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Boston Beer - SAM Stock Price Target and Predictions

  • Consensus Rating: Reduce
  • Consensus Price Target: $249.74
  • Forecasted Upside: 28.65%
  • Number of Analysts: 13
  • Breakdown:
  • 2 Sell Ratings
  • 10 Hold Ratings
  • 1 Buy Ratings
  • 0 Strong Buy Ratings
$194.12 As of 12/4/2025 04:59 PM ET
▼ -6.73 (-3.35%)

This chart shows the closing price for SAM by one month, three months, or twelve months.

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Analyst Price Target for SAM

Analyst Price Target is $249.74
▲ +28.65% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Boston Beer in the last 3 months. The average price target is $249.74, with a high forecast of $349.00 and a low forecast of $187.00. The average price target represents a 28.65% upside from the last price of $194.12.

This chart shows the closing price for SAM for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Reduce

The current consensus among 13 contributing investment analysts is to reduce stock in Boston Beer. This rating has held steady since October 2025, when it changed from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 3 buy ratings
  • 10 hold ratings
  • 1 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 8 hold ratings
  • 1 sell ratings
Ratings as of
9/10/2024
  • 0 strong buy ratings
  • 2 buy ratings
  • 9 hold ratings
  • 1 sell ratings
Ratings as of
12/9/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 9 hold ratings
  • 1 sell ratings
Ratings as of
3/9/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 1 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 1 buy ratings
  • 10 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/21/2025Piper SandlerLower TargetNeutral ➝ Neutral$230.00 ➝ $220.00
10/24/2025UBS GroupBoost TargetNeutral ➝ Neutral$230.00 ➝ $246.00
10/8/2025UBS GroupLower TargetNeutral ➝ Neutral$234.00 ➝ $230.00
10/8/2025Weiss RatingsReiterated RatingSell (D+) ➝ Sell (D+)
10/6/2025CitigroupDowngradeBuy ➝ Neutral$255.00 ➝ $235.00
9/30/2025Jefferies Financial GroupLower TargetHold ➝ Hold$230.00 ➝ $225.00
9/27/2025Weiss RatingsReiterated RatingSell (D+) ➝ Sell (D+)
7/28/2025Sanford C. BernsteinSet TargetMarket Perform ➝ Market Perform$230.00
7/25/2025Evercore ISILower TargetIn-Line ➝ In-Line$275.00 ➝ $250.00
7/25/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$270.00 ➝ $245.00
7/17/2025UBS GroupLower TargetNeutral ➝ Neutral$275.00 ➝ $214.00
7/15/2025CitigroupLower TargetBuy ➝ Buy$285.00 ➝ $230.00
7/9/2025Sanford C. BernsteinLower TargetMarket Perform ➝ Market Perform$270.00 ➝ $230.00
6/23/2025The Goldman Sachs GroupLower TargetSell ➝ Sell$219.00 ➝ $187.00
4/25/2025Needham & Company LLCReiterated RatingHold ➝ Hold
4/24/2025Cfra ResearchUpgradeModerate Sell ➝ Moderate Buy
4/22/2025Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$279.00 ➝ $279.00
4/17/2025UBS GroupBoost TargetNeutral ➝ Neutral$265.00 ➝ $279.00
4/17/2025Piper SandlerLower TargetNeutral ➝ Neutral$240.00 ➝ $230.00
4/14/2025CitigroupBoost TargetBuy ➝ Buy$280.00 ➝ $285.00
4/2/2025Berenberg BankInitiated CoverageHold$281.10
3/20/2025CitigroupUpgradeNeutral ➝ Buy$265.00 ➝ $280.00
2/26/2025Piper SandlerLower TargetNeutral ➝ Neutral$275.00 ➝ $240.00
2/26/2025Roth MkmReiterated RatingBuy ➝ Buy$389.00 ➝ $349.00
2/26/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$290.00 ➝ $270.00
1/23/2025Piper SandlerDowngradeOverweight ➝ Neutral$370.00 ➝ $275.00
1/16/2025UBS GroupLower TargetNeutral ➝ Neutral$315.00 ➝ $290.00
1/15/2025CitigroupLower TargetNeutral ➝ Neutral$335.00 ➝ $290.00
12/6/2024Needham & Company LLCInitiated CoverageHold
10/25/2024Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$318.00 ➝ $318.00
10/25/2024Piper SandlerBoost TargetOverweight ➝ Overweight$325.00 ➝ $330.00
10/25/2024Jefferies Financial GroupDowngradeBuy ➝ Hold$355.00 ➝ $325.00
10/24/2024UBS GroupBoost Target$300.00 ➝ $309.00
10/24/2024Deutsche Bank AktiengesellschaftLower TargetHold ➝ Hold$281.00 ➝ $277.00
10/23/2024Roth MkmReiterated RatingBuy ➝ Buy$389.00 ➝ $389.00
7/26/2024Roth MkmLower TargetBuy ➝ Buy$395.00 ➝ $389.00
7/26/2024Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$332.00 ➝ $318.00
7/26/2024Piper SandlerLower TargetOverweight ➝ Overweight$344.00 ➝ $325.00
7/17/2024Deutsche Bank AktiengesellschaftBoost TargetHold ➝ Hold$273.00 ➝ $283.00
7/12/2024Piper SandlerLower TargetOverweight ➝ Overweight$350.00 ➝ $344.00
6/5/2024Morgan StanleyUpgradeUnderweight ➝ Equal Weight$290.00 ➝ $290.00
5/14/2024Jefferies Financial GroupUpgradeHold ➝ Buy$335.00 ➝ $360.00
5/8/2024Deutsche Bank AktiengesellschaftUpgradeSell ➝ Hold$273.00
4/26/2024Evercore ISIBoost TargetIn-Line ➝ In-Line$310.00 ➝ $325.00
4/16/2024CitigroupLower TargetNeutral ➝ Neutral$350.00 ➝ $315.00
4/9/2024The Goldman Sachs GroupLower TargetSell ➝ Sell$257.00 ➝ $250.00
3/22/2024Piper SandlerInitiated CoverageOverweight$350.00
2/28/2024UBS GroupLower TargetNeutral ➝ Neutral$390.00 ➝ $355.00
2/28/2024CitigroupLower TargetNeutral ➝ Neutral$370.00 ➝ $350.00
2/28/2024Morgan StanleyLower TargetUnderweight ➝ Underweight$285.00 ➝ $275.00
2/28/2024Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$337.00
1/23/2024Roth MkmBoost TargetBuy ➝ Buy$406.00 ➝ $422.00
1/16/2024Sanford C. BernsteinUpgradeUnderperform ➝ Market Perform$280.00 ➝ $335.00
11/13/2023Jefferies Financial GroupInitiated CoverageHold$375.00
10/27/2023UBS GroupLower TargetNeutral ➝ Neutral$408.00 ➝ $390.00
10/27/2023Morgan StanleyBoost TargetUnderweight ➝ Underweight$270.00 ➝ $285.00
10/25/2023WedbushBoost TargetNeutral ➝ Neutral$370.00 ➝ $378.00
10/11/2023CitigroupBoost TargetNeutral ➝ Neutral$350.00 ➝ $370.00
9/8/2023WedbushBoost TargetNeutral ➝ Neutral$350.00 ➝ $370.00
7/31/2023TD CowenBoost TargetMarket Perform ➝ Market Perform$300.00 ➝ $350.00
7/28/2023WedbushBoost TargetNeutral$325.00 ➝ $350.00
7/28/2023CfraBoost TargetHold$300.00 ➝ $350.00
7/28/2023Royal Bank Of CanadaBoost TargetSector Perform$311.00 ➝ $328.00
7/21/2023WedbushReiterated RatingNeutral ➝ Neutral$325.00
7/21/2023Evercore ISILower TargetIn-Line$330.00 ➝ $320.00
7/19/2023TD CowenLower TargetMarket Perform$350.00 ➝ $300.00
7/17/2023Deutsche Bank AktiengesellschaftLower Target$297.00 ➝ $276.00
5/30/2023Roth CapitalUpgradeNeutral ➝ Buy
5/30/2023Roth MkmUpgradeNeutral ➝ Buy$274.00 ➝ $386.00
4/28/2023Deutsche Bank AktiengesellschaftBoost Target$291.00 ➝ $297.00
4/28/2023Morgan StanleyLower Target$270.00 ➝ $260.00
4/28/2023UBS GroupLower Target$364.00 ➝ $349.00
4/28/2023Royal Bank Of CanadaBoost Target$300.00 ➝ $311.00
4/28/2023CitigroupLower Target$340.00 ➝ $330.00
4/21/2023WedbushReiterated RatingNeutral$325.00
4/12/2023Deutsche Bank AktiengesellschaftBoost Target$283.00 ➝ $291.00
4/6/2023UBS GroupLower TargetNeutral$376.00 ➝ $364.00
3/20/2023Deutsche Bank AktiengesellschaftLower Target$307.00 ➝ $283.00
3/14/2023Royal Bank Of CanadaReiterated RatingSector Perform$300.00
2/16/2023UBS GroupLower TargetNeutral$416.00 ➝ $376.00
2/16/2023Roth MkmLower TargetNeutral$282.00 ➝ $276.00
2/16/2023Morgan StanleyLower TargetUnderweight$300.00 ➝ $270.00
2/16/2023CitigroupInitiated CoverageNeutral$370.00
2/16/2023Royal Bank Of CanadaLower TargetSector Perform$314.00 ➝ $300.00
2/16/2023Sanford C. BernsteinDowngradeMarket Perform ➝ Underperform$320.00 ➝ $255.00
2/16/2023Credit Suisse GroupLower TargetOutperform$400.00 ➝ $375.00
2/7/2023Roth CapitalReiterated RatingNeutral
1/4/2023Jefferies Financial GroupDowngradeHold ➝ Underperform$331.00 ➝ $275.00
12/6/2022Deutsche Bank AktiengesellschaftDowngradeHold ➝ Sell$315.00 ➝ $316.00
11/15/2022Morgan StanleyInitiated CoverageUnderweight
11/7/2022Morgan StanleyInitiated CoverageUnderweight$300.00
10/27/2022Credit Suisse GroupBoost Target$410.00
10/24/2022UBS GroupBoost TargetNeutral$312.00 ➝ $412.00
10/17/2022Credit Suisse GroupBoost TargetOutperform$385.00 ➝ $405.00
10/10/2022WedbushInitiated CoverageNeutral$350.00
10/10/2022Deutsche Bank AktiengesellschaftBoost TargetHold$296.00 ➝ $315.00
9/30/2022The Goldman Sachs GroupReiterated RatingSell$251.00
8/3/2022The Goldman Sachs GroupLower TargetSell$318.00 ➝ $258.00
7/22/2022Sanford C. BernsteinLower Target$320.00
7/22/2022Credit Suisse GroupLower TargetOutperform$400.00 ➝ $385.00
7/22/2022MKM PartnersLower TargetNeutral ➝ Neutral$334.00 ➝ $279.00
7/22/2022Royal Bank Of CanadaLower Target$331.00 ➝ $314.00
7/21/2022Jefferies Financial GroupLower Target$384.00 ➝ $341.00
7/19/2022Credit Suisse GroupSet Target$400.00
7/13/2022Deutsche Bank AktiengesellschaftLower TargetHold$337.00 ➝ $296.00
7/13/2022Redburn PartnersInitiated CoverageSell
7/11/2022Credit Suisse GroupLower TargetOutperform$620.00 ➝ $400.00
7/7/2022Royal Bank Of CanadaDowngradeOutperform ➝ Sector Perform$488.00 ➝ $331.00
6/28/2022The Goldman Sachs GroupDowngradeNeutral ➝ Sell$380.00 ➝ $318.00
6/22/2022Sanford C. BernsteinDowngradeOutperform ➝ Market Perform$565.00 ➝ $340.00
6/21/2022UBS GroupDowngradeBuy ➝ Neutral$600.00 ➝ $328.00
4/24/2022CitigroupLower Target$424.00 ➝ $375.00
4/22/2022CowenLower TargetMarket Perform$500.00 ➝ $375.00
4/22/2022Evercore ISILower Target$600.00 ➝ $400.00
4/22/2022CowenLower TargetMarket Perform$500.00 ➝ $375.00
4/22/2022Credit Suisse GroupLower TargetOutperform$670.00 ➝ $620.00
4/22/2022Deutsche Bank AktiengesellschaftLower TargetHold$420.00 ➝ $337.00
4/20/2022GuggenheimLower TargetBuy$660.00 ➝ $520.00
4/13/2022Deutsche Bank AktiengesellschaftLower TargetHold$442.00 ➝ $420.00
2/17/2022Credit Suisse GroupLower TargetOutperform$785.00 ➝ $670.00
2/17/2022Deutsche Bank AktiengesellschaftLower Target$524.00 ➝ $442.00
2/17/2022CitigroupLower TargetNeutral$499.00 ➝ $424.00
1/14/2022Evercore ISIReiterated RatingBuy$600.00
1/14/2022MKM PartnersLower Target$475.00 ➝ $440.00
1/14/2022Royal Bank Of CanadaLower TargetOutperform$661.00 ➝ $625.00
1/14/2022Credit Suisse GroupLower TargetOutperform$935.00 ➝ $785.00
12/20/2021Jefferies Financial GroupUpgradeUnderperform ➝ Hold$440.00 ➝ $535.00
12/6/2021CowenUpgradeUnderperform ➝ Market Perform$400.00 ➝ $500.00
10/22/2021Credit Suisse GroupLower TargetOutperform$965.00 ➝ $935.00
10/22/2021MKM PartnersLower TargetNeutral$530.00 ➝ $475.00
10/22/2021Deutsche Bank AktiengesellschaftLower TargetHold$564.00 ➝ $492.00
10/22/2021UBS GroupLower TargetBuy$775.00 ➝ $700.00
9/13/2021Morgan StanleyLower TargetOverweight$990.00 ➝ $800.00
9/13/2021Deutsche Bank AktiengesellschaftLower TargetHold$695.00 ➝ $564.00
9/9/2021MKM PartnersLower TargetNeutral$804.00 ➝ $530.00
9/9/2021Credit Suisse GroupLower TargetOutperform$1,281.00 ➝ $965.00
9/9/2021Royal Bank Of CanadaLower TargetOutperform$1,134.00 ➝ $627.00
9/9/2021Evercore ISILower TargetOutperform$950.00 ➝ $700.00
9/9/2021UBS GroupLower TargetBuy$850.00 ➝ $775.00
9/8/2021CitigroupLower TargetNeutral$854.00 ➝ $618.00
9/2/2021Evercore ISIReiterated RatingBuy
8/25/2021The Goldman Sachs GroupLower TargetNeutral$875.00 ➝ $750.00
8/25/2021CowenDowngradeMarket Perform ➝ Underperform$825.00 ➝ $400.00
7/23/2021GuggenheimLower TargetBuy$1,800.00 ➝ $1,500.00
7/23/2021Jefferies Financial GroupLower TargetUnderperform$760.00 ➝ $685.00
7/23/2021Morgan StanleyLower TargetOverweight$1,450.00 ➝ $990.00
7/23/2021UBS GroupLower TargetBuy$1,480.00 ➝ $1,080.00
7/23/2021Deutsche Bank AktiengesellschaftLower TargetHold$1,074.00 ➝ $850.00
7/23/2021Credit Suisse GroupLower TargetOutperform$1,490.00 ➝ $1,281.00
7/23/2021CitigroupLower TargetNeutral$1,145.00 ➝ $854.00
7/23/2021The Goldman Sachs GroupDowngradeBuy ➝ Neutral$1,550.00 ➝ $875.00
7/21/2021Royal Bank Of CanadaLower TargetOutperform$1,538.00 ➝ $1,466.00
7/16/2021Evercore ISILower TargetOutperform$1,600.00 ➝ $1,250.00
7/12/2021Morgan StanleyLower TargetOverweight$1,530.00 ➝ $1,450.00
7/9/2021Deutsche Bank AktiengesellschaftLower TargetHold$1,280.00 ➝ $1,074.00
7/7/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$1,304.00 ➝ $1,490.00
6/16/2021CitigroupLower TargetNeutral$1,395.00 ➝ $1,145.00
5/24/2021Sanford C. BernsteinInitiated CoverageOutperform$1,340.00
4/26/2021CitigroupDowngradeBuy ➝ Neutral$1,395.00
4/26/2021Evercore ISIBoost TargetOutperform$1,300.00 ➝ $1,500.00
4/26/2021Deutsche Bank AktiengesellschaftBoost TargetHold$1,150.00 ➝ $1,280.00
4/23/2021MKM PartnersBoost Target$780.00 ➝ $1,240.00
4/23/2021Morgan StanleyBoost TargetOverweight$1,400.00 ➝ $1,530.00
4/23/2021Royal Bank Of CanadaBoost TargetOutperform$1,378.00 ➝ $1,538.00
4/20/2021Evercore ISIBoost TargetOutperform ➝ Hold$1,300.00 ➝ $1,500.00
4/20/2021Deutsche Bank AktiengesellschaftBoost TargetHold$1,150.00 ➝ $1,280.00
4/14/2021Deutsche Bank AktiengesellschaftBoost TargetHold$1,002.00 ➝ $1,150.00
3/1/2021Morgan StanleyInitiated CoverageOverweight$1,400.00
2/25/2021Deutsche Bank AktiengesellschaftBoost TargetHold$996.00 ➝ $1,002.00
2/18/2021Evercore ISIBoost TargetOutperform$1,150.00 ➝ $1,300.00
2/18/2021UBS GroupBoost TargetBuy$1,080.00 ➝ $1,350.00
2/8/2021GuggenheimBoost TargetBuy$1,379.00 ➝ $1,400.00
1/13/2021CowenDowngradeOutperform ➝ Market Perform$1,250.00 ➝ $1,000.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

0.89 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 33 very positive mentions
  • 32 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 33 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 11 very positive mentions
  • 13 positive mentions
  • 4 negative mentions
  • 1 very negative mentions
Mentions as of
7/7/2025
  • 18 very positive mentions
  • 39 positive mentions
  • 6 negative mentions
  • 1 very negative mentions
Mentions as of
8/6/2025
  • 28 very positive mentions
  • 22 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 17 very positive mentions
  • 6 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 16 very positive mentions
  • 30 positive mentions
  • 5 negative mentions
  • 6 very negative mentions
Mentions as of
11/4/2025
  • 18 very positive mentions
  • 16 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 18 very positive mentions
  • 16 positive mentions
  • 2 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Boston Beer logo
The Boston Beer Company, Inc produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, Angel City, and Coney Island brand names. The company markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other e-commerce retail outlets. It sells its products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
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Today's Range

Now: $194.12
Low: $193.82
High: $201.50

50 Day Range

MA: $209.32
Low: $190.36
High: $232.13

52 Week Range

Now: $194.12
Low: $185.34
High: $323.98

Volume

151,442 shs

Average Volume

161,723 shs

Market Capitalization

$2.07 billion

P/E Ratio

22.89

Dividend Yield

N/A

Beta

1.06

Frequently Asked Questions

What sell-side analysts currently cover shares of Boston Beer?

The following equities research analysts have issued stock ratings on Boston Beer in the last year: Berenberg Bank, Cfra Research, Citigroup Inc., Evercore ISI, Jefferies Financial Group Inc., Morgan Stanley, Needham & Company LLC, Piper Sandler, Roth Mkm, Royal Bank Of Canada, Sanford C. Bernstein, The Goldman Sachs Group, Inc., UBS Group AG, Wall Street Zen, and Weiss Ratings.
View the latest analyst ratings for SAM.

What is the current price target for Boston Beer?

0 Wall Street analysts have set twelve-month price targets for Boston Beer in the last year. Their average twelve-month price target is $249.74, suggesting a possible upside of 28.7%. Roth Mkm has the highest price target set, predicting SAM will reach $349.00 in the next twelve months. The Goldman Sachs Group, Inc. has the lowest price target set, forecasting a price of $187.00 for Boston Beer in the next year.
View the latest price targets for SAM.

What is the current consensus analyst rating for Boston Beer?

Boston Beer currently has 2 sell ratings, 10 hold ratings and 1 buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Reduce."
View the latest ratings for SAM.

What other companies compete with Boston Beer?

Other companies that are similar to Boston Beer include NVIDIA, Constellation Brands, Molson Coors Beverage, Compania Cervecerias Unidas and MGP Ingredients. Learn More about companies similar to Boston Beer.

How do I contact Boston Beer's investor relations team?

Boston Beer's physical mailing address is ONE DESIGN CENTER PLACE SUITE 850, BOSTON MA, 02210. The company's listed phone number is (617) 368-5000 and its investor relations email address is [email protected]. The official website for Boston Beer is www.bostonbeer.com. Learn More about contacing Boston Beer investor relations.