NASDAQ:ROKU - Roku Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
About
FAQ

Consensus Rating: Buy
Consensus Price Target: $428.56
Forecasted Upside: 27.29 %
Number of Analysts: 23
Breakdown:
1 Sell Ratings
2 Hold Ratings
20 Buy Ratings
0 Strong Buy Ratings

^$336.67 As of 06/16/2021 01:00 AM ET

▼ -3.21 (-0.94%)

1 month | 3 months | 12 months

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Analyst Price Target for ROKU

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

^$428.56

▲ +27.29% Upside Potential

This price target is based on 23 analysts offering 12 month price targets for Roku in the last 3 months. The average price target is $428.56, with a high forecast of $560.00 and a low forecast of $171.00. The average price target represents a 27.29% upside from the last price of $336.67.

Buy

The current consensus among 23 polled investment analysts is to buy stock in Roku. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
16 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

12/24/2019

0 strong buy ratings
16 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

3/23/2020

0 strong buy ratings
16 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

6/21/2020

0 strong buy ratings
17 buy ratings
5 hold ratings
1 sell ratings

Ratings as of

9/19/2020

0 strong buy ratings
16 buy ratings
5 hold ratings
1 sell ratings

Ratings as of

12/18/2020

0 strong buy ratings
18 buy ratings
5 hold ratings
1 sell ratings

Ratings as of

3/18/2021

0 strong buy ratings
20 buy ratings
3 hold ratings
1 sell ratings

Ratings as of

5/17/2021

0 strong buy ratings
20 buy ratings
2 hold ratings
1 sell ratings

Ratings as of

6/16/2021

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price	Details
5/14/2021	Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell	Lower Price Target	Buy	$460.00 ➝ $450.00	Low	i
5/14/2021	Citigroup	Lower Price Target	Buy	$460.00 ➝ $450.00	Low	i
5/7/2021	Evercore ISI	Boost Price Target	Outperform	$400.00 ➝ $430.00	Medium	i
5/7/2021	KeyCorp	Lower Price Target	Overweight	$518.00 ➝ $460.00	High	i
5/7/2021	Oppenheimer	Lower Price Target	Outperform	$500.00 ➝ $400.00	High	i
5/7/2021	Morgan Stanley	Boost Price Target	Underweight	$275.00 ➝ $300.00	High	i Rating by Benjamin Swinburne at Morgan Stanley
5/7/2021	Loop Capital	Upgrade	Hold ➝ Buy	$450.00	High	i
5/7/2021	Benchmark	Lower Price Target	Buy	$600.00 ➝ $550.00	High	i
5/7/2021	Pivotal Research	Lower Price Target	Hold	$400.00 ➝ $350.00	High	i
5/5/2021	Wedbush	Upgrade	Neutral ➝ Outperform		High	i Rating by M. Pachter at Wedbush
5/4/2021	Morgan Stanley	Reiterated Rating	Sell	$275.00	Medium	i Rating by Benjamin Swinburne at Morgan Stanley
4/29/2021	Wedbush	Upgrade	Neutral ➝ Outperform	$475.00	High	i Rating by M. Pachter at Wedbush
4/5/2021	Evercore ISI	Initiated Coverage	Outperform	$400.00	High	i
3/30/2021	Truist Securities	Upgrade	Hold ➝ Buy	$480.00 ➝ $367.00	N/A	i
3/30/2021	Truist	Upgrade	Hold ➝ Buy	$480.00 ➝ $367.00	High	i
3/22/2021	Needham & Company LLC	Reiterated Rating	Buy	$550.00	Low	i
3/11/2021	Needham & Company LLC	Reiterated Rating	Buy	$550.00	Low	i
2/25/2021	Wells Fargo & Company	Boost Price Target	Overweight	$414.00 ➝ $519.00	High	i
2/19/2021	Rosenblatt Securities	Boost Price Target	Buy	$420.00 ➝ $560.00	High	i Rating by Mark Zgutowicz at Rosenblatt Securities
2/19/2021	JPMorgan Chase & Co.	Boost Price Target	Overweight	$475.00 ➝ $525.00	High	i
2/19/2021	Oppenheimer	Boost Price Target	Outperform	$260.00 ➝ $500.00	High	i
2/19/2021	DA Davidson	Boost Price Target	Positive ➝ Buy	$300.00 ➝ $560.00	High	i
2/19/2021	Needham & Company LLC	Boost Price Target	Buy	$400.00 ➝ $550.00	High	i
2/19/2021	Deutsche Bank Aktiengesellschaft	Boost Price Target	Buy	$400.00 ➝ $500.00	High	i
2/19/2021	Benchmark	Boost Price Target	Buy	$410.00 ➝ $600.00	High	i
2/19/2021	Pivotal Research	Boost Price Target	Hold	$240.00 ➝ $400.00	High	i
2/18/2021	Loop Capital	Boost Price Target	Hold	$200.00 ➝ $430.00	Medium	i
2/17/2021	Truist	Boost Price Target		$220.00 ➝ $390.00	Medium	i
2/17/2021	Morgan Stanley	Boost Price Target	Underweight	$200.00 ➝ $275.00	Low	i
2/12/2021	Wedbush	Reiterated Rating	Neutral		Low	i Rating by M. Pachter at Wedbush
1/25/2021	Bank of America	Boost Price Target	Buy	$380.00 ➝ $500.00	Medium	i
1/19/2021	JPMorgan Chase & Co.	Initiated Coverage	Overweight	$475.00	High	i
1/15/2021	Moffett Nathanson	Boost Price Target		$180.00 ➝ $365.00	Low	i
1/13/2021	Needham & Company LLC	Upgrade	Buy		Medium	i Rating by Laura Martin at Needham & Company LLC
1/12/2021	Macquarie	Boost Price Target	Positive ➝ Outperform	$275.00 ➝ $460.00	Low	i
1/11/2021	Smith Barney Citigroup	Boost Price Target		$375.00 ➝ $460.00	Medium	i
1/11/2021	Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell	Boost Price Target	Buy	$375.00 ➝ $460.00	Medium	i
1/7/2021	Needham & Company LLC	Boost Price Target	Buy	$315.00 ➝ $400.00	N/A	i Rating by Laura Martin at Needham & Company LLC
1/5/2021	Deutsche Bank Aktiengesellschaft	Boost Price Target	Outperform ➝ Buy	$260.00 ➝ $400.00	N/A	i Rating by Jeffrey Rand at Deutsche Bank Aktiengesellschaft
1/5/2021	Wells Fargo & Company	Boost Price Target	Overweight	$275.00 ➝ $414.00	N/A	i
1/4/2021	Rosenblatt Securities	Boost Price Target	Buy	$260.00 ➝ $420.00	N/A	i Rating by R. Department at Rosenblatt Securities
12/17/2020	Benchmark	Boost Price Target	Buy	$300.00 ➝ $410.00	High	i
12/17/2020	Bank of America	Boost Price Target	Buy	$360.00 ➝ $380.00	High	i
12/9/2020	Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell	Boost Price Target	Buy	$220.00 ➝ $375.00	High	i
12/9/2020	Smith Barney Citigroup	Boost Price Target		$220.00 ➝ $375.00	High	i
11/24/2020	UBS Group	Boost Price Target	Positive ➝ Buy	$260.00 ➝ $310.00	High	i
11/24/2020	Bank of America	Boost Price Target	Buy	$260.00 ➝ $310.00	Medium	i
11/23/2020	Needham & Company LLC	Boost Price Target	Buy	$255.00 ➝ $315.00	High	i Rating by Laura Martin at Needham & Company LLC
11/19/2020	Pivotal Research	Upgrade	Sell ➝ Hold	$75.00 ➝ $240.00	Low	i
11/9/2020	Loop Capital	Boost Price Target	Hold	$120.00 ➝ $200.00	High	i
11/6/2020	Rosenblatt Securities	Boost Price Target	Buy	$195.00 ➝ $260.00	High	i Rating by R. Department at Rosenblatt Securities
11/6/2020	Oppenheimer	Boost Price Target	Outperform	$185.00 ➝ $260.00	High	i
11/6/2020	DA Davidson	Boost Price Target	Buy	$190.00 ➝ $300.00	High	i
11/6/2020	Benchmark	Boost Price Target	Buy	$185.00 ➝ $300.00	High	i
11/6/2020	Deutsche Bank Aktiengesellschaft	Boost Price Target	Buy	$235.00 ➝ $260.00	High	i Rating by Jeffrey Rand at Deutsche Bank Aktiengesellschaft
11/6/2020	Wells Fargo & Company	Boost Price Target	Overweight	$215.00 ➝ $275.00	High	i
11/6/2020	Pivotal Research	Boost Price Target	Sell	$65.00 ➝ $75.00	High	i
11/5/2020	Truist	Boost Price Target		$110.00 ➝ $185.00	Medium	i
11/4/2020	Morgan Stanley	Boost Price Target	Underweight	$110.00 ➝ $150.00	Medium	i Rating by Benjamin Swinburne at Morgan Stanley
11/2/2020	Wedbush	Boost Price Target	Neutral	$160.00 ➝ $220.00	Low	i Rating by Michael Pachter at Wedbush
10/8/2020	Deutsche Bank Aktiengesellschaft	Boost Price Target	Buy	$185.00 ➝ $235.00	Medium	i Rating by Jeffrey Rand at Deutsche Bank Aktiengesellschaft
10/8/2020	Needham & Company LLC	Boost Price Target	Buy	$190.00 ➝ $255.00	Medium	i Rating by Laura Martin at Needham & Company LLC
10/5/2020	Bank of America	Boost Price Target	Buy	$190.00 ➝ $227.00	Low	i
10/1/2020	Citigroup	Boost Price Target	Buy	$180.00 ➝ $220.00	High	i
9/14/2020	KeyCorp	Initiated Coverage	Overweight	$228.00	High	i
9/9/2020	Wedbush	Reiterated Rating	Buy	$205.00	Medium	i Rating by Michael Pachter at Wedbush
9/8/2020	Wells Fargo & Company	Initiated Coverage	Overweight	$215.00	High	i
9/1/2020	Needham & Company LLC	Reiterated Rating	Buy	$190.00	Medium	i Rating by Laura Martin at Needham & Company LLC
8/26/2020	Citigroup	Initiated Coverage	Buy	$180.00	High	i
8/11/2020	Deutsche Bank Aktiengesellschaft	Initiated Coverage	Buy	$185.00	Low	i
8/10/2020	DA Davidson	Boost Price Target		$150.00 ➝ $190.00	Low	i
8/6/2020	Susquehanna Bancshares	Boost Price Target		$145.00 ➝ $185.00	Low	i
8/6/2020	Pivotal Research	Boost Price Target		$60.00 ➝ $65.00	Medium	i Rating by Jeffrey Wlodarczak at Pivotal Research
8/6/2020	Oppenheimer	Boost Price Target	Outperform	$140.00 ➝ $185.00	Low	i
8/6/2020	Wedbush	Boost Price Target	Neutral	$136.00 ➝ $160.00	High	i Rating by Michael Pachter at Wedbush
8/6/2020	Needham & Company LLC	Boost Price Target	Positive ➝ Buy	$150.00 ➝ $190.00	High	i Rating by Laura Martin at Needham & Company LLC
8/6/2020	Benchmark	Boost Price Target	Buy	$180.00 ➝ $185.00	High	i
8/4/2020	Rosenblatt Securities	Boost Price Target	Buy	$145.00 ➝ $190.00	High	i Rating by Mark Zgutowicz at Rosenblatt Securities
8/3/2020	Loop Capital	Boost Price Target		$90.00 ➝ $120.00	Low	i
7/28/2020	Morgan Stanley	Reiterated Rating	Sell	$110.00	Medium	i Rating by Benjamin Swinburne at Morgan Stanley
7/20/2020	Moffett Nathanson	Initiated Coverage	Neutral	$145.00	Low	i
7/20/2020	Royal Bank of Canada	Reiterated Rating	Buy	$171.00	Low	i
7/13/2020	Benchmark	Boost Price Target	Buy	$153.00 ➝ $180.00	High	i
6/18/2020	Needham & Company LLC	Initiated Coverage	Buy	$150.00	Low	i Rating by Laura Martin at Needham & Company LLC
6/11/2020	Oppenheimer	Boost Price Target	Buy ➝ Outperform	$135.00 ➝ $140.00	Medium	i
6/4/2020	Rosenblatt Securities	Reiterated Rating	Buy	$145.00	Medium	i Rating by Mark Zgutowicz at Rosenblatt Securities
6/3/2020	Stephens	Reiterated Rating	Hold	$105.00	Medium	i Rating by Kyle Evans at Stephens
5/27/2020	Needham & Company LLC	Reiterated Rating	Buy	$150.00	Low	i Rating by Laura Martin at Needham & Company LLC
5/22/2020	Stephens	Downgrade	Overweight ➝ Equal Weight	$155.00 ➝ $105.00	High	i
5/8/2020	Loop Capital	Boost Price Target		$70.00 ➝ $90.00	Low	i
5/8/2020	Wedbush	Boost Price Target	Neutral	$86.00 ➝ $136.00	Medium	i Rating by Michael Pachter at Wedbush
5/8/2020	Royal Bank of Canada	Boost Price Target	Outperform	$139.00 ➝ $141.00	High	i Rating by Mark Mahaney at Royal Bank of Canada
5/8/2020	UBS Group	Lower Price Target	Positive	$170.00 ➝ $145.00	Low	i
5/8/2020	Rosenblatt Securities	Reiterated Rating	Buy	$145.00	High	i Rating by Mark Zgutowicz at Rosenblatt Securities
5/7/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	High	i Rating by Jeffrey Wlodarczak at Pivotal Research
4/29/2020	Benchmark	Initiated Coverage	Buy	$153.00 ➝ $153.00	Medium	i
4/28/2020	Guggenheim	Downgrade	Buy ➝ Neutral		High	i
4/20/2020	DA Davidson	Lower Price Target	Buy	$185.00 ➝ $150.00	Medium	i
4/16/2020	Berenberg Bank	Initiated Coverage	Buy	$137.00	High	i
4/14/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	High	i Rating by Jeffrey Wlodarczak at Pivotal Research
4/14/2020	Loop Capital	Boost Price Target	Positive ➝ Hold	$68.00 ➝ $75.00	High	i
4/14/2020	Royal Bank of Canada	Lower Price Target	Outperform	$142.00 ➝ $139.00	High	i Rating by Mark Mahaney at Royal Bank of Canada
4/14/2020	Oppenheimer	Boost Price Target	Outperform	$110.00 ➝ $120.00	High	i
4/14/2020	Needham & Company LLC	Lower Price Target	Buy	$200.00 ➝ $150.00	High	i Rating by Laura Martin at Needham & Company LLC
4/13/2020	SunTrust Banks	Reiterated Rating	Hold	$160.00	Medium	i Rating by Matthew Thornton at SunTrust Banks, Inc.
4/2/2020	Oppenheimer	Lower Price Target		$165.00 ➝ $110.00	Low	i
3/23/2020	Wedbush	Reiterated Rating	Hold	$86.00	High	i
3/19/2020	Loop Capital	Upgrade	Sell ➝ Hold	$68.00	High	i
3/4/2020	Royal Bank of Canada	Reiterated Rating	Buy	$170.00	Low	i Rating by Mark Mahaney at Royal Bank of Canada
2/25/2020	Needham & Company LLC	Reiterated Rating	Buy	$200.00	High	i Rating by Laura Martin at Needham & Company LLC
2/14/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	Medium	i Rating by Jeffrey Wlodarczak at Pivotal Research
2/14/2020	Royal Bank of Canada	Boost Price Target	Outperform	$170.00	Low	i Rating by Mark Mahaney at Royal Bank of Canada
2/14/2020	Rosenblatt Securities	Boost Price Target	Buy	$159.00 ➝ $190.00	High	i Rating by Mark Zgutowicz at Rosenblatt Securities
2/14/2020	Wedbush	Boost Price Target	Neutral	$105.00 ➝ $115.00	High	i
2/12/2020	Needham & Company LLC	Reiterated Rating	Buy	$200.00	Medium	i Rating by Laura Martin at Needham & Company LLC
2/6/2020	Wedbush	Reiterated Rating	Hold	$105.00	Low	i
1/31/2020	Rosenblatt Securities	Reiterated Rating	Buy	$159.00	High	i Rating by Mark Zgutowicz at Rosenblatt Securities
1/9/2020	Royal Bank of Canada	Reiterated Rating	Buy	$160.00	High	i Rating by Mark Mahaney at Royal Bank of Canada
12/17/2019	William Blair	Reiterated Rating	Buy		Low	i Rating by Ralph Schackart at William Blair
12/3/2019	Needham & Company LLC	Boost Price Target	Buy	$150.00 ➝ $200.00	High	i Rating by Laura Martin at Needham & Company LLC
12/2/2019	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$110.00	High	i
11/22/2019	Macquarie	Boost Price Target	Outperform	$130.00 ➝ $170.00	Low	i Rating by Tim Nollen at Macquarie
11/15/2019	Bank of America	Boost Price Target	Average ➝ Buy	$150.00 ➝ $160.00	High	i
11/7/2019	Guggenheim	Lower Price Target	Buy	$170.00 ➝ $150.00	High	i Rating by Michael Morris at Guggenheim
11/7/2019	Royal Bank of Canada	Boost Price Target	Outperform	$155.00 ➝ $160.00	High	i Rating by Mark Mahaney at Royal Bank of Canada
11/7/2019	Needham & Company LLC	Reiterated Rating	Buy	$150.00	High	i Rating by Laura Martin at Needham & Company LLC
11/7/2019	Wedbush	Reiterated Rating	Hold	$105.00	High	i Rating by Michael Pachter at Wedbush
11/5/2019	Rosenblatt Securities	Boost Price Target	Buy	$134.00 ➝ $159.00	Medium	i Rating by Mark Zgutowicz at Rosenblatt Securities
10/31/2019	Wedbush	Reiterated Rating	Hold	$105.00	Medium	i Rating by Michael Pachter at Wedbush
10/28/2019	Bank of America	Initiated Coverage	Buy	$154.00	High	i
10/10/2019	Royal Bank of Canada	Upgrade	Sector Perform ➝ Outperform	$107.00 ➝ $155.00	Medium	i
10/9/2019	Macquarie	Upgrade	Neutral ➝ Outperform	$130.00	High	i
9/20/2019	Oppenheimer	Boost Price Target	Outperform	$120.00 ➝ $155.00	High	i Rating by Jason Helfstein at Oppenheimer Holdings Inc.
9/20/2019	Pivotal Research	Initiated Coverage	Sell	$60.00	High	i
9/18/2019	Rosenblatt Securities	Set Price Target	Buy	$134.00	Medium	i Rating by Mark Zgutowicz at Rosenblatt Securities
9/18/2019	Guggenheim	Boost Price Target	Buy	$119.00 ➝ $170.00	High	i
9/9/2019	Oppenheimer	Set Price Target	Buy	$120.00	Medium	i Rating by Jason Helfstein at Oppenheimer Holdings Inc.
9/9/2019	SunTrust Banks	Boost Price Target	Positive ➝ Hold	$63.00 ➝ $160.00	High	i
9/6/2019	Needham & Company LLC	Set Price Target	Buy	$150.00	High	i Rating by Laura Martin at Needham & Company LLC
9/4/2019	DA Davidson	Boost Price Target	Buy	$135.00 ➝ $185.00	High	i
8/12/2019	Needham & Company LLC	Boost Price Target	Positive ➝ Buy	$120.00 ➝ $150.00	High	i
8/8/2019	CIBC	Boost Price Target	Outperform ➝ Outperform	$79.00 ➝ $120.00	Low	i
8/8/2019	Macquarie	Reiterated Rating	Neutral ➝ Neutral	$66.00 ➝ $110.00	High	i
8/8/2019	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Sector Perform	$90.00 ➝ $107.00	High	i
8/8/2019	Oppenheimer	Boost Price Target	Outperform	$79.00 ➝ $120.00	High	i
8/8/2019	DA Davidson	Boost Price Target	Buy ➝ Buy	$110.00 ➝ $135.00	High	i
8/8/2019	Rosenblatt Securities	Upgrade	Neutral ➝ Buy	$77.00 ➝ $134.00	High	i
8/8/2019	Wedbush	Reiterated Rating	Hold	$105.00	High	i Rating by Michael Pachter at Wedbush
8/8/2019	Loop Capital	Boost Price Target	Sell	$80.00	High	i
8/8/2019	Stephens	Upgrade	Equal ➝ Overweight	$84.00 ➝ $120.00	High	i
8/7/2019	Cannonball Research	Set Price Target	Buy	$105.00	High	i Rating by Vasily Karasyov at Cannonball Research
8/7/2019	Vertical Research	Upgrade	Mixed ➝ Positive		High	i
7/31/2019	Wedbush	Reiterated Rating	Neutral	$105.00	Medium	i Rating by Michael Pachter at Wedbush
7/1/2019	Royal Bank of Canada	Downgrade	Outperform ➝ Sector Perform	$90.00	High	i
6/24/2019	Wedbush	Set Price Target	Neutral	$65.00 ➝ $105.00	Low	i Rating by M. Pachter at Wedbush
6/5/2019	Guggenheim	Upgrade	Neutral ➝ Buy	$75.00 ➝ $119.00	High	i
5/29/2019	Needham & Company LLC	Reiterated Rating	Buy ➝ Buy	$85.00 ➝ $120.00	Medium	i
5/28/2019	Stephens	Downgrade	Overweight ➝ Equal Weight	$95.12	High	i
5/23/2019	DA Davidson	Boost Price Target	Buy	$92.00 ➝ $110.00	Medium	i Rating by T. Forte at DA Davidson
5/10/2019	Morgan Stanley	Boost Price Target	Equal Weight	$46.00 ➝ $70.00	Medium	i
5/9/2019	Wedbush	Boost Price Target	Neutral	$55.00 ➝ $65.00	Low	i Rating by M. Pachter at Wedbush
5/9/2019	Royal Bank of Canada	Boost Price Target	Outperform	$70.00 ➝ $90.00	High	i
5/9/2019	KeyCorp	Boost Price Target	Overweight	$76.00 ➝ $84.00	High	i
5/9/2019	Rosenblatt Securities	Reiterated Rating	Hold ➝ Neutral		High	i
5/9/2019	DA Davidson	Boost Price Target	Buy	$92.00	High	i Rating by T. Forte at DA Davidson
5/6/2019	Stephens	Initiated Coverage	Overweight	$84.00 ➝ $84.00	High	i
5/1/2019	Vertical Research	Upgrade	Negative ➝ Mixed		Low	i
4/29/2019	Wedbush	Reiterated Rating	Neutral	$55.00	Low	i Rating by M. Pachter at Wedbush
4/22/2019	Susquehanna Bancshares	Initiated Coverage	Positive ➝ Positive	$80.00	High	i
4/8/2019	Citigroup	Downgrade	Neutral ➝ Sell	$53.00 ➝ $60.60	Low	i
4/4/2019	Guggenheim	Reiterated Rating	Buy ➝ Neutral	$77.00 ➝ $72.00	High	i
4/2/2019	Rosenblatt Securities	Initiated Coverage	Neutral ➝ Neutral	$63.00 ➝ $63.00	Medium	i
4/2/2019	Citigroup	Initiated Coverage	Neutral	$63.00	Medium	i
4/1/2019	KeyCorp	Reiterated Rating	Overweight ➝ Overweight	$63.00 ➝ $76.00	High	i
3/14/2019	Needham & Company LLC	Reiterated Rating	Buy	$65.00 ➝ $85.00	Medium	i
3/13/2019	SunTrust Banks	Boost Price Target	Positive ➝ Hold	$63.00	High	i
3/13/2019	Macquarie	Downgrade	Outperform ➝ Neutral	$67.00 ➝ $57.00	High	i
3/13/2019	Loop Capital	Downgrade	Hold ➝ Sell	$45.00	High	i
3/6/2019	DA Davidson	Boost Price Target	Buy	$80.00	High	i Rating by T. Forte at DA Davidson
2/25/2019	Citigroup	Boost Price Target	Neutral ➝ Neutral	$44.00 ➝ $53.00	Low	i
2/22/2019	Loop Capital	Boost Price Target	Hold	$45.00	High	i
2/22/2019	DA Davidson	Boost Price Target	Buy ➝ Average	$60.00	High	i Rating by T. Forte at DA Davidson
2/22/2019	Needham & Company LLC	Boost Price Target	Positive ➝ Buy	$45.00 ➝ $65.00	High	i
2/22/2019	KeyCorp	Boost Price Target	Overweight	$63.00	High	i
2/22/2019	Wedbush	Downgrade	Outperform ➝ Neutral	$65.00 ➝ $55.00	High	i Rating by M. Pachter at Wedbush
2/15/2019	Wedbush	Reiterated Rating	Outperform	$65.00	Low	i Rating by M. Pachter at Wedbush
1/15/2019	Loop Capital	Lower Price Target	Hold	$40.00	Low	i
1/14/2019	Citigroup	Lower Price Target	Neutral ➝ Neutral	$60.00 ➝ $44.00	Low	i
12/19/2018	KeyCorp	Lower Price Target	Overweight ➝ Overweight	$81.00 ➝ $59.00	High	i
12/17/2018	SunTrust Banks	Initiated Coverage	Hold	$36.00	Medium	i
12/12/2018	Needham & Company LLC	Reiterated Rating	Buy ➝ Buy	$85.00 ➝ $45.00	Medium	i
12/9/2018	DA Davidson	Upgrade	Neutral ➝ Buy	$42.40	Medium	i Rating by T. Forte at DA Davidson
12/3/2018	DA Davidson	Upgrade	Neutral ➝ Buy	$49.00	Low	i Rating by T. Forte at DA Davidson
11/8/2018	DA Davidson	Boost Price Target	Neutral	$49.00	High	i
11/8/2018	Wedbush	Set Price Target	Buy	$65.00	High	i Rating by Michael Pachter at Wedbush
11/5/2018	Morgan Stanley	Boost Price Target	Equal Weight ➝ Equal Weight	$45.00 ➝ $50.00	Medium	i
11/1/2018	Wedbush	Upgrade	Neutral ➝ Outperform	$65.00	Low	i Rating by M. Pachter at Wedbush
10/19/2018	Royal Bank of Canada	Upgrade	Sector Perform ➝ Outperform	$48.00 ➝ $70.00	High	i
10/5/2018	Wedbush	Initiated Coverage	Neutral ➝ Neutral	$73.00	Medium	i Rating by M. Pachter at Wedbush
10/1/2018	Cannonball Research	Boost Price Target	Buy	$68.00 ➝ $97.00	Low	i Rating by Vasily Karasyov at Cannonball Research
10/1/2018	Needham & Company LLC	Boost Price Target	Buy ➝ Buy	$60.00 ➝ $85.00	High	i
9/12/2018	Citigroup	Boost Price Target	Neutral	$72.00	Low	i
9/11/2018	KeyCorp	Reiterated Rating	Overweight ➝ Overweight	$67.00 ➝ $81.00	Medium	i Rating by Evan Wingren at KeyCorp
9/4/2018	Guggenheim	Initiated Coverage	Buy ➝ Buy	$74.00	High	i
8/28/2018	Loop Capital	Boost Price Target	Hold	$52.00	High	i
8/10/2018	DA Davidson	Boost Price Target	Average ➝ Neutral	$44.00	Medium	i Rating by T. Forte at DA Davidson
8/9/2018	Oppenheimer	Boost Price Target	Outperform ➝ Outperform	$50.00 ➝ $59.00	High	i
8/9/2018	Citigroup	Boost Price Target	Neutral ➝ Neutral	$40.00 ➝ $50.00	High	i
8/9/2018	KeyCorp	Boost Price Target	Overweight ➝ Overweight	$54.00 ➝ $67.00	High	i Rating by Evan Wingren at KeyCorp
8/9/2018	Royal Bank of Canada	Reiterated Rating	Hold	$48.00	High	i
8/6/2018	Loop Capital	Boost Price Target	Hold	$43.00	Medium	i
7/23/2018	Needham & Company LLC	Reiterated Rating	Buy	$50.00 ➝ $60.00	Medium	i
7/17/2018	KeyCorp	Boost Price Target	Overweight ➝ Overweight	$44.00 ➝ $54.00	High	i Rating by Evan Wingren at KeyCorp
7/3/2018	Oppenheimer	Upgrade	Market Perform ➝ Outperform	$50.00	High	i
7/3/2018	UBS Group	Upgrade	Market Perform ➝ Outperform		High	i
6/14/2018	Macquarie	Initiated Coverage	Outperform	$49.00	High	i
5/29/2018	Morgan Stanley	Upgrade	Underweight ➝ Equal Weight	$32.00	Medium	i
5/11/2018	DA Davidson	Boost Price Target	Neutral	$30.00 ➝ $32.00	Low	i Rating by T. Forte at DA Davidson
5/1/2018	KeyCorp	Initiated Coverage	Overweight ➝ Overweight	$42.00	Low	i
4/30/2018	DA Davidson	Initiated Coverage	Neutral ➝ Neutral	$30.00	Medium	i Rating by T. Forte at DA Davidson
4/19/2018	Loop Capital	Initiated Coverage	Hold	$30.00	Low	i
3/27/2018	Citigroup	Upgrade	Sell ➝ Neutral	$33.00	Medium	i Rating by Mark Kelley at Citigroup Inc.
3/20/2018	Oppenheimer	Upgrade	Underperform ➝ Market Perform		Medium	i
3/20/2018	Citigroup	Upgrade	Sell ➝ Neutral		Medium	i Rating by Mark Kelley at Citigroup Inc.
2/22/2018	Morgan Stanley	Reiterated Rating	Underweight ➝ Underweight	$30.00 ➝ $32.00	High	i
2/22/2018	Royal Bank of Canada	Boost Price Target	Sector Perform	$45.00	High	i
2/22/2018	Citigroup	Boost Price Target	Sell ➝ Sell	$28.00 ➝ $33.00	High	i Rating by Mark Kelley at Citigroup Inc.
2/20/2018	Citigroup	Reiterated Rating	Sell ➝ Positive	$28.00 ➝ $33.00	High	i Rating by Mark Kelley at Citigroup Inc.
1/5/2018	Citigroup	Downgrade	Neutral ➝ Sell	$24.00	High	i
1/4/2018	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$25.00	Medium	i
11/27/2017	Needham & Company LLC	Reiterated Rating	Buy ➝ Buy	$28.00 ➝ $50.00	Low	i
11/26/2017	Oppenheimer	Downgrade	Underperform	$28.00	Low	i
11/14/2017	UBS Group	Downgrade	Market Perform ➝ Underperform		N/A	i
11/14/2017	Oppenheimer	Reiterated Rating	Market Perform ➝ Underperform		N/A	i
11/9/2017	Morgan Stanley	Boost Price Target	Equal Weight	$22.00 ➝ $25.00	N/A	i
11/9/2017	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Sector Perform	$26.00 ➝ $28.00	N/A	i
10/23/2017	William Blair	Initiated Coverage	Outperform		N/A	i Rating by R. Schackart at William Blair
10/23/2017	CIBC	Initiated Coverage	Market Perform ➝ Market Perform		N/A	i
10/23/2017	Oppenheimer	Initiated Coverage	Neutral ➝ Market Perform	$24.00 ➝ $26.00	N/A	i
10/23/2017	Citigroup	Initiated Coverage	Neutral ➝ Neutral	$24.00	N/A	i
10/23/2017	Needham & Company LLC	Initiated Coverage	Buy ➝ Buy	$28.00	N/A	i
10/23/2017	Royal Bank of Canada	Initiated Coverage	Sector Perform ➝ Sector Perform	$26.00	N/A	i
10/23/2017	Morgan Stanley	Initiated Coverage	Equal ➝ Equal Weight	$22.00	N/A	i

(Data available from 6/16/2016 forward)

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. The company operates in two segment, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2020, the company had 51.2 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, brand sponsorship and promotions, and audience development campaigns; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, Brazil, and other Latin American countries. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

Today's Range

Now: $336.67

$327.52

$346.12

50 Day Range

MA: $342.53

$284.18

$388.64

52 Week Range

Now: $336.67

$112.11

$486.72

Volume

4,403,614 shs

Average Volume

4,266,274 shs

Market Capitalization

$44.57 billion

P/E Ratio

437.24

Dividend Yield

N/A

Beta

1.78

Frequently Asked Questions

What sell-side analysts currently cover shares of Roku?

The following sell-side analysts have issued stock ratings on Roku in the last twelve months: Bank of America Co., Benchmark Co., Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, JPMorgan Chase & Co., KeyCorp, Loop Capital, Macquarie, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer Holdings Inc., Pivotal Research, Rosenblatt Securities, Royal Bank of Canada, Smith Barney Citigroup, Susquehanna Bancshares, Inc., TheStreet, Truist, Truist Securities, UBS Group AG, Wedbush, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for ROKU.

What is the current price target for Roku?

25 Wall Street analysts have set twelve-month price targets for Roku in the last year. Their average twelve-month price target is $428.56, suggesting a possible upside of 27.8%. DA Davidson has the highest price target set, predicting ROKU will reach $560.00 in the next twelve months. Royal Bank of Canada has the lowest price target set, forecasting a price of $171.00 for Roku in the next year.
View the latest price targets for ROKU.

What is the current consensus analyst rating for Roku?

Roku currently has 1 sell rating, 2 hold ratings and 20 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe ROKU will outperform the market and that investors should add to their positions of Roku.
View the latest ratings for ROKU.

What other companies compete with Roku?

Other companies that are similar to Roku include Charter Communications, Liberty Broadband, Liberty Broadband, Rogers Communications, DISH Network, Liberty Global, Liberty Global, Liberty Global, Altice USA, Discovery, Discovery, Shaw Communications, Cable One, ITV and Qurate Retail.

How do I contact Roku's investor relations team?

Roku's physical mailing address is 1155 COLEMAN AVENUE, SAN JOS CA, 95110. The company's listed phone number is 408-556-9040 and its investor relations email address is [email protected] The official website for Roku is www.roku.com.