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NASDAQ:PRPL - Purple Innovation Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $35.67
  • Forecasted Upside: 14.39 %
  • Number of Analysts: 10
  • Breakdown:
  • 0 Sell Ratings
  • 0 Hold Ratings
  • 10 Buy Ratings
  • 0 Strong Buy Ratings
$31.18 As of 03/5/2021 01:00 AM ET
▲ +6.81 (27.94%)
1 month | 3 months | 12 months
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Analyst Price Target for PRPL

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
$35.67
▲ +14.39% Upside Potential
This price target is based on 10 analysts offering 12 month price targets for Purple Innovation in the last 3 months. The average price target is $35.67, with a high forecast of $41.00 and a low forecast of $32.00. The average price target represents a 14.39% upside from the last price of $31.18.
Buy
The current consensus among 10 investment analysts is to buy stock in Purple Innovation. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 1 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
9/12/2019
  • 0 strong buy ratings
  • 5 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
12/11/2019
  • 0 strong buy ratings
  • 6 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
3/10/2020
  • 0 strong buy ratings
  • 6 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
6/8/2020
  • 0 strong buy ratings
  • 8 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
9/6/2020
  • 0 strong buy ratings
  • 9 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
12/5/2020
  • 0 strong buy ratings
  • 10 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
2/3/2021
  • 0 strong buy ratings
  • 10 buy ratings
  • 0 hold ratings
  • 0 sell ratings
Ratings as of
3/5/2021

Latest Recommendations

  • 0 strong buy ratings
  • 10 buy ratings
  • 0 hold ratings
  • 0 sell ratings

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
3/5/2021WedbushLower Price TargetOutperform$38.00 ➝ $32.00High
i
3/5/2021KeyCorpLower Price TargetOverweight$43.00 ➝ $40.00High
i
3/5/2021Raymond JamesLower Price TargetOutperform$36.00 ➝ $32.00High
i
3/5/2021UBS GroupLower Price TargetBuy$44.00 ➝ $32.00High
i
2/9/2021KeyCorpBoost Price TargetOverweight$38.00 ➝ $43.00Low
i
1/14/2021KeyCorpBoost Price TargetOverweight$34.00 ➝ $38.00High
i
1/12/2021B. RileyBoost Price TargetBuy$20.00 ➝ $41.00High
i
Rating by Susan Anderson at B. Riley
1/12/2021WedbushBoost Price TargetPositive ➝ Outperform$32.00 ➝ $38.00High
i
12/16/2020TruistInitiated CoverageBuy$35.00Medium
i
12/16/2020Evercore ISIInitiated CoverageOutperformLow
i
11/18/2020OppenheimerInitiated CoverageBuy$37.00Medium
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
11/12/2020Roth CapitalBoost Price TargetBuy$27.00 ➝ $32.00Medium
i
Rating by M. Koranda at Roth Capital
11/11/2020OppenheimerReiterated RatingBuy$37.00High
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
11/10/2020KeyCorpBoost Price TargetPositive ➝ Overweight$26.00 ➝ $34.00High
i
10/26/2020Raymond JamesBoost Price TargetOutperform$28.00 ➝ $36.00Low
i
Rating by Bobby Griffin at Raymond James
10/20/2020Craig HallumBoost Price TargetBuy$32.00 ➝ $40.00High
i
10/14/2020B. RileyBoost Price TargetBuy$26.00 ➝ $33.00Medium
i
Rating by Susan Anderson at B. Riley
10/13/2020UBS GroupInitiated CoverageBuy$35.00Low
i
10/6/2020OppenheimerBoost Price TargetOutperform$25.00 ➝ $37.00High
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
9/4/2020OppenheimerReiterated RatingBuyHigh
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
9/3/2020Roth CapitalReiterated RatingBuyHigh
i
Rating by M. Koranda at Roth Capital
8/19/2020Raymond JamesReiterated RatingBuyMedium
i
Rating by Bobby Griffin at Raymond James
8/14/2020Craig HallumBoost Price TargetBuy$30.00 ➝ $31.00High
i
8/14/2020B. RileyBoost Price TargetBuy$23.00 ➝ $26.00High
i
Rating by Susan Anderson at B. Riley
8/14/2020KeyCorpBoost Price TargetOverweight$22.00 ➝ $26.00High
i
8/14/2020Raymond JamesBoost Price TargetOutperform$19.00 ➝ $28.00High
i
8/7/2020WedbushBoost Price TargetOutperform$17.00 ➝ $27.00Low
i
8/3/2020Craig HallumInitiated CoverageBuy$30.00High
i
7/28/2020OppenheimerReiterated RatingBuy$19.00 ➝ $25.00High
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
7/24/2020KeyCorpBoost Price TargetOverweight$18.00 ➝ $22.00High
i
6/17/2020OppenheimerReiterated RatingBuy$19.00Medium
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
6/16/2020B. RileyInitiated CoverageBuy$23.00High
i
6/11/2020Raymond JamesBoost Price TargetOutperform$16.00 ➝ $19.00Medium
i
6/10/2020OppenheimerReiterated RatingBuy$19.00Low
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
6/10/2020KeyCorpBoost Price TargetOverweight$16.00 ➝ $18.00Medium
i
5/12/2020WedbushBoost Price TargetOutperform$11.00 ➝ $17.00High
i
5/12/2020KeyCorpBoost Price TargetOverweight$12.00 ➝ $16.00High
i
Rating by Bradley Thomas at KeyCorp
5/12/2020Raymond JamesBoost Price TargetOutperform$10.00 ➝ $16.00High
i
3/31/2020KeyCorpLower Price TargetOverweight$14.00 ➝ $12.00High
i
Rating by Bradley Thomas at KeyCorp
3/25/2020Raymond JamesLower Price TargetOutperform$13.00 ➝ $10.00High
i
3/10/2020WedbushBoost Price TargetOutperform$13.00 ➝ $14.00High
i
Rating by Seth Basham at Wedbush
2/14/2020OppenheimerReiterated RatingBuy$15.00 ➝ $19.00High
i
Rating by Brian Nagel at Oppenheimer Holdings Inc.
1/27/2020KeyCorpBoost Price TargetOverweight$12.00 ➝ $14.00Low
i
Rating by Bradley Thomas at KeyCorp
1/16/2020Raymond JamesBoost Price TargetPositive ➝ Outperform$11.00 ➝ $13.00Medium
i
1/14/2020WedbushBoost Price TargetOutperform$12.00 ➝ $13.00Low
i
Rating by Seth Basham at Wedbush
12/19/2019Bank of AmericaInitiated CoverageBuy$10.00Medium
i
11/26/2019OppenheimerInitiated CoverageBuy$15.00High
i
11/26/2019Raymond JamesInitiated CoverageOutperform$11.00Low
i
11/25/2019KeyCorpInitiated CoverageOverweight$12.00 ➝ $12.00High
i
10/28/2019Roth CapitalInitiated CoverageBuy$10.00High
i
Rating by D. King at Roth Capital
9/23/2019WedbushBoost Price TargetOutperform$9.00 ➝ $12.00High
i
Rating by S. Basham at Wedbush
5/8/2019WedbushReiterated RatingOutperformLow
i
Rating by S. Basham at Wedbush
3/13/2019WedbushReiterated RatingOutperform$6.50Medium
i
11/15/2018WedbushLower Price TargetOutperform ➝ Outperform$8.00 ➝ $6.50High
i
8/10/2018WedbushLower Price TargetOutperform ➝ Outperform$11.00 ➝ $8.00N/A
i
Rating by S. Basham at Wedbush
4/10/2018WedbushInitiated CoverageOutperform ➝ Outperform$11.00High
i
Rating by S. Basham at Wedbush
(Data available from 3/5/2016 forward)
Purple Innovation logo
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protector, bed frames, seat cushions, and weighted blanket and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.
Read More

Today's Range

Now: $31.18
$25.00
$32.54

50 Day Range

MA: $36.93
$24.37
$40.05

52 Week Range

Now: $31.18
$4.42
$41.08

Volume

9,210,647 shs

Average Volume

1,307,517 shs

Market Capitalization

$1.92 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.34

Frequently Asked Questions

What sell-side analysts currently cover shares of Purple Innovation?

The following sell-side analysts have issued stock ratings on Purple Innovation in the last twelve months: B. Riley, Craig Hallum, Evercore ISI, KeyCorp, Oppenheimer Holdings Inc., Raymond James, Roth Capital, TheStreet, Truist, UBS Group AG, Wedbush, and Zacks Investment Research.
View the latest analyst ratings for PRPL.

What is the current price target for Purple Innovation?

9 Wall Street analysts have set twelve-month price targets for Purple Innovation in the last year. Their average twelve-month price target is $36.33, suggesting a possible upside of 49.1%. B. Riley has the highest price target set, predicting PRPL will reach $41.00 in the next twelve months. UBS Group AG has the lowest price target set, forecasting a price of $32.00 for Purple Innovation in the next year.
View the latest price targets for PRPL.

What is the current consensus analyst rating for Purple Innovation?

Purple Innovation currently has 10 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe PRPL will outperform the market and that investors should add to their positions of Purple Innovation.
View the latest ratings for PRPL.

What other companies compete with Purple Innovation?

Other companies that are similar to Purple Innovation include Leggett & Platt, Sleep Number, La-Z-Boy, Compass Diversified, Kimball International, Hooker Furniture, Casper Sleep, Flexsteel Industries, Natuzzi, Nova LifeStyle, Luvu Brands and The Rowe Companies.

How do I contact Purple Innovation's investor relations team?

Purple Innovation's physical mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company's listed phone number is 801-756-2600 and its investor relations email address is [email protected] The official website for Purple Innovation is www.purple.com.