Harley-Davidson - HOG Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
About
FAQ

Consensus Rating: Moderate Buy
Consensus Price Target: $47.14
Forecasted Upside: 19.56%
Number of Analysts: 7
Breakdown:
0 Sell Ratings
2 Hold Ratings
5 Buy Ratings
0 Strong Buy Ratings

^$39.43 As of 04/24/2024 01:00 AM ET

▼ -0.31 (-0.78%)

1 month | 3 months | 12 months

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Analyst Price Target for HOG

^$47.14

▲ +19.56% Upside Potential

This price target is based on 7 analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is $47.14, with a high forecast of $55.00 and a low forecast of $37.00. The average price target represents a 19.56% upside from the last price of $39.43.

Current Consensus is Moderate Buy

The current consensus among 7 polled investment analysts is to moderate buy stock in Harley-Davidson. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

11/2/2022

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

1/31/2023

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

5/1/2023

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

7/30/2023

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

10/28/2023

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

1/26/2024

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

3/26/2024

0 strong buy ratings
5 buy ratings
2 hold ratings
0 sell ratings

Ratings as of

4/25/2024

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
4/23/2024	Morgan Stanley	Initiated Coverage	Overweight	$50.00	Low
4/11/2024	DA Davidson	Boost Target	Buy ➝ Buy	$42.00 ➝ $49.00	Low
4/3/2024	BMO Capital Markets	Boost Target	Outperform ➝ Outperform	$45.00 ➝ $50.00	Low
3/14/2024	Bank of America	Boost Target	Buy ➝ Buy	$50.00 ➝ $55.00	Low
3/5/2024	DA Davidson	Reiterated Rating	Buy ➝ Buy	$42.00	Low
2/27/2024	Citigroup	Boost Target	Neutral ➝ Neutral	$36.00 ➝ $37.00	Low
2/16/2024	UBS Group	Boost Target	Neutral ➝ Neutral	$29.00 ➝ $39.00	Low
12/18/2023	Citigroup	Boost Target	Neutral ➝ Neutral	$33.00 ➝ $36.00	Low
10/27/2023	BMO Capital Markets	Lower Target	Outperform ➝ Outperform	$55.00 ➝ $45.00	Low
10/10/2023	Citigroup	Lower Target	Neutral ➝ Neutral	$35.00 ➝ $33.00	Low
9/8/2023	Citigroup	Lower Target	Neutral ➝ Neutral	$40.00 ➝ $37.00	Low
7/28/2023	Robert W. Baird	Boost Target	Outperform	$46.00 ➝ $50.00	Low
7/21/2023	DA Davidson	Upgrade	Neutral ➝ Buy	$38.00 ➝ $47.00	Low
7/13/2023	UBS Group	Lower Target	Neutral	$49.00 ➝ $40.00	Low
6/13/2023	Citigroup	Lower Target	Neutral ➝ Neutral	$37.00 ➝ $36.00	Low
6/12/2023	3M	Reiterated Rating	Maintains		Low
5/5/2023	DA Davidson	Lower Target		$42.00 ➝ $38.00	Low
4/19/2023	KeyCorp	Initiated Coverage	Sector Weight		Low
4/14/2023	Citigroup	Lower Target	Neutral	$52.00 ➝ $41.00	Low
4/13/2023	Bank of America	Lower Target	Buy	$65.00 ➝ $55.00	Low
4/6/2023	DA Davidson	Lower Target		$47.00 ➝ $42.00	Low
3/29/2023	Robert W. Baird	Lower Target	Outperform	$56.00 ➝ $50.00	N/A
3/21/2023	Morgan Stanley	Upgrade	Equal Weight ➝ Overweight	$50.00	Low
3/15/2023	Jefferies Financial Group	Upgrade	Underperform ➝ Hold	$39.00	Low
3/1/2023	Morgan Stanley	Boost Target	Equal Weight	$48.00 ➝ $50.00	Low
2/7/2023	Morgan Stanley	Boost Target	Equal Weight	$43.00 ➝ $48.00	Low
2/6/2023	DA Davidson	Boost Target	Neutral	$44.00 ➝ $47.00	Low
12/22/2022	DA Davidson	Boost Target	Neutral	$42.00 ➝ $44.00	Low
11/23/2022	Citigroup	Set Target		$49.00	Low
11/15/2022	Jefferies Financial Group	Initiated Coverage	Underperform	$39.00	Low
11/7/2022	Morgan Stanley	Boost Target	Equal Weight	$40.00 ➝ $43.00	Low
11/1/2022	Citigroup	Boost Target		$42.00	Low
10/28/2022	Robert W. Baird	Boost Target		$45.00 ➝ $48.00	Low
10/27/2022	DA Davidson	Boost Target		$36.00 ➝ $42.00	Low
10/24/2022	Citigroup	Initiated Coverage	Neutral ➝ Neutral	$40.00	Low
10/14/2022	DA Davidson	Boost Target	Neutral	$36.00 ➝ $37.00	Low
10/5/2022	Robert W. Baird	Lower Target	Outperform ➝ Outperform	$55.00 ➝ $45.00	Low
8/9/2022	DA Davidson	Boost Target		$36.00	N/A
7/20/2022	Bank of America	Lower Target	Buy	$70.00 ➝ $60.00	Low
7/14/2022	Morgan Stanley	Lower Target	Equal Weight	$44.00 ➝ $40.00	Low
6/30/2022	DA Davidson	Initiated Coverage	Neutral	$35.00	Low
5/20/2022	Wolfe Research	Reiterated Rating	Buy	$45.00	Low
5/17/2022	Northcoast Research	Reiterated Rating	Neutral		High
4/28/2022	BMO Capital Markets	Lower Target	Outperform ➝ Outperform	$62.00 ➝ $57.00	High
4/28/2022	Robert W. Baird	Lower Target	Outperform ➝ Outperform	$60.00 ➝ $55.00	Medium
2/1/2022	Morgan Stanley	Upgrade	Underweight ➝ Equal Weight	$39.00 ➝ $40.00	High
12/21/2021	Morgan Stanley	Lower Target	Underweight	$41.00 ➝ $39.00	Low
10/29/2021	Royal Bank of Canada	Lower Target	Sector Perform	$41.00 ➝ $38.00	Medium
10/28/2021	BMO Capital Markets	Boost Target	Outperform	$54.00 ➝ $62.00	Low
9/10/2021	Tigress Financial	Reiterated Rating	Buy	$56.00	Medium
9/9/2021	Wedbush	Lower Target	Outperform	$60.00 ➝ $54.00	Low
7/27/2021	Edward Jones	Downgrade	Hold ➝ Sell	$39.59	Medium
7/22/2021	Morgan Stanley	Boost Target	Underweight	$38.00 ➝ $40.00	Medium
7/22/2021	Royal Bank of Canada	Lower Target	Sector Perform	$48.00 ➝ $41.00	Medium
7/9/2021	Morgan Stanley	Reiterated Rating	Sell	$38.00	Medium
6/11/2021	Bank of America	Reiterated Rating	Buy	$70.00	Low
5/18/2021	Royal Bank of Canada	Boost Target	Hold ➝ Sector Perform	$45.00 ➝ $48.00	Medium
5/17/2021	Citigroup	Boost Target	Buy	$39.00 ➝ $55.00	High
5/14/2021	Northcoast Research	Boost Target	Positive ➝ Buy	$49.00 ➝ $57.00	Low
4/28/2021	Morgan Stanley	Boost Target	Equal Weight ➝ Underweight	$36.00 ➝ $38.00	N/A
4/22/2021	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$36.00 ➝ $38.00	Low
4/21/2021	Wedbush	Boost Target		$43.00 ➝ $55.00	Low
4/21/2021	BMO Capital Markets	Boost Target		$40.00 ➝ $54.00	Low
4/21/2021	Royal Bank of Canada	Boost Target		$35.00 ➝ $45.00	Low
4/14/2021	Bank of America	Initiated Coverage	Buy	$55.00	High
4/14/2021	DA Davidson	Initiated Coverage	Buy	$55.00	High
4/9/2021	Northcoast Research	Upgrade	Neutral ➝ Buy	$49.00	High
3/31/2021	Robert W. Baird	Upgrade	Neutral ➝ Outperform	$38.00 ➝ $45.00	High
2/3/2021	Citigroup	Lower Target	Buy	$47.00 ➝ $39.00	Medium
2/3/2021	BMO Capital Markets	Lower Target	Outperform	$46.00 ➝ $40.00	Medium
2/3/2021	Morgan Stanley	Lower Target	Equal Weight	$38.00 ➝ $36.00	Low
2/3/2021	DA Davidson	Lower Target	Buy	$47.00 ➝ $39.00	Medium
1/29/2021	Northcoast Research	Downgrade	Buy ➝ Neutral		Low
1/19/2021	Citigroup	Boost Target	Buy	$39.00 ➝ $47.00	Medium
11/30/2020	William Blair	Reiterated Rating	Market Perform		Medium
11/17/2020	Argus	Boost Target		$34.00 ➝ $40.00	Low
11/2/2020	UBS Group	Downgrade	Buy ➝ Neutral	$31.00 ➝ $35.00	Low
10/29/2020	BMO Capital Markets	Boost Target	Outperform	$37.00 ➝ $46.00	Low
10/29/2020	DA Davidson	Boost Target	Buy	$33.00 ➝ $39.00	Low
10/28/2020	Wedbush	Boost Target		$36.00 ➝ $45.00	Low
10/28/2020	Stifel Nicolaus	Boost Target	Hold	$28.00 ➝ $35.00	Low
10/28/2020	Morgan Stanley	Reiterated Rating	Overweight ➝ Equal Weight	$38.00	Medium
10/27/2020	Wedbush	Reiterated Rating	Outperform	$36.00	High
7/29/2020	Stifel Nicolaus	Boost Target	Hold	$20.00 ➝ $27.00	Low
7/16/2020	Wedbush	Reiterated Rating	Neutral ➝ Outperform	$27.00 ➝ $36.00	Medium
7/15/2020	UBS Group	Upgrade	Neutral ➝ Buy	$24.00 ➝ $31.00	High
7/14/2020	BMO Capital Markets	Upgrade	Market Perform ➝ Outperform	$23.00 ➝ $33.00	High
7/10/2020	Royal Bank of Canada	Upgrade	Underperform ➝ Sector Perform	$19.00 ➝ $28.00	High
7/9/2020	Northcoast Research	Upgrade	Neutral ➝ Buy	$36.00	High
7/8/2020	Tigress Financial	Reiterated Rating	Buy		Low
7/6/2020	Citigroup	Initiated Coverage	Buy	$33.00	High
6/25/2020	Wolfe Research	Upgrade	Peer Perform ➝ Outperform	$28.00	High
6/9/2020	Wedbush	Boost Target	Neutral	$19.00 ➝ $27.00	Medium
5/27/2020	Wedbush	Reiterated Rating	Hold	$19.00	Low
5/5/2020	Argus	Upgrade	Hold ➝ Buy	$30.00	Medium
4/30/2020	Morgan Stanley	Boost Target	Overweight	$25.00 ➝ $30.00	High
4/29/2020	BMO Capital Markets	Boost Target	Market Perform	$20.00 ➝ $23.00	High
4/28/2020	Cfra	Lower Target	Hold	$32.00 ➝ $20.00	High
4/23/2020	William Blair	Reiterated Rating	Hold		Medium
4/23/2020	BMO Capital Markets	Lower Target	Market Perform	$37.00 ➝ $20.00	Medium
4/17/2020	Wedbush	Lower Target	Neutral	$25.00 ➝ $21.00	Medium
4/6/2020	Argus	Downgrade	Buy ➝ Hold		High
3/24/2020	Morgan Stanley	Lower Target	Overweight	$40.00 ➝ $25.00	High
3/16/2020	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Underperform	$36.00 ➝ $17.00	Medium
1/30/2020	BMO Capital Markets	Lower Target	Market Perform	$39.00 ➝ $37.00	Low
1/30/2020	Wells Fargo & Company	Lower Target	Equal Weight	$37.00 ➝ $35.00	Low
1/29/2020	Morgan Stanley	Lower Target		$43.00 ➝ $40.00	Low
1/29/2020	Robert W. Baird	Lower Target	Neutral	$42.00 ➝ $40.00	Medium
1/29/2020	Royal Bank of Canada	Lower Target	Sector Perform	$38.00 ➝ $36.00	Medium
1/29/2020	KeyCorp	Upgrade	Underweight ➝ Sector Weight		Low
1/24/2020	William Blair	Reiterated Rating	Hold		Medium
1/9/2020	Longbow Research	Reiterated Rating	Hold		High
12/16/2019	Robert W. Baird	Lower Target	Neutral	$45.00 ➝ $42.00	Medium
11/4/2019	KeyCorp	Downgrade	Sector Weight ➝ Underweight	$33.00	Medium
10/25/2019	Stifel Nicolaus	Set Target	Hold	$39.00	Low
10/9/2019	Wedbush	Lower Target	Neutral	$35.00 ➝ $33.00	Low
9/27/2019	Tigress Financial	Reiterated Rating	Buy		Low
9/23/2019	Longbow Research	Reiterated Rating	Hold		Low
7/30/2019	Morgan Stanley	Lower Target	Overweight	$46.00 ➝ $42.00	Low
7/26/2019	DA Davidson	Reiterated Rating	Sell		Low
7/19/2019	KeyCorp	Reiterated Rating	Hold		N/A
7/12/2019	Wedbush	Set Target	Hold	$35.00	High
6/4/2019	Wedbush	Set Target	Hold	$35.00	Low
6/4/2019	Northcoast Research	Reiterated Rating	Hold		Low
4/30/2019	Morgan Stanley	Lower Target	Overweight ➝ Overweight	$50.00 ➝ $46.00	Low

(Data available from 4/25/2019 forward)

News Sentiment Rating

0.48 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

18 very positive mentions
9 positive mentions
1 negative mentions
1 very negative mentions

Mentions as of

9/27/2023

11 very positive mentions
16 positive mentions
4 negative mentions
1 very negative mentions

Mentions as of

10/27/2023

2 very positive mentions
7 positive mentions
1 negative mentions
2 very negative mentions

Mentions as of

11/26/2023

11 very positive mentions
6 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

12/26/2023

8 very positive mentions
5 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

1/25/2024

30 very positive mentions
32 positive mentions
2 negative mentions
1 very negative mentions

Mentions as of

2/24/2024

19 very positive mentions
16 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

3/25/2024

14 very positive mentions
18 positive mentions
3 negative mentions
2 very negative mentions

Mentions as of

4/24/2024

Current Sentiment

Recent Stories by Sentiment

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Today's Range

Now: $39.43

$39.05

$39.84

50 Day Range

MA: $39.97

$36.18

$43.95

52 Week Range

Now: $39.43

$25.43

$44.16

Volume

1,917,249 shs

Average Volume

1,667,894 shs

Market Capitalization

$5.30 billion

P/E Ratio

8.18

Dividend Yield

1.77%

Beta

1.43

Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?: The following sell-side analysts have issued research reports on Harley-Davidson in the last year: 3M, Bank of America Co., BMO Capital Markets, Citigroup Inc., DA Davidson, Morgan Stanley, Robert W. Baird, StockNews.com, TheStreet, and UBS Group AG.
View the latest analyst ratings for HOG.
What is the current price target for Harley-Davidson?: 7 Wall Street analysts have set twelve-month price targets for Harley-Davidson in the last year. Their average twelve-month price target is $47.14, suggesting a possible upside of 19.6%. Bank of America Co. has the highest price target set, predicting HOG will reach $55.00 in the next twelve months. Citigroup Inc. has the lowest price target set, forecasting a price of $37.00 for Harley-Davidson in the next year.
View the latest price targets for HOG.
What is the current consensus analyst rating for Harley-Davidson?: Harley-Davidson currently has 2 hold ratings and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for HOG.
What other companies compete with Harley-Davidson?: Other companies that are similar to Harley-Davidson include Fox Factory, LiveWire Group, BRP, Polaris and Lucid Group. Learn More about companies similar to Harley-Davidson.
How do I contact Harley-Davidson's investor relations team?: Harley-Davidson's physical mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company's listed phone number is (414) 342-4680 and its investor relations email address is [email protected]. The official website for Harley-Davidson is www.harley-davidson.com. Learn More about contacing Harley-Davidson investor relations.

Harley-Davidson - HOG Stock Price Target and Predictions

Analyst Price Target for HOG

Current Consensus is Moderate Buy

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.48 (Hold)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?

What is the current price target for Harley-Davidson?

What is the current consensus analyst rating for Harley-Davidson?

What other companies compete with Harley-Davidson?

How do I contact Harley-Davidson's investor relations team?