PriceTargets.com logo

Prudential Financial - PRU Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $121.85
  • Forecasted Upside: 22.59%
  • Number of Analysts: 13
  • Breakdown:
  • 1 Sell Ratings
  • 10 Hold Ratings
  • 1 Buy Ratings
  • 1 Strong Buy Ratings
$99.39 As of 04/17/2025 04:59 PM ET
▲ +0.772 (0.78%)

This chart shows the closing price for PRU by one month, three months, or twelve months.

Skip Closing Price Chart
1 month | 3 months | 12 months
Get New Prudential Financial Analyst Ratings Delivered To Your Inbox
Sign-up to receive the latest news and ratings for PRU and its competitors with Analyst Ratings Network’s free daily newsletter.

Analyst Price Target for PRU

Analyst Price Target is $121.85
▲ +22.59% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $121.85, with a high forecast of $152.00 and a low forecast of $101.00. The average price target represents a 22.59% upside from the last price of $99.39.

This chart shows the closing price for PRU for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart




Current Consensus is Hold

The current consensus among 13 contributing investment analysts is to hold stock in Prudential Financial. This rating has held steady since July 2024, when it changed from a Reduce consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 1 buy ratings
  • 6 hold ratings
  • 2 sell ratings
Ratings as of
10/27/2023
  • 1 strong buy ratings
  • 0 buy ratings
  • 8 hold ratings
  • 1 sell ratings
Ratings as of
1/25/2024
  • 0 strong buy ratings
  • 0 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
4/24/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
7/23/2024
  • 1 strong buy ratings
  • 1 buy ratings
  • 11 hold ratings
  • 1 sell ratings
Ratings as of
10/21/2024
  • 1 strong buy ratings
  • 1 buy ratings
  • 11 hold ratings
  • 0 sell ratings
Ratings as of
1/19/2025
  • 1 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 1 sell ratings
Ratings as of
3/20/2025
  • 1 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 1 sell ratings
Ratings as of
4/19/2025

Latest Recommendations

  • 1 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
4/15/2025Piper SandlerLower TargetNeutral ➝ Neutral$122.00 ➝ $110.00
4/11/2025BarclaysLower TargetEqual Weight ➝ Equal Weight$134.00 ➝ $106.00
4/10/2025Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$118.00 ➝ $108.00
4/9/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$125.00 ➝ $120.00
4/2/2025UBS GroupLower TargetNeutral ➝ Neutral$130.00 ➝ $122.00
4/2/2025Piper SandlerLower TargetNeutral ➝ Neutral$124.00 ➝ $122.00
4/2/2025JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$128.00 ➝ $126.00
2/28/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$136.00 ➝ $128.00
2/19/2025Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$113.00 ➝ $118.00
2/12/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$129.00 ➝ $125.00
2/5/2025BarclaysBoost TargetEqual Weight ➝ Equal Weight$128.00 ➝ $134.00
1/23/2025BarclaysBoost TargetEqual Weight ➝ Equal Weight$127.00 ➝ $128.00
1/23/2025BMO Capital MarketsInitiated CoverageUnderperform$101.00
1/17/2025BarclaysLower TargetEqual Weight ➝ Equal Weight$129.00 ➝ $127.00
1/16/2025Keefe, Bruyette & WoodsLower TargetMarket Perform ➝ Market Perform$135.00 ➝ $129.00
1/16/2025Piper SandlerLower TargetNeutral ➝ Neutral$127.00 ➝ $124.00
1/14/2025Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$117.00 ➝ $115.00
1/6/2025BarclaysBoost TargetEqual Weight ➝ Equal Weight$119.00 ➝ $129.00
12/10/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$149.00 ➝ $152.00
11/27/2024TD CowenBoost TargetHold ➝ Hold$130.00 ➝ $133.00
11/14/2024Evercore ISIUpgradeUnderperform ➝ Inline$117.00 ➝ $140.00
11/5/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$116.00 ➝ $117.00
11/1/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$118.00 ➝ $119.00
10/10/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$109.00 ➝ $118.00
10/10/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$113.00 ➝ $116.00
10/9/2024TD CowenInitiated CoverageHold$130.00
10/2/2024Piper SandlerBoost TargetNeutral ➝ Neutral$121.00 ➝ $127.00
9/4/2024BarclaysInitiated CoverageEqual Weight$118.00
8/21/2024Keefe, Bruyette & WoodsReiterated RatingMarket Perform ➝ Market Perform$121.00 ➝ $121.00
8/19/2024Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$123.00 ➝ $122.00
8/13/2024UBS GroupBoost TargetNeutral ➝ Neutral$112.00 ➝ $119.00
8/12/2024Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$113.00
8/8/2024ArgusUpgradeStrong-Buy
7/23/2024CitigroupBoost TargetNeutral ➝ Neutral$104.00 ➝ $120.00
7/10/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$120.00 ➝ $123.00
7/8/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$118.00 ➝ $121.00
7/2/2024JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$118.00 ➝ $128.00
6/28/2024Jefferies Financial GroupLower TargetBuy ➝ Buy$143.00 ➝ $141.00
5/22/2024Jefferies Financial GroupUpgradeHold ➝ Buy$121.00 ➝ $143.00
5/6/2024Piper SandlerLower TargetNeutral ➝ Neutral$125.00 ➝ $121.00
4/25/2024Evercore ISIBoost TargetUnderperform ➝ Underperform$115.00 ➝ $116.00
4/15/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$109.00 ➝ $117.00
4/11/2024Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$100.00 ➝ $106.00
4/11/2024Evercore ISIBoost TargetUnderperform ➝ Underperform$104.00 ➝ $115.00
4/10/2024Keefe, Bruyette & WoodsBoost TargetMarket Perform ➝ Market Perform$112.00 ➝ $118.00
4/5/2024Piper SandlerBoost TargetNeutral ➝ Neutral$114.00 ➝ $125.00
2/12/2024UBS GroupBoost TargetNeutral ➝ Neutral$108.00 ➝ $112.00
2/9/2024Raymond JamesDowngradeStrong-Buy ➝ Market Perform
2/7/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$105.00 ➝ $109.00
1/10/2024UBS GroupBoost TargetNeutral ➝ Neutral$97.00 ➝ $108.00
1/3/2024JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$119.00 ➝ $118.00
12/7/2023Raymond JamesBoost TargetStrong-Buy ➝ Strong-Buy$125.00 ➝ $132.00
11/15/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$103.00 ➝ $105.00
11/2/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$102.00 ➝ $103.00
10/6/2023JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$121.00 ➝ $119.00
10/4/2023Deutsche Bank AktiengesellschaftInitiated CoverageHold$99.00
9/13/2023Jefferies Financial GroupUpgradeUnderperform ➝ Hold$70.00 ➝ $93.00
9/8/2023Royal Bank of CanadaReiterated RatingSector Perform ➝ Sector Perform$100.00
8/24/2023Raymond JamesUpgradeMarket Perform ➝ Strong-Buy$125.00
8/15/2023Wells Fargo & CompanyBoost TargetUnderweight ➝ Underweight$89.00 ➝ $92.00
8/4/2023BarclaysBoost TargetEqual Weight ➝ Equal Weight$91.00 ➝ $101.00
8/3/2023Piper SandlerBoost TargetNeutral ➝ Neutral$95.00 ➝ $100.00
8/3/2023Royal Bank of CanadaBoost TargetSector Perform ➝ Sector Perform$94.00 ➝ $100.00
8/2/2023Morgan StanleyReiterated RatingEqual Weight ➝ Equal Weight$102.00
7/25/2023Royal Bank of CanadaReiterated RatingSector Perform ➝ Sector Perform$94.00
7/11/2023BarclaysBoost Target$88.00 ➝ $91.00
7/7/2023Piper SandlerBoost Target$86.00 ➝ $95.00
5/15/2023VNET GroupReiterated RatingMaintains
5/4/2023Royal Bank of CanadaLower Target$99.00 ➝ $89.00
4/20/2023Royal Bank of CanadaLower TargetSector Perform$110.00 ➝ $99.00
4/12/2023BarclaysLower TargetEqual Weight$104.00 ➝ $88.00
4/4/2023JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$114.00
2/13/2023Wells Fargo & CompanyBoost TargetUnderweight$97.00 ➝ $100.00
2/9/2023Royal Bank of CanadaReiterated RatingSector Perform$110.00
2/8/2023Piper SandlerReiterated RatingNeutral$106.00
2/8/2023JPMorgan Chase & Co.Lower TargetNeutral$118.00 ➝ $114.00
1/18/2023Wells Fargo & CompanyLower TargetUnderweight$101.00 ➝ $97.00
1/10/2023Morgan StanleyBoost TargetEqual Weight$112.00 ➝ $114.00
1/10/2023BarclaysLower TargetEqual Weight$106.00 ➝ $105.00
1/9/2023The Goldman Sachs GroupDowngradeNeutral ➝ Sell$98.00 ➝ $96.00
12/20/2022Piper SandlerLower TargetNeutral$110.00 ➝ $106.00
12/16/2022Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$101.00
11/23/2022Raymond JamesDowngradeStrong-Buy ➝ Market Perform
11/17/2022Morgan StanleyBoost TargetEqual Weight$111.00 ➝ $112.00
11/16/2022CitigroupBoost Target$98.00 ➝ $105.00
11/3/2022Royal Bank of CanadaBoost TargetSector Perform$102.00 ➝ $110.00
11/2/2022Morgan StanleyBoost TargetEqual Weight$108.00 ➝ $111.00
10/14/2022BarclaysLower TargetEqual Weight$95.00 ➝ $94.00
10/12/2022Wells Fargo & CompanyLower TargetEqual Weight$101.00 ➝ $91.00
10/7/2022JPMorgan Chase & Co.Lower TargetNeutral$122.00 ➝ $118.00
10/6/2022Royal Bank of CanadaLower TargetSector Perform$107.00 ➝ $102.00
9/29/2022Credit Suisse GroupLower Target$102.00
9/21/2022Raymond JamesInitiated CoverageStrong-Buy$115.00
9/8/2022Jefferies Financial GroupBoost TargetUnderperform$78.00 ➝ $79.00
8/17/2022Morgan StanleyBoost TargetEqual Weight$103.00 ➝ $108.00
8/9/2022Evercore ISILower Target$90.00
8/4/2022Wells Fargo & CompanyBoost TargetEqual Weight$95.00 ➝ $101.00
7/13/2022BarclaysLower TargetEqual Weight$115.00 ➝ $95.00
7/11/2022Royal Bank of CanadaLower TargetSector Perform$125.00 ➝ $112.00
7/11/2022JPMorgan Chase & Co.Boost Target$120.00 ➝ $122.00
7/8/2022Piper SandlerLower TargetNeutral$110.00 ➝ $100.00
7/6/2022Morgan StanleyLower TargetEqual Weight$120.00 ➝ $103.00
7/6/2022Evercore ISILower TargetUnderperform$107.00 ➝ $100.00
6/6/2022The Goldman Sachs GroupLower TargetNeutral$116.00 ➝ $99.00
5/27/2022Piper SandlerLower TargetNeutral$118.00 ➝ $110.00
5/23/2022CitigroupInitiated CoverageNeutral$100.00
4/6/2022Piper SandlerBoost TargetNeutral$118.00 ➝ $125.00
4/5/2022JPMorgan Chase & Co.Boost Target$113.00 ➝ $120.00
3/25/2022Credit Suisse GroupDowngradeOutperform ➝ Neutral$131.00 ➝ $121.00
2/22/2022Morgan StanleyBoost TargetEqual Weight$114.00 ➝ $123.00
1/25/2022Jefferies Financial GroupInitiated CoverageUnderperform$93.00
1/21/2022Wolfe ResearchInitiated CoverageMarket Perform$131.00
1/11/2022BarclaysBoost TargetEqual Weight$114.00 ➝ $115.00
1/7/2022Morgan StanleyBoost TargetEqual Weight$112.00 ➝ $114.00
1/5/2022Evercore ISIDowngradeIn-Line ➝ Underperform$101.00 ➝ $105.00
1/4/2022JPMorgan Chase & Co.Boost Target$112.00 ➝ $114.00
1/4/2022Wells Fargo & CompanyBoost TargetEqual Weight$109.00 ➝ $115.00
12/2/2021The Goldman Sachs GroupInitiated CoverageNeutral$115.00
11/18/2021Morgan StanleyBoost TargetEqual Weight$110.00 ➝ $112.00
11/4/2021Royal Bank of CanadaBoost TargetSector Perform$112.00 ➝ $119.00
10/14/2021Morgan StanleyBoost TargetEqual Weight$105.00 ➝ $110.00
9/16/2021BarclaysBoost TargetSell ➝ Equal Weight$102.00 ➝ $110.00
8/5/2021Royal Bank of CanadaBoost TargetSector Perform$108.00 ➝ $112.00
8/4/2021Morgan StanleyLower TargetEqual Weight$107.00 ➝ $105.00
7/15/2021Morgan StanleyBoost TargetEqual Weight$105.00 ➝ $107.00
5/19/2021Morgan StanleyBoost TargetEqual Weight$102.00 ➝ $105.00
5/12/2021Credit Suisse GroupBoost TargetOutperform$121.00 ➝ $125.00
5/6/2021Royal Bank of CanadaBoost TargetSector Perform$92.00 ➝ $108.00
5/5/2021Morgan StanleyBoost TargetEqual Weight$99.00 ➝ $102.00
4/26/2021UBS GroupInitiated CoverageNeutral$96.00
4/20/2021UBS GroupInitiated CoverageNeutral$96.00
4/15/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$79.00 ➝ $121.00
4/14/2021Royal Bank of CanadaBoost TargetSector Perform$82.00 ➝ $92.00
4/12/2021BarclaysBoost TargetEqual Weight$91.00 ➝ $96.00
4/8/2021Royal Bank of CanadaBoost TargetSector Perform$82.00 ➝ $92.00
4/5/2021JPMorgan Chase & Co.Boost TargetCautious ➝ Neutral$91.00 ➝ $105.00
3/31/2021CitigroupBoost Target$83.00 ➝ $97.00
3/26/2021Morgan StanleyBoost TargetEqual Weight$90.00 ➝ $99.00
3/18/2021Piper SandlerBoost Target$85.00 ➝ $94.00
3/9/2021JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$91.00
3/3/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$91.00
2/25/2021Morgan StanleyBoost TargetEqual Weight$86.00 ➝ $90.00
2/8/2021Royal Bank of CanadaBoost TargetNeutral ➝ Sector Perform$70.00 ➝ $82.00
2/5/2021Morgan StanleyLower TargetEqual Weight$87.00 ➝ $86.00
1/15/2021Morgan StanleyBoost TargetEqual Weight$85.00 ➝ $87.00
12/8/2020Smith Barney CitigroupUpgradeSell ➝ Neutral$58.00 ➝ $80.00
12/4/2020The Goldman Sachs GroupInitiated CoverageBuy$88.00
12/1/2020Credit Suisse GroupBoost TargetNeutral$64.00 ➝ $79.00
11/18/2020Morgan StanleyBoost TargetEqual Weight$76.00 ➝ $85.00
11/17/2020BarclaysInitiated CoverageEqual Weight$76.00
11/4/2020Morgan StanleyBoost TargetEqual Weight$74.00 ➝ $76.00
10/6/2020Morgan StanleyBoost TargetEqual Weight$72.00 ➝ $74.00
8/20/2020Morgan StanleyBoost TargetEqual Weight$69.00 ➝ $72.00
8/6/2020Wells Fargo & CompanyBoost TargetEqual Weight$65.00 ➝ $70.00
7/7/2020Wells Fargo & CompanyReiterated RatingHold
7/6/2020Morgan StanleyBoost TargetEqual Weight$64.00 ➝ $69.00
7/2/2020Piper SandlerLower TargetNeutral$67.00 ➝ $63.00
5/7/2020Bank of AmericaLower TargetBuy$71.00 ➝ $67.00
5/7/2020Wells Fargo & CompanyLower TargetEqual Weight$67.00 ➝ $62.00
5/6/2020Credit Suisse GroupReiterated RatingHold$64.00
5/6/2020Piper SandlerDowngradeOverweight ➝ Neutral
5/6/2020JPMorgan Chase & Co.Lower TargetOverweight$108.00 ➝ $100.00
4/28/2020DOWLING & PARTNDowngradeBuy ➝ Neutral
4/21/2020B. RileyLower TargetNeutral$70.00 ➝ $57.00
(Data available from 4/19/2020 forward)

News Sentiment Rating

1.28 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 34 very positive mentions
  • 20 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
9/21/2024
  • 29 very positive mentions
  • 17 positive mentions
  • 3 negative mentions
  • 3 very negative mentions
Mentions as of
10/21/2024
  • 33 very positive mentions
  • 23 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
Mentions as of
11/20/2024
  • 57 very positive mentions
  • 28 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/20/2024
  • 23 very positive mentions
  • 18 positive mentions
  • 4 negative mentions
  • 0 very negative mentions
Mentions as of
1/19/2025
  • 68 very positive mentions
  • 34 positive mentions
  • 1 negative mentions
  • 3 very negative mentions
Mentions as of
2/18/2025
  • 69 very positive mentions
  • 19 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
3/20/2025
  • 93 very positive mentions
  • 27 positive mentions
  • 5 negative mentions
  • 0 very negative mentions
Mentions as of
4/19/2025

Current Sentiment

  • 93 very positive mentions
  • 27 positive mentions
  • 5 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Prudential Financial logo
Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance in the United States primarily for institutional clients for use in connection with employee and membership benefits plans; sells accidental death and dismemberment, and other supplemental health solutions; and plan administration services in connection with its insurance coverages. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products; and advisory services. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
Read More

Today's Range

Now: $99.39
Low: $98.85
High: $101.08

50 Day Range

MA: $107.69
Low: $94.90
High: $115.62

52 Week Range

Now: $99.39
Low: $90.38
High: $130.55

Volume

1,480,033 shs

Average Volume

1,601,187 shs

Market Capitalization

$35.23 billion

P/E Ratio

13.31

Dividend Yield

5.48%

Beta

1.11

Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?

The following Wall Street research analysts have issued reports on Prudential Financial in the last year: Argus, Bank of America Co., Barclays PLC, BMO Capital Markets, Citigroup Inc., Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, TD Cowen, UBS Group AG, and Wells Fargo & Company.
View the latest analyst ratings for PRU.

What is the current price target for Prudential Financial?

0 Wall Street analysts have set twelve-month price targets for Prudential Financial in the last year. Their average twelve-month price target is $121.85, suggesting a possible upside of 22.6%. Jefferies Financial Group Inc. has the highest price target set, predicting PRU will reach $152.00 in the next twelve months. BMO Capital Markets has the lowest price target set, forecasting a price of $101.00 for Prudential Financial in the next year.
View the latest price targets for PRU.

What is the current consensus analyst rating for Prudential Financial?

Prudential Financial currently has 1 sell rating, 10 hold ratings, 1 buy rating and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRU, but not buy more shares or sell existing shares.
View the latest ratings for PRU.

What other companies compete with Prudential Financial?

Other companies that are similar to Prudential Financial include Aflac, MetLife, Unum Group, Primerica and Lincoln National. Learn More about companies similar to Prudential Financial.

How do I contact Prudential Financial's investor relations team?

Prudential Financial's physical mailing address is 751 BROAD ST, NEWARK NJ, 07102. The financial services provider's listed phone number is (973) 802-6000 and its investor relations email address is [email protected]. The official website for Prudential Financial is www.prudential.com. Learn More about contacing Prudential Financial investor relations.