NYSE:PLNT - Planet Fitness Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $100.36
  • Forecasted Upside: 19.69 %
  • Number of Analysts: 11
  • Breakdown:
  • 0 Sell Ratings
  • 3 Hold Ratings
  • 8 Buy Ratings
  • 0 Strong Buy Ratings
▲ +0.79 (0.95%)

This chart shows the closing price for PLNT by one month, three months, or twelve months.

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Analyst Price Target for PLNT

Analyst Price Target is $100.36
▲ +19.69% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Planet Fitness in the last 3 months. The average price target is $100.36, with a high forecast of $115.00 and a low forecast of $82.00. The average price target represents a 19.69% upside from the last price of $83.85.

This chart shows the closing price for PLNT for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 11 polled investment analysts is to buy stock in Planet Fitness. This rating has held steady since October 2021, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 11 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 11 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 6 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 9 buy ratings
  • 6 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
1/14/2022JPMorgan Chase & Co.Boost Price Target$88.00 ➝ $90.00High
1/12/2022CowenUpgradeHold$100.00 ➝ $110.00Medium
1/12/2022DA DavidsonBoost Price TargetBuy$105.00 ➝ $110.00High
1/12/2022Morgan StanleyBoost Price TargetOverweight$101.00 ➝ $106.00High
12/17/2021JPMorgan Chase & Co.Boost Price TargetNeutral$84.00 ➝ $88.00High
12/14/2021CowenUpgradeMarket Perform ➝ Outperform$92.00 ➝ $100.00Low
11/15/2021BMO Capital MarketsBoost Price TargetOutperform$80.00 ➝ $96.00High
11/8/2021Roth CapitalBoost Price TargetBuy$100.00 ➝ $110.00Low
11/5/2021Morgan StanleyBoost Price TargetOverweight$93.00 ➝ $101.00Low
11/5/2021Jefferies Financial GroupBoost Price TargetBuy$100.00 ➝ $115.00High
11/5/2021Robert W. BairdBoost Price TargetPositive ➝ Outperform$100.00 ➝ $110.00High
11/5/2021DA DavidsonBoost Price TargetBuy$85.00 ➝ $105.00High
8/24/2021Morgan StanleyInitiated CoverageOverweight$93.00High
8/16/2021Roth CapitalUpgradeNeutral ➝ Buy$100.00Low
8/10/2021DA DavidsonLower Price TargetBuy$93.00 ➝ $85.00High
8/3/2021Stifel NicolausUpgradeHold ➝ Buy$82.00 ➝ $85.00High
7/23/2021Jefferies Financial GroupInitiated CoverageBuy$100.00Low
6/29/2021Stifel NicolausInitiated CoverageHold$82.00Low
6/14/2021Robert W. BairdReiterated RatingBuy$100.00Low
5/7/2021Jefferies Financial GroupBoost Price TargetBuy$95.00 ➝ $100.00High
5/7/2021Piper SandlerLower Price TargetNeutral$87.00 ➝ $82.00High
4/28/2021Piper SandlerReiterated RatingOverweight ➝ Neutral$87.00Low
4/22/2021Piper SandlerDowngradeOverweight ➝ Neutral$87.00Low
4/12/2021JPMorgan Chase & Co.Boost Price TargetNeutral$72.00 ➝ $82.00Low
3/10/2021CowenReiterated RatingOutperform ➝ Market Perform$85.00Low
3/4/2021Robert W. BairdBoost Price TargetPositive ➝ Outperform$90.00 ➝ $100.00High
3/4/2021CowenDowngradeOutperform ➝ Market Perform$85.00High
2/19/2021MacquarieBoost Price TargetOutperform$75.00 ➝ $90.00High
2/19/2021DA DavidsonBoost Price TargetBuy$80.00 ➝ $93.00Low
2/19/2021Roth CapitalBoost Price TargetNeutral$62.00 ➝ $75.00High
2/19/2021CowenLower Price TargetOutperform$90.00 ➝ $85.00Medium
2/19/2021Piper SandlerLower Price TargetOverweight$90.00 ➝ $87.00Medium
1/25/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$69.00Medium
1/12/2021CowenBoost Price Target$73.00 ➝ $90.00Low
1/12/2021Piper SandlerBoost Price TargetOverweight$81.00 ➝ $90.00Low
12/14/2020BMO Capital MarketsBoost Price TargetPositive ➝ Outperform$70.00 ➝ $80.00Low
11/13/2020Exane BNP ParibasInitiated CoverageUnderperform$55.00Low
11/13/2020BNP ParibasInitiated CoverageUnderperform$55.00Medium
11/6/2020DA DavidsonBoost Price TargetBuy$66.00 ➝ $80.00High
9/2/2020Piper SandlerBoost Price TargetOverweight$61.00 ➝ $81.00Low
8/10/2020DA DavidsonLower Price TargetBuy$86.00 ➝ $66.00High
8/5/2020Roth CapitalLower Price TargetNeutral$70.00 ➝ $53.00High
8/3/2020BMO Capital MarketsLower Price TargetOutperform$80.00 ➝ $70.00High
7/17/2020William BlairReiterated RatingBuyMedium
7/16/2020JPMorgan Chase & Co.Lower Price TargetAverage ➝ Overweight$75.00 ➝ $70.00Low
7/8/2020Berenberg BankReiterated RatingHold$56.00High
6/24/2020JPMorgan Chase & Co.Boost Price TargetOverweight$57.00 ➝ $75.00Medium
6/16/2020Jefferies Financial GroupReiterated RatingBuy$80.00Medium
6/4/2020Robert W. BairdBoost Price TargetOutperform$65.00 ➝ $82.00Medium
6/4/2020CowenBoost Price TargetOutperform$65.00 ➝ $80.00Medium
6/4/2020Raymond JamesDowngradeOutperform ➝ Market PerformMedium
6/3/2020Bank of AmericaReiterated RatingBuy$88.00High
6/3/2020DA DavidsonBoost Price TargetAverage ➝ Buy$70.00 ➝ $86.00Low
6/2/2020Roth CapitalBoost Price TargetAverage ➝ Neutral$58.00 ➝ $70.00High
5/12/2020Roth CapitalDowngradeBuy ➝ Neutral$58.00High
5/6/2020WedbushLower Price TargetNeutral$65.00 ➝ $55.00High
5/6/2020CowenBoost Price TargetOutperform$50.00 ➝ $65.00High
5/6/2020GuggenheimLower Price TargetBuy$85.00 ➝ $75.00High
5/6/2020Piper SandlerLower Price TargetBuy ➝ Overweight$71.00 ➝ $65.00High
5/6/2020DA DavidsonBoost Price TargetBuy$60.00 ➝ $70.00High
5/6/2020Raymond JamesBoost Price TargetOutperform$58.00 ➝ $63.00High
5/1/2020Bank of AmericaReiterated RatingBuy$100.00 ➝ $88.00Medium
4/24/2020William BlairReiterated RatingBuyHigh
4/24/2020Piper SandlerLower Price TargetOverweight$97.00 ➝ $71.00Medium
4/19/2020DA DavidsonInitiated CoverageBuy$60.00Low
4/7/2020DA DavidsonInitiated CoverageBuy$60.00High
4/6/2020JPMorgan Chase & Co.UpgradeNeutral ➝ OverweightHigh
3/24/2020CowenLower Price TargetOutperform$95.00 ➝ $50.00High
3/20/2020William BlairReiterated RatingBuyHigh
2/26/2020BMO Capital MarketsReiterated RatingBuy$90.00High
2/26/2020Jefferies Financial GroupBoost Price TargetBuy$90.00 ➝ $100.00High
2/26/2020Robert W. BairdReiterated RatingOutperform$90.00 ➝ $95.00High
2/26/2020WedbushBoost Price TargetNeutral ➝ In-Line$69.00 ➝ $77.00High
2/26/2020Raymond JamesBoost Price TargetOutperform$80.00 ➝ $85.00High
2/3/2020BMO Capital MarketsInitiated CoverageOutperform$90.00Medium
1/14/2020Robert W. BairdBoost Price TargetOutperform$84.00 ➝ $90.00Low
11/25/2019MacquarieReiterated RatingBuy$90.00Low
11/13/2019Piper Jaffray CompaniesReiterated RatingBuy$84.00Low
11/12/2019Imperial CapitalBoost Price TargetOutperform$72.50 ➝ $80.00High
11/8/2019Roth CapitalLower Price TargetBuy$86.00 ➝ $75.00Low
10/14/2019Imperial CapitalUpgradeIn-Line ➝ Outperform$72.50High
9/3/2019Berenberg BankDowngradeBuy ➝ Hold$80.00 ➝ $69.00High
8/9/2019Imperial CapitalReiterated RatingIn-line ➝ In-Line$55.00 ➝ $72.50Medium
8/7/2019Roth CapitalBoost Price TargetBuy$80.00 ➝ $86.00Medium
6/26/2019Raymond JamesInitiated CoverageOutperform ➝ Outperform$80.00Medium
5/7/2019MacquarieUpgradeNeutral ➝ Outperform$64.00 ➝ $85.00Low
5/3/2019Jefferies Financial GroupBoost Price TargetBuy$75.00 ➝ $85.00High
5/1/2019Bank of AmericaReiterated RatingBuy ➝ Buy$72.00 ➝ $86.00Medium
4/29/2019CowenReiterated RatingOutperform ➝ Average$65.00 ➝ $85.00Low
4/29/2019Robert W. BairdReiterated RatingOutperform$75.00 ➝ $80.00Low
4/29/2019Piper Jaffray CompaniesBoost Price TargetOverweight$70.00 ➝ $84.00Low
4/2/2019Robert W. BairdBoost Price TargetOutperform ➝ Positive$70.00 ➝ $75.00High
2/28/2019Bank of AmericaReiterated RatingBuy ➝ Buy$68.00 ➝ $72.00Medium
2/27/2019Roth CapitalBoost Price TargetBuy$55.00 ➝ $65.00Medium
2/27/2019DA DavidsonBoost Price TargetBuy$70.00High
2/27/2019WedbushBoost Price TargetNeutral$55.00 ➝ $60.00High
2/22/2019Jefferies Financial GroupUpgradeHold ➝ Buy$49.00 ➝ $75.00High
12/6/2018Bank of AmericaReiterated RatingNeutral ➝ Neutral$62.00 ➝ $68.00Medium
11/12/2018MacquarieDowngradeOutperform ➝ Neutral$55.00High
11/9/2018Imperial CapitalBoost Price TargetIn-Line ➝ Inline$45.00 ➝ $55.00Medium
11/7/2018Bank of AmericaBoost Price TargetBuy$60.00 ➝ $62.00High
10/16/2018DA DavidsonSet Price TargetBuy$58.00Medium
9/24/2018GuggenheimBoost Price TargetBuy ➝ Buy$55.00 ➝ $57.00Low
8/13/2018JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$22.00High
8/12/2018CowenReiterated RatingBuy$58.00High
8/12/2018Piper Jaffray CompaniesReiterated RatingBuy$60.00High
8/11/2018Roth CapitalSet Price TargetBuy$55.00High
8/10/2018WedbushBoost Price TargetNeutral ➝ Neutral$35.00 ➝ $48.00N/A
8/10/2018Imperial CapitalBoost Price TargetInline$40.00 ➝ $45.00Medium
8/10/2018Robert W. BairdReiterated RatingBuy$50.00 ➝ $56.00High
7/23/2018DA DavidsonBoost Price TargetBuy$56.00Low
7/12/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$45.00 ➝ $56.00Medium
7/11/2018Piper Jaffray CompaniesReiterated RatingOverweight$51.00Medium
6/25/2018Robert W. BairdBoost Price TargetOutperform ➝ Outperform$45.00 ➝ $50.00High
6/20/2018Berenberg BankInitiated CoverageBuy$53.00High
6/11/2018CowenBoost Price TargetOutperform$45.00 ➝ $50.00High
5/9/2018DA DavidsonReiterated RatingBuyMedium
4/23/2018DA DavidsonSet Price TargetBuy$45.00Low
3/1/2018Roth CapitalSet Price TargetBuy$41.00 ➝ $41.00Low
2/27/2018Piper Jaffray CompaniesReiterated RatingBuyLow
2/23/2018GuggenheimReiterated RatingBuyLow
2/23/2018CowenSet Price TargetBuy$41.00Low
2/23/2018Jefferies Financial GroupReiterated RatingHold$35.00Low
2/20/2018Roth CapitalSet Price TargetBuy$29.00 ➝ $36.00High
2/1/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$39.00 ➝ $42.00Low
1/10/2018CowenBoost Price TargetOutperform$30.00 ➝ $38.00Medium
1/5/2018Imperial CapitalBoost Price TargetOutperform ➝ Outperform$33.00 ➝ $38.00High
1/2/2018Jefferies Financial GroupDowngradeBuy ➝ HoldHigh
12/18/2017Piper Jaffray CompaniesReiterated RatingOverweight ➝ OverweightLow
11/20/2017DA DavidsonInitiated CoverageBuyN/A
11/10/2017CowenReiterated RatingBuy$30.00N/A
11/10/2017Jefferies Financial GroupReiterated RatingBuy$33.00N/A
11/9/2017Imperial CapitalBoost Price TargetOutperform$28.00 ➝ $33.00N/A
11/8/2017Bank of AmericaBoost Price TargetBuy$32.00 ➝ $33.00N/A
10/19/2017Jefferies Financial GroupReiterated RatingBuy$29.00N/A
10/4/2017Robert W. BairdReiterated RatingOutperform$28.00 ➝ $31.00Medium
9/14/2017Jefferies Financial GroupReiterated RatingBuy$29.00Low
8/21/2017Roth CapitalBoost Price TargetBuy$23.00 ➝ $27.00Low
8/15/2017Imperial CapitalBoost Price TargetOutperform$25.00 ➝ $28.00Low
8/10/2017Jefferies Financial GroupReiterated RatingBuy$26.00 ➝ $29.00Low
8/10/2017CowenReiterated RatingOutperform$23.00 ➝ $28.00Low
8/10/2017Roth CapitalSet Price TargetBuy$23.00High
6/6/2017Jefferies Financial GroupReiterated RatingBuy$26.00Low
5/4/2017Imperial CapitalBoost Price TargetOutperform ➝ Outperform$24.00 ➝ $25.00High
5/3/2017Jefferies Financial GroupBoost Price TargetBuy$25.00 ➝ $26.00High
5/3/2017Roth CapitalReiterated RatingBuy$23.00Medium
4/24/2017GuggenheimReiterated RatingBuy$24.00Low
4/6/2017GuggenheimReiterated RatingBuy$24.00Low
4/6/2017Robert W. BairdReiterated RatingOutperform$28.00Low
4/3/2017Jefferies Financial GroupReiterated RatingBuy$25.00Low
3/24/2017WedbushDowngradeOutperform ➝ NeutralLow
3/3/2017Imperial CapitalReiterated RatingOutperform$24.00N/A
3/2/2017Roth CapitalSet Price TargetBuy$23.00N/A
3/2/2017Jefferies Financial GroupReiterated RatingBuy$27.00 ➝ $25.00N/A
3/2/2017CowenReiterated RatingBuy$25.00 ➝ $23.00N/A
2/2/2017Imperial CapitalLower Price TargetOutperform$26.00 ➝ $24.00N/A
(Data available from 1/22/2017 forward)

News Sentiment Rating

1.18 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
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Current Sentiment

  • 27 very positive mentions
  • 10 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
Planet Fitness logo
Planet Fitness, Inc. engages in the operation and franchising of fitness centers. It operates through the following segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment includes operations related to the company's franchising business in the United States, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico, and Australia. The Corporate-Owned Stores segment comprises operations with respect to all Corporate-owned stores throughout the United States and Canada. The Equipment segment involves the sale of equipment to franchisee-owned stores. The company was founded by Michael Grondahl and Marc Grondahl in 1992 and is headquartered in Hampton, NH.
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Today's Range

Now: $83.85
Low: $81.61
High: $85.17

50 Day Range

MA: $87.77
Low: $78.71
High: $94.59

52 Week Range

Now: $83.85
Low: $67.89
High: $99.60


1,172,701 shs

Average Volume

1,088,035 shs

Market Capitalization

$7.26 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Planet Fitness?

The following Wall Street sell-side analysts have issued stock ratings on Planet Fitness in the last twelve months: BMO Capital Markets, Cowen Inc, DA Davidson, Jefferies Financial Group Inc., JPMorgan Chase & Co., Macquarie, Morgan Stanley, Piper Sandler, Robert W. Baird, Roth Capital, Stifel Nicolaus, TheStreet, and Zacks Investment Research.
View the latest analyst ratings for PLNT.

What is the current price target for Planet Fitness?

11 Wall Street analysts have set twelve-month price targets for Planet Fitness in the last year. Their average twelve-month price target is $100.36, suggesting a possible upside of 19.7%. Jefferies Financial Group Inc. has the highest price target set, predicting PLNT will reach $115.00 in the next twelve months. Piper Sandler has the lowest price target set, forecasting a price of $82.00 for Planet Fitness in the next year.
View the latest price targets for PLNT.

What is the current consensus analyst rating for Planet Fitness?

Planet Fitness currently has 3 hold ratings and 8 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe PLNT will outperform the market and that investors should add to their positions of Planet Fitness.
View the latest ratings for PLNT.

What other companies compete with Planet Fitness?

Other companies that are similar to Planet Fitness include Life Time Group, OneSpaWorld, PixarBio, Town Sports International and AVP.

How do I contact Planet Fitness' investor relations team?

Planet Fitness' physical mailing address is 4 LIBERTY LANE WEST, HAMPTON NH, 03842. The company's listed phone number is (603) 750-0001 and its investor relations email address is [email protected] The official website for Planet Fitness is www.planetfitness.com.