Harley-Davidson - HOG Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $44.88
  • Forecasted Upside: 43.23%
  • Number of Analysts: 9
  • Breakdown:
  • 0 Sell Ratings
  • 4 Hold Ratings
  • 5 Buy Ratings
  • 0 Strong Buy Ratings
▲ +1.34 (4.47%)

This chart shows the closing price for HOG by one month, three months, or twelve months.

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Analyst Price Target for HOG

Analyst Price Target is $44.88
▲ +43.23% Upside Potential
This price target is based on 9 analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is $44.88, with a high forecast of $55.00 and a low forecast of $33.00. The average price target represents a 43.23% upside from the last price of $31.33.

This chart shows the closing price for HOG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 9 investment analysts is to moderate buy stock in Harley-Davidson. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
10/27/2023BMO Capital MarketsLower TargetOutperform ➝ Outperform$55.00 ➝ $45.00Low
10/10/2023CitigroupLower TargetNeutral ➝ Neutral$35.00 ➝ $33.00Low
9/8/2023CitigroupLower TargetNeutral ➝ Neutral$40.00 ➝ $37.00Low
7/28/2023Robert W. BairdBoost TargetOutperform$46.00 ➝ $50.00Low
7/21/2023DA DavidsonUpgradeNeutral ➝ Buy$38.00 ➝ $47.00Low
7/13/2023UBS GroupLower TargetNeutral$49.00 ➝ $40.00Low
6/13/2023CitigroupLower TargetNeutral ➝ Neutral$37.00 ➝ $36.00Low
6/12/20233MReiterated RatingMaintainsLow
5/5/2023DA DavidsonLower Target$42.00 ➝ $38.00Low
4/19/2023KeyCorpInitiated CoverageSector WeightLow
4/14/2023CitigroupLower TargetNeutral$52.00 ➝ $41.00Low
4/13/2023Bank of AmericaLower TargetBuy$65.00 ➝ $55.00Low
4/6/2023DA DavidsonLower Target$47.00 ➝ $42.00Low
3/29/2023Robert W. BairdLower TargetOutperform$56.00 ➝ $50.00N/A
3/21/2023Morgan StanleyUpgradeEqual Weight ➝ Overweight$50.00Low
3/15/2023Jefferies Financial GroupUpgradeUnderperform ➝ Hold$39.00Low
3/1/2023Morgan StanleyBoost TargetEqual Weight$48.00 ➝ $50.00Low
2/7/2023Morgan StanleyBoost TargetEqual Weight$43.00 ➝ $48.00Low
2/6/2023DA DavidsonBoost TargetNeutral$44.00 ➝ $47.00Low
12/22/2022DA DavidsonBoost TargetNeutral$42.00 ➝ $44.00Low
11/23/2022CitigroupSet Target$49.00Low
11/15/2022Jefferies Financial GroupInitiated CoverageUnderperform$39.00Low
11/7/2022Morgan StanleyBoost TargetEqual Weight$40.00 ➝ $43.00Low
11/1/2022CitigroupBoost Target$42.00Low
10/28/2022Robert W. BairdBoost Target$45.00 ➝ $48.00Low
10/27/2022DA DavidsonBoost Target$36.00 ➝ $42.00Low
10/24/2022CitigroupInitiated CoverageNeutral ➝ Neutral$40.00Low
10/14/2022DA DavidsonBoost TargetNeutral$36.00 ➝ $37.00Low
10/5/2022Robert W. BairdLower TargetOutperform ➝ Outperform$55.00 ➝ $45.00Low
8/9/2022DA DavidsonBoost Target$36.00N/A
7/20/2022Bank of AmericaLower TargetBuy$70.00 ➝ $60.00Low
7/14/2022Morgan StanleyLower TargetEqual Weight$44.00 ➝ $40.00Low
6/30/2022DA DavidsonInitiated CoverageNeutral$35.00Low
5/20/2022Wolfe ResearchReiterated RatingBuy$45.00Low
5/17/2022Northcoast ResearchReiterated RatingNeutralHigh
4/28/2022BMO Capital MarketsLower TargetOutperform ➝ Outperform$62.00 ➝ $57.00High
4/28/2022Robert W. BairdLower TargetOutperform ➝ Outperform$60.00 ➝ $55.00Medium
2/1/2022Morgan StanleyUpgradeUnderweight ➝ Equal Weight$39.00 ➝ $40.00High
12/21/2021Morgan StanleyLower TargetUnderweight$41.00 ➝ $39.00Low
10/29/2021Royal Bank of CanadaLower TargetSector Perform$41.00 ➝ $38.00Medium
10/28/2021BMO Capital MarketsBoost TargetOutperform$54.00 ➝ $62.00Low
9/10/2021Tigress FinancialReiterated RatingBuy$56.00Medium
9/9/2021WedbushLower TargetOutperform$60.00 ➝ $54.00Low
7/27/2021Edward JonesDowngradeHold ➝ Sell$39.59Medium
7/22/2021Morgan StanleyBoost TargetUnderweight$38.00 ➝ $40.00Medium
7/22/2021Royal Bank of CanadaLower TargetSector Perform$48.00 ➝ $41.00Medium
7/9/2021Morgan StanleyReiterated RatingSell$38.00Medium
6/11/2021Bank of AmericaReiterated RatingBuy$70.00Low
5/18/2021Royal Bank of CanadaBoost TargetHold ➝ Sector Perform$45.00 ➝ $48.00Medium
5/17/2021CitigroupBoost TargetBuy$39.00 ➝ $55.00High
5/14/2021Northcoast ResearchBoost TargetPositive ➝ Buy$49.00 ➝ $57.00Low
4/28/2021Morgan StanleyBoost TargetEqual Weight ➝ Underweight$36.00 ➝ $38.00N/A
4/22/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$36.00 ➝ $38.00Low
4/21/2021WedbushBoost Target$43.00 ➝ $55.00Low
4/21/2021BMO Capital MarketsBoost Target$40.00 ➝ $54.00Low
4/21/2021Royal Bank of CanadaBoost Target$35.00 ➝ $45.00Low
4/14/2021Bank of AmericaInitiated CoverageBuy$55.00High
4/14/2021DA DavidsonInitiated CoverageBuy$55.00High
4/9/2021Northcoast ResearchUpgradeNeutral ➝ Buy$49.00High
3/31/2021Robert W. BairdUpgradeNeutral ➝ Outperform$38.00 ➝ $45.00High
2/3/2021CitigroupLower TargetBuy$47.00 ➝ $39.00Medium
2/3/2021BMO Capital MarketsLower TargetOutperform$46.00 ➝ $40.00Medium
2/3/2021Morgan StanleyLower TargetEqual Weight$38.00 ➝ $36.00Low
2/3/2021DA DavidsonLower TargetBuy$47.00 ➝ $39.00Medium
1/29/2021Northcoast ResearchDowngradeBuy ➝ NeutralLow
1/19/2021CitigroupBoost TargetBuy$39.00 ➝ $47.00Medium
11/30/2020William BlairReiterated RatingMarket PerformMedium
11/17/2020ArgusBoost Target$34.00 ➝ $40.00Low
11/2/2020UBS GroupDowngradeBuy ➝ Neutral$31.00 ➝ $35.00Low
10/29/2020BMO Capital MarketsBoost TargetOutperform$37.00 ➝ $46.00Low
10/29/2020DA DavidsonBoost TargetBuy$33.00 ➝ $39.00Low
10/28/2020WedbushBoost Target$36.00 ➝ $45.00Low
10/28/2020Stifel NicolausBoost TargetHold$28.00 ➝ $35.00Low
10/28/2020Morgan StanleyReiterated RatingOverweight ➝ Equal Weight$38.00Medium
10/27/2020WedbushReiterated RatingOutperform$36.00High
7/29/2020Stifel NicolausBoost TargetHold$20.00 ➝ $27.00Low
7/16/2020WedbushReiterated RatingNeutral ➝ Outperform$27.00 ➝ $36.00Medium
7/15/2020UBS GroupUpgradeNeutral ➝ Buy$24.00 ➝ $31.00High
7/14/2020BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$23.00 ➝ $33.00High
7/10/2020Royal Bank of CanadaUpgradeUnderperform ➝ Sector Perform$19.00 ➝ $28.00High
7/9/2020Northcoast ResearchUpgradeNeutral ➝ Buy$36.00High
7/8/2020Tigress FinancialReiterated RatingBuyLow
7/6/2020CitigroupInitiated CoverageBuy$33.00High
6/25/2020Wolfe ResearchUpgradePeer Perform ➝ Outperform$28.00High
6/9/2020WedbushBoost TargetNeutral$19.00 ➝ $27.00Medium
5/27/2020WedbushReiterated RatingHold$19.00Low
5/5/2020ArgusUpgradeHold ➝ Buy$30.00Medium
4/30/2020Morgan StanleyBoost TargetOverweight$25.00 ➝ $30.00High
4/29/2020BMO Capital MarketsBoost TargetMarket Perform$20.00 ➝ $23.00High
4/28/2020CfraLower TargetHold$32.00 ➝ $20.00High
4/23/2020William BlairReiterated RatingHoldMedium
4/23/2020BMO Capital MarketsLower TargetMarket Perform$37.00 ➝ $20.00Medium
4/17/2020WedbushLower TargetNeutral$25.00 ➝ $21.00Medium
4/6/2020ArgusDowngradeBuy ➝ HoldHigh
3/24/2020Morgan StanleyLower TargetOverweight$40.00 ➝ $25.00High
3/16/2020Royal Bank of CanadaReiterated RatingSector Perform ➝ Underperform$36.00 ➝ $17.00Medium
1/30/2020BMO Capital MarketsLower TargetMarket Perform$39.00 ➝ $37.00Low
1/30/2020Wells Fargo & CompanyLower TargetEqual Weight$37.00 ➝ $35.00Low
1/29/2020Morgan StanleyLower Target$43.00 ➝ $40.00Low
1/29/2020Robert W. BairdLower TargetNeutral$42.00 ➝ $40.00Medium
1/29/2020Royal Bank of CanadaLower TargetSector Perform$38.00 ➝ $36.00Medium
1/29/2020KeyCorpUpgradeUnderweight ➝ Sector WeightLow
1/24/2020William BlairReiterated RatingHoldMedium
1/9/2020Longbow ResearchReiterated RatingHoldHigh
12/16/2019Robert W. BairdLower TargetNeutral$45.00 ➝ $42.00Medium
11/4/2019KeyCorpDowngradeSector Weight ➝ Underweight$33.00Medium
10/25/2019Stifel NicolausSet TargetHold$39.00Low
10/9/2019WedbushLower TargetNeutral$35.00 ➝ $33.00Low
9/27/2019Tigress FinancialReiterated RatingBuyLow
9/23/2019Longbow ResearchReiterated RatingHoldLow
7/30/2019Morgan StanleyLower TargetOverweight$46.00 ➝ $42.00Low
7/26/2019DA DavidsonReiterated RatingSellLow
7/19/2019KeyCorpReiterated RatingHoldN/A
7/12/2019WedbushSet TargetHold$35.00High
6/4/2019WedbushSet TargetHold$35.00Low
6/4/2019Northcoast ResearchReiterated RatingHoldLow
4/30/2019Morgan StanleyLower TargetOverweight ➝ Overweight$50.00 ➝ $46.00Low
4/24/2019The Goldman Sachs GroupReiterated RatingNeutral ➝ Sell$37.00 ➝ $34.00Low
4/8/2019Wells Fargo & CompanyReiterated RatingOutperform ➝ Market Perform$49.00 ➝ $41.00Medium
4/4/2019Northcoast ResearchReiterated RatingNeutralMedium
2/22/2019KeyCorpReiterated RatingHoldLow
1/29/2019William BlairReiterated RatingMarket PerformHigh
12/18/2018Wells Fargo & CompanyLower TargetOutperform$46.00 ➝ $40.00Low
12/13/2018Robert W. BairdLower TargetNeutral$50.00 ➝ $45.00Low
(Data available from 12/4/2018 forward)

News Sentiment Rating

0.46 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 29 very positive mentions
  • 24 positive mentions
  • 2 negative mentions
  • 2 very negative mentions
  • 12 very positive mentions
  • 23 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 15 very positive mentions
  • 19 positive mentions
  • 4 negative mentions
  • 0 very negative mentions
  • 21 very positive mentions
  • 40 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
  • 14 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
  • 19 very positive mentions
  • 9 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 8 very positive mentions
  • 19 positive mentions
  • 3 negative mentions
  • 3 very negative mentions
  • 3 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Current Sentiment

  • 3 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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Today's Range

Now: $31.33
Low: $29.75
High: $31.45

50 Day Range

MA: $29.68
Low: $25.88
High: $33.06

52 Week Range

Now: $31.33
Low: $25.43
High: $51.77


3,994,600 shs

Average Volume

1,622,232 shs

Market Capitalization

$4.36 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?

The following sell-side analysts have issued research reports on Harley-Davidson in the last year: 3M, Bank of America Co., BMO Capital Markets, Citigroup Inc., DA Davidson, Jefferies Financial Group Inc., KeyCorp, Morgan Stanley, Robert W. Baird, StockNews.com, TheStreet, and UBS Group AG.
View the latest analyst ratings for HOG.

What is the current price target for Harley-Davidson?

8 Wall Street analysts have set twelve-month price targets for Harley-Davidson in the last year. Their average twelve-month price target is $44.88, suggesting a possible upside of 43.2%. Bank of America Co. has the highest price target set, predicting HOG will reach $55.00 in the next twelve months. Citigroup Inc. has the lowest price target set, forecasting a price of $33.00 for Harley-Davidson in the next year.
View the latest price targets for HOG.

What is the current consensus analyst rating for Harley-Davidson?

Harley-Davidson currently has 4 hold ratings and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for HOG.

What other companies compete with Harley-Davidson?

How do I contact Harley-Davidson's investor relations team?

Harley-Davidson's physical mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company's listed phone number is (414) 342-4680 and its investor relations email address is [email protected]. The official website for Harley-Davidson is www.harley-davidson.com. Learn More about contacing Harley-Davidson investor relations.