NASDAQ:RCII - Rent-A-Center Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $44.00
  • Forecasted Upside: -19.25 %
  • Number of Analysts: 7
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 5 Buy Ratings
  • 1 Strong Buy Ratings
$54.49
▲ +0.32 (0.59%)
1 month | 3 months | 12 months
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Analyst Price Target for RCII

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
$44.00
▼ -19.25% Downside Potential
This price target is based on 7 analysts offering 12 month price targets for Rent-A-Center in the last 3 months. The average price target is $44.00, with a high forecast of $60.00 and a low forecast of $28.00. The average price target represents a -19.25% upside from the last price of $54.49.
Buy
The current consensus among 7 investment analysts is to buy stock in Rent-A-Center. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 1 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 0 sell ratings
9/4/2019
  • 1 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 0 sell ratings
12/3/2019
  • 1 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 0 sell ratings
3/2/2020
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
5/31/2020
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
8/29/2020
  • 1 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 0 sell ratings
11/27/2020
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
1/26/2021
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
2/25/2021

Latest Recommendations

  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
2/9/2021KeyCorpBoost Price TargetOverweight$58.00 ➝ $60.00Low
i
12/22/2020Raymond JamesBoost Price Target$38.00 ➝ $45.00High
i
12/22/2020StephensBoost Price TargetOverweight$45.00 ➝ $52.00Medium
i
12/22/2020Loop CapitalUpgradeHold ➝ Buy$34.00 ➝ $50.00Low
i
12/21/2020Northcoast ResearchReiterated RatingBuyN/A
i
Rating by T. Vierengel at Northcoast Research
10/12/2020Loop CapitalDowngradeBuy ➝ Hold$34.00Low
i
Rating by Anthony Chukumba at Loop Capital
8/7/2020Loop CapitalBoost Price TargetBuy$29.00 ➝ $34.00Low
i
Rating by Anthony Chukumba at Loop Capital
7/1/2020Janney Montgomery ScottDowngradeBuy ➝ Neutral$28.00High
i
5/20/2020Loop CapitalBoost Price TargetBuy$27.00 ➝ $29.00Medium
i
Rating by Anthony Chukumba at Loop Capital
5/14/2020StephensUpgradeEqual Weight ➝ Overweight$23.00 ➝ $33.00High
i
5/8/2020Stifel NicolausBoost Price TargetBuy$19.00 ➝ $29.00Medium
i
5/8/2020Raymond JamesLower Price TargetStrong-Buy$31.00 ➝ $28.00High
i
5/8/2020Loop CapitalUpgradeHold ➝ Buy$27.00High
i
4/8/2020KeyCorpReiterated RatingHoldHigh
i
Rating by Bradley Thomas at KeyCorp
4/7/2020StephensLower Price TargetEqual Weight$30.00 ➝ $14.00High
i
4/3/2020Stifel NicolausLower Price TargetBuy$20.00 ➝ $19.00High
i
1/3/2020StephensDowngradeEqual Weight ➝ UnderweightLow
i
11/13/2019Northcoast ResearchUpgradeNeutral ➝ BuyMedium
i
Rating by T. Vierengel at Northcoast Research
11/12/2019Stifel NicolausUpgradeHold ➝ Buy$28.00High
i
Rating by John Baugh at Stifel Nicolaus
9/6/2019Stifel NicolausSet Price TargetHold$28.00Medium
i
Rating by John Baugh at Stifel Nicolaus
8/8/2019Janney Montgomery ScottUpgradeNeutral ➝ BuyHigh
i
6/24/2019StephensUpgradeUnderweight ➝ Equal$27.00Medium
i
4/22/2019Raymond JamesUpgradeOutperform ➝ Strong-Buy$25.00 ➝ $27.00High
i
3/18/2019Jefferies Financial GroupBoost Price TargetHold ➝ Hold$19.50 ➝ $22.00Low
i
3/15/2019Raymond JamesUpgradeMarket Perform ➝ Outperform$25.00Medium
i
2/27/2019Raymond JamesDowngradeOutperform ➝ Market Perform$18.78Low
i
2/5/2019Janney Montgomery ScottDowngradeBuy ➝ Neutral$18.00Low
i
1/8/2019Raymond JamesBoost Price TargetOutperform ➝ Outperform$16.00 ➝ $17.50High
i
1/3/2019StephensDowngradeEqual Weight ➝ Underweight$16.47Low
i
12/19/2018Raymond JamesUpgradeMarket Perform ➝ Outperform$16.00High
i
12/18/2018Janney Montgomery ScottUpgradeNeutral ➝ BuyMedium
i
10/9/2018Loop CapitalReiterated RatingSell$15.00Low
i
6/19/2018Northcoast ResearchDowngradeBuy ➝ NeutralMedium
i
Rating by T. Vierengel at Northcoast Research
6/18/2018Janney Montgomery ScottDowngradeBuy ➝ NeutralMedium
i
6/18/2018Raymond JamesDowngradeOutperform ➝ Market PerformLow
i
6/18/2018StephensUpgradeUnderweight ➝ EqualLow
i
Rating by Vincent Caintic at Stephens
6/12/2018Stifel NicolausBoost Price TargetHold ➝ Hold$9.00 ➝ $12.00High
i
6/11/2018StephensSet Price TargetSell$5.00High
i
Rating by Vincent Caintic at Stephens
6/11/2018Loop CapitalBoost Price TargetHold$11.00High
i
Rating by Anthony Chukumba at Loop Capital
4/11/2018Jefferies Financial GroupReiterated RatingHold$10.00Low
i
4/9/2018Loop CapitalUpgradeSell ➝ Hold$6.00 ➝ $9.00High
i
Rating by Anthony Chukumba at Loop Capital
3/8/2018StephensSet Price TargetSell$5.00High
i
Rating by Vincent Caintic at Stephens
2/27/2018Stifel NicolausLower Price TargetHold ➝ Hold$10.50 ➝ $9.00High
i
2/23/2018Jefferies Financial GroupReiterated RatingHold$9.00Low
i
2/22/2018StephensReiterated RatingEqual Weight ➝ Equal Weight$8.00 ➝ $5.00Medium
i
2/21/2018Loop CapitalReiterated RatingSell$8.00 ➝ $6.00High
i
Rating by Anthony Chukumba at Loop Capital
1/17/2018Loop CapitalSet Price TargetSell$8.00Low
i
Rating by Anthony Chukumba at Loop Capital
11/1/2017Jefferies Financial GroupLower Price TargetHold$12.00 ➝ $11.00N/A
i
11/1/2017Stifel NicolausReiterated RatingHold$10.50N/A
i
10/31/2017Loop CapitalSet Price TargetSell$8.00N/A
i
Rating by Anthony Chukumba at Loop Capital
10/25/2017Raymond JamesReiterated RatingStrong-Buy ➝ Market PerformN/A
i
9/7/2017Jefferies Financial GroupReiterated RatingHold$12.00Low
i
7/28/2017Stifel NicolausReiterated RatingHold$11.50 ➝ $13.00Low
i
7/18/2017Loop CapitalReiterated RatingSell$8.00Low
i
6/7/2017Loop CapitalDowngradeHold ➝ Sell$8.00High
i
5/3/2017Jefferies Financial GroupLower Price TargetHold$12.00 ➝ $9.00Low
i
Rating by Kyle Joseph at Jefferies Financial Group Inc.
4/23/2017Stifel NicolausReiterated RatingHold$11.50Low
i
4/17/2017Stifel NicolausReiterated RatingHold$8.50 ➝ $11.50Low
i
4/12/2017Raymond JamesUpgradeMarket Perform ➝ Strong-Buy$15.00High
i
4/12/2017Loop CapitalReiterated RatingHold$8.00Low
i
4/6/2017StephensSet Price TargetSell$9.00Low
i
Rating by Vincent Caintic at Stephens
4/6/2017Janney Montgomery ScottInitiated CoverageBuy$12.00High
i
3/31/2017Northcoast ResearchUpgradeNeutral ➝ BuyHigh
i
Rating by N. Mitchell at Northcoast Research
3/31/2017StephensDowngradeEqual Weight ➝ UnderweightHigh
i
1/19/2017Jefferies Financial GroupReiterated RatingHold$11.00 ➝ $9.00N/A
i
Rating by Kyle Joseph at Jefferies Financial Group Inc.
1/12/2017StephensInitiated CoverageEqual WeightN/A
i
12/13/2016Loop CapitalInitiated CoverageHold$11.00N/A
i
12/6/2016Raymond JamesReiterated RatingStrong-Buy ➝ Market PerformN/A
i
12/6/2016UBS GroupDowngradeOutperform ➝ Market PerformN/A
i
11/15/2016SidotiDowngradeBuy ➝ NeutralN/A
i
10/13/2016Jefferies Financial GroupInitiated CoverageHold$10.00N/A
i
5/23/2016Topeka Capital MarketsInitiated CoverageBuy$27.00N/A
i
3/15/2016Raymond JamesUpgradeOutperform ➝ Strong-Buy$18.00 ➝ $21.00N/A
i
(Data available from 2/25/2016 forward)
Rent-A-Center logo
Rent-A-Center, Inc., together with its subsidiaries, leases household durable goods to customers on a lease-to-own basis. The company operates through four segments: Rent-A-Center Business, Preferred Lease, Mexico, and Franchising. It offers consumer electronics, computers, tablets, smartphones, furniture and accessories, appliances, wheels and tires, tools, handbags, jewelry, and other accessories under rental purchase agreements. The company also provides merchandise on an installment sales basis; and lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer through kiosks located within retailer's locations. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and rentacenter.com, an e-commerce platform. As of December 31, 2019, the company owned and operated approximately 1,973 stores in the United States and Puerto Rico, including 44 retail installment sales stores; 998 Preferred Lease staffed locations in 41 states and Puerto Rico; and 123 stores in Mexico, as well as franchised 372 lease-to-own stores in 33 states. Rent-A-Center, Inc. was founded in 1986 and is headquartered in Plano, Texas.
Read More

Today's Range

Now: $54.49
$53.17
$55.37

50 Day Range

MA: $48.05
$42.58
$54.50

52 Week Range

Now: $54.49
$11.69
$55.37

Volume

796,714 shs

Average Volume

625,202 shs

Market Capitalization

$2.95 billion

P/E Ratio

15.79

Dividend Yield

2.29%

Beta

1.68

Frequently Asked Questions

What sell-side analysts currently cover shares of Rent-A-Center?

The following Wall Street sell-side analysts have issued research reports on Rent-A-Center in the last year: Janney Montgomery Scott, KeyCorp, Loop Capital, Northcoast Research, Raymond James, Stephens, Stifel Nicolaus, and Zacks Investment Research.
View the latest analyst ratings for RCII.

What is the current price target for Rent-A-Center?

6 Wall Street analysts have set twelve-month price targets for Rent-A-Center in the last year. Their average twelve-month price target is $44.00, suggesting a possible downside of 18.8%. KeyCorp has the highest price target set, predicting RCII will reach $60.00 in the next twelve months. Janney Montgomery Scott has the lowest price target set, forecasting a price of $28.00 for Rent-A-Center in the next year.
View the latest price targets for RCII.

What is the current consensus analyst rating for Rent-A-Center?

Rent-A-Center currently has 1 hold rating, 5 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe RCII will outperform the market and that investors should add to their positions of Rent-A-Center.
View the latest ratings for RCII.

What other companies compete with Rent-A-Center?

How do I contact Rent-A-Center's investor relations team?

Rent-A-Center's physical mailing address is 5501 HEADQUARTERS DRIVE, PLANO TX, 75024. The company's listed phone number is 972-801-1100 and its investor relations email address is [email protected] The official website for Rent-A-Center is www.rentacenter.com.