NYSE:PRU - Prudential Financial Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $105.58
  • Forecasted Upside: 2.14 %
  • Number of Analysts: 11
  • Breakdown:
  • 2 Sell Ratings
  • 9 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
▲ +1.72 (1.69%)

This chart shows the closing price for PRU by one month, three months, or twelve months.

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Analyst Price Target for PRU

Analyst Price Target is $105.58
▲ +2.14% Upside Potential
This price target is based on 11 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $105.58, with a high forecast of $131.00 and a low forecast of $90.00. The average price target represents a 2.14% upside from the last price of $103.37.

This chart shows the closing price for PRU for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 11 investment analysts is to hold stock in Prudential Financial. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 11 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 10 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 9 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 9 hold ratings
  • 2 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 9 hold ratings
  • 2 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 9 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
8/9/2022Evercore ISILower Price Target$90.00Low
8/4/2022Wells Fargo & CompanyBoost Price TargetEqual Weight$95.00 ➝ $101.00Low
7/13/2022BarclaysLower Price TargetEqual Weight$115.00 ➝ $95.00N/A
7/11/2022Royal Bank of CanadaLower Price TargetSector Perform$125.00 ➝ $112.00N/A
7/11/2022JPMorgan Chase & Co.Boost Price Target$120.00 ➝ $122.00N/A
7/8/2022Piper SandlerLower Price TargetNeutral$110.00 ➝ $100.00N/A
7/6/2022Morgan StanleyLower Price TargetEqual Weight$120.00 ➝ $103.00N/A
7/6/2022Evercore ISILower Price TargetUnderperform$107.00 ➝ $100.00N/A
6/6/2022The Goldman Sachs GroupLower Price TargetNeutral$116.00 ➝ $99.00Low
5/27/2022Piper SandlerLower Price TargetNeutral$118.00 ➝ $110.00Low
5/23/2022CitigroupInitiated CoverageNeutral$100.00Low
4/6/2022Piper SandlerBoost Price TargetNeutral$118.00 ➝ $125.00Medium
4/5/2022JPMorgan Chase & Co.Boost Price Target$113.00 ➝ $120.00N/A
3/25/2022Credit Suisse GroupDowngradeOutperform ➝ Neutral$131.00 ➝ $121.00High
2/22/2022Morgan StanleyBoost Price TargetEqual Weight$114.00 ➝ $123.00Medium
1/25/2022Jefferies Financial GroupInitiated CoverageUnderperform$93.00Medium
1/21/2022Wolfe ResearchInitiated CoverageMarket Perform$131.00High
1/11/2022BarclaysBoost Price TargetEqual Weight$114.00 ➝ $115.00Low
1/7/2022Morgan StanleyBoost Price TargetEqual Weight$112.00 ➝ $114.00Low
1/5/2022Evercore ISIDowngradeIn-Line ➝ Underperform$101.00 ➝ $105.00High
1/4/2022JPMorgan Chase & Co.Boost Price Target$112.00 ➝ $114.00High
1/4/2022Wells Fargo & CompanyBoost Price TargetEqual Weight$109.00 ➝ $115.00High
12/2/2021The Goldman Sachs GroupInitiated CoverageNeutral$115.00High
11/18/2021Morgan StanleyBoost Price TargetEqual Weight$110.00 ➝ $112.00Medium
11/4/2021Royal Bank of CanadaBoost Price TargetSector Perform$112.00 ➝ $119.00High
10/14/2021Morgan StanleyBoost Price TargetEqual Weight$105.00 ➝ $110.00Low
9/16/2021BarclaysBoost Price TargetSell ➝ Equal Weight$102.00 ➝ $110.00Medium
8/5/2021Royal Bank of CanadaBoost Price TargetSector Perform$108.00 ➝ $112.00Low
8/4/2021Morgan StanleyLower Price TargetEqual Weight$107.00 ➝ $105.00Medium
7/15/2021Morgan StanleyBoost Price TargetEqual Weight$105.00 ➝ $107.00Low
5/19/2021Morgan StanleyBoost Price TargetEqual Weight$102.00 ➝ $105.00Low
5/12/2021Credit Suisse GroupBoost Price TargetOutperform$121.00 ➝ $125.00Medium
5/6/2021Royal Bank of CanadaBoost Price TargetSector Perform$92.00 ➝ $108.00Medium
5/5/2021Morgan StanleyBoost Price TargetEqual Weight$99.00 ➝ $102.00Medium
4/26/2021UBS GroupInitiated CoverageNeutral$96.00N/A
4/20/2021UBS GroupInitiated CoverageNeutral$96.00Medium
4/15/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$79.00 ➝ $121.00Low
4/14/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00High
4/12/2021BarclaysBoost Price TargetEqual Weight$91.00 ➝ $96.00Medium
4/8/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00Medium
4/5/2021JPMorgan Chase & Co.Boost Price TargetCautious ➝ Neutral$91.00 ➝ $105.00Low
3/31/2021CitigroupBoost Price Target$83.00 ➝ $97.00Medium
3/26/2021Morgan StanleyBoost Price TargetEqual Weight$90.00 ➝ $99.00Low
3/18/2021Piper SandlerBoost Price Target$85.00 ➝ $94.00Medium
3/9/2021JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$91.00Medium
3/3/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$91.00Low
2/25/2021Morgan StanleyBoost Price TargetEqual Weight$86.00 ➝ $90.00High
2/8/2021Royal Bank of CanadaBoost Price TargetNeutral ➝ Sector Perform$70.00 ➝ $82.00Low
2/5/2021Morgan StanleyLower Price TargetEqual Weight$87.00 ➝ $86.00Low
1/15/2021Morgan StanleyBoost Price TargetEqual Weight$85.00 ➝ $87.00Low
12/8/2020Smith Barney CitigroupUpgradeSell ➝ Neutral$58.00 ➝ $80.00Low
12/4/2020The Goldman Sachs GroupInitiated CoverageBuy$88.00High
12/1/2020Credit Suisse GroupBoost Price TargetNeutral$64.00 ➝ $79.00Low
11/18/2020Morgan StanleyBoost Price TargetEqual Weight$76.00 ➝ $85.00Low
11/17/2020BarclaysInitiated CoverageEqual Weight$76.00Low
11/4/2020Morgan StanleyBoost Price TargetEqual Weight$74.00 ➝ $76.00High
10/6/2020Morgan StanleyBoost Price TargetEqual Weight$72.00 ➝ $74.00High
8/20/2020Morgan StanleyBoost Price TargetEqual Weight$69.00 ➝ $72.00Low
8/6/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$65.00 ➝ $70.00Low
7/7/2020Wells Fargo & CompanyReiterated RatingHoldHigh
7/6/2020Morgan StanleyBoost Price TargetEqual Weight$64.00 ➝ $69.00Low
7/2/2020Piper SandlerLower Price TargetNeutral$67.00 ➝ $63.00High
5/7/2020Bank of AmericaLower Price TargetBuy$71.00 ➝ $67.00Low
5/7/2020Wells Fargo & CompanyLower Price TargetEqual Weight$67.00 ➝ $62.00Medium
5/6/2020Credit Suisse GroupReiterated RatingHold$64.00High
5/6/2020Piper SandlerDowngradeOverweight ➝ NeutralHigh
5/6/2020JPMorgan Chase & Co.Lower Price TargetOverweight$108.00 ➝ $100.00High
4/28/2020DOWLING & PARTNDowngradeBuy ➝ NeutralHigh
4/21/2020B. RileyLower Price TargetNeutral$70.00 ➝ $57.00Medium
4/13/2020Piper SandlerBoost Price TargetOverweight$64.00 ➝ $65.00Low
4/12/2020Wells Fargo & CompanyReiterated RatingHold$67.00Low
4/3/2020Piper SandlerLower Price TargetOverweight$74.00 ➝ $64.00Medium
4/1/2020Wells Fargo & CompanyLower Price TargetEqual Weight$100.00 ➝ $67.00Medium
3/23/2020B. RileyLower Price TargetNeutral$77.00 ➝ $70.00High
3/20/2020Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$110.00 ➝ $68.00N/A
3/17/2020Morgan StanleyLower Price TargetEqual Weight$102.00 ➝ $64.00High
3/11/2020B. RileyLower Price TargetNeutral$96.00 ➝ $77.00High
3/10/2020Piper SandlerLower Price TargetOverweight$100.00 ➝ $80.00High
2/27/2020Piper SandlerLower Price TargetOverweight$107.00 ➝ $100.00High
2/3/2020Credit Suisse GroupLower Price TargetNeutral$90.00 ➝ $85.00Low
12/22/2019Royal Bank of CanadaReiterated RatingBuy$110.00Low
11/25/2019CitigroupDowngradeNeutral ➝ Sell$88.00 ➝ $86.00Low
11/18/2019DOWLING & PARTNReiterated RatingBuyLow
11/6/2019Keefe, Bruyette & WoodsDowngradeOutperform ➝ Market Perform$107.00 ➝ $102.00Low
11/5/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$92.00Medium
10/15/2019Morgan StanleyLower Price TargetEqual Weight$110.00 ➝ $108.00Low
10/10/2019UBS GroupBoost Price TargetNeutral$84.00 ➝ $85.00Low
9/30/2019Credit Suisse GroupLower Price TargetNeutral$98.00 ➝ $90.00Low
9/13/2019CitigroupLower Price TargetNeutral$94.00 ➝ $88.00Low
9/12/2019The Goldman Sachs GroupLower Price TargetConviction-Buy ➝ Buy$107.00 ➝ $99.00Low
9/6/2019UBS GroupBoost Price TargetNeutral$83.00 ➝ $84.00Low
8/12/2019BarclaysSet Price TargetBuy$108.00Medium
8/8/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralLow
8/5/2019CitigroupDowngradeBuy ➝ Neutral$112.00 ➝ $94.00Medium
8/1/2019B. RileyDowngradeBuy ➝ Neutral$122.00 ➝ $100.00High
7/31/2019Wells Fargo & CompanySet Price TargetBuy$115.00N/A
6/26/2019B. RileyBoost Price TargetBuy$113.00 ➝ $122.00Low
6/6/2019Wells Fargo & CompanyReiterated RatingBuy$115.00Low
5/23/2019CitigroupSet Price TargetBuy$112.00Low
5/13/2019UBS GroupDowngradeBuy ➝ Neutral$116.00 ➝ $112.00High
5/2/2019UBS GroupBoost Price TargetBuy ➝ Buy$114.00 ➝ $116.00High
4/12/2019Deutsche Bank AktiengesellschaftBoost Price TargetHold$97.00 ➝ $104.00Low
4/9/2019UBS GroupBoost Price TargetBuy ➝ Buy$108.00 ➝ $114.00Low
1/9/2019Evercore ISIUpgradeIn-Line ➝ Outperform$85.50Medium
1/9/2019Keefe, Bruyette & WoodsReiterated RatingBuy$113.00Medium
1/8/2019Wells Fargo & CompanyInitiated CoverageOutperform ➝ Outperform$105.00Low
12/17/2018Keefe, Bruyette & WoodsReiterated RatingBuy$115.00Low
11/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$122.00 ➝ $120.00High
10/8/2018UBS GroupBoost Price TargetBuy ➝ Buy$125.00 ➝ $126.00Low
9/10/2018The Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow
8/17/2018Credit Suisse GroupLower Price TargetNeutral ➝ Neutral$102.00 ➝ $98.00Low
8/7/2018B. RileyBoost Price TargetBuy ➝ Buy$116.00 ➝ $124.00Low
8/3/2018Royal Bank of CanadaReiterated RatingBuy$122.00Low
7/16/2018B. RileyLower Price TargetBuy ➝ Buy$129.00 ➝ $116.00Low
7/9/2018BarclaysLower Price TargetOverweight ➝ Overweight$135.00 ➝ $130.00High
6/4/2018The Goldman Sachs GroupUpgradeNeutral ➝ Buy$117.00 ➝ $114.00Low
5/4/2018Deutsche Bank AktiengesellschaftLower Price TargetHold ➝ Hold$125.00 ➝ $113.00Low
5/3/2018Wells Fargo & CompanyReiterated RatingHold$111.00High
4/25/2018Credit Suisse GroupInitiated CoverageNeutral ➝ Neutral$102.00Low
4/12/2018Keefe, Bruyette & WoodsReiterated RatingBuy$125.00Medium
4/5/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$131.00 ➝ $128.00Low
3/26/2018Bank of AmericaInitiated CoverageBuy$117.00High
3/2/2018UBS GroupUpgradeNeutral ➝ BuyHigh
2/23/2018Keefe, Bruyette & WoodsReiterated RatingBuy$128.00Low
2/12/2018Royal Bank of CanadaUpgradeSector Perform ➝ OutperformMedium
2/9/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Hold$132.00 ➝ $125.00Medium
2/9/2018Wells Fargo & CompanyLower Price TargetMarket Perform ➝ Market Perform$122.00 ➝ $111.00Medium
2/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$133.00 ➝ $131.00High
2/7/2018Wells Fargo & CompanyReiterated RatingHold$122.00High
1/11/2018Sandler O'NeillReiterated RatingBuy$134.00Medium
1/11/2018Atlantic SecuritiesUpgradeNeutral ➝ OverweightMedium
1/2/2018Deutsche Bank AktiengesellschaftInitiated CoverageHold$124.00Low
12/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$127.00Low
12/14/2017Wells Fargo & CompanySet Price TargetHold$122.00Medium
11/10/2017Keefe, Bruyette & WoodsReiterated RatingBuyN/A
11/8/2017Wells Fargo & CompanyReiterated RatingHold$114.00 ➝ $120.00N/A
11/6/2017B. RileyReiterated RatingBuyN/A
11/3/2017Royal Bank of CanadaReiterated RatingHold$119.00N/A
11/2/2017Morgan StanleyBoost Price TargetEqual Weight$123.00 ➝ $124.00N/A
10/18/2017The Goldman Sachs GroupInitiated CoverageNeutral$114.00N/A
10/17/2017CitigroupUpgradeNeutral ➝ Buy$103.00N/A
10/16/2017Keefe, Bruyette & WoodsReiterated RatingBuy$121.00N/A
10/10/2017FBR & Co.UpgradeNeutral ➝ Buy$117.00 ➝ $100.00N/A
10/5/2017Morgan StanleyBoost Price TargetEqual Weight$118.00 ➝ $123.00N/A
9/6/2017Royal Bank of CanadaReiterated RatingHold$117.00High
8/11/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow
(Data available from 8/11/2017 forward)

News Sentiment Rating

0.22 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 5 very positive mentions
  • 11 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
  • 6 very positive mentions
  • 26 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
  • 5 very positive mentions
  • 22 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
  • 7 very positive mentions
  • 14 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
  • 11 very positive mentions
  • 24 positive mentions
  • 3 negative mentions
  • 2 very negative mentions
  • 1 very positive mentions
  • 21 positive mentions
  • 1 negative mentions
  • 2 very negative mentions
  • 3 very positive mentions
  • 9 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
  • 7 very positive mentions
  • 21 positive mentions
  • 4 negative mentions
  • 2 very negative mentions

Current Sentiment

  • 7 very positive mentions
  • 21 positive mentions
  • 4 negative mentions
  • 2 very negative mentions

Recent Stories by Sentiment

Prudential Financial logo
Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It also provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment, and other supplemental health solutions; and provides plan administration services in connection with its insurance coverages. In addition, the company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. Further, it provides third-party life, health, Medicare, property and casualty, and term life products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
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Today's Range

Now: $103.37
Low: $102.59
High: $103.54

50 Day Range

MA: $96.93
Low: $90.44
High: $106.21

52 Week Range

Now: $103.37
Low: $89.73
High: $124.22


11,626 shs

Average Volume

1,805,890 shs

Market Capitalization

$38.45 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?

The following Wall Street research analysts have issued reports on Prudential Financial in the last year: Barclays PLC, Citigroup Inc., Credit Suisse Group AG, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank of Canada, StockNews.com, The Goldman Sachs Group, Inc., TheStreet, Wells Fargo & Company, and Wolfe Research.
View the latest analyst ratings for PRU.

What is the current price target for Prudential Financial?

12 Wall Street analysts have set twelve-month price targets for Prudential Financial in the last year. Their average twelve-month price target is $105.58, suggesting a possible upside of 3.9%. Wolfe Research has the highest price target set, predicting PRU will reach $131.00 in the next twelve months. Evercore ISI has the lowest price target set, forecasting a price of $90.00 for Prudential Financial in the next year.
View the latest price targets for PRU.

What is the current consensus analyst rating for Prudential Financial?

Prudential Financial currently has 2 sell ratings and 9 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRU, but not buy more shares or sell existing shares.
View the latest ratings for PRU.

What other companies compete with Prudential Financial?

How do I contact Prudential Financial's investor relations team?

Prudential Financial's physical mailing address is 751 BROAD ST, NEWARK NJ, 07102. The financial services provider's listed phone number is (973) 802-6000 and its investor relations email address is [email protected] The official website for Prudential Financial is www.prudential.com. Learn More about contacing Prudential Financial investor relations.