Roku - ROKU Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
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FAQ

Consensus Rating: Hold
Consensus Price Target: $84.76
Forecasted Upside: 37.29%
Number of Analysts: 23
Breakdown:
5 Sell Ratings
9 Hold Ratings
9 Buy Ratings
0 Strong Buy Ratings

^$61.74 As of 04/23/2024 01:00 AM ET

▲ +3.17 (5.41%)

1 month | 3 months | 12 months

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Analyst Price Target for ROKU

^$84.76

▲ +37.29% Upside Potential

This price target is based on 23 analysts offering 12 month price targets for Roku in the last 3 months. The average price target is $84.76, with a high forecast of $116.00 and a low forecast of $41.00. The average price target represents a 37.29% upside from the last price of $61.74.

Current Consensus is Hold

The current consensus among 23 contributing investment analysts is to hold stock in Roku. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

11/1/2022

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

1/30/2023

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

4/30/2023

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

7/29/2023

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

10/27/2023

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

1/25/2024

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

3/25/2024

0 strong buy ratings
9 buy ratings
9 hold ratings
5 sell ratings

Ratings as of

4/24/2024

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
4/19/2024	Benchmark	Reiterated Rating	Buy ➝ Buy	$115.00	Low
4/19/2024	Wedbush	Lower Target	Outperform ➝ Outperform	$120.00 ➝ $80.00	Low
4/12/2024	Wells Fargo & Company	Lower Target	Underweight ➝ Underweight	$51.00 ➝ $45.00	Low
4/5/2024	Morgan Stanley	Lower Target	Underweight ➝ Underweight	$65.00 ➝ $60.00	Low
2/27/2024	Wells Fargo & Company	Downgrade	Equal Weight ➝ Underweight	$77.00 ➝ $51.00	Low
2/21/2024	Citigroup	Lower Target	Neutral	$110.00 ➝ $75.00	Low
2/21/2024	Needham & Company LLC	Reiterated Rating	Buy ➝ Buy	$100.00	Low
2/16/2024	Stephens	Reiterated Rating	Overweight ➝ Overweight	$105.00	Low
2/16/2024	Wedbush	Reiterated Rating	Outperform ➝ Outperform	$120.00	Low
2/16/2024	Susquehanna	Boost Target	Positive ➝ Positive	$100.00 ➝ $110.00	Low
2/16/2024	Pivotal Research	Lower Target	Hold	$85.00 ➝ $75.00	Low
2/16/2024	Oppenheimer	Downgrade	Outperform ➝ Market Perform		Low
2/9/2024	Wedbush	Reiterated Rating	Outperform ➝ Outperform	$120.00	Low
12/19/2023	Pivotal Research	Boost Target	Hold	$75.00 ➝ $85.00	Low
12/18/2023	Seaport Res Ptn	Downgrade	Neutral ➝ Sell		Low
12/15/2023	Moffett Nathanson	Downgrade	Market Perform ➝ Sell	$64.00 ➝ $66.00	Low
11/27/2023	Cannonball Research	Upgrade	Neutral ➝ Buy	$116.00	Low
11/2/2023	Susquehanna	Boost Target	Positive ➝ Positive	$95.00 ➝ $100.00	N/A
11/2/2023	Wedbush	Reiterated Rating	Outperform	$100.00	Low
11/2/2023	Pivotal Research	Upgrade	Sell ➝ Hold	$58.00 ➝ $75.00	Low
10/31/2023	Moffett Nathanson	Upgrade	Sell ➝ Market Perform	$55.00	Low
10/23/2023	Truist Financial	Lower Target	Hold ➝ Hold	$80.00 ➝ $70.00	Low
10/11/2023	Piper Sandler	Lower Target	Neutral ➝ Neutral	$90.00 ➝ $81.00	Low
10/6/2023	Seaport Res Ptn	Reiterated Rating	Neutral		Low
9/27/2023	Citigroup	Lower Target	Neutral ➝ Neutral	$100.00 ➝ $78.00	Low
9/27/2023	Raymond James	Initiated Coverage	Market Perform		Low
9/7/2023	Susquehanna	Reiterated Rating	Positive ➝ Positive	$95.00	Low
9/7/2023	Needham & Company LLC	Boost Target	Buy ➝ Buy	$85.00 ➝ $100.00	Low
9/7/2023	DA Davidson	Boost Target	Buy ➝ Buy	$100.00 ➝ $102.00	Low
9/7/2023	Wedbush	Boost Target	Outperform ➝ Outperform	$93.00 ➝ $100.00	Low
9/7/2023	Rosenblatt Securities	Boost Target	Neutral ➝ Neutral	$70.00 ➝ $83.00	Low
9/7/2023	JPMorgan Chase & Co.	Boost Target	Overweight ➝ Overweight	$95.00 ➝ $100.00	Low
9/7/2023	Benchmark	Boost Target	Buy ➝ Buy	$89.00 ➝ $115.00	Low
9/7/2023	Loop Capital	Downgrade	Buy ➝ Hold	$85.00	Low
9/6/2023	Oppenheimer	Boost Target	Outperform ➝ Outperform	$90.00 ➝ $110.00	Low
9/6/2023	Truist Financial	Reiterated Rating	Hold ➝ Hold	$80.00	Low
8/17/2023	DA Davidson	Boost Target	Buy ➝ Buy	$81.00 ➝ $100.00	Low
8/3/2023	Citigroup	Downgrade	Buy ➝ Neutral	$75.00 ➝ $105.00	Low
7/31/2023	Morgan Stanley	Boost Target	Underweight ➝ Underweight	$50.00 ➝ $55.00	Low
7/31/2023	Truist Financial	Boost Target	Hold	$65.00 ➝ $80.00	Low
7/28/2023	Evercore ISI	Boost Target	In-Line	$70.00 ➝ $75.00	Low
7/28/2023	Wells Fargo & Company	Boost Target	Equal Weight	$63.00 ➝ $84.00	Low
7/28/2023	Rosenblatt Securities	Boost Target	Neutral	$61.00 ➝ $70.00	Low
7/28/2023	Wedbush	Boost Target	Outperform	$80.00 ➝ $93.00	Low
7/28/2023	DA Davidson	Boost Target	Buy	$75.00 ➝ $81.00	Low
7/28/2023	Susquehanna	Boost Target	Positive	$75.00 ➝ $95.00	Low
7/28/2023	Loop Capital	Boost Target		$74.00 ➝ $85.00	Low
7/28/2023	Oppenheimer	Boost Target	Outperform	$75.00 ➝ $90.00	Low
7/28/2023	Needham & Company LLC	Boost Target	Buy	$80.00 ➝ $85.00	Low
7/28/2023	Pivotal Research	Boost Target	Sell	$53.00 ➝ $58.00	Low
7/28/2023	JPMorgan Chase & Co.	Boost Target	Overweight	$90.00 ➝ $95.00	Low
7/21/2023	Wedbush	Reiterated Rating	Outperform ➝ Outperform	$80.00 ➝ $93.00	Low
7/14/2023	Piper Sandler	Boost Target	Neutral	$65.00 ➝ $70.00	Low
6/28/2023	Piper Sandler	Initiated Coverage	Neutral	$65.00	Low
4/27/2023	Truist Financial	Lower Target		$70.00 ➝ $65.00	Low
4/27/2023	Evercore ISI	Lower Target	Inline	$75.00 ➝ $70.00	Low
4/27/2023	Oppenheimer	Lower Target	Outperform	$85.00 ➝ $75.00	Low
4/27/2023	Rosenblatt Securities	Lower Target	Neutral	$64.00 ➝ $61.00	Low
4/27/2023	Jefferies Financial Group	Boost Target	Underperform	$36.00 ➝ $41.00	Low
4/27/2023	Bank of America	Boost Target	Buy	$85.00 ➝ $86.00	Low
4/27/2023	Wells Fargo & Company	Lower Target	Equal Weight	$67.00 ➝ $63.00	Low
4/27/2023	Pivotal Research	Lower Target	Sell	$55.00 ➝ $53.00	Low
4/11/2023	Robert W. Baird	Initiated Coverage	Neutral	$71.00	Low
3/31/2023	DA Davidson	Lower Target		$80.00 ➝ $73.00	Low
3/31/2023	Rosenblatt Securities	Lower Target	Neutral	$76.00 ➝ $64.00	N/A
3/27/2023	Susquehanna	Upgrade	Neutral ➝ Positive	$75.00	Low
3/14/2023	Wolfe Research	Upgrade	Underperform ➝ Peer Perform		Low
3/13/2023	Wedbush	Reiterated Rating	Outperform	$80.00	Low
2/24/2023	Needham & Company LLC	Reiterated Rating	Buy	$80.00	Low
2/17/2023	Morgan Stanley	Boost Target	Underweight	$45.00 ➝ $50.00	Low
2/17/2023	Bank of America	Upgrade	Underperform ➝ Buy	$45.00 ➝ $85.00	Low
2/16/2023	Rosenblatt Securities	Boost Target	Neutral	$44.00 ➝ $76.00	Low
2/16/2023	Stephens	Reiterated Rating	Overweight	$70.00	Low
2/16/2023	Truist Financial	Boost Target		$50.00 ➝ $70.00	Low
2/16/2023	Susquehanna	Boost Target	Neutral	$58.00 ➝ $75.00	Low
2/16/2023	Wedbush	Boost Target	Outperform	$75.00 ➝ $80.00	Low
2/16/2023	Needham & Company LLC	Boost Target	Buy	$65.00 ➝ $80.00	Low
2/16/2023	Loop Capital	Boost Target	Buy	$56.00 ➝ $75.00	Low
2/16/2023	Oppenheimer	Boost Target		$75.00 ➝ $85.00	Low
2/16/2023	Pivotal Research	Boost Target	Sell	$40.00 ➝ $55.00	Low
2/16/2023	Atlantic Securities	Upgrade	Underweight ➝ Neutral	$76.00	Low
2/14/2023	Citigroup	Lower Target	Buy	$80.00 ➝ $75.00	Low
2/13/2023	Benchmark	Reiterated Rating	Buy	$63.00 ➝ $65.00	Low
2/10/2023	Oppenheimer	Boost Target	Outperform	$70.00 ➝ $75.00	Low
1/26/2023	Needham & Company LLC	Reiterated Rating	Buy	$65.00	Low
1/17/2023	Truist Financial	Downgrade	Buy ➝ Hold	$90.00 ➝ $50.00	Low
1/12/2023	Jefferies Financial Group	Downgrade	Hold ➝ Underperform	$45.00 ➝ $30.00	Low
11/18/2022	Oppenheimer	Boost Target		$58.00 ➝ $70.00	Low
11/11/2022	Jefferies Financial Group	Initiated Coverage	Hold	$45.00	Low
11/4/2022	Citigroup	Lower Target		$125.00 ➝ $80.00	Low
11/4/2022	Cannonball Research	Downgrade	Buy ➝ Neutral	$57.00	N/A
11/3/2022	Morgan Stanley	Lower Target	Underweight	$50.00 ➝ $45.00	Low
11/3/2022	Pivotal Research	Downgrade	Hold ➝ Sell		Low
11/3/2022	Needham & Company LLC	Lower Target	Buy	$95.00 ➝ $65.00	Low
11/3/2022	DA Davidson	Lower Target		$130.00 ➝ $80.00	Low
11/3/2022	Rosenblatt Securities	Downgrade	Buy ➝ Neutral	$100.00 ➝ $51.00	Low
11/3/2022	Guggenheim	Downgrade	Buy ➝ Neutral		Low
11/3/2022	Pivotal Research	Lower Target	Hold ➝ Sell	$60.00 ➝ $40.00	Low
11/1/2022	KeyCorp	Lower Target	Overweight	$80.00 ➝ $72.00	Low
10/31/2022	Wedbush	Lower Target	Outperform	$85.00 ➝ $75.00	Low
10/18/2022	Morgan Stanley	Lower Target	Underweight	$55.00 ➝ $50.00	Low
9/8/2022	Pivotal Research	Upgrade	Sell ➝ Hold	$60.00	Low
8/26/2022	Truist Financial	Lower Target	Buy	$120.00 ➝ $90.00	Low
8/10/2022	Moffett Nathanson	Downgrade	Market Perform ➝ Underperform	$62.00	Low
8/8/2022	Pivotal Research	Downgrade	Hold ➝ Sell	$60.00	Low
8/3/2022	Citigroup	Lower Target	Buy	$165.00 ➝ $125.00	Low
8/1/2022	Morgan Stanley	Lower Target	Underweight	$80.00 ➝ $55.00	Low
7/29/2022	Bank of America	Downgrade	Buy ➝ Underperform	$125.00 ➝ $55.00	Low
7/29/2022	Susquehanna Bancshares	Downgrade	Neutral	$200.00 ➝ $70.00	Low
7/29/2022	DA Davidson	Lower Target		$170.00 ➝ $130.00	Low
7/29/2022	Macquarie	Lower Target		$125.00 ➝ $90.00	Low
7/29/2022	KeyCorp	Lower Target	Overweight	$105.00 ➝ $80.00	Low
7/29/2022	Needham & Company LLC	Lower Target	Buy	$205.00 ➝ $95.00	Low
7/29/2022	Susquehanna	Downgrade	Positive ➝ Neutral	$200.00 ➝ $70.00	Low
7/29/2022	Pivotal Research	Lower Target	Hold	$80.00 ➝ $60.00	Low
7/27/2022	Benchmark	Lower Target	Outperform	$240.00 ➝ $150.00	Low
7/27/2022	Truist Financial	Lower Target	Buy	$150.00 ➝ $120.00	Low
7/26/2022	Raymond James	Initiated Coverage	Market Perform		Low
7/26/2022	Wolfe Research	Downgrade	Market Perform ➝ Underperform	$77.00	Low
7/18/2022	Morgan Stanley	Lower Target	Underweight	$105.00 ➝ $80.00	Low
7/15/2022	KeyCorp	Lower Target	Overweight	$160.00 ➝ $105.00	Low
7/12/2022	Guggenheim	Lower Target	Buy	$145.00 ➝ $115.00	N/A
7/7/2022	Evercore ISI	Lower Target	Outperform	$185.00 ➝ $140.00	N/A
7/7/2022	Citigroup	Lower Target	Buy	$175.00 ➝ $165.00	N/A
6/2/2022	Wolfe Research	Initiated Coverage	Market Perform	$101.00	High
5/27/2022	Pivotal Research	Upgrade	Sell ➝ Hold	$80.00	High
5/3/2022	Citigroup	Lower Target		$225.00 ➝ $175.00	Medium
4/29/2022	DA Davidson	Lower Target		$200.00 ➝ $170.00	High
4/29/2022	Stephens	Lower Target		$230.00 ➝ $190.00	High
4/29/2022	Oppenheimer	Lower Target		$185.00 ➝ $155.00	High
4/29/2022	Morgan Stanley	Lower Target		$115.00 ➝ $105.00	High
4/29/2022	Moffett Nathanson	Upgrade	Sell ➝ Neutral	$100.00	High
4/29/2022	Deutsche Bank Aktiengesellschaft	Lower Target		$210.00 ➝ $150.00	High
4/29/2022	JPMorgan Chase & Co.	Lower Target		$225.00 ➝ $175.00	High
4/29/2022	Pivotal Research	Lower Target		$95.00 ➝ $80.00	High
4/27/2022	Bank of America	Lower Target		$235.00 ➝ $145.00	High
4/21/2022	Benchmark	Lower Target		$305.00 ➝ $240.00	N/A
4/19/2022	Rosenblatt Securities	Initiated Coverage	Buy	$188.00	High
4/13/2022	Truist Financial	Lower Target		$165.00 ➝ $150.00	High
4/11/2022	KeyCorp	Lower Target	Overweight	$165.00 ➝ $150.00	Medium
3/31/2022	Guggenheim	Boost Target		$135.00 ➝ $145.00	Medium
3/25/2022	Citigroup	Lower Target	Buy	$250.00 ➝ $225.00	High
2/22/2022	Citigroup	Lower Target		$275.00 ➝ $250.00	N/A
2/18/2022	Bank of America	Lower Target		$290.00 ➝ $235.00	N/A
2/18/2022	Morgan Stanley	Lower Target	Underweight	$190.00 ➝ $115.00	N/A
2/18/2022	DA Davidson	Lower Target		$550.00 ➝ $200.00	High
2/18/2022	Oppenheimer	Lower Target		$400.00 ➝ $185.00	High
2/18/2022	Wells Fargo & Company	Lower Target	Equal Weight	$305.00 ➝ $125.00	High
2/18/2022	Guggenheim	Lower Target	Buy	$210.00 ➝ $135.00	High
2/18/2022	Deutsche Bank Aktiengesellschaft	Lower Target	Buy	$300.00 ➝ $210.00	High
2/18/2022	Truist Financial	Lower Target		$220.00 ➝ $165.00	High
2/18/2022	Pivotal Research	Downgrade	Hold ➝ Sell	$350.00 ➝ $95.00	High
2/18/2022	KeyCorp	Lower Target	Overweight	$325.00 ➝ $165.00	High
2/14/2022	Wedbush	Lower Target	Outperform	$365.00 ➝ $220.00	High
2/14/2022	Benchmark	Lower Target	Buy	$525.00 ➝ $325.00	High
1/20/2022	Deutsche Bank Aktiengesellschaft	Lower Target	Buy	$400.00 ➝ $300.00	Medium
1/11/2022	KeyCorp	Lower Target	Overweight	$430.00 ➝ $325.00	Low
1/5/2022	UBS Group	Downgrade	Buy ➝ Sell		High
1/5/2022	Atlantic Securities	Initiated Coverage	Underweight	$136.00	High
12/15/2021	JPMorgan Chase & Co.	Lower Target	Overweight ➝ Overweight	$435.00 ➝ $315.00	High
12/15/2021	Morgan Stanley	Lower Target	Underweight	$295.00 ➝ $190.00	High
12/10/2021	Needham & Company LLC	Lower Target	Buy ➝ Buy	$550.00 ➝ $340.00	High
11/17/2021	Truist Financial	Lower Target	Buy	$390.00 ➝ $360.00	High
11/17/2021	Moffett Nathanson	Reiterated Rating	Neutral ➝ Sell	$330.00 ➝ $220.00	High
11/4/2021	Susquehanna Bancshares	Lower Target	Positive	$530.00 ➝ $380.00	Low
11/4/2021	Evercore ISI	Lower Target	Outperform	$440.00 ➝ $365.00	High
11/4/2021	JPMorgan Chase & Co.	Lower Target	Overweight	$500.00 ➝ $435.00	High
11/4/2021	Susquehanna	Lower Target	Positive	$530.00 ➝ $380.00	High
11/4/2021	Benchmark	Lower Target	Buy	$550.00 ➝ $525.00	High
11/4/2021	DA Davidson	Lower Target	Buy	$600.00 ➝ $550.00	High
11/4/2021	Wells Fargo & Company	Lower Target	Equal Weight	$350.00 ➝ $305.00	High
11/4/2021	Rosenblatt Securities	Lower Target	Buy	$560.00 ➝ $500.00	High
11/4/2021	Oppenheimer	Lower Target	Outperform	$480.00 ➝ $400.00	Medium
11/4/2021	Wedbush	Lower Target	Outperform	$415.00 ➝ $365.00	Medium
11/4/2021	Loop Capital	Lower Target	Positive ➝ Buy	$475.00 ➝ $410.00	Medium
11/4/2021	Morgan Stanley	Lower Target	Underweight	$310.00 ➝ $295.00	Medium
11/4/2021	Deutsche Bank Aktiengesellschaft	Lower Target	In-Line ➝ Buy	$500.00 ➝ $400.00	Medium
11/4/2021	Pivotal Research	Lower Target	In-Line ➝ Hold	$410.00 ➝ $350.00	Low
11/2/2021	KeyCorp	Lower Target	Overweight	$490.00 ➝ $460.00	Low
10/7/2021	Rosenblatt Securities	Reiterated Rating	Buy	$560.00	Low
9/24/2021	Wells Fargo & Company	Downgrade	Overweight ➝ Equal Weight	$488.00 ➝ $350.00	Medium
9/23/2021	Guggenheim	Upgrade	Neutral ➝ Buy	$395.00	Low
8/27/2021	Truist Financial	Boost Target	Buy	$367.00 ➝ $390.00	Low
8/19/2021	Citigroup	Lower Target	Positive ➝ Buy	$450.00 ➝ $410.00	Medium
8/5/2021	Rosenblatt Securities	Reiterated Rating	Buy	$560.00	High
8/5/2021	Wells Fargo & Company	Lower Target	Overweight	$519.00 ➝ $488.00	High
8/5/2021	DA Davidson	Boost Target	Positive ➝ Buy	$560.00 ➝ $600.00	High
8/5/2021	Stephens	Upgrade	Equal Weight ➝ Overweight	$400.00 ➝ $475.00	High
8/2/2021	Morgan Stanley	Boost Target	Underweight	$300.00 ➝ $325.00	Medium
7/15/2021	Needham & Company LLC	Initiated Coverage	Buy	$550.00	Medium
6/25/2021	Bank of America	Boost Target	Buy	$450.00 ➝ $500.00	Medium
6/24/2021	Macquarie	Boost Target	Outperform	$400.00 ➝ $485.00	Medium
5/14/2021	Citigroup	Lower Target	Buy	$460.00 ➝ $450.00	Low
5/7/2021	Evercore ISI	Boost Target	Outperform	$400.00 ➝ $430.00	Medium
5/7/2021	KeyCorp	Lower Target	Overweight	$518.00 ➝ $460.00	High
5/7/2021	Oppenheimer	Lower Target	Outperform	$500.00 ➝ $400.00	High
5/7/2021	Morgan Stanley	Boost Target	Underweight	$275.00 ➝ $300.00	High
5/7/2021	Loop Capital	Upgrade	Hold ➝ Buy	$450.00	High
5/7/2021	Benchmark	Lower Target	Buy	$600.00 ➝ $550.00	High
5/7/2021	Pivotal Research	Lower Target	Hold	$400.00 ➝ $350.00	High
5/5/2021	Wedbush	Upgrade	Neutral ➝ Outperform		High
5/4/2021	Morgan Stanley	Reiterated Rating	Sell	$275.00	Medium
4/29/2021	Wedbush	Upgrade	Neutral ➝ Outperform	$475.00	High
4/5/2021	Evercore ISI	Initiated Coverage	Outperform	$400.00	High
3/30/2021	Truist Financial	Upgrade	Hold ➝ Buy	$480.00 ➝ $367.00	N/A
3/22/2021	Needham & Company LLC	Reiterated Rating	Buy	$550.00	Low
3/11/2021	Needham & Company LLC	Reiterated Rating	Buy	$550.00	Low
2/25/2021	Wells Fargo & Company	Boost Target	Overweight	$414.00 ➝ $519.00	High
2/19/2021	Rosenblatt Securities	Boost Target	Buy	$420.00 ➝ $560.00	High
2/19/2021	JPMorgan Chase & Co.	Boost Target	Overweight	$475.00 ➝ $525.00	High
2/19/2021	Oppenheimer	Boost Target	Outperform	$260.00 ➝ $500.00	High
2/19/2021	DA Davidson	Boost Target	Positive ➝ Buy	$300.00 ➝ $560.00	High
2/19/2021	Needham & Company LLC	Boost Target	Buy	$400.00 ➝ $550.00	High
2/19/2021	Deutsche Bank Aktiengesellschaft	Boost Target	Buy	$400.00 ➝ $500.00	High
2/19/2021	Benchmark	Boost Target	Buy	$410.00 ➝ $600.00	High
2/19/2021	Pivotal Research	Boost Target	Hold	$240.00 ➝ $400.00	High
2/18/2021	Loop Capital	Boost Target	Hold	$200.00 ➝ $430.00	Medium
2/17/2021	Truist Financial	Boost Target		$220.00 ➝ $390.00	Medium
2/17/2021	Morgan Stanley	Boost Target	Underweight	$200.00 ➝ $275.00	Low
2/12/2021	Wedbush	Reiterated Rating	Neutral		Low
1/25/2021	Bank of America	Boost Target	Buy	$380.00 ➝ $500.00	Medium
1/19/2021	JPMorgan Chase & Co.	Initiated Coverage	Overweight	$475.00	High
1/15/2021	Moffett Nathanson	Boost Target		$180.00 ➝ $365.00	Low
1/13/2021	Needham & Company LLC	Upgrade	Buy		Medium
1/12/2021	Macquarie	Boost Target	Positive ➝ Outperform	$275.00 ➝ $460.00	Low
1/11/2021	Smith Barney Citigroup	Boost Target		$375.00 ➝ $460.00	Medium
1/7/2021	Needham & Company LLC	Boost Target	Buy	$315.00 ➝ $400.00	N/A
1/5/2021	Deutsche Bank Aktiengesellschaft	Boost Target	Outperform ➝ Buy	$260.00 ➝ $400.00	N/A
1/5/2021	Wells Fargo & Company	Boost Target	Overweight	$275.00 ➝ $414.00	N/A
1/4/2021	Rosenblatt Securities	Boost Target	Buy	$260.00 ➝ $420.00	N/A
12/17/2020	Benchmark	Boost Target	Buy	$300.00 ➝ $410.00	High
12/17/2020	Bank of America	Boost Target	Buy	$360.00 ➝ $380.00	High
12/9/2020	Smith Barney Citigroup	Boost Target		$220.00 ➝ $375.00	High
11/24/2020	UBS Group	Boost Target	Positive ➝ Buy	$260.00 ➝ $310.00	High
11/24/2020	Bank of America	Boost Target	Buy	$260.00 ➝ $310.00	Medium
11/23/2020	Needham & Company LLC	Boost Target	Buy	$255.00 ➝ $315.00	High
11/19/2020	Pivotal Research	Upgrade	Sell ➝ Hold	$75.00 ➝ $240.00	Low
11/9/2020	Loop Capital	Boost Target	Hold	$120.00 ➝ $200.00	High
11/6/2020	Rosenblatt Securities	Boost Target	Buy	$195.00 ➝ $260.00	High
11/6/2020	Oppenheimer	Boost Target	Outperform	$185.00 ➝ $260.00	High
11/6/2020	DA Davidson	Boost Target	Buy	$190.00 ➝ $300.00	High
11/6/2020	Benchmark	Boost Target	Buy	$185.00 ➝ $300.00	High
11/6/2020	Deutsche Bank Aktiengesellschaft	Boost Target	Buy	$235.00 ➝ $260.00	High
11/6/2020	Wells Fargo & Company	Boost Target	Overweight	$215.00 ➝ $275.00	High
11/6/2020	Pivotal Research	Boost Target	Sell	$65.00 ➝ $75.00	High
11/5/2020	Truist Financial	Boost Target		$110.00 ➝ $185.00	Medium
11/4/2020	Morgan Stanley	Boost Target	Underweight	$110.00 ➝ $150.00	Medium
11/2/2020	Wedbush	Boost Target	Neutral	$160.00 ➝ $220.00	Low
10/8/2020	Deutsche Bank Aktiengesellschaft	Boost Target	Buy	$185.00 ➝ $235.00	Medium
10/8/2020	Needham & Company LLC	Boost Target	Buy	$190.00 ➝ $255.00	Medium
10/5/2020	Bank of America	Boost Target	Buy	$190.00 ➝ $227.00	Low
10/1/2020	Citigroup	Boost Target	Buy	$180.00 ➝ $220.00	High
9/14/2020	KeyCorp	Initiated Coverage	Overweight	$228.00	High
9/9/2020	Wedbush	Reiterated Rating	Buy	$205.00	Medium
9/8/2020	Wells Fargo & Company	Initiated Coverage	Overweight	$215.00	High
9/1/2020	Needham & Company LLC	Reiterated Rating	Buy	$190.00	Medium
8/26/2020	Citigroup	Initiated Coverage	Buy	$180.00	High
8/11/2020	Deutsche Bank Aktiengesellschaft	Initiated Coverage	Buy	$185.00	Low
8/10/2020	DA Davidson	Boost Target		$150.00 ➝ $190.00	Low
8/6/2020	Susquehanna Bancshares	Boost Target		$145.00 ➝ $185.00	Low
8/6/2020	Pivotal Research	Boost Target		$60.00 ➝ $65.00	Medium
8/6/2020	Oppenheimer	Boost Target	Outperform	$140.00 ➝ $185.00	Low
8/6/2020	Wedbush	Boost Target	Neutral	$136.00 ➝ $160.00	High
8/6/2020	Needham & Company LLC	Boost Target	Positive ➝ Buy	$150.00 ➝ $190.00	High
8/6/2020	Benchmark	Boost Target	Buy	$180.00 ➝ $185.00	High
8/4/2020	Rosenblatt Securities	Boost Target	Buy	$145.00 ➝ $190.00	High
8/3/2020	Loop Capital	Boost Target		$90.00 ➝ $120.00	Low
7/28/2020	Morgan Stanley	Reiterated Rating	Sell	$110.00	Medium
7/20/2020	Moffett Nathanson	Initiated Coverage	Neutral	$145.00	Low
7/20/2020	Royal Bank of Canada	Reiterated Rating	Buy	$171.00	Low
7/13/2020	Benchmark	Boost Target	Buy	$153.00 ➝ $180.00	High
6/18/2020	Needham & Company LLC	Initiated Coverage	Buy	$150.00	Low
6/11/2020	Oppenheimer	Boost Target	Buy ➝ Outperform	$135.00 ➝ $140.00	Medium
6/4/2020	Rosenblatt Securities	Reiterated Rating	Buy	$145.00	Medium
6/3/2020	Stephens	Reiterated Rating	Hold	$105.00	Medium
5/27/2020	Needham & Company LLC	Reiterated Rating	Buy	$150.00	Low
5/22/2020	Stephens	Downgrade	Overweight ➝ Equal Weight	$155.00 ➝ $105.00	High
5/8/2020	Loop Capital	Boost Target		$70.00 ➝ $90.00	Low
5/8/2020	Wedbush	Boost Target	Neutral	$86.00 ➝ $136.00	Medium
5/8/2020	Royal Bank of Canada	Boost Target	Outperform	$139.00 ➝ $141.00	High
5/8/2020	UBS Group	Lower Target	Positive	$170.00 ➝ $145.00	Low
5/8/2020	Rosenblatt Securities	Reiterated Rating	Buy	$145.00	High
5/7/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	High
4/29/2020	Benchmark	Initiated Coverage	Buy	$153.00 ➝ $153.00	Medium
4/28/2020	Guggenheim	Downgrade	Buy ➝ Neutral		High
4/20/2020	DA Davidson	Lower Target	Buy	$185.00 ➝ $150.00	Medium
4/16/2020	Berenberg Bank	Initiated Coverage	Buy	$137.00	High
4/14/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	High
4/14/2020	Loop Capital	Boost Target	Positive ➝ Hold	$68.00 ➝ $75.00	High
4/14/2020	Royal Bank of Canada	Lower Target	Outperform	$142.00 ➝ $139.00	High
4/14/2020	Oppenheimer	Boost Target	Outperform	$110.00 ➝ $120.00	High
4/14/2020	Needham & Company LLC	Lower Target	Buy	$200.00 ➝ $150.00	High
4/13/2020	SunTrust Banks	Reiterated Rating	Hold	$160.00	Medium
4/2/2020	Oppenheimer	Lower Target		$165.00 ➝ $110.00	Low
3/23/2020	Wedbush	Reiterated Rating	Hold	$86.00	High
3/19/2020	Loop Capital	Upgrade	Sell ➝ Hold	$68.00	High
3/4/2020	Royal Bank of Canada	Reiterated Rating	Buy	$170.00	Low
2/25/2020	Needham & Company LLC	Reiterated Rating	Buy	$200.00	High
2/14/2020	Pivotal Research	Reiterated Rating	Sell	$60.00	Medium
2/14/2020	Royal Bank of Canada	Boost Target	Outperform	$170.00	Low
2/14/2020	Rosenblatt Securities	Boost Target	Buy	$159.00 ➝ $190.00	High
2/14/2020	Wedbush	Boost Target	Neutral	$105.00 ➝ $115.00	High
2/12/2020	Needham & Company LLC	Reiterated Rating	Buy	$200.00	Medium
2/6/2020	Wedbush	Reiterated Rating	Hold	$105.00	Low
1/31/2020	Rosenblatt Securities	Reiterated Rating	Buy	$159.00	High
1/9/2020	Royal Bank of Canada	Reiterated Rating	Buy	$160.00	High
12/17/2019	William Blair	Reiterated Rating	Buy		Low
12/3/2019	Needham & Company LLC	Boost Target	Buy	$150.00 ➝ $200.00	High
12/2/2019	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$110.00	High
11/22/2019	Macquarie	Boost Target	Outperform	$130.00 ➝ $170.00	Low
11/15/2019	Bank of America	Boost Target	Average ➝ Buy	$150.00 ➝ $160.00	High
11/7/2019	Guggenheim	Lower Target	Buy	$170.00 ➝ $150.00	High
11/7/2019	Royal Bank of Canada	Boost Target	Outperform	$155.00 ➝ $160.00	High
11/7/2019	Needham & Company LLC	Reiterated Rating	Buy	$150.00	High
11/7/2019	Wedbush	Reiterated Rating	Hold	$105.00	High
11/5/2019	Rosenblatt Securities	Boost Target	Buy	$134.00 ➝ $159.00	Medium
10/31/2019	Wedbush	Reiterated Rating	Hold	$105.00	Medium
10/28/2019	Bank of America	Initiated Coverage	Buy	$154.00	High
10/10/2019	Royal Bank of Canada	Upgrade	Sector Perform ➝ Outperform	$107.00 ➝ $155.00	Medium
10/9/2019	Macquarie	Upgrade	Neutral ➝ Outperform	$130.00	High
9/20/2019	Oppenheimer	Boost Target	Outperform	$120.00 ➝ $155.00	High
9/20/2019	Pivotal Research	Initiated Coverage	Sell	$60.00	High
9/18/2019	Rosenblatt Securities	Set Target	Buy	$134.00	Medium
9/18/2019	Guggenheim	Boost Target	Buy	$119.00 ➝ $170.00	High
9/9/2019	Oppenheimer	Set Target	Buy	$120.00	Medium
9/9/2019	SunTrust Banks	Boost Target	Positive ➝ Hold	$63.00 ➝ $160.00	High
9/6/2019	Needham & Company LLC	Set Target	Buy	$150.00	High
9/4/2019	DA Davidson	Boost Target	Buy	$135.00 ➝ $185.00	High
8/12/2019	Needham & Company LLC	Boost Target	Positive ➝ Buy	$120.00 ➝ $150.00	High
8/8/2019	CIBC	Boost Target	Outperform ➝ Outperform	$79.00 ➝ $120.00	Low
8/8/2019	Macquarie	Reiterated Rating	Neutral ➝ Neutral	$66.00 ➝ $110.00	High
8/8/2019	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Sector Perform	$90.00 ➝ $107.00	High
8/8/2019	Oppenheimer	Boost Target	Outperform	$79.00 ➝ $120.00	High
8/8/2019	DA Davidson	Boost Target	Buy ➝ Buy	$110.00 ➝ $135.00	High
8/8/2019	Rosenblatt Securities	Upgrade	Neutral ➝ Buy	$77.00 ➝ $134.00	High
8/8/2019	Wedbush	Reiterated Rating	Hold	$105.00	High
8/8/2019	Loop Capital	Boost Target	Sell	$80.00	High
8/8/2019	Stephens	Upgrade	Equal ➝ Overweight	$84.00 ➝ $120.00	High
8/7/2019	Cannonball Research	Set Target	Buy	$105.00	High
8/7/2019	Vertical Research	Upgrade	Mixed ➝ Positive		High
7/31/2019	Wedbush	Reiterated Rating	Neutral	$105.00	Medium
7/1/2019	Royal Bank of Canada	Downgrade	Outperform ➝ Sector Perform	$90.00	High
6/24/2019	Wedbush	Set Target	Neutral	$65.00 ➝ $105.00	Low
6/5/2019	Guggenheim	Upgrade	Neutral ➝ Buy	$75.00 ➝ $119.00	High
5/29/2019	Needham & Company LLC	Reiterated Rating	Buy ➝ Buy	$85.00 ➝ $120.00	Medium
5/28/2019	Stephens	Downgrade	Overweight ➝ Equal Weight	$95.12	High
5/23/2019	DA Davidson	Boost Target	Buy	$92.00 ➝ $110.00	Medium
5/10/2019	Morgan Stanley	Boost Target	Equal Weight	$46.00 ➝ $70.00	Medium
5/9/2019	Wedbush	Boost Target	Neutral	$55.00 ➝ $65.00	Low
5/9/2019	Royal Bank of Canada	Boost Target	Outperform	$70.00 ➝ $90.00	High
5/9/2019	KeyCorp	Boost Target	Overweight	$76.00 ➝ $84.00	High
5/9/2019	Rosenblatt Securities	Reiterated Rating	Hold ➝ Neutral		High
5/9/2019	DA Davidson	Boost Target	Buy	$92.00	High
5/6/2019	Stephens	Initiated Coverage	Overweight	$84.00 ➝ $84.00	High
5/1/2019	Vertical Research	Upgrade	Negative ➝ Mixed		Low
4/29/2019	Wedbush	Reiterated Rating	Neutral	$55.00	Low

(Data available from 4/24/2019 forward)

News Sentiment Rating

0.24 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

29 very positive mentions
43 positive mentions
13 negative mentions
3 very negative mentions

Mentions as of

9/27/2023

24 very positive mentions
46 positive mentions
14 negative mentions
0 very negative mentions

Mentions as of

10/27/2023

24 very positive mentions
69 positive mentions
6 negative mentions
0 very negative mentions

Mentions as of

11/26/2023

29 very positive mentions
53 positive mentions
17 negative mentions
1 very negative mentions

Mentions as of

12/26/2023

23 very positive mentions
53 positive mentions
8 negative mentions
2 very negative mentions

Mentions as of

1/25/2024

46 very positive mentions
92 positive mentions
37 negative mentions
3 very negative mentions

Mentions as of

2/24/2024

41 very positive mentions
53 positive mentions
20 negative mentions
1 very negative mentions

Mentions as of

3/25/2024

32 very positive mentions
114 positive mentions
26 negative mentions
2 very negative mentions

Mentions as of

4/24/2024

Current Sentiment

Recent Stories by Sentiment

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

Today's Range

Now: $61.74

$58.90

$62.44

50 Day Range

MA: $64.33

$56.90

$94.50

52 Week Range

Now: $61.74

$51.62

$108.84

Volume

5,642,392 shs

Average Volume

5,651,700 shs

Market Capitalization

$8.86 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.66

Frequently Asked Questions

What sell-side analysts currently cover shares of Roku?: The following sell-side analysts have issued stock ratings on Roku in the last twelve months: Bank of America Co., Benchmark Co., Cannonball Research, Citigroup Inc., DA Davidson, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Loop Capital, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer Holdings Inc., Piper Sandler, Pivotal Research, Raymond James, Rosenblatt Securities, Seaport Res Ptn, Stephens, Susquehanna, Truist Financial Co., Wedbush, and Wells Fargo & Company.
View the latest analyst ratings for ROKU.
What is the current price target for Roku?: 21 Wall Street analysts have set twelve-month price targets for Roku in the last year. Their average twelve-month price target is $84.76, suggesting a possible upside of 37.3%. Cannonball Research has the highest price target set, predicting ROKU will reach $116.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $41.00 for Roku in the next year.
View the latest price targets for ROKU.
What is the current consensus analyst rating for Roku?: Roku currently has 5 sell ratings, 9 hold ratings and 9 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in ROKU, but not buy more shares or sell existing shares.
View the latest ratings for ROKU.
What other companies compete with Roku?: Other companies that are similar to Roku include Liberty Broadband, Liberty Broadband, Liberty Global, Liberty Global and Warner Bros. Discovery. Learn More about companies similar to Roku.
How do I contact Roku's investor relations team?: Roku's physical mailing address is 1155 COLEMAN AVENUE, SAN JOS CA, 95110. The company's listed phone number is (408) 556-9040 and its investor relations email address is [email protected]. The official website for Roku is www.roku.com. Learn More about contacing Roku investor relations.

Roku - ROKU Stock Price Target and Predictions

Analyst Price Target for ROKU

Current Consensus is Hold

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.24 (Hold)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Roku?

What is the current price target for Roku?

What is the current consensus analyst rating for Roku?

What other companies compete with Roku?

How do I contact Roku's investor relations team?