for Purple Innovation is www.purple.com. Learn More about contacing Purple Innovation investor relations.