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Roku - ROKU Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $91.50
  • Forecasted Upside: 39.25%
  • Number of Analysts: 27
  • Breakdown:
  • 1 Sell Ratings
  • 6 Hold Ratings
  • 18 Buy Ratings
  • 2 Strong Buy Ratings
$65.71 As of 04/25/2025 05:00 PM ET
▲ +1.06 (1.64%)

This chart shows the closing price for ROKU by one month, three months, or twelve months.

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Analyst Price Target for ROKU

Analyst Price Target is $91.50
▲ +39.25% Upside Potential
This price target is based on 27 analysts offering 12 month price targets for Roku in the last 3 months. The average price target is $91.50, with a high forecast of $130.00 and a low forecast of $65.00. The average price target represents a 39.25% upside from the last price of $65.71.

This chart shows the closing price for ROKU for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 27 polled investment analysts is to moderate buy stock in Roku. This rating has held steady since October 2024, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 10 buy ratings
  • 15 hold ratings
  • 3 sell ratings
Ratings as of
11/1/2023
  • 0 strong buy ratings
  • 10 buy ratings
  • 12 hold ratings
  • 4 sell ratings
Ratings as of
1/30/2024
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 3 sell ratings
Ratings as of
4/29/2024
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
Ratings as of
7/28/2024
  • 0 strong buy ratings
  • 12 buy ratings
  • 8 hold ratings
  • 2 sell ratings
Ratings as of
10/26/2024
  • 2 strong buy ratings
  • 12 buy ratings
  • 8 hold ratings
  • 3 sell ratings
Ratings as of
1/24/2025
  • 2 strong buy ratings
  • 16 buy ratings
  • 6 hold ratings
  • 1 sell ratings
Ratings as of
3/25/2025
  • 2 strong buy ratings
  • 18 buy ratings
  • 6 hold ratings
  • 1 sell ratings
Ratings as of
4/24/2025

Latest Recommendations

  • 2 strong buy ratings
  • 18 buy ratings
  • 6 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
4/24/2025CitigroupReiterated RatingOutperform ➝ Outperform
4/24/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$88.50 ➝ $88.50
4/24/2025JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$95.00 ➝ $95.00
4/22/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$115.00 ➝ $75.00
4/21/2025BenchmarkReiterated RatingBuy ➝ Buy$130.00 ➝ $130.00
4/17/2025Piper SandlerInitiated CoverageNeutral$65.00
4/15/2025UBS GroupLower TargetNeutral ➝ Neutral$90.00 ➝ $72.00
4/14/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$88.50 ➝ $88.50
4/7/2025Redburn AtlanticUpgradeNeutral ➝ Buy$100.00
3/28/2025FBN SecuritiesInitiated CoverageOutperform$93.00
3/27/2025UBS GroupUpgradeHold ➝ Strong-Buy
3/27/2025Bank of AmericaInitiated CoverageBuy$100.00
3/24/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$120.00 ➝ $120.00
3/23/2025CitigroupUpgradeNeutral ➝ Outperform
3/23/2025Compass PointInitiated CoverageBuy
3/4/2025Moffett NathansonUpgradeSell ➝ Neutral$70.00
2/20/2025CitigroupBoost TargetNeutral ➝ Neutral$70.00 ➝ $103.00
2/20/2025Jefferies Financial GroupUpgradeUnderperform ➝ Hold$55.00 ➝ $100.00
2/14/2025UBS GroupBoost TargetNeutral ➝ Neutral$73.00 ➝ $90.00
2/14/2025BenchmarkBoost TargetBuy ➝ Buy$100.00 ➝ $130.00
2/14/2025JMP SecuritiesBoost TargetMarket Outperform ➝ Market Outperform$95.00 ➝ $115.00
2/14/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$92.00 ➝ $115.00
2/14/2025Bank of AmericaBoost TargetBuy ➝ Buy$90.00 ➝ $120.00
2/14/2025Pivotal ResearchUpgradeHold ➝ Buy$65.00 ➝ $125.00
2/14/2025Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$74.00 ➝ $129.00
2/13/2025Rosenblatt SecuritiesReiterated RatingNeutral ➝ Neutral$86.00 ➝ $86.00
2/10/2025WedbushReiterated RatingOutperform$100.00 ➝ $100.00
2/3/2025JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$95.00 ➝ $95.00
1/21/2025Citizens JmpUpgradeStrong-Buy
1/21/2025JMP SecuritiesInitiated CoverageMkt Outperform$95.00
1/10/2025Moffett NathansonDowngradeNeutral ➝ Sell$55.00
1/8/2025WedbushReiterated RatingOutperform$100.00
1/7/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
12/9/2024Loop CapitalBoost TargetHold ➝ Hold$70.00 ➝ $80.00
12/6/2024WedbushReiterated RatingOutperform ➝ Outperform$85.00 ➝ $100.00
12/4/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
11/22/2024UBS GroupInitiated CoverageNeutral$73.00
11/18/2024Baird R WUpgradeHold ➝ Strong-Buy
11/18/2024Robert W. BairdUpgradeNeutral ➝ Outperform$70.00 ➝ $90.00
11/1/2024Jefferies Financial GroupLower TargetUnderperform ➝ Underperform$60.00 ➝ $55.00
10/31/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$72.00 ➝ $74.00
10/31/2024Loop CapitalBoost TargetHold ➝ Hold$65.00 ➝ $70.00
10/31/2024Piper SandlerBoost TargetNeutral ➝ Neutral$60.00 ➝ $75.00
10/31/2024MacquarieReiterated RatingOutperform ➝ Outperform$90.00 ➝ $90.00
10/31/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
10/31/2024Rosenblatt SecuritiesBoost TargetNeutral ➝ Neutral$61.00 ➝ $86.00
10/29/2024Morgan StanleyBoost TargetUnderweight ➝ Underweight$60.00 ➝ $65.00
10/25/2024WedbushBoost TargetOutperform ➝ Outperform$75.00 ➝ $85.00
10/22/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
10/10/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$90.00 ➝ $92.00
10/3/2024MacquarieBoost TargetOutperform ➝ Outperform$72.00 ➝ $90.00
10/1/2024Moffett NathansonUpgradeSell ➝ Neutral$80.00
9/30/2024Robert W. BairdBoost TargetNeutral ➝ Neutral$56.00 ➝ $75.00
9/30/2024Bank of AmericaBoost TargetBuy ➝ Buy$75.00 ➝ $90.00
9/25/2024CitigroupBoost TargetNeutral ➝ Neutral$60.00 ➝ $77.00
9/18/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$80.00 ➝ $90.00
9/13/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
9/12/2024BenchmarkReiterated RatingBuy ➝ Buy$105.00 ➝ $105.00
9/12/2024Wolfe ResearchUpgradePeer Perform ➝ Outperform$93.00
9/5/2024Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$50.00 ➝ $72.00
8/23/2024GuggenheimUpgradeNeutral ➝ Buy$75.00
8/2/2024MacquarieLower TargetOutperform ➝ Outperform$88.00 ➝ $72.00
8/2/2024Rosenblatt SecuritiesLower TargetNeutral ➝ Neutral$89.00 ➝ $61.00
8/2/2024BenchmarkReiterated RatingBuy ➝ Buy$105.00 ➝ $105.00
8/2/2024Bank of AmericaLower TargetBuy ➝ Buy$85.00 ➝ $75.00
8/2/2024WedbushReiterated RatingOutperform ➝ Outperform$75.00 ➝ $75.00
8/2/2024JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$90.00 ➝ $80.00
7/25/2024WedbushReiterated RatingOutperform ➝ Outperform$75.00 ➝ $75.00
7/10/2024BenchmarkReiterated RatingBuy ➝ Buy$105.00 ➝ $105.00
6/27/2024WedbushReiterated RatingOutperform ➝ Outperform$75.00 ➝ $75.00
6/20/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00 ➝ $100.00
5/17/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00
5/2/2024Jefferies Financial GroupInitiated CoverageUnderperform ➝ Underperform$50.00
4/30/2024CitigroupLower TargetNeutral ➝ Neutral$75.00 ➝ $70.00
4/29/2024Seaport Res PtnUpgradeNeutral ➝ Buy
4/29/2024SusquehannaLower TargetPositive ➝ Positive$110.00 ➝ $80.00
4/26/2024Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$45.00 ➝ $52.00
4/26/2024WedbushLower TargetOutperform ➝ Outperform$80.00 ➝ $75.00
4/26/2024Piper SandlerReiterated RatingNeutral ➝ Neutral$81.00 ➝ $65.00
4/26/2024BenchmarkLower TargetBuy ➝ Buy$115.00 ➝ $105.00
4/26/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00
4/26/2024Rosenblatt SecuritiesReiterated RatingNeutral ➝ Neutral$89.00 ➝ $89.00
4/19/2024BenchmarkReiterated RatingBuy ➝ Buy$115.00
4/19/2024WedbushLower TargetOutperform ➝ Outperform$120.00 ➝ $80.00
4/12/2024Wells Fargo & CompanyLower TargetUnderweight ➝ Underweight$51.00 ➝ $45.00
4/5/2024Morgan StanleyLower TargetUnderweight ➝ Underweight$65.00 ➝ $60.00
2/27/2024Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$77.00 ➝ $51.00
2/21/2024CitigroupLower TargetNeutral$110.00 ➝ $75.00
2/21/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00
2/16/2024StephensReiterated RatingOverweight ➝ Overweight$105.00
2/16/2024WedbushReiterated RatingOutperform ➝ Outperform$120.00
2/16/2024SusquehannaBoost TargetPositive ➝ Positive$100.00 ➝ $110.00
2/16/2024Pivotal ResearchLower TargetHold$85.00 ➝ $75.00
2/16/2024OppenheimerDowngradeOutperform ➝ Market Perform
2/9/2024WedbushReiterated RatingOutperform ➝ Outperform$120.00
12/19/2023Pivotal ResearchBoost TargetHold$75.00 ➝ $85.00
12/18/2023Seaport Res PtnDowngradeNeutral ➝ Sell
12/15/2023Moffett NathansonDowngradeMarket Perform ➝ Sell$64.00 ➝ $66.00
11/27/2023Cannonball ResearchUpgradeNeutral ➝ Buy$116.00
11/2/2023SusquehannaBoost TargetPositive ➝ Positive$95.00 ➝ $100.00
11/2/2023WedbushReiterated RatingOutperform$100.00
11/2/2023Pivotal ResearchUpgradeSell ➝ Hold$58.00 ➝ $75.00
10/31/2023Moffett NathansonUpgradeSell ➝ Market Perform$55.00
10/23/2023Truist FinancialLower TargetHold ➝ Hold$80.00 ➝ $70.00
10/11/2023Piper SandlerLower TargetNeutral ➝ Neutral$90.00 ➝ $81.00
10/6/2023Seaport Res PtnReiterated RatingNeutral
9/27/2023CitigroupLower TargetNeutral ➝ Neutral$100.00 ➝ $78.00
9/27/2023Raymond JamesInitiated CoverageMarket Perform
9/7/2023SusquehannaReiterated RatingPositive ➝ Positive$95.00
9/7/2023Needham & Company LLCBoost TargetBuy ➝ Buy$85.00 ➝ $100.00
9/7/2023DA DavidsonBoost TargetBuy ➝ Buy$100.00 ➝ $102.00
9/7/2023WedbushBoost TargetOutperform ➝ Outperform$93.00 ➝ $100.00
9/7/2023Rosenblatt SecuritiesBoost TargetNeutral ➝ Neutral$70.00 ➝ $83.00
9/7/2023JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$95.00 ➝ $100.00
9/7/2023BenchmarkBoost TargetBuy ➝ Buy$89.00 ➝ $115.00
9/7/2023Loop CapitalDowngradeBuy ➝ Hold$85.00
9/6/2023OppenheimerBoost TargetOutperform ➝ Outperform$90.00 ➝ $110.00
9/6/2023Truist FinancialReiterated RatingHold ➝ Hold$80.00
8/17/2023DA DavidsonBoost TargetBuy ➝ Buy$81.00 ➝ $100.00
8/3/2023CitigroupDowngradeBuy ➝ Neutral$75.00 ➝ $105.00
7/31/2023Morgan StanleyBoost TargetUnderweight ➝ Underweight$50.00 ➝ $55.00
7/31/2023Truist FinancialBoost TargetHold$65.00 ➝ $80.00
7/28/2023Evercore ISIBoost TargetIn-Line$70.00 ➝ $75.00
7/28/2023Wells Fargo & CompanyBoost TargetEqual Weight$63.00 ➝ $84.00
7/28/2023Rosenblatt SecuritiesBoost TargetNeutral$61.00 ➝ $70.00
7/28/2023WedbushBoost TargetOutperform$80.00 ➝ $93.00
7/28/2023DA DavidsonBoost TargetBuy$75.00 ➝ $81.00
7/28/2023SusquehannaBoost TargetPositive$75.00 ➝ $95.00
7/28/2023Loop CapitalBoost Target$74.00 ➝ $85.00
7/28/2023OppenheimerBoost TargetOutperform$75.00 ➝ $90.00
7/28/2023Needham & Company LLCBoost TargetBuy$80.00 ➝ $85.00
7/28/2023Pivotal ResearchBoost TargetSell$53.00 ➝ $58.00
7/28/2023JPMorgan Chase & Co.Boost TargetOverweight$90.00 ➝ $95.00
7/21/2023WedbushReiterated RatingOutperform ➝ Outperform$80.00 ➝ $93.00
7/14/2023Piper SandlerBoost TargetNeutral$65.00 ➝ $70.00
6/28/2023Piper SandlerInitiated CoverageNeutral$65.00
4/27/2023Truist FinancialLower Target$70.00 ➝ $65.00
4/27/2023Evercore ISILower TargetInline$75.00 ➝ $70.00
4/27/2023OppenheimerLower TargetOutperform$85.00 ➝ $75.00
4/27/2023Rosenblatt SecuritiesLower TargetNeutral$64.00 ➝ $61.00
4/27/2023Jefferies Financial GroupBoost TargetUnderperform$36.00 ➝ $41.00
4/27/2023Bank of AmericaBoost TargetBuy$85.00 ➝ $86.00
4/27/2023Wells Fargo & CompanyLower TargetEqual Weight$67.00 ➝ $63.00
4/27/2023Pivotal ResearchLower TargetSell$55.00 ➝ $53.00
4/11/2023Robert W. BairdInitiated CoverageNeutral$71.00
3/31/2023DA DavidsonLower Target$80.00 ➝ $73.00
3/31/2023Rosenblatt SecuritiesLower TargetNeutral$76.00 ➝ $64.00
3/27/2023SusquehannaUpgradeNeutral ➝ Positive$75.00
3/14/2023Wolfe ResearchUpgradeUnderperform ➝ Peer Perform
3/13/2023WedbushReiterated RatingOutperform$80.00
2/24/2023Needham & Company LLCReiterated RatingBuy$80.00
2/17/2023Morgan StanleyBoost TargetUnderweight$45.00 ➝ $50.00
2/17/2023Bank of AmericaUpgradeUnderperform ➝ Buy$45.00 ➝ $85.00
2/16/2023Rosenblatt SecuritiesBoost TargetNeutral$44.00 ➝ $76.00
2/16/2023StephensReiterated RatingOverweight$70.00
2/16/2023Truist FinancialBoost Target$50.00 ➝ $70.00
2/16/2023SusquehannaBoost TargetNeutral$58.00 ➝ $75.00
2/16/2023WedbushBoost TargetOutperform$75.00 ➝ $80.00
2/16/2023Needham & Company LLCBoost TargetBuy$65.00 ➝ $80.00
2/16/2023Loop CapitalBoost TargetBuy$56.00 ➝ $75.00
2/16/2023OppenheimerBoost Target$75.00 ➝ $85.00
2/16/2023Pivotal ResearchBoost TargetSell$40.00 ➝ $55.00
2/16/2023Atlantic SecuritiesUpgradeUnderweight ➝ Neutral$76.00
2/14/2023CitigroupLower TargetBuy$80.00 ➝ $75.00
2/13/2023BenchmarkReiterated RatingBuy$63.00 ➝ $65.00
2/10/2023OppenheimerBoost TargetOutperform$70.00 ➝ $75.00
1/26/2023Needham & Company LLCReiterated RatingBuy$65.00
1/17/2023Truist FinancialDowngradeBuy ➝ Hold$90.00 ➝ $50.00
1/12/2023Jefferies Financial GroupDowngradeHold ➝ Underperform$45.00 ➝ $30.00
11/18/2022OppenheimerBoost Target$58.00 ➝ $70.00
11/11/2022Jefferies Financial GroupInitiated CoverageHold$45.00
11/4/2022CitigroupLower Target$125.00 ➝ $80.00
11/4/2022Cannonball ResearchDowngradeBuy ➝ Neutral$57.00
11/3/2022Morgan StanleyLower TargetUnderweight$50.00 ➝ $45.00
11/3/2022Pivotal ResearchDowngradeHold ➝ Sell
11/3/2022Needham & Company LLCLower TargetBuy$95.00 ➝ $65.00
11/3/2022DA DavidsonLower Target$130.00 ➝ $80.00
11/3/2022Rosenblatt SecuritiesDowngradeBuy ➝ Neutral$100.00 ➝ $51.00
11/3/2022GuggenheimDowngradeBuy ➝ Neutral
11/3/2022Pivotal ResearchLower TargetHold ➝ Sell$60.00 ➝ $40.00
11/1/2022KeyCorpLower TargetOverweight$80.00 ➝ $72.00
10/31/2022WedbushLower TargetOutperform$85.00 ➝ $75.00
10/18/2022Morgan StanleyLower TargetUnderweight$55.00 ➝ $50.00
9/8/2022Pivotal ResearchUpgradeSell ➝ Hold$60.00
8/26/2022Truist FinancialLower TargetBuy$120.00 ➝ $90.00
8/10/2022Moffett NathansonDowngradeMarket Perform ➝ Underperform$62.00
8/8/2022Pivotal ResearchDowngradeHold ➝ Sell$60.00
8/3/2022CitigroupLower TargetBuy$165.00 ➝ $125.00
8/1/2022Morgan StanleyLower TargetUnderweight$80.00 ➝ $55.00
7/29/2022Bank of AmericaDowngradeBuy ➝ Underperform$125.00 ➝ $55.00
7/29/2022Susquehanna BancsharesDowngradeNeutral$200.00 ➝ $70.00
7/29/2022DA DavidsonLower Target$170.00 ➝ $130.00
7/29/2022MacquarieLower Target$125.00 ➝ $90.00
7/29/2022KeyCorpLower TargetOverweight$105.00 ➝ $80.00
7/29/2022Needham & Company LLCLower TargetBuy$205.00 ➝ $95.00
7/29/2022SusquehannaDowngradePositive ➝ Neutral$200.00 ➝ $70.00
7/29/2022Pivotal ResearchLower TargetHold$80.00 ➝ $60.00
7/27/2022BenchmarkLower TargetOutperform$240.00 ➝ $150.00
7/27/2022Truist FinancialLower TargetBuy$150.00 ➝ $120.00
7/26/2022Raymond JamesInitiated CoverageMarket Perform
7/26/2022Wolfe ResearchDowngradeMarket Perform ➝ Underperform$77.00
7/18/2022Morgan StanleyLower TargetUnderweight$105.00 ➝ $80.00
7/15/2022KeyCorpLower TargetOverweight$160.00 ➝ $105.00
7/12/2022GuggenheimLower TargetBuy$145.00 ➝ $115.00
7/7/2022Evercore ISILower TargetOutperform$185.00 ➝ $140.00
7/7/2022CitigroupLower TargetBuy$175.00 ➝ $165.00
6/2/2022Wolfe ResearchInitiated CoverageMarket Perform$101.00
5/27/2022Pivotal ResearchUpgradeSell ➝ Hold$80.00
5/3/2022CitigroupLower Target$225.00 ➝ $175.00
4/29/2022DA DavidsonLower Target$200.00 ➝ $170.00
4/29/2022StephensLower Target$230.00 ➝ $190.00
4/29/2022OppenheimerLower Target$185.00 ➝ $155.00
4/29/2022Morgan StanleyLower Target$115.00 ➝ $105.00
4/29/2022Moffett NathansonUpgradeSell ➝ Neutral$100.00
4/29/2022Deutsche Bank AktiengesellschaftLower Target$210.00 ➝ $150.00
4/29/2022JPMorgan Chase & Co.Lower Target$225.00 ➝ $175.00
4/29/2022Pivotal ResearchLower Target$95.00 ➝ $80.00
4/27/2022Bank of AmericaLower Target$235.00 ➝ $145.00
4/21/2022BenchmarkLower Target$305.00 ➝ $240.00
4/19/2022Rosenblatt SecuritiesInitiated CoverageBuy$188.00
4/13/2022Truist FinancialLower Target$165.00 ➝ $150.00
4/11/2022KeyCorpLower TargetOverweight$165.00 ➝ $150.00
3/31/2022GuggenheimBoost Target$135.00 ➝ $145.00
3/25/2022CitigroupLower TargetBuy$250.00 ➝ $225.00
2/22/2022CitigroupLower Target$275.00 ➝ $250.00
2/18/2022Bank of AmericaLower Target$290.00 ➝ $235.00
2/18/2022Morgan StanleyLower TargetUnderweight$190.00 ➝ $115.00
2/18/2022DA DavidsonLower Target$550.00 ➝ $200.00
2/18/2022OppenheimerLower Target$400.00 ➝ $185.00
2/18/2022Wells Fargo & CompanyLower TargetEqual Weight$305.00 ➝ $125.00
2/18/2022GuggenheimLower TargetBuy$210.00 ➝ $135.00
2/18/2022Deutsche Bank AktiengesellschaftLower TargetBuy$300.00 ➝ $210.00
2/18/2022Truist FinancialLower Target$220.00 ➝ $165.00
2/18/2022Pivotal ResearchDowngradeHold ➝ Sell$350.00 ➝ $95.00
2/18/2022KeyCorpLower TargetOverweight$325.00 ➝ $165.00
2/14/2022WedbushLower TargetOutperform$365.00 ➝ $220.00
2/14/2022BenchmarkLower TargetBuy$525.00 ➝ $325.00
1/20/2022Deutsche Bank AktiengesellschaftLower TargetBuy$400.00 ➝ $300.00
1/11/2022KeyCorpLower TargetOverweight$430.00 ➝ $325.00
1/5/2022UBS GroupDowngradeBuy ➝ Sell
1/5/2022Atlantic SecuritiesInitiated CoverageUnderweight$136.00
12/15/2021JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$435.00 ➝ $315.00
12/15/2021Morgan StanleyLower TargetUnderweight$295.00 ➝ $190.00
12/10/2021Needham & Company LLCLower TargetBuy ➝ Buy$550.00 ➝ $340.00
11/17/2021Truist FinancialLower TargetBuy$390.00 ➝ $360.00
11/17/2021Moffett NathansonReiterated RatingNeutral ➝ Sell$330.00 ➝ $220.00
11/4/2021Susquehanna BancsharesLower TargetPositive$530.00 ➝ $380.00
11/4/2021Evercore ISILower TargetOutperform$440.00 ➝ $365.00
11/4/2021JPMorgan Chase & Co.Lower TargetOverweight$500.00 ➝ $435.00
11/4/2021SusquehannaLower TargetPositive$530.00 ➝ $380.00
11/4/2021BenchmarkLower TargetBuy$550.00 ➝ $525.00
11/4/2021DA DavidsonLower TargetBuy$600.00 ➝ $550.00
11/4/2021Wells Fargo & CompanyLower TargetEqual Weight$350.00 ➝ $305.00
11/4/2021Rosenblatt SecuritiesLower TargetBuy$560.00 ➝ $500.00
11/4/2021OppenheimerLower TargetOutperform$480.00 ➝ $400.00
11/4/2021WedbushLower TargetOutperform$415.00 ➝ $365.00
11/4/2021Loop CapitalLower TargetPositive ➝ Buy$475.00 ➝ $410.00
11/4/2021Morgan StanleyLower TargetUnderweight$310.00 ➝ $295.00
11/4/2021Deutsche Bank AktiengesellschaftLower TargetIn-Line ➝ Buy$500.00 ➝ $400.00
11/4/2021Pivotal ResearchLower TargetIn-Line ➝ Hold$410.00 ➝ $350.00
11/2/2021KeyCorpLower TargetOverweight$490.00 ➝ $460.00
10/7/2021Rosenblatt SecuritiesReiterated RatingBuy$560.00
9/24/2021Wells Fargo & CompanyDowngradeOverweight ➝ Equal Weight$488.00 ➝ $350.00
9/23/2021GuggenheimUpgradeNeutral ➝ Buy$395.00
8/27/2021Truist FinancialBoost TargetBuy$367.00 ➝ $390.00
8/19/2021CitigroupLower TargetPositive ➝ Buy$450.00 ➝ $410.00
8/5/2021Rosenblatt SecuritiesReiterated RatingBuy$560.00
8/5/2021Wells Fargo & CompanyLower TargetOverweight$519.00 ➝ $488.00
8/5/2021DA DavidsonBoost TargetPositive ➝ Buy$560.00 ➝ $600.00
8/5/2021StephensUpgradeEqual Weight ➝ Overweight$400.00 ➝ $475.00
8/2/2021Morgan StanleyBoost TargetUnderweight$300.00 ➝ $325.00
7/15/2021Needham & Company LLCInitiated CoverageBuy$550.00
6/25/2021Bank of AmericaBoost TargetBuy$450.00 ➝ $500.00
6/24/2021MacquarieBoost TargetOutperform$400.00 ➝ $485.00
5/14/2021CitigroupLower TargetBuy$460.00 ➝ $450.00
5/7/2021Evercore ISIBoost TargetOutperform$400.00 ➝ $430.00
5/7/2021KeyCorpLower TargetOverweight$518.00 ➝ $460.00
5/7/2021OppenheimerLower TargetOutperform$500.00 ➝ $400.00
5/7/2021Morgan StanleyBoost TargetUnderweight$275.00 ➝ $300.00
5/7/2021Loop CapitalUpgradeHold ➝ Buy$450.00
5/7/2021BenchmarkLower TargetBuy$600.00 ➝ $550.00
5/7/2021Pivotal ResearchLower TargetHold$400.00 ➝ $350.00
5/5/2021WedbushUpgradeNeutral ➝ Outperform
5/4/2021Morgan StanleyReiterated RatingSell$275.00
4/29/2021WedbushUpgradeNeutral ➝ Outperform$475.00
4/5/2021Evercore ISIInitiated CoverageOutperform$400.00
3/30/2021Truist FinancialUpgradeHold ➝ Buy$480.00 ➝ $367.00
3/22/2021Needham & Company LLCReiterated RatingBuy$550.00
3/11/2021Needham & Company LLCReiterated RatingBuy$550.00
2/25/2021Wells Fargo & CompanyBoost TargetOverweight$414.00 ➝ $519.00
2/19/2021Rosenblatt SecuritiesBoost TargetBuy$420.00 ➝ $560.00
2/19/2021JPMorgan Chase & Co.Boost TargetOverweight$475.00 ➝ $525.00
2/19/2021OppenheimerBoost TargetOutperform$260.00 ➝ $500.00
2/19/2021DA DavidsonBoost TargetPositive ➝ Buy$300.00 ➝ $560.00
2/19/2021Needham & Company LLCBoost TargetBuy$400.00 ➝ $550.00
2/19/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$400.00 ➝ $500.00
2/19/2021BenchmarkBoost TargetBuy$410.00 ➝ $600.00
2/19/2021Pivotal ResearchBoost TargetHold$240.00 ➝ $400.00
2/18/2021Loop CapitalBoost TargetHold$200.00 ➝ $430.00
2/17/2021Truist FinancialBoost Target$220.00 ➝ $390.00
2/17/2021Morgan StanleyBoost TargetUnderweight$200.00 ➝ $275.00
2/12/2021WedbushReiterated RatingNeutral
1/25/2021Bank of AmericaBoost TargetBuy$380.00 ➝ $500.00
1/19/2021JPMorgan Chase & Co.Initiated CoverageOverweight$475.00
1/15/2021Moffett NathansonBoost Target$180.00 ➝ $365.00
1/13/2021Needham & Company LLCUpgradeBuy
1/12/2021MacquarieBoost TargetPositive ➝ Outperform$275.00 ➝ $460.00
1/11/2021Smith Barney CitigroupBoost Target$375.00 ➝ $460.00
1/7/2021Needham & Company LLCBoost TargetBuy$315.00 ➝ $400.00
1/5/2021Deutsche Bank AktiengesellschaftBoost TargetOutperform ➝ Buy$260.00 ➝ $400.00
1/5/2021Wells Fargo & CompanyBoost TargetOverweight$275.00 ➝ $414.00
1/4/2021Rosenblatt SecuritiesBoost TargetBuy$260.00 ➝ $420.00
12/17/2020BenchmarkBoost TargetBuy$300.00 ➝ $410.00
12/17/2020Bank of AmericaBoost TargetBuy$360.00 ➝ $380.00
12/9/2020Smith Barney CitigroupBoost Target$220.00 ➝ $375.00
11/24/2020UBS GroupBoost TargetPositive ➝ Buy$260.00 ➝ $310.00
11/24/2020Bank of AmericaBoost TargetBuy$260.00 ➝ $310.00
11/23/2020Needham & Company LLCBoost TargetBuy$255.00 ➝ $315.00
11/19/2020Pivotal ResearchUpgradeSell ➝ Hold$75.00 ➝ $240.00
11/9/2020Loop CapitalBoost TargetHold$120.00 ➝ $200.00
11/6/2020Rosenblatt SecuritiesBoost TargetBuy$195.00 ➝ $260.00
11/6/2020OppenheimerBoost TargetOutperform$185.00 ➝ $260.00
11/6/2020DA DavidsonBoost TargetBuy$190.00 ➝ $300.00
11/6/2020BenchmarkBoost TargetBuy$185.00 ➝ $300.00
11/6/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$235.00 ➝ $260.00
11/6/2020Wells Fargo & CompanyBoost TargetOverweight$215.00 ➝ $275.00
11/6/2020Pivotal ResearchBoost TargetSell$65.00 ➝ $75.00
11/5/2020Truist FinancialBoost Target$110.00 ➝ $185.00
11/4/2020Morgan StanleyBoost TargetUnderweight$110.00 ➝ $150.00
11/2/2020WedbushBoost TargetNeutral$160.00 ➝ $220.00
10/8/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$185.00 ➝ $235.00
10/8/2020Needham & Company LLCBoost TargetBuy$190.00 ➝ $255.00
10/5/2020Bank of AmericaBoost TargetBuy$190.00 ➝ $227.00
10/1/2020CitigroupBoost TargetBuy$180.00 ➝ $220.00
9/14/2020KeyCorpInitiated CoverageOverweight$228.00
9/9/2020WedbushReiterated RatingBuy$205.00
9/8/2020Wells Fargo & CompanyInitiated CoverageOverweight$215.00
9/1/2020Needham & Company LLCReiterated RatingBuy$190.00
8/26/2020CitigroupInitiated CoverageBuy$180.00
8/11/2020Deutsche Bank AktiengesellschaftInitiated CoverageBuy$185.00
8/10/2020DA DavidsonBoost Target$150.00 ➝ $190.00
8/6/2020Susquehanna BancsharesBoost Target$145.00 ➝ $185.00
8/6/2020Pivotal ResearchBoost Target$60.00 ➝ $65.00
8/6/2020OppenheimerBoost TargetOutperform$140.00 ➝ $185.00
8/6/2020WedbushBoost TargetNeutral$136.00 ➝ $160.00
8/6/2020Needham & Company LLCBoost TargetPositive ➝ Buy$150.00 ➝ $190.00
8/6/2020BenchmarkBoost TargetBuy$180.00 ➝ $185.00
8/4/2020Rosenblatt SecuritiesBoost TargetBuy$145.00 ➝ $190.00
8/3/2020Loop CapitalBoost Target$90.00 ➝ $120.00
7/28/2020Morgan StanleyReiterated RatingSell$110.00
7/20/2020Moffett NathansonInitiated CoverageNeutral$145.00
7/20/2020Royal Bank of CanadaReiterated RatingBuy$171.00
7/13/2020BenchmarkBoost TargetBuy$153.00 ➝ $180.00
6/18/2020Needham & Company LLCInitiated CoverageBuy$150.00
6/11/2020OppenheimerBoost TargetBuy ➝ Outperform$135.00 ➝ $140.00
6/4/2020Rosenblatt SecuritiesReiterated RatingBuy$145.00
6/3/2020StephensReiterated RatingHold$105.00
5/27/2020Needham & Company LLCReiterated RatingBuy$150.00
5/22/2020StephensDowngradeOverweight ➝ Equal Weight$155.00 ➝ $105.00
5/8/2020Loop CapitalBoost Target$70.00 ➝ $90.00
5/8/2020WedbushBoost TargetNeutral$86.00 ➝ $136.00
5/8/2020Royal Bank of CanadaBoost TargetOutperform$139.00 ➝ $141.00
5/8/2020UBS GroupLower TargetPositive$170.00 ➝ $145.00
5/8/2020Rosenblatt SecuritiesReiterated RatingBuy$145.00
5/7/2020Pivotal ResearchReiterated RatingSell$60.00
4/29/2020BenchmarkInitiated CoverageBuy$153.00 ➝ $153.00
4/28/2020GuggenheimDowngradeBuy ➝ Neutral
(Data available from 4/25/2020 forward)

News Sentiment Rating

0.74 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 53 very positive mentions
  • 68 positive mentions
  • 3 negative mentions
  • 1 very negative mentions
Mentions as of
9/27/2024
  • 38 very positive mentions
  • 55 positive mentions
  • 6 negative mentions
  • 1 very negative mentions
Mentions as of
10/27/2024
  • 52 very positive mentions
  • 67 positive mentions
  • 9 negative mentions
  • 1 very negative mentions
Mentions as of
11/26/2024
  • 80 very positive mentions
  • 81 positive mentions
  • 4 negative mentions
  • 0 very negative mentions
Mentions as of
12/26/2024
  • 28 very positive mentions
  • 71 positive mentions
  • 9 negative mentions
  • 0 very negative mentions
Mentions as of
1/25/2025
  • 76 very positive mentions
  • 73 positive mentions
  • 5 negative mentions
  • 4 very negative mentions
Mentions as of
2/24/2025
  • 61 very positive mentions
  • 64 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Mentions as of
3/26/2025
  • 54 very positive mentions
  • 73 positive mentions
  • 10 negative mentions
  • 0 very negative mentions
Mentions as of
4/25/2025

Current Sentiment

  • 54 very positive mentions
  • 73 positive mentions
  • 10 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Roku logo
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
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Today's Range

Now: $65.71
Low: $64.51
High: $66.59

50 Day Range

MA: $71.59
Low: $55.10
High: $95.80

52 Week Range

Now: $65.71
Low: $48.33
High: $104.96

Volume

2,970,038 shs

Average Volume

3,773,584 shs

Market Capitalization

$9.59 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

2.17

Frequently Asked Questions

What sell-side analysts currently cover shares of Roku?

The following sell-side analysts have issued stock ratings on Roku in the last twelve months: Baird R W, Bank of America Co., Benchmark Co., Citigroup Inc., Citizens Jmp, Compass Point, FBN Securities, Guggenheim, Jefferies Financial Group Inc., JMP Securities, JPMorgan Chase & Co., Loop Capital, Macquarie, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Piper Sandler, Pivotal Research, Redburn Atlantic, Robert W. Baird, Rosenblatt Securities, Seaport Res Ptn, Susquehanna, UBS Group AG, Wedbush, Wells Fargo & Company, and Wolfe Research.
View the latest analyst ratings for ROKU.

What is the current price target for Roku?

0 Wall Street analysts have set twelve-month price targets for Roku in the last year. Their average twelve-month price target is $91.50, suggesting a possible upside of 39.2%. Benchmark Co. has the highest price target set, predicting ROKU will reach $130.00 in the next twelve months. Morgan Stanley has the lowest price target set, forecasting a price of $65.00 for Roku in the next year.
View the latest price targets for ROKU.

What is the current consensus analyst rating for Roku?

Roku currently has 1 sell rating, 6 hold ratings, 18 buy ratings and 2 strong buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for ROKU.

What other companies compete with Roku?

Other companies that are similar to Roku include Chunghwa Telecom, Telefónica, TELUS, Vodafone Group Public and FOX. Learn More about companies similar to Roku.

How do I contact Roku's investor relations team?

Roku's physical mailing address is 1155 COLEMAN AVENUE, SAN JOS CA, 95110. The company's listed phone number is (408) 556-9040 and its investor relations email address is [email protected]. The official website for Roku is www.roku.com. Learn More about contacing Roku investor relations.