NYSE:HRI - Herc Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $91.20
  • Forecasted Upside: -10.98 %
  • Number of Analysts: 7
  • Breakdown:
  • 0 Sell Ratings
  • 1 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
▼ -3.46 (-3.27%)
1 month | 3 months | 12 months
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Analyst Price Target for HRI

Average Price Target: $91.20
▼ -10.98% Downside Potential
This price target is based on 7 analysts offering 12 month price targets for Herc in the last 3 months. The average price target is $91.20, with a high forecast of $130.00 and a low forecast of $38.00. The average price target represents a -10.98% upside from the last price of $102.45.


The current consensus among 7 investment analysts is to buy stock in Herc. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 4 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 4 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 5 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 4 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 0 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/22/2021Robert W. BairdBoost Price TargetOutperform$120.00 ➝ $130.00High
3/29/2021KeyCorpBoost Price TargetOverweight$112.00 ➝ $120.00N/A
3/23/2021KeyCorpBoost Price TargetOverweight$112.00 ➝ $120.00Medium
3/17/2021KeyCorpBoost Price TargetOverweight$98.00 ➝ $112.00High
3/16/2021Northcoast ResearchReiterated RatingBuy ➝ NeutralMedium
3/16/2021BarclaysBoost Price TargetOverweight$80.00 ➝ $115.00Medium
3/10/2021Northcoast ResearchDowngradeBuy ➝ NeutralHigh
2/24/2021Redburn PartnersInitiated CoverageBuyMedium
2/24/2021KeyCorpBoost Price Target$80.00 ➝ $98.00Low
2/19/2021BarclaysBoost Price TargetOverweight$76.00 ➝ $80.00High
2/18/2021Robert W. BairdBoost Price TargetOutperform$80.00 ➝ $88.00High
1/15/2021BarclaysBoost Price TargetOverweight$71.00 ➝ $76.00High
1/14/2021KeyCorpBoost Price TargetOverweight$75.00 ➝ $80.00Medium
12/21/2020BarclaysBoost Price TargetOverweight$51.00 ➝ $71.00Medium
12/9/2020KeyCorpInitiated CoverageOverweight$75.00Medium
10/23/2020Royal Bank of CanadaBoost Price TargetOutperform$44.00 ➝ $53.00High
7/8/2020Bank of AmericaUpgradeNeutral ➝ Buy$38.00Medium
6/29/2020Royal Bank of CanadaReiterated RatingBuy$30.00Medium
6/8/2020Robert W. BairdInitiated CoverageOutperform$40.00Medium
4/19/2020Royal Bank of CanadaReiterated RatingBuy$30.00Low
3/19/2020The Goldman Sachs GroupLower Price TargetBuy$60.00 ➝ $35.00High
9/26/2019Bank of AmericaDowngradeBuy ➝ Neutral$52.00Low
9/20/2019The Goldman Sachs GroupUpgradeNeutral ➝ Buy$37.00 ➝ $60.00High
8/29/2019Bank of AmericaSet Price TargetBuy$52.00Low
8/23/2019Buckingham ResearchSet Price TargetBuy$70.00High
6/14/2019Bank of AmericaInitiated CoverageBuy$50.00Low
3/29/2019Longbow ResearchInitiated CoverageBuy ➝ Buy$52.00High
11/9/2018Royal Bank of CanadaLower Price TargetOutperform$60.00Low
11/9/2018BarclaysSet Price TargetBuy$60.00Low
10/22/2018Northcoast ResearchUpgradeNeutral ➝ Buy$49.00Medium
7/13/2018Buckingham ResearchUpgradeNeutral ➝ Buy$67.00 ➝ $70.00Low
4/19/2018The Goldman Sachs GroupDowngradeNeutral ➝ Sell$43.00High
3/6/2018Northcoast ResearchReiterated RatingHoldLow
2/2/2018Royal Bank of CanadaInitiated CoverageOutperform ➝ Outperform$79.00High
1/24/2018BarclaysBoost Price TargetOverweight ➝ Overweight$70.00 ➝ $74.00Medium
12/19/2017Northcoast ResearchReiterated RatingBuy ➝ NeutralMedium
12/18/2017KeyCorpReiterated RatingBuy$68.00High
12/12/2017BarclaysInitiated CoverageOverweight$70.00High
11/21/2017Buckingham ResearchInitiated CoverageNeutral$55.00N/A
7/7/2017MKM PartnersReiterated RatingBuy$22.00Medium
5/18/2017SidotiDowngradeBuy ➝ NeutralHigh
4/13/2017Jefferies Financial GroupReiterated RatingHold$44.00Low
4/10/2017KeyCorpUpgradeSector Weight ➝ Overweight$60.00Medium
4/6/2017Northcoast ResearchUpgradeNeutral ➝ BuyMedium
3/3/2017BarclaysReiterated RatingHold$46.00N/A
2/7/2017Northcoast ResearchDowngradeBuy ➝ NeutralN/A
12/9/2016The Goldman Sachs GroupInitiated CoverageNeutral$43.00N/A
12/5/2016Northcoast ResearchInitiated CoverageBuy$48.00N/A
11/29/2016Jefferies Financial GroupInitiated CoverageHold$44.00N/A
11/8/2016BarclaysSet Price TargetHold$33.00N/A
8/15/2016BarclaysInitiated CoverageEqual Weight$34.00N/A
7/7/2016Longbow ResearchInitiated CoverageNeutralN/A
7/6/2016KeyCorpInitiated CoverageSector WeightN/A
(Data available from 6/21/2016 forward)
Herc logo
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment. The company also sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies; provides repair, maintenance, equipment management, and safety training services, as well as offers ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers through its sales team, industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. As of December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia, and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida.
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Today's Range

Now: $102.45
Low: $102.10
High: $105.20

50 Day Range

MA: $105.85
Low: $92.93
High: $115.02

52 Week Range

Now: $102.45
Low: $26.02
High: $117.26


409,000 shs

Average Volume

235,277 shs

Market Capitalization

$3.03 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Herc?

The following Wall Street analysts have issued stock ratings on Herc in the last twelve months: Bank of America Co., Barclays PLC, KeyCorp, Northcoast Research, Redburn Partners, Robert W. Baird, Royal Bank of Canada, TheStreet, and Zacks Investment Research.
View the latest analyst ratings for HRI.

What is the current price target for Herc?

5 Wall Street analysts have set twelve-month price targets for Herc in the last year. Their average twelve-month price target is $91.20, suggesting a possible downside of 11.0%. Robert W. Baird has the highest price target set, predicting HRI will reach $130.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $38.00 for Herc in the next year.
View the latest price targets for HRI.

What is the current consensus analyst rating for Herc?

Herc currently has 1 hold rating and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe HRI will outperform the market and that investors should add to their positions of Herc.
View the latest ratings for HRI.

What other companies compete with Herc?

How do I contact Herc's investor relations team?

Herc's physical mailing address is 27500 RIVERVIEW CENTER BOULEVARD, BONITA SPRINGS FL, 34134. The transportation company's listed phone number is 239-301-1000 and its investor relations email address is [email protected] The official website for Herc is ir.hercrentals.com.