• Consensus Rating: Reduce
  • Consensus Price Target: $144.00
  • Forecasted Upside: -5.12%
  • Number of Analysts: 3
  • Breakdown:
  • 1 Sell Ratings
  • 2 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
$151.77
▲ +2.09 (1.40%)

This chart shows the closing price for HRI by one month, three months, or twelve months.

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Analyst Price Target for HRI

Analyst Price Target is $144.00
▼ -5.12% Downside Potential
This price target is based on 3 analysts offering 12 month price targets for Herc in the last 3 months. The average price target is $144.00, with a high forecast of $150.00 and a low forecast of $140.00. The average price target represents a -5.12% upside from the last price of $151.77.

This chart shows the closing price for HRI for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart




Current Consensus is Reduce

The current consensus among 3 investment analysts is to reduce stock in Herc. This Reduce consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
9/2/2022
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
12/1/2022
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
3/1/2023
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
5/30/2023
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
8/28/2023
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
11/26/2023
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
1/25/2024
  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings
2/24/2024

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 2 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
2/14/2024Robert W. BairdBoost TargetNeutral ➝ Neutral$117.00 ➝ $142.00Low
12/4/2023KeyCorpDowngradeOverweight ➝ Sector WeightLow
10/25/2023KeyCorpLower TargetOverweight ➝ Overweight$170.00 ➝ $150.00Low
7/25/2023Robert W. BairdBoost TargetNeutral$105.00 ➝ $124.00Low
7/21/2023Bank of AmericaDowngradeBuy ➝ Underperform$150.00 ➝ $140.00Low
7/13/2023KeyCorpBoost Target$150.00 ➝ $170.00Low
4/21/2023Bank of AmericaLower TargetBuy$170.00 ➝ $150.00Low
4/21/2023KeyCorpLower TargetOverweight$160.00 ➝ $150.00Low
4/10/2023KeyCorpLower Target$175.00 ➝ $160.00Low
2/16/2023KeyCorpBoost TargetOverweight$170.00 ➝ $175.00Low
1/18/2023KeyCorpBoost TargetOverweight$160.00 ➝ $170.00Low
1/13/2023BarclaysBoost TargetOverweight$160.00 ➝ $175.00Low
11/22/2022KeyCorpBoost TargetOverweight$145.00 ➝ $160.00Low
10/21/2022KeyCorpLower TargetOverweight$165.00 ➝ $145.00Low
10/14/2022The Goldman Sachs GroupLower TargetBuy$168.00 ➝ $150.00Low
8/22/2022KeyCorpBoost TargetOverweight$130.00 ➝ $165.00Low
7/22/2022Wells Fargo & CompanyLower Target$165.00Low
7/12/2022KeyCorpLower TargetOverweight$155.00 ➝ $130.00N/A
6/23/2022The Goldman Sachs GroupLower TargetBuy$205.00 ➝ $180.00Low
5/18/2022KeyCorpLower TargetOverweight$155.00High
4/22/2022Wells Fargo & CompanyBoost TargetOverweight$205.00 ➝ $207.00High
4/21/2022Robert W. BairdLower Target$161.00 ➝ $158.00High
3/18/2022KeyCorpLower TargetOverweight$225.00 ➝ $200.00High
3/11/2022Wells Fargo & CompanyInitiated CoverageOverweight$205.00Medium
1/21/2022Northcoast ResearchUpgradeNeutral ➝ Buy$205.00Low
12/21/2021Robert W. BairdDowngradeOutperform ➝ Neutral$222.00 ➝ $161.00Medium
10/22/2021KeyCorpBoost TargetOverweight$175.00 ➝ $225.00Low
9/28/2021The Goldman Sachs GroupBoost TargetBuy$143.00 ➝ $164.00Low
9/28/2021BarclaysBoost TargetOverweight$135.00 ➝ $200.00Low
9/22/2021KeyCorpBoost TargetOverweight$145.00 ➝ $175.00High
9/20/2021Robert W. BairdBoost TargetOutperform$145.00 ➝ $158.00High
7/23/2021The Goldman Sachs GroupBoost TargetBuy$125.00 ➝ $143.00Low
7/23/2021BarclaysBoost TargetOverweight$128.00 ➝ $135.00Low
7/22/2021KeyCorpBoost TargetOverweight$135.00 ➝ $145.00Low
7/22/2021Robert W. BairdBoost TargetOutperform$135.00 ➝ $145.00Low
7/14/2021BarclaysBoost TargetPositive ➝ Overweight$115.00 ➝ $128.00Low
7/6/2021KeyCorpBoost TargetOverweight$120.00 ➝ $135.00Low
4/22/2021Robert W. BairdBoost TargetOutperform$120.00 ➝ $130.00High
3/29/2021KeyCorpBoost TargetOverweight$112.00 ➝ $120.00N/A
3/23/2021KeyCorpBoost TargetOverweight$112.00 ➝ $120.00Medium
3/17/2021KeyCorpBoost TargetOverweight$98.00 ➝ $112.00High
3/16/2021Northcoast ResearchReiterated RatingBuy ➝ NeutralMedium
3/16/2021BarclaysBoost TargetOverweight$80.00 ➝ $115.00Medium
3/10/2021Northcoast ResearchDowngradeBuy ➝ NeutralHigh
2/24/2021Redburn PartnersInitiated CoverageBuyMedium
2/24/2021KeyCorpBoost Target$80.00 ➝ $98.00Low
2/19/2021BarclaysBoost TargetOverweight$76.00 ➝ $80.00High
2/18/2021Robert W. BairdBoost TargetOutperform$80.00 ➝ $88.00High
1/15/2021BarclaysBoost TargetOverweight$71.00 ➝ $76.00High
1/14/2021KeyCorpBoost TargetOverweight$75.00 ➝ $80.00Medium
12/21/2020BarclaysBoost TargetOverweight$51.00 ➝ $71.00Medium
12/9/2020KeyCorpInitiated CoverageOverweight$75.00Medium
10/23/2020Royal Bank of CanadaBoost TargetOutperform$44.00 ➝ $53.00High
7/8/2020Bank of AmericaUpgradeNeutral ➝ Buy$38.00Medium
6/29/2020Royal Bank of CanadaReiterated RatingBuy$30.00Medium
6/8/2020Robert W. BairdInitiated CoverageOutperform$40.00Medium
4/19/2020Royal Bank of CanadaReiterated RatingBuy$30.00Low
3/19/2020The Goldman Sachs GroupLower TargetBuy$60.00 ➝ $35.00High
9/26/2019Bank of AmericaDowngradeBuy ➝ Neutral$52.00Low
9/20/2019The Goldman Sachs GroupUpgradeNeutral ➝ Buy$37.00 ➝ $60.00High
8/29/2019Bank of AmericaSet TargetBuy$52.00Low
8/23/2019Buckingham ResearchSet TargetBuy$70.00High
6/14/2019Bank of AmericaInitiated CoverageBuy$50.00Low
3/29/2019Longbow ResearchInitiated CoverageBuy ➝ Buy$52.00High
(Data available from 2/24/2019 forward)

News Sentiment Rating

0.68 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 10 very positive mentions
  • 9 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
7/29/2023
  • 7 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
8/28/2023
  • 12 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
9/27/2023
  • 5 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
10/27/2023
  • 3 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
11/26/2023
  • 10 very positive mentions
  • 1 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
12/26/2023
  • 4 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
1/25/2024
  • 15 very positive mentions
  • 13 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
2/24/2024

Current Sentiment

  • 15 very positive mentions
  • 13 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
Herc logo
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment. The company also sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies; provides repair, maintenance, equipment management, and safety training services, as well as offers ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers through its sales team, industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. As of December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia, and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida.
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Today's Range

Now: $151.77
Low: $150.00
High: $153.83

50 Day Range

MA: $146.85
Low: $138.52
High: $154.71

52 Week Range

Now: $151.77
Low: $93.97
High: $156.59

Volume

203,566 shs

Average Volume

186,642 shs

Market Capitalization

$4.30 billion

P/E Ratio

12.54

Dividend Yield

1.78%

Beta

2.29

Frequently Asked Questions

What sell-side analysts currently cover shares of Herc?

The following Wall Street analysts have issued stock ratings on Herc in the last twelve months: Bank of America Co., KeyCorp, Robert W. Baird, and StockNews.com.
View the latest analyst ratings for HRI.

What is the current price target for Herc?

3 Wall Street analysts have set twelve-month price targets for Herc in the last year. Their average twelve-month price target is $144.00, suggesting a possible downside of 5.1%. KeyCorp has the highest price target set, predicting HRI will reach $150.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $140.00 for Herc in the next year.
View the latest price targets for HRI.

What is the current consensus analyst rating for Herc?

Herc currently has 1 sell rating and 2 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Reduce."
View the latest ratings for HRI.

What other companies compete with Herc?

Other companies that are similar to Herc include Schneider National, Matson, Joby Aviation, Copa and GATX. Learn More about companies similar to Herc.

How do I contact Herc's investor relations team?

Herc's physical mailing address is 27500 RIVERVIEW CENTER BOULEVARD, BONITA SPRINGS FL, 34134. The transportation company's listed phone number is 239-301-1000 and its investor relations email address is [email protected]. The official website for Herc is ir.hercrentals.com. Learn More about contacing Herc investor relations.