NASDAQ:ZBRA - Zebra Technologies Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $412.50
  • Forecasted Upside: -18.55 %
  • Number of Analysts: 8
  • Breakdown:
  • 1 Sell Ratings
  • 2 Hold Ratings
  • 5 Buy Ratings
  • 0 Strong Buy Ratings
▲ +2.31 (0.46%)

This chart shows the closing price for ZBRA by one month, three months, or twelve months.

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Analyst Price Target for ZBRA

Analyst Price Target is $412.50
▼ -18.55% Downside Potential
This price target is based on 8 analysts offering 12 month price targets for Zebra Technologies in the last 3 months. The average price target is $412.50, with a high forecast of $560.00 and a low forecast of $296.00. The average price target represents a -18.55% upside from the last price of $506.44.

This chart shows the closing price for ZBRA for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 8 investment analysts is to buy stock in Zebra Technologies. This rating has held steady since April 2020, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 1 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 2 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 5 buy ratings
  • 2 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/5/2021Needham & Company LLCBoost Price TargetBuy$515.00 ➝ $525.00Medium
4/27/2021Morgan StanleyReiterated RatingEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
4/21/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
3/23/2021Northcoast ResearchUpgradeNeutral ➝ Buy$560.00High
2/19/2021William BlairReiterated RatingMarket PerformMedium
2/12/2021Morgan StanleyBoost Price TargetEqual Weight$335.00 ➝ $380.00Low
2/12/2021Needham & Company LLCBoost Price TargetBuy$445.00 ➝ $515.00Low
2/3/2021Needham & Company LLCBoost Price TargetBuy$340.00 ➝ $445.00Low
12/15/2020Morgan StanleyBoost Price TargetEqual Weight$250.00 ➝ $335.00Low
12/4/2020UBS GroupInitiated CoverageBuyLow
11/4/2020Morgan StanleyBoost Price TargetEqual Weight$240.00 ➝ $250.00Low
11/4/2020Needham & Company LLCBoost Price TargetBuy$320.00 ➝ $340.00High
10/16/2020StephensInitiated CoverageOverweight$375.00Medium
10/15/2020JPMorgan Chase & Co.Boost Price TargetNeutral$280.00 ➝ $296.00Low
10/13/2020Needham & Company LLCBoost Price TargetBuy$302.00 ➝ $320.00Low
8/25/2020Wolfe ResearchInitiated CoverageOutperform$309.00Low
7/29/2020Needham & Company LLCBoost Price TargetBuy$295.00 ➝ $302.00Low
7/23/2020Morgan StanleyBoost Price TargetEqual Weight$217.00 ➝ $240.00Low
7/10/2020Needham & Company LLCBoost Price TargetBuy$250.00 ➝ $295.00Low
5/4/2020Imperial CapitalLower Price TargetOutperform$265.00 ➝ $250.00Low
4/30/2020Northcoast ResearchDowngradeBuy ➝ Neutral$240.00High
4/30/2020JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$245.00 ➝ $250.00High
4/29/2020Morgan StanleyBoost Price TargetEqual Weight$203.00 ➝ $217.00Medium
4/29/2020Robert W. BairdBoost Price TargetOutperform$202.00 ➝ $230.00High
4/28/2020Needham & Company LLCInitiated CoverageBuy$230.00 ➝ $250.00High
3/19/2020Needham & Company LLCLower Price TargetBuy$275.00 ➝ $230.00Medium
3/16/2020Morgan StanleyUpgradeUnderweight ➝ Equal Weight$203.00High
2/16/2020Needham & Company LLCReiterated RatingBuy$275.00Low
2/14/2020JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$250.00 ➝ $262.00Low
1/21/2020Needham & Company LLCBoost Price TargetBuy$255.00 ➝ $275.00Low
1/8/2020Morgan StanleyDowngradeEqual Weight ➝ Underweight$217.00High
11/27/2019Imperial CapitalBoost Price Target$245.00 ➝ $265.00Low
11/20/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00High
11/5/2019JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$250.00Medium
10/31/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00Low
10/30/2019Robert W. BairdBoost Price TargetOutperform$235.00 ➝ $270.00Low
10/30/2019Needham & Company LLCBoost Price TargetBuy$240.00 ➝ $255.00Low
10/9/2019Robert W. BairdReiterated RatingOutperform$245.00 ➝ $235.00Medium
9/16/2019Morgan StanleyBoost Price TargetEqual Weight$189.00 ➝ $205.00Medium
8/27/2019Atlantic SecuritiesInitiated CoverageOverweight$230.00Low
8/1/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$230.00 ➝ $245.00Medium
7/18/2019Wellington ShieldsDowngradeGradually Accumulate ➝ HoldHigh
7/5/2019Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
5/30/2019Wellington ShieldsUpgradeGradually Accumulate ➝ BuyLow
5/2/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$225.00 ➝ $230.00Low
3/15/2019JPMorgan Chase & Co.UpgradeOverweight$212.00 ➝ $225.00Low
3/7/2019Needham & Company LLCReiterated RatingBuy ➝ Buy$215.00 ➝ $225.00Low
3/7/2019Berenberg BankInitiated CoverageBuy$250.00Low
2/21/2019Imperial CapitalReiterated RatingPositive ➝ Outperform$195.00 ➝ $225.00Low
2/15/2019Needham & Company LLCReiterated RatingPositive ➝ Buy$192.00 ➝ $215.00Medium
1/28/2019Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
12/27/2018Wellington ShieldsUpgradeHold ➝ BuyHigh
11/12/2018Robert W. BairdBoost Price TargetOutperform ➝ Outperform$175.00 ➝ $205.00Low
11/8/2018Imperial CapitalBoost Price TargetOutperform$190.00 ➝ $195.00Low
11/7/2018Needham & Company LLCBoost Price TargetBuy$192.00Low
10/16/2018Northcoast ResearchSet Price TargetBuy$200.00Medium
9/21/2018JPMorgan Chase & Co.Reiterated RatingBuy$180.00Low
9/21/2018Imperial CapitalBoost Price TargetOutperform ➝ Outperform$180.00 ➝ $190.00Low
9/14/2018Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
8/16/2018Needham & Company LLCBoost Price TargetBuy$175.00 ➝ $178.00Low
8/10/2018Imperial CapitalBoost Price TargetOutperform$120.00 ➝ $180.00Low
8/8/2018Morgan StanleyBoost Price TargetEqual Weight ➝ Equal Weight$135.00 ➝ $160.00Medium
8/8/2018Needham & Company LLCBoost Price TargetBuy$165.00 ➝ $175.00Medium
8/7/2018Northcoast ResearchSet Price TargetBuy$200.00High
8/6/2018JPMorgan Chase & Co.Set Price TargetBuy$170.00High
7/6/2018Needham & Company LLCReiterated RatingBuyLow
5/9/2018Robert W. BairdBoost Price TargetOutperform$146.00 ➝ $168.00Medium
5/9/2018Needham & Company LLCBoost Price TargetBuy$165.00Medium
5/9/2018Morgan StanleyBoost Price TargetEqual Weight ➝ Equal Weight$125.00 ➝ $135.00Medium
3/26/2018JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$160.00High
2/27/2018Wells Fargo & CompanyReiterated RatingMarket Perform ➝ Market Perform$112.00 ➝ $140.00Low
2/26/2018JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$150.00Low
2/23/2018Northcoast ResearchSet Price TargetBuy$162.00Low
2/23/2018Barrington ResearchBoost Price TargetOutperform$150.00Low
2/23/2018Morgan StanleyReiterated RatingEqual Weight ➝ Equal Weight$108.00 ➝ $125.00Medium
2/23/2018Needham & Company LLCBoost Price TargetBuy$147.00Medium
11/29/2017Imperial CapitalUpgradeIn-Line ➝ Outperform$95.00 ➝ $120.00Low
11/10/2017Robert W. BairdReiterated RatingBuy$125.00N/A
11/8/2017Wellington ShieldsUpgradeHold ➝ BuyN/A
11/7/2017JPMorgan Chase & Co.Boost Price TargetOverweight$132.00N/A
10/31/2017Northcoast ResearchUpgradeNeutral ➝ BuyN/A
8/15/2017Barrington ResearchReiterated RatingOutperform ➝ Outperform$110.00 ➝ $125.00Medium
8/10/2017Needham & Company LLCReiterated RatingBuy$107.00 ➝ $118.00Low
5/31/2017Morgan StanleyDowngradeOverweight ➝ Equal Weight$95.00 ➝ $100.00High
5/22/2017Needham & Company LLCReiterated RatingBuy$107.00Low
5/11/2017Barrington ResearchBoost Price TargetOutperform$105.00 ➝ $110.00Low
5/10/2017Wells Fargo & CompanyDowngradeOutperform ➝ Market PerformLow
3/28/2017Needham & Company LLCInitiated CoverageBuy ➝ Buy$102.00High
2/27/2017Imperial CapitalReiterated RatingIn ➝ In-Line$86.00 ➝ $95.00N/A
2/16/2017The Goldman Sachs GroupReiterated RatingNeutral$69.00N/A
12/20/2016JPMorgan Chase & Co.Reiterated RatingBuyN/A
12/9/2016JPMorgan Chase & Co.Set Price TargetBuy$100.00N/A
11/15/2016Avondale PartnersUpgradeMarket Perform ➝ OutperformN/A
10/10/2016Imperial CapitalBoost Price TargetOutperform$65.00 ➝ $75.00N/A
9/20/2016JPMorgan Chase & Co.Reiterated RatingBuyN/A
8/10/2016Barrington ResearchReiterated RatingOutperform$75.00N/A
8/9/2016UBS GroupUpgradeHold ➝ AccumulateN/A
8/9/2016Wellington ShieldsUpgradeHold ➝ Gradually AccumulateN/A
7/12/2016Imperial CapitalReiterated RatingOutperform$110.00 ➝ $65.00N/A
6/29/2016Northcoast ResearchDowngradeBuy ➝ NeutralN/A
(Data available from 6/22/2016 forward)
Zebra Technologies logo
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; RFID printers and encoders; accessories and options for its printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution, as well as self-laminating wristbands for use in laser printers. It also provides a range of maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software, as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. The company serves retail and e-commerce, transportation and logistics, manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, government, education, and banking enterprises. It sells its products, solutions, and services through distributors, value added resellers, independent software vendors, direct marketers, and original equipment manufacturers. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
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Today's Range

Now: $506.44
Low: $498.93
High: $507.00

50 Day Range

MA: $495.93
Low: $464.39
High: $516.57

52 Week Range

Now: $506.44
Low: $244.32
High: $518.66


239,131 shs

Average Volume

329,539 shs

Market Capitalization

$27.10 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Zebra Technologies?

The following Wall Street research analysts have issued research reports on Zebra Technologies in the last year: JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Northcoast Research, Stephens, UBS Group AG, William Blair, Wolfe Research, and Zacks Investment Research.
View the latest analyst ratings for ZBRA.

What is the current price target for Zebra Technologies?

6 Wall Street analysts have set twelve-month price targets for Zebra Technologies in the last year. Their average twelve-month price target is $412.50, suggesting a possible downside of 18.3%. Northcoast Research has the highest price target set, predicting ZBRA will reach $560.00 in the next twelve months. JPMorgan Chase & Co. has the lowest price target set, forecasting a price of $296.00 for Zebra Technologies in the next year.
View the latest price targets for ZBRA.

What is the current consensus analyst rating for Zebra Technologies?

Zebra Technologies currently has 1 sell rating, 2 hold ratings and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe ZBRA will outperform the market and that investors should add to their positions of Zebra Technologies.
View the latest ratings for ZBRA.

What other companies compete with Zebra Technologies?

How do I contact Zebra Technologies' investor relations team?

Zebra Technologies' physical mailing address is 3 OVERLOOK POINT, LINCOLNSHIRE IL, 60069. The industrial products company's listed phone number is 847-634-6700 and its investor relations email address is [email protected] The official website for Zebra Technologies is