NYSE:HOG - Harley-Davidson Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
About
FAQ

Consensus Rating: Hold
Consensus Price Target: $46.62
Forecasted Upside: 45.74 %
Number of Analysts: 10
Breakdown:
1 Sell Ratings
4 Hold Ratings
5 Buy Ratings
0 Strong Buy Ratings

^$31.99 As of 07/1/2022 04:59 PM ET

▲ +0.33 (1.04%)

1 month | 3 months | 12 months

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Analyst Price Target for HOG

^$46.62

▲ +45.74% Upside Potential

This price target is based on 10 analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is $46.62, with a high forecast of $0.00 and a low forecast of $0.00. The average price target represents a 45.74% upside from the last price of $31.99.

Current Consensus is Hold

The current consensus among 10 polled investment analysts is to hold stock in Harley-Davidson. This rating changed within the last month from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
7 buy ratings
10 hold ratings
0 sell ratings

Ratings as of

1/10/2021

0 strong buy ratings
7 buy ratings
8 hold ratings
0 sell ratings

Ratings as of

4/10/2021

0 strong buy ratings
5 buy ratings
7 hold ratings
0 sell ratings

Ratings as of

7/9/2021

0 strong buy ratings
6 buy ratings
7 hold ratings
1 sell ratings

Ratings as of

10/7/2021

0 strong buy ratings
6 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

1/5/2022

0 strong buy ratings
5 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

4/5/2022

0 strong buy ratings
6 buy ratings
3 hold ratings
1 sell ratings

Ratings as of

6/4/2022

0 strong buy ratings
5 buy ratings
4 hold ratings
1 sell ratings

Ratings as of

7/4/2022

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
6/30/2022	DA Davidson	Initiated Coverage	Neutral	$35.00	Low
5/20/2022	Wolfe Research	Reiterated Rating	Buy	$45.00	Low
5/17/2022	Northcoast Research	Reiterated Rating	Neutral		High
4/28/2022	BMO Capital Markets	Lower Price Target	Outperform ➝ Outperform	$62.00 ➝ $57.00	High
4/28/2022	Robert W. Baird	Lower Price Target	Outperform ➝ Outperform	$60.00 ➝ $55.00	Medium
2/1/2022	Morgan Stanley	Upgrade	Underweight ➝ Equal Weight	$39.00 ➝ $40.00	High
12/21/2021	Morgan Stanley	Lower Price Target	Underweight	$41.00 ➝ $39.00	Low
10/29/2021	Royal Bank of Canada	Lower Price Target	Sector Perform	$41.00 ➝ $38.00	Medium
10/28/2021	BMO Capital Markets	Boost Price Target	Outperform	$54.00 ➝ $62.00	Low
9/10/2021	Tigress Financial	Reiterated Rating	Buy	$56.00	Medium
9/9/2021	Wedbush	Lower Price Target	Outperform	$60.00 ➝ $54.00	Low
7/27/2021	Edward Jones	Downgrade	Hold ➝ Sell	$39.59	Medium
7/22/2021	Morgan Stanley	Boost Price Target	Underweight	$38.00 ➝ $40.00	Medium
7/22/2021	Royal Bank of Canada	Lower Price Target	Sector Perform	$48.00 ➝ $41.00	Medium
7/9/2021	Morgan Stanley	Reiterated Rating	Sell	$38.00	Medium
6/11/2021	Bank of America	Reiterated Rating	Buy	$70.00	Low
5/18/2021	Royal Bank of Canada	Boost Price Target	Hold ➝ Sector Perform	$45.00 ➝ $48.00	Medium
5/17/2021	Citigroup	Boost Price Target	Buy	$39.00 ➝ $55.00	High
5/14/2021	Northcoast Research	Boost Price Target	Positive ➝ Buy	$49.00 ➝ $57.00	Low
4/28/2021	Morgan Stanley	Boost Price Target	Equal Weight ➝ Underweight	$36.00 ➝ $38.00	N/A
4/22/2021	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$36.00 ➝ $38.00	Low
4/21/2021	Wedbush	Boost Price Target		$43.00 ➝ $55.00	Low
4/21/2021	BMO Capital Markets	Boost Price Target		$40.00 ➝ $54.00	Low
4/21/2021	Royal Bank of Canada	Boost Price Target		$35.00 ➝ $45.00	Low
4/14/2021	Bank of America	Initiated Coverage	Buy	$55.00	High
4/14/2021	DA Davidson	Initiated Coverage	Buy	$55.00	High
4/9/2021	Northcoast Research	Upgrade	Neutral ➝ Buy	$49.00	High
3/31/2021	Robert W. Baird	Upgrade	Neutral ➝ Outperform	$38.00 ➝ $45.00	High
2/3/2021	Citigroup	Lower Price Target	Buy	$47.00 ➝ $39.00	Medium
2/3/2021	BMO Capital Markets	Lower Price Target	Outperform	$46.00 ➝ $40.00	Medium
2/3/2021	Morgan Stanley	Lower Price Target	Equal Weight	$38.00 ➝ $36.00	Low
2/3/2021	DA Davidson	Lower Price Target	Buy	$47.00 ➝ $39.00	Medium
1/29/2021	Northcoast Research	Downgrade	Buy ➝ Neutral		Low
1/19/2021	Citigroup	Boost Price Target	Buy	$39.00 ➝ $47.00	Medium
11/30/2020	William Blair	Reiterated Rating	Market Perform		Medium
11/17/2020	Argus	Boost Price Target		$34.00 ➝ $40.00	Low
11/2/2020	UBS Group	Downgrade	Buy ➝ Neutral	$31.00 ➝ $35.00	Low
10/29/2020	BMO Capital Markets	Boost Price Target	Outperform	$37.00 ➝ $46.00	Low
10/29/2020	DA Davidson	Boost Price Target	Buy	$33.00 ➝ $39.00	Low
10/28/2020	Wedbush	Boost Price Target		$36.00 ➝ $45.00	Low
10/28/2020	Stifel Nicolaus	Boost Price Target	Hold	$28.00 ➝ $35.00	Low
10/28/2020	Morgan Stanley	Reiterated Rating	Overweight ➝ Equal Weight	$38.00	Medium
10/27/2020	Wedbush	Reiterated Rating	Outperform	$36.00	High
7/29/2020	Stifel Nicolaus	Boost Price Target	Hold	$20.00 ➝ $27.00	Low
7/16/2020	Wedbush	Reiterated Rating	Neutral ➝ Outperform	$27.00 ➝ $36.00	Medium
7/15/2020	UBS Group	Upgrade	Neutral ➝ Buy	$24.00 ➝ $31.00	High
7/14/2020	BMO Capital Markets	Upgrade	Market Perform ➝ Outperform	$23.00 ➝ $33.00	High
7/10/2020	Royal Bank of Canada	Upgrade	Underperform ➝ Sector Perform	$19.00 ➝ $28.00	High
7/9/2020	Northcoast Research	Upgrade	Neutral ➝ Buy	$36.00	High
7/8/2020	Tigress Financial	Reiterated Rating	Buy		Low
7/6/2020	Citigroup	Initiated Coverage	Buy	$33.00	High
6/25/2020	Wolfe Research	Upgrade	Peer Perform ➝ Outperform	$28.00	High
6/9/2020	Wedbush	Boost Price Target	Neutral	$19.00 ➝ $27.00	Medium
5/27/2020	Wedbush	Reiterated Rating	Hold	$19.00	Low
5/5/2020	Argus	Upgrade	Hold ➝ Buy	$30.00	Medium
4/30/2020	Morgan Stanley	Boost Price Target	Overweight	$25.00 ➝ $30.00	High
4/29/2020	BMO Capital Markets	Boost Price Target	Market Perform	$20.00 ➝ $23.00	High
4/28/2020	Cfra	Lower Price Target	Hold	$32.00 ➝ $20.00	High
4/23/2020	William Blair	Reiterated Rating	Hold		Medium
4/23/2020	BMO Capital Markets	Lower Price Target	Market Perform	$37.00 ➝ $20.00	Medium
4/17/2020	Wedbush	Lower Price Target	Neutral	$25.00 ➝ $21.00	Medium
4/6/2020	Argus	Downgrade	Buy ➝ Hold		High
3/24/2020	Morgan Stanley	Lower Price Target	Overweight	$40.00 ➝ $25.00	High
3/16/2020	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Underperform	$36.00 ➝ $17.00	Medium
1/30/2020	BMO Capital Markets	Lower Price Target	Market Perform	$39.00 ➝ $37.00	Low
1/30/2020	Wells Fargo & Company	Lower Price Target	Equal Weight	$37.00 ➝ $35.00	Low
1/29/2020	Morgan Stanley	Lower Price Target		$43.00 ➝ $40.00	Low
1/29/2020	Robert W. Baird	Lower Price Target	Neutral	$42.00 ➝ $40.00	Medium
1/29/2020	Royal Bank of Canada	Lower Price Target	Sector Perform	$38.00 ➝ $36.00	Medium
1/29/2020	KeyCorp	Upgrade	Underweight ➝ Sector Weight		Low
1/24/2020	William Blair	Reiterated Rating	Hold		Medium
1/9/2020	Longbow Research	Reiterated Rating	Hold		High
12/16/2019	Robert W. Baird	Lower Price Target	Neutral	$45.00 ➝ $42.00	Medium
11/4/2019	KeyCorp	Downgrade	Sector Weight ➝ Underweight	$33.00	Medium
10/25/2019	Stifel Nicolaus	Set Price Target	Hold	$39.00	Low
10/9/2019	Wedbush	Lower Price Target	Neutral	$35.00 ➝ $33.00	Low
9/27/2019	Tigress Financial	Reiterated Rating	Buy		Low
9/23/2019	Longbow Research	Reiterated Rating	Hold		Low
7/30/2019	Morgan Stanley	Lower Price Target	Overweight	$46.00 ➝ $42.00	Low
7/26/2019	DA Davidson	Reiterated Rating	Sell		Low
7/19/2019	KeyCorp	Reiterated Rating	Hold		N/A
7/12/2019	Wedbush	Set Price Target	Hold	$35.00	High
6/4/2019	Wedbush	Set Price Target	Hold	$35.00	Low
6/4/2019	Northcoast Research	Reiterated Rating	Hold		Low
4/30/2019	Morgan Stanley	Lower Price Target	Overweight ➝ Overweight	$50.00 ➝ $46.00	Low
4/24/2019	The Goldman Sachs Group	Reiterated Rating	Neutral ➝ Sell	$37.00 ➝ $34.00	Low
4/8/2019	Wells Fargo & Company	Reiterated Rating	Outperform ➝ Market Perform	$49.00 ➝ $41.00	Medium
4/4/2019	Northcoast Research	Reiterated Rating	Neutral		Medium
2/22/2019	KeyCorp	Reiterated Rating	Hold		Low
1/29/2019	William Blair	Reiterated Rating	Market Perform		High
12/18/2018	Wells Fargo & Company	Lower Price Target	Outperform	$46.00 ➝ $40.00	Low
12/13/2018	Robert W. Baird	Lower Price Target	Neutral	$50.00 ➝ $45.00	Low
10/30/2018	Citigroup	Lower Price Target	Buy ➝ Buy	$53.00 ➝ $45.00	Low
10/25/2018	BMO Capital Markets	Lower Price Target	Market Perform	$45.00 ➝ $42.00	High
10/24/2018	Argus	Lower Price Target	Buy ➝ Buy	$50.00 ➝ $43.00	Medium
10/24/2018	Barclays	Lower Price Target	Underperform ➝ Underperform	$36.00 ➝ $35.00	Medium
10/22/2018	Wells Fargo & Company	Lower Price Target	Outperform ➝ Outperform	$49.00 ➝ $46.00	Medium
10/19/2018	BMO Capital Markets	Reiterated Rating	Outperform ➝ Market Perform	$52.00 ➝ $45.00	Medium
10/17/2018	Royal Bank of Canada	Lower Price Target	Sector Perform	$45.00 ➝ $43.00	High
10/16/2018	The Goldman Sachs Group	Set Price Target	Hold	$45.00	Low
10/4/2018	Wedbush	Lower Price Target	Neutral ➝ Neutral	$42.00 ➝ $40.00	Low
10/2/2018	Wolfe Research	Initiated Coverage	Peer Perform ➝ Peer Perform	$46.00	Low
8/14/2018	DA Davidson	Reiterated Rating	Sell		Medium
8/8/2018	Citigroup	Boost Price Target	Buy ➝ Buy	$50.00 ➝ $53.00	Low
7/25/2018	Stifel Nicolaus	Boost Price Target	Hold ➝ Hold	$45.00 ➝ $46.00	High
6/29/2018	Morgan Stanley	Lower Price Target	Overweight ➝ Overweight	$54.00 ➝ $53.00	Low
6/26/2018	Royal Bank of Canada	Lower Price Target	Market Perform	$40.00	Low
6/20/2018	Argus	Boost Price Target	Buy	$48.00 ➝ $50.00	Medium
6/7/2018	Wedbush	Lower Price Target	Neutral ➝ Neutral	$44.00 ➝ $42.00	Low
4/17/2018	The Goldman Sachs Group	Lower Price Target	Hold	$47.00 ➝ $45.00	Low
4/13/2018	Stifel Nicolaus	Lower Price Target	Hold ➝ Hold	$49.00 ➝ $45.00	Low
4/11/2018	Wedbush	Set Price Target	Neutral ➝ Hold	$49.00 ➝ $44.00	Low
3/29/2018	Longbow Research	Upgrade	Underperform ➝ Neutral		Medium
3/26/2018	Sanford C. Bernstein	Lower Price Target	Mkt Perform ➝ Market Perform	$52.00 ➝ $45.00	Medium
2/6/2018	Citigroup	Lower Price Target	Buy ➝ Buy	$57.00 ➝ $55.00	Low
2/1/2018	Wells Fargo & Company	Lower Price Target	Outperform	$59.00 ➝ $53.00	Low
1/31/2018	Stifel Nicolaus	Lower Price Target	Hold ➝ Hold	$54.00 ➝ $49.00	High
1/22/2018	Wells Fargo & Company	Upgrade	Market Perform ➝ Outperform	$59.00	Low
1/17/2018	Stifel Nicolaus	Reiterated Rating	Hold ➝ Hold	$49.00 ➝ $54.00	Medium
1/10/2018	Wedbush	Lower Price Target	Hold ➝ Neutral	$49.00	High
1/3/2018	The Goldman Sachs Group	Downgrade	Hold	$43.00	High
1/3/2018	Longbow Research	Downgrade	Neutral ➝ Underperform		High
12/7/2017	Wedbush	Boost Price Target	Neutral ➝ Neutral	$45.00 ➝ $49.00	Low
10/20/2017	Argus	Upgrade	Hold ➝ Buy	$53.00	N/A
10/18/2017	Stifel Nicolaus	Boost Price Target	Hold ➝ Hold	$48.00 ➝ $49.00	N/A
10/15/2017	The Goldman Sachs Group	Reiterated Rating	Hold		N/A
10/13/2017	BMO Capital Markets	Reiterated Rating	Buy	$56.00	N/A
10/10/2017	Stifel Nicolaus	Reiterated Rating	Buy	$51.00 ➝ $48.00	N/A
10/8/2017	Wedbush	Set Price Target	Hold	$45.00	N/A
10/2/2017	Wedbush	Reiterated Rating	Neutral	$45.00	Low
9/13/2017	UBS Group	Reiterated Rating	Hold	$47.00	Low
9/8/2017	BMO Capital Markets	Reiterated Rating	Buy	$56.00	Low
8/31/2017	KeyCorp	Reiterated Rating	Sector Weight		Low
8/28/2017	Aegis	Initiated Coverage	Hold ➝ Hold	$49.00	Medium
8/14/2017	Morgan Stanley	Lower Price Target	Overweight ➝ Overweight	$59.00 ➝ $54.00	Low
7/21/2017	Tigress Financial	Reiterated Rating	Buy		Medium
7/19/2017	Barclays	Lower Price Target	Underperform	$52.00 ➝ $45.00	Low
7/19/2017	The Goldman Sachs Group	Lower Price Target	Neutral ➝ Neutral	$51.00 ➝ $46.00	Low
7/14/2017	Longbow Research	Reiterated Rating	Neutral		Low
7/14/2017	Stifel Nicolaus	Lower Price Target	Hold	$61.00 ➝ $55.00	Low
7/13/2017	The Goldman Sachs Group	Reiterated Rating	Neutral	$53.00 ➝ $51.00	High
7/12/2017	Sandler O'Neill	Downgrade	Outperform ➝ Market Perform	$62.00 ➝ $55.00	Medium
7/12/2017	Sanford C. Bernstein	Downgrade	Outperform ➝ Market Perform	$55.00	High

(Data available from 7/5/2017 forward)

News Sentiment Rating

0.06 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

1 very positive mentions
13 positive mentions
0 negative mentions
0 very negative mentions

Mentions as of

12/6/2021

3 very positive mentions
25 positive mentions
2 negative mentions
0 very negative mentions

Mentions as of

1/5/2022

4 very positive mentions
19 positive mentions
4 negative mentions
0 very negative mentions

Mentions as of

2/4/2022

8 very positive mentions
29 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

3/6/2022

4 very positive mentions
18 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

4/5/2022

6 very positive mentions
19 positive mentions
3 negative mentions
0 very negative mentions

Mentions as of

5/5/2022

2 very positive mentions
18 positive mentions
2 negative mentions
0 very negative mentions

Mentions as of

6/4/2022

0 very positive mentions
19 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

7/4/2022

Current Sentiment

Recent Stories by Sentiment

Very Negative

No very negative mentions tracked during this time.

Negative

bizjournals.com
6/27/2022
Harley-Davidson union in Pennsylvania rejects tentative pact - Milwaukee Business Journal - The Business Journals

Positive

americanbankingnews.com
7/3/2022
Harley-Davidson (NYSE:HOG) Coverage Initiated at DA Davidson
seekingalpha.com
7/1/2022
Harley Davidson 'likely underperforms expectations' in Q2 earnings - D.A. Davidson - Seeking Alpha
barrons.com
7/1/2022
Harley-Davidson Is Likely to Underperform, Analyst Says. Here's Why. - Barron's
marketbeat.com
6/30/2022
Harley-Davidson (NYSE:HOG) Receives New Coverage from Analysts at DA Davidson
nasdaq.com
6/30/2022
August 12th Options Now Available For Harley-Davidson (HOG) - Nasdaq

Very Positive

No very positive mentions tracked during this time.

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Today's Range

Now: $31.99

$31.17

$32.61

50 Day Range

MA: $34.42

$30.32

$41.06

52 Week Range

Now: $31.99

$29.80

$47.23

Volume

48,361 shs

Average Volume

1,413,666 shs

Market Capitalization

$4.71 billion

P/E Ratio

8.06

Dividend Yield

1.97%

Beta

1.29

Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?: The following sell-side analysts have issued research reports on Harley-Davidson in the last year: BMO Capital Markets, DA Davidson, Edward Jones, Morgan Stanley, Northcoast Research, Robert W. Baird, Royal Bank of Canada, StockNews.com, TheStreet, Tigress Financial, Wedbush, and Wolfe Research.
View the latest analyst ratings for HOG.
What is the current price target for Harley-Davidson?: 0 Wall Street analysts have set twelve-month price targets for Harley-Davidson in the last year. Their average twelve-month price target is $46.62, suggesting a possible upside of 45.7%.
View the latest price targets for HOG.
What is the current consensus analyst rating for Harley-Davidson?: Harley-Davidson currently has 1 sell rating, 4 hold ratings and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in HOG, but not buy more shares or sell existing shares.
View the latest ratings for HOG.
What other companies compete with Harley-Davidson?: Other companies that are similar to Harley-Davidson include Yamaha Motor, Fox Factory, AEA-Bridges Impact, Leatt, Arcimoto, Bird Global, Curtiss Motorcycles, EZGO Technologies and New Dover Capital. Learn More about companies similar to Harley-Davidson.
How do I contact Harley-Davidson's investor relations team?: Harley-Davidson's physical mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company's listed phone number is (414) 342-4680 and its investor relations email address is [email protected] The official website for Harley-Davidson is www.harley-davidson.com. Learn More about contacing Harley-Davidson investor relations.

NYSE:HOG - Harley-Davidson Stock Price Target and Predictions

Analyst Price Target for HOG

Current Consensus is Hold

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.06 (Hold)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Harley-Davidson?

What is the current price target for Harley-Davidson?

What is the current consensus analyst rating for Harley-Davidson?

What other companies compete with Harley-Davidson?

How do I contact Harley-Davidson's investor relations team?