Zebra Technologies - ZBRA Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $278.64
  • Forecasted Upside: -3.81%
  • Number of Analysts: 12
  • Breakdown:
  • 2 Sell Ratings
  • 3 Hold Ratings
  • 7 Buy Ratings
  • 0 Strong Buy Ratings
$289.68
▼ -7.86 (-2.64%)

This chart shows the closing price for ZBRA by one month, three months, or twelve months.

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Analyst Price Target for ZBRA

Analyst Price Target is $278.64
▼ -3.81% Downside Potential
This price target is based on 12 analysts offering 12 month price targets for Zebra Technologies in the last 3 months. The average price target is $278.64, with a high forecast of $340.00 and a low forecast of $183.00. The average price target represents a -3.81% upside from the last price of $289.68.

This chart shows the closing price for ZBRA for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 12 contributing investment analysts is to hold stock in Zebra Technologies. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
10/20/2022
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
1/18/2023
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
4/18/2023
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
7/17/2023
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
10/15/2023
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
1/13/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
3/13/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
4/12/2024

Latest Recommendations

  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/8/2024Wolfe ResearchUpgradePeer Perform ➝ Outperform$337.00Low
4/2/2024BarclaysInitiated CoverageEqual Weight$292.00Low
3/14/2024Truist FinancialInitiated CoverageHold$300.00Low
11/2/2023UBS GroupLower TargetBuy ➝ Buy$370.00 ➝ $340.00Low
11/1/2023StephensLower TargetOverweight ➝ Overweight$350.00 ➝ $300.00Low
11/1/2023Needham & Company LLCLower TargetBuy ➝ Buy$285.00 ➝ $255.00Low
10/27/2023Morgan StanleyLower TargetUnderweight ➝ Underweight$220.00 ➝ $210.00Low
10/5/2023BNP ParibasInitiated CoverageUnderperform$183.00Low
10/2/2023KeyCorpInitiated CoverageSector Weight ➝ Sector WeightLow
9/20/2023Morgan StanleyDowngradeEqual Weight ➝ Underweight$260.00 ➝ $220.00Low
9/5/2023TD CowenBoost TargetOutperform ➝ Outperform$270.00 ➝ $290.00Low
8/3/2023TD CowenLower TargetOutperform ➝ Outperform$350.00 ➝ $270.00Low
8/2/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$285.00Low
8/2/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$295.00 ➝ $260.00N/A
8/2/2023Robert W. BairdLower TargetOutperform ➝ Outperform$322.00 ➝ $283.00Low
8/2/2023Credit Suisse GroupLower TargetOutperform ➝ Outperform$295.00 ➝ $275.00Low
8/2/2023Wolfe ResearchUpgradeUnderperform ➝ Peer PerformLow
5/3/2023Needham & Company LLCLower Target$385.00 ➝ $340.00Low
5/3/2023Robert W. BairdLower Target$365.00 ➝ $322.00Low
5/3/2023Credit Suisse GroupLower Target$326.00 ➝ $295.00Low
4/24/2023Credit Suisse GroupUpgradeNeutral ➝ Outperform$311.00 ➝ $326.00Low
3/30/2023TD CowenInitiated CoverageOutperform$375.00Low
2/23/2023Credit Suisse GroupLower TargetNeutral$313.00 ➝ $311.00Low
2/21/2023StephensBoost TargetOverweight$350.00 ➝ $400.00Low
2/17/2023Needham & Company LLCBoost TargetBuy$330.00 ➝ $385.00Low
2/9/2023Credit Suisse GroupDowngradeOutperform ➝ Neutral$319.00 ➝ $313.00Low
12/20/2022Robert W. BairdBoost Target$300.00 ➝ $315.00Low
12/13/2022Morgan StanleyBoost TargetEqual Weight$225.00 ➝ $260.00Low
12/12/2022Credit Suisse GroupInitiated CoverageOutperform$319.00Low
12/1/2022Wolfe ResearchDowngradeMarket Perform ➝ UnderperformLow
11/3/2022UBS GroupLower Target$485.00 ➝ $445.00Low
11/2/2022Needham & Company LLCLower TargetBuy$450.00 ➝ $330.00Low
11/2/2022Robert W. BairdLower Target$330.00 ➝ $300.00Low
10/14/2022Morgan StanleyLower TargetEqual Weight$335.00 ➝ $225.00Low
8/4/2022UBS GroupLower TargetBuy$510.00 ➝ $495.00N/A
8/3/2022Needham & Company LLCLower TargetBuy$500.00 ➝ $450.00Low
8/3/2022StephensLower TargetOverweight$600.00 ➝ $500.00Low
6/3/2022UBS GroupLower Target$540.00Low
5/23/2022Morgan StanleyUpgradeUnderweight ➝ Equal Weight$400.00 ➝ $335.00Medium
5/4/2022Needham & Company LLCLower Target$535.00 ➝ $500.00Low
5/4/2022Robert W. BairdLower Target$550.00 ➝ $440.00Low
4/12/2022Morgan StanleyLower TargetUnderweight$470.00 ➝ $400.00Medium
4/4/2022JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$530.00 ➝ $500.00High
3/16/2022Needham & Company LLCReiterated RatingBuy$535.00Low
3/8/2022Needham & Company LLCLower TargetBuy$580.00 ➝ $535.00Medium
2/8/2022Needham & Company LLCLower TargetBuy$660.00 ➝ $620.00Medium
11/8/2021Wolfe ResearchInitiated CoverageOutperformLow
11/3/2021Needham & Company LLCBoost TargetBuy$600.00 ➝ $660.00Medium
9/23/2021UBS GroupBoost TargetPositive ➝ Buy$610.00 ➝ $615.00Medium
9/13/2021StephensBoost TargetPositive ➝ Overweight$600.00 ➝ $700.00Low
8/4/2021Needham & Company LLCBoost TargetBuy$580.00 ➝ $600.00Medium
8/4/2021Robert W. BairdBoost TargetOutperform$490.00 ➝ $560.00High
7/2/2021Needham & Company LLCBoost TargetPositive ➝ Buy$525.00 ➝ $580.00Low
5/5/2021Needham & Company LLCBoost TargetBuy$515.00 ➝ $525.00Medium
4/27/2021Morgan StanleyReiterated RatingEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
4/21/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$380.00 ➝ $410.00Low
3/23/2021Northcoast ResearchUpgradeNeutral ➝ Buy$560.00High
2/19/2021William BlairReiterated RatingMarket PerformMedium
2/12/2021Morgan StanleyBoost TargetEqual Weight$335.00 ➝ $380.00Low
2/12/2021Needham & Company LLCBoost TargetBuy$445.00 ➝ $515.00Low
2/3/2021Needham & Company LLCBoost TargetBuy$340.00 ➝ $445.00Low
12/15/2020Morgan StanleyBoost TargetEqual Weight$250.00 ➝ $335.00Low
12/4/2020UBS GroupInitiated CoverageBuyLow
11/4/2020Morgan StanleyBoost TargetEqual Weight$240.00 ➝ $250.00Low
11/4/2020Needham & Company LLCBoost TargetBuy$320.00 ➝ $340.00High
10/16/2020StephensInitiated CoverageOverweight$375.00Medium
10/15/2020JPMorgan Chase & Co.Boost TargetNeutral$280.00 ➝ $296.00Low
10/13/2020Needham & Company LLCBoost TargetBuy$302.00 ➝ $320.00Low
8/25/2020Wolfe ResearchInitiated CoverageOutperform$309.00Low
7/29/2020Needham & Company LLCBoost TargetBuy$295.00 ➝ $302.00Low
7/23/2020Morgan StanleyBoost TargetEqual Weight$217.00 ➝ $240.00Low
7/10/2020Needham & Company LLCBoost TargetBuy$250.00 ➝ $295.00Low
5/4/2020Imperial CapitalLower TargetOutperform$265.00 ➝ $250.00Low
4/30/2020Northcoast ResearchDowngradeBuy ➝ Neutral$240.00High
4/30/2020JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$245.00 ➝ $250.00High
4/29/2020Morgan StanleyBoost TargetEqual Weight$203.00 ➝ $217.00Medium
4/29/2020Robert W. BairdBoost TargetOutperform$202.00 ➝ $230.00High
4/28/2020Needham & Company LLCInitiated CoverageBuy$230.00 ➝ $250.00High
3/19/2020Needham & Company LLCLower TargetBuy$275.00 ➝ $230.00Medium
3/16/2020Morgan StanleyUpgradeUnderweight ➝ Equal Weight$203.00High
2/16/2020Needham & Company LLCReiterated RatingBuy$275.00Low
2/14/2020JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$250.00 ➝ $262.00Low
1/21/2020Needham & Company LLCBoost TargetBuy$255.00 ➝ $275.00Low
1/8/2020Morgan StanleyDowngradeEqual Weight ➝ Underweight$217.00High
11/27/2019Imperial CapitalBoost Target$245.00 ➝ $265.00Low
11/20/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00High
11/5/2019JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$250.00Medium
10/31/2019Imperial CapitalReiterated RatingOutperform$245.00 ➝ $265.00Low
10/30/2019Robert W. BairdBoost TargetOutperform$235.00 ➝ $270.00Low
10/30/2019Needham & Company LLCBoost TargetBuy$240.00 ➝ $255.00Low
10/9/2019Robert W. BairdReiterated RatingOutperform$245.00 ➝ $235.00Medium
9/16/2019Morgan StanleyBoost TargetEqual Weight$189.00 ➝ $205.00Medium
8/27/2019Atlantic SecuritiesInitiated CoverageOverweight$230.00Low
8/1/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$230.00 ➝ $245.00Medium
7/18/2019Wellington ShieldsDowngradeGradually Accumulate ➝ HoldHigh
7/5/2019Wellington ShieldsDowngradeBuy ➝ Gradually AccumulateLow
5/30/2019Wellington ShieldsUpgradeGradually Accumulate ➝ BuyLow
5/2/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$225.00 ➝ $230.00Low
(Data available from 4/12/2019 forward)

News Sentiment Rating

0.76 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 18 very positive mentions
  • 9 positive mentions
  • 2 negative mentions
  • 2 very negative mentions
9/15/2023
  • 21 very positive mentions
  • 12 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
10/15/2023
  • 4 very positive mentions
  • 12 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
11/14/2023
  • 6 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
12/14/2023
  • 14 very positive mentions
  • 1 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
1/13/2024
  • 20 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
2/12/2024
  • 30 very positive mentions
  • 20 positive mentions
  • 2 negative mentions
  • 2 very negative mentions
3/13/2024
  • 14 very positive mentions
  • 17 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
4/12/2024

Current Sentiment

  • 14 very positive mentions
  • 17 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Zebra Technologies logo
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
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Today's Range

Now: $289.68
Low: $287.89
High: $295.03

50 Day Range

MA: $280.58
Low: $242.07
High: $306.17

52 Week Range

Now: $289.68
Low: $194.59
High: $320.55

Volume

221,038 shs

Average Volume

383,827 shs

Market Capitalization

$14.88 billion

P/E Ratio

50.73

Dividend Yield

N/A

Beta

1.79

Frequently Asked Questions

What sell-side analysts currently cover shares of Zebra Technologies?

The following Wall Street research analysts have issued research reports on Zebra Technologies in the last year: Barclays PLC, BNP Paribas, Credit Suisse Group AG, KeyCorp, Morgan Stanley, Needham & Company LLC, Robert W. Baird, Stephens, StockNews.com, TD Cowen, Truist Financial Co., UBS Group AG, and Wolfe Research.
View the latest analyst ratings for ZBRA.

What is the current price target for Zebra Technologies?

11 Wall Street analysts have set twelve-month price targets for Zebra Technologies in the last year. Their average twelve-month price target is $278.64, suggesting a possible downside of 3.8%. UBS Group AG has the highest price target set, predicting ZBRA will reach $340.00 in the next twelve months. BNP Paribas has the lowest price target set, forecasting a price of $183.00 for Zebra Technologies in the next year.
View the latest price targets for ZBRA.

What is the current consensus analyst rating for Zebra Technologies?

Zebra Technologies currently has 2 sell ratings, 3 hold ratings and 7 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in ZBRA, but not buy more shares or sell existing shares.
View the latest ratings for ZBRA.

What other companies compete with Zebra Technologies?

How do I contact Zebra Technologies' investor relations team?

Zebra Technologies' physical mailing address is 3 OVERLOOK POINT, LINCOLNSHIRE IL, 60069. The industrial products company's listed phone number is (847) 634-6700 and its investor relations email address is [email protected]. The official website for Zebra Technologies is www.zebra.com. Learn More about contacing Zebra Technologies investor relations.