NYSE:SBH - Sally Beauty Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $19.00
  • Forecasted Upside: -2.26 %
  • Number of Analysts: 4
  • Breakdown:
  • 1 Sell Ratings
  • 3 Hold Ratings
  • 0 Buy Ratings
  • 0 Strong Buy Ratings
▲ +0.61 (3.24%)

This chart shows the closing price for SBH by one month, three months, or twelve months.

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Analyst Price Target for SBH

Analyst Price Target is $19.00
▼ -2.26% Downside Potential
This price target is based on 4 analysts offering 12 month price targets for Sally Beauty in the last 3 months. The average price target is $19.00, with a high forecast of $26.00 and a low forecast of $11.00. The average price target represents a -2.26% upside from the last price of $19.44.

This chart shows the closing price for SBH for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 4 polled investment analysts is to hold stock in Sally Beauty. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart

  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 5 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 5 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 5 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 4 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 3 hold ratings
  • 1 sell ratings
  • 0 strong buy ratings
  • 0 buy ratings
  • 3 hold ratings
  • 1 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 0 buy ratings
  • 3 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
5/11/2021DA DavidsonBoost Price TargetNeutral$13.00 ➝ $26.00Low
5/7/2021Morgan StanleyBoost Price TargetEqual Weight$14.00 ➝ $23.00High
3/17/2021OppenheimerReiterated RatingOutperform ➝ Market PerformMedium
3/11/2021OppenheimerDowngradeOutperform ➝ Market PerformMedium
2/8/2021DA DavidsonReiterated RatingNeutralLow
2/5/2021Morgan StanleyBoost Price TargetEqual Weight$13.00 ➝ $14.00Medium
1/20/2021Morgan StanleyUpgradeUnderweight ➝ Equal WeightHigh
11/16/2020Bank of AmericaLower Price TargetUnderperform$12.00 ➝ $11.00High
11/13/2020DA DavidsonLower Price TargetNeutral$12.50 ➝ $11.00High
11/3/2020OppenheimerLower Price TargetOutperform$19.00 ➝ $16.00High
8/3/2020OppenheimerInitiated CoverageBuy$19.00Medium
6/4/2020OppenheimerUpgradeMarket Perform ➝ Outperform$19.00Low
5/7/2020Robert W. BairdBoost Price TargetNeutral$10.00 ➝ $11.00High
5/7/2020Morgan StanleyBoost Price TargetUnderweight$7.00 ➝ $9.00Medium
4/27/2020DA DavidsonLower Price Target$14.50 ➝ $10.00Low
4/22/2020OppenheimerReiterated RatingHoldHigh
4/21/2020Robert W. BairdLower Price TargetNeutral$17.00 ➝ $10.00High
3/17/2020Morgan StanleyLower Price TargetUnderweight$14.00 ➝ $10.00High
3/16/2020Wells Fargo & CompanyLower Price TargetEqual Weight$16.00 ➝ $12.00Medium
1/21/2020DA DavidsonUpgradeUnderperform ➝ Neutral$15.00Low
11/14/2019DA DavidsonDowngradeNeutral ➝ Underperform$12.50 ➝ $15.00Low
9/4/2019DA DavidsonLower Price TargetNeutral$12.50High
9/3/2019DA DavidsonSet Price TargetHold$13.00Low
7/12/2019Jefferies Financial GroupUpgradeUnderperform ➝ Hold$14.00 ➝ $12.00Medium
6/25/2019Wells Fargo & CompanyReiterated RatingHoldLow
6/25/2019Bank of AmericaReiterated RatingUnderperform ➝ Underperform$15.00 ➝ $13.00Medium
6/25/2019DA DavidsonBoost Price TargetAdd$14.00 ➝ $16.50High
6/24/2019DA DavidsonLower Price TargetNeutral$16.50 ➝ $14.00High
5/7/2019DA DavidsonLower Price TargetNeutral$16.50Low
5/3/2019BMO Capital MarketsUpgradeMarket Perform$17.00Medium
5/2/2019Bank of AmericaReiterated RatingUnderperform ➝ Underperform$19.00 ➝ $16.00Low
2/5/2019Wells Fargo & CompanySet Price TargetHold$18.00High
12/20/2018CitigroupInitiated CoverageUnderweightMedium
11/19/2018BMO Capital MarketsSet Price TargetHold$22.00Low
11/9/2018DA DavidsonBoost Price TargetNeutral$19.00Low
11/9/2018Jefferies Financial GroupSet Price TargetSell$15.00High
10/24/2018Jefferies Financial GroupDowngradeHold ➝ Underperform$13.50 ➝ $14.00High
10/4/2018Bank of AmericaBoost Price TargetUnderperform ➝ Sell$14.00 ➝ $16.00Medium
8/6/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Hold$16.00 ➝ $14.00Low
8/6/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$13.50 ➝ $13.00Low
8/2/2018Jefferies Financial GroupSet Price TargetHold$14.00Low
7/16/2018Bank of AmericaDowngradeNeutral ➝ Underperform$17.00 ➝ $15.00High
6/20/2018CowenReiterated RatingOutperform ➝ Market PerformHigh
5/5/2018Morgan StanleySet Price TargetSell$14.00Low
5/4/2018Bank of AmericaLower Price TargetNeutral ➝ Neutral$19.00 ➝ $17.00Low
5/4/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$15.50 ➝ $13.50Low
5/4/2018BMO Capital MarketsSet Price TargetMarket Perform ➝ Hold$18.00 ➝ $16.00Low
5/4/2018Robert W. BairdDowngradeOutperform ➝ Neutral$21.00 ➝ $17.00High
3/26/2018DA DavidsonLower Price TargetNeutral ➝ Neutral$17.00 ➝ $16.00High
2/8/2018BMO Capital MarketsSet Price TargetMarket Perform ➝ Hold$16.00 ➝ $18.00Low
2/6/2018Buckingham ResearchLower Price TargetNeutral ➝ Neutral$18.00 ➝ $15.00High
1/31/2018OppenheimerReiterated RatingHoldLow
12/22/2017Robert W. BairdSet Price TargetBuy$21.00N/A
11/26/2017DA DavidsonDowngradeBuy ➝ Neutral$21.00 ➝ $16.00Medium
11/24/2017KeyCorpReiterated RatingHoldN/A
11/16/2017Bank of AmericaLower Price TargetNeutral$20.00 ➝ $17.00N/A
11/16/2017Morgan StanleyLower Price TargetUnderweight$15.00 ➝ $14.00N/A
11/16/2017Nomura SecuritiesLower Price TargetNeutral$20.00 ➝ $18.00N/A
11/16/2017Buckingham ResearchLower Price TargetNeutral$21.00 ➝ $16.00N/A
11/16/2017CowenSet Price TargetBuy$24.00 ➝ $18.00N/A
11/16/2017DA DavidsonDowngradeBuy ➝ NeutralN/A
11/15/2017BMO Capital MarketsLower Price TargetMarket Perform$21.00 ➝ $16.00N/A
11/14/2017Robert W. BairdSet Price TargetBuy$24.00N/A
11/10/2017OppenheimerReiterated RatingHoldN/A
11/8/2017Morgan StanleyDowngradeEqual Weight ➝ UnderweightN/A
10/16/2017KeyCorpReiterated RatingHoldN/A
10/16/2017DA DavidsonUpgradeNeutral ➝ Buy$21.00N/A
9/28/2017CowenReiterated RatingBuy$24.00Medium
9/13/2017OppenheimerReiterated RatingHoldLow
9/8/2017DA DavidsonReiterated RatingNeutral$23.00 ➝ $21.00High
9/6/2017KeyCorpReiterated RatingHoldHigh
8/9/2017Wells Fargo & CompanyReiterated RatingMarket Perform$21.50 ➝ $20.00Medium
8/5/2017BMO Capital MarketsSet Price TargetHold$21.00Low
7/24/2017DA DavidsonReiterated RatingBuy$23.00High
7/6/2017DA DavidsonInitiated CoverageNeutral$23.00Medium
6/2/2017Jefferies Financial GroupInitiated CoverageHoldMedium
5/6/2017Robert W. BairdSet Price TargetBuy$26.00Low
2/11/2017B. RileyReiterated RatingNeutral$26.00N/A
2/6/2017B. RileyLower Price TargetNeutral$29.00 ➝ $26.00N/A
2/3/2017Morgan StanleyLower Price Target$24.00N/A
2/3/2017BMO Capital MarketsReiterated RatingMarket Perform$29.00 ➝ $23.00N/A
2/2/2017CIBCReiterated RatingOutperform ➝ Market PerformN/A
2/2/2017OppenheimerReiterated RatingOutperform ➝ Market PerformN/A
2/2/2017UBS GroupDowngradeOutperform ➝ Market PerformN/A
12/16/2016BMO Capital MarketsInitiated CoverageMarket Perform$29.00N/A
11/22/2016CowenSet Price TargetBuy$29.00N/A
11/21/2016B. RileyReiterated RatingNeutral$29.00N/A
11/16/2016B. RileyReiterated RatingNeutral$29.00N/A
11/2/2016OppenheimerReiterated RatingOutperform$35.00 ➝ $29.00N/A
9/30/2016Piper Jaffray CompaniesReiterated RatingHold$27.00N/A
9/29/2016CowenSet Price TargetBuy$29.00N/A
9/15/2016OppenheimerReiterated RatingOutperform$35.00N/A
8/14/2016B. RileyReiterated RatingNeutral$30.00N/A
8/9/2016B. RileyReiterated RatingNeutral$30.00N/A
8/8/2016Piper Jaffray CompaniesReiterated RatingNeutral$30.00 ➝ $28.00N/A
8/8/2016Robert W. BairdReiterated RatingOutperform$34.00 ➝ $32.00N/A
8/5/2016KeyCorpLower Price TargetOverweight$36.00 ➝ $30.00N/A
6/22/2016OppenheimerReiterated RatingBuyN/A
(Data available from 6/21/2016 forward)
Sally Beauty logo
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care, skin and nail care, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under third-party brands, such as Wella, Clairol, OPI, Conair, and Hot Shot Tools, as well as exclusive-label brand merchandise. The Beauty Systems Group segment offers professional beauty products, such as hair color and care, skin and nail care, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce Websites, and sales force, as well as through franchised stores under the Armstrong McCall store names. This segment also sells products under third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Chi. As of November 12, 2020, the company operated 5,038 stores, including 143 franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. It also distributes its products through full-service/exclusive distributors, open-line distributors, direct sales, and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
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Today's Range

Now: $19.44
Low: $19.03
High: $19.47

50 Day Range

MA: $21.11
Low: $18.83
High: $25.29

52 Week Range

Now: $19.44
Low: $8.27
High: $25.66


1,119,352 shs

Average Volume

1,681,072 shs

Market Capitalization

$2.20 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Sally Beauty?

The following Wall Street sell-side analysts have issued reports on Sally Beauty in the last twelve months: Bank of America Co., DA Davidson, Morgan Stanley, Oppenheimer Holdings Inc., and Zacks Investment Research.
View the latest analyst ratings for SBH.

What is the current price target for Sally Beauty?

4 Wall Street analysts have set twelve-month price targets for Sally Beauty in the last year. Their average twelve-month price target is $19.00, suggesting a possible upside of 0.9%. DA Davidson has the highest price target set, predicting SBH will reach $26.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $11.00 for Sally Beauty in the next year.
View the latest price targets for SBH.

What is the current consensus analyst rating for Sally Beauty?

Sally Beauty currently has 1 sell rating and 3 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SBH, but not buy more shares or sell existing shares.
View the latest ratings for SBH.

What other companies compete with Sally Beauty?

How do I contact Sally Beauty's investor relations team?

Sally Beauty's physical mailing address is 3001 COLORADO BOULEVARD, DENTON TX, 76210. The specialty retailer's listed phone number is 940-898-7500 and its investor relations email address is [email protected] The official website for Sally Beauty is www.sallybeautyholdings.com.