Sprout Social, Inc. designs, develops, and operates a web-based social media management tool in Americas, EMEA, and the Asia Pacific. The company offers cloud software that brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. It provides various integrated tools in a range of functions comprising social engagement/response, publishing, reporting and analytics, social listening and business intelligence, reputation management, employee advocacy, and automation and workflows. The company's tools serves a range of use-cases within its customers' organizations, including social and community management, public relations, marketing, customer service, sales and customer acquisition, recruiting and hiring, product development, and business strategy. It also offers professional services, which primarily consist of consulting and training services. The company serves approximately 26,000 customers across small-and-medium-sized businesses, mid-market companies, enterprises, and marketing agencies, as well as government, non-profit, and educational institutions. Sprout Social, Inc. was incorporated in 2010 and is headquartered in Chicago, Illinois.