• Consensus Rating: Hold
  • Consensus Price Target: $82.50
  • Forecasted Upside: 51.35%
  • Number of Analysts: 22
  • Breakdown:
  • 4 Sell Ratings
  • 9 Hold Ratings
  • 9 Buy Ratings
  • 0 Strong Buy Ratings
$54.51
▲ +0.31 (0.57%)

This chart shows the closing price for ROKU by one month, three months, or twelve months.

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Analyst Price Target for ROKU

Analyst Price Target is $82.50
▲ +51.35% Upside Potential
This price target is based on 22 analysts offering 12 month price targets for Roku in the last 3 months. The average price target is $82.50, with a high forecast of $116.00 and a low forecast of $50.00. The average price target represents a 51.35% upside from the last price of $54.51.

This chart shows the closing price for ROKU for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 22 investment analysts is to hold stock in Roku. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
12/22/2022
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
3/22/2023
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
6/20/2023
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
9/18/2023
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
12/17/2023
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
3/16/2024
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
5/15/2024
  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings
6/14/2024

Latest Recommendations

  • 0 strong buy ratings
  • 9 buy ratings
  • 9 hold ratings
  • 4 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/17/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00Low
5/2/2024Jefferies Financial GroupInitiated CoverageUnderperform ➝ Underperform$50.00Low
4/30/2024CitigroupLower TargetNeutral ➝ Neutral$75.00 ➝ $70.00Low
4/29/2024Seaport Res PtnUpgradeNeutral ➝ BuyLow
4/29/2024SusquehannaLower TargetPositive ➝ Positive$110.00 ➝ $80.00Low
4/26/2024Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$45.00 ➝ $52.00Low
4/26/2024WedbushLower TargetOutperform ➝ Outperform$80.00 ➝ $75.00Low
4/26/2024Piper SandlerReiterated RatingNeutral ➝ Neutral$81.00 ➝ $65.00Low
4/26/2024BenchmarkLower TargetBuy ➝ Buy$115.00 ➝ $105.00Low
4/26/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00Low
4/26/2024Rosenblatt SecuritiesReiterated RatingNeutral ➝ Neutral$89.00 ➝ $89.00Low
4/19/2024BenchmarkReiterated RatingBuy ➝ Buy$115.00Low
4/19/2024WedbushLower TargetOutperform ➝ Outperform$120.00 ➝ $80.00Low
4/12/2024Wells Fargo & CompanyLower TargetUnderweight ➝ Underweight$51.00 ➝ $45.00Low
4/5/2024Morgan StanleyLower TargetUnderweight ➝ Underweight$65.00 ➝ $60.00Low
2/27/2024Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$77.00 ➝ $51.00Low
2/21/2024CitigroupLower TargetNeutral$110.00 ➝ $75.00Low
2/21/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00Low
2/16/2024StephensReiterated RatingOverweight ➝ Overweight$105.00Low
2/16/2024WedbushReiterated RatingOutperform ➝ Outperform$120.00Low
2/16/2024SusquehannaBoost TargetPositive ➝ Positive$100.00 ➝ $110.00Low
2/16/2024Pivotal ResearchLower TargetHold$85.00 ➝ $75.00Low
2/16/2024OppenheimerDowngradeOutperform ➝ Market PerformLow
2/9/2024WedbushReiterated RatingOutperform ➝ Outperform$120.00Low
12/19/2023Pivotal ResearchBoost TargetHold$75.00 ➝ $85.00Low
12/18/2023Seaport Res PtnDowngradeNeutral ➝ SellLow
12/15/2023Moffett NathansonDowngradeMarket Perform ➝ Sell$64.00 ➝ $66.00Low
11/27/2023Cannonball ResearchUpgradeNeutral ➝ Buy$116.00Low
11/2/2023SusquehannaBoost TargetPositive ➝ Positive$95.00 ➝ $100.00N/A
11/2/2023WedbushReiterated RatingOutperform$100.00Low
11/2/2023Pivotal ResearchUpgradeSell ➝ Hold$58.00 ➝ $75.00Low
10/31/2023Moffett NathansonUpgradeSell ➝ Market Perform$55.00Low
10/23/2023Truist FinancialLower TargetHold ➝ Hold$80.00 ➝ $70.00Low
10/11/2023Piper SandlerLower TargetNeutral ➝ Neutral$90.00 ➝ $81.00Low
10/6/2023Seaport Res PtnReiterated RatingNeutralLow
9/27/2023CitigroupLower TargetNeutral ➝ Neutral$100.00 ➝ $78.00Low
9/27/2023Raymond JamesInitiated CoverageMarket PerformLow
9/7/2023SusquehannaReiterated RatingPositive ➝ Positive$95.00Low
9/7/2023Needham & Company LLCBoost TargetBuy ➝ Buy$85.00 ➝ $100.00Low
9/7/2023DA DavidsonBoost TargetBuy ➝ Buy$100.00 ➝ $102.00Low
9/7/2023WedbushBoost TargetOutperform ➝ Outperform$93.00 ➝ $100.00Low
9/7/2023Rosenblatt SecuritiesBoost TargetNeutral ➝ Neutral$70.00 ➝ $83.00Low
9/7/2023JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$95.00 ➝ $100.00Low
9/7/2023BenchmarkBoost TargetBuy ➝ Buy$89.00 ➝ $115.00Low
9/7/2023Loop CapitalDowngradeBuy ➝ Hold$85.00Low
9/6/2023OppenheimerBoost TargetOutperform ➝ Outperform$90.00 ➝ $110.00Low
9/6/2023Truist FinancialReiterated RatingHold ➝ Hold$80.00Low
8/17/2023DA DavidsonBoost TargetBuy ➝ Buy$81.00 ➝ $100.00Low
8/3/2023CitigroupDowngradeBuy ➝ Neutral$75.00 ➝ $105.00Low
7/31/2023Morgan StanleyBoost TargetUnderweight ➝ Underweight$50.00 ➝ $55.00Low
7/31/2023Truist FinancialBoost TargetHold$65.00 ➝ $80.00Low
7/28/2023Evercore ISIBoost TargetIn-Line$70.00 ➝ $75.00Low
7/28/2023Wells Fargo & CompanyBoost TargetEqual Weight$63.00 ➝ $84.00Low
7/28/2023Rosenblatt SecuritiesBoost TargetNeutral$61.00 ➝ $70.00Low
7/28/2023WedbushBoost TargetOutperform$80.00 ➝ $93.00Low
7/28/2023DA DavidsonBoost TargetBuy$75.00 ➝ $81.00Low
7/28/2023SusquehannaBoost TargetPositive$75.00 ➝ $95.00Low
7/28/2023Loop CapitalBoost Target$74.00 ➝ $85.00Low
7/28/2023OppenheimerBoost TargetOutperform$75.00 ➝ $90.00Low
7/28/2023Needham & Company LLCBoost TargetBuy$80.00 ➝ $85.00Low
7/28/2023Pivotal ResearchBoost TargetSell$53.00 ➝ $58.00Low
7/28/2023JPMorgan Chase & Co.Boost TargetOverweight$90.00 ➝ $95.00Low
7/21/2023WedbushReiterated RatingOutperform ➝ Outperform$80.00 ➝ $93.00Low
7/14/2023Piper SandlerBoost TargetNeutral$65.00 ➝ $70.00Low
6/28/2023Piper SandlerInitiated CoverageNeutral$65.00Low
4/27/2023Truist FinancialLower Target$70.00 ➝ $65.00Low
4/27/2023Evercore ISILower TargetInline$75.00 ➝ $70.00Low
4/27/2023OppenheimerLower TargetOutperform$85.00 ➝ $75.00Low
4/27/2023Rosenblatt SecuritiesLower TargetNeutral$64.00 ➝ $61.00Low
4/27/2023Jefferies Financial GroupBoost TargetUnderperform$36.00 ➝ $41.00Low
4/27/2023Bank of AmericaBoost TargetBuy$85.00 ➝ $86.00Low
4/27/2023Wells Fargo & CompanyLower TargetEqual Weight$67.00 ➝ $63.00Low
4/27/2023Pivotal ResearchLower TargetSell$55.00 ➝ $53.00Low
4/11/2023Robert W. BairdInitiated CoverageNeutral$71.00Low
3/31/2023DA DavidsonLower Target$80.00 ➝ $73.00Low
3/31/2023Rosenblatt SecuritiesLower TargetNeutral$76.00 ➝ $64.00N/A
3/27/2023SusquehannaUpgradeNeutral ➝ Positive$75.00Low
3/14/2023Wolfe ResearchUpgradeUnderperform ➝ Peer PerformLow
3/13/2023WedbushReiterated RatingOutperform$80.00Low
2/24/2023Needham & Company LLCReiterated RatingBuy$80.00Low
2/17/2023Morgan StanleyBoost TargetUnderweight$45.00 ➝ $50.00Low
2/17/2023Bank of AmericaUpgradeUnderperform ➝ Buy$45.00 ➝ $85.00Low
2/16/2023Rosenblatt SecuritiesBoost TargetNeutral$44.00 ➝ $76.00Low
2/16/2023StephensReiterated RatingOverweight$70.00Low
2/16/2023Truist FinancialBoost Target$50.00 ➝ $70.00Low
2/16/2023SusquehannaBoost TargetNeutral$58.00 ➝ $75.00Low
2/16/2023WedbushBoost TargetOutperform$75.00 ➝ $80.00Low
2/16/2023Needham & Company LLCBoost TargetBuy$65.00 ➝ $80.00Low
2/16/2023Loop CapitalBoost TargetBuy$56.00 ➝ $75.00Low
2/16/2023OppenheimerBoost Target$75.00 ➝ $85.00Low
2/16/2023Pivotal ResearchBoost TargetSell$40.00 ➝ $55.00Low
2/16/2023Atlantic SecuritiesUpgradeUnderweight ➝ Neutral$76.00Low
2/14/2023CitigroupLower TargetBuy$80.00 ➝ $75.00Low
2/13/2023BenchmarkReiterated RatingBuy$63.00 ➝ $65.00Low
2/10/2023OppenheimerBoost TargetOutperform$70.00 ➝ $75.00Low
1/26/2023Needham & Company LLCReiterated RatingBuy$65.00Low
1/17/2023Truist FinancialDowngradeBuy ➝ Hold$90.00 ➝ $50.00Low
1/12/2023Jefferies Financial GroupDowngradeHold ➝ Underperform$45.00 ➝ $30.00Low
11/18/2022OppenheimerBoost Target$58.00 ➝ $70.00Low
11/11/2022Jefferies Financial GroupInitiated CoverageHold$45.00Low
11/4/2022CitigroupLower Target$125.00 ➝ $80.00Low
11/4/2022Cannonball ResearchDowngradeBuy ➝ Neutral$57.00N/A
11/3/2022Morgan StanleyLower TargetUnderweight$50.00 ➝ $45.00Low
11/3/2022Pivotal ResearchDowngradeHold ➝ SellLow
11/3/2022Needham & Company LLCLower TargetBuy$95.00 ➝ $65.00Low
11/3/2022DA DavidsonLower Target$130.00 ➝ $80.00Low
11/3/2022Rosenblatt SecuritiesDowngradeBuy ➝ Neutral$100.00 ➝ $51.00Low
11/3/2022GuggenheimDowngradeBuy ➝ NeutralLow
11/3/2022Pivotal ResearchLower TargetHold ➝ Sell$60.00 ➝ $40.00Low
11/1/2022KeyCorpLower TargetOverweight$80.00 ➝ $72.00Low
10/31/2022WedbushLower TargetOutperform$85.00 ➝ $75.00Low
10/18/2022Morgan StanleyLower TargetUnderweight$55.00 ➝ $50.00Low
9/8/2022Pivotal ResearchUpgradeSell ➝ Hold$60.00Low
8/26/2022Truist FinancialLower TargetBuy$120.00 ➝ $90.00Low
8/10/2022Moffett NathansonDowngradeMarket Perform ➝ Underperform$62.00Low
8/8/2022Pivotal ResearchDowngradeHold ➝ Sell$60.00Low
8/3/2022CitigroupLower TargetBuy$165.00 ➝ $125.00Low
8/1/2022Morgan StanleyLower TargetUnderweight$80.00 ➝ $55.00Low
7/29/2022Bank of AmericaDowngradeBuy ➝ Underperform$125.00 ➝ $55.00Low
7/29/2022Susquehanna BancsharesDowngradeNeutral$200.00 ➝ $70.00Low
7/29/2022DA DavidsonLower Target$170.00 ➝ $130.00Low
7/29/2022MacquarieLower Target$125.00 ➝ $90.00Low
7/29/2022KeyCorpLower TargetOverweight$105.00 ➝ $80.00Low
7/29/2022Needham & Company LLCLower TargetBuy$205.00 ➝ $95.00Low
7/29/2022SusquehannaDowngradePositive ➝ Neutral$200.00 ➝ $70.00Low
7/29/2022Pivotal ResearchLower TargetHold$80.00 ➝ $60.00Low
7/27/2022BenchmarkLower TargetOutperform$240.00 ➝ $150.00Low
7/27/2022Truist FinancialLower TargetBuy$150.00 ➝ $120.00Low
7/26/2022Raymond JamesInitiated CoverageMarket PerformLow
7/26/2022Wolfe ResearchDowngradeMarket Perform ➝ Underperform$77.00Low
7/18/2022Morgan StanleyLower TargetUnderweight$105.00 ➝ $80.00Low
7/15/2022KeyCorpLower TargetOverweight$160.00 ➝ $105.00Low
7/12/2022GuggenheimLower TargetBuy$145.00 ➝ $115.00N/A
7/7/2022Evercore ISILower TargetOutperform$185.00 ➝ $140.00N/A
7/7/2022CitigroupLower TargetBuy$175.00 ➝ $165.00N/A
6/2/2022Wolfe ResearchInitiated CoverageMarket Perform$101.00High
5/27/2022Pivotal ResearchUpgradeSell ➝ Hold$80.00High
5/3/2022CitigroupLower Target$225.00 ➝ $175.00Medium
4/29/2022DA DavidsonLower Target$200.00 ➝ $170.00High
4/29/2022StephensLower Target$230.00 ➝ $190.00High
4/29/2022OppenheimerLower Target$185.00 ➝ $155.00High
4/29/2022Morgan StanleyLower Target$115.00 ➝ $105.00High
4/29/2022Moffett NathansonUpgradeSell ➝ Neutral$100.00High
4/29/2022Deutsche Bank AktiengesellschaftLower Target$210.00 ➝ $150.00High
4/29/2022JPMorgan Chase & Co.Lower Target$225.00 ➝ $175.00High
4/29/2022Pivotal ResearchLower Target$95.00 ➝ $80.00High
4/27/2022Bank of AmericaLower Target$235.00 ➝ $145.00High
4/21/2022BenchmarkLower Target$305.00 ➝ $240.00N/A
4/19/2022Rosenblatt SecuritiesInitiated CoverageBuy$188.00High
4/13/2022Truist FinancialLower Target$165.00 ➝ $150.00High
4/11/2022KeyCorpLower TargetOverweight$165.00 ➝ $150.00Medium
3/31/2022GuggenheimBoost Target$135.00 ➝ $145.00Medium
3/25/2022CitigroupLower TargetBuy$250.00 ➝ $225.00High
2/22/2022CitigroupLower Target$275.00 ➝ $250.00N/A
2/18/2022Bank of AmericaLower Target$290.00 ➝ $235.00N/A
2/18/2022Morgan StanleyLower TargetUnderweight$190.00 ➝ $115.00N/A
2/18/2022DA DavidsonLower Target$550.00 ➝ $200.00High
2/18/2022OppenheimerLower Target$400.00 ➝ $185.00High
2/18/2022Wells Fargo & CompanyLower TargetEqual Weight$305.00 ➝ $125.00High
2/18/2022GuggenheimLower TargetBuy$210.00 ➝ $135.00High
2/18/2022Deutsche Bank AktiengesellschaftLower TargetBuy$300.00 ➝ $210.00High
2/18/2022Truist FinancialLower Target$220.00 ➝ $165.00High
2/18/2022Pivotal ResearchDowngradeHold ➝ Sell$350.00 ➝ $95.00High
2/18/2022KeyCorpLower TargetOverweight$325.00 ➝ $165.00High
2/14/2022WedbushLower TargetOutperform$365.00 ➝ $220.00High
2/14/2022BenchmarkLower TargetBuy$525.00 ➝ $325.00High
1/20/2022Deutsche Bank AktiengesellschaftLower TargetBuy$400.00 ➝ $300.00Medium
1/11/2022KeyCorpLower TargetOverweight$430.00 ➝ $325.00Low
1/5/2022UBS GroupDowngradeBuy ➝ SellHigh
1/5/2022Atlantic SecuritiesInitiated CoverageUnderweight$136.00High
12/15/2021JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$435.00 ➝ $315.00High
12/15/2021Morgan StanleyLower TargetUnderweight$295.00 ➝ $190.00High
12/10/2021Needham & Company LLCLower TargetBuy ➝ Buy$550.00 ➝ $340.00High
11/17/2021Truist FinancialLower TargetBuy$390.00 ➝ $360.00High
11/17/2021Moffett NathansonReiterated RatingNeutral ➝ Sell$330.00 ➝ $220.00High
11/4/2021Susquehanna BancsharesLower TargetPositive$530.00 ➝ $380.00Low
11/4/2021Evercore ISILower TargetOutperform$440.00 ➝ $365.00High
11/4/2021JPMorgan Chase & Co.Lower TargetOverweight$500.00 ➝ $435.00High
11/4/2021SusquehannaLower TargetPositive$530.00 ➝ $380.00High
11/4/2021BenchmarkLower TargetBuy$550.00 ➝ $525.00High
11/4/2021DA DavidsonLower TargetBuy$600.00 ➝ $550.00High
11/4/2021Wells Fargo & CompanyLower TargetEqual Weight$350.00 ➝ $305.00High
11/4/2021Rosenblatt SecuritiesLower TargetBuy$560.00 ➝ $500.00High
11/4/2021OppenheimerLower TargetOutperform$480.00 ➝ $400.00Medium
11/4/2021WedbushLower TargetOutperform$415.00 ➝ $365.00Medium
11/4/2021Loop CapitalLower TargetPositive ➝ Buy$475.00 ➝ $410.00Medium
11/4/2021Morgan StanleyLower TargetUnderweight$310.00 ➝ $295.00Medium
11/4/2021Deutsche Bank AktiengesellschaftLower TargetIn-Line ➝ Buy$500.00 ➝ $400.00Medium
11/4/2021Pivotal ResearchLower TargetIn-Line ➝ Hold$410.00 ➝ $350.00Low
11/2/2021KeyCorpLower TargetOverweight$490.00 ➝ $460.00Low
10/7/2021Rosenblatt SecuritiesReiterated RatingBuy$560.00Low
9/24/2021Wells Fargo & CompanyDowngradeOverweight ➝ Equal Weight$488.00 ➝ $350.00Medium
9/23/2021GuggenheimUpgradeNeutral ➝ Buy$395.00Low
8/27/2021Truist FinancialBoost TargetBuy$367.00 ➝ $390.00Low
8/19/2021CitigroupLower TargetPositive ➝ Buy$450.00 ➝ $410.00Medium
8/5/2021Rosenblatt SecuritiesReiterated RatingBuy$560.00High
8/5/2021Wells Fargo & CompanyLower TargetOverweight$519.00 ➝ $488.00High
8/5/2021DA DavidsonBoost TargetPositive ➝ Buy$560.00 ➝ $600.00High
8/5/2021StephensUpgradeEqual Weight ➝ Overweight$400.00 ➝ $475.00High
8/2/2021Morgan StanleyBoost TargetUnderweight$300.00 ➝ $325.00Medium
7/15/2021Needham & Company LLCInitiated CoverageBuy$550.00Medium
6/25/2021Bank of AmericaBoost TargetBuy$450.00 ➝ $500.00Medium
6/24/2021MacquarieBoost TargetOutperform$400.00 ➝ $485.00Medium
5/14/2021CitigroupLower TargetBuy$460.00 ➝ $450.00Low
5/7/2021Evercore ISIBoost TargetOutperform$400.00 ➝ $430.00Medium
5/7/2021KeyCorpLower TargetOverweight$518.00 ➝ $460.00High
5/7/2021OppenheimerLower TargetOutperform$500.00 ➝ $400.00High
5/7/2021Morgan StanleyBoost TargetUnderweight$275.00 ➝ $300.00High
5/7/2021Loop CapitalUpgradeHold ➝ Buy$450.00High
5/7/2021BenchmarkLower TargetBuy$600.00 ➝ $550.00High
5/7/2021Pivotal ResearchLower TargetHold$400.00 ➝ $350.00High
5/5/2021WedbushUpgradeNeutral ➝ OutperformHigh
5/4/2021Morgan StanleyReiterated RatingSell$275.00Medium
4/29/2021WedbushUpgradeNeutral ➝ Outperform$475.00High
4/5/2021Evercore ISIInitiated CoverageOutperform$400.00High
3/30/2021Truist FinancialUpgradeHold ➝ Buy$480.00 ➝ $367.00N/A
3/22/2021Needham & Company LLCReiterated RatingBuy$550.00Low
3/11/2021Needham & Company LLCReiterated RatingBuy$550.00Low
2/25/2021Wells Fargo & CompanyBoost TargetOverweight$414.00 ➝ $519.00High
2/19/2021Rosenblatt SecuritiesBoost TargetBuy$420.00 ➝ $560.00High
2/19/2021JPMorgan Chase & Co.Boost TargetOverweight$475.00 ➝ $525.00High
2/19/2021OppenheimerBoost TargetOutperform$260.00 ➝ $500.00High
2/19/2021DA DavidsonBoost TargetPositive ➝ Buy$300.00 ➝ $560.00High
2/19/2021Needham & Company LLCBoost TargetBuy$400.00 ➝ $550.00High
2/19/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$400.00 ➝ $500.00High
2/19/2021BenchmarkBoost TargetBuy$410.00 ➝ $600.00High
2/19/2021Pivotal ResearchBoost TargetHold$240.00 ➝ $400.00High
2/18/2021Loop CapitalBoost TargetHold$200.00 ➝ $430.00Medium
2/17/2021Truist FinancialBoost Target$220.00 ➝ $390.00Medium
2/17/2021Morgan StanleyBoost TargetUnderweight$200.00 ➝ $275.00Low
2/12/2021WedbushReiterated RatingNeutralLow
1/25/2021Bank of AmericaBoost TargetBuy$380.00 ➝ $500.00Medium
1/19/2021JPMorgan Chase & Co.Initiated CoverageOverweight$475.00High
1/15/2021Moffett NathansonBoost Target$180.00 ➝ $365.00Low
1/13/2021Needham & Company LLCUpgradeBuyMedium
1/12/2021MacquarieBoost TargetPositive ➝ Outperform$275.00 ➝ $460.00Low
1/11/2021Smith Barney CitigroupBoost Target$375.00 ➝ $460.00Medium
1/7/2021Needham & Company LLCBoost TargetBuy$315.00 ➝ $400.00N/A
1/5/2021Deutsche Bank AktiengesellschaftBoost TargetOutperform ➝ Buy$260.00 ➝ $400.00N/A
1/5/2021Wells Fargo & CompanyBoost TargetOverweight$275.00 ➝ $414.00N/A
1/4/2021Rosenblatt SecuritiesBoost TargetBuy$260.00 ➝ $420.00N/A
12/17/2020BenchmarkBoost TargetBuy$300.00 ➝ $410.00High
12/17/2020Bank of AmericaBoost TargetBuy$360.00 ➝ $380.00High
12/9/2020Smith Barney CitigroupBoost Target$220.00 ➝ $375.00High
11/24/2020UBS GroupBoost TargetPositive ➝ Buy$260.00 ➝ $310.00High
11/24/2020Bank of AmericaBoost TargetBuy$260.00 ➝ $310.00Medium
11/23/2020Needham & Company LLCBoost TargetBuy$255.00 ➝ $315.00High
11/19/2020Pivotal ResearchUpgradeSell ➝ Hold$75.00 ➝ $240.00Low
11/9/2020Loop CapitalBoost TargetHold$120.00 ➝ $200.00High
11/6/2020Rosenblatt SecuritiesBoost TargetBuy$195.00 ➝ $260.00High
11/6/2020OppenheimerBoost TargetOutperform$185.00 ➝ $260.00High
11/6/2020DA DavidsonBoost TargetBuy$190.00 ➝ $300.00High
11/6/2020BenchmarkBoost TargetBuy$185.00 ➝ $300.00High
11/6/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$235.00 ➝ $260.00High
11/6/2020Wells Fargo & CompanyBoost TargetOverweight$215.00 ➝ $275.00High
11/6/2020Pivotal ResearchBoost TargetSell$65.00 ➝ $75.00High
11/5/2020Truist FinancialBoost Target$110.00 ➝ $185.00Medium
11/4/2020Morgan StanleyBoost TargetUnderweight$110.00 ➝ $150.00Medium
11/2/2020WedbushBoost TargetNeutral$160.00 ➝ $220.00Low
10/8/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$185.00 ➝ $235.00Medium
10/8/2020Needham & Company LLCBoost TargetBuy$190.00 ➝ $255.00Medium
10/5/2020Bank of AmericaBoost TargetBuy$190.00 ➝ $227.00Low
10/1/2020CitigroupBoost TargetBuy$180.00 ➝ $220.00High
9/14/2020KeyCorpInitiated CoverageOverweight$228.00High
9/9/2020WedbushReiterated RatingBuy$205.00Medium
9/8/2020Wells Fargo & CompanyInitiated CoverageOverweight$215.00High
9/1/2020Needham & Company LLCReiterated RatingBuy$190.00Medium
8/26/2020CitigroupInitiated CoverageBuy$180.00High
8/11/2020Deutsche Bank AktiengesellschaftInitiated CoverageBuy$185.00Low
8/10/2020DA DavidsonBoost Target$150.00 ➝ $190.00Low
8/6/2020Susquehanna BancsharesBoost Target$145.00 ➝ $185.00Low
8/6/2020Pivotal ResearchBoost Target$60.00 ➝ $65.00Medium
8/6/2020OppenheimerBoost TargetOutperform$140.00 ➝ $185.00Low
8/6/2020WedbushBoost TargetNeutral$136.00 ➝ $160.00High
8/6/2020Needham & Company LLCBoost TargetPositive ➝ Buy$150.00 ➝ $190.00High
8/6/2020BenchmarkBoost TargetBuy$180.00 ➝ $185.00High
8/4/2020Rosenblatt SecuritiesBoost TargetBuy$145.00 ➝ $190.00High
8/3/2020Loop CapitalBoost Target$90.00 ➝ $120.00Low
7/28/2020Morgan StanleyReiterated RatingSell$110.00Medium
7/20/2020Moffett NathansonInitiated CoverageNeutral$145.00Low
7/20/2020Royal Bank of CanadaReiterated RatingBuy$171.00Low
7/13/2020BenchmarkBoost TargetBuy$153.00 ➝ $180.00High
6/18/2020Needham & Company LLCInitiated CoverageBuy$150.00Low
6/11/2020OppenheimerBoost TargetBuy ➝ Outperform$135.00 ➝ $140.00Medium
6/4/2020Rosenblatt SecuritiesReiterated RatingBuy$145.00Medium
6/3/2020StephensReiterated RatingHold$105.00Medium
5/27/2020Needham & Company LLCReiterated RatingBuy$150.00Low
5/22/2020StephensDowngradeOverweight ➝ Equal Weight$155.00 ➝ $105.00High
5/8/2020Loop CapitalBoost Target$70.00 ➝ $90.00Low
5/8/2020WedbushBoost TargetNeutral$86.00 ➝ $136.00Medium
5/8/2020Royal Bank of CanadaBoost TargetOutperform$139.00 ➝ $141.00High
5/8/2020UBS GroupLower TargetPositive$170.00 ➝ $145.00Low
5/8/2020Rosenblatt SecuritiesReiterated RatingBuy$145.00High
5/7/2020Pivotal ResearchReiterated RatingSell$60.00High
4/29/2020BenchmarkInitiated CoverageBuy$153.00 ➝ $153.00Medium
4/28/2020GuggenheimDowngradeBuy ➝ NeutralHigh
4/20/2020DA DavidsonLower TargetBuy$185.00 ➝ $150.00Medium
4/16/2020Berenberg BankInitiated CoverageBuy$137.00High
4/14/2020Pivotal ResearchReiterated RatingSell$60.00High
4/14/2020Loop CapitalBoost TargetPositive ➝ Hold$68.00 ➝ $75.00High
4/14/2020Royal Bank of CanadaLower TargetOutperform$142.00 ➝ $139.00High
4/14/2020OppenheimerBoost TargetOutperform$110.00 ➝ $120.00High
4/14/2020Needham & Company LLCLower TargetBuy$200.00 ➝ $150.00High
4/13/2020SunTrust BanksReiterated RatingHold$160.00Medium
4/2/2020OppenheimerLower Target$165.00 ➝ $110.00Low
3/23/2020WedbushReiterated RatingHold$86.00High
3/19/2020Loop CapitalUpgradeSell ➝ Hold$68.00High
3/4/2020Royal Bank of CanadaReiterated RatingBuy$170.00Low
2/25/2020Needham & Company LLCReiterated RatingBuy$200.00High
2/14/2020Pivotal ResearchReiterated RatingSell$60.00Medium
2/14/2020Royal Bank of CanadaBoost TargetOutperform$170.00Low
2/14/2020Rosenblatt SecuritiesBoost TargetBuy$159.00 ➝ $190.00High
2/14/2020WedbushBoost TargetNeutral$105.00 ➝ $115.00High
2/12/2020Needham & Company LLCReiterated RatingBuy$200.00Medium
2/6/2020WedbushReiterated RatingHold$105.00Low
1/31/2020Rosenblatt SecuritiesReiterated RatingBuy$159.00High
1/9/2020Royal Bank of CanadaReiterated RatingBuy$160.00High
12/17/2019William BlairReiterated RatingBuyLow
12/3/2019Needham & Company LLCBoost TargetBuy$150.00 ➝ $200.00High
12/2/2019Morgan StanleyDowngradeEqual Weight ➝ Underweight$110.00High
11/22/2019MacquarieBoost TargetOutperform$130.00 ➝ $170.00Low
11/15/2019Bank of AmericaBoost TargetAverage ➝ Buy$150.00 ➝ $160.00High
11/7/2019GuggenheimLower TargetBuy$170.00 ➝ $150.00High
11/7/2019Royal Bank of CanadaBoost TargetOutperform$155.00 ➝ $160.00High
11/7/2019Needham & Company LLCReiterated RatingBuy$150.00High
11/7/2019WedbushReiterated RatingHold$105.00High
11/5/2019Rosenblatt SecuritiesBoost TargetBuy$134.00 ➝ $159.00Medium
10/31/2019WedbushReiterated RatingHold$105.00Medium
10/28/2019Bank of AmericaInitiated CoverageBuy$154.00High
10/10/2019Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$107.00 ➝ $155.00Medium
10/9/2019MacquarieUpgradeNeutral ➝ Outperform$130.00High
9/20/2019OppenheimerBoost TargetOutperform$120.00 ➝ $155.00High
9/20/2019Pivotal ResearchInitiated CoverageSell$60.00High
9/18/2019Rosenblatt SecuritiesSet TargetBuy$134.00Medium
9/18/2019GuggenheimBoost TargetBuy$119.00 ➝ $170.00High
9/9/2019OppenheimerSet TargetBuy$120.00Medium
9/9/2019SunTrust BanksBoost TargetPositive ➝ Hold$63.00 ➝ $160.00High
9/6/2019Needham & Company LLCSet TargetBuy$150.00High
9/4/2019DA DavidsonBoost TargetBuy$135.00 ➝ $185.00High
8/12/2019Needham & Company LLCBoost TargetPositive ➝ Buy$120.00 ➝ $150.00High
8/8/2019CIBCBoost TargetOutperform ➝ Outperform$79.00 ➝ $120.00Low
8/8/2019MacquarieReiterated RatingNeutral ➝ Neutral$66.00 ➝ $110.00High
8/8/2019Royal Bank of CanadaReiterated RatingSector Perform ➝ Sector Perform$90.00 ➝ $107.00High
8/8/2019OppenheimerBoost TargetOutperform$79.00 ➝ $120.00High
8/8/2019DA DavidsonBoost TargetBuy ➝ Buy$110.00 ➝ $135.00High
8/8/2019Rosenblatt SecuritiesUpgradeNeutral ➝ Buy$77.00 ➝ $134.00High
8/8/2019WedbushReiterated RatingHold$105.00High
8/8/2019Loop CapitalBoost TargetSell$80.00High
8/8/2019StephensUpgradeEqual ➝ Overweight$84.00 ➝ $120.00High
8/7/2019Cannonball ResearchSet TargetBuy$105.00High
8/7/2019Vertical ResearchUpgradeMixed ➝ PositiveHigh
7/31/2019WedbushReiterated RatingNeutral$105.00Medium
7/1/2019Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$90.00High
6/24/2019WedbushSet TargetNeutral$65.00 ➝ $105.00Low
(Data available from 6/14/2019 forward)

News Sentiment Rating

0.58 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 22 very positive mentions
  • 66 positive mentions
  • 10 negative mentions
  • 0 very negative mentions
11/17/2023
  • 32 very positive mentions
  • 55 positive mentions
  • 15 negative mentions
  • 0 very negative mentions
12/17/2023
  • 20 very positive mentions
  • 50 positive mentions
  • 6 negative mentions
  • 3 very negative mentions
1/16/2024
  • 28 very positive mentions
  • 70 positive mentions
  • 14 negative mentions
  • 0 very negative mentions
2/15/2024
  • 52 very positive mentions
  • 85 positive mentions
  • 45 negative mentions
  • 3 very negative mentions
3/16/2024
  • 35 very positive mentions
  • 85 positive mentions
  • 21 negative mentions
  • 2 very negative mentions
4/15/2024
  • 45 very positive mentions
  • 97 positive mentions
  • 23 negative mentions
  • 4 very negative mentions
5/15/2024
  • 37 very positive mentions
  • 56 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
6/14/2024

Current Sentiment

  • 37 very positive mentions
  • 56 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Roku logo
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
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Today's Range

Now: $54.51
Low: $53.22
High: $54.77

50 Day Range

MA: $58.83
Low: $54.20
High: $62.85

52 Week Range

Now: $54.51
Low: $53.20
High: $108.84

Volume

3,332,714 shs

Average Volume

5,108,684 shs

Market Capitalization

$7.86 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.92

Frequently Asked Questions

What sell-side analysts currently cover shares of Roku?

The following sell-side analysts have issued stock ratings on Roku in the last twelve months: Benchmark Co., Cannonball Research, Citigroup Inc., DA Davidson, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Loop Capital, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer Holdings Inc., Piper Sandler, Pivotal Research, Raymond James, Rosenblatt Securities, Seaport Res Ptn, Stephens, Susquehanna, Truist Financial Co., Wedbush, and Wells Fargo & Company.
View the latest analyst ratings for ROKU.

What is the current price target for Roku?

20 Wall Street analysts have set twelve-month price targets for Roku in the last year. Their average twelve-month price target is $82.50, suggesting a possible upside of 51.3%. Cannonball Research has the highest price target set, predicting ROKU will reach $116.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $50.00 for Roku in the next year.
View the latest price targets for ROKU.

What is the current consensus analyst rating for Roku?

Roku currently has 4 sell ratings, 9 hold ratings and 9 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in ROKU, but not buy more shares or sell existing shares.
View the latest ratings for ROKU.

What other companies compete with Roku?

How do I contact Roku's investor relations team?

Roku's physical mailing address is 1155 COLEMAN AVENUE, SAN JOS CA, 95110. The company's listed phone number is (408) 556-9040 and its investor relations email address is [email protected]. The official website for Roku is www.roku.com. Learn More about contacing Roku investor relations.