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Zebra Technologies - ZBRA Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $354.00
  • Forecasted Upside: 34.58%
  • Number of Analysts: 12
  • Breakdown:
  • 1 Sell Ratings
  • 5 Hold Ratings
  • 5 Buy Ratings
  • 1 Strong Buy Ratings
$263.05 As of 12/4/2025 05:00 PM ET
▲ +3.71 (1.43%)

This chart shows the closing price for ZBRA by one month, three months, or twelve months.

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Analyst Price Target for ZBRA

Analyst Price Target is $354.00
▲ +34.58% Upside Potential
This price target is based on 12 analysts offering 12 month price targets for Zebra Technologies in the last 3 months. The average price target is $354.00, with a high forecast of $410.00 and a low forecast of $300.00. The average price target represents a 34.58% upside from the last price of $263.05.

This chart shows the closing price for ZBRA for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 12 investment analysts is to moderate buy stock in Zebra Technologies. This rating has held steady since June 2024, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
Ratings as of
6/12/2024
  • 1 strong buy ratings
  • 7 buy ratings
  • 4 hold ratings
  • 1 sell ratings
Ratings as of
9/10/2024
  • 1 strong buy ratings
  • 7 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 1 strong buy ratings
  • 7 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 1 strong buy ratings
  • 6 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 1 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
9/5/2025
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 0 sell ratings
Ratings as of
11/4/2025
  • 1 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 1 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/11/2025Zacks ResearchDowngradeHold ➝ Strong Sell
10/30/2025KeyCorpReiterated RatingSector Weight ➝ Sector Weight
10/29/2025BarclaysLower TargetOverweight ➝ Overweight$375.00 ➝ $360.00
10/29/2025CitigroupLower TargetNeutral ➝ Neutral$346.00 ➝ $311.00
10/29/2025Truist FinancialLower TargetHold ➝ Hold$350.00 ➝ $331.00
10/13/2025Zacks ResearchDowngradeStrong-Buy ➝ Hold
10/9/2025CitigroupBoost TargetNeutral ➝ Neutral$340.00 ➝ $346.00
10/8/2025Truist FinancialBoost TargetHold ➝ Hold$319.00 ➝ $350.00
10/8/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
10/7/2025BarclaysSet Target$375.00
10/7/2025BarclaysReiterated RatingEqual Weight ➝ Overweight$301.00 ➝ $375.00
10/7/2025BarclaysUpgradeEqual Weight ➝ Overweight$301.00 ➝ $375.00
9/27/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
9/12/2025Zacks ResearchUpgradeHold ➝ Strong-Buy
8/6/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$280.00 ➝ $300.00
8/6/2025Truist FinancialBoost TargetHold ➝ Hold$269.00 ➝ $319.00
8/6/2025Needham & Company LLCBoost TargetBuy ➝ Buy$325.00 ➝ $345.00
8/5/2025BarclaysSet TargetEqual Weight ➝ Equal Weight$263.00 ➝ $301.00
7/14/2025CitigroupReiterated RatingNeutral ➝ Neutral$280.00 ➝ $342.00
7/14/2025Robert W. BairdBoost TargetOutperform ➝ Outperform$320.00 ➝ $367.00
7/10/2025BNP ParibasUpgradeHold ➝ Strong-Buy
7/10/2025BNP Paribas ExaneUpgradeNeutral ➝ Outperform$408.00
6/4/2025Robert W. BairdBoost TargetOutperform ➝ Outperform$290.00 ➝ $320.00
5/28/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$245.00 ➝ $280.00
4/30/2025BarclaysLower TargetEqual Weight ➝ Equal Weight$326.00 ➝ $263.00
4/30/2025Robert W. BairdBoost TargetOutperform ➝ Outperform$286.00 ➝ $290.00
4/30/2025UBS GroupLower TargetBuy ➝ Buy$425.00 ➝ $410.00
4/30/2025Needham & Company LLCLower TargetBuy ➝ Buy$395.00 ➝ $325.00
4/14/2025CitigroupLower TargetNeutral ➝ Neutral$371.00 ➝ $250.00
4/8/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$390.00 ➝ $232.00
4/8/2025Truist FinancialLower TargetHold ➝ Hold$379.00 ➝ $254.00
2/18/2025UBS GroupLower TargetBuy ➝ Buy$445.00 ➝ $425.00
2/18/2025Robert W. BairdLower TargetOutperform ➝ Outperform$432.00 ➝ $380.00
2/14/2025Truist FinancialLower TargetHold ➝ Hold$409.00 ➝ $379.00
2/14/2025BarclaysLower TargetEqual Weight ➝ Equal Weight$407.00 ➝ $326.00
2/14/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$427.00 ➝ $390.00
2/14/2025Needham & Company LLCLower TargetBuy ➝ Buy$430.00 ➝ $395.00
1/16/2025Truist FinancialBoost TargetHold ➝ Hold$408.00 ➝ $409.00
1/14/2025CitigroupInitiated CoverageNeutral$430.00
12/19/2024Truist FinancialBoost TargetHold ➝ Hold$383.00 ➝ $408.00
12/17/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$400.00 ➝ $427.00
12/2/2024Morgan StanleyUpgradeUnderweight ➝ Equal Weight$305.00 ➝ $400.00
10/31/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$347.00 ➝ $407.00
10/30/2024TD CowenBoost TargetBuy ➝ Buy$380.00 ➝ $425.00
10/30/2024Morgan StanleyBoost TargetUnderweight ➝ Underweight$290.00 ➝ $305.00
10/30/2024Truist FinancialReiterated RatingHold ➝ Hold$379.00 ➝ $383.00
10/30/2024UBS GroupBoost TargetBuy ➝ Buy$390.00 ➝ $445.00
10/30/2024Needham & Company LLCBoost TargetBuy ➝ Buy$394.00 ➝ $430.00
10/30/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$380.00 ➝ $415.00
10/9/2024Truist FinancialBoost TargetHold ➝ Hold$345.00 ➝ $379.00
8/2/2024StephensBoost TargetOverweight ➝ Overweight$380.00 ➝ $410.00
7/31/2024Redburn AtlanticUpgradeStrong-Buy
7/31/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$314.00 ➝ $347.00
7/31/2024TD CowenBoost TargetBuy ➝ Buy$375.00 ➝ $380.00
7/31/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$355.00 ➝ $375.00
7/31/2024Truist FinancialReiterated RatingHold ➝ Hold$315.00 ➝ $345.00
7/31/2024Needham & Company LLCBoost TargetBuy ➝ Buy$370.00 ➝ $394.00
7/23/2024Vertical ResearchInitiated CoverageBuy$375.00
6/13/2024BNP ParibasUpgradeUnderperform ➝ Neutral$258.00 ➝ $305.00
5/16/2024Needham & Company LLCBoost TargetBuy ➝ Buy$352.00 ➝ $370.00
5/1/2024UBS GroupBoost TargetBuy ➝ Buy$340.00 ➝ $368.00
5/1/2024Truist FinancialReiterated RatingHold ➝ Hold$300.00 ➝ $315.00
5/1/2024StephensBoost TargetOverweight ➝ Overweight$335.00 ➝ $380.00
5/1/2024Needham & Company LLCBoost TargetBuy ➝ Buy$320.00 ➝ $352.00
5/1/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$312.00 ➝ $330.00
5/1/2024TD CowenBoost TargetBuy ➝ Buy$300.00 ➝ $375.00
4/8/2024Wolfe ResearchUpgradePeer Perform ➝ Outperform$337.00
4/2/2024BarclaysInitiated CoverageEqual Weight$292.00
3/14/2024Truist FinancialInitiated CoverageHold$300.00
11/2/2023UBS GroupLower TargetBuy ➝ Buy$370.00 ➝ $340.00
11/1/2023StephensLower TargetOverweight ➝ Overweight$350.00 ➝ $300.00
11/1/2023Needham & Company LLCLower TargetBuy ➝ Buy$285.00 ➝ $255.00
10/27/2023Morgan StanleyLower TargetUnderweight ➝ Underweight$220.00 ➝ $210.00
10/5/2023BNP ParibasInitiated CoverageUnderperform$183.00
10/2/2023KeyCorpInitiated CoverageSector Weight ➝ Sector Weight
9/20/2023Morgan StanleyDowngradeEqual Weight ➝ Underweight$260.00 ➝ $220.00
9/5/2023TD CowenBoost TargetOutperform ➝ Outperform$270.00 ➝ $290.00
8/3/2023TD CowenLower TargetOutperform ➝ Outperform$350.00 ➝ $270.00
8/2/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$285.00
8/2/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$295.00 ➝ $260.00
8/2/2023Robert W. BairdLower TargetOutperform ➝ Outperform$322.00 ➝ $283.00
8/2/2023Credit Suisse GroupLower TargetOutperform ➝ Outperform$295.00 ➝ $275.00
8/2/2023Wolfe ResearchUpgradeUnderperform ➝ Peer Perform
5/3/2023Needham & Company LLCLower Target$385.00 ➝ $340.00
5/3/2023Robert W. BairdLower Target$365.00 ➝ $322.00
5/3/2023Credit Suisse GroupLower Target$326.00 ➝ $295.00
4/24/2023Credit Suisse GroupUpgradeNeutral ➝ Outperform$311.00 ➝ $326.00
3/30/2023TD CowenInitiated CoverageOutperform$375.00
2/23/2023Credit Suisse GroupLower TargetNeutral$313.00 ➝ $311.00
2/21/2023StephensBoost TargetOverweight$350.00 ➝ $400.00
2/17/2023Needham & Company LLCBoost TargetBuy$330.00 ➝ $385.00
2/9/2023Credit Suisse GroupDowngradeOutperform ➝ Neutral$319.00 ➝ $313.00
12/20/2022Robert W. BairdBoost Target$300.00 ➝ $315.00
12/13/2022Morgan StanleyBoost TargetEqual Weight$225.00 ➝ $260.00
12/12/2022Credit Suisse GroupInitiated CoverageOutperform$319.00
12/1/2022Wolfe ResearchDowngradeMarket Perform ➝ Underperform
11/3/2022UBS GroupLower Target$485.00 ➝ $445.00
11/2/2022Needham & Company LLCLower TargetBuy$450.00 ➝ $330.00
11/2/2022Robert W. BairdLower Target$330.00 ➝ $300.00
10/14/2022Morgan StanleyLower TargetEqual Weight$335.00 ➝ $225.00
8/4/2022UBS GroupLower TargetBuy$510.00 ➝ $495.00
8/3/2022Needham & Company LLCLower TargetBuy$500.00 ➝ $450.00
8/3/2022StephensLower TargetOverweight$600.00 ➝ $500.00
6/3/2022UBS GroupLower Target$540.00
5/23/2022Morgan StanleyUpgradeUnderweight ➝ Equal Weight$400.00 ➝ $335.00
5/4/2022Needham & Company LLCLower Target$535.00 ➝ $500.00
5/4/2022Robert W. BairdLower Target$550.00 ➝ $440.00
4/12/2022Morgan StanleyLower TargetUnderweight$470.00 ➝ $400.00
4/4/2022JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$530.00 ➝ $500.00
3/16/2022Needham & Company LLCReiterated RatingBuy$535.00
3/8/2022Needham & Company LLCLower TargetBuy$580.00 ➝ $535.00
2/8/2022Needham & Company LLCLower TargetBuy$660.00 ➝ $620.00
11/8/2021Wolfe ResearchInitiated CoverageOutperform
11/3/2021Needham & Company LLCBoost TargetBuy$600.00 ➝ $660.00
9/23/2021UBS GroupBoost TargetPositive ➝ Buy$610.00 ➝ $615.00
9/13/2021StephensBoost TargetPositive ➝ Overweight$600.00 ➝ $700.00
8/4/2021Needham & Company LLCBoost TargetBuy$580.00 ➝ $600.00
8/4/2021Robert W. BairdBoost TargetOutperform$490.00 ➝ $560.00
7/2/2021Needham & Company LLCBoost TargetPositive ➝ Buy$525.00 ➝ $580.00
5/5/2021Needham & Company LLCBoost TargetBuy$515.00 ➝ $525.00
4/27/2021Morgan StanleyReiterated RatingEqual Weight ➝ Underweight$380.00 ➝ $410.00
4/21/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$380.00 ➝ $410.00
3/23/2021Northcoast ResearchUpgradeNeutral ➝ Buy$560.00
2/19/2021William BlairReiterated RatingMarket Perform
2/12/2021Morgan StanleyBoost TargetEqual Weight$335.00 ➝ $380.00
2/12/2021Needham & Company LLCBoost TargetBuy$445.00 ➝ $515.00
2/3/2021Needham & Company LLCBoost TargetBuy$340.00 ➝ $445.00
12/15/2020Morgan StanleyBoost TargetEqual Weight$250.00 ➝ $335.00
12/4/2020UBS GroupInitiated CoverageBuy
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.49 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 42 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 42 very positive mentions
  • 5 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/7/2025
  • 44 very positive mentions
  • 21 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 83 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 46 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 60 very positive mentions
  • 29 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Mentions as of
11/4/2025
  • 68 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 68 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Zebra Technologies logo
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Read More

Today's Range

Now: $263.05
Low: $259.60
High: $264.24

50 Day Range

MA: $272.87
Low: $228.40
High: $313.89

52 Week Range

Now: $263.05
Low: $205.73
High: $427.76

Volume

507,806 shs

Average Volume

653,968 shs

Market Capitalization

$13.33 billion

P/E Ratio

26.52

Dividend Yield

N/A

Beta

1.67

Frequently Asked Questions

What sell-side analysts currently cover shares of Zebra Technologies?

The following Wall Street research analysts have issued research reports on Zebra Technologies in the last year: Barclays PLC, BNP Paribas, BNP Paribas Exane, Citigroup Inc., KeyCorp, Morgan Stanley, Needham & Company LLC, Robert W. Baird, Truist Financial Corporation, UBS Group AG, Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for ZBRA.

What is the current price target for Zebra Technologies?

0 Wall Street analysts have set twelve-month price targets for Zebra Technologies in the last year. Their average twelve-month price target is $354.00, suggesting a possible upside of 34.9%. UBS Group AG has the highest price target set, predicting ZBRA will reach $410.00 in the next twelve months. Morgan Stanley has the lowest price target set, forecasting a price of $300.00 for Zebra Technologies in the next year.
View the latest price targets for ZBRA.

What is the current consensus analyst rating for Zebra Technologies?

Zebra Technologies currently has 1 sell rating, 5 hold ratings, 5 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for ZBRA.

What other companies compete with Zebra Technologies?

Other companies that are similar to Zebra Technologies include Cognex, Calamos Strategic Total Return Fund, Littelfuse, MKS and Synaptics. Learn More about companies similar to Zebra Technologies.

How do I contact Zebra Technologies' investor relations team?

Zebra Technologies' physical mailing address is 3 OVERLOOK POINT, LINCOLNSHIRE IL, 60069. The industrial products company's listed phone number is (847) 634-6700 and its investor relations email address is [email protected]. The official website for Zebra Technologies is www.zebra.com. Learn More about contacing Zebra Technologies investor relations.