Planet Fitness - PLNT Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
About
FAQ

Consensus Rating: Moderate Buy
Consensus Price Target: $71.00
Forecasted Upside: 16.26%
Number of Analysts: 14
Breakdown:
0 Sell Ratings
5 Hold Ratings
8 Buy Ratings
1 Strong Buy Ratings

^$61.07 As of 04/24/2024 01:00 AM ET

▲ +0.63 (1.04%)

1 month | 3 months | 12 months

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Analyst Price Target for PLNT

^$71.00

▲ +16.26% Upside Potential

This price target is based on 14 analysts offering 12 month price targets for Planet Fitness in the last 3 months. The average price target is $71.00, with a high forecast of $89.00 and a low forecast of $45.00. The average price target represents a 16.26% upside from the last price of $61.07.

Current Consensus is Moderate Buy

The current consensus among 14 contributing investment analysts is to moderate buy stock in Planet Fitness. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

11/1/2022

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

1/30/2023

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

4/30/2023

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

7/29/2023

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

10/27/2023

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

1/25/2024

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

3/25/2024

1 strong buy ratings
8 buy ratings
5 hold ratings
0 sell ratings

Ratings as of

4/24/2024

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
4/1/2024	Morgan Stanley	Reiterated Rating	Overweight ➝ Overweight	$79.00	Low
3/5/2024	Royal Bank of Canada	Boost Target	Outperform ➝ Outperform	$74.00 ➝ $80.00	Low
2/26/2024	JPMorgan Chase & Co.	Lower Target	Neutral ➝ Neutral	$75.00 ➝ $72.00	Low
2/23/2024	Morgan Stanley	Lower Target	Overweight ➝ Overweight	$83.00 ➝ $79.00	Low
2/23/2024	Stifel Nicolaus	Lower Target	Buy ➝ Buy	$85.00 ➝ $80.00	Low
2/5/2024	DA Davidson	Reiterated Rating	Neutral ➝ Neutral	$62.00	Low
1/19/2024	Stifel Nicolaus	Boost Target	Buy ➝ Buy	$72.00 ➝ $85.00	Low
1/11/2024	Piper Sandler	Boost Target	Overweight ➝ Overweight	$88.00 ➝ $89.00	Low
11/9/2023	Morgan Stanley	Boost Target	Overweight ➝ Overweight	$65.00 ➝ $74.00	Low
11/8/2023	Royal Bank of Canada	Boost Target	Outperform ➝ Outperform	$68.00 ➝ $74.00	Low
11/8/2023	Raymond James	Boost Target	Strong-Buy ➝ Strong-Buy	$66.00 ➝ $73.00	Low
10/16/2023	BNP Paribas	Upgrade	Underperform ➝ Neutral	$45.00	Low
10/12/2023	Piper Sandler	Lower Target		$66.00 ➝ $60.00	Low
9/27/2023	Morgan Stanley	Initiated Coverage	Overweight	$62.00	Low
9/19/2023	JPMorgan Chase & Co.	Downgrade	Overweight ➝ Neutral	$70.00 ➝ $52.00	Low
9/18/2023	Stifel Nicolaus	Lower Target		$75.00 ➝ $65.00	Low
9/18/2023	Raymond James	Lower Target	Strong-Buy ➝ Strong-Buy	$87.00 ➝ $66.00	Low
9/18/2023	Robert W. Baird	Lower Target		$87.00 ➝ $65.00	Low
9/18/2023	Guggenheim	Lower Target	Buy ➝ Buy	$80.00 ➝ $70.00	Low
9/18/2023	Jefferies Financial Group	Downgrade	Buy ➝ Hold	$90.00 ➝ $56.00	Low
9/15/2023	TD Cowen	Downgrade	Outperform ➝ Market Perform	$72.00 ➝ $55.00	Low
8/30/2023	Macquarie	Lower Target	Outperform ➝ Outperform	$85.00 ➝ $77.00	Low
8/8/2023	TD Cowen	Lower Target	Outperform ➝ Outperform	$80.00 ➝ $72.00	Low
8/4/2023	Morgan Stanley	Lower Target	Overweight ➝ Overweight	$88.00 ➝ $84.00	Low
8/4/2023	DA Davidson	Lower Target	Neutral ➝ Neutral	$67.00 ➝ $66.00	Low
8/4/2023	Royal Bank of Canada	Lower Target	Outperform ➝ Outperform	$86.00 ➝ $78.00	Low
8/4/2023	Bank of America	Lower Target	Buy ➝ Buy	$95.00 ➝ $80.00	Low
8/4/2023	Robert W. Baird	Lower Target	Outperform ➝ Outperform	$95.00 ➝ $87.00	Low
6/23/2023	BNP Paribas	Downgrade	Neutral ➝ Underperform	$57.00	Low
6/22/2023	Piper Sandler	Lower Target		$96.00 ➝ $88.00	Low
6/14/2023	Stifel Nicolaus	Boost Target		$78.00 ➝ $82.00	Low
5/19/2023	Royal Bank of Canada	Initiated Coverage	Outperform	$86.00	Low
5/8/2023	DA Davidson	Lower Target		$87.00 ➝ $67.00	Low
5/5/2023	VNET Group	Reiterated Rating	Maintains		Low
5/5/2023	BMO Capital Markets	Lower Target		$90.00 ➝ $82.00	Low
5/5/2023	Stifel Nicolaus	Lower Target		$93.00 ➝ $78.00	Low
5/5/2023	Robert W. Baird	Lower Target		$105.00 ➝ $95.00	Low
4/10/2023	Piper Sandler	Boost Target	Overweight	$96.00 ➝ $98.00	Low
2/27/2023	Morgan Stanley	Boost Target	Overweight	$92.00 ➝ $93.00	Low
2/27/2023	Cowen	Boost Target	Outperform	$90.00 ➝ $92.00	Low
2/24/2023	DA Davidson	Reiterated Rating	Neutral	$87.00	Low
2/24/2023	Raymond James	Boost Target	Strong-Buy	$92.00 ➝ $95.00	Low
2/24/2023	Robert W. Baird	Boost Target	Outperform	$100.00 ➝ $105.00	Low
2/16/2023	DA Davidson	Downgrade	Buy ➝ Neutral	$87.00	Low
1/31/2023	Morgan Stanley	Boost Target	Overweight	$88.00 ➝ $92.00	Low
1/13/2023	Stifel Nicolaus	Boost Target	Buy	$82.00 ➝ $93.00	Low
1/11/2023	Robert W. Baird	Boost Target	Outperform	$95.00 ➝ $100.00	Low
12/22/2022	Piper Sandler	Boost Target	Overweight	$79.00 ➝ $93.00	Low
11/16/2022	Cowen	Boost Target	Outperform	$80.00 ➝ $90.00	Low
11/16/2022	Cowen	Boost Target		$80.00 ➝ $90.00	Low
11/16/2022	Raymond James	Boost Target		$84.00 ➝ $92.00	Low
11/14/2022	Morgan Stanley	Lower Target	Overweight	$93.00 ➝ $88.00	Low
11/11/2022	DA Davidson	Boost Target	Buy	$90.00 ➝ $99.00	Low
11/9/2022	BMO Capital Markets	Boost Target	Outperform	$88.00 ➝ $90.00	Low
11/9/2022	Raymond James	Boost Target	Strong-Buy	$70.00 ➝ $84.00	Low
11/1/2022	Guggenheim	Lower Target		$85.00	Low
10/25/2022	Cowen	Lower Target	Outperform	$95.00 ➝ $80.00	Low
10/25/2022	Cowen	Lower Target	Outperform	$95.00 ➝ $80.00	Low
10/25/2022	Piper Sandler	Upgrade	Neutral ➝ Overweight	$73.00 ➝ $70.00	Low
9/26/2022	Raymond James	Upgrade	Market Perform ➝ Strong-Buy	$70.00	Low
9/8/2022	Stifel Nicolaus	Lower Target	Buy	$85.00 ➝ $82.00	Low
8/11/2022	Cowen	Lower Target		$110.00 ➝ $95.00	Low
8/10/2022	Cowen	Lower Target		$110.00 ➝ $95.00	Low
8/10/2022	Morgan Stanley	Lower Target	Overweight	$96.00 ➝ $93.00	Low
7/7/2022	Exane BNP Paribas	Upgrade	Underperform ➝ Neutral		N/A
7/7/2022	BNP Paribas	Upgrade	Underperform ➝ Neutral	$75.00	N/A
5/13/2022	DA Davidson	Lower Target		$110.00 ➝ $90.00	Low
5/11/2022	BMO Capital Markets	Lower Target		$96.00 ➝ $88.00	High
5/11/2022	Robert W. Baird	Lower Target		$108.00 ➝ $92.00	Medium
5/11/2022	Piper Sandler	Lower Target		$87.00 ➝ $72.00	Medium
5/11/2022	JPMorgan Chase & Co.	Upgrade	Neutral ➝ Overweight	$90.00	Medium
3/14/2022	Evercore ISI	Initiated Coverage	Outperform	$130.00	Medium
1/14/2022	JPMorgan Chase & Co.	Boost Target		$88.00 ➝ $90.00	High
1/12/2022	Cowen	Upgrade	Hold	$100.00 ➝ $110.00	Medium
1/12/2022	DA Davidson	Boost Target	Buy	$105.00 ➝ $110.00	High
1/12/2022	Morgan Stanley	Boost Target	Overweight	$101.00 ➝ $106.00	High
12/17/2021	JPMorgan Chase & Co.	Boost Target	Neutral	$84.00 ➝ $88.00	High
12/14/2021	Cowen	Upgrade	Market Perform ➝ Outperform	$92.00 ➝ $100.00	Low
11/15/2021	BMO Capital Markets	Boost Target	Outperform	$80.00 ➝ $96.00	High
11/8/2021	Roth Capital	Boost Target	Buy	$100.00 ➝ $110.00	Low
11/5/2021	Morgan Stanley	Boost Target	Overweight	$93.00 ➝ $101.00	Low
11/5/2021	Jefferies Financial Group	Boost Target	Buy	$100.00 ➝ $115.00	High
11/5/2021	Robert W. Baird	Boost Target	Positive ➝ Outperform	$100.00 ➝ $110.00	High
11/5/2021	DA Davidson	Boost Target	Buy	$85.00 ➝ $105.00	High
8/24/2021	Morgan Stanley	Initiated Coverage	Overweight	$93.00	High
8/16/2021	Roth Capital	Upgrade	Neutral ➝ Buy	$100.00	Low
8/10/2021	DA Davidson	Lower Target	Buy	$93.00 ➝ $85.00	High
8/3/2021	Stifel Nicolaus	Upgrade	Hold ➝ Buy	$82.00 ➝ $85.00	High
7/23/2021	Jefferies Financial Group	Initiated Coverage	Buy	$100.00	Low
6/29/2021	Stifel Nicolaus	Initiated Coverage	Hold	$82.00	Low
6/14/2021	Robert W. Baird	Reiterated Rating	Buy	$100.00	Low
5/7/2021	Jefferies Financial Group	Boost Target	Buy	$95.00 ➝ $100.00	High
5/7/2021	Piper Sandler	Lower Target	Neutral	$87.00 ➝ $82.00	High
4/28/2021	Piper Sandler	Reiterated Rating	Overweight ➝ Neutral	$87.00	Low
4/22/2021	Piper Sandler	Downgrade	Overweight ➝ Neutral	$87.00	Low
4/12/2021	JPMorgan Chase & Co.	Boost Target	Neutral	$72.00 ➝ $82.00	Low
3/10/2021	Cowen	Reiterated Rating	Outperform ➝ Market Perform	$85.00	Low
3/4/2021	Robert W. Baird	Boost Target	Positive ➝ Outperform	$90.00 ➝ $100.00	High
3/4/2021	Cowen	Downgrade	Outperform ➝ Market Perform	$85.00	High
2/19/2021	Macquarie	Boost Target	Outperform	$75.00 ➝ $90.00	High
2/19/2021	DA Davidson	Boost Target	Buy	$80.00 ➝ $93.00	Low
2/19/2021	Roth Capital	Boost Target	Neutral	$62.00 ➝ $75.00	High
2/19/2021	Cowen	Lower Target	Outperform	$90.00 ➝ $85.00	Medium
2/19/2021	Piper Sandler	Lower Target	Overweight	$90.00 ➝ $87.00	Medium
1/25/2021	JPMorgan Chase & Co.	Downgrade	Overweight ➝ Neutral	$69.00	Medium
1/12/2021	Cowen	Boost Target		$73.00 ➝ $90.00	Low
1/12/2021	Piper Sandler	Boost Target	Overweight	$81.00 ➝ $90.00	Low
12/14/2020	BMO Capital Markets	Boost Target	Positive ➝ Outperform	$70.00 ➝ $80.00	Low
11/13/2020	Exane BNP Paribas	Initiated Coverage	Underperform	$55.00	Low
11/13/2020	BNP Paribas	Initiated Coverage	Underperform	$55.00	Medium
11/6/2020	DA Davidson	Boost Target	Buy	$66.00 ➝ $80.00	High
9/2/2020	Piper Sandler	Boost Target	Overweight	$61.00 ➝ $81.00	Low
8/10/2020	DA Davidson	Lower Target	Buy	$86.00 ➝ $66.00	High
8/5/2020	Roth Capital	Lower Target	Neutral	$70.00 ➝ $53.00	High
8/3/2020	BMO Capital Markets	Lower Target	Outperform	$80.00 ➝ $70.00	High
7/17/2020	William Blair	Reiterated Rating	Buy		Medium
7/16/2020	JPMorgan Chase & Co.	Lower Target	Average ➝ Overweight	$75.00 ➝ $70.00	Low
7/8/2020	Berenberg Bank	Reiterated Rating	Hold	$56.00	High
6/24/2020	JPMorgan Chase & Co.	Boost Target	Overweight	$57.00 ➝ $75.00	Medium
6/16/2020	Jefferies Financial Group	Reiterated Rating	Buy	$80.00	Medium
6/4/2020	Robert W. Baird	Boost Target	Outperform	$65.00 ➝ $82.00	Medium
6/4/2020	Cowen	Boost Target	Outperform	$65.00 ➝ $80.00	Medium
6/4/2020	Raymond James	Downgrade	Outperform ➝ Market Perform		Medium
6/3/2020	Bank of America	Reiterated Rating	Buy	$88.00	High
6/3/2020	DA Davidson	Boost Target	Average ➝ Buy	$70.00 ➝ $86.00	Low
6/2/2020	Roth Capital	Boost Target	Average ➝ Neutral	$58.00 ➝ $70.00	High
5/12/2020	Roth Capital	Downgrade	Buy ➝ Neutral	$58.00	High
5/6/2020	Wedbush	Lower Target	Neutral	$65.00 ➝ $55.00	High
5/6/2020	Cowen	Boost Target	Outperform	$50.00 ➝ $65.00	High
5/6/2020	Guggenheim	Lower Target	Buy	$85.00 ➝ $75.00	High
5/6/2020	Piper Sandler	Lower Target	Buy ➝ Overweight	$71.00 ➝ $65.00	High
5/6/2020	DA Davidson	Boost Target	Buy	$60.00 ➝ $70.00	High
5/6/2020	Raymond James	Boost Target	Outperform	$58.00 ➝ $63.00	High
5/1/2020	Bank of America	Reiterated Rating	Buy	$100.00 ➝ $88.00	Medium
4/24/2020	William Blair	Reiterated Rating	Buy		High
4/24/2020	Piper Sandler	Lower Target	Overweight	$97.00 ➝ $71.00	Medium
4/19/2020	DA Davidson	Initiated Coverage	Buy	$60.00	Low
4/7/2020	DA Davidson	Initiated Coverage	Buy	$60.00	High
4/6/2020	JPMorgan Chase & Co.	Upgrade	Neutral ➝ Overweight		High
3/24/2020	Cowen	Lower Target	Outperform	$95.00 ➝ $50.00	High
3/20/2020	William Blair	Reiterated Rating	Buy		High
2/26/2020	BMO Capital Markets	Reiterated Rating	Buy	$90.00	High
2/26/2020	Jefferies Financial Group	Boost Target	Buy	$90.00 ➝ $100.00	High
2/26/2020	Robert W. Baird	Reiterated Rating	Outperform	$90.00 ➝ $95.00	High
2/26/2020	Wedbush	Boost Target	Neutral ➝ In-Line	$69.00 ➝ $77.00	High
2/26/2020	Raymond James	Boost Target	Outperform	$80.00 ➝ $85.00	High
2/3/2020	BMO Capital Markets	Initiated Coverage	Outperform	$90.00	Medium
1/14/2020	Robert W. Baird	Boost Target	Outperform	$84.00 ➝ $90.00	Low
11/25/2019	Macquarie	Reiterated Rating	Buy	$90.00	Low
11/13/2019	Piper Sandler Companies	Reiterated Rating	Buy	$84.00	Low
11/12/2019	Imperial Capital	Boost Target	Outperform	$72.50 ➝ $80.00	High
11/8/2019	Roth Capital	Lower Target	Buy	$86.00 ➝ $75.00	Low
10/14/2019	Imperial Capital	Upgrade	In-Line ➝ Outperform	$72.50	High
9/3/2019	Berenberg Bank	Downgrade	Buy ➝ Hold	$80.00 ➝ $69.00	High
8/9/2019	Imperial Capital	Reiterated Rating	In-line ➝ In-Line	$55.00 ➝ $72.50	Medium
8/7/2019	Roth Capital	Boost Target	Buy	$80.00 ➝ $86.00	Medium
6/26/2019	Raymond James	Initiated Coverage	Outperform ➝ Outperform	$80.00	Medium
5/7/2019	Macquarie	Upgrade	Neutral ➝ Outperform	$64.00 ➝ $85.00	Low
5/3/2019	Jefferies Financial Group	Boost Target	Buy	$75.00 ➝ $85.00	High
5/1/2019	Bank of America	Reiterated Rating	Buy ➝ Buy	$72.00 ➝ $86.00	Medium
4/29/2019	Cowen	Reiterated Rating	Outperform ➝ Average	$65.00 ➝ $85.00	Low
4/29/2019	Robert W. Baird	Reiterated Rating	Outperform	$75.00 ➝ $80.00	Low
4/29/2019	Piper Sandler Companies	Boost Target	Overweight	$70.00 ➝ $84.00	Low

(Data available from 4/25/2019 forward)

News Sentiment Rating

0.35 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

28 very positive mentions
21 positive mentions
2 negative mentions
0 very negative mentions

Mentions as of

9/27/2023

10 very positive mentions
4 positive mentions
3 negative mentions
0 very negative mentions

Mentions as of

10/27/2023

18 very positive mentions
6 positive mentions
0 negative mentions
0 very negative mentions

Mentions as of

11/26/2023

14 very positive mentions
6 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

12/26/2023

14 very positive mentions
9 positive mentions
0 negative mentions
0 very negative mentions

Mentions as of

1/25/2024

39 very positive mentions
19 positive mentions
4 negative mentions
1 very negative mentions

Mentions as of

2/24/2024

20 very positive mentions
12 positive mentions
3 negative mentions
2 very negative mentions

Mentions as of

3/25/2024

18 very positive mentions
12 positive mentions
12 negative mentions
5 very negative mentions

Mentions as of

4/24/2024

Current Sentiment

Recent Stories by Sentiment

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Today's Range

Now: $61.07

$59.72

$61.14

50 Day Range

MA: $62.43

$56.48

$67.64

52 Week Range

Now: $61.07

$44.13

$84.48

Volume

2,074,008 shs

Average Volume

1,661,727 shs

Market Capitalization

$5.38 billion

P/E Ratio

37.70

Dividend Yield

N/A

Beta

1.39

Frequently Asked Questions

What sell-side analysts currently cover shares of Planet Fitness?: The following Wall Street sell-side analysts have issued stock ratings on Planet Fitness in the last twelve months: Bank of America Co., BMO Capital Markets, BNP Paribas, DA Davidson, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Macquarie, Morgan Stanley, Piper Sandler, Raymond James, Robert W. Baird, Royal Bank of Canada, Stifel Nicolaus, StockNews.com, TD Cowen, and VNET Group, Inc..
View the latest analyst ratings for PLNT.
What is the current price target for Planet Fitness?: 15 Wall Street analysts have set twelve-month price targets for Planet Fitness in the last year. Their average twelve-month price target is $71.00, suggesting a possible upside of 16.3%. Piper Sandler has the highest price target set, predicting PLNT will reach $89.00 in the next twelve months. BNP Paribas has the lowest price target set, forecasting a price of $45.00 for Planet Fitness in the next year.
View the latest price targets for PLNT.
What is the current consensus analyst rating for Planet Fitness?: Planet Fitness currently has 5 hold ratings, 8 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for PLNT.
What other companies compete with Planet Fitness?: Other companies that are similar to Planet Fitness include Nexstar Media Group, V.F., Whirlpool, Wyndham Hotels & Resorts and Choice Hotels International. Learn More about companies similar to Planet Fitness.
How do I contact Planet Fitness' investor relations team?: Planet Fitness' physical mailing address is 4 LIBERTY LANE WEST, HAMPTON NH, 03842. The company's listed phone number is (603) 750-0001 and its investor relations email address is [email protected]. The official website for Planet Fitness is www.planetfitness.com. Learn More about contacing Planet Fitness investor relations.

Planet Fitness - PLNT Stock Price Target and Predictions

Analyst Price Target for PLNT

Current Consensus is Moderate Buy

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.35 (Hold)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Planet Fitness?

What is the current price target for Planet Fitness?

What is the current consensus analyst rating for Planet Fitness?

What other companies compete with Planet Fitness?

How do I contact Planet Fitness' investor relations team?