NYSE:PLNT - Planet Fitness Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $79.42
  • Forecasted Upside: 4.33 %
  • Number of Analysts: 13
  • Breakdown:
  • 2 Sell Ratings
  • 5 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
▲ +1.75 (2.35%)

This chart shows the closing price for PLNT by one month, three months, or twelve months.

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Analyst Price Target for PLNT

Analyst Price Target is $79.42
▲ +4.33% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Planet Fitness in the last 3 months. The average price target is $79.42, with a high forecast of $100.00 and a low forecast of $55.00. The average price target represents a 4.33% upside from the last price of $76.12.

This chart shows the closing price for PLNT for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 13 polled investment analysts is to hold stock in Planet Fitness. This rating has held steady since October 2020, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 7 buy ratings
  • 5 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 5 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 7 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 7 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 6 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 5 hold ratings
  • 2 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 5 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
6/14/2021Robert W. BairdReiterated RatingBuy$100.00Low
5/7/2021Jefferies Financial GroupBoost Price TargetBuy$95.00 ➝ $100.00High
5/7/2021Piper SandlerLower Price TargetNeutral$87.00 ➝ $82.00High
4/28/2021Piper SandlerReiterated RatingOverweight ➝ Neutral$87.00Low
4/22/2021Piper SandlerDowngradeOverweight ➝ Neutral$87.00Low
4/12/2021JPMorgan Chase & Co.Boost Price TargetNeutral$72.00 ➝ $82.00Low
3/10/2021CowenReiterated RatingOutperform ➝ Market Perform$85.00Low
3/4/2021Robert W. BairdBoost Price TargetPositive ➝ Outperform$90.00 ➝ $100.00High
3/4/2021CowenDowngradeOutperform ➝ Market Perform$85.00High
2/19/2021MacquarieBoost Price TargetOutperform$75.00 ➝ $90.00High
2/19/2021DA DavidsonBoost Price TargetBuy$80.00 ➝ $93.00Low
2/19/2021Roth CapitalBoost Price TargetNeutral$62.00 ➝ $75.00High
2/19/2021CowenLower Price TargetOutperform$90.00 ➝ $85.00Medium
2/19/2021Piper SandlerLower Price TargetOverweight$90.00 ➝ $87.00Medium
1/25/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$69.00Medium
1/12/2021CowenBoost Price Target$73.00 ➝ $90.00Low
1/12/2021Piper SandlerBoost Price TargetOverweight$81.00 ➝ $90.00Low
12/14/2020BMO Capital MarketsBoost Price TargetPositive ➝ Outperform$70.00 ➝ $80.00Low
11/13/2020Exane BNP ParibasInitiated CoverageUnderperform$55.00Low
11/13/2020BNP ParibasInitiated CoverageUnderperform$55.00Medium
11/6/2020DA DavidsonBoost Price TargetBuy$66.00 ➝ $80.00High
9/2/2020Piper SandlerBoost Price TargetOverweight$61.00 ➝ $81.00Low
8/10/2020DA DavidsonLower Price TargetBuy$86.00 ➝ $66.00High
8/5/2020Roth CapitalLower Price TargetNeutral$70.00 ➝ $53.00High
8/3/2020BMO Capital MarketsLower Price TargetOutperform$80.00 ➝ $70.00High
7/17/2020William BlairReiterated RatingBuyMedium
7/16/2020JPMorgan Chase & Co.Lower Price TargetAverage ➝ Overweight$75.00 ➝ $70.00Low
7/8/2020Berenberg BankReiterated RatingHold$56.00High
6/24/2020JPMorgan Chase & Co.Boost Price TargetOverweight$57.00 ➝ $75.00Medium
6/16/2020Jefferies Financial GroupReiterated RatingBuy$80.00Medium
6/4/2020Robert W. BairdBoost Price TargetOutperform$65.00 ➝ $82.00Medium
6/4/2020CowenBoost Price TargetOutperform$65.00 ➝ $80.00Medium
6/4/2020Raymond JamesDowngradeOutperform ➝ Market PerformMedium
6/3/2020Bank of AmericaReiterated RatingBuy$88.00High
6/3/2020DA DavidsonBoost Price TargetAverage ➝ Buy$70.00 ➝ $86.00Low
6/2/2020Roth CapitalBoost Price TargetAverage ➝ Neutral$58.00 ➝ $70.00High
5/12/2020Roth CapitalDowngradeBuy ➝ Neutral$58.00High
5/6/2020WedbushLower Price TargetNeutral$65.00 ➝ $55.00High
5/6/2020CowenBoost Price TargetOutperform$50.00 ➝ $65.00High
5/6/2020GuggenheimLower Price TargetBuy$85.00 ➝ $75.00High
5/6/2020Piper SandlerLower Price TargetBuy ➝ Overweight$71.00 ➝ $65.00High
5/6/2020DA DavidsonBoost Price TargetBuy$60.00 ➝ $70.00High
5/6/2020Raymond JamesBoost Price TargetOutperform$58.00 ➝ $63.00High
5/1/2020Bank of AmericaReiterated RatingBuy$100.00 ➝ $88.00Medium
4/24/2020William BlairReiterated RatingBuyHigh
4/24/2020Piper SandlerLower Price TargetOverweight$97.00 ➝ $71.00Medium
4/19/2020DA DavidsonInitiated CoverageBuy$60.00Low
4/7/2020DA DavidsonInitiated CoverageBuy$60.00High
4/6/2020JPMorgan Chase & Co.UpgradeNeutral ➝ OverweightHigh
3/24/2020CowenLower Price TargetOutperform$95.00 ➝ $50.00High
3/20/2020William BlairReiterated RatingBuyHigh
2/26/2020BMO Capital MarketsReiterated RatingBuy$90.00High
2/26/2020Jefferies Financial GroupBoost Price TargetBuy$90.00 ➝ $100.00High
2/26/2020Robert W. BairdReiterated RatingOutperform$90.00 ➝ $95.00High
2/26/2020WedbushBoost Price TargetNeutral ➝ In-Line$69.00 ➝ $77.00High
2/26/2020Raymond JamesBoost Price TargetOutperform$80.00 ➝ $85.00High
2/3/2020BMO Capital MarketsInitiated CoverageOutperform$90.00Medium
1/14/2020Robert W. BairdBoost Price TargetOutperform$84.00 ➝ $90.00Low
11/25/2019MacquarieReiterated RatingBuy$90.00Low
11/13/2019Piper Jaffray CompaniesReiterated RatingBuy$84.00Low
11/12/2019Imperial CapitalBoost Price TargetOutperform$72.50 ➝ $80.00High
11/8/2019Roth CapitalLower Price TargetBuy$86.00 ➝ $75.00Low
10/14/2019Imperial CapitalUpgradeIn-Line ➝ Outperform$72.50High
9/3/2019Berenberg BankDowngradeBuy ➝ Hold$80.00 ➝ $69.00High
8/9/2019Imperial CapitalReiterated RatingIn-line ➝ In-Line$55.00 ➝ $72.50Medium
8/7/2019Roth CapitalBoost Price TargetBuy$80.00 ➝ $86.00Medium
6/26/2019Raymond JamesInitiated CoverageOutperform ➝ Outperform$80.00Medium
5/7/2019MacquarieUpgradeNeutral ➝ Outperform$64.00 ➝ $85.00Low
5/3/2019Jefferies Financial GroupBoost Price TargetBuy$75.00 ➝ $85.00High
5/1/2019Bank of AmericaReiterated RatingBuy ➝ Buy$72.00 ➝ $86.00Medium
4/29/2019CowenReiterated RatingOutperform ➝ Average$65.00 ➝ $85.00Low
4/29/2019Robert W. BairdReiterated RatingOutperform$75.00 ➝ $80.00Low
4/29/2019Piper Jaffray CompaniesBoost Price TargetOverweight$70.00 ➝ $84.00Low
4/2/2019Robert W. BairdBoost Price TargetOutperform ➝ Positive$70.00 ➝ $75.00High
2/28/2019Bank of AmericaReiterated RatingBuy ➝ Buy$68.00 ➝ $72.00Medium
2/27/2019Roth CapitalBoost Price TargetBuy$55.00 ➝ $65.00Medium
2/27/2019DA DavidsonBoost Price TargetBuy$70.00High
2/27/2019WedbushBoost Price TargetNeutral$55.00 ➝ $60.00High
2/22/2019Jefferies Financial GroupUpgradeHold ➝ Buy$49.00 ➝ $75.00High
12/6/2018Bank of AmericaReiterated RatingNeutral ➝ Neutral$62.00 ➝ $68.00Medium
11/12/2018MacquarieDowngradeOutperform ➝ Neutral$55.00High
11/9/2018Imperial CapitalBoost Price TargetIn-Line ➝ Inline$45.00 ➝ $55.00Medium
11/7/2018Bank of AmericaBoost Price TargetBuy$60.00 ➝ $62.00High
10/16/2018DA DavidsonSet Price TargetBuy$58.00Medium
9/24/2018GuggenheimBoost Price TargetBuy ➝ Buy$55.00 ➝ $57.00Low
8/13/2018JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$22.00High
8/12/2018CowenReiterated RatingBuy$58.00High
8/12/2018Piper Jaffray CompaniesReiterated RatingBuy$60.00High
8/11/2018Roth CapitalSet Price TargetBuy$55.00High
8/10/2018WedbushBoost Price TargetNeutral ➝ Neutral$35.00 ➝ $48.00N/A
8/10/2018Imperial CapitalBoost Price TargetInline$40.00 ➝ $45.00Medium
8/10/2018Robert W. BairdReiterated RatingBuy$50.00 ➝ $56.00High
7/23/2018DA DavidsonBoost Price TargetBuy$56.00Low
7/12/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$45.00 ➝ $56.00Medium
7/11/2018Piper Jaffray CompaniesReiterated RatingOverweight$51.00Medium
6/25/2018Robert W. BairdBoost Price TargetOutperform ➝ Outperform$45.00 ➝ $50.00High
6/20/2018Berenberg BankInitiated CoverageBuy$53.00High
6/11/2018CowenBoost Price TargetOutperform$45.00 ➝ $50.00High
5/9/2018DA DavidsonReiterated RatingBuyMedium
4/23/2018DA DavidsonSet Price TargetBuy$45.00Low
3/1/2018Roth CapitalSet Price TargetBuy$41.00 ➝ $41.00Low
2/27/2018Piper Jaffray CompaniesReiterated RatingBuyLow
2/23/2018GuggenheimReiterated RatingBuyLow
2/23/2018CowenSet Price TargetBuy$41.00Low
2/23/2018Jefferies Financial GroupReiterated RatingHold$35.00Low
2/20/2018Roth CapitalSet Price TargetBuy$29.00 ➝ $36.00High
2/1/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$39.00 ➝ $42.00Low
1/10/2018CowenBoost Price TargetOutperform$30.00 ➝ $38.00Medium
1/5/2018Imperial CapitalBoost Price TargetOutperform ➝ Outperform$33.00 ➝ $38.00High
1/2/2018Jefferies Financial GroupDowngradeBuy ➝ HoldHigh
12/18/2017Piper Jaffray CompaniesReiterated RatingOverweight ➝ OverweightLow
11/20/2017DA DavidsonInitiated CoverageBuyN/A
11/10/2017CowenReiterated RatingBuy$30.00N/A
11/10/2017Jefferies Financial GroupReiterated RatingBuy$33.00N/A
11/9/2017Imperial CapitalBoost Price TargetOutperform$28.00 ➝ $33.00N/A
11/8/2017Bank of AmericaBoost Price TargetBuy$32.00 ➝ $33.00N/A
10/19/2017Jefferies Financial GroupReiterated RatingBuy$29.00N/A
10/4/2017Robert W. BairdReiterated RatingOutperform$28.00 ➝ $31.00Medium
9/14/2017Jefferies Financial GroupReiterated RatingBuy$29.00Low
8/21/2017Roth CapitalBoost Price TargetBuy$23.00 ➝ $27.00Low
8/15/2017Imperial CapitalBoost Price TargetOutperform$25.00 ➝ $28.00Low
8/10/2017Jefferies Financial GroupReiterated RatingBuy$26.00 ➝ $29.00Low
8/10/2017CowenReiterated RatingOutperform$23.00 ➝ $28.00Low
8/10/2017Roth CapitalSet Price TargetBuy$23.00High
6/6/2017Jefferies Financial GroupReiterated RatingBuy$26.00Low
5/4/2017Imperial CapitalBoost Price TargetOutperform ➝ Outperform$24.00 ➝ $25.00High
5/3/2017Jefferies Financial GroupBoost Price TargetBuy$25.00 ➝ $26.00High
5/3/2017Roth CapitalReiterated RatingBuy$23.00Medium
4/24/2017GuggenheimReiterated RatingBuy$24.00Low
4/6/2017GuggenheimReiterated RatingBuy$24.00Low
4/6/2017Robert W. BairdReiterated RatingOutperform$28.00Low
4/3/2017Jefferies Financial GroupReiterated RatingBuy$25.00Low
3/24/2017WedbushDowngradeOutperform ➝ NeutralLow
3/3/2017Imperial CapitalReiterated RatingOutperform$24.00N/A
3/2/2017Roth CapitalSet Price TargetBuy$23.00N/A
3/2/2017Jefferies Financial GroupReiterated RatingBuy$27.00 ➝ $25.00N/A
3/2/2017CowenReiterated RatingBuy$25.00 ➝ $23.00N/A
2/2/2017Imperial CapitalLower Price TargetOutperform$26.00 ➝ $24.00N/A
1/5/2017The Goldman Sachs GroupInitiated CoverageOutperform$28.00N/A
1/5/2017MacquarieInitiated CoverageOutperform$28.00N/A
12/23/2016GuggenheimReiterated RatingBuy$24.00N/A
11/23/2016GuggenheimReiterated RatingBuy$24.00N/A
10/31/2016Imperial CapitalBoost Price TargetOutperform$25.00 ➝ $26.00N/A
10/27/2016Roth CapitalSet Price TargetBuy$23.00N/A
10/27/2016Jefferies Financial GroupReiterated RatingBuy$26.00 ➝ $27.00N/A
10/27/2016CowenReiterated RatingOutperform$24.00 ➝ $25.00N/A
10/27/2016GuggenheimReiterated RatingBuy$23.00 ➝ $24.00N/A
8/15/2016Imperial CapitalBoost Price TargetOutperform$22.00 ➝ $25.00N/A
8/13/2016CowenReiterated RatingOutperform$19.00 ➝ $24.00N/A
8/12/2016Jefferies Financial GroupReiterated RatingBuy$25.00 ➝ $26.00N/A
8/12/2016Piper Jaffray CompaniesBoost Price TargetOverweight$21.00 ➝ $23.00N/A
8/11/2016WedbushReiterated RatingOutperform$21.00 ➝ $23.00N/A
6/29/2016Piper Jaffray CompaniesReiterated RatingOverweight$20.00 ➝ $21.00N/A
6/27/2016Credit Suisse GroupReiterated RatingOutperform$19.00N/A
(Data available from 6/21/2016 forward)
Planet Fitness logo
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States. As of December 31, 2020, the company had 2,124 stores, including 2,021 franchised and 103 corporate-owned stores in the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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Today's Range

Now: $76.12
Low: $74.21
High: $76.33

50 Day Range

MA: $79.75
Low: $73.02
High: $88.30

52 Week Range

Now: $76.12
Low: $49.42
High: $90.34


919,141 shs

Average Volume

1,233,755 shs

Market Capitalization

$6.59 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Planet Fitness?

The following Wall Street sell-side analysts have issued stock ratings on Planet Fitness in the last twelve months: Berenberg Bank, BMO Capital Markets, BNP Paribas, Cowen Inc, DA Davidson, Exane BNP Paribas, Jefferies Financial Group Inc., JPMorgan Chase & Co., Macquarie, Piper Sandler, Robert W. Baird, Roth Capital, William Blair, and Zacks Investment Research.
View the latest analyst ratings for PLNT.

What is the current price target for Planet Fitness?

12 Wall Street analysts have set twelve-month price targets for Planet Fitness in the last year. Their average twelve-month price target is $79.42, suggesting a possible upside of 6.8%. Robert W. Baird has the highest price target set, predicting PLNT will reach $100.00 in the next twelve months. BNP Paribas has the lowest price target set, forecasting a price of $55.00 for Planet Fitness in the next year.
View the latest price targets for PLNT.

What is the current consensus analyst rating for Planet Fitness?

Planet Fitness currently has 2 sell ratings, 5 hold ratings and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PLNT, but not buy more shares or sell existing shares.
View the latest ratings for PLNT.

What other companies compete with Planet Fitness?

How do I contact Planet Fitness' investor relations team?

Planet Fitness' physical mailing address is 4 LIBERTY LANE WEST, HAMPTON NH, 03842. The company's listed phone number is 603-750-0001 and its investor relations email address is [email protected] The official website for Planet Fitness is www.planetfitness.com.