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Sally Beauty - SBH Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $16.08
  • Forecasted Upside: -3.17%
  • Number of Analysts: 8
  • Breakdown:
  • 1 Sell Ratings
  • 4 Hold Ratings
  • 3 Buy Ratings
  • 0 Strong Buy Ratings
$16.61 As of 02/3/2026 04:59 PM ET
▲ +0.37 (2.28%)

This chart shows the closing price for SBH by one month, three months, or twelve months.

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Analyst Price Target for SBH

Analyst Price Target is $16.08
▼ -3.17% Downside Potential
This price target is based on 8 analysts offering 12 month price targets for Sally Beauty in the last 3 months. The average price target is $16.08, with a high forecast of $19.00 and a low forecast of $10.50. The average price target represents a -3.17% upside from the last price of $16.61.

This chart shows the closing price for SBH for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 8 investment analysts is to hold stock in Sally Beauty. This rating has held steady since September 2025, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
8/12/2024
  • 0 strong buy ratings
  • 1 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
11/10/2024
  • 0 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
2/8/2025
  • 0 strong buy ratings
  • 3 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
5/9/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
8/7/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
11/5/2025
  • 0 strong buy ratings
  • 2 buy ratings
  • 4 hold ratings
  • 1 sell ratings
Ratings as of
1/4/2026
  • 0 strong buy ratings
  • 3 buy ratings
  • 4 hold ratings
  • 1 sell ratings
Ratings as of
2/3/2026

Latest Recommendations

  • 0 strong buy ratings
  • 3 buy ratings
  • 4 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
1/21/2026TD CowenBoost TargetBuy ➝ Buy$17.00 ➝ $18.00
1/21/2026Raymond James FinancialUpgradeMarket Perform ➝ Outperform$19.00
1/21/2026TD CowenBoost TargetBuy ➝ Buy$17.00 ➝ $18.00
1/15/2026Morgan StanleyReiterated RatingUnderweight ➝ Underweight$14.00
1/14/2026Jefferies Financial GroupReiterated RatingBuy ➝ Hold$16.00
1/9/2026Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
11/14/2025Morgan StanleyBoost TargetUnderweight ➝ Underweight$10.00 ➝ $13.00
10/28/2025Jefferies Financial GroupBoost TargetHold ➝ Hold$12.80 ➝ $14.50
10/21/2025Zacks ResearchDowngradeStrong-Buy ➝ Hold
10/14/2025Weiss RatingsReiterated RatingHold (C+) ➝ Hold (C+)
9/27/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
9/15/2025Canaccord Genuity GroupBoost TargetBuy ➝ Buy$15.00 ➝ $19.00
9/5/2025Zacks ResearchUpgradeHold ➝ Strong-Buy
9/4/2025TD CowenReiterated RatingBuy ➝ Buy
9/4/2025TD CowenBoost TargetBuy ➝ Buy$13.00 ➝ $16.00
8/6/2025Canaccord Genuity GroupBoost TargetBuy ➝ Buy$14.00 ➝ $15.00
2/18/2025DA DavidsonLower TargetNeutral ➝ Neutral$13.00 ➝ $10.50
1/21/2025Morgan StanleyLower TargetUnderweight ➝ Underweight$12.00 ➝ $10.00
1/16/2025Canaccord Genuity GroupInitiated CoverageBuy$14.00
11/25/2024TD CowenUpgradeHold ➝ Buy$14.00 ➝ $16.00
11/15/2024TD CowenBoost TargetHold ➝ Hold$13.00 ➝ $14.00
11/15/2024DA DavidsonBoost TargetNeutral ➝ Neutral$12.00 ➝ $13.00
11/15/2024Raymond James FinancialUpgradeUnderperform ➝ Market Perform
11/15/2024Morgan StanleyBoost TargetUnderweight ➝ Underweight$8.00 ➝ $12.00
8/13/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$12.00 ➝ $12.00
7/11/2024Piper SandlerLower TargetOverweight ➝ Overweight$14.00 ➝ $13.00
4/17/2024TD CowenLower TargetHold ➝ Hold$13.00 ➝ $11.00
3/19/2024Piper SandlerLower TargetOverweight ➝ Overweight$17.00 ➝ $16.00
2/7/2024DA DavidsonBoost TargetNeutral ➝ Neutral$12.00 ➝ $13.00
11/15/2023Morgan StanleyLower TargetUnderweight ➝ Underweight$10.00 ➝ $8.00
10/10/2023Piper SandlerLower Target$15.00 ➝ $11.00
8/22/2023Morgan StanleyLower TargetUnderweight ➝ Underweight$11.00 ➝ $10.00
8/16/2023DA DavidsonLower TargetNeutral ➝ Neutral$17.00 ➝ $12.00
2/16/2023TD CowenBoost TargetMarket Perform$14.00 ➝ $19.00
2/6/2023DA DavidsonBoost TargetNeutral$11.50 ➝ $17.00
2/3/2023Morgan StanleyBoost TargetUnderweight$10.00 ➝ $12.00
12/15/2022Piper SandlerInitiated CoverageOverweight$15.00
11/16/2022Morgan StanleyLower Target$10.00
11/14/2022DA DavidsonLower TargetNeutral$14.50 ➝ $11.50
8/12/2022CowenDowngradeOutperform ➝ Market Perform$17.00
8/12/2022TD CowenDowngradeOutperform ➝ Market Perform$17.00
8/8/2022DA DavidsonLower TargetNeutral$16.00 ➝ $14.50
8/8/2022Morgan StanleyLower TargetUnderweight$12.00 ➝ $11.00
6/29/2022Raymond James FinancialDowngradeMarket Perform ➝ Underperform
6/16/2022Morgan StanleyDowngradeEqual Weight ➝ Underweight$19.00 ➝ $12.00
5/6/2022CowenLower Target$30.00 ➝ $20.00
5/6/2022TD CowenLower Target$30.00 ➝ $20.00
5/5/2022OppenheimerDowngradeOutperform ➝ Market Perform
2/4/2022DA DavidsonLower Target$22.00 ➝ $19.50
11/15/2021Morgan StanleyBoost TargetEqual Weight$22.00 ➝ $23.00
11/4/2021OppenheimerLower TargetOutperform$24.00 ➝ $22.00
8/2/2021Morgan StanleyLower TargetEqual Weight$23.00 ➝ $22.00
7/30/2021DA DavidsonLower TargetNeutral$26.00 ➝ $22.00
7/13/2021Raymond James FinancialUpgradeUnderperform ➝ Market Perform
6/22/2021TD CowenUpgradeMarket Perform ➝ Outperform$30.00
6/22/2021OppenheimerUpgradeMarket Perform ➝ Outperform$24.00
5/11/2021DA DavidsonBoost TargetNeutral$13.00 ➝ $26.00
5/7/2021Morgan StanleyBoost TargetEqual Weight$14.00 ➝ $23.00
3/17/2021OppenheimerReiterated RatingOutperform ➝ Market Perform
3/11/2021OppenheimerDowngradeOutperform ➝ Market Perform
2/8/2021DA DavidsonReiterated RatingNeutral
2/5/2021Morgan StanleyBoost TargetEqual Weight$13.00 ➝ $14.00
(Data available from 2/3/2021 forward)

News Sentiment Rating

1.51 (Strong Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 14 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/8/2025
  • 26 very positive mentions
  • 6 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/7/2025
  • 25 very positive mentions
  • 3 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
9/6/2025
  • 26 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/6/2025
  • 18 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
11/5/2025
  • 40 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/5/2025
  • 15 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
1/4/2026
  • 21 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/3/2026

Current Sentiment

  • 21 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Sally Beauty logo
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
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Today's Range

Now: $16.61
Low: $16.19
High: $16.95

50 Day Range

MA: $15.39
Low: $14.11
High: $16.46

52 Week Range

Now: $16.61
Low: $7.54
High: $17.92

Volume

2,282,696 shs

Average Volume

1,708,354 shs

Market Capitalization

$1.62 billion

P/E Ratio

8.79

Dividend Yield

N/A

Beta

1.12

Frequently Asked Questions

What sell-side analysts currently cover shares of Sally Beauty?

The following Wall Street sell-side analysts have issued reports on Sally Beauty in the last twelve months: Canaccord Genuity Group Inc., DA Davidson, Jefferies Financial Group Inc., Morgan Stanley, Raymond James Financial, Inc., TD Cowen, Wall Street Zen, Weiss Ratings, and Zacks Research.
View the latest analyst ratings for SBH.

What is the current price target for Sally Beauty?

0 Wall Street analysts have set twelve-month price targets for Sally Beauty in the last year. Their average twelve-month price target is $16.08, suggesting a possible downside of 3.5%. Raymond James Financial, Inc. has the highest price target set, predicting SBH will reach $19.00 in the next twelve months. DA Davidson has the lowest price target set, forecasting a price of $10.50 for Sally Beauty in the next year.
View the latest price targets for SBH.

What is the current consensus analyst rating for Sally Beauty?

Sally Beauty currently has 1 sell rating, 4 hold ratings and 3 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SBH, but not buy more shares or sell existing shares.
View the latest ratings for SBH.

What other companies compete with Sally Beauty?

Other companies that are similar to Sally Beauty include Signet Jewelers, Winmark, MarineMax, Ulta Beauty and Tractor Supply. Learn More about companies similar to Sally Beauty.

How do I contact Sally Beauty's investor relations team?

Sally Beauty's physical mailing address is 3001 COLORADO BOULEVARD, DENTON TX, 76210. The specialty retailer's listed phone number is (800) 777-5706 and its investor relations email address is [email protected]. The official website for Sally Beauty is www.sallybeautyholdings.com. Learn More about contacing Sally Beauty investor relations.