NYSE:KR - The Kroger Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
About
FAQ

Consensus Rating: Hold
Consensus Price Target: $34.11
Forecasted Upside: -8.77 %
Number of Analysts: 18
Breakdown:
4 Sell Ratings
12 Hold Ratings
2 Buy Ratings
0 Strong Buy Ratings

^$37.39 As of 05/17/2021 01:00 AM ET

▲ +0.19 (0.51%)

1 month | 3 months | 12 months

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Analyst Price Target for KR

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

^$34.11

▼ -8.77% Downside Potential

This price target is based on 18 analysts offering 12 month price targets for The Kroger in the last 3 months. The average price target is $34.11, with a high forecast of $40.00 and a low forecast of $28.00. The average price target represents a -8.77% upside from the last price of $37.39.

Hold

The current consensus among 18 investment analysts is to hold stock in The Kroger. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
5 buy ratings
11 hold ratings
3 sell ratings

Ratings as of

11/24/2019

0 strong buy ratings
5 buy ratings
10 hold ratings
3 sell ratings

Ratings as of

2/22/2020

0 strong buy ratings
6 buy ratings
13 hold ratings
4 sell ratings

Ratings as of

5/22/2020

0 strong buy ratings
6 buy ratings
14 hold ratings
5 sell ratings

Ratings as of

8/20/2020

0 strong buy ratings
5 buy ratings
13 hold ratings
5 sell ratings

Ratings as of

11/18/2020

0 strong buy ratings
5 buy ratings
16 hold ratings
6 sell ratings

Ratings as of

2/16/2021

0 strong buy ratings
2 buy ratings
13 hold ratings
4 sell ratings

Ratings as of

4/17/2021

0 strong buy ratings
2 buy ratings
12 hold ratings
4 sell ratings

Ratings as of

5/17/2021

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price	Details
5/10/2021	The Goldman Sachs Group	Reiterated Rating	Neutral ➝ Sell	$37.00 ➝ $31.00	N/A	i
5/4/2021	The Goldman Sachs Group	Downgrade	Neutral ➝ Sell	$37.00 ➝ $31.00	High	i
3/11/2021	Morgan Stanley	Boost Price Target	Underweight	$28.00 ➝ $29.00	Low	i
3/5/2021	Morgan Stanley	Boost Price Target	Underweight	$28.00 ➝ $29.00	Low	i
2/23/2021	Bank of America	Downgrade	Neutral ➝ Underperform	$40.00 ➝ $28.00	Low	i
1/28/2021	Telsey Advisory Group	Downgrade	Outperform ➝ Market Perform	$43.00 ➝ $39.00	High	i Rating by J. Feldman at Telsey Advisory Group
1/27/2021	Wells Fargo & Company	Boost Price Target	Equal Weight	$31.00 ➝ $34.00	High	i
1/20/2021	Morgan Stanley	Downgrade	Equal Weight ➝ Underweight	$28.00	Low	i
1/7/2021	Barclays	Downgrade	Equal Weight ➝ Underweight	$31.00	N/A	i
12/7/2020	Morgan Stanley	Lower Price Target	Equal Weight	$35.00 ➝ $32.00	Medium	i Rating by Simeon Gutman at Morgan Stanley
12/4/2020	Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell	Lower Price Target	Neutral	$36.00 ➝ $33.00	Low	i
12/4/2020	Smith Barney Citigroup	Lower Price Target	Neutral	$36.00 ➝ $33.00	Low	i
12/4/2020	Credit Suisse Group	Lower Price Target	Neutral	$36.00 ➝ $34.00	Low	i Rating by Kaumil Gajrawala at Credit Suisse Group AG
11/20/2020	Jefferies Financial Group	Initiated Coverage	Hold	$33.00	Low	i
10/23/2020	Evercore ISI	Reiterated Rating	Outperform ➝ In-Line	$40.00 ➝ $36.00	Low	i
10/14/2020	Wells Fargo & Company	Downgrade	Overweight ➝ Equal Weight	$38.00 ➝ $34.00	High	i
9/16/2020	Northcoast Research	Reiterated Rating	Buy		Medium	i Rating by C. Cerankosky at Northcoast Research
9/14/2020	Scotiabank	Boost Price Target	Sector Outperform	$38.00 ➝ $40.00	Low	i
9/14/2020	UBS Group	Boost Price Target	Neutral	$35.00 ➝ $36.00	High	i
9/14/2020	Bank of America	Downgrade	Buy ➝ Neutral	$40.00	High	i
9/8/2020	Telsey Advisory Group	Boost Price Target	Outperform	$41.00 ➝ $43.00	Medium	i Rating by J. Feldman at Telsey Advisory Group
9/3/2020	Credit Suisse Group	Initiated Coverage	Hold	$35.00	Medium	i Rating by Kaumil Gajrawala at Credit Suisse Group AG
8/5/2020	Credit Suisse Group	Initiated Coverage	Hold	$35.00	Low	i Rating by Kaumil Gajrawala at Credit Suisse Group AG
8/5/2020	Oppenheimer	Reiterated Rating	Hold	$34.00	Low	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
7/29/2020	MKM Partners	Initiated Coverage	Neutral	$40.00	Medium	i Rating by William Kirk at MKM Partners
7/24/2020	BMO Capital Markets	Reiterated Rating	Hold	$34.00	Low	i
7/21/2020	The Goldman Sachs Group	Initiated Coverage	Neutral	$36.00	High	i
6/25/2020	Morgan Stanley	Boost Price Target	Equal Weight	$34.00 ➝ $35.00	Low	i Rating by Simeon Gutman at Morgan Stanley
6/19/2020	Deutsche Bank Aktiengesellschaft	Boost Price Target		$33.00 ➝ $35.00	High	i
6/18/2020	Oppenheimer	Initiated Coverage	Hold	$34.00	Medium	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
6/15/2020	UBS Group	Boost Price Target	Neutral	$33.00 ➝ $35.00	Medium	i
6/11/2020	Morgan Stanley	Reiterated Rating	Hold	$34.00	Medium	i Rating by Simeon Gutman at Morgan Stanley
6/11/2020	BMO Capital Markets	Boost Price Target	Neutral ➝ Market Perform	$31.00 ➝ $34.00	Medium	i
5/22/2020	Wells Fargo & Company	Boost Price Target	Overweight	$37.00 ➝ $38.00	Low	i
5/21/2020	JPMorgan Chase & Co.	Boost Price Target	Neutral	$33.00 ➝ $34.00	Low	i
5/13/2020	Bank of America	Boost Price Target	Buy	$37.00 ➝ $42.00	Medium	i
4/29/2020	CSFB	Boost Price Target	Neutral	$33.00 ➝ $35.00	Low	i
4/29/2020	Credit Suisse Group	Boost Price Target	Neutral	$33.00 ➝ $35.00	Low	i
4/17/2020	JPMorgan Chase & Co.	Boost Price Target	Neutral	$32.00 ➝ $33.00	Medium	i
4/15/2020	Citigroup	Downgrade	Buy ➝ Neutral		Medium	i Rating by Paul Lejuez at Citigroup Inc.
4/14/2020	Citigroup	Downgrade	Buy ➝ Neutral	$32.00	Low	i Rating by Paul Lejuez at Citigroup Inc.
4/6/2020	Deutsche Bank Aktiengesellschaft	Boost Price Target	Hold	$31.00 ➝ $33.00	Medium	i Rating by Paul Trussell at Deutsche Bank Aktiengesellschaft
3/31/2020	Wolfe Research	Initiated Coverage	Outperform		Low	i
3/26/2020	Exane BNP Paribas	Initiated Coverage	Underperform	$28.00	Low	i
3/26/2020	BNP Paribas	Initiated Coverage	Underperform	$28.00	High	i
3/18/2020	Telsey Advisory Group	Upgrade	Market Perform ➝ Outperform	$33.00 ➝ $39.00	High	i Rating by J. Feldman at Telsey Advisory Group
3/17/2020	Morgan Stanley	Boost Price Target	Equal Weight	$29.00 ➝ $31.00	High	i
3/9/2020	UBS Group	Boost Price Target	Neutral	$29.00 ➝ $33.00	Low	i Rating by Michael Lasser at UBS Group AG
3/6/2020	Telsey Advisory Group	Boost Price Target	Market Perform	$29.00 ➝ $33.00	High	i Rating by J. Feldman at Telsey Advisory Group
3/6/2020	Sanford C. Bernstein	Reiterated Rating	Buy	$37.00	Medium	i Rating by Brandon Fletcher at Sanford C. Bernstein
3/6/2020	Morgan Stanley	Boost Price Target	Equal Weight	$27.00 ➝ $29.00	Low	i Rating by Simeon Gutman at Morgan Stanley
3/6/2020	Deutsche Bank Aktiengesellschaft	Boost Price Target	Hold	$28.00 ➝ $31.00	High	i Rating by Paul Trussell at Deutsche Bank Aktiengesellschaft
3/6/2020	BMO Capital Markets	Boost Price Target	Market Perform	$26.00 ➝ $31.00	High	i
3/6/2020	Stephens	Boost Price Target	Equal Weight	$25.00 ➝ $35.00	Medium	i
3/6/2020	Credit Suisse Group	Downgrade	Outperform ➝ Neutral	$30.00 ➝ $33.00	Medium	i Rating by Judah Frommer at Credit Suisse Group AG
3/5/2020	Oppenheimer	Initiated Coverage	Hold	$34.00	High	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
3/5/2020	Cfra	Boost Price Target	Buy	$30.00 ➝ $37.00	Medium	i
3/4/2020	JPMorgan Chase & Co.	Boost Price Target	Neutral	$27.00 ➝ $28.00	High	i
3/2/2020	Telsey Advisory Group	Reiterated Rating	Market Perform	$29.00 ➝ $33.00	High	i Rating by J. Feldman at Telsey Advisory Group
1/22/2020	Morgan Stanley	Boost Price Target	Equal Weight	$26.00 ➝ $27.00	Low	i Rating by Simeon Gutman at Morgan Stanley
12/12/2019	Evercore ISI	Upgrade	In-Line ➝ Outperform	$33.00	Low	i
12/9/2019	Credit Suisse Group	Reiterated Rating	Buy	$30.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
12/6/2019	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Hold	$27.00 ➝ $28.00	Medium	i
12/6/2019	Telsey Advisory Group	Reiterated Rating	Market Perform	$29.00	High	i
12/2/2019	Wells Fargo & Company	Boost Price Target	Outperform	$29.00 ➝ $31.00	Medium	i
11/14/2019	Argus	Reiterated Rating	Buy		Low	i
11/12/2019	Deutsche Bank Aktiengesellschaft	Upgrade	Sell ➝ Hold	$22.00 ➝ $27.00	Low	i
11/6/2019	Telsey Advisory Group	Boost Price Target	Market Perform	$27.00 ➝ $29.00	High	i
10/28/2019	Oppenheimer	Lower Price Target	Outperform	$28.00 ➝ $26.00	Low	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
10/24/2019	JPMorgan Chase & Co.	Boost Price Target		$24.00 ➝ $27.00	Low	i
10/10/2019	Jefferies Financial Group	Downgrade	Buy ➝ Hold	$29.00 ➝ $26.00	High	i
9/24/2019	Citigroup	Lower Price Target	Buy	$30.00 ➝ $21.00	Low	i
9/13/2019	Bank of America	Set Price Target	Buy	$28.00	Low	i Rating by Robert Ohmes at Bank of America Co.
9/13/2019	Morgan Stanley	Set Price Target	Hold	$26.00	Low	i Rating by Simeon Gutman at Morgan Stanley
9/13/2019	UBS Group	Boost Price Target	Neutral	$25.00 ➝ $26.00	Medium	i
9/13/2019	Credit Suisse Group	Reiterated Rating	Outperform	$27.00 ➝ $29.00	Medium	i
9/12/2019	Oppenheimer	Set Price Target	Hold	$28.00	Low	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
9/11/2019	Pivotal Research	Reiterated Rating	Buy	$26.00 ➝ $30.00	Low	i
9/4/2019	BMO Capital Markets	Reiterated Rating	Market Perform	$24.00 ➝ $26.00	Medium	i
9/3/2019	Guggenheim	Set Price Target	Buy	$26.00	Low	i Rating by John Heinbockel at Guggenheim
8/2/2019	Pivotal Research	Upgrade	Hold ➝ Buy	$26.00	High	i
6/24/2019	Guggenheim	Lower Price Target		$31.00 ➝ $26.00	Low	i
6/21/2019	Telsey Advisory Group	Reiterated Rating	Market Perform ➝ Market Perform	$29.00 ➝ $27.00	High	i
6/18/2019	BMO Capital Markets	Lower Price Target	Market Perform	$24.00	High	i
5/29/2019	Bank of America	Lower Price Target	Buy ➝ Buy	$37.00 ➝ $30.00	Low	i Rating by Robert Ohmes at Bank of America Co.
5/20/2019	Sanford C. Bernstein	Upgrade	Market Perform ➝ Outperform	$33.00	Low	i
3/20/2019	Evercore ISI	Initiated Coverage	In-line ➝ In-Line	$27.00	Low	i
3/8/2019	Scotiabank	Set Price Target	Buy	$32.00	Low	i Rating by Patricia Baker at Scotiabank
3/8/2019	Pivotal Research	Reiterated Rating	Hold ➝ Hold	$31.00 ➝ $26.00	Medium	i
3/8/2019	Morgan Stanley	Lower Price Target	Equal Weight ➝ Equal Weight	$27.00 ➝ $26.00	Medium	i Rating by Vincent Sinisi at Morgan Stanley
3/8/2019	Buckingham Research	Lower Price Target	Underperform ➝ Underperform	$24.00 ➝ $22.00	Medium	i
3/8/2019	Credit Suisse Group	Lower Price Target	Outperform ➝ Outperform	$33.00 ➝ $30.00	High	i Rating by Judah Frommer at Credit Suisse Group AG
3/8/2019	Telsey Advisory Group	Reiterated Rating	Market Perform ➝ Market Perform	$31.00 ➝ $29.00	High	i
2/7/2019	Buckingham Research	Initiated Coverage	Underperform	$28.18	Low	i
12/7/2018	Loop Capital	Set Price Target	Hold	$30.00	Low	i Rating by Andrew Wolf at Loop Capital
12/7/2018	Stephens	Set Price Target	Hold	$30.00	Medium	i Rating by Ben Bienvenu at Stephens
12/7/2018	Credit Suisse Group	Boost Price Target	Outperform ➝ Outperform	$32.00 ➝ $33.00	Medium	i Rating by Judah Frommer at Credit Suisse Group AG
12/7/2018	Bank of America	Reiterated Rating	Buy ➝ Buy	$35.00 ➝ $37.00	Medium	i
12/4/2018	Credit Suisse Group	Reiterated Rating	Hold	$32.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
12/4/2018	Pivotal Research	Reiterated Rating	Hold	$31.00	High	i
10/31/2018	Jefferies Financial Group	Boost Price Target	Buy ➝ Buy	$33.00 ➝ $35.00	Medium	i
10/31/2018	UBS Group	Boost Price Target	Neutral ➝ Neutral	$29.00 ➝ $31.00	Medium	i
10/31/2018	Telsey Advisory Group	Boost Price Target	Market Perform ➝ Market Perform	$29.00 ➝ $31.00	Medium	i
10/9/2018	Deutsche Bank Aktiengesellschaft	Downgrade	Hold ➝ Sell	$30.00 ➝ $24.00	High	i
10/5/2018	Credit Suisse Group	Set Price Target	Buy	$32.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
9/27/2018	Morgan Stanley	Lower Price Target	Equal Weight ➝ Hold	$28.00 ➝ $27.00	Low	i
9/14/2018	Credit Suisse Group	Lower Price Target	Outperform	$33.00 ➝ $32.00	High	i Rating by Judah Frommer at Credit Suisse Group AG
9/14/2018	Stephens	Set Price Target	Hold	$28.00	High	i Rating by Ben Bienvenu at Stephens
9/13/2018	Credit Suisse Group	Set Price Target	Hold	$33.00	High	i Rating by Judah Frommer at Credit Suisse Group AG
9/13/2018	Telsey Advisory Group	Reiterated Rating	Market Perform ➝ Market Perform		Medium	i
9/10/2018	Wells Fargo & Company	Boost Price Target	Outperform ➝ Outperform	$33.00 ➝ $36.00	Medium	i
9/7/2018	Credit Suisse Group	Set Price Target	Hold	$33.00	High	i Rating by Judah Frommer at Credit Suisse Group AG
9/7/2018	Stephens	Set Price Target	Hold	$29.00	Low	i Rating by Ben Bienvenu at Stephens
7/23/2018	Northcoast Research	Reiterated Rating	Buy	$36.00	Low	i
7/6/2018	Citigroup	Initiated Coverage	Buy		Low	i
7/2/2018	Deutsche Bank Aktiengesellschaft	Initiated Coverage	Hold	$30.00	Low	i
6/29/2018	Credit Suisse Group	Set Price Target	Hold	$31.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
6/26/2018	Citigroup	Reiterated Rating	Buy	$34.00	Low	i
6/25/2018	Wolfe Research	Downgrade	Market Perform ➝ Underperform		Low	i
6/25/2018	Pivotal Research	Downgrade	Buy ➝ Hold	$30.00 ➝ $31.00	Medium	i Rating by Ajay Jain at Pivotal Research
6/22/2018	Credit Suisse Group	Boost Price Target	Outperform ➝ Outperform	$30.00 ➝ $31.00	Medium	i Rating by Judah Frommer at Credit Suisse Group AG
6/22/2018	Morgan Stanley	Boost Price Target	Equal Weight ➝ Equal Weight	$26.50 ➝ $28.00	Medium	i Rating by Vincent Sinisi at Morgan Stanley
6/22/2018	Jefferies Financial Group	Boost Price Target	Buy ➝ Buy	$31.00 ➝ $33.00	High	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
6/22/2018	Telsey Advisory Group	Boost Price Target	Market Perform	$27.00 ➝ $29.00	High	i
6/19/2018	Loop Capital	Boost Price Target	Hold	$25.00 ➝ $27.00	Low	i Rating by Andrew Wolf at Loop Capital
5/24/2018	Credit Suisse Group	Set Price Target	Buy	$30.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
5/17/2018	Credit Suisse Group	Set Price Target	Buy	$30.00	Low	i Rating by Judah Frommer at Credit Suisse Group AG
5/17/2018	Bank of America	Upgrade	Neutral ➝ Buy	$28.00 ➝ $33.00	Medium	i
5/11/2018	Moffett Nathanson	Downgrade	Buy ➝ Neutral		Low	i
4/17/2018	Credit Suisse Group	Initiated Coverage	Outperform ➝ Outperform	$28.00	Low	i
3/26/2018	Loop Capital	Set Price Target	Hold	$25.00	Low	i Rating by Andrew Wolf at Loop Capital
3/12/2018	Jefferies Financial Group	Set Price Target	Buy	$31.00	Low	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
3/12/2018	Morgan Stanley	Set Price Target	Hold	$27.00	Low	i Rating by Vincent Sinisi at Morgan Stanley
3/12/2018	Pivotal Research	Reiterated Rating	Buy	$32.00 ➝ $28.00	Medium	i Rating by Ajay Jain at Pivotal Research
3/12/2018	BMO Capital Markets	Set Price Target	Market Perform ➝ Hold	$31.00 ➝ $27.00	Low	i Rating by Kelly Bania at BMO Capital Markets
3/9/2018	Bank of America	Lower Price Target	Neutral ➝ Neutral	$33.00 ➝ $28.00	Low	i
3/9/2018	Royal Bank of Canada	Set Price Target	Buy	$36.00	Low	i Rating by William Kirk at Royal Bank of Canada
3/9/2018	Telsey Advisory Group	Reiterated Rating	Market Perform ➝ Market Perform	$32.00 ➝ $27.00	High	i
3/9/2018	Morgan Stanley	Reiterated Rating	Equal Weight ➝ Equal Weight	$29.00 ➝ $26.50	High	i
3/9/2018	Sanford C. Bernstein	Initiated Coverage	Mkt Perform ➝ Market Perform	$27.00	High	i
3/9/2018	Stephens	Set Price Target	Hold	$22.00	High	i Rating by Ben Bienvenu at Stephens
3/7/2018	Loop Capital	Set Price Target	Hold	$28.00	High	i Rating by Andrew Wolf at Loop Capital
3/6/2018	Pivotal Research	Reiterated Rating	Buy ➝ Buy	$32.00 ➝ $28.00	Low	i Rating by Ajay Jain at Pivotal Research
3/2/2018	BMO Capital Markets	Set Price Target	Hold	$31.00	Medium	i Rating by Kelly Bania at BMO Capital Markets
2/28/2018	Royal Bank of Canada	Reiterated Rating	Outperform	$38.00	Medium	i
2/6/2018	Morgan Stanley	Boost Price Target	Equal Weight ➝ Equal Weight	$28.00 ➝ $29.00	Medium	i
1/24/2018	BMO Capital Markets	Set Price Target	Hold	$31.00	Medium	i Rating by Kelly Bania at BMO Capital Markets
1/16/2018	Stephens	Set Price Target	Hold	$29.00	Medium	i Rating by Ben Bienvenu at Stephens
1/5/2018	Jefferies Financial Group	Upgrade	Hold ➝ Buy	$26.98 ➝ $33.00	Low	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
12/26/2017	Citigroup	Boost Price Target	Buy ➝ Buy	$30.00 ➝ $33.00	Low	i
12/20/2017	Wolfe Research	Upgrade	Underperform ➝ Market Perform		Low	i
12/4/2017	Oppenheimer	Reiterated Rating	Hold	$26.00	Low	i
12/4/2017	Moffett Nathanson	Initiated Coverage	Buy		Low	i
12/2/2017	Pivotal Research	Set Price Target	Buy	$30.00	High	i Rating by Ajay Jain at Pivotal Research
12/1/2017	BMO Capital Markets	Set Price Target	Hold	$29.00	Low	i Rating by Kelly Bania at BMO Capital Markets
12/1/2017	Telsey Advisory Group	Boost Price Target	Market Perform ➝ Market Perform	$24.00 ➝ $28.00	Low	i Rating by J. Feldman at Telsey Advisory Group
11/14/2017	The Goldman Sachs Group	Reiterated Rating	Neutral	$22.00	N/A	i Rating by Christopher Prykull at The Goldman Sachs Group, Inc.
11/6/2017	Northcoast Research	Upgrade	Neutral ➝ Buy		N/A	i Rating by C. Cerankosky at Northcoast Research
11/3/2017	Wells Fargo & Company	Reiterated Rating	Outperform ➝ Outperform	$26.00	N/A	i Rating by Zachary Fadem at Wells Fargo & Company
10/12/2017	UBS Group	Reiterated Rating	Hold	$24.00	N/A	i
10/12/2017	Stephens	Upgrade	Underweight ➝ Equal Weight	$36.44	N/A	i
10/4/2017	Oppenheimer	Reiterated Rating	Hold	$22.00	Low	i
9/12/2017	Pivotal Research	Upgrade	Hold ➝ Buy	$21.34 ➝ $25.00	Low	i
9/12/2017	Hilliard Lyons	Reiterated Rating	Buy	$30.00 ➝ $30.00	Low	i
9/11/2017	BMO Capital Markets	Lower Price Target	Market Perform	$24.00 ➝ $20.00	Low	i Rating by Kelly Bania at BMO Capital Markets
9/11/2017	The Goldman Sachs Group	Reiterated Rating	Neutral	$26.00 ➝ $23.00	Low	i
9/11/2017	Jefferies Financial Group	Lower Price Target	Hold ➝ Hold	$24.00 ➝ $19.00	Low	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
9/11/2017	Deutsche Bank Aktiengesellschaft	Downgrade	Buy ➝ Hold	$26.00 ➝ $21.00	Medium	i Rating by Shane Higgins at Deutsche Bank Aktiengesellschaft
9/8/2017	Oppenheimer	Downgrade	Market Perform	$28.00 ➝ $23.00	Medium	i
9/8/2017	UBS Group	Downgrade	Outperform ➝ Market Perform		High	i
9/7/2017	Royal Bank of Canada	Reiterated Rating	Overweight		High	i Rating by William Kirk at Royal Bank of Canada
9/6/2017	UBS Group	Reiterated Rating	Neutral	$24.00	Low	i
9/5/2017	Oppenheimer	Reiterated Rating	Buy	$28.00 ➝ $28.00	Low	i
9/5/2017	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Buy	$26.00	Low	i Rating by Shane Higgins at Deutsche Bank Aktiengesellschaft
8/31/2017	Jefferies Financial Group	Reiterated Rating	Hold	$25.00 ➝ $24.00	Medium	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
8/28/2017	Royal Bank of Canada	Set Price Target	Buy	$34.00	Low	i Rating by William Kirk at Royal Bank of Canada
8/25/2017	Jefferies Financial Group	Reiterated Rating	Hold		Low	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
8/11/2017	Stephens	Initiated Coverage	Underweight	$20.00	Low	i
7/18/2017	Royal Bank of Canada	Set Price Target	Buy	$34.00	Low	i Rating by William Kirk at Royal Bank of Canada
7/2/2017	Wells Fargo & Company	Reiterated Rating	Outperform	$28.00	Low	i Rating by Zachary Fadem at Wells Fargo & Company
6/23/2017	Jefferies Financial Group	Reiterated Rating	Hold	$26.00 ➝ $25.00	Low	i
6/19/2017	Deutsche Bank Aktiengesellschaft	Set Price Target	Buy	$35.00 ➝ $26.00	Low	i Rating by Shane Higgins at Deutsche Bank Aktiengesellschaft
6/19/2017	Argus	Reiterated Rating	Buy		Low	i
6/19/2017	Morgan Stanley	Downgrade	Overweight ➝ Equal Weight	$40.00 ➝ $30.00	Low	i
6/18/2017	Oppenheimer	Reiterated Rating	Outperform	$38.00 ➝ $28.00	Low	i
6/16/2017	UBS Group	Reiterated Rating	Neutral	$32.00 ➝ $27.00	N/A	i
6/16/2017	Morgan Stanley	Reiterated Rating	Overweight ➝ Equal Weight	$40.00 ➝ $30.00	Medium	i
6/16/2017	BMO Capital Markets	Set Price Target	Hold	$32.00 ➝ $27.00	Medium	i Rating by Kelly Bania at BMO Capital Markets
6/16/2017	Jefferies Financial Group	Reiterated Rating	Hold	$30.00 ➝ $26.00	Medium	i
6/16/2017	Royal Bank of Canada	Lower Price Target	Outperform	$37.00 ➝ $34.00	High	i Rating by William Kirk at Royal Bank of Canada
6/16/2017	Scotiabank	Lower Price Target	Outperform	$36.00 ➝ $31.00	High	i
6/16/2017	Barclays	Lower Price Target	Equal Weight	$33.00 ➝ $25.00	High	i
6/16/2017	The Goldman Sachs Group	Downgrade	Buy ➝ Neutral	$33.00 ➝ $26.00	High	i
6/16/2017	JPMorgan Chase & Co.	Downgrade	Overweight ➝ Neutral	$34.00 ➝ $24.00	High	i
6/16/2017	Telsey Advisory Group	Downgrade	Outperform ➝ Market Perform	$38.00 ➝ $29.00	High	i Rating by J. Feldman at Telsey Advisory Group
6/15/2017	Bank of America	Downgrade	Buy ➝ Neutral		High	i
6/13/2017	Royal Bank of Canada	Reiterated Rating	Buy	$34.00	Medium	i Rating by William Kirk at Royal Bank of Canada
6/12/2017	Wells Fargo & Company	Reiterated Rating	Buy	$35.00 ➝ $28.00	Medium	i Rating by Zachary Fadem at Wells Fargo & Company
6/10/2017	BMO Capital Markets	Set Price Target	Hold	$32.00	High	i Rating by Kelly Bania at BMO Capital Markets
5/24/2017	Loop Capital	Reiterated Rating	Hold	$32.00	Low	i
5/15/2017	Loop Capital	Initiated Coverage	Hold ➝ Hold	$32.00	Low	i
5/12/2017	Royal Bank of Canada	Reiterated Rating	Buy	$37.00	Low	i
5/12/2017	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Buy		Low	i Rating by Shane Higgins at Deutsche Bank Aktiengesellschaft
4/18/2017	BMO Capital Markets	Set Price Target	Hold	$32.00	Low	i Rating by Kelly Bania at BMO Capital Markets
3/23/2017	UBS Group	Initiated Coverage	Neutral	$32.00	N/A	i
3/23/2017	Royal Bank of Canada	Upgrade	Sector Perform ➝ Outperform	$37.00	Low	i
3/7/2017	Northcoast Research	Downgrade	Buy ➝ Neutral		N/A	i Rating by C. Cerankosky at Northcoast Research
3/6/2017	Hilliard Lyons	Downgrade	Buy		N/A	i
3/5/2017	Deutsche Bank Aktiengesellschaft	Set Price Target	Buy	$39.00 ➝ $35.00	N/A	i Rating by shane higgins at Deutsche Bank Aktiengesellschaft
3/4/2017	BMO Capital Markets	Set Price Target	Hold	$35.00	N/A	i Rating by Kelly Bania at BMO Capital Markets
3/3/2017	Wells Fargo & Company	Reiterated Rating	Buy		N/A	i
3/3/2017	Pivotal Research	Lower Price Target	Hold	$35.00 ➝ $32.00	N/A	i
3/3/2017	Argus	Lower Price Target	Buy	$43.00 ➝ $40.00	N/A	i
3/3/2017	The Goldman Sachs Group	Downgrade	Conviction-Buy ➝ Buy		N/A	i
3/3/2017	BMO Capital Markets	Lower Price Target	Market Perform	$35.00 ➝ $34.00	N/A	i Rating by kelly bania at BMO Capital Markets
3/3/2017	Jefferies Financial Group	Reiterated Rating	Hold	$30.00	N/A	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
3/2/2017	Credit Suisse Group	Set Price Target	Hold	$33.00	N/A	i Rating by Edward Kelly at Credit Suisse Group AG
2/28/2017	Barclays	Reiterated Rating	Equal Weight	$33.00	N/A	i Rating by meredith adler at Barclays PLC
2/28/2017	Guggenheim	Reiterated Rating	Buy	$40.00	N/A	i
2/22/2017	Oppenheimer	Reiterated Rating	Outperform	$36.00 ➝ $38.00	N/A	i
1/19/2017	Credit Suisse Group	Reiterated Rating	Neutral	$29.00 ➝ $33.00	N/A	i Rating by edward kelly at Credit Suisse Group AG
12/14/2016	Piper Jaffray Companies	Upgrade	Underweight ➝ Neutral	$28.00 ➝ $34.00	N/A	i
12/6/2016	Guggenheim	Reiterated Rating	Buy	$40.00	N/A	i
12/2/2016	Pivotal Research	Downgrade	Buy ➝ Hold	$38.00 ➝ $35.00	N/A	i
12/2/2016	Jefferies Financial Group	Lower Price Target		$30.00	N/A	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
12/2/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$37.00	N/A	i Rating by William Kirk at Royal Bank of Canada
12/1/2016	Oppenheimer	Reiterated Rating	Outperform	$40.00	N/A	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
12/1/2016	SunTrust Banks	Reiterated Rating	Neutral	$35.00	N/A	i Rating by david magee at SunTrust Banks, Inc.
12/1/2016	Jefferies Financial Group	Set Price Target	Hold	$32.00	N/A	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
12/1/2016	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Buy	$39.00	N/A	i Rating by shane higgins at Deutsche Bank Aktiengesellschaft
12/1/2016	Citigroup	Reiterated Rating	Buy	$39.00	N/A	i Rating by Alvin Concepcion at Citigroup Inc.
12/1/2016	Argus	Reiterated Rating	Buy	$43.00	N/A	i
11/30/2016	Wells Fargo & Company	Reiterated Rating	Outperform	$37.50	N/A	i
11/30/2016	BMO Capital Markets	Reiterated Rating	Market Perform	$35.00	N/A	i Rating by kelly bania at BMO Capital Markets
11/29/2016	Barclays	Reiterated Rating	Equal Weight	$33.00	N/A	i Rating by meredith adler at Barclays PLC
11/28/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$37.00	N/A	i Rating by william kirk at Royal Bank of Canada
11/28/2016	Guggenheim	Reiterated Rating	Buy	$40.00	N/A	i
11/3/2016	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Buy	$39.00	N/A	i Rating by shane higgins at Deutsche Bank Aktiengesellschaft
10/31/2016	Guggenheim	Reiterated Rating	Buy	$40.00	N/A	i
10/26/2016	Deutsche Bank Aktiengesellschaft	Reiterated Rating	Buy	$39.00	N/A	i Rating by shane higgins at Deutsche Bank Aktiengesellschaft
10/26/2016	Jefferies Financial Group	Reiterated Rating	Hold	$33.00	N/A	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
10/12/2016	Morgan Stanley	Reiterated Rating	Overweight	$40.00	N/A	i
10/7/2016	Citigroup	Set Price Target	Buy	$39.00	N/A	i Rating by Alvin Concepcion at Citigroup Inc.
10/5/2016	Oppenheimer	Reiterated Rating	Outperform	$40.00	N/A	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
10/1/2016	Jefferies Financial Group	Set Price Target	Hold	$32.00	N/A	i Rating by Christopher Mandeville at Jefferies Financial Group Inc.
9/23/2016	Barclays	Initiated Coverage	Equal Weight	$33.00	N/A	i
9/16/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$37.00	N/A	i Rating by william kirk at Royal Bank of Canada
9/14/2016	The Goldman Sachs Group	Reiterated Rating	Buy	$40.00 ➝ $39.00	N/A	i
9/13/2016	Citigroup	Lower Price Target	Buy	$43.00 ➝ $39.00	N/A	i Rating by Alvin Concepcion at Citigroup Inc.
9/12/2016	SunTrust Banks	Set Price Target	Hold	$39.00 ➝ $35.00	N/A	i
9/12/2016	Argus	Lower Price Target	Buy	$45.00 ➝ $43.00	N/A	i
9/12/2016	Telsey Advisory Group	Lower Price Target	Outperform	$46.00 ➝ $40.00	N/A	i
9/11/2016	BMO Capital Markets	Set Price Target	Hold	$35.00	N/A	i Rating by kelly bania at BMO Capital Markets
9/9/2016	Deutsche Bank Aktiengesellschaft	Lower Price Target	Buy	$41.00 ➝ $39.00	N/A	i Rating by Karen Short at Deutsche Bank Aktiengesellschaft
9/8/2016	Credit Suisse Group	Set Price Target	Hold	$34.00 ➝ $29.00	N/A	i Rating by edward kelly at Credit Suisse Group AG
9/8/2016	Piper Jaffray Companies	Reiterated Rating	Underweight	$31.00	N/A	i
9/7/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$39.00 ➝ $37.00	N/A	i
9/7/2016	Royal Bank of Canada	Lower Price Target	Sector Perform	$39.00 ➝ $37.00	N/A	i Rating by William Kirk at Royal Bank of Canada
8/31/2016	Jefferies Financial Group	Lower Price Target	Hold	$39.00 ➝ $37.00	N/A	i
8/29/2016	Citigroup	Lower Price Target	Buy	$44.00 ➝ $43.00	N/A	i Rating by Alvin Concepcion at Citigroup Inc.
8/24/2016	Oppenheimer	Lower Price Target	Outperform	$42.00 ➝ $40.00	N/A	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
8/23/2016	Cleveland Research	Downgrade	Buy ➝ Hold		N/A	i
8/4/2016	Wells Fargo & Company	Reiterated Rating	Outperform		N/A	i
8/2/2016	BMO Capital Markets	Downgrade	Outperform ➝ Market Perform	$34.01 ➝ $35.00	N/A	i
7/28/2016	Wolfe Research	Downgrade	Peer Perform ➝ Underperform		N/A	i
7/28/2016	Credit Suisse Group	Reiterated Rating	Hold	$34.00	N/A	i Rating by Edward Kelly at Credit Suisse Group AG
7/26/2016	The Goldman Sachs Group	Upgrade	Neutral ➝ Buy	$42.00	N/A	i
7/15/2016	Oppenheimer	Reiterated Rating	Outperform	$42.00	N/A	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
6/23/2016	Hilliard Lyons	Upgrade	Neutral ➝ Buy	$41.00	N/A	i Rating by Jeffrey Thomison at Hilliard Lyons
6/21/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$39.00	N/A	i Rating by William Kirk at Royal Bank of Canada
6/20/2016	Citigroup	Reiterated Rating	Buy	$44.00	N/A	i Rating by Alvin Concepcion at Citigroup Inc.
6/17/2016	Deutsche Bank Aktiengesellschaft	Lower Price Target	Buy	$48.00 ➝ $41.00	N/A	i Rating by Karen Short at Deutsche Bank Aktiengesellschaft
6/17/2016	Piper Jaffray Companies	Reiterated Rating	Underweight	$29.00	N/A	i
6/15/2016	Wolfe Research	Downgrade	Outperform ➝ Market Perform		N/A	i
6/13/2016	Royal Bank of Canada	Reiterated Rating	Sector Perform	$39.00	N/A	i
6/6/2016	Oppenheimer	Reiterated Rating	Buy	$42.00	N/A	i Rating by Rupesh Parikh at Oppenheimer Holdings Inc.
5/20/2016	Jefferies Financial Group	Reiterated Rating	Hold		N/A	i

(Data available from 5/18/2016 forward)

The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets; and sells fuel through 1,596 fuel centers. As of January 30, 2021, the company operated 2,742 retail food stores under various banner names in 35 states and the District of Columbia as well as an online retail store. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

Today's Range

Now: $37.39

$37.27

$38.14

50 Day Range

MA: $37.16

$35.89

$38.86

52 Week Range

Now: $37.39

$30.35

$42.99

Volume

5,929,315 shs

Average Volume

10,459,475 shs

Market Capitalization

$28.12 billion

P/E Ratio

9.97

Dividend Yield

1.94%

Beta

0.36

Frequently Asked Questions

What sell-side analysts currently cover shares of The Kroger?

The following sell-side analysts have issued stock ratings on The Kroger in the last year: Bank of America Co., Barclays PLC, BMO Capital Markets, Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, Credit Suisse Group AG, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., MKM Partners, Morgan Stanley, Northcoast Research, Oppenheimer Holdings Inc., Scotiabank, Smith Barney Citigroup, Telsey Advisory Group, The Goldman Sachs Group, Inc., UBS Group AG, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for KR.

What is the current price target for The Kroger?

18 Wall Street analysts have set twelve-month price targets for The Kroger in the last year. Their average twelve-month price target is $34.11, suggesting a possible downside of 8.8%. MKM Partners has the highest price target set, predicting KR will reach $40.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $28.00 for The Kroger in the next year.
View the latest price targets for KR.

What is the current consensus analyst rating for The Kroger?

The Kroger currently has 4 sell ratings, 12 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in KR, but not buy more shares or sell existing shares.
View the latest ratings for KR.

What other companies compete with The Kroger?

Other companies that are similar to The Kroger include Casey's General Stores, Weis Markets, Ingles Markets, Village Super Market and Natural Grocers by Vitamin Cottage.

How do I contact The Kroger's investor relations team?

The Kroger's physical mailing address is 1014 VINE STREET, CINCINNATI OH, 45202. The company's listed phone number is 513-762-4000 and its investor relations email address is [email protected] The official website for The Kroger is www.thekrogerco.com.