NYSE:LAD - Lithia Motors Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $363.82
  • Forecasted Upside: 12.09 %
  • Number of Analysts: 11
  • Breakdown:
  • 1 Sell Ratings
  • 4 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
▼ -0.68 (-0.21%)

This chart shows the closing price for LAD by one month, three months, or twelve months.

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Analyst Price Target for LAD

Analyst Price Target is $363.82
▲ +12.09% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Lithia Motors in the last 3 months. The average price target is $363.82, with a high forecast of $500.00 and a low forecast of $285.00. The average price target represents a 12.09% upside from the last price of $324.57.

This chart shows the closing price for LAD for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 11 investment analysts is to hold stock in Lithia Motors. This rating has held steady since February 2021, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 8 buy ratings
  • 0 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 0 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 0 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 0 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 4 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 4 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 4 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 4 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/21/2021Bank of AmericaUpgradeNeutral ➝ Buy$420.00 ➝ $460.00High
4/23/2021Morgan StanleyBoost Price TargetUnderweight$310.00 ➝ $320.00Low
4/22/2021GuggenheimBoost Price TargetBuy$462.00 ➝ $465.00Medium
3/11/2021Craig HallumBoost Price TargetBuy$450.00 ➝ $500.00Low
2/24/2021CitigroupBoost Price TargetNeutral$320.00 ➝ $385.00High
2/10/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$310.00Low
2/4/2021Craig HallumBoost Price TargetBuy$350.00 ➝ $450.00High
1/13/2021Morgan StanleyLower Price TargetEqual Weight$315.00 ➝ $294.00High
12/21/2020The Goldman Sachs GroupInitiated CoverageNeutral$312.00Low
12/9/2020Smith Barney CitigroupInitiated CoverageNeutral$320.00High
12/9/2020Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon RussellInitiated CoverageNeutral$320.00High
12/7/2020Morgan StanleyDowngradeOverweight ➝ Equal Weight$315.00Medium
11/17/2020Bank of AmericaBoost Price TargetNeutral$300.00 ➝ $310.00Medium
10/22/2020Craig HallumBoost Price Target$300.00 ➝ $350.00Medium
10/19/2020Seaport Global SecuritiesInitiated CoverageBuy$305.00High
10/2/2020JPMorgan Chase & Co.Boost Price Target$280.00 ➝ $330.00High
10/1/2020Craig HallumBoost Price TargetBuy$260.00 ➝ $300.00High
8/28/2020JPMorgan Chase & Co.Boost Price TargetNeutral ➝ Overweight$240.00 ➝ $280.00Low
8/27/2020BenchmarkBoost Price TargetBuy$240.00 ➝ $285.00High
8/12/2020GuggenheimBoost Price TargetPositive ➝ Buy$233.00 ➝ $275.00High
7/27/2020Morgan StanleyBoost Price TargetOverweight$180.00 ➝ $250.00Low
7/23/2020Craig HallumBoost Price Target$170.00 ➝ $260.00Low
7/23/2020GuggenheimBoost Price Target$162.00 ➝ $233.00Low
7/23/2020JPMorgan Chase & Co.Boost Price TargetOverweight$170.00 ➝ $240.00High
7/10/2020Morgan StanleyBoost Price TargetOverweight$125.00 ➝ $180.00High
7/8/2020JPMorgan Chase & Co.Boost Price TargetOverweight$142.00 ➝ $170.00Low
6/29/2020Craig HallumBoost Price TargetBuy$140.00 ➝ $170.00High
5/18/2020Morgan StanleyBoost Price TargetOverweight$107.00 ➝ $125.00High
4/23/2020GuggenheimBoost Price TargetBuy$113.00 ➝ $122.00Medium
4/23/2020JPMorgan Chase & Co.Boost Price TargetOverweight$111.00 ➝ $120.00Medium
4/23/2020Morgan StanleyBoost Price TargetOverweight$101.00 ➝ $107.00Medium
4/13/2020Morgan StanleyBoost Price TargetOverweight$98.00 ➝ $101.00High
3/30/2020Morgan StanleyLower Price TargetOverweight$149.00 ➝ $98.00Low
3/26/2020Craig HallumLower Price TargetBuy$170.00 ➝ $140.00Medium
3/23/2020BenchmarkLower Price TargetBuy$170.00 ➝ $150.00High
3/11/2020JPMorgan Chase & Co.Lower Price TargetOverweight$165.00 ➝ $130.00High
3/11/2020Morgan StanleyLower Price TargetOverweight$159.00 ➝ $149.00High
3/3/2020Bank of AmericaLower Price TargetUnderperform$140.00 ➝ $136.00Medium
2/24/2020Buckingham ResearchUpgradeNeutral ➝ Buy$144.00 ➝ $155.00Medium
2/13/2020Craig HallumLower Price TargetBuy$200.00 ➝ $170.00Low
1/9/2020BenchmarkInitiated CoverageBuy$185.00High
12/18/2019JPMorgan Chase & Co.Boost Price TargetOverweight$155.00 ➝ $175.00Medium
10/24/2019GuggenheimBoost Price TargetBuy$147.00 ➝ $171.00Low
10/24/2019Craig HallumBoost Price TargetBuy$145.00 ➝ $200.00Low
10/15/2019Morgan StanleyBoost Price TargetOverweight$144.00 ➝ $151.00Low
9/13/2019Bank of AmericaDowngradeNeutral ➝ UnderperformHigh
8/2/2019Morgan StanleyBoost Price TargetOverweight$129.00 ➝ $144.00Low
7/25/2019Craig HallumBoost Price TargetBuy$125.00 ➝ $145.00Medium
7/9/2019Morgan StanleyBoost Price TargetOverweight$128.00 ➝ $129.00Medium
7/9/2019JPMorgan Chase & Co.Boost Price TargetOverweight$117.00 ➝ $122.00Low
7/8/2019Buckingham ResearchDowngradeBuy ➝ Neutral$120.00 ➝ $125.00High
7/7/2019Longbow ResearchReiterated RatingBuy$132.00High
5/31/2019Longbow ResearchInitiated CoverageBuy$132.00High
5/6/2019Morgan StanleyBoost Price TargetOverweight$117.00 ➝ $128.00Low
4/26/2019Bank of AmericaDowngradeBuy ➝ Neutral$102.00 ➝ $115.00High
4/25/2019Buckingham ResearchBoost Price TargetBuy ➝ Buy$106.00 ➝ $120.00Low
4/25/2019Craig HallumReiterated RatingBuy$103.00 ➝ $125.00High
4/25/2019StephensUpgradeEqual Weight ➝ Overweight$106.00 ➝ $132.00High
4/16/2019Morgan StanleyBoost Price TargetOverweight ➝ Overweight$99.00 ➝ $104.00Low
2/19/2019JPMorgan Chase & Co.Initiated CoverageOverweight ➝ Overweight$112.00Medium
2/13/2019Seaport Global SecuritiesInitiated CoverageBuy ➝ Buy$110.00High
11/14/2018Morgan StanleyBoost Price TargetOverweight ➝ Buy$107.00 ➝ $108.00Low
10/25/2018Buckingham ResearchSet Price TargetBuy$100.00 ➝ $106.00Low
10/25/2018Craig HallumSet Price TargetBuy$94.00 ➝ $103.00Low
10/24/2018Bank of AmericaUpgradeNeutral ➝ Buy$110.00High
10/2/2018Wolfe ResearchInitiated CoverageOutperform ➝ Peer PerformHigh
9/21/2018GuggenheimUpgradeNeutral ➝ BuyHigh
9/13/2018Craig HallumReiterated RatingBuyLow
8/15/2018Morgan StanleyLower Price TargetOverweight ➝ Buy$126.00 ➝ $107.00Medium
7/26/2018Buckingham ResearchLower Price TargetBuy ➝ Buy$129.00 ➝ $100.00Medium
7/26/2018Craig HallumLower Price TargetBuy$120.00 ➝ $94.00Medium
7/25/2018StephensDowngradeOverweight ➝ Equal WeightHigh
7/10/2018Morgan StanleyUpgradeBuyLow
4/16/2018GuggenheimInitiated CoverageNeutralLow
3/14/2018Morgan StanleyBoost Price TargetOverweight ➝ Overweight$116.00 ➝ $126.00Low
2/15/2018StephensReiterated RatingBuyLow
2/15/2018Buckingham ResearchLower Price TargetBuy$137.00 ➝ $131.00Low
1/8/2018Bank of AmericaUpgradeUnderperform ➝ Neutral$128.00Low
11/13/2017KeyCorpReiterated RatingBuy$130.00N/A
10/4/2017Berenberg BankInitiated CoverageHold ➝ Hold$126.00Low
10/4/2017KeyCorpReiterated RatingBuy$119.00 ➝ $130.00Low
8/3/2017Jefferies Financial GroupReiterated RatingBuy$125.00Low
8/2/2017Morgan StanleyReiterated RatingOverweight$106.00 ➝ $116.00Medium
6/28/2017Jefferies Financial GroupReiterated RatingBuy$115.00Medium
6/16/2017Bank of AmericaDowngradeNeutral ➝ Underperform$92.00High
6/14/2017Seaport Global SecuritiesInitiated CoverageNeutralLow
6/9/2017Morgan StanleyLower Price TargetOverweight$115.00 ➝ $106.00Low
3/16/2017Jefferies Financial GroupSet Price TargetBuy$115.00High
2/1/2017Susquehanna BancsharesInitiated CoverageNeutral$104.00N/A
11/16/2016KeyCorpInitiated CoverageOverweightN/A
10/21/2016StephensSet Price TargetBuy$114.00N/A
8/31/2016Wolfe ResearchInitiated CoverageOutperformN/A
(Data available from 6/23/2016 forward)
Lithia Motors logo
Lithia Motors, Inc. operates as an automotive retailer in the United States. The company operates through three segments: Domestic, Import, and Luxury. It offers new and used vehicles; vehicle financing services; warranties, insurance contracts, and vehicle and theft protection services; and automotive repair and maintenance services, as well as sells vehicle body and parts. As of February 19, 2021, the company operated through 210 stores. It also offers its products online through 200 websites. Lithia Motors, Inc. was founded in 1946 and is headquartered in Medford, Oregon.
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Today's Range

Now: $324.57
Low: $317.13
High: $326.83

50 Day Range

MA: $359.56
Low: $313.14
High: $397.42

52 Week Range

Now: $324.57
Low: $140.51
High: $417.98


327,387 shs

Average Volume

356,647 shs

Market Capitalization

$8.65 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Lithia Motors?

The following Wall Street analysts have issued research reports on Lithia Motors in the last year: Bank of America Co., Benchmark Co., Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, Craig Hallum, Guggenheim, JPMorgan Chase & Co., Morgan Stanley, Seaport Global Securities, Smith Barney Citigroup, The Goldman Sachs Group, Inc., and Zacks Investment Research.
View the latest analyst ratings for LAD.

What is the current price target for Lithia Motors?

11 Wall Street analysts have set twelve-month price targets for Lithia Motors in the last year. Their average twelve-month price target is $363.82, suggesting a possible upside of 11.9%. Craig Hallum has the highest price target set, predicting LAD will reach $500.00 in the next twelve months. Benchmark Co. has the lowest price target set, forecasting a price of $285.00 for Lithia Motors in the next year.
View the latest price targets for LAD.

What is the current consensus analyst rating for Lithia Motors?

Lithia Motors currently has 1 sell rating, 4 hold ratings and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in LAD, but not buy more shares or sell existing shares.
View the latest ratings for LAD.

What other companies compete with Lithia Motors?

How do I contact Lithia Motors' investor relations team?

Lithia Motors' physical mailing address is 150 NORTH BARTLETT STREET, MEDFORD OR, 97501. The company's listed phone number is (541) 618-5748 and its investor relations email address is [email protected] The official website for Lithia Motors is www.lithiainvestorrelations.com.