NYSE:PRU - Prudential Financial Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $88.15
  • Forecasted Upside: -10.85 %
  • Number of Analysts: 13
  • Breakdown:
  • 0 Sell Ratings
  • 10 Hold Ratings
  • 3 Buy Ratings
  • 0 Strong Buy Ratings
$98.88
▲ +1.58 (1.62%)
1 month | 3 months | 12 months
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Analyst Price Target for PRU

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
$88.15
▼ -10.85% Downside Potential
This price target is based on 13 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $88.15, with a high forecast of $121.00 and a low forecast of $57.00. The average price target represents a -10.85% upside from the last price of $98.88.
Hold
The current consensus among 13 contributing investment analysts is to hold stock in Prudential Financial. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 3 buy ratings
  • 8 hold ratings
  • 1 sell ratings
10/25/2019
  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 1 sell ratings
1/23/2020
  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 1 sell ratings
4/22/2020
  • 0 strong buy ratings
  • 3 buy ratings
  • 11 hold ratings
  • 1 sell ratings
7/21/2020
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 1 sell ratings
10/19/2020
  • 0 strong buy ratings
  • 3 buy ratings
  • 10 hold ratings
  • 0 sell ratings
1/17/2021
  • 0 strong buy ratings
  • 3 buy ratings
  • 10 hold ratings
  • 0 sell ratings
3/18/2021
  • 0 strong buy ratings
  • 3 buy ratings
  • 10 hold ratings
  • 0 sell ratings
4/17/2021

Latest Recommendations

  • 0 strong buy ratings
  • 3 buy ratings
  • 10 hold ratings
  • 0 sell ratings

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/15/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$79.00 ➝ $121.00Low
i
4/14/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00High
i
4/12/2021BarclaysBoost Price TargetEqual Weight$91.00 ➝ $96.00Medium
i
4/8/2021Royal Bank of CanadaBoost Price TargetSector Perform$82.00 ➝ $92.00Medium
i
4/5/2021JPMorgan Chase & Co.Boost Price TargetCautious ➝ Neutral$91.00 ➝ $105.00Low
i
4/1/2021Morgan StanleyBoost Price TargetEqual Weight$90.00 ➝ $99.00Medium
i
3/31/2021CitigroupBoost Price Target$83.00 ➝ $97.00Medium
i
3/26/2021Morgan StanleyBoost Price TargetEqual Weight$90.00 ➝ $99.00Low
i
3/18/2021Piper SandlerBoost Price Target$85.00 ➝ $94.00Medium
i
3/9/2021JPMorgan Chase & Co.Reiterated RatingOverweight ➝ Neutral$91.00Medium
i
3/3/2021Morgan StanleyBoost Price TargetEqual Weight$86.00 ➝ $90.00Low
i
3/3/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$91.00Low
i
2/25/2021Morgan StanleyBoost Price TargetEqual Weight$86.00 ➝ $90.00High
i
2/8/2021Royal Bank of CanadaBoost Price TargetNeutral ➝ Sector Perform$70.00 ➝ $82.00Low
i
2/5/2021Morgan StanleyLower Price TargetEqual Weight$87.00 ➝ $86.00Low
i
1/15/2021Morgan StanleyBoost Price TargetEqual Weight$85.00 ➝ $87.00Low
i
12/8/2020Smith Barney CitigroupUpgradeSell ➝ Neutral$58.00 ➝ $80.00Low
i
12/8/2020Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon RussellUpgradeSell ➝ Neutral$58.00 ➝ $80.00Low
i
12/4/2020The Goldman Sachs GroupInitiated CoverageBuy$88.00High
i
12/1/2020Credit Suisse GroupBoost Price TargetNeutral$64.00 ➝ $79.00Low
i
11/18/2020Morgan StanleyBoost Price TargetEqual Weight$76.00 ➝ $85.00Low
i
11/17/2020BarclaysInitiated CoverageEqual Weight$76.00Low
i
11/4/2020Morgan StanleyBoost Price TargetEqual Weight$74.00 ➝ $76.00High
i
10/6/2020Morgan StanleyBoost Price TargetEqual Weight$72.00 ➝ $74.00High
i
8/20/2020Morgan StanleyBoost Price TargetEqual Weight$69.00 ➝ $72.00Low
i
8/6/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$65.00 ➝ $70.00Low
i
7/7/2020Wells Fargo & CompanyReiterated RatingHoldHigh
i
7/6/2020Morgan StanleyBoost Price TargetEqual Weight$64.00 ➝ $69.00Low
i
7/2/2020Piper SandlerLower Price TargetNeutral$67.00 ➝ $63.00High
i
Rating by John Barnidge at Piper Sandler
5/7/2020Bank of AmericaLower Price TargetBuy$71.00 ➝ $67.00Low
i
5/7/2020Wells Fargo & CompanyLower Price TargetEqual Weight$67.00 ➝ $62.00Medium
i
5/6/2020Credit Suisse GroupReiterated RatingHold$64.00High
i
5/6/2020Piper SandlerDowngradeOverweight ➝ NeutralHigh
i
5/6/2020JPMorgan Chase & Co.Lower Price TargetOverweight$108.00 ➝ $100.00High
i
4/28/2020DOWLING & PARTNDowngradeBuy ➝ NeutralHigh
i
Rating by H. Lee at DOWLING & PARTN
4/21/2020B. RileyLower Price TargetNeutral$70.00 ➝ $57.00Medium
i
4/13/2020Piper SandlerBoost Price TargetOverweight$64.00 ➝ $65.00Low
i
4/12/2020Wells Fargo & CompanyReiterated RatingHold$67.00Low
i
4/3/2020Piper SandlerLower Price TargetOverweight$74.00 ➝ $64.00Medium
i
4/1/2020Wells Fargo & CompanyLower Price TargetEqual Weight$100.00 ➝ $67.00Medium
i
3/23/2020B. RileyLower Price TargetNeutral$77.00 ➝ $70.00High
i
3/20/2020Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$110.00 ➝ $68.00N/A
i
3/17/2020Morgan StanleyLower Price TargetEqual Weight$102.00 ➝ $64.00High
i
Rating by Nigel Dally at Morgan Stanley
3/11/2020B. RileyLower Price TargetNeutral$96.00 ➝ $77.00High
i
3/10/2020Piper SandlerLower Price TargetOverweight$100.00 ➝ $80.00High
i
2/27/2020Piper SandlerLower Price TargetOverweight$107.00 ➝ $100.00High
i
2/3/2020Credit Suisse GroupLower Price TargetNeutral$90.00 ➝ $85.00Low
i
12/22/2019Royal Bank of CanadaReiterated RatingBuy$110.00Low
i
11/25/2019CitigroupDowngradeNeutral ➝ Sell$88.00 ➝ $86.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
11/18/2019DOWLING & PARTNReiterated RatingBuyLow
i
Rating by H. Lee at DOWLING & PARTN
11/6/2019Keefe, Bruyette & WoodsDowngradeOutperform ➝ Market Perform$107.00 ➝ $102.00Low
i
Rating by R. Krueger at Keefe, Bruyette & Woods
11/5/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$92.00Medium
i
Rating by Elyse Greenspan at Wells Fargo & Company
10/15/2019Morgan StanleyLower Price TargetEqual Weight$110.00 ➝ $108.00Low
i
10/10/2019UBS GroupBoost Price TargetNeutral$84.00 ➝ $85.00Low
i
Rating by John Nadel at UBS Group AG
9/30/2019Credit Suisse GroupLower Price TargetNeutral$98.00 ➝ $90.00Low
i
9/13/2019CitigroupLower Price TargetNeutral$94.00 ➝ $88.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
9/12/2019The Goldman Sachs GroupLower Price TargetConviction-Buy ➝ Buy$107.00 ➝ $99.00Low
i
9/6/2019UBS GroupBoost Price TargetNeutral$83.00 ➝ $84.00Low
i
8/12/2019BarclaysSet Price TargetBuy$108.00Medium
i
Rating by Jay Gelb at Barclays PLC
8/8/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralLow
i
8/5/2019CitigroupDowngradeBuy ➝ Neutral$112.00 ➝ $94.00Medium
i
Rating by Suneet Kamath at Citigroup Inc.
8/1/2019B. RileyDowngradeBuy ➝ Neutral$122.00 ➝ $100.00High
i
Rating by R. Binner at B. Riley
7/31/2019Wells Fargo & CompanySet Price TargetBuy$115.00N/A
i
Rating by Elyse Greenspan at Wells Fargo & Company
6/26/2019B. RileyBoost Price TargetBuy$113.00 ➝ $122.00Low
i
6/6/2019Wells Fargo & CompanyReiterated RatingBuy$115.00Low
i
5/23/2019CitigroupSet Price TargetBuy$112.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
5/13/2019UBS GroupDowngradeBuy ➝ Neutral$116.00 ➝ $112.00High
i
5/2/2019UBS GroupBoost Price TargetBuy ➝ Buy$114.00 ➝ $116.00High
i
4/12/2019Deutsche Bank AktiengesellschaftBoost Price TargetHold$97.00 ➝ $104.00Low
i
4/9/2019UBS GroupBoost Price TargetBuy ➝ Buy$108.00 ➝ $114.00Low
i
1/9/2019Evercore ISIUpgradeIn-Line ➝ Outperform$85.50Medium
i
1/9/2019Keefe, Bruyette & WoodsReiterated RatingBuy$113.00Medium
i
1/8/2019Wells Fargo & CompanyInitiated CoverageOutperform ➝ Outperform$105.00Low
i
12/17/2018Keefe, Bruyette & WoodsReiterated RatingBuy$115.00Low
i
11/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$122.00 ➝ $120.00High
i
10/8/2018UBS GroupBoost Price TargetBuy ➝ Buy$125.00 ➝ $126.00Low
i
9/10/2018The Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow
i
8/17/2018Credit Suisse GroupLower Price TargetNeutral ➝ Neutral$102.00 ➝ $98.00Low
i
8/7/2018B. RileyBoost Price TargetBuy ➝ Buy$116.00 ➝ $124.00Low
i
8/3/2018Royal Bank of CanadaReiterated RatingBuy$122.00Low
i
7/16/2018B. RileyLower Price TargetBuy ➝ Buy$129.00 ➝ $116.00Low
i
7/9/2018BarclaysLower Price TargetOverweight ➝ Overweight$135.00 ➝ $130.00High
i
6/4/2018The Goldman Sachs GroupUpgradeNeutral ➝ Buy$117.00 ➝ $114.00Low
i
5/4/2018Deutsche Bank AktiengesellschaftLower Price TargetHold ➝ Hold$125.00 ➝ $113.00Low
i
5/3/2018Wells Fargo & CompanyReiterated RatingHold$111.00High
i
Rating by Sean Dargan at Wells Fargo & Company
4/25/2018Credit Suisse GroupInitiated CoverageNeutral ➝ Neutral$102.00Low
i
4/12/2018Keefe, Bruyette & WoodsReiterated RatingBuy$125.00Medium
i
4/5/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$131.00 ➝ $128.00Low
i
3/26/2018Bank of AmericaInitiated CoverageBuy$117.00High
i
3/2/2018UBS GroupUpgradeNeutral ➝ BuyHigh
i
2/23/2018Keefe, Bruyette & WoodsReiterated RatingBuy$128.00Low
i
2/12/2018Royal Bank of CanadaUpgradeSector Perform ➝ OutperformMedium
i
2/9/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Hold$132.00 ➝ $125.00Medium
i
2/9/2018Wells Fargo & CompanyLower Price TargetMarket Perform ➝ Market Perform$122.00 ➝ $111.00Medium
i
Rating by Sean Dargan at Wells Fargo & Company
2/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$133.00 ➝ $131.00High
i
2/7/2018Wells Fargo & CompanyReiterated RatingHold$122.00High
i
Rating by Sean Dargan at Wells Fargo & Company
1/11/2018Sandler O'NeillReiterated RatingBuy$134.00Medium
i
1/11/2018Atlantic SecuritiesUpgradeNeutral ➝ OverweightMedium
i
1/2/2018Deutsche Bank AktiengesellschaftInitiated CoverageHold$124.00Low
i
12/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$127.00Low
i
12/14/2017Wells Fargo & CompanySet Price TargetHold$122.00Medium
i
Rating by Sean Dargan at Wells Fargo & Company
11/10/2017Keefe, Bruyette & WoodsReiterated RatingBuyN/A
i
11/8/2017Wells Fargo & CompanyReiterated RatingHold$114.00 ➝ $120.00N/A
i
Rating by Sean Dargan at Wells Fargo & Company
11/6/2017B. RileyReiterated RatingBuyN/A
i
Rating by R. Binner at B. Riley
11/3/2017Royal Bank of CanadaReiterated RatingHold$119.00N/A
i
11/2/2017Morgan StanleyBoost Price TargetEqual Weight$123.00 ➝ $124.00N/A
i
10/18/2017The Goldman Sachs GroupInitiated CoverageNeutral$114.00N/A
i
10/17/2017CitigroupUpgradeNeutral ➝ Buy$103.00N/A
i
10/16/2017Keefe, Bruyette & WoodsReiterated RatingBuy$121.00N/A
i
10/10/2017(FBRC)UpgradeNeutral ➝ Buy$117.00 ➝ $100.00N/A
i
Rating by R. Binner at (FBRC)
10/5/2017Morgan StanleyBoost Price TargetEqual Weight$118.00 ➝ $123.00N/A
i
9/6/2017Royal Bank of CanadaReiterated RatingHold$117.00High
i
8/11/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow
i
8/3/2017Wells Fargo & CompanyReiterated RatingHoldHigh
i
Rating by Sean Dargan at Wells Fargo & Company
6/27/2017Royal Bank of CanadaReiterated RatingHold$113.00High
i
6/6/2017Wells Fargo & CompanyReiterated RatingHoldLow
i
Rating by Sean Dargan at Wells Fargo & Company
5/23/2017Credit Suisse GroupLower Price TargetNeutral$121.00 ➝ $120.00Low
i
5/4/2017Wells Fargo & CompanyReiterated RatingHoldLow
i
4/27/2017Credit Suisse GroupReiterated RatingHold$121.00Low
i
4/19/2017Deutsche Bank AktiengesellschaftBoost Price TargetBuy$114.00 ➝ $117.00Medium
i
4/3/2017JPMorgan Chase & Co.Boost Price TargetOverweight$108.00 ➝ $113.00Low
i
3/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$117.00High
i
2/19/2017BarclaysReiterated RatingBuy$129.00N/A
i
2/10/2017Atlantic SecuritiesDowngradeOverweight ➝ NeutralN/A
i
1/26/2017CitigroupInitiated CoverageNeutral$103.00N/A
i
1/9/2017BarclaysReiterated RatingBuy$117.00N/A
i
12/19/2016UBS GroupReiterated RatingNeutral$89.00 ➝ $107.00N/A
i
12/14/2016Morgan StanleyDowngradeOverweight ➝ Equal Weight$109.00 ➝ $110.00N/A
i
12/7/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
i
Rating by Seth Weiss at Bank of America Co.
11/29/2016(FBRC)Reiterated RatingMarket Perform$86.00 ➝ $100.00N/A
i
Rating by R. Binner at (FBRC)
11/28/2016(FBRC)Lower Price TargetMkt Perform$100.00 ➝ $86.00N/A
i
Rating by R. Binner at (FBRC)
11/18/2016Bank of AmericaDowngradeBuy ➝ Underperform$108.00N/A
i
Rating by Seth Weiss at Bank of America Co.
11/18/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
i
Rating by Seth Weiss at Bank of America Co.
11/7/2016UBS GroupReiterated RatingNeutral$89.00N/A
i
10/18/2016(FBRC)DowngradeOutperform ➝ Market Perform$86.00N/A
i
Rating by R. Binner at (FBRC)
10/7/2016Credit Suisse GroupInitiated CoverageNeutral$89.00N/A
i
9/23/2016Wells Fargo & CompanyInitiated CoverageMarket PerformN/A
i
9/23/2016The Goldman Sachs GroupUpgradeNeutral ➝ Buy$80.00 ➝ $93.00N/A
i
7/12/2016UBS GroupReiterated RatingHoldN/A
i
7/7/2016Deutsche Bank AktiengesellschaftLower Price TargetBuy$90.00 ➝ $83.00N/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
7/7/2016CitigroupLower Price TargetBuy$83.00 ➝ $80.00N/A
i
7/6/2016Evercore ISIInitiated CoverageHold$78.00N/A
i
6/29/2016Bank of AmericaDowngradeNeutral ➝ UnderperformN/A
i
5/16/2016(FBRC)Boost Price TargetOutperform$80.00 ➝ $86.00N/A
i
Rating by Randy Binner at (FBRC)
(Data available from 4/17/2016 forward)
Prudential Financial logo
Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment and other supplemental health solutions, and provides plan administration services in connection with its insurance coverages. The company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. In addition, it provides third-party life, health, Medicare, property and casualty, and personal finance products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
Read More

Today's Range

Now: $98.88
$97.85
$99.53

50 Day Range

MA: $91.90
$86.72
$97.34

52 Week Range

Now: $98.88
$48.52
$97.95

Volume

2,218,860 shs

Average Volume

2,448,757 shs

Market Capitalization

$39.10 billion

P/E Ratio

N/A

Dividend Yield

4.73%

Beta

1.72

Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?

The following Wall Street research analysts have issued reports on Prudential Financial in the last year: B. Riley, Bank of America Co., Barclays PLC, Citigroup Inc., Citigroup Inc. 3% Minimum Coupon Principal Protected Based Upon Russell, Credit Suisse Group AG, DOWLING & PARTN, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank of Canada, Smith Barney Citigroup, The Goldman Sachs Group, Inc., TheStreet, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for PRU.

What is the current price target for Prudential Financial?

13 Wall Street analysts have set twelve-month price targets for Prudential Financial in the last year. Their average twelve-month price target is $88.15, suggesting a possible downside of 10.8%. Credit Suisse Group AG has the highest price target set, predicting PRU will reach $121.00 in the next twelve months. B. Riley has the lowest price target set, forecasting a price of $57.00 for Prudential Financial in the next year.
View the latest price targets for PRU.

What is the current consensus analyst rating for Prudential Financial?

Prudential Financial currently has 10 hold ratings and 3 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in PRU, but not buy more shares or sell existing shares.
View the latest ratings for PRU.

What other companies compete with Prudential Financial?

How do I contact Prudential Financial's investor relations team?

Prudential Financial's physical mailing address is 751 BROAD ST, NEWARK NJ, 07102. The financial services provider's listed phone number is 973-802-6000 and its investor relations email address is [email protected] The official website for Prudential Financial is www.prudential.com.