NYSE:PRU - Prudential Financial Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $101.70
  • Forecasted Upside: -9.13 %
  • Number of Analysts: 8
  • Breakdown:
  • 0 Sell Ratings
  • 6 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
▲ +1.41 (1.28%)

This chart shows the closing price for PRU by one month, three months, or twelve months.

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Analyst Price Target for PRU

Analyst Price Target is $101.70
▼ -9.13% Downside Potential
This price target is based on 8 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $101.70, with a high forecast of $125.00 and a low forecast of $80.00. The average price target represents a -9.13% upside from the last price of $111.92.

This chart shows the closing price for PRU for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 8 polled investment analysts is to hold stock in Prudential Financial. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 11 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 9 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 3 buy ratings
  • 9 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 6 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
10/14/2021Morgan StanleyBoost Price TargetEqual Weight$105.00 ➝ $110.00Low
9/16/2021BarclaysBoost Price TargetSell ➝ Equal Weight$102.00 ➝ $110.00Medium
8/5/2021Royal Bank of CanadaBoost Price TargetSector Perform$108.00 ➝ $112.00Low
8/4/2021Morgan StanleyLower Price TargetEqual Weight$107.00 ➝ $105.00Medium
7/15/2021Morgan StanleyBoost Price TargetEqual Weight$105.00 ➝ $107.00Low
5/19/2021Morgan StanleyBoost Price TargetEqual Weight$102.00 ➝ $105.00Low
5/12/2021Credit Suisse GroupBoost Price TargetOutperform$121.00 ➝ $125.00Medium
5/6/2021Royal Bank of CanadaBoost Price TargetSector Perform$92.00 ➝ $108.00Medium
5/5/2021Morgan StanleyBoost Price TargetEqual Weight$99.00 ➝ $102.00Medium
4/26/2021UBS GroupInitiated CoverageNeutral$96.00N/A
4/20/2021UBS GroupInitiated CoverageNeutral$96.00Medium
4/15/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$79.00 ➝ $121.00Low
4/14/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00High
4/12/2021BarclaysBoost Price TargetEqual Weight$91.00 ➝ $96.00Medium
4/8/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00Medium
4/5/2021JPMorgan Chase & Co.Boost Price TargetCautious ➝ Neutral$91.00 ➝ $105.00Low
3/31/2021CitigroupBoost Price Target$83.00 ➝ $97.00Medium
3/26/2021Morgan StanleyBoost Price TargetEqual Weight$90.00 ➝ $99.00Low
3/18/2021Piper SandlerBoost Price Target$85.00 ➝ $94.00Medium
3/9/2021JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$91.00Medium
3/3/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$91.00Low
2/25/2021Morgan StanleyBoost Price TargetEqual Weight$86.00 ➝ $90.00High
2/8/2021Royal Bank of CanadaBoost Price TargetNeutral ➝ Sector Perform$70.00 ➝ $82.00Low
2/5/2021Morgan StanleyLower Price TargetEqual Weight$87.00 ➝ $86.00Low
1/15/2021Morgan StanleyBoost Price TargetEqual Weight$85.00 ➝ $87.00Low
12/8/2020Smith Barney CitigroupUpgradeSell ➝ Neutral$58.00 ➝ $80.00Low
12/4/2020The Goldman Sachs GroupInitiated CoverageBuy$88.00High
12/1/2020Credit Suisse GroupBoost Price TargetNeutral$64.00 ➝ $79.00Low
11/18/2020Morgan StanleyBoost Price TargetEqual Weight$76.00 ➝ $85.00Low
11/17/2020BarclaysInitiated CoverageEqual Weight$76.00Low
11/4/2020Morgan StanleyBoost Price TargetEqual Weight$74.00 ➝ $76.00High
10/6/2020Morgan StanleyBoost Price TargetEqual Weight$72.00 ➝ $74.00High
8/20/2020Morgan StanleyBoost Price TargetEqual Weight$69.00 ➝ $72.00Low
8/6/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$65.00 ➝ $70.00Low
7/7/2020Wells Fargo & CompanyReiterated RatingHoldHigh
7/6/2020Morgan StanleyBoost Price TargetEqual Weight$64.00 ➝ $69.00Low
7/2/2020Piper SandlerLower Price TargetNeutral$67.00 ➝ $63.00High
5/7/2020Bank of AmericaLower Price TargetBuy$71.00 ➝ $67.00Low
5/7/2020Wells Fargo & CompanyLower Price TargetEqual Weight$67.00 ➝ $62.00Medium
5/6/2020Credit Suisse GroupReiterated RatingHold$64.00High
5/6/2020Piper SandlerDowngradeOverweight ➝ NeutralHigh
5/6/2020JPMorgan Chase & Co.Lower Price TargetOverweight$108.00 ➝ $100.00High
4/28/2020DOWLING & PARTNDowngradeBuy ➝ NeutralHigh
4/21/2020B. RileyLower Price TargetNeutral$70.00 ➝ $57.00Medium
4/13/2020Piper SandlerBoost Price TargetOverweight$64.00 ➝ $65.00Low
4/12/2020Wells Fargo & CompanyReiterated RatingHold$67.00Low
4/3/2020Piper SandlerLower Price TargetOverweight$74.00 ➝ $64.00Medium
4/1/2020Wells Fargo & CompanyLower Price TargetEqual Weight$100.00 ➝ $67.00Medium
3/23/2020B. RileyLower Price TargetNeutral$77.00 ➝ $70.00High
3/20/2020Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$110.00 ➝ $68.00N/A
3/17/2020Morgan StanleyLower Price TargetEqual Weight$102.00 ➝ $64.00High
3/11/2020B. RileyLower Price TargetNeutral$96.00 ➝ $77.00High
3/10/2020Piper SandlerLower Price TargetOverweight$100.00 ➝ $80.00High
2/27/2020Piper SandlerLower Price TargetOverweight$107.00 ➝ $100.00High
2/3/2020Credit Suisse GroupLower Price TargetNeutral$90.00 ➝ $85.00Low
12/22/2019Royal Bank of CanadaReiterated RatingBuy$110.00Low
11/25/2019CitigroupDowngradeNeutral ➝ Sell$88.00 ➝ $86.00Low
11/18/2019DOWLING & PARTNReiterated RatingBuyLow
11/6/2019Keefe, Bruyette & WoodsDowngradeOutperform ➝ Market Perform$107.00 ➝ $102.00Low
11/5/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$92.00Medium
10/15/2019Morgan StanleyLower Price TargetEqual Weight$110.00 ➝ $108.00Low
10/10/2019UBS GroupBoost Price TargetNeutral$84.00 ➝ $85.00Low
9/30/2019Credit Suisse GroupLower Price TargetNeutral$98.00 ➝ $90.00Low
9/13/2019CitigroupLower Price TargetNeutral$94.00 ➝ $88.00Low
9/12/2019The Goldman Sachs GroupLower Price TargetConviction-Buy ➝ Buy$107.00 ➝ $99.00Low
9/6/2019UBS GroupBoost Price TargetNeutral$83.00 ➝ $84.00Low
8/12/2019BarclaysSet Price TargetBuy$108.00Medium
8/8/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralLow
8/5/2019CitigroupDowngradeBuy ➝ Neutral$112.00 ➝ $94.00Medium
8/1/2019B. RileyDowngradeBuy ➝ Neutral$122.00 ➝ $100.00High
7/31/2019Wells Fargo & CompanySet Price TargetBuy$115.00N/A
6/26/2019B. RileyBoost Price TargetBuy$113.00 ➝ $122.00Low
6/6/2019Wells Fargo & CompanyReiterated RatingBuy$115.00Low
5/23/2019CitigroupSet Price TargetBuy$112.00Low
5/13/2019UBS GroupDowngradeBuy ➝ Neutral$116.00 ➝ $112.00High
5/2/2019UBS GroupBoost Price TargetBuy ➝ Buy$114.00 ➝ $116.00High
4/12/2019Deutsche Bank AktiengesellschaftBoost Price TargetHold$97.00 ➝ $104.00Low
4/9/2019UBS GroupBoost Price TargetBuy ➝ Buy$108.00 ➝ $114.00Low
1/9/2019Evercore ISIUpgradeIn-Line ➝ Outperform$85.50Medium
1/9/2019Keefe, Bruyette & WoodsReiterated RatingBuy$113.00Medium
1/8/2019Wells Fargo & CompanyInitiated CoverageOutperform ➝ Outperform$105.00Low
12/17/2018Keefe, Bruyette & WoodsReiterated RatingBuy$115.00Low
11/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$122.00 ➝ $120.00High
10/8/2018UBS GroupBoost Price TargetBuy ➝ Buy$125.00 ➝ $126.00Low
9/10/2018The Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow
8/17/2018Credit Suisse GroupLower Price TargetNeutral ➝ Neutral$102.00 ➝ $98.00Low
8/7/2018B. RileyBoost Price TargetBuy ➝ Buy$116.00 ➝ $124.00Low
8/3/2018Royal Bank of CanadaReiterated RatingBuy$122.00Low
7/16/2018B. RileyLower Price TargetBuy ➝ Buy$129.00 ➝ $116.00Low
7/9/2018BarclaysLower Price TargetOverweight ➝ Overweight$135.00 ➝ $130.00High
6/4/2018The Goldman Sachs GroupUpgradeNeutral ➝ Buy$117.00 ➝ $114.00Low
5/4/2018Deutsche Bank AktiengesellschaftLower Price TargetHold ➝ Hold$125.00 ➝ $113.00Low
5/3/2018Wells Fargo & CompanyReiterated RatingHold$111.00High
4/25/2018Credit Suisse GroupInitiated CoverageNeutral ➝ Neutral$102.00Low
4/12/2018Keefe, Bruyette & WoodsReiterated RatingBuy$125.00Medium
4/5/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$131.00 ➝ $128.00Low
3/26/2018Bank of AmericaInitiated CoverageBuy$117.00High
3/2/2018UBS GroupUpgradeNeutral ➝ BuyHigh
2/23/2018Keefe, Bruyette & WoodsReiterated RatingBuy$128.00Low
2/12/2018Royal Bank of CanadaUpgradeSector Perform ➝ OutperformMedium
2/9/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Hold$132.00 ➝ $125.00Medium
2/9/2018Wells Fargo & CompanyLower Price TargetMarket Perform ➝ Market Perform$122.00 ➝ $111.00Medium
2/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$133.00 ➝ $131.00High
2/7/2018Wells Fargo & CompanyReiterated RatingHold$122.00High
1/11/2018Sandler O'NeillReiterated RatingBuy$134.00Medium
1/11/2018Atlantic SecuritiesUpgradeNeutral ➝ OverweightMedium
1/2/2018Deutsche Bank AktiengesellschaftInitiated CoverageHold$124.00Low
12/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$127.00Low
12/14/2017Wells Fargo & CompanySet Price TargetHold$122.00Medium
11/10/2017Keefe, Bruyette & WoodsReiterated RatingBuyN/A
11/8/2017Wells Fargo & CompanyReiterated RatingHold$114.00 ➝ $120.00N/A
11/6/2017B. RileyReiterated RatingBuyN/A
11/3/2017Royal Bank of CanadaReiterated RatingHold$119.00N/A
11/2/2017Morgan StanleyBoost Price TargetEqual Weight$123.00 ➝ $124.00N/A
10/18/2017The Goldman Sachs GroupInitiated CoverageNeutral$114.00N/A
10/17/2017CitigroupUpgradeNeutral ➝ Buy$103.00N/A
10/16/2017Keefe, Bruyette & WoodsReiterated RatingBuy$121.00N/A
10/10/2017FBR & Co.UpgradeNeutral ➝ Buy$117.00 ➝ $100.00N/A
10/5/2017Morgan StanleyBoost Price TargetEqual Weight$118.00 ➝ $123.00N/A
9/6/2017Royal Bank of CanadaReiterated RatingHold$117.00High
8/11/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow
8/3/2017Wells Fargo & CompanyReiterated RatingHoldHigh
6/27/2017Royal Bank of CanadaReiterated RatingHold$113.00High
6/6/2017Wells Fargo & CompanyReiterated RatingHoldLow
5/23/2017Credit Suisse GroupLower Price TargetNeutral$121.00 ➝ $120.00Low
5/4/2017Wells Fargo & CompanyReiterated RatingHoldLow
4/27/2017Credit Suisse GroupReiterated RatingHold$121.00Low
4/19/2017Deutsche Bank AktiengesellschaftBoost Price TargetBuy$114.00 ➝ $117.00Medium
4/3/2017JPMorgan Chase & Co.Boost Price TargetOverweight$108.00 ➝ $113.00Low
3/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$117.00High
2/19/2017BarclaysReiterated RatingBuy$129.00N/A
2/10/2017Atlantic SecuritiesDowngradeOverweight ➝ NeutralN/A
1/26/2017CitigroupInitiated CoverageNeutral$103.00N/A
1/9/2017BarclaysReiterated RatingBuy$117.00N/A
12/19/2016UBS GroupReiterated RatingNeutral$89.00 ➝ $107.00N/A
12/14/2016Morgan StanleyDowngradeOverweight ➝ Equal Weight$109.00 ➝ $110.00N/A
12/7/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
11/29/2016FBR & Co.Reiterated RatingMarket Perform$86.00 ➝ $100.00N/A
11/28/2016FBR & Co.Lower Price TargetMkt Perform$100.00 ➝ $86.00N/A
11/18/2016Bank of AmericaDowngradeBuy ➝ Underperform$108.00N/A
11/18/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
11/7/2016UBS GroupReiterated RatingNeutral$89.00N/A
(Data available from 10/20/2016 forward)

News Sentiment Rating

0.47 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
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  • 0 negative mentions
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  • 5 positive mentions
  • 0 negative mentions
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  • 7 positive mentions
  • 0 negative mentions
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  • 0 negative mentions
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  • 17 positive mentions
  • 1 negative mentions
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  • 7 very positive mentions
  • 7 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
  • 8 very positive mentions
  • 11 positive mentions
  • 3 negative mentions
  • 3 very negative mentions

Current Sentiment

  • 8 very positive mentions
  • 11 positive mentions
  • 3 negative mentions
  • 3 very negative mentions

Recent Stories by Sentiment

Prudential Financial logo
Prudential Financial, Inc. engages in the provision of financial products and services including life insurance, annuities, mutual funds, and investment management to both individual and institutional customers. It operates through the following segments: PGIM, International Businesses, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, Closed Block, and Corporate and Others. The Assurance IQ segment offers solutions to meet consumers financial needs. The PGIM segment provides a broad array of asset management and advisory services related to public and private fixed income, public equity and real estate, commercial mortgage origination and servicing, and mutual funds and other retail services to institutional, private and sub-advisory clients (including mutual funds), insurance company separate accounts, government sponsored entities and the Company's general account. The International Businesses segment manufactures and distributes individual life insurance, retirement, and related products to the mass affluent and affluent markets in Japan, Korea, and other foreign countries through its Life Planner operations. The Closed Block segment includes c
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Today's Range

Now: $111.92
Low: $110.95
High: $112.13

50 Day Range

MA: $105.73
Low: $97.90
High: $110.59

52 Week Range

Now: $111.92
Low: $60.39
High: $112.13


1,190,556 shs

Average Volume

2,053,455 shs

Market Capitalization

$43.20 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?

The following Wall Street research analysts have issued reports on Prudential Financial in the last year: Barclays PLC, Citigroup Inc., Credit Suisse Group AG, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank of Canada, Smith Barney Citigroup, The Goldman Sachs Group, Inc., TheStreet, UBS Group AG, and Zacks Investment Research.
View the latest analyst ratings for PRU.

What is the current price target for Prudential Financial?

10 Wall Street analysts have set twelve-month price targets for Prudential Financial in the last year. Their average twelve-month price target is $101.70, suggesting a possible downside of 9.1%. Credit Suisse Group AG has the highest price target set, predicting PRU will reach $125.00 in the next twelve months. Smith Barney Citigroup has the lowest price target set, forecasting a price of $80.00 for Prudential Financial in the next year.
View the latest price targets for PRU.

What is the current consensus analyst rating for Prudential Financial?

Prudential Financial currently has 6 hold ratings and 2 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRU, but not buy more shares or sell existing shares.
View the latest ratings for PRU.

What other companies compete with Prudential Financial?

How do I contact Prudential Financial's investor relations team?

Prudential Financial's physical mailing address is 751 BROAD ST, NEWARK NJ, 07102. The financial services provider's listed phone number is (973) 802-6000 and its investor relations email address is [email protected] The official website for Prudential Financial is www.prudential.com.