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Primerica - PRI Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $301.80
  • Forecasted Upside: 19.47%
  • Number of Analysts: 7
  • Breakdown:
  • 0 Sell Ratings
  • 4 Hold Ratings
  • 2 Buy Ratings
  • 1 Strong Buy Ratings
$252.61 As of 12/4/2025 04:59 PM ET
▼ -2.628 (-1.03%)

This chart shows the closing price for PRI by one month, three months, or twelve months.

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Analyst Price Target for PRI

Analyst Price Target is $301.80
▲ +19.47% Upside Potential
This price target is based on 7 analysts offering 12 month price targets for Primerica in the last 3 months. The average price target is $301.80, with a high forecast of $318.00 and a low forecast of $283.00. The average price target represents a 19.47% upside from the last price of $252.61.

This chart shows the closing price for PRI for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 7 investment analysts is to moderate buy stock in Primerica. This rating has held steady since September 2025, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
9/5/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
11/4/2025
  • 1 strong buy ratings
  • 2 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 1 strong buy ratings
  • 2 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
12/1/2025Weiss RatingsReiterated RatingBuy (B-) ➝ Buy (B-)
11/25/2025Weiss RatingsReiterated RatingBuy (B-) ➝ Buy (B-)
11/17/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$306.00 ➝ $301.00
11/11/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$320.00 ➝ $315.00
10/21/2025Zacks ResearchUpgradeHold ➝ Strong-Buy
10/8/2025Weiss RatingsReiterated RatingBuy (B) ➝ Buy (B)
10/7/2025Piper SandlerSet TargetNeutral ➝ Neutral$292.00
10/7/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$308.00 ➝ $306.00
9/27/2025Weiss RatingsReiterated RatingBuy (B) ➝ Buy (B)
9/23/2025BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$292.00 ➝ $318.00
8/18/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$292.00 ➝ $308.00
8/11/2025Jefferies Financial GroupLower TargetHold ➝ Hold$293.00 ➝ $283.00
8/11/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$315.00 ➝ $320.00
5/19/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$274.00 ➝ $296.00
4/9/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$320.00 ➝ $315.00
2/28/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$313.00 ➝ $304.00
2/18/2025Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$315.00 ➝ $320.00
2/14/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$308.00 ➝ $313.00
1/23/2025BMO Capital MarketsInitiated CoverageMarket Perform$311.00
1/10/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$320.00 ➝ $315.00
12/18/2024Piper SandlerLower TargetNeutral ➝ Neutral$313.00 ➝ $300.00
11/26/2024TD CowenBoost TargetBuy ➝ Buy$314.00 ➝ $345.00
11/8/2024Truist FinancialBoost TargetBuy ➝ Buy$300.00 ➝ $340.00
10/9/2024TD CowenInitiated CoverageBuy$314.00
8/30/2024Piper SandlerInitiated CoverageNeutral$283.00
8/19/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$257.00 ➝ $269.00
8/9/2024Truist FinancialBoost TargetBuy ➝ Buy$275.00 ➝ $300.00
7/18/2024Jefferies Financial GroupBoost TargetHold ➝ Hold$239.00 ➝ $249.00
7/17/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$255.00 ➝ $275.00
7/10/2024Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$245.00 ➝ $243.00
6/28/2024Jefferies Financial GroupBoost TargetHold ➝ Hold$235.00 ➝ $236.00
4/15/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$245.00 ➝ $250.00
4/10/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$255.00 ➝ $260.00
3/1/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$215.00 ➝ $245.00
2/16/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$230.00 ➝ $255.00
2/15/2024Truist FinancialBoost TargetBuy ➝ Buy$260.00 ➝ $275.00
2/12/2024Raymond James FinancialDowngradeStrong-Buy ➝ Market Perform
11/15/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$190.00 ➝ $200.00
11/8/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$185.00 ➝ $190.00
9/14/2023Jefferies Financial GroupLower TargetHold ➝ Hold$198.00 ➝ $197.00
8/18/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$171.00 ➝ $185.00
8/9/2023Truist FinancialBoost Target$240.00 ➝ $260.00
8/8/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$170.00 ➝ $171.00
7/10/2023Truist FinancialBoost Target$220.00 ➝ $240.00
5/11/2023Truist FinancialBoost Target$210.00 ➝ $220.00
4/12/2023Raymond James FinancialInitiated CoverageStrong-Buy$244.00
3/1/2023Keefe, Bruyette & WoodsBoost TargetMarket Perform$167.00 ➝ $195.00
2/27/2023Truist FinancialBoost TargetBuy$160.00 ➝ $210.00
2/24/2023Morgan StanleyBoost TargetEqual Weight$150.00 ➝ $162.00
1/10/2023Morgan StanleyBoost TargetEqual Weight$137.00 ➝ $150.00
11/17/2022Morgan StanleyBoost TargetEqual Weight$135.00 ➝ $137.00
11/10/2022William BlairDowngradeOutperform ➝ Market Perform
8/17/2022Morgan StanleyBoost TargetEqual Weight$132.00 ➝ $135.00
8/10/2022Truist FinancialBoost TargetBuy$150.00 ➝ $160.00
7/6/2022Morgan StanleyLower TargetEqual Weight$148.00 ➝ $132.00
7/1/2022Truist FinancialLower TargetBuy$163.00 ➝ $150.00
5/19/2022Morgan StanleyDowngradeOverweight ➝ Equal Weight$153.00 ➝ $148.00
4/8/2022Morgan StanleyLower TargetOverweight$159.00 ➝ $157.00
3/1/2022Credit Suisse GroupLower TargetOutperform$199.00 ➝ $187.00
2/22/2022Morgan StanleyLower TargetOverweight$175.00 ➝ $159.00
2/16/2022Truist FinancialLower Target$197.00 ➝ $187.00
2/15/2022William BlairReiterated RatingOutperform
2/15/2022Morgan StanleyLower TargetOverweight$180.00 ➝ $175.00
1/25/2022Jefferies Financial GroupInitiated CoverageHold$160.00
1/21/2022Wolfe ResearchInitiated CoverageMarket Perform$163.00
1/7/2022Morgan StanleyBoost TargetOverweight$175.00 ➝ $180.00
10/14/2021Morgan StanleyBoost TargetOverweight$170.00 ➝ $175.00
9/20/2021William BlairReiterated RatingOutperform
5/7/2021Morgan StanleyBoost TargetOverweight$165.00 ➝ $170.00
4/20/2021Truist FinancialBoost TargetBuy$165.00 ➝ $188.00
4/1/2021Morgan StanleyBoost TargetOverweight$160.00 ➝ $165.00
3/31/2021CitigroupBoost Target$130.00 ➝ $140.00
2/11/2021Morgan StanleyBoost TargetOverweight$155.00 ➝ $160.00
1/25/2021Truist FinancialBoost Target$155.00 ➝ $165.00
1/15/2021Morgan StanleyBoost TargetOverweight$142.00 ➝ $155.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.15 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 53 very positive mentions
  • 10 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 45 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 18 very positive mentions
  • 8 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
Mentions as of
7/7/2025
  • 21 very positive mentions
  • 10 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 58 very positive mentions
  • 18 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 22 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 24 very positive mentions
  • 13 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
11/4/2025
  • 42 very positive mentions
  • 19 positive mentions
  • 4 negative mentions
  • 0 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 42 very positive mentions
  • 19 positive mentions
  • 4 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Primerica logo
Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. The company operates in four segments: Term Life Insurance; Investment and Savings Products; Senior Health; and Corporate and Other Distributed Products. The Term Life Insurance segment underwrites individual term life insurance products. The Investment and Savings Products segment provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, and fixed indexed annuities. The Senior Health segment offers segregated funds; and medicare advantage and supplement plans. The Corporate and Other Distributed Products segment provides mortgage loans; prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters; ID theft defense services; auto and homeowners' insurance; home automation solutions; and insurance products, including supplemental and accidental death, and disability insurance. It distributes and sells its products through licensed sales representatives. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.
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Today's Range

Now: $252.61
Low: $252.06
High: $256.87

50 Day Range

MA: $262.85
Low: $250.38
High: $278.95

52 Week Range

Now: $252.61
Low: $230.98
High: $299.97

Volume

159,279 shs

Average Volume

191,009 shs

Market Capitalization

$8.06 billion

P/E Ratio

11.61

Dividend Yield

1.63%

Beta

0.9

Frequently Asked Questions

What sell-side analysts currently cover shares of Primerica?

The following Wall Street analysts have issued reports on Primerica in the last twelve months: BMO Capital Markets, Jefferies Financial Group Inc., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for PRI.

What is the current price target for Primerica?

0 Wall Street analysts have set twelve-month price targets for Primerica in the last year. Their average twelve-month price target is $301.80, suggesting a possible upside of 19.5%. BMO Capital Markets has the highest price target set, predicting PRI will reach $318.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $283.00 for Primerica in the next year.
View the latest price targets for PRI.

What is the current consensus analyst rating for Primerica?

Primerica currently has 4 hold ratings, 2 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for PRI.

What other companies compete with Primerica?

Other companies that are similar to Primerica include Brighthouse Financial, Ameriprise Financial, CNO Financial Group, Equitable and Loews. Learn More about companies similar to Primerica.

How do I contact Primerica's investor relations team?

Primerica's physical mailing address is 1 PRIMERICA PARKWAY, DULUTH GA, 30099. The financial services provider's listed phone number is (770) 381-1000 and its investor relations email address is [email protected]. The official website for Primerica is www.primerica.com. Learn More about contacing Primerica investor relations.