Zebra Technologies - ZBRA Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $348.14
  • Forecasted Upside: 26.75%
  • Number of Analysts: 7
  • Breakdown:
  • 1 Sell Ratings
  • 1 Hold Ratings
  • 5 Buy Ratings
  • 0 Strong Buy Ratings
$274.66
▼ -3.37 (-1.21%)

This chart shows the closing price for ZBRA by one month, three months, or twelve months.

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Analyst Price Target for ZBRA

Analyst Price Target is $348.14
▲ +26.75% Upside Potential
This price target is based on 7 analysts offering 12 month price targets for Zebra Technologies in the last 3 months. The average price target is $348.14, with a high forecast of $445.00 and a low forecast of $260.00. The average price target represents a 26.75% upside from the last price of $274.66.

This chart shows the closing price for ZBRA for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 7 polled investment analysts is to buy stock in Zebra Technologies. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings
12/16/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
3/16/2022
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
6/14/2022
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 1 sell ratings
9/12/2022
  • 0 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 1 sell ratings
12/11/2022
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
3/11/2023
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
5/10/2023
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
6/9/2023

Latest Recommendations

  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/3/2023Needham & Company LLCLower Target$385.00 ➝ $340.00Low
5/3/2023Robert W. BairdLower Target$365.00 ➝ $322.00Low
5/3/2023Credit Suisse GroupLower Target$326.00 ➝ $295.00Low
4/24/2023Credit Suisse GroupUpgradeNeutral ➝ Outperform$311.00 ➝ $326.00Low
3/30/2023TD CowenInitiated CoverageOutperform$375.00Low
2/23/2023Credit Suisse GroupLower TargetNeutral$313.00 ➝ $311.00Low
2/21/2023StephensBoost TargetOverweight$350.00 ➝ $400.00Low
2/17/2023Needham & Company LLCBoost TargetBuy$330.00 ➝ $385.00Low
2/9/2023Credit Suisse GroupDowngradeOutperform ➝ Neutral$319.00 ➝ $313.00Low
12/20/2022Robert W. BairdBoost Target$300.00 ➝ $315.00Low
12/13/2022Morgan StanleyBoost TargetEqual Weight$225.00 ➝ $260.00Low
12/12/2022Credit Suisse GroupInitiated CoverageOutperform$319.00Low
12/1/2022Wolfe ResearchDowngradeMarket Perform ➝ UnderperformLow
11/3/2022UBS GroupLower Target$485.00 ➝ $445.00Low
11/2/2022Needham & Company LLCLower TargetBuy$450.00 ➝ $330.00Low
11/2/2022Robert W. BairdLower Target$330.00 ➝ $300.00Low
10/14/2022Morgan StanleyLower TargetEqual Weight$335.00 ➝ $225.00Low
8/4/2022UBS GroupLower TargetBuy$510.00 ➝ $495.00N/A
8/3/2022Needham & Company LLCLower TargetBuy$500.00 ➝ $450.00Low
8/3/2022StephensLower TargetOverweight$600.00 ➝ $500.00Low
6/3/2022UBS GroupLower Target$540.00Low
5/23/2022Morgan StanleyUpgradeUnderweight ➝ Equal Weight$400.00 ➝ $335.00Medium
5/4/2022Needham & Company LLCLower Target$535.00 ➝ $500.00Low
5/4/2022Robert W. BairdLower Target$550.00 ➝ $440.00Low
4/12/2022Morgan StanleyLower TargetUnderweight$470.00 ➝ $400.00Medium
4/4/2022JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$530.00 ➝ $500.00High
3/16/2022Needham & Company LLCReiterated RatingBuy$535.00Low
3/8/2022Needham & Company LLCLower TargetBuy$580.00 ➝ $535.00Medium
2/8/2022Needham & Company LLCLower TargetBuy$660.00 ➝ $620.00Medium
11/8/2021Wolfe ResearchInitiated CoverageOutperformLow
11/3/2021Needham & Company LLCBoost TargetBuy$600.00 ➝ $660.00Medium
9/23/2021UBS GroupBoost TargetPositive ➝ Buy$610.00 ➝ $615.00Medium
9/13/2021StephensBoost TargetPositive ➝ Overweight$600.00 ➝ $700.00Low
8/4/2021Needham & Company LLCBoost TargetBuy$580.00 ➝ $600.00Medium
8/4/2021Robert W. BairdBoost TargetOutperform$490.00 ➝ $560.00High
7/2/2021Needham & Company LLCBoost TargetPositive ➝ Buy$525.00 ➝ $580.00Low
5/5/2021Needham & Company LLCBoost TargetBuy$515.00 ➝ $525.00Medium
4/27/2021Morgan StanleyReiterated RatingEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
4/21/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
3/23/2021Northcoast ResearchUpgradeNeutral ➝ Buy$560.00High
2/19/2021William BlairReiterated RatingMarket PerformMedium
2/12/2021Morgan StanleyBoost TargetEqual Weight$335.00 ➝ $380.00Low
2/12/2021Needham & Company LLCBoost TargetBuy$445.00 ➝ $515.00Low
2/3/2021Needham & Company LLCBoost TargetBuy$340.00 ➝ $445.00Low
12/15/2020Morgan StanleyBoost TargetEqual Weight$250.00 ➝ $335.00Low
12/4/2020UBS GroupInitiated CoverageBuyLow
11/4/2020Morgan StanleyBoost TargetEqual Weight$240.00 ➝ $250.00Low
11/4/2020Needham & Company LLCBoost TargetBuy$320.00 ➝ $340.00High
10/16/2020StephensInitiated CoverageOverweight$375.00Medium
10/15/2020JPMorgan Chase & Co.Boost TargetNeutral$280.00 ➝ $296.00Low
10/13/2020Needham & Company LLCBoost TargetBuy$302.00 ➝ $320.00Low
8/25/2020Wolfe ResearchInitiated CoverageOutperform$309.00Low
7/29/2020Needham & Company LLCBoost TargetBuy$295.00 ➝ $302.00Low
7/23/2020Morgan StanleyBoost TargetEqual Weight$217.00 ➝ $240.00Low
7/10/2020Needham & Company LLCBoost TargetBuy$250.00 ➝ $295.00Low
5/4/2020Imperial CapitalLower TargetOutperform$265.00 ➝ $250.00Low
4/30/2020Northcoast ResearchDowngradeBuy ➝ Neutral$240.00High
4/30/2020JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$245.00 ➝ $250.00High
4/29/2020Morgan StanleyBoost TargetEqual Weight$203.00 ➝ $217.00Medium
4/29/2020Robert W. BairdBoost TargetOutperform$202.00 ➝ $230.00High
4/28/2020Needham & Company LLCInitiated CoverageBuy$230.00 ➝ $250.00High
3/19/2020Needham & Company LLCLower TargetBuy$275.00 ➝ $230.00Medium
3/16/2020Morgan StanleyUpgradeUnderweight ➝ Equal Weight$203.00High
2/16/2020Needham & Company LLCReiterated RatingBuy$275.00Low
2/14/2020JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$250.00 ➝ $262.00Low
1/21/2020Needham & Company LLCBoost TargetBuy$255.00 ➝ $275.00Low
1/8/2020Morgan StanleyDowngradeEqual Weight ➝ Underweight$217.00High
11/27/2019Imperial CapitalBoost Target$245.00 ➝ $265.00Low
11/20/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00High
11/5/2019JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$250.00Medium
10/31/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00Low
10/30/2019Robert W. BairdBoost TargetOutperform$235.00 ➝ $270.00Low
10/30/2019Needham & Company LLCBoost TargetBuy$240.00 ➝ $255.00Low
10/9/2019Robert W. BairdReiterated RatingOutperform$245.00 ➝ $235.00Medium
9/16/2019Morgan StanleyBoost TargetEqual Weight$189.00 ➝ $205.00Medium
8/27/2019Atlantic SecuritiesInitiated CoverageOverweight$230.00Low
8/1/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$230.00 ➝ $245.00Medium
7/18/2019Wellington ShieldsDowngradeGradually Accumulate ➝ HoldHigh
7/5/2019Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
5/30/2019Wellington ShieldsUpgradeGradually Accumulate ➝ BuyLow
5/2/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$225.00 ➝ $230.00Low
3/15/2019JPMorgan Chase & Co.UpgradeOverweight$212.00 ➝ $225.00Low
3/7/2019Needham & Company LLCReiterated RatingBuy ➝ Buy$215.00 ➝ $225.00Low
3/7/2019Berenberg BankInitiated CoverageBuy$250.00Low
2/21/2019Imperial CapitalReiterated RatingPositive ➝ Outperform$195.00 ➝ $225.00Low
2/15/2019Needham & Company LLCReiterated RatingPositive ➝ Buy$192.00 ➝ $215.00Medium
1/28/2019Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
12/27/2018Wellington ShieldsUpgradeHold ➝ BuyHigh
11/12/2018Robert W. BairdBoost TargetOutperform ➝ Outperform$175.00 ➝ $205.00Low
11/8/2018Imperial CapitalBoost TargetOutperform$190.00 ➝ $195.00Low
11/7/2018Needham & Company LLCBoost TargetBuy$192.00Low
10/16/2018Northcoast ResearchSet TargetBuy$200.00Medium
9/21/2018JPMorgan Chase & Co.Reiterated RatingBuy$180.00Low
9/21/2018Imperial CapitalBoost TargetOutperform ➝ Outperform$180.00 ➝ $190.00Low
9/14/2018Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
8/16/2018Needham & Company LLCBoost TargetBuy$175.00 ➝ $178.00Low
8/10/2018Imperial CapitalBoost TargetOutperform$120.00 ➝ $180.00Low
8/8/2018Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$135.00 ➝ $160.00Medium
8/8/2018Needham & Company LLCBoost TargetBuy$165.00 ➝ $175.00Medium
8/7/2018Northcoast ResearchSet TargetBuy$200.00High
8/6/2018JPMorgan Chase & Co.Set TargetBuy$170.00High
7/6/2018Needham & Company LLCReiterated RatingBuyLow
(Data available from 6/9/2018 forward)

News Sentiment Rating

1.01 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 3 very positive mentions
  • 13 positive mentions
  • 2 negative mentions
  • 4 very negative mentions
11/11/2022
  • 5 very positive mentions
  • 8 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
12/11/2022
  • 3 very positive mentions
  • 5 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
1/10/2023
  • 13 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
2/9/2023
  • 18 very positive mentions
  • 15 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
3/11/2023
  • 20 very positive mentions
  • 14 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
4/10/2023
  • 14 very positive mentions
  • 29 positive mentions
  • 5 negative mentions
  • 0 very negative mentions
5/10/2023
  • 20 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/9/2023

Current Sentiment

  • 20 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Zebra Technologies logo
Zebra Technologies Corp. engages in the design, manufacture, and sale of automatic identification and data capture products. Its products include mobile computers, barcode scanners, radio frequency identification devices readers, specialty printers for barcode labeling and personal identification, real-time location systems, accessories and supplies, such as self-adhesive labels and other consumables, and software utilities and applications. It also provides services such as maintenance, technical support, repair, and managed and professional services, including cloud-based subscriptions. It operates through Asset Intelligence and Tracking and Enterprise Visibility and Mobility segments. The Asset Intelligence and Tracking segment is involved in barcode and card printing, location solutions, supplies, and services. The Enterprise Visibility and Mobility segment focuses on mobile computing, data capture, and RFID. The company was founded by Edward L. Kaplan and Gerhard Cless in 1969 and is headquartered in Lincolnshire, IL.
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Today's Range

Now: $274.66
Low: $274.32
High: $280.58

50 Day Range

MA: $281.69
Low: $255.44
High: $318.00

52 Week Range

Now: $274.66
Low: $224.87
High: $365.97

Volume

360,865 shs

Average Volume

349,858 shs

Market Capitalization

$14.13 billion

P/E Ratio

23.68

Dividend Yield

N/A

Beta

1.66

Frequently Asked Questions

What sell-side analysts currently cover shares of Zebra Technologies?

The following Wall Street research analysts have issued research reports on Zebra Technologies in the last year: Credit Suisse Group AG, Morgan Stanley, Needham & Company LLC, Robert W. Baird, Stephens, StockNews.com, TD Cowen, TheStreet, UBS Group AG, and Wolfe Research.
View the latest analyst ratings for ZBRA.

What is the current price target for Zebra Technologies?

7 Wall Street analysts have set twelve-month price targets for Zebra Technologies in the last year. Their average twelve-month price target is $348.14, suggesting a possible upside of 26.8%. UBS Group AG has the highest price target set, predicting ZBRA will reach $445.00 in the next twelve months. Morgan Stanley has the lowest price target set, forecasting a price of $260.00 for Zebra Technologies in the next year.
View the latest price targets for ZBRA.

What is the current consensus analyst rating for Zebra Technologies?

Zebra Technologies currently has 1 sell rating, 1 hold rating and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe ZBRA will outperform the market and that investors should add to their positions of Zebra Technologies.
View the latest ratings for ZBRA.

What other companies compete with Zebra Technologies?

How do I contact Zebra Technologies' investor relations team?

Zebra Technologies' physical mailing address is 3 OVERLOOK POINT, LINCOLNSHIRE IL, 60069. The industrial products company's listed phone number is (847) 634-6700 and its investor relations email address is investorrela[email protected]. The official website for Zebra Technologies is www.zebra.com. Learn More about contacing Zebra Technologies investor relations.