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Aaron's - PRG Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $41.80
  • Forecasted Upside: 29.12%
  • Number of Analysts: 7
  • Breakdown:
  • 0 Sell Ratings
  • 2 Hold Ratings
  • 3 Buy Ratings
  • 2 Strong Buy Ratings
$32.37 As of 04/17/2026 04:59 PM ET
▲ +1.993 (6.56%)

This chart shows the closing price for PRG by one month, three months, or twelve months.

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Analyst Price Target for PRG

Analyst Price Target is $41.80
▲ +29.12% Upside Potential
This price target is based on 7 analysts offering 12 month price targets for Aaron's in the last 3 months. The average price target is $41.80, with a high forecast of $50.00 and a low forecast of $31.00. The average price target represents a 29.12% upside from the last price of $32.37.

This chart shows the closing price for PRG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 7 polled investment analysts is to buy stock in Aaron's. This rating has held steady since February 2026, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 6 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
10/26/2024
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
1/24/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
4/24/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
7/23/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
10/21/2025
  • 1 strong buy ratings
  • 3 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
1/19/2026
  • 2 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/20/2026
  • 2 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
4/19/2026

Latest Recommendations

  • 2 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
3/11/2026TD CowenBoost TargetBuy ➝ Buy$42.00 ➝ $43.00
2/20/2026Zacks ResearchUpgradeHold ➝ Strong-Buy
1/22/2026Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
1/8/2026TD CowenLower TargetBuy ➝ Buy$41.00 ➝ $38.00
12/16/2025B. Riley FinancialInitiated CoverageBuy$50.00
12/15/2025B. Riley FinancialUpgradeStrong-Buy
11/21/2025BTIG ResearchUpgradeSell ➝ Neutral$31.00
10/23/2025TD CowenLower TargetBuy ➝ Buy$38.00 ➝ $37.00
10/23/2025BTIG ResearchBoost TargetSell ➝ Sell$27.00 ➝ $31.00
10/10/2025BTIG ResearchReiterated RatingSell ➝ Sell$27.00
10/8/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
9/27/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
7/14/2025BTIG ResearchDowngradeNeutral ➝ Sell$24.00
4/24/2025Loop CapitalLower TargetBuy ➝ Buy$45.00 ➝ $40.00
4/24/2025KeyCorpLower TargetOverweight ➝ Overweight$50.00 ➝ $45.00
2/26/2025Jefferies Financial GroupDowngradeBuy ➝ Hold$58.00 ➝ $29.00
1/2/2025StephensReiterated RatingOverweight ➝ Overweight$60.00 ➝ $60.00
11/29/2024TD CowenUpgradeStrong-Buy
11/13/2024StephensInitiated CoverageOverweight$60.00
10/24/2024Raymond James FinancialUpgradeMarket Perform ➝ Outperform$48.00
10/1/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$50.00 ➝ $58.00
9/10/2024KeyCorpBoost TargetOverweight ➝ Overweight$46.00 ➝ $55.00
8/19/2024Loop CapitalUpgradeHold ➝ Buy$41.00 ➝ $55.00
7/25/2024KeyCorpBoost TargetOverweight ➝ Overweight$44.00 ➝ $46.00
7/25/2024TD CowenBoost TargetBuy ➝ Buy$40.00 ➝ $47.00
7/25/2024Loop CapitalBoost TargetHold ➝ Hold$35.00 ➝ $41.00
6/7/2024BTIG ResearchInitiated CoverageNeutral
4/25/2024Loop CapitalBoost TargetHold ➝ Hold$31.00 ➝ $35.00
4/25/2024TD CowenBoost TargetBuy ➝ Buy$38.00 ➝ $40.00
3/8/2024TD CowenInitiated CoverageOutperform$37.00
1/2/2024StephensUpgradeEqual Weight ➝ Overweight
10/26/2023KeyCorpLower TargetOverweight ➝ Overweight$48.00 ➝ $44.00
10/26/2023StephensLower TargetEqual Weight ➝ Equal Weight$68.00 ➝ $37.00
10/10/2023Jefferies Financial GroupLower TargetBuy ➝ Buy$49.00 ➝ $42.00
9/11/2023Loop CapitalLower TargetHold ➝ Hold$42.00 ➝ $38.00
7/27/2023KeyCorpBoost TargetOverweight$36.00 ➝ $48.00
6/5/2023Loop CapitalDowngradeBuy ➝ Hold$34.00
4/27/2023Loop CapitalBoost Target$28.00 ➝ $34.00
10/27/2022KeyCorpLower TargetOverweight$36.00 ➝ $33.00
7/28/2022KeyCorpLower TargetOverweight$40.00 ➝ $36.00
6/20/2022StephensSet Target$21.00
6/17/2022Raymond James FinancialDowngradeOutperform ➝ Market Perform
6/17/2022KeyCorpLower TargetOverweight$50.00 ➝ $40.00
2/24/2022Raymond James FinancialLower TargetOutperform$55.00 ➝ $42.00
2/24/2022KeyCorpLower TargetOverweight$64.00 ➝ $55.00
12/10/2021Raymond James FinancialLower TargetOutperform ➝ Outperform$60.00 ➝ $55.00
11/4/2021KeyCorpLower TargetOverweight$70.00 ➝ $64.00
11/4/2021StephensDowngradeOverweight ➝ Equal Weight$59.00 ➝ $57.00
8/2/2021Raymond James FinancialLower TargetOutperform$65.00 ➝ $60.00
6/9/2021KeyCorpBoost TargetPositive ➝ Overweight$65.00 ➝ $70.00
4/30/2021Raymond James FinancialBoost TargetOutperform$63.00 ➝ $65.00
(Data available from 4/19/2021 forward)

News Sentiment Rating

1.05 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/21/2025
  • 1 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/21/2025
  • 2 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
11/20/2025
  • 2 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/20/2025
  • 1 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
1/19/2026
  • 1 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/18/2026
  • 1 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
3/20/2026
  • 5 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
4/19/2026

Current Sentiment

  • 5 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Aaron's logo
PROG Holdings, Inc. (NYSE:PRG) is a financial technology holding company based in Salt Lake City, Utah with three business segments: Progressive Leasing, which offers lease-to-own transactions primarily to credit-challenged consumers through e-commerce and point-of-sale retail partners, via online, mobile, and in-store solutions; Vive Financial, which provides consumers who may not qualify for traditional prime lending with a variety of second-look, revolving credit products through private label and branded credit cards; and Four Technologies, which provides consumers of all credit backgrounds Buy Now, Pay Later (BNPL) options through four interest-free installments via its platform, Four.
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Today's Range

Now: $32.37
Low: $30.97
High: $32.76

50 Day Range

MA: $31.62
Low: $27.66
High: $40.58

52 Week Range

Now: $32.37
Low: $24.51
High: $41.14

Volume

421,238 shs

Average Volume

472,633 shs

Market Capitalization

$1.28 billion

P/E Ratio

8.99

Dividend Yield

1.84%

Beta

1.81

Frequently Asked Questions

What sell-side analysts currently cover shares of Aaron's?

The following Wall Street analysts have issued reports on Aaron's in the last year: B. Riley Financial, Inc., BTIG Research, KeyCorp, Loop Capital, TD Cowen, Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for PRG.

What is the current price target for Aaron's?

0 Wall Street analysts have set twelve-month price targets for Aaron's in the last year. Their average twelve-month price target is $41.80, suggesting a possible upside of 29.1%. B. Riley Financial, Inc. has the highest price target set, predicting PRG will reach $50.00 in the next twelve months. BTIG Research has the lowest price target set, forecasting a price of $31.00 for Aaron's in the next year.
View the latest price targets for PRG.

What is the current consensus analyst rating for Aaron's?

Aaron's currently has 2 hold ratings, 3 buy ratings and 2 strong buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe PRG will outperform the market and that investors should add to their positions of Aaron's.
View the latest ratings for PRG.

What other companies compete with Aaron's?

Other companies that are similar to Aaron's include Frontdoor, StoneCo, DLocal, Marathon Digital and WPP. Learn More about companies similar to Aaron‘s.

How do I contact Aaron's' investor relations team?

Aaron's' physical mailing address is 400 GALLERIA PARKWAY SE SUITE 300, ATLANTA GA, 30339. The company's listed phone number is 385-351-1369 and its investor relations email address is [email protected]. The official website for Aaron's is www.aarons.com. Learn More about contacing Aaron‘s investor relations.