• Consensus Rating: Hold
  • Consensus Price Target: $75.58
  • Forecasted Upside: 5.39 %
  • Number of Analysts: 13
  • Breakdown:
  • 3 Sell Ratings
  • 5 Hold Ratings
  • 5 Buy Ratings
  • 0 Strong Buy Ratings
$71.72
▼ -1.43 (-1.95%)

This chart shows the closing price for SO by one month, three months, or twelve months.

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Analyst Price Target for SO

Analyst Price Target is $75.58
▲ +5.39% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Southern in the last 3 months. The average price target is $75.58, with a high forecast of $87.00 and a low forecast of $61.00. The average price target represents a 5.39% upside from the last price of $71.72.

This chart shows the closing price for SO for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart

Current Consensus is Hold

The current consensus among 13 polled investment analysts is to hold stock in Southern. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 3 sell ratings
4/4/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 3 sell ratings
7/3/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 5 hold ratings
  • 3 sell ratings
10/1/2021
  • 0 strong buy ratings
  • 4 buy ratings
  • 4 hold ratings
  • 3 sell ratings
12/30/2021
  • 0 strong buy ratings
  • 5 buy ratings
  • 4 hold ratings
  • 2 sell ratings
3/30/2022
  • 0 strong buy ratings
  • 3 buy ratings
  • 5 hold ratings
  • 2 sell ratings
6/28/2022
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 3 sell ratings
8/27/2022
  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 3 sell ratings
9/26/2022

Latest Recommendations

  • 0 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 3 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
9/22/2022Morgan StanleyLower TargetUnderweight$69.00 ➝ $68.00Low
9/14/2022ArgusBoost TargetBuy$83.00 ➝ $87.00Low
8/23/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $69.00Low
8/22/2022The Goldman Sachs GroupBoost TargetSell$53.00 ➝ $61.00Low
8/4/2022UBS GroupUpgradeNeutral ➝ Buy$76.00 ➝ $87.00Low
7/21/2022GuggenheimBoost Target$76.00 ➝ $80.00Low
7/18/2022BarclaysLower TargetOverweight$82.00 ➝ $79.00Low
6/30/2022Seaport Res PtnReiterated RatingBuyN/A
6/30/2022UBS GroupLower TargetNeutral$83.00 ➝ $76.00Low
6/22/2022BMO Capital MarketsLower TargetMarket Perform$81.00 ➝ $70.00Low
5/23/2022Morgan StanleyLower TargetUnderweight$67.00 ➝ $66.00Low
4/26/2022Morgan StanleyLower TargetUnderweight$68.00 ➝ $67.00Medium
4/25/2022Credit Suisse GroupInitiated CoverageUnderperform$77.00Medium
4/21/2022MizuhoBoost TargetNeutral$67.00 ➝ $76.00Low
4/20/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $68.00Low
4/19/2022Wells Fargo & CompanyBoost TargetEqual Weight$68.00 ➝ $80.00Low
3/22/2022Morgan StanleyBoost TargetUnderweight$59.00 ➝ $63.00Low
2/18/2022Morgan StanleyLower TargetUnderweight$64.00 ➝ $61.00Low
2/7/2022Wells Fargo & CompanyDowngradeOverweight ➝ Equal Weight$73.00 ➝ $72.00Medium
2/7/2022Bank of AmericaDowngradeBuy ➝ Neutral$75.00 ➝ $71.00Medium
1/13/2022KeyCorpBoost TargetOverweight$69.00 ➝ $71.00Low
1/5/2022UBS GroupDowngradeBuy ➝ NeutralMedium
12/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $65.00Medium
12/15/2021ScotiabankDowngradeSector Outperform ➝ Sector PerformHigh
12/6/2021MizuhoUpgradeUnderperform ➝ Neutral$55.00 ➝ $60.00High
10/19/2021KeyCorpBoost TargetOverweight$68.00 ➝ $69.00Low
10/4/2021MizuhoLower TargetUnderperform$60.00 ➝ $55.00Medium
9/17/2021Morgan StanleyLower TargetUnderweight$64.00 ➝ $63.00High
9/7/2021GuggenheimUpgradeNeutral ➝ Buy$72.00Medium
8/30/2021MizuhoBoost TargetUnderperform$57.00 ➝ $60.00Low
8/19/2021Morgan StanleyBoost TargetUnderweight$60.00 ➝ $64.00Low
8/2/2021Wells Fargo & CompanyReiterated RatingBuyLow
7/20/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $60.00Low
6/25/2021MizuhoReiterated RatingUnderperform$59.00 ➝ $57.00Medium
6/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $62.00Medium
6/9/2021MizuhoLower TargetUnderperform$61.00 ➝ $59.00Low
5/25/2021BarclaysBoost TargetAverage ➝ Overweight$70.00 ➝ $76.00Low
5/19/2021ArgusBoost TargetBuy$68.00 ➝ $73.00Low
5/19/2021Credit Suisse GroupReiterated RatingBuyLow
5/18/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $61.00Medium
5/3/2021MizuhoBoost TargetUnderperform$59.00 ➝ $61.00Low
4/30/2021Credit Suisse GroupBoost TargetOutperform$73.00 ➝ $74.00Medium
4/26/2021Wells Fargo & CompanyBoost TargetOverweight$71.00 ➝ $76.00Medium
4/21/2021KeyCorpBoost TargetOverweight$65.00 ➝ $68.00Low
4/20/2021Morgan StanleyBoost TargetUnderweight$57.00 ➝ $62.00High
4/14/2021Credit Suisse GroupBoost TargetOutperform$68.00 ➝ $73.00Medium
4/12/2021MizuhoBoost TargetUnderperform$57.00 ➝ $59.00Low
3/31/2021Wells Fargo & CompanyBoost TargetOverweight$67.00 ➝ $71.00Medium
3/19/2021Morgan StanleyBoost TargetUnderweight$55.00 ➝ $57.00Medium
3/18/2021MizuhoBoost TargetUnderperform$52.00 ➝ $57.00Medium
2/25/2021Morgan StanleyLower TargetUnderweight$56.00 ➝ $55.00Low
2/22/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$61.00 ➝ $68.00Low
1/21/2021Evercore ISIDowngradeIn-Line ➝ Underperform$61.00Low
1/20/2021Morgan StanleyLower TargetUnderweight$57.00 ➝ $56.00Low
1/19/2021Bank of AmericaUpgradeNeutral ➝ Buy$64.00Medium
1/12/2021KeyCorpLower TargetOverweight$66.00 ➝ $65.00High
12/15/2020Morgan StanleyLower TargetUnderweight$62.00 ➝ $57.00Low
12/15/2020ScotiabankUpgradeSector Perform ➝ Outperform$66.00 ➝ $75.00Medium
12/1/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$63.00 ➝ $72.00Medium
11/24/2020BMO Capital MarketsInitiated CoverageMarket Perform$67.00Low
11/18/2020BarclaysBoost TargetPositive ➝ Overweight$61.00 ➝ $73.00Low
11/17/2020Morgan StanleyBoost TargetUnderweight$60.00 ➝ $62.00Low
10/28/2020MizuhoBoost Target$48.00 ➝ $53.00Low
10/20/2020Morgan StanleyBoost TargetUnderweight$57.00 ➝ $60.00Low
10/19/2020KeyCorpBoost TargetOverweight$65.00 ➝ $66.00Medium
10/5/2020Morgan StanleyBoost TargetUnderweight$56.00 ➝ $57.00Low
9/21/2020BarclaysUpgradeEqual Weight ➝ Overweight$61.00Low
9/18/2020Morgan StanleyBoost TargetUnderweight$55.00 ➝ $56.00High
9/10/2020MizuhoDowngradeNeutral ➝ Underperform$53.00 ➝ $48.00Medium
9/1/2020UBS GroupLower TargetNeutral$57.00 ➝ $55.00Low
7/22/2020MizuhoLower TargetNeutral$55.00 ➝ $53.00High
7/21/2020KeyCorpLower TargetOverweight$71.00 ➝ $65.00Medium
7/17/2020Morgan StanleyBoost TargetUnderweight$53.00 ➝ $55.00Low
6/17/2020Morgan StanleyBoost TargetUnderweight$52.00 ➝ $53.00Medium
6/15/2020MizuhoLower TargetNeutral$59.00 ➝ $55.00High
5/21/2020UBS GroupDowngradeNeutral ➝ Sell$54.00 ➝ $63.00Low
5/15/2020Morgan StanleyLower TargetUnderweight$57.00 ➝ $52.00Medium
5/4/2020Credit Suisse GroupUpgradeUnderperform ➝ Neutral$60.00 ➝ $61.00Medium
5/1/2020UBS GroupBoost TargetNeutral$56.00 ➝ $59.00Low
4/30/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
4/27/2020Credit Suisse GroupLower TargetUnderperform$66.00 ➝ $60.00Medium
4/15/2020Morgan StanleyLower TargetUnderweight$59.00 ➝ $57.00Low
4/13/2020ArgusUpgradeHold ➝ Buy$66.00High
4/8/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
3/26/2020BarclaysLower TargetEqual Weight$68.00 ➝ $52.00Medium
3/16/2020UBS GroupLower TargetNeutral$70.00 ➝ $56.00High
3/13/2020BarclaysReiterated RatingHold$68.00Medium
3/12/2020Wolfe ResearchUpgradeUnderperform ➝ Market PerformHigh
3/12/2020Morgan StanleyLower TargetUnderweight$64.00 ➝ $59.00High
2/20/2020CfraBoost TargetHold$62.00 ➝ $66.00High
1/27/2020CitigroupBoost TargetNeutral$61.00 ➝ $73.00High
1/22/2020Morgan StanleyBoost TargetUnderweight$58.00 ➝ $60.00Low
1/19/2020Royal Bank of CanadaReiterated RatingBuy$67.00Medium
12/18/2019SunTrust BanksBoost TargetHold$60.00 ➝ $63.00Low
12/18/2019JPMorgan Chase & Co.Boost TargetUnderweight$63.00 ➝ $64.00Low
12/18/2019Credit Suisse GroupBoost TargetUnderperform$60.00 ➝ $64.00Low
12/15/2019Evercore ISIReiterated RatingHold$63.50High
11/28/2019Evercore ISIReiterated RatingHold$63.50Low
9/12/2019Bank of AmericaBoost TargetNeutral$60.00 ➝ $64.00Low
9/6/2019UBS GroupBoost TargetNeutral$58.00 ➝ $62.00Low
9/3/2019SunTrust BanksSet TargetHold$59.00Low
8/16/2019Morgan StanleyLower TargetUnderweight$55.00 ➝ $54.00Low
8/1/2019Bank of AmericaLower TargetNeutral$61.00 ➝ $60.00Medium
6/19/2019BarclaysReiterated RatingHold$57.00Medium
6/13/2019MizuhoBoost TargetPositive ➝ Neutral$48.50 ➝ $55.00Low
6/4/2019KeyCorpInitiated CoverageSector Weight ➝ Sector WeightMedium
5/3/2019Evercore ISIUpgradeIn-Line ➝ OutperformMedium
4/22/2019Credit Suisse GroupSet TargetSell$51.00Low
2/25/2019SunTrust BanksReiterated RatingHold$52.00Low
1/24/2019CitigroupUpgradeSell ➝ Neutral$45.00 ➝ $50.00Low
1/7/2019SunTrust BanksReiterated RatingHold$47.00High
1/7/2019GuggenheimReiterated RatingHold$44.00High
12/11/2018MizuhoReiterated RatingHold$46.00Low
12/6/2018Credit Suisse GroupBoost TargetUnderperform ➝ Underperform$44.00 ➝ $46.00Medium
11/19/2018BarclaysBoost TargetEqual Weight ➝ Hold$48.00 ➝ $49.00Low
11/8/2018SunTrust BanksReiterated RatingHold$48.00Low
10/29/2018UBS GroupBoost TargetNeutral ➝ Neutral$46.00 ➝ $47.00Medium
10/10/2018Bank of AmericaUpgradeUnderperform ➝ Neutral$46.00Low
9/21/2018Morgan StanleyLower TargetUnderweight ➝ Sell$45.00 ➝ $44.00High
8/22/2018Bank of AmericaLower TargetUnderperform ➝ Underperform$47.00 ➝ $46.00Low
8/9/2018Credit Suisse GroupDowngradeNeutral ➝ Underperform$46.00 ➝ $43.00Low
8/9/2018Evercore ISIDowngradeIn-Line ➝ UnderperformMedium
8/9/2018BarclaysDowngradeOverweight ➝ Equal Weight$51.00 ➝ $48.00Medium
8/9/2018ScotiabankReiterated RatingHold$44.00Low
8/8/2018GuggenheimDowngradeBuy ➝ Neutral$50.00 ➝ $47.00Low
8/8/2018CitigroupDowngradeNeutral ➝ Sell$45.00Low
8/6/2018SunTrust BanksReiterated RatingHold$50.00Low
7/24/2018ScotiabankReiterated RatingSector PerformMedium
7/24/2018Howard WeilInitiated CoverageSector Perform$45.00Low
7/16/2018Morgan StanleyBoost TargetUnderweight ➝ Underweight$42.00 ➝ $45.00Low
7/10/2018BarclaysInitiated CoverageOverweight$51.00High
6/26/2018Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$48.00Low
6/22/2018CitigroupUpgradeSell ➝ Neutral$44.00Medium
6/13/2018Morgan StanleyLower TargetUnderweight ➝ Underweight$44.00 ➝ $42.00Medium
5/22/2018Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$49.00 ➝ $48.00Low
5/7/2018Credit Suisse GroupBoost TargetNeutral ➝ Neutral$45.00Low
4/16/2018Morgan StanleyBoost TargetUnderweight ➝ Underweight$44.00 ➝ $45.00High
4/10/2018JPMorgan Chase & Co.Boost TargetUnderweight ➝ Underweight$43.00 ➝ $45.00Medium
3/26/2018SunTrust BanksSet TargetHold$45.00Medium
3/19/2018SunTrust BanksSet TargetHold$46.00Low
3/8/2018Morgan StanleyLower TargetUnderweight ➝ Underweight$45.00 ➝ $44.00Low
3/6/2018SunTrust BanksReiterated RatingHold$45.00Low
2/27/2018Credit Suisse GroupReiterated RatingUnderperform ➝ Underperform$46.00 ➝ $45.00Medium
2/23/2018GuggenheimReiterated RatingBuy$51.00Low
2/23/2018SunTrust BanksSet TargetHold$45.00Low
2/22/2018Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$50.00 ➝ $49.00Low
2/13/2018Morgan StanleyLower TargetUnderweight ➝ Underweight$48.00 ➝ $44.00Low
2/12/2018SunTrust BanksSet TargetHold$46.00Low
2/5/2018SunTrust BanksSet TargetHold$47.00Low
2/2/2018UBS GroupInitiated CoverageNeutral$46.00Low
1/23/2018MizuhoDowngradeBuy ➝ Neutral$44.50Medium
1/23/2018SunTrust BanksSet TargetHold$46.00Low
1/17/2018SunTrust BanksSet TargetHold$47.00Medium
1/12/2018JPMorgan Chase & Co.Initiated CoverageUnderweight ➝ Underweight$46.00Medium
1/10/2018The Goldman Sachs GroupReiterated RatingNeutral ➝ SellLow
1/3/2018SunTrust BanksSet TargetHold$49.00Low
1/3/2018GuggenheimReiterated RatingBuy$52.00Low
12/26/2017SunTrust BanksReiterated RatingHold$50.00Low
12/26/2017MizuhoReiterated RatingBuy$52.00Low
12/22/2017Royal Bank of CanadaReiterated RatingBuyLow
12/8/2017MizuhoReiterated RatingBuy$55.00Low
10/24/2017Bank of AmericaReiterated RatingUnderperform ➝ Underperform$51.00N/A
10/20/2017SunTrust BanksReiterated RatingHold$52.00N/A
10/3/2017CitigroupReiterated RatingSell$43.00 ➝ $44.00Low
9/29/2017Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$53.00Low
(Data available from 9/27/2017 forward)

News Sentiment Rating

0.64 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 1 very positive mentions
  • 13 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
3/1/2022
  • 0 very positive mentions
  • 11 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
3/31/2022
  • 1 very positive mentions
  • 2 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
4/30/2022
  • 1 very positive mentions
  • 22 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
5/30/2022
  • 2 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
6/29/2022
  • 1 very positive mentions
  • 2 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
7/29/2022
  • 2 very positive mentions
  • 29 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
8/28/2022
  • 4 very positive mentions
  • 4 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
9/27/2022

Current Sentiment

  • 4 very positive mentions
  • 4 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Southern logo
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. In addition, it owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, three nuclear generating stations, 13 combined cycle/cogeneration stations, 45 solar facilities, 15 wind facilities, one fuel cell facility, and four battery storage facility; and constructs, operates, and maintains 76,289 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.7 million electric and gas utility customers. Further, the company offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
Read More

Today's Range

Now: $71.72
Low: $71.46
High: $73.60

50 Day Range

MA: $77.11
Low: $70.85
High: $80.16

52 Week Range

Now: $71.72
Low: $60.99
High: $80.57

Volume

3,913,841 shs

Average Volume

5,099,364 shs

Market Capitalization

$76.24 billion

P/E Ratio

25.25

Dividend Yield

3.72%

Beta

0.5

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?

The following Wall Street sell-side analysts have issued stock ratings on Southern in the last year: Argus, Bank of America Co., Barclays PLC, BMO Capital Markets, Credit Suisse Group AG, Guggenheim, KeyCorp, Mizuho, Morgan Stanley, Scotiabank, Seaport Res Ptn, StockNews.com, The Goldman Sachs Group, Inc., UBS Group AG, and Wells Fargo & Company.
View the latest analyst ratings for SO.

What is the current price target for Southern?

12 Wall Street analysts have set twelve-month price targets for Southern in the last year. Their average twelve-month price target is $75.58, suggesting a possible upside of 3.6%. UBS Group AG has the highest price target set, predicting SO will reach $87.00 in the next twelve months. The Goldman Sachs Group, Inc. has the lowest price target set, forecasting a price of $61.00 for Southern in the next year.
View the latest price targets for SO.

What is the current consensus analyst rating for Southern?

Southern currently has 3 sell ratings, 5 hold ratings and 5 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SO, but not buy more shares or sell existing shares.
View the latest ratings for SO.

What other companies compete with Southern?

How do I contact Southern's investor relations team?

Southern's physical mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider's listed phone number is (404) 506-5000 and its investor relations email address is [email protected] The official website for Southern is www.southerncompany.com. Learn More about contacing Southern investor relations.