NYSE:HOG - Harley-Davidson Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $47.86
  • Forecasted Upside: 9.34 %
  • Number of Analysts: 15
  • Breakdown:
  • 1 Sell Ratings
  • 4 Hold Ratings
  • 10 Buy Ratings
  • 0 Strong Buy Ratings
▼ -0.87 (-1.95%)
1 month | 3 months | 12 months
Get New Harley-Davidson Analyst Ratings Delivered To Your Inbox
Sign-up to receive the latest news and ratings for HOG and its competitors with Analyst Ratings Network’s free daily newsletter.

Analyst Price Target for HOG

Average Price Target: $47.86
▲ +9.34% Upside Potential
This price target is based on 15 analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is $47.86, with a high forecast of $70.00 and a low forecast of $28.00. The average price target represents a 9.34% upside from the last price of $43.77.


The current consensus among 15 contributing investment analysts is to buy stock in Harley-Davidson. This rating has held steady since January 2021, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 6 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 7 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 8 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 9 buy ratings
  • 8 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 5 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 4 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 4 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 10 buy ratings
  • 4 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
6/11/2021Bank of AmericaReiterated RatingBuy$70.00Low
5/18/2021Royal Bank of CanadaBoost Price TargetHold ➝ Sector Perform$45.00 ➝ $48.00Medium
5/17/2021Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon RussellBoost Price TargetBuy$39.00 ➝ $55.00High
5/17/2021CitigroupBoost Price TargetBuy$39.00 ➝ $55.00High
5/14/2021Northcoast ResearchBoost Price TargetPositive ➝ Buy$49.00 ➝ $57.00Low
4/28/2021Morgan StanleyBoost Price TargetEqual Weight ➝ Underweight$36.00 ➝ $38.00N/A
4/22/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$36.00 ➝ $38.00Low
4/21/2021WedbushBoost Price Target$43.00 ➝ $55.00Low
4/21/2021BMO Capital MarketsBoost Price Target$40.00 ➝ $54.00Low
4/21/2021Royal Bank of CanadaBoost Price Target$35.00 ➝ $45.00Low
4/14/2021Bank of AmericaInitiated CoverageBuy$55.00High
4/14/2021DA DavidsonInitiated CoverageBuy$55.00High
4/9/2021Northcoast ResearchUpgradeNeutral ➝ Buy$49.00High
3/31/2021Robert W. BairdUpgradeNeutral ➝ Outperform$38.00 ➝ $45.00High
2/3/2021CitigroupLower Price TargetBuy$47.00 ➝ $39.00Medium
2/3/2021BMO Capital MarketsLower Price TargetOutperform$46.00 ➝ $40.00Medium
2/3/2021Morgan StanleyLower Price TargetEqual Weight$38.00 ➝ $36.00Low
2/3/2021DA DavidsonLower Price TargetBuy$47.00 ➝ $39.00Medium
1/29/2021Northcoast ResearchDowngradeBuy ➝ NeutralLow
1/19/2021CitigroupBoost Price TargetBuy$39.00 ➝ $47.00Medium
11/30/2020William BlairReiterated RatingMarket PerformMedium
11/17/2020ArgusBoost Price Target$34.00 ➝ $40.00Low
11/2/2020UBS GroupDowngradeBuy ➝ Neutral$31.00 ➝ $35.00Low
10/29/2020BMO Capital MarketsBoost Price TargetOutperform$37.00 ➝ $46.00Low
10/29/2020DA DavidsonBoost Price TargetBuy$33.00 ➝ $39.00Low
10/28/2020WedbushBoost Price Target$36.00 ➝ $45.00Low
10/28/2020Stifel NicolausBoost Price TargetHold$28.00 ➝ $35.00Low
10/28/2020Morgan StanleyReiterated RatingOverweight ➝ Equal Weight$38.00Medium
10/27/2020WedbushReiterated RatingOutperform$36.00High
7/29/2020Stifel NicolausBoost Price TargetHold$20.00 ➝ $27.00Low
7/16/2020WedbushReiterated RatingNeutral ➝ Outperform$27.00 ➝ $36.00Medium
7/15/2020UBS GroupUpgradeNeutral ➝ Buy$24.00 ➝ $31.00High
7/14/2020BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$23.00 ➝ $33.00High
7/10/2020Royal Bank of CanadaUpgradeUnderperform ➝ Sector Perform$19.00 ➝ $28.00High
7/9/2020Northcoast ResearchUpgradeNeutral ➝ Buy$36.00High
7/8/2020Tigress FinancialReiterated RatingBuyLow
7/6/2020CitigroupInitiated CoverageBuy$33.00High
6/25/2020Wolfe ResearchUpgradePeer Perform ➝ Outperform$28.00High
6/9/2020WedbushBoost Price TargetNeutral$19.00 ➝ $27.00Medium
5/27/2020WedbushReiterated RatingHold$19.00Low
5/5/2020ArgusUpgradeHold ➝ Buy$30.00Medium
4/30/2020Morgan StanleyBoost Price TargetOverweight$25.00 ➝ $30.00High
4/29/2020BMO Capital MarketsBoost Price TargetMarket Perform$20.00 ➝ $23.00High
4/28/2020CfraLower Price TargetHold$32.00 ➝ $20.00High
4/23/2020William BlairReiterated RatingHoldMedium
4/23/2020BMO Capital MarketsLower Price TargetMarket Perform$37.00 ➝ $20.00Medium
4/17/2020WedbushLower Price TargetNeutral$25.00 ➝ $21.00Medium
4/6/2020ArgusDowngradeBuy ➝ HoldHigh
3/24/2020Morgan StanleyLower Price TargetOverweight$40.00 ➝ $25.00High
3/16/2020Royal Bank of CanadaReiterated RatingSector Perform ➝ Underperform$36.00 ➝ $17.00Medium
1/30/2020BMO Capital MarketsLower Price TargetMarket Perform$39.00 ➝ $37.00Low
1/30/2020Wells Fargo & CompanyLower Price TargetEqual Weight$37.00 ➝ $35.00Low
1/29/2020Morgan StanleyLower Price Target$43.00 ➝ $40.00Low
1/29/2020Robert W. BairdLower Price TargetNeutral$42.00 ➝ $40.00Medium
1/29/2020Royal Bank of CanadaLower Price TargetSector Perform$38.00 ➝ $36.00Medium
1/29/2020KeyCorpUpgradeUnderweight ➝ Sector WeightLow
1/24/2020William BlairReiterated RatingHoldMedium
1/9/2020Longbow ResearchReiterated RatingHoldHigh
12/16/2019Robert W. BairdLower Price TargetNeutral$45.00 ➝ $42.00Medium
11/4/2019KeyCorpDowngradeSector Weight ➝ Underweight$33.00Medium
10/25/2019Stifel NicolausSet Price TargetHold$39.00Low
10/9/2019WedbushLower Price TargetNeutral$35.00 ➝ $33.00Low
9/27/2019Tigress FinancialReiterated RatingBuyLow
9/23/2019Longbow ResearchReiterated RatingHoldLow
7/30/2019Morgan StanleyLower Price TargetOverweight$46.00 ➝ $42.00Low
7/26/2019DA DavidsonReiterated RatingSellLow
7/19/2019KeyCorpReiterated RatingHoldN/A
7/12/2019WedbushSet Price TargetHold$35.00High
6/4/2019WedbushSet Price TargetHold$35.00Low
6/4/2019Northcoast ResearchReiterated RatingHoldLow
4/30/2019Morgan StanleyLower Price TargetOverweight ➝ Overweight$50.00 ➝ $46.00Low
4/24/2019The Goldman Sachs GroupReiterated RatingNeutral ➝ Sell$37.00 ➝ $34.00Low
4/8/2019Wells Fargo & CompanyReiterated RatingOutperform ➝ Market Perform$49.00 ➝ $41.00Medium
4/4/2019Northcoast ResearchReiterated RatingNeutralMedium
2/22/2019KeyCorpReiterated RatingHoldLow
1/29/2019William BlairReiterated RatingMarket PerformHigh
12/18/2018Wells Fargo & CompanyLower Price TargetOutperform$46.00 ➝ $40.00Low
12/13/2018Robert W. BairdLower Price TargetNeutral$50.00 ➝ $45.00Low
10/30/2018CitigroupLower Price TargetBuy ➝ Buy$53.00 ➝ $45.00Low
10/25/2018BMO Capital MarketsLower Price TargetMarket Perform$45.00 ➝ $42.00High
10/24/2018ArgusLower Price TargetBuy ➝ Buy$50.00 ➝ $43.00Medium
10/24/2018BarclaysLower Price TargetUnderperform ➝ Underperform$36.00 ➝ $35.00Medium
10/22/2018Wells Fargo & CompanyLower Price TargetOutperform ➝ Outperform$49.00 ➝ $46.00Medium
10/19/2018BMO Capital MarketsReiterated RatingOutperform ➝ Market Perform$52.00 ➝ $45.00Medium
10/17/2018Royal Bank of CanadaLower Price TargetSector Perform$45.00 ➝ $43.00High
10/16/2018The Goldman Sachs GroupSet Price TargetHold$45.00Low
10/4/2018WedbushLower Price TargetNeutral ➝ Neutral$42.00 ➝ $40.00Low
10/2/2018Wolfe ResearchInitiated CoveragePeer Perform ➝ Peer Perform$46.00Low
8/14/2018DA DavidsonReiterated RatingSellMedium
8/8/2018CitigroupBoost Price TargetBuy ➝ Buy$50.00 ➝ $53.00Low
7/25/2018Stifel NicolausBoost Price TargetHold ➝ Hold$45.00 ➝ $46.00High
6/29/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$54.00 ➝ $53.00Low
6/26/2018Royal Bank of CanadaLower Price TargetMarket Perform$40.00Low
6/20/2018ArgusBoost Price TargetBuy$48.00 ➝ $50.00Medium
6/7/2018WedbushLower Price TargetNeutral ➝ Neutral$44.00 ➝ $42.00Low
4/17/2018The Goldman Sachs GroupLower Price TargetHold$47.00 ➝ $45.00Low
4/13/2018Stifel NicolausLower Price TargetHold ➝ Hold$49.00 ➝ $45.00Low
4/11/2018WedbushSet Price TargetNeutral ➝ Hold$49.00 ➝ $44.00Low
3/29/2018Longbow ResearchUpgradeUnderperform ➝ NeutralMedium
3/26/2018Sanford C. BernsteinLower Price TargetMkt Perform ➝ Market Perform$52.00 ➝ $45.00Medium
2/6/2018CitigroupLower Price TargetBuy ➝ Buy$57.00 ➝ $55.00Low
2/1/2018Wells Fargo & CompanyLower Price TargetOutperform$59.00 ➝ $53.00Low
1/31/2018Stifel NicolausLower Price TargetHold ➝ Hold$54.00 ➝ $49.00High
1/22/2018Wells Fargo & CompanyUpgradeMarket Perform ➝ Outperform$59.00Low
1/17/2018Stifel NicolausReiterated RatingHold ➝ Hold$49.00 ➝ $54.00Medium
1/10/2018WedbushLower Price TargetHold ➝ Neutral$49.00High
1/3/2018The Goldman Sachs GroupDowngradeHold$43.00High
1/3/2018Longbow ResearchDowngradeNeutral ➝ UnderperformHigh
12/7/2017WedbushBoost Price TargetNeutral ➝ Neutral$45.00 ➝ $49.00Low
10/20/2017ArgusUpgradeHold ➝ Buy$53.00N/A
10/18/2017Stifel NicolausBoost Price TargetHold ➝ Hold$48.00 ➝ $49.00N/A
10/15/2017The Goldman Sachs GroupReiterated RatingHoldN/A
10/13/2017BMO Capital MarketsReiterated RatingBuy$56.00N/A
10/10/2017Stifel NicolausReiterated RatingBuy$51.00 ➝ $48.00N/A
10/8/2017WedbushSet Price TargetHold$45.00N/A
10/2/2017WedbushReiterated RatingNeutral$45.00Low
9/13/2017UBS GroupReiterated RatingHold$47.00Low
9/8/2017BMO Capital MarketsReiterated RatingBuy$56.00Low
8/31/2017KeyCorpReiterated RatingSector WeightLow
8/28/2017AegisInitiated CoverageHold ➝ Hold$49.00Medium
8/14/2017Morgan StanleyLower Price TargetOverweight ➝ Overweight$59.00 ➝ $54.00Low
7/21/2017Tigress FinancialReiterated RatingBuyMedium
7/19/2017BarclaysLower Price TargetUnderperform$52.00 ➝ $45.00Low
7/19/2017The Goldman Sachs GroupLower Price TargetNeutral ➝ Neutral$51.00 ➝ $46.00Low
7/14/2017Longbow ResearchReiterated RatingNeutralLow
7/14/2017Stifel NicolausLower Price TargetHold$61.00 ➝ $55.00Low
7/13/2017The Goldman Sachs GroupReiterated RatingNeutral$53.00 ➝ $51.00High
7/12/2017Sandler O'NeillDowngradeOutperform ➝ Market Perform$62.00 ➝ $55.00Medium
7/12/2017Sanford C. BernsteinDowngradeOutperform ➝ Market Perform$55.00High
7/4/2017Jefferies Financial GroupReiterated RatingHold$49.00Medium
6/26/2017UBS GroupReiterated RatingNeutral$57.00Low
6/18/2017The Goldman Sachs GroupReiterated RatingNeutral$53.00Low
6/13/2017UBS GroupReiterated RatingNeutral$57.00Low
6/7/2017Robert W. BairdReiterated RatingNeutral$62.00Low
4/21/2017Sanford C. BernsteinLower Price TargetOutperform$68.00 ➝ $62.00Low
4/21/2017BarclaysReiterated RatingEqual Weight$53.00 ➝ $52.00Low
4/20/2017Deutsche Bank AktiengesellschaftReiterated RatingHold$52.00 ➝ $50.00Low
4/20/2017Tigress FinancialReiterated RatingBuyLow
4/19/2017Royal Bank of CanadaLower Price TargetSector Perform$60.00 ➝ $57.00Low
4/19/2017WedbushLower Price TargetNeutral$55.00 ➝ $53.00Low
4/18/2017The Goldman Sachs GroupReiterated RatingNeutral$54.00Low
4/17/2017UBS GroupReiterated RatingNeutral$57.00Medium
4/14/2017Stifel NicolausReiterated RatingHold$58.00 ➝ $63.00Low
4/12/2017Raymond JamesUpgradeUnderperform ➝ Market PerformHigh
4/12/2017DA DavidsonUpgradeUnderperform ➝ Market PerformHigh
4/6/2017Jefferies Financial GroupReiterated RatingHold$49.00Low
4/5/2017Royal Bank of CanadaBoost Price TargetSector Perform ➝ Sector Perform$58.00 ➝ $60.00Medium
4/3/2017WedbushBoost Price TargetNeutral ➝ Neutral$53.00 ➝ $55.00High
3/17/2017Tigress FinancialReiterated RatingBuyLow
3/15/2017Longbow ResearchUpgradeUnderperform ➝ NeutralHigh
3/6/2017CitigroupLower Price TargetBuy ➝ Buy$73.00 ➝ $68.00N/A
2/3/2017ArgusReiterated RatingHoldN/A
2/1/2017Morgan StanleyReiterated RatingOverweight$61.00 ➝ $59.00N/A
2/1/2017BarclaysReiterated RatingUnderweight$45.00 ➝ $53.00N/A
2/1/2017The Goldman Sachs GroupReiterated RatingNeutral$57.00 ➝ $55.00N/A
2/1/2017Royal Bank of CanadaSet Price TargetHold$66.00 ➝ $58.00N/A
2/1/2017Royal Bank of CanadaLower Price TargetSector Perform$66.00 ➝ $58.00N/A
1/13/2017WedbushReiterated RatingHold$48.00 ➝ $53.00N/A
12/19/2016The Goldman Sachs GroupReiterated RatingNeutral$57.00N/A
11/28/2016Morgan StanleyReiterated RatingOverweight$54.00 ➝ $61.00N/A
11/18/2016Northcoast ResearchReiterated RatingNeutralN/A
11/15/2016Royal Bank of CanadaUpgradeUnderperform ➝ Sector Perform$46.00 ➝ $57.00N/A
10/23/2016BMO Capital MarketsReiterated RatingOutperform$66.00N/A
10/23/2016ArgusReiterated RatingHoldN/A
10/20/2016Stifel NicolausBoost Price TargetHold$50.00 ➝ $51.00N/A
10/19/2016Royal Bank of CanadaSet Price TargetSell$43.00 ➝ $46.00N/A
10/19/2016Royal Bank of CanadaBoost Price TargetUnderperform$43.00 ➝ $46.00N/A
10/18/2016WunderlichReiterated RatingHold$52.00N/A
10/14/2016Stifel NicolausReiterated RatingHold$50.00 ➝ $50.00N/A
10/14/2016UBS GroupReiterated RatingHoldN/A
9/30/2016Jefferies Financial GroupInitiated CoverageHold$49.00N/A
9/17/2016WedbushReiterated RatingHoldN/A
9/15/2016UBS GroupLower Price TargetNeutral$55.00 ➝ $54.00N/A
9/9/2016BMO Capital MarketsReiterated RatingOutperform$66.00N/A
9/8/2016Sanford C. BernsteinInitiated CoverageOutperform$64.00N/A
8/29/2016Longbow ResearchDowngradeNeutral ➝ Underperform$52.57 ➝ $40.00N/A
8/29/2016CitigroupBoost Price TargetBuy$51.00 ➝ $62.00N/A
8/25/2016WedbushReiterated RatingNeutral$40.00 ➝ $48.00N/A
8/14/2016UBS GroupReiterated RatingNeutral$55.00N/A
8/3/2016The Goldman Sachs GroupReiterated RatingNeutral$47.00N/A
8/1/2016ArgusReiterated RatingHoldN/A
8/1/2016BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$54.00 ➝ $66.00N/A
7/29/2016BarclaysDowngradeEqual Weight ➝ Underperform$49.00 ➝ $45.00N/A
7/29/2016Wells Fargo & CompanyDowngradeOutperform ➝ Market PerformN/A
7/29/2016Royal Bank of CanadaReiterated RatingSector Perform ➝ Underperform$43.00N/A
7/29/2016Royal Bank of CanadaDowngradeSector Perform ➝ Underperform$43.00N/A
7/18/2016UBS GroupReiterated RatingHoldN/A
7/15/2016Stifel NicolausDowngradeBuy ➝ HoldN/A
7/10/2016WedbushReiterated RatingNeutral$40.00N/A
7/7/2016BarclaysReiterated RatingEqual Weight$49.00N/A
7/5/2016UBS GroupReiterated RatingBuy ➝ Neutral$57.00N/A
7/5/2016Robert W. BairdDowngradeOutperform ➝ Neutral$54.00N/A
6/23/2016The Goldman Sachs GroupDowngradeBuy ➝ Neutral$55.00 ➝ $50.00N/A
(Data available from 6/18/2016 forward)
Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Read More

Today's Range

Now: $43.77
Low: $43.39
High: $44.32

50 Day Range

MA: $47.11
Low: $40.38
High: $51.96

52 Week Range

Now: $43.77
Low: $22.56
High: $52.06


2,466,829 shs

Average Volume

2,288,381 shs

Market Capitalization

$6.73 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?

The following sell-side analysts have issued research reports on Harley-Davidson in the last year: Argus, Bank of America Co., BMO Capital Markets, Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, DA Davidson, Morgan Stanley, Northcoast Research, Robert W. Baird, Royal Bank of Canada, Stifel Nicolaus, TheStreet, Tigress Financial, UBS Group AG, Wedbush, William Blair, Wolfe Research, and Zacks Investment Research.
View the latest analyst ratings for HOG.

What is the current price target for Harley-Davidson?

14 Wall Street analysts have set twelve-month price targets for Harley-Davidson in the last year. Their average twelve-month price target is $47.86, suggesting a possible upside of 9.3%. Bank of America Co. has the highest price target set, predicting HOG will reach $70.00 in the next twelve months. Wolfe Research has the lowest price target set, forecasting a price of $28.00 for Harley-Davidson in the next year.
View the latest price targets for HOG.

What is the current consensus analyst rating for Harley-Davidson?

Harley-Davidson currently has 1 sell rating, 4 hold ratings and 10 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe HOG will outperform the market and that investors should add to their positions of Harley-Davidson.
View the latest ratings for HOG.

What other companies compete with Harley-Davidson?

Other companies that are similar to Harley-Davidson include Yamaha Motor, Fox Factory, Arcimoto, Leatt, EZGO Technologies, Curtiss Motorcycles and New Dover Capital.

How do I contact Harley-Davidson's investor relations team?

Harley-Davidson's physical mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company's listed phone number is 414-342-4680 and its investor relations email address is [email protected] The official website for Harley-Davidson is www.harley-davidson.com.