• Consensus Rating: Hold
  • Consensus Price Target: $74.07
  • Forecasted Upside: 4.96%
  • Number of Analysts: 13
  • Breakdown:
  • 1 Sell Ratings
  • 6 Hold Ratings
  • 5 Buy Ratings
  • 1 Strong Buy Ratings
$70.57
▲ +0.77 (1.10%)

This chart shows the closing price for SO by one month, three months, or twelve months.

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Analyst Price Target for SO

Analyst Price Target is $74.07
▲ +4.96% Upside Potential
This price target is based on 13 analysts offering 12 month price targets for Southern in the last 3 months. The average price target is $74.07, with a high forecast of $82.00 and a low forecast of $66.00. The average price target represents a 4.96% upside from the last price of $70.57.

This chart shows the closing price for SO for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart




Current Consensus is Hold

The current consensus among 13 polled investment analysts is to hold stock in Southern. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
10/26/2022
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
1/24/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
4/24/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
7/23/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
10/21/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
1/19/2024
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
3/19/2024
  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings
4/18/2024

Latest Recommendations

  • 1 strong buy ratings
  • 5 buy ratings
  • 6 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
4/15/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$65.00 ➝ $66.00Low
4/4/2024UBS GroupDowngradeBuy ➝ Neutral$78.00 ➝ $76.00Low
4/2/2024MizuhoBoost TargetBuy ➝ Buy$73.00 ➝ $76.00Low
4/1/2024BMO Capital MarketsReiterated RatingOutperform ➝ Outperform$72.00 ➝ $76.00Low
2/21/2024Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$80.00Low
2/16/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$75.00 ➝ $72.00Low
2/16/2024BMO Capital MarketsLower TargetOutperform ➝ Outperform$75.00 ➝ $72.00Low
1/17/2024BarclaysLower TargetEqual Weight ➝ Equal Weight$68.00 ➝ $67.00Low
1/11/2024BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$72.00 ➝ $77.00Low
12/8/2023CitigroupInitiated CoverageBuy$82.00Low
11/29/2023JPMorgan Chase & Co.Boost TargetUnderweight ➝ Underweight$69.00 ➝ $72.00Low
11/21/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$66.00 ➝ $67.00Low
11/21/2023MizuhoLower TargetBuy ➝ Buy$76.00 ➝ $73.00Low
11/3/2023ScotiabankDowngradeSector Outperform ➝ Sector Perform$78.00Low
10/25/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$69.00 ➝ $66.00Low
10/16/2023ScotiabankUpgradeSector Perform ➝ Sector Outperform$78.00Low
10/9/2023GuggenheimLower Target$80.00 ➝ $72.00Low
10/5/2023BarclaysLower Target$68.00 ➝ $64.00Low
9/21/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$67.00 ➝ $69.00Low
9/13/2023Bank of AmericaUpgradeUnderperform ➝ Neutral$67.00 ➝ $68.00Low
9/6/2023Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$78.00 ➝ $80.00Low
8/31/2023BMO Capital MarketsLower TargetMarket Perform ➝ Market Perform$72.00 ➝ $70.00Low
8/23/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$69.00 ➝ $67.00Low
8/23/2023Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$78.00Low
8/23/2023BarclaysInitiated CoverageEqual Weight$68.00Low
8/10/2023Morgan StanleyUpgradeUnderweight ➝ Equal Weight$60.00 ➝ $69.00Low
8/9/2023LADENBURG THALM/SH SHInitiated CoverageBuy$72.00Low
8/4/2023Wells Fargo & CompanyLower Target$75.00 ➝ $74.00Low
7/21/2023Morgan StanleyReiterated RatingUnderweight ➝ Underweight$60.00Low
7/7/2023GuggenheimLower Target$79.00 ➝ $77.00Low
7/3/2023The Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow
6/8/2023JPMorgan Chase & Co.Lower Target$73.00 ➝ $69.00Low
6/7/2023The Goldman Sachs GroupInitiated CoverageBuy$80.00Low
5/16/2023MizuhoLower Target$77.00 ➝ $76.00Low
4/28/2023VNET GroupReiterated RatingMaintainsLow
4/24/2023GuggenheimBoost Target$73.00 ➝ $79.00Low
4/20/2023Morgan StanleyBoost TargetUnderweight$57.00 ➝ $63.00Low
4/20/2023MizuhoUpgradeNeutral ➝ Buy$72.00 ➝ $77.00Low
3/21/2023Morgan StanleyLower TargetUnderweight$61.00 ➝ $57.00Low
3/2/2023Royal Bank of CanadaLower TargetOutperform$79.00 ➝ $78.00Low
2/22/2023Morgan StanleyLower TargetUnderweight$64.00 ➝ $61.00Low
2/17/2023Wells Fargo & CompanyLower TargetEqual Weight$73.00 ➝ $71.00Low
1/30/2023Wells Fargo & CompanyLower TargetEqual Weight$77.00 ➝ $73.00Low
1/23/2023Morgan StanleyBoost TargetUnderweight$63.00 ➝ $64.00Low
1/18/2023Credit Suisse GroupBoost TargetUnderperform$60.00 ➝ $70.00Low
1/12/2023MizuhoLower TargetNeutral$73.00 ➝ $72.00Low
12/16/2022BMO Capital MarketsBoost TargetMarket Perform$68.00 ➝ $74.00Low
12/15/2022Morgan StanleyBoost TargetUnderweight$59.00 ➝ $63.00Low
12/14/2022Wells Fargo & CompanyBoost Target$70.00 ➝ $77.00Low
12/12/2022Wolfe ResearchUpgradePeer Perform ➝ Outperform$76.00Low
11/21/2022UBS GroupLower Target$80.00Low
11/11/2022Morgan StanleyBoost TargetUnderweight$55.00 ➝ $59.00Low
10/24/2022GuggenheimLower Target$80.00 ➝ $69.00Low
10/24/2022Bank Of America (Bofa)DowngradeUnderperformLow
10/24/2022Bank of AmericaDowngradeNeutral ➝ Underperform$63.00 ➝ $59.00Low
10/21/2022Morgan StanleyLower TargetUnderweight$68.00 ➝ $55.00Low
10/20/2022KeyCorpUpgradeSector Weight ➝ Overweight$70.00Low
10/19/2022Wells Fargo & CompanyLower TargetEqual Weight$72.00 ➝ $70.00Low
10/6/2022Wells Fargo & CompanyLower TargetEqual Weight$80.00 ➝ $72.00Low
9/22/2022Morgan StanleyLower TargetUnderweight$69.00 ➝ $68.00Low
9/14/2022ArgusBoost TargetBuy$83.00 ➝ $87.00Low
8/23/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $69.00Low
8/22/2022The Goldman Sachs GroupBoost TargetSell$53.00 ➝ $61.00Low
8/4/2022UBS GroupUpgradeNeutral ➝ Buy$76.00 ➝ $87.00Low
7/21/2022GuggenheimBoost Target$76.00 ➝ $80.00Low
7/18/2022BarclaysLower TargetOverweight$82.00 ➝ $79.00Low
6/30/2022Seaport Res PtnReiterated RatingBuyN/A
6/30/2022UBS GroupLower TargetNeutral$83.00 ➝ $76.00Low
6/22/2022BMO Capital MarketsLower TargetMarket Perform$81.00 ➝ $70.00Low
5/23/2022Morgan StanleyLower TargetUnderweight$67.00 ➝ $66.00Low
4/26/2022Morgan StanleyLower TargetUnderweight$68.00 ➝ $67.00Medium
4/25/2022Credit Suisse GroupInitiated CoverageUnderperform$77.00Medium
4/21/2022MizuhoBoost TargetNeutral$67.00 ➝ $76.00Low
4/20/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $68.00Low
4/19/2022Wells Fargo & CompanyBoost TargetEqual Weight$68.00 ➝ $80.00Low
3/22/2022Morgan StanleyBoost TargetUnderweight$59.00 ➝ $63.00Low
2/18/2022Morgan StanleyLower TargetUnderweight$64.00 ➝ $61.00Low
2/7/2022Wells Fargo & CompanyDowngradeOverweight ➝ Equal Weight$73.00 ➝ $72.00Medium
2/7/2022Bank of AmericaDowngradeBuy ➝ Neutral$75.00 ➝ $71.00Medium
1/13/2022KeyCorpBoost TargetOverweight$69.00 ➝ $71.00Low
1/5/2022UBS GroupDowngradeBuy ➝ NeutralMedium
12/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $65.00Medium
12/15/2021ScotiabankDowngradeSector Outperform ➝ Sector PerformHigh
12/6/2021MizuhoUpgradeUnderperform ➝ Neutral$55.00 ➝ $60.00High
10/19/2021KeyCorpBoost TargetOverweight$68.00 ➝ $69.00Low
10/4/2021MizuhoLower TargetUnderperform$60.00 ➝ $55.00Medium
9/17/2021Morgan StanleyLower TargetUnderweight$64.00 ➝ $63.00High
9/7/2021GuggenheimUpgradeNeutral ➝ Buy$72.00Medium
8/30/2021MizuhoBoost TargetUnderperform$57.00 ➝ $60.00Low
8/19/2021Morgan StanleyBoost TargetUnderweight$60.00 ➝ $64.00Low
8/2/2021Wells Fargo & CompanyReiterated RatingBuyLow
7/20/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $60.00Low
6/25/2021MizuhoReiterated RatingUnderperform$59.00 ➝ $57.00Medium
6/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $62.00Medium
6/9/2021MizuhoLower TargetUnderperform$61.00 ➝ $59.00Low
5/25/2021BarclaysBoost TargetAverage ➝ Overweight$70.00 ➝ $76.00Low
5/19/2021ArgusBoost TargetBuy$68.00 ➝ $73.00Low
5/19/2021Credit Suisse GroupReiterated RatingBuyLow
5/18/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $61.00Medium
5/3/2021MizuhoBoost TargetUnderperform$59.00 ➝ $61.00Low
4/30/2021Credit Suisse GroupBoost TargetOutperform$73.00 ➝ $74.00Medium
4/26/2021Wells Fargo & CompanyBoost TargetOverweight$71.00 ➝ $76.00Medium
4/21/2021KeyCorpBoost TargetOverweight$65.00 ➝ $68.00Low
4/20/2021Morgan StanleyBoost TargetUnderweight$57.00 ➝ $62.00High
4/14/2021Credit Suisse GroupBoost TargetOutperform$68.00 ➝ $73.00Medium
4/12/2021MizuhoBoost TargetUnderperform$57.00 ➝ $59.00Low
3/31/2021Wells Fargo & CompanyBoost TargetOverweight$67.00 ➝ $71.00Medium
3/19/2021Morgan StanleyBoost TargetUnderweight$55.00 ➝ $57.00Medium
3/18/2021MizuhoBoost TargetUnderperform$52.00 ➝ $57.00Medium
2/25/2021Morgan StanleyLower TargetUnderweight$56.00 ➝ $55.00Low
2/22/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$61.00 ➝ $68.00Low
1/21/2021Evercore ISIDowngradeIn-Line ➝ Underperform$61.00Low
1/20/2021Morgan StanleyLower TargetUnderweight$57.00 ➝ $56.00Low
1/19/2021Bank of AmericaUpgradeNeutral ➝ Buy$64.00Medium
1/12/2021KeyCorpLower TargetOverweight$66.00 ➝ $65.00High
12/15/2020Morgan StanleyLower TargetUnderweight$62.00 ➝ $57.00Low
12/15/2020ScotiabankUpgradeSector Perform ➝ Outperform$66.00 ➝ $75.00Medium
12/1/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$63.00 ➝ $72.00Medium
11/24/2020BMO Capital MarketsInitiated CoverageMarket Perform$67.00Low
11/18/2020BarclaysBoost TargetPositive ➝ Overweight$61.00 ➝ $73.00Low
11/17/2020Morgan StanleyBoost TargetUnderweight$60.00 ➝ $62.00Low
10/28/2020MizuhoBoost Target$48.00 ➝ $53.00Low
10/20/2020Morgan StanleyBoost TargetUnderweight$57.00 ➝ $60.00Low
10/19/2020KeyCorpBoost TargetOverweight$65.00 ➝ $66.00Medium
10/5/2020Morgan StanleyBoost TargetUnderweight$56.00 ➝ $57.00Low
9/21/2020BarclaysUpgradeEqual Weight ➝ Overweight$61.00Low
9/18/2020Morgan StanleyBoost TargetUnderweight$55.00 ➝ $56.00High
9/10/2020MizuhoDowngradeNeutral ➝ Underperform$53.00 ➝ $48.00Medium
9/1/2020UBS GroupLower TargetNeutral$57.00 ➝ $55.00Low
7/22/2020MizuhoLower TargetNeutral$55.00 ➝ $53.00High
7/21/2020KeyCorpLower TargetOverweight$71.00 ➝ $65.00Medium
7/17/2020Morgan StanleyBoost TargetUnderweight$53.00 ➝ $55.00Low
6/17/2020Morgan StanleyBoost TargetUnderweight$52.00 ➝ $53.00Medium
6/15/2020MizuhoLower TargetNeutral$59.00 ➝ $55.00High
5/21/2020UBS GroupDowngradeNeutral ➝ Sell$54.00 ➝ $63.00Low
5/15/2020Morgan StanleyLower TargetUnderweight$57.00 ➝ $52.00Medium
5/4/2020Credit Suisse GroupUpgradeUnderperform ➝ Neutral$60.00 ➝ $61.00Medium
5/1/2020UBS GroupBoost TargetNeutral$56.00 ➝ $59.00Low
4/30/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
4/27/2020Credit Suisse GroupLower TargetUnderperform$66.00 ➝ $60.00Medium
4/15/2020Morgan StanleyLower TargetUnderweight$59.00 ➝ $57.00Low
4/13/2020ArgusUpgradeHold ➝ Buy$66.00High
4/8/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
3/26/2020BarclaysLower TargetEqual Weight$68.00 ➝ $52.00Medium
3/16/2020UBS GroupLower TargetNeutral$70.00 ➝ $56.00High
3/13/2020BarclaysReiterated RatingHold$68.00Medium
3/12/2020Wolfe ResearchUpgradeUnderperform ➝ Market PerformHigh
3/12/2020Morgan StanleyLower TargetUnderweight$64.00 ➝ $59.00High
2/20/2020CfraBoost TargetHold$62.00 ➝ $66.00High
1/27/2020CitigroupBoost TargetNeutral$61.00 ➝ $73.00High
1/22/2020Morgan StanleyBoost TargetUnderweight$58.00 ➝ $60.00Low
1/19/2020Royal Bank of CanadaReiterated RatingBuy$67.00Medium
12/18/2019SunTrust BanksBoost TargetHold$60.00 ➝ $63.00Low
12/18/2019JPMorgan Chase & Co.Boost TargetUnderweight$63.00 ➝ $64.00Low
12/18/2019Credit Suisse GroupBoost TargetUnderperform$60.00 ➝ $64.00Low
12/15/2019Evercore ISIReiterated RatingHold$63.50High
11/28/2019Evercore ISIReiterated RatingHold$63.50Low
9/12/2019Bank of AmericaBoost TargetNeutral$60.00 ➝ $64.00Low
9/6/2019UBS GroupBoost TargetNeutral$58.00 ➝ $62.00Low
9/3/2019SunTrust BanksSet TargetHold$59.00Low
8/16/2019Morgan StanleyLower TargetUnderweight$55.00 ➝ $54.00Low
8/1/2019Bank of AmericaLower TargetNeutral$61.00 ➝ $60.00Medium
6/19/2019BarclaysReiterated RatingHold$57.00Medium
6/13/2019MizuhoBoost TargetPositive ➝ Neutral$48.50 ➝ $55.00Low
6/4/2019KeyCorpInitiated CoverageSector Weight ➝ Sector WeightMedium
5/3/2019Evercore ISIUpgradeIn-Line ➝ OutperformMedium
4/22/2019Credit Suisse GroupSet TargetSell$51.00Low
(Data available from 4/19/2019 forward)

News Sentiment Rating

1.16 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 20 very positive mentions
  • 5 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
9/22/2023
  • 21 very positive mentions
  • 5 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
10/22/2023
  • 8 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
11/21/2023
  • 17 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
12/21/2023
  • 24 very positive mentions
  • 3 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
1/20/2024
  • 25 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
2/19/2024
  • 28 very positive mentions
  • 4 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
3/20/2024
  • 29 very positive mentions
  • 11 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
4/19/2024

Current Sentiment

  • 29 very positive mentions
  • 11 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
Southern logo
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, gas distribution operations, and gas pipeline investments operations. In addition, it owns and operates nuclear, coal, hydro, cogeneration, solar, wind, battery storage, and fuel cell facilities. Further, the constructs, operates, and maintains approximately 77,900 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.9 million electric and gas utility customers. Further, it develops distributed energy and resilience solutions; deploys microgrids for commercial, industrial, governmental, and utility customers; and offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
Read More

Today's Range

Now: $70.57
Low: $69.43
High: $70.69

50 Day Range

MA: $68.92
Low: $66.25
High: $71.74

52 Week Range

Now: $70.57
Low: $61.56
High: $75.80

Volume

4,601,057 shs

Average Volume

4,638,117 shs

Market Capitalization

$77.25 billion

P/E Ratio

19.44

Dividend Yield

4.13%

Beta

0.49

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?

The following Wall Street sell-side analysts have issued stock ratings on Southern in the last year: Bank of America Co., Barclays PLC, BMO Capital Markets, Citigroup Inc., Guggenheim, JPMorgan Chase & Co., LADENBURG THALM/SH SH, Mizuho, Morgan Stanley, Royal Bank of Canada, Scotiabank, StockNews.com, The Goldman Sachs Group, Inc., UBS Group AG, VNET Group, Inc., and Wells Fargo & Company.
View the latest analyst ratings for SO.

What is the current price target for Southern?

14 Wall Street analysts have set twelve-month price targets for Southern in the last year. Their average twelve-month price target is $74.07, suggesting a possible upside of 5.0%. Citigroup Inc. has the highest price target set, predicting SO will reach $82.00 in the next twelve months. Barclays PLC has the lowest price target set, forecasting a price of $66.00 for Southern in the next year.
View the latest price targets for SO.

What is the current consensus analyst rating for Southern?

Southern currently has 1 sell rating, 6 hold ratings, 5 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SO, but not buy more shares or sell existing shares.
View the latest ratings for SO.

What other companies compete with Southern?

How do I contact Southern's investor relations team?

Southern's physical mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider's listed phone number is (404) 506-5000 and its investor relations email address is [email protected]. The official website for Southern is www.southerncompany.com. Learn More about contacing Southern investor relations.