NYSE:SO - Southern Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $70.88
  • Forecasted Upside: 5.39 %
  • Number of Analysts: 10
  • Breakdown:
  • 1 Sell Ratings
  • 3 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
$67.25
▼ -0.12 (-0.18%)

This chart shows the closing price for SO by one month, three months, or twelve months.

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Analyst Price Target for SO

Analyst Price Target is $70.88
▲ +5.39% Upside Potential
This price target is based on 10 analysts offering 12 month price targets for Southern in the last 3 months. The average price target is $70.88, with a high forecast of $76.00 and a low forecast of $60.00. The average price target represents a 5.39% upside from the last price of $67.25.

This chart shows the closing price for SO for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 10 investment analysts is to buy stock in Southern. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 6 buy ratings
  • 6 hold ratings
  • 3 sell ratings
8/4/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 3 sell ratings
11/2/2020
  • 0 strong buy ratings
  • 7 buy ratings
  • 6 hold ratings
  • 2 sell ratings
1/31/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 2 sell ratings
5/1/2021
  • 0 strong buy ratings
  • 6 buy ratings
  • 4 hold ratings
  • 2 sell ratings
7/30/2021
  • 0 strong buy ratings
  • 7 buy ratings
  • 3 hold ratings
  • 2 sell ratings
10/28/2021
  • 0 strong buy ratings
  • 7 buy ratings
  • 2 hold ratings
  • 2 sell ratings
12/27/2021
  • 0 strong buy ratings
  • 6 buy ratings
  • 3 hold ratings
  • 1 sell ratings
1/26/2022

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 3 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
1/13/2022KeyCorpBoost Price TargetOverweight$69.00 ➝ $71.00Low
1/5/2022UBS GroupDowngradeBuy ➝ NeutralMedium
12/21/2021Morgan StanleyBoost Price TargetUnderweight$61.00 ➝ $65.00Medium
12/15/2021ScotiabankDowngradeSector Outperform ➝ Sector PerformHigh
12/6/2021MizuhoUpgradeUnderperform ➝ Neutral$55.00 ➝ $60.00High
10/19/2021KeyCorpBoost Price TargetOverweight$68.00 ➝ $69.00Low
10/4/2021MizuhoLower Price TargetUnderperform$60.00 ➝ $55.00Medium
9/17/2021Morgan StanleyLower Price TargetUnderweight$64.00 ➝ $63.00High
9/7/2021GuggenheimUpgradeNeutral ➝ Buy$72.00Medium
8/30/2021MizuhoBoost Price TargetUnderperform$57.00 ➝ $60.00Low
8/19/2021Morgan StanleyBoost Price TargetUnderweight$60.00 ➝ $64.00Low
8/2/2021Wells Fargo & CompanyReiterated RatingBuyLow
7/20/2021Morgan StanleyLower Price TargetUnderweight$62.00 ➝ $60.00Low
6/25/2021MizuhoReiterated RatingUnderperform$59.00 ➝ $57.00Medium
6/21/2021Morgan StanleyBoost Price TargetUnderweight$61.00 ➝ $62.00Medium
6/9/2021MizuhoLower Price TargetUnderperform$61.00 ➝ $59.00Low
5/25/2021BarclaysBoost Price TargetAverage ➝ Overweight$70.00 ➝ $76.00Low
5/19/2021ArgusBoost Price TargetBuy$68.00 ➝ $73.00Low
5/19/2021Credit Suisse GroupReiterated RatingBuyLow
5/18/2021Morgan StanleyLower Price TargetUnderweight$62.00 ➝ $61.00Medium
5/3/2021MizuhoBoost Price TargetUnderperform$59.00 ➝ $61.00Low
4/30/2021Credit Suisse GroupBoost Price TargetOutperform$73.00 ➝ $74.00Medium
4/26/2021Wells Fargo & CompanyBoost Price TargetOverweight$71.00 ➝ $76.00Medium
4/21/2021KeyCorpBoost Price TargetOverweight$65.00 ➝ $68.00Low
4/20/2021Morgan StanleyBoost Price TargetUnderweight$57.00 ➝ $62.00High
4/14/2021Credit Suisse GroupBoost Price TargetOutperform$68.00 ➝ $73.00Medium
4/12/2021MizuhoBoost Price TargetUnderperform$57.00 ➝ $59.00Low
3/31/2021Wells Fargo & CompanyBoost Price TargetOverweight$67.00 ➝ $71.00Medium
3/19/2021Morgan StanleyBoost Price TargetUnderweight$55.00 ➝ $57.00Medium
3/18/2021MizuhoBoost Price TargetUnderperform$52.00 ➝ $57.00Medium
2/25/2021Morgan StanleyLower Price TargetUnderweight$56.00 ➝ $55.00Low
2/22/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$61.00 ➝ $68.00Low
1/21/2021Evercore ISIDowngradeIn-Line ➝ Underperform$61.00Low
1/20/2021Morgan StanleyLower Price TargetUnderweight$57.00 ➝ $56.00Low
1/19/2021Bank of AmericaUpgradeNeutral ➝ Buy$64.00Medium
1/12/2021KeyCorpLower Price TargetOverweight$66.00 ➝ $65.00High
12/15/2020Morgan StanleyLower Price TargetUnderweight$62.00 ➝ $57.00Low
12/15/2020ScotiabankUpgradeSector Perform ➝ Outperform$66.00 ➝ $75.00Medium
12/1/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$63.00 ➝ $72.00Medium
11/24/2020BMO Capital MarketsInitiated CoverageMarket Perform$67.00Low
11/18/2020BarclaysBoost Price TargetPositive ➝ Overweight$61.00 ➝ $73.00Low
11/17/2020Morgan StanleyBoost Price TargetUnderweight$60.00 ➝ $62.00Low
10/28/2020MizuhoBoost Price Target$48.00 ➝ $53.00Low
10/20/2020Morgan StanleyBoost Price TargetUnderweight$57.00 ➝ $60.00Low
10/19/2020KeyCorpBoost Price TargetOverweight$65.00 ➝ $66.00Medium
10/5/2020Morgan StanleyBoost Price TargetUnderweight$56.00 ➝ $57.00Low
9/21/2020BarclaysUpgradeEqual Weight ➝ Overweight$61.00Low
9/18/2020Morgan StanleyBoost Price TargetUnderweight$55.00 ➝ $56.00High
9/10/2020MizuhoDowngradeNeutral ➝ Underperform$53.00 ➝ $48.00Medium
9/1/2020UBS GroupLower Price TargetNeutral$57.00 ➝ $55.00Low
7/22/2020MizuhoLower Price TargetNeutral$55.00 ➝ $53.00High
7/21/2020KeyCorpLower Price TargetOverweight$71.00 ➝ $65.00Medium
7/17/2020Morgan StanleyBoost Price TargetUnderweight$53.00 ➝ $55.00Low
6/17/2020Morgan StanleyBoost Price TargetUnderweight$52.00 ➝ $53.00Medium
6/15/2020MizuhoLower Price TargetNeutral$59.00 ➝ $55.00High
5/21/2020UBS GroupDowngradeNeutral ➝ Sell$54.00 ➝ $63.00Low
5/15/2020Morgan StanleyLower Price TargetUnderweight$57.00 ➝ $52.00Medium
5/4/2020Credit Suisse GroupUpgradeUnderperform ➝ Neutral$60.00 ➝ $61.00Medium
5/1/2020UBS GroupBoost Price TargetNeutral$56.00 ➝ $59.00Low
4/30/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
4/27/2020Credit Suisse GroupLower Price TargetUnderperform$66.00 ➝ $60.00Medium
4/15/2020Morgan StanleyLower Price TargetUnderweight$59.00 ➝ $57.00Low
4/13/2020ArgusUpgradeHold ➝ Buy$66.00High
4/8/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
3/26/2020BarclaysLower Price TargetEqual Weight$68.00 ➝ $52.00Medium
3/16/2020UBS GroupLower Price TargetNeutral$70.00 ➝ $56.00High
3/13/2020BarclaysReiterated RatingHold$68.00Medium
3/12/2020Wolfe ResearchUpgradeUnderperform ➝ Market PerformHigh
3/12/2020Morgan StanleyLower Price TargetUnderweight$64.00 ➝ $59.00High
2/20/2020CfraBoost Price TargetHold$62.00 ➝ $66.00High
1/27/2020CitigroupBoost Price TargetNeutral$61.00 ➝ $73.00High
1/22/2020Morgan StanleyBoost Price TargetUnderweight$58.00 ➝ $60.00Low
1/19/2020Royal Bank of CanadaReiterated RatingBuy$67.00Medium
12/18/2019SunTrust BanksBoost Price TargetHold$60.00 ➝ $63.00Low
12/18/2019JPMorgan Chase & Co.Boost Price TargetUnderweight$63.00 ➝ $64.00Low
12/18/2019Credit Suisse GroupBoost Price TargetUnderperform$60.00 ➝ $64.00Low
12/15/2019Evercore ISIReiterated RatingHold$63.50High
11/28/2019Evercore ISIReiterated RatingHold$63.50Low
9/12/2019Bank of AmericaBoost Price TargetNeutral$60.00 ➝ $64.00Low
9/6/2019UBS GroupBoost Price TargetNeutral$58.00 ➝ $62.00Low
9/3/2019SunTrust BanksSet Price TargetHold$59.00Low
8/16/2019Morgan StanleyLower Price TargetUnderweight$55.00 ➝ $54.00Low
8/1/2019Bank of AmericaLower Price TargetNeutral$61.00 ➝ $60.00Medium
6/19/2019BarclaysReiterated RatingHold$57.00Medium
6/13/2019MizuhoBoost Price TargetPositive ➝ Neutral$48.50 ➝ $55.00Low
6/4/2019KeyCorpInitiated CoverageSector Weight ➝ Sector WeightMedium
5/3/2019Evercore ISIUpgradeIn-Line ➝ OutperformMedium
4/22/2019Credit Suisse GroupSet Price TargetSell$51.00Low
2/25/2019SunTrust BanksReiterated RatingHold$52.00Low
1/24/2019CitigroupUpgradeSell ➝ Neutral$45.00 ➝ $50.00Low
1/7/2019SunTrust BanksReiterated RatingHold$47.00High
1/7/2019GuggenheimReiterated RatingHold$44.00High
12/11/2018MizuhoReiterated RatingHold$46.00Low
12/6/2018Credit Suisse GroupBoost Price TargetUnderperform ➝ Underperform$44.00 ➝ $46.00Medium
11/19/2018BarclaysBoost Price TargetEqual Weight ➝ Hold$48.00 ➝ $49.00Low
11/8/2018SunTrust BanksReiterated RatingHold$48.00Low
10/29/2018UBS GroupBoost Price TargetNeutral ➝ Neutral$46.00 ➝ $47.00Medium
10/10/2018Bank of AmericaUpgradeUnderperform ➝ Neutral$46.00Low
9/21/2018Morgan StanleyLower Price TargetUnderweight ➝ Sell$45.00 ➝ $44.00High
8/22/2018Bank of AmericaLower Price TargetUnderperform ➝ Underperform$47.00 ➝ $46.00Low
8/9/2018Credit Suisse GroupDowngradeNeutral ➝ Underperform$46.00 ➝ $43.00Low
8/9/2018Evercore ISIDowngradeIn-Line ➝ UnderperformMedium
8/9/2018BarclaysDowngradeOverweight ➝ Equal Weight$51.00 ➝ $48.00Medium
8/9/2018ScotiabankReiterated RatingHold$44.00Low
8/8/2018GuggenheimDowngradeBuy ➝ Neutral$50.00 ➝ $47.00Low
8/8/2018CitigroupDowngradeNeutral ➝ Sell$45.00Low
8/6/2018SunTrust BanksReiterated RatingHold$50.00Low
7/24/2018ScotiabankReiterated RatingSector PerformMedium
7/24/2018Howard WeilInitiated CoverageSector Perform$45.00Low
7/16/2018Morgan StanleyBoost Price TargetUnderweight ➝ Underweight$42.00 ➝ $45.00Low
7/10/2018BarclaysInitiated CoverageOverweight$51.00High
6/26/2018Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$48.00Low
6/22/2018CitigroupUpgradeSell ➝ Neutral$44.00Medium
6/13/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$44.00 ➝ $42.00Medium
5/22/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$49.00 ➝ $48.00Low
5/7/2018Credit Suisse GroupBoost Price TargetNeutral ➝ Neutral$45.00Low
4/16/2018Morgan StanleyBoost Price TargetUnderweight ➝ Underweight$44.00 ➝ $45.00High
4/10/2018JPMorgan Chase & Co.Boost Price TargetUnderweight ➝ Underweight$43.00 ➝ $45.00Medium
3/26/2018SunTrust BanksSet Price TargetHold$45.00Medium
3/19/2018SunTrust BanksSet Price TargetHold$46.00Low
3/8/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$45.00 ➝ $44.00Low
3/6/2018SunTrust BanksReiterated RatingHold$45.00Low
2/27/2018Credit Suisse GroupReiterated RatingUnderperform ➝ Underperform$46.00 ➝ $45.00Medium
2/23/2018GuggenheimReiterated RatingBuy$51.00Low
2/23/2018SunTrust BanksSet Price TargetHold$45.00Low
2/22/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$50.00 ➝ $49.00Low
2/13/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$48.00 ➝ $44.00Low
2/12/2018SunTrust BanksSet Price TargetHold$46.00Low
2/5/2018SunTrust BanksSet Price TargetHold$47.00Low
2/2/2018UBS GroupInitiated CoverageNeutral$46.00Low
1/23/2018MizuhoDowngradeBuy ➝ Neutral$44.50Medium
1/23/2018SunTrust BanksSet Price TargetHold$46.00Low
1/17/2018SunTrust BanksSet Price TargetHold$47.00Medium
1/12/2018JPMorgan Chase & Co.Initiated CoverageUnderweight ➝ Underweight$46.00Medium
1/10/2018The Goldman Sachs GroupReiterated RatingNeutral ➝ SellLow
1/3/2018SunTrust BanksSet Price TargetHold$49.00Low
1/3/2018GuggenheimReiterated RatingBuy$52.00Low
12/26/2017SunTrust BanksReiterated RatingHold$50.00Low
12/26/2017MizuhoReiterated RatingBuy$52.00Low
12/22/2017Royal Bank of CanadaReiterated RatingBuyLow
12/8/2017MizuhoReiterated RatingBuy$55.00Low
10/24/2017Bank of AmericaReiterated RatingUnderperform ➝ Underperform$51.00N/A
10/20/2017SunTrust BanksReiterated RatingHold$52.00N/A
10/3/2017CitigroupReiterated RatingSell$43.00 ➝ $44.00Low
9/29/2017Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$53.00Low
9/14/2017GuggenheimUpgradeNeutral ➝ Buy$49.00 ➝ $56.00Medium
9/12/2017Jefferies Financial GroupReiterated RatingBuy$55.00 ➝ $56.00Low
9/5/2017MizuhoUpgradeNeutral ➝ Buy$53.00High
9/1/2017KeyCorpReiterated RatingHoldLow
8/10/2017Morgan StanleySet Price TargetSell$48.00 ➝ $50.00Low
8/8/2017JPMorgan Chase & Co.Initiated CoverageOverweight$19.00 ➝ $16.78Low
8/3/2017Credit Suisse GroupUpgradeUnderperform ➝ NeutralLow
8/1/2017JPMorgan Chase & Co.Initiated CoverageOverweightMedium
8/1/2017Deutsche Bank AktiengesellschaftUpgradeHold ➝ Buy$50.00 ➝ $52.00Medium
7/31/2017Royal Bank of CanadaReiterated RatingHold$53.00High
7/26/2017CitigroupBoost Price TargetSell$42.00 ➝ $43.00Medium
7/25/2017BarclaysReiterated RatingBuy$54.00Low
7/19/2017Jefferies Financial GroupReiterated RatingBuy$55.00Low
7/10/2017MacquarieUpgradeNeutral ➝ Outperform$52.00Low
6/28/2017Royal Bank of CanadaLower Price TargetSector Perform ➝ Sector Perform$54.00 ➝ $53.00Low
6/23/2017Morgan StanleyLower Price TargetUnderweight$53.00 ➝ $51.00Medium
5/15/2017Jefferies Financial GroupReiterated RatingBuy$55.00Low
5/15/2017BarclaysReiterated RatingBuy$55.00Low
5/8/2017Morgan StanleyBoost Price TargetUnderweight$50.00 ➝ $51.00Low
5/5/2017BarclaysReiterated RatingBuy$55.00Low
5/4/2017Jefferies Financial GroupReiterated RatingBuy$56.00 ➝ $55.00Low
4/23/2017BarclaysReiterated RatingOverweight$53.00 ➝ $56.00Low
4/19/2017MizuhoReiterated RatingNeutral$49.50Low
4/12/2017Jefferies Financial GroupReiterated RatingBuy$56.00Low
4/11/2017Deutsche Bank AktiengesellschaftLower Price TargetHold$52.00 ➝ $50.00Low
3/30/2017BMO Capital MarketsReiterated RatingHold$53.00Low
3/3/2017ArgusDowngradeBuy ➝ HoldN/A
3/3/2017Jefferies Financial GroupUpgradeHold ➝ Buy$50.00 ➝ $56.00N/A
(Data available from 1/26/2017 forward)

News Sentiment Rating

0.61 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/30/2021
  • 0 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
7/30/2021
  • 1 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
8/29/2021
  • 1 very positive mentions
  • 1 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
9/28/2021
  • 1 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
10/28/2021
  • 0 very positive mentions
  • 15 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
11/27/2021
  • 1 very positive mentions
  • 1 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
12/27/2021
  • 4 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
1/26/2022

Current Sentiment

  • 4 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Southern logo
The Southern Co. is a holding company. The firm engages in the sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945 and is headquartered in Atlanta, GA.
Read More

Today's Range

Now: $67.25
Low: $66.71
High: $67.80

50 Day Range

MA: $65.96
Low: $61.10
High: $68.66

52 Week Range

Now: $67.25
Low: $56.69
High: $69.23

Volume

8,001,055 shs

Average Volume

4,927,373 shs

Market Capitalization

$71.27 billion

P/E Ratio

23.76

Dividend Yield

3.92%

Beta

0.51

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?

The following Wall Street sell-side analysts have issued stock ratings on Southern in the last year: Argus, Barclays PLC, Credit Suisse Group AG, Guggenheim, KeyCorp, Mizuho, Morgan Stanley, Scotiabank, UBS Group AG, and Wells Fargo & Company.
View the latest analyst ratings for SO.

What is the current price target for Southern?

8 Wall Street analysts have set twelve-month price targets for Southern in the last year. Their average twelve-month price target is $70.88, suggesting a possible upside of 5.4%. Barclays PLC has the highest price target set, predicting SO will reach $76.00 in the next twelve months. Mizuho has the lowest price target set, forecasting a price of $60.00 for Southern in the next year.
View the latest price targets for SO.

What is the current consensus analyst rating for Southern?

Southern currently has 1 sell rating, 3 hold ratings and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe SO will outperform the market and that investors should add to their positions of Southern.
View the latest ratings for SO.

How do I contact Southern's investor relations team?

Southern's physical mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider's listed phone number is (404) 506-5000 and its investor relations email address is [email protected] The official website for Southern is www.southerncompany.com.