Southern - SO Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
About
FAQ

Consensus Rating: Hold
Consensus Price Target: $71.85
Forecasted Upside: 6.80%
Number of Analysts: 14
Breakdown:
5 Sell Ratings
3 Hold Ratings
6 Buy Ratings
0 Strong Buy Ratings

^$67.27 As of 02/3/2023 01:00 AM ET

▼ -1.35 (-1.97%)

1 month | 3 months | 12 months

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Analyst Price Target for SO

^$71.85

▲ +6.80% Upside Potential

This price target is based on 14 analysts offering 12 month price targets for Southern in the last 3 months. The average price target is $71.85, with a high forecast of $87.00 and a low forecast of $59.00. The average price target represents a 6.80% upside from the last price of $67.27.

Current Consensus is Hold

The current consensus among 14 investment analysts is to hold stock in Southern. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
4 buy ratings
4 hold ratings
4 sell ratings

Ratings as of

8/14/2021

0 strong buy ratings
4 buy ratings
4 hold ratings
4 sell ratings

Ratings as of

11/12/2021

0 strong buy ratings
5 buy ratings
3 hold ratings
3 sell ratings

Ratings as of

2/10/2022

0 strong buy ratings
5 buy ratings
3 hold ratings
3 sell ratings

Ratings as of

5/11/2022

0 strong buy ratings
5 buy ratings
4 hold ratings
3 sell ratings

Ratings as of

8/9/2022

0 strong buy ratings
5 buy ratings
4 hold ratings
5 sell ratings

Ratings as of

11/7/2022

0 strong buy ratings
6 buy ratings
3 hold ratings
5 sell ratings

Ratings as of

1/6/2023

0 strong buy ratings
6 buy ratings
3 hold ratings
5 sell ratings

Ratings as of

2/5/2023

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
1/30/2023	Wells Fargo & Company	Lower Target	Equal Weight	$77.00 ➝ $73.00	Low
1/23/2023	Morgan Stanley	Boost Target	Underweight	$63.00 ➝ $64.00	Low
1/18/2023	Credit Suisse Group	Boost Target	Underperform	$60.00 ➝ $70.00	Low
1/12/2023	Mizuho	Lower Target	Neutral	$73.00 ➝ $72.00	Low
12/16/2022	BMO Capital Markets	Boost Target	Market Perform	$68.00 ➝ $74.00	Low
12/15/2022	Morgan Stanley	Boost Target	Underweight	$59.00 ➝ $63.00	Low
12/14/2022	Wells Fargo & Company	Boost Target		$70.00 ➝ $77.00	Low
12/12/2022	Wolfe Research	Upgrade	Peer Perform ➝ Outperform	$76.00	Low
11/21/2022	UBS Group	Lower Target		$80.00	Low
11/11/2022	Morgan Stanley	Boost Target	Underweight	$55.00 ➝ $59.00	Low
10/24/2022	Guggenheim	Lower Target		$80.00 ➝ $69.00	Low
10/24/2022	Bank Of America (Bofa)	Downgrade	Underperform		Low
10/24/2022	Bank of America	Downgrade	Neutral ➝ Underperform	$63.00 ➝ $59.00	Low
10/21/2022	Morgan Stanley	Lower Target	Underweight	$68.00 ➝ $55.00	Low
10/20/2022	KeyCorp	Upgrade	Sector Weight ➝ Overweight	$70.00	Low
10/19/2022	Wells Fargo & Company	Lower Target	Equal Weight	$72.00 ➝ $70.00	Low
10/6/2022	Wells Fargo & Company	Lower Target	Equal Weight	$80.00 ➝ $72.00	Low
9/22/2022	Morgan Stanley	Lower Target	Underweight	$69.00 ➝ $68.00	Low
9/14/2022	Argus	Boost Target	Buy	$83.00 ➝ $87.00	Low
8/23/2022	Morgan Stanley	Boost Target	Underweight	$63.00 ➝ $69.00	Low
8/22/2022	The Goldman Sachs Group	Boost Target	Sell	$53.00 ➝ $61.00	Low
8/4/2022	UBS Group	Upgrade	Neutral ➝ Buy	$76.00 ➝ $87.00	Low
7/21/2022	Guggenheim	Boost Target		$76.00 ➝ $80.00	Low
7/18/2022	Barclays	Lower Target	Overweight	$82.00 ➝ $79.00	Low
6/30/2022	Seaport Res Ptn	Reiterated Rating	Buy		N/A
6/30/2022	UBS Group	Lower Target	Neutral	$83.00 ➝ $76.00	Low
6/22/2022	BMO Capital Markets	Lower Target	Market Perform	$81.00 ➝ $70.00	Low
5/23/2022	Morgan Stanley	Lower Target	Underweight	$67.00 ➝ $66.00	Low
4/26/2022	Morgan Stanley	Lower Target	Underweight	$68.00 ➝ $67.00	Medium
4/25/2022	Credit Suisse Group	Initiated Coverage	Underperform	$77.00	Medium
4/21/2022	Mizuho	Boost Target	Neutral	$67.00 ➝ $76.00	Low
4/20/2022	Morgan Stanley	Boost Target	Underweight	$63.00 ➝ $68.00	Low
4/19/2022	Wells Fargo & Company	Boost Target	Equal Weight	$68.00 ➝ $80.00	Low
3/22/2022	Morgan Stanley	Boost Target	Underweight	$59.00 ➝ $63.00	Low
2/18/2022	Morgan Stanley	Lower Target	Underweight	$64.00 ➝ $61.00	Low
2/7/2022	Wells Fargo & Company	Downgrade	Overweight ➝ Equal Weight	$73.00 ➝ $72.00	Medium
2/7/2022	Bank of America	Downgrade	Buy ➝ Neutral	$75.00 ➝ $71.00	Medium
1/13/2022	KeyCorp	Boost Target	Overweight	$69.00 ➝ $71.00	Low
1/5/2022	UBS Group	Downgrade	Buy ➝ Neutral		Medium
12/21/2021	Morgan Stanley	Boost Target	Underweight	$61.00 ➝ $65.00	Medium
12/15/2021	Scotiabank	Downgrade	Sector Outperform ➝ Sector Perform		High
12/6/2021	Mizuho	Upgrade	Underperform ➝ Neutral	$55.00 ➝ $60.00	High
10/19/2021	KeyCorp	Boost Target	Overweight	$68.00 ➝ $69.00	Low
10/4/2021	Mizuho	Lower Target	Underperform	$60.00 ➝ $55.00	Medium
9/17/2021	Morgan Stanley	Lower Target	Underweight	$64.00 ➝ $63.00	High
9/7/2021	Guggenheim	Upgrade	Neutral ➝ Buy	$72.00	Medium
8/30/2021	Mizuho	Boost Target	Underperform	$57.00 ➝ $60.00	Low
8/19/2021	Morgan Stanley	Boost Target	Underweight	$60.00 ➝ $64.00	Low
8/2/2021	Wells Fargo & Company	Reiterated Rating	Buy		Low
7/20/2021	Morgan Stanley	Lower Target	Underweight	$62.00 ➝ $60.00	Low
6/25/2021	Mizuho	Reiterated Rating	Underperform	$59.00 ➝ $57.00	Medium
6/21/2021	Morgan Stanley	Boost Target	Underweight	$61.00 ➝ $62.00	Medium
6/9/2021	Mizuho	Lower Target	Underperform	$61.00 ➝ $59.00	Low
5/25/2021	Barclays	Boost Target	Average ➝ Overweight	$70.00 ➝ $76.00	Low
5/19/2021	Argus	Boost Target	Buy	$68.00 ➝ $73.00	Low
5/19/2021	Credit Suisse Group	Reiterated Rating	Buy		Low
5/18/2021	Morgan Stanley	Lower Target	Underweight	$62.00 ➝ $61.00	Medium
5/3/2021	Mizuho	Boost Target	Underperform	$59.00 ➝ $61.00	Low
4/30/2021	Credit Suisse Group	Boost Target	Outperform	$73.00 ➝ $74.00	Medium
4/26/2021	Wells Fargo & Company	Boost Target	Overweight	$71.00 ➝ $76.00	Medium
4/21/2021	KeyCorp	Boost Target	Overweight	$65.00 ➝ $68.00	Low
4/20/2021	Morgan Stanley	Boost Target	Underweight	$57.00 ➝ $62.00	High
4/14/2021	Credit Suisse Group	Boost Target	Outperform	$68.00 ➝ $73.00	Medium
4/12/2021	Mizuho	Boost Target	Underperform	$57.00 ➝ $59.00	Low
3/31/2021	Wells Fargo & Company	Boost Target	Overweight	$67.00 ➝ $71.00	Medium
3/19/2021	Morgan Stanley	Boost Target	Underweight	$55.00 ➝ $57.00	Medium
3/18/2021	Mizuho	Boost Target	Underperform	$52.00 ➝ $57.00	Medium
2/25/2021	Morgan Stanley	Lower Target	Underweight	$56.00 ➝ $55.00	Low
2/22/2021	Credit Suisse Group	Upgrade	Neutral ➝ Outperform	$61.00 ➝ $68.00	Low
1/21/2021	Evercore ISI	Downgrade	In-Line ➝ Underperform	$61.00	Low
1/20/2021	Morgan Stanley	Lower Target	Underweight	$57.00 ➝ $56.00	Low
1/19/2021	Bank of America	Upgrade	Neutral ➝ Buy	$64.00	Medium
1/12/2021	KeyCorp	Lower Target	Overweight	$66.00 ➝ $65.00	High
12/15/2020	Morgan Stanley	Lower Target	Underweight	$62.00 ➝ $57.00	Low
12/15/2020	Scotiabank	Upgrade	Sector Perform ➝ Outperform	$66.00 ➝ $75.00	Medium
12/1/2020	Wells Fargo & Company	Upgrade	Equal Weight ➝ Overweight	$63.00 ➝ $72.00	Medium
11/24/2020	BMO Capital Markets	Initiated Coverage	Market Perform	$67.00	Low
11/18/2020	Barclays	Boost Target	Positive ➝ Overweight	$61.00 ➝ $73.00	Low
11/17/2020	Morgan Stanley	Boost Target	Underweight	$60.00 ➝ $62.00	Low
10/28/2020	Mizuho	Boost Target		$48.00 ➝ $53.00	Low
10/20/2020	Morgan Stanley	Boost Target	Underweight	$57.00 ➝ $60.00	Low
10/19/2020	KeyCorp	Boost Target	Overweight	$65.00 ➝ $66.00	Medium
10/5/2020	Morgan Stanley	Boost Target	Underweight	$56.00 ➝ $57.00	Low
9/21/2020	Barclays	Upgrade	Equal Weight ➝ Overweight	$61.00	Low
9/18/2020	Morgan Stanley	Boost Target	Underweight	$55.00 ➝ $56.00	High
9/10/2020	Mizuho	Downgrade	Neutral ➝ Underperform	$53.00 ➝ $48.00	Medium
9/1/2020	UBS Group	Lower Target	Neutral	$57.00 ➝ $55.00	Low
7/22/2020	Mizuho	Lower Target	Neutral	$55.00 ➝ $53.00	High
7/21/2020	KeyCorp	Lower Target	Overweight	$71.00 ➝ $65.00	Medium
7/17/2020	Morgan Stanley	Boost Target	Underweight	$53.00 ➝ $55.00	Low
6/17/2020	Morgan Stanley	Boost Target	Underweight	$52.00 ➝ $53.00	Medium
6/15/2020	Mizuho	Lower Target	Neutral	$59.00 ➝ $55.00	High
5/21/2020	UBS Group	Downgrade	Neutral ➝ Sell	$54.00 ➝ $63.00	Low
5/15/2020	Morgan Stanley	Lower Target	Underweight	$57.00 ➝ $52.00	Medium
5/4/2020	Credit Suisse Group	Upgrade	Underperform ➝ Neutral	$60.00 ➝ $61.00	Medium
5/1/2020	UBS Group	Boost Target	Neutral	$56.00 ➝ $59.00	Low
4/30/2020	Royal Bank of Canada	Reiterated Rating	Buy	$67.00	High
4/27/2020	Credit Suisse Group	Lower Target	Underperform	$66.00 ➝ $60.00	Medium
4/15/2020	Morgan Stanley	Lower Target	Underweight	$59.00 ➝ $57.00	Low
4/13/2020	Argus	Upgrade	Hold ➝ Buy	$66.00	High
4/8/2020	Royal Bank of Canada	Reiterated Rating	Buy	$67.00	High
3/26/2020	Barclays	Lower Target	Equal Weight	$68.00 ➝ $52.00	Medium
3/16/2020	UBS Group	Lower Target	Neutral	$70.00 ➝ $56.00	High
3/13/2020	Barclays	Reiterated Rating	Hold	$68.00	Medium
3/12/2020	Wolfe Research	Upgrade	Underperform ➝ Market Perform		High
3/12/2020	Morgan Stanley	Lower Target	Underweight	$64.00 ➝ $59.00	High
2/20/2020	Cfra	Boost Target	Hold	$62.00 ➝ $66.00	High
1/27/2020	Citigroup	Boost Target	Neutral	$61.00 ➝ $73.00	High
1/22/2020	Morgan Stanley	Boost Target	Underweight	$58.00 ➝ $60.00	Low
1/19/2020	Royal Bank of Canada	Reiterated Rating	Buy	$67.00	Medium
12/18/2019	SunTrust Banks	Boost Target	Hold	$60.00 ➝ $63.00	Low
12/18/2019	JPMorgan Chase & Co.	Boost Target	Underweight	$63.00 ➝ $64.00	Low
12/18/2019	Credit Suisse Group	Boost Target	Underperform	$60.00 ➝ $64.00	Low
12/15/2019	Evercore ISI	Reiterated Rating	Hold	$63.50	High
11/28/2019	Evercore ISI	Reiterated Rating	Hold	$63.50	Low
9/12/2019	Bank of America	Boost Target	Neutral	$60.00 ➝ $64.00	Low
9/6/2019	UBS Group	Boost Target	Neutral	$58.00 ➝ $62.00	Low
9/3/2019	SunTrust Banks	Set Target	Hold	$59.00	Low
8/16/2019	Morgan Stanley	Lower Target	Underweight	$55.00 ➝ $54.00	Low
8/1/2019	Bank of America	Lower Target	Neutral	$61.00 ➝ $60.00	Medium
6/19/2019	Barclays	Reiterated Rating	Hold	$57.00	Medium
6/13/2019	Mizuho	Boost Target	Positive ➝ Neutral	$48.50 ➝ $55.00	Low
6/4/2019	KeyCorp	Initiated Coverage	Sector Weight ➝ Sector Weight		Medium
5/3/2019	Evercore ISI	Upgrade	In-Line ➝ Outperform		Medium
4/22/2019	Credit Suisse Group	Set Target	Sell	$51.00	Low
2/25/2019	SunTrust Banks	Reiterated Rating	Hold	$52.00	Low
1/24/2019	Citigroup	Upgrade	Sell ➝ Neutral	$45.00 ➝ $50.00	Low
1/7/2019	SunTrust Banks	Reiterated Rating	Hold	$47.00	High
1/7/2019	Guggenheim	Reiterated Rating	Hold	$44.00	High
12/11/2018	Mizuho	Reiterated Rating	Hold	$46.00	Low
12/6/2018	Credit Suisse Group	Boost Target	Underperform ➝ Underperform	$44.00 ➝ $46.00	Medium
11/19/2018	Barclays	Boost Target	Equal Weight ➝ Hold	$48.00 ➝ $49.00	Low
11/8/2018	SunTrust Banks	Reiterated Rating	Hold	$48.00	Low
10/29/2018	UBS Group	Boost Target	Neutral ➝ Neutral	$46.00 ➝ $47.00	Medium
10/10/2018	Bank of America	Upgrade	Underperform ➝ Neutral	$46.00	Low
9/21/2018	Morgan Stanley	Lower Target	Underweight ➝ Sell	$45.00 ➝ $44.00	High
8/22/2018	Bank of America	Lower Target	Underperform ➝ Underperform	$47.00 ➝ $46.00	Low
8/9/2018	Credit Suisse Group	Downgrade	Neutral ➝ Underperform	$46.00 ➝ $43.00	Low
8/9/2018	Evercore ISI	Downgrade	In-Line ➝ Underperform		Medium
8/9/2018	Barclays	Downgrade	Overweight ➝ Equal Weight	$51.00 ➝ $48.00	Medium
8/9/2018	Scotiabank	Reiterated Rating	Hold	$44.00	Low
8/8/2018	Guggenheim	Downgrade	Buy ➝ Neutral	$50.00 ➝ $47.00	Low
8/8/2018	Citigroup	Downgrade	Neutral ➝ Sell	$45.00	Low
8/6/2018	SunTrust Banks	Reiterated Rating	Hold	$50.00	Low
7/24/2018	Scotiabank	Reiterated Rating	Sector Perform		Medium
7/24/2018	Howard Weil	Initiated Coverage	Sector Perform	$45.00	Low
7/16/2018	Morgan Stanley	Boost Target	Underweight ➝ Underweight	$42.00 ➝ $45.00	Low
7/10/2018	Barclays	Initiated Coverage	Overweight	$51.00	High
6/26/2018	Deutsche Bank Aktiengesellschaft	Downgrade	Buy ➝ Hold	$48.00	Low
6/22/2018	Citigroup	Upgrade	Sell ➝ Neutral	$44.00	Medium
6/13/2018	Morgan Stanley	Lower Target	Underweight ➝ Underweight	$44.00 ➝ $42.00	Medium
5/22/2018	Deutsche Bank Aktiengesellschaft	Lower Target	Buy ➝ Buy	$49.00 ➝ $48.00	Low
5/7/2018	Credit Suisse Group	Boost Target	Neutral ➝ Neutral	$45.00	Low
4/16/2018	Morgan Stanley	Boost Target	Underweight ➝ Underweight	$44.00 ➝ $45.00	High
4/10/2018	JPMorgan Chase & Co.	Boost Target	Underweight ➝ Underweight	$43.00 ➝ $45.00	Medium
3/26/2018	SunTrust Banks	Set Target	Hold	$45.00	Medium
3/19/2018	SunTrust Banks	Set Target	Hold	$46.00	Low
3/8/2018	Morgan Stanley	Lower Target	Underweight ➝ Underweight	$45.00 ➝ $44.00	Low
3/6/2018	SunTrust Banks	Reiterated Rating	Hold	$45.00	Low
2/27/2018	Credit Suisse Group	Reiterated Rating	Underperform ➝ Underperform	$46.00 ➝ $45.00	Medium
2/23/2018	Guggenheim	Reiterated Rating	Buy	$51.00	Low
2/23/2018	SunTrust Banks	Set Target	Hold	$45.00	Low
2/22/2018	Deutsche Bank Aktiengesellschaft	Lower Target	Buy ➝ Buy	$50.00 ➝ $49.00	Low
2/13/2018	Morgan Stanley	Lower Target	Underweight ➝ Underweight	$48.00 ➝ $44.00	Low
2/12/2018	SunTrust Banks	Set Target	Hold	$46.00	Low
2/5/2018	SunTrust Banks	Set Target	Hold	$47.00	Low

(Data available from 2/5/2018 forward)

News Sentiment Rating

0.54 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

1 very positive mentions
1 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

7/10/2022

3 very positive mentions
18 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

8/9/2022

0 very positive mentions
12 positive mentions
0 negative mentions
0 very negative mentions

Mentions as of

9/8/2022

4 very positive mentions
4 positive mentions
2 negative mentions
0 very negative mentions

Mentions as of

10/8/2022

5 very positive mentions
19 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

11/7/2022

4 very positive mentions
14 positive mentions
1 negative mentions
1 very negative mentions

Mentions as of

12/7/2022

5 very positive mentions
3 positive mentions
0 negative mentions
0 very negative mentions

Mentions as of

1/6/2023

5 very positive mentions
7 positive mentions
2 negative mentions
0 very negative mentions

Mentions as of

2/5/2023

Current Sentiment

Recent Stories by Sentiment

Very Negative

No very negative mentions tracked during this time.

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.

Today's Range

Now: $67.27

$66.24

$68.27

50 Day Range

MA: $69.41

$65.73

$72.51

52 Week Range

Now: $67.27

$58.85

$80.57

Volume

3,888,259 shs

Average Volume

3,677,553 shs

Market Capitalization

$73.23 billion

P/E Ratio

21.29

Dividend Yield

4.04%

Beta

0.48

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?: The following Wall Street sell-side analysts have issued stock ratings on Southern in the last year: Argus, Bank Of America (Bofa), Bank of America Co., Barclays PLC, BMO Capital Markets, Credit Suisse Group AG, Guggenheim, KeyCorp, Mizuho, Morgan Stanley, Seaport Res Ptn, StockNews.com, The Goldman Sachs Group, Inc., UBS Group AG, Wells Fargo & Company, and Wolfe Research.
View the latest analyst ratings for SO.
What is the current price target for Southern?: 13 Wall Street analysts have set twelve-month price targets for Southern in the last year. Their average twelve-month price target is $71.85, suggesting a possible upside of 6.8%. Argus has the highest price target set, predicting SO will reach $87.00 in the next twelve months. Bank of America Co. has the lowest price target set, forecasting a price of $59.00 for Southern in the next year.
View the latest price targets for SO.
What is the current consensus analyst rating for Southern?: Southern currently has 5 sell ratings, 3 hold ratings and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SO, but not buy more shares or sell existing shares.
View the latest ratings for SO.
What other companies compete with Southern?: Other companies that are similar to Southern include Eversource Energy, Edison International, FirstEnergy, Entergy and PPL. Learn More about companies similar to Southern.
How do I contact Southern's investor relations team?: Southern's physical mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider's listed phone number is (404) 506-5000 and its investor relations email address is [email protected] The official website for Southern is www.southerncompany.com. Learn More about contacing Southern investor relations.

Southern - SO Stock Price Target and Predictions

Analyst Price Target for SO

Current Consensus is Hold

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.54 (Buy)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?

What is the current price target for Southern?

What is the current consensus analyst rating for Southern?

What other companies compete with Southern?

How do I contact Southern's investor relations team?