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Wayfair - W Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $105.29
  • Forecasted Upside: 11.20%
  • Number of Analysts: 32
  • Breakdown:
  • 2 Sell Ratings
  • 10 Hold Ratings
  • 18 Buy Ratings
  • 2 Strong Buy Ratings
$94.68 As of 12/4/2025 04:59 PM ET
▼ -0.52 (-0.55%)

This chart shows the closing price for W by one month, three months, or twelve months.

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Analyst Price Target for W

Analyst Price Target is $105.29
▲ +11.20% Upside Potential
This price target is based on 32 analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is $105.29, with a high forecast of $150.00 and a low forecast of $35.00. The average price target represents a 11.20% upside from the last price of $94.68.

This chart shows the closing price for W for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 32 investment analysts is to moderate buy stock in Wayfair. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 18 buy ratings
  • 9 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 1 strong buy ratings
  • 13 buy ratings
  • 11 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 1 strong buy ratings
  • 13 buy ratings
  • 12 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 1 strong buy ratings
  • 13 buy ratings
  • 13 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 2 strong buy ratings
  • 12 buy ratings
  • 11 hold ratings
  • 1 sell ratings
Ratings as of
6/7/2025
  • 2 strong buy ratings
  • 15 buy ratings
  • 9 hold ratings
  • 1 sell ratings
Ratings as of
9/5/2025
  • 2 strong buy ratings
  • 18 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
11/4/2025
  • 2 strong buy ratings
  • 18 buy ratings
  • 10 hold ratings
  • 2 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 2 strong buy ratings
  • 18 buy ratings
  • 10 hold ratings
  • 2 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
12/3/2025Jefferies Financial GroupDowngradeBuy ➝ Hold$94.00
11/21/2025Piper SandlerReiterated RatingOverweight ➝ Overweight
11/13/2025GuggenheimBoost TargetBuy ➝ Buy$120.00 ➝ $125.00
11/12/2025OppenheimerBoost TargetOutperform ➝ Outperform$100.00 ➝ $144.00
10/30/2025Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$51.00 ➝ $86.00
10/30/2025Evercore ISIBoost TargetOutperform ➝ Outperform$100.00 ➝ $115.00
10/29/2025CowenReiterated RatingHold ➝ Hold
10/29/2025MizuhoBoost TargetOutperform ➝ Outperform$88.00 ➝ $130.00
10/29/2025BMO Capital MarketsSet TargetMarket Perform ➝ Market Perform$110.00
10/29/2025Stifel NicolausSet Target$100.00
10/29/2025The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$80.00 ➝ $120.00
10/29/2025UBS GroupBoost TargetBuy ➝ Buy$102.00 ➝ $135.00
10/29/2025GuggenheimBoost TargetBuy ➝ Buy$90.00 ➝ $120.00
10/29/2025CitigroupBoost TargetBuy ➝ Buy$105.00 ➝ $135.00
10/29/2025Needham & Company LLCBoost TargetBuy ➝ Buy$83.00 ➝ $125.00
10/29/2025BarclaysBoost TargetPositive ➝ Positive$70.00 ➝ $104.00
10/29/2025Canaccord Genuity GroupBoost TargetBuy ➝ Buy$100.00 ➝ $125.00
10/29/2025ArgusBoost TargetBuy ➝ Buy$105.00 ➝ $125.00
10/29/2025Raymond James FinancialBoost TargetStrong-Buy ➝ Strong-Buy$90.00 ➝ $130.00
10/29/2025Wells Fargo & CompanyBoost TargetOverweight ➝ Overweight$90.00 ➝ $110.00
10/29/2025Piper SandlerReiterated RatingOverweight ➝ Overweight$98.00 ➝ $125.00
10/28/2025Truist FinancialBoost TargetBuy ➝ Buy$95.00 ➝ $120.00
10/28/2025Bank of AmericaUpgradeNeutral ➝ Buy
10/28/2025Gordon HaskettUpgradeAccumulate ➝ Buy$150.00
10/27/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$82.00 ➝ $105.00
10/24/2025Deutsche Bank AktiengesellschaftSet Target$75.00
10/24/2025Stifel NicolausBoost TargetHold ➝ Hold$68.00 ➝ $80.00
10/17/2025UBS GroupBoost TargetBuy ➝ Buy$91.00 ➝ $102.00
10/16/2025Piper SandlerBoost TargetOverweight ➝ Overweight$95.00 ➝ $98.00
10/15/2025Wells Fargo & CompanyBoost TargetOverweight ➝ Overweight$84.00 ➝ $90.00
10/8/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
10/6/2025CitigroupBoost TargetBuy ➝ Buy$93.00 ➝ $105.00
9/29/2025Zacks ResearchDowngradeStrong-Buy ➝ Hold
9/27/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/25/2025Truist FinancialBoost TargetBuy ➝ Buy$80.00 ➝ $95.00
9/19/2025Jefferies Financial GroupBoost TargetBuy ➝ Buy$91.00 ➝ $102.00
9/16/2025Evercore ISIBoost TargetOutperform ➝ Outperform$85.00 ➝ $100.00
8/27/2025GuggenheimReiterated RatingBuy ➝ Buy$90.00
8/20/2025Jefferies Financial GroupBoost TargetBuy ➝ Buy$74.00 ➝ $91.00
8/6/2025The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$31.00 ➝ $80.00
8/5/2025Raymond James FinancialReiterated RatingStrong-Buy ➝ Strong-Buy
8/5/2025WedbushReiterated RatingNeutral ➝ Neutral
8/5/2025MizuhoBoost TargetOutperform ➝ Outperform$50.00 ➝ $88.00
8/5/2025Zelman & AssociatesBoost TargetOutperform ➝ Outperform$85.00 ➝ $96.00
8/5/2025Sanford C. BernsteinReiterated RatingMarket Perform ➝ Market Perform$50.00 ➝ $70.00
8/5/2025Raymond James FinancialBoost TargetStrong-Buy ➝ Strong-Buy$55.00 ➝ $90.00
8/5/2025Wells Fargo & CompanySet TargetOverweight ➝ Overweight$65.00 ➝ $84.00
8/5/2025Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$25.00 ➝ $51.00
8/5/2025UBS GroupBoost TargetBuy ➝ Buy$80.00 ➝ $91.00
8/5/2025BMO Capital MarketsReiterated RatingMarket Perform ➝ Market Perform$38.00 ➝ $68.00
8/5/2025Stifel NicolausSet TargetHold ➝ Hold$56.00 ➝ $68.00
8/5/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$75.00 ➝ $82.00
8/5/2025CitigroupUpgradeNeutral ➝ Buy$32.00 ➝ $93.00
8/4/2025Piper SandlerReiterated RatingOverweight ➝ Overweight$95.00
8/4/2025Gordon HaskettUpgradeHold ➝ Moderate Buy
8/4/2025Needham & Company LLCBoost TargetBuy ➝ Buy$40.00 ➝ $83.00
7/30/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$48.00 ➝ $75.00
7/29/2025Stifel NicolausBoost TargetHold ➝ Hold$32.00 ➝ $56.00
7/28/2025Canaccord Genuity GroupBoost TargetBuy ➝ Buy$58.00 ➝ $70.00
7/25/2025UBS GroupBoost TargetBuy ➝ Buy$55.00 ➝ $80.00
7/23/2025Wells Fargo & CompanyBoost TargetOverweight ➝ Overweight$50.00 ➝ $65.00
7/9/2025Zelman & AssociatesBoost TargetOutperform ➝ Outperform$55.00 ➝ $72.00
7/2/2025Morgan StanleyReiterated RatingOverweight ➝ Overweight$50.00 ➝ $70.00
7/1/2025Jefferies Financial GroupReiterated RatingBuy ➝ Buy
6/24/2025Evercore ISIBoost TargetOutperform ➝ Outperform$50.00 ➝ $60.00
6/13/2025Piper SandlerReiterated RatingOverweight ➝ Overweight$46.00 ➝ $61.00
6/5/2025TD CowenUpgradeHold ➝ Strong-Buy
5/15/2025Zelman & AssociatesInitiated CoverageOutperform
5/14/2025Bank of AmericaBoost TargetNeutral ➝ Neutral$36.00 ➝ $43.00
5/14/2025Loop CapitalReiterated RatingHold ➝ Sell$35.00
5/12/2025ArgusUpgradeHold ➝ Buy$40.00
5/2/2025Truist FinancialSet Target$40.00
5/2/2025BMO Capital MarketsSet Target$38.00
5/2/2025CitigroupBoost TargetNeutral ➝ Neutral$30.00 ➝ $32.00
5/2/2025MizuhoLower TargetOutperform ➝ Outperform$60.00 ➝ $50.00
5/2/2025GuggenheimLower TargetBuy ➝ Buy$60.00 ➝ $50.00
5/2/2025Evercore ISIBoost TargetOutperform ➝ Outperform$40.00 ➝ $45.00
5/1/2025WedbushUpgradeHold
5/1/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$50.00 ➝ $50.00
4/28/2025Canaccord Genuity GroupLower TargetBuy ➝ Buy$68.00 ➝ $58.00
4/25/2025Royal Bank Of CanadaReiterated RatingSector Perform ➝ Sector Perform$25.00
4/25/2025CitigroupBoost TargetNeutral ➝ Neutral$28.00 ➝ $30.00
4/23/2025Stifel NicolausLower TargetHold ➝ Hold$46.00 ➝ $29.00
4/22/2025The Goldman Sachs GroupLower TargetNeutral ➝ Neutral$50.00 ➝ $31.00
4/14/2025UBS GroupLower TargetBuy ➝ Buy$60.00 ➝ $55.00
4/14/2025Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$25.00
4/10/2025Truist FinancialLower TargetBuy ➝ Buy$53.00 ➝ $36.00
4/4/2025CitigroupDowngradeBuy ➝ Neutral$58.00 ➝ $28.00
3/10/2025GuggenheimReiterated RatingBuy ➝ Buy$60.00 ➝ $60.00
3/10/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$63.00 ➝ $50.00
3/7/2025Jefferies Financial GroupUpgradeHold ➝ Buy$45.00 ➝ $47.00
2/24/2025Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$50.00 ➝ $43.00
2/21/2025Raymond James FinancialSet TargetStrong-Buy ➝ Strong-Buy$60.00
2/21/2025Piper SandlerSet TargetOverweight ➝ Overweight$58.00
2/21/2025WedbushReiterated RatingNeutral$44.00 ➝ $46.00
2/21/2025BMO Capital MarketsBoost TargetMarket Perform ➝ Market Perform$50.00 ➝ $55.00
2/21/2025Loop CapitalLower TargetHold ➝ Hold$55.00 ➝ $45.00
2/21/2025Truist FinancialLower TargetBuy ➝ Buy$55.00 ➝ $53.00
2/21/2025Stifel NicolausLower TargetHold ➝ Hold$47.00 ➝ $46.00
2/21/2025Needham & Company LLCReiterated RatingBuy ➝ Buy$50.00 ➝ $50.00
2/21/2025Bank of AmericaLower TargetNeutral ➝ Neutral$52.00 ➝ $50.00
2/21/2025Canaccord Genuity GroupLower TargetBuy ➝ Buy$76.00 ➝ $68.00
1/6/2025WedbushDowngradeOutperform ➝ Neutral$45.00 ➝ $44.00
12/16/2024Loop CapitalBoost TargetHold ➝ Hold$50.00 ➝ $55.00
11/4/2024Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$53.00 ➝ $50.00
11/4/2024Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$69.00 ➝ $46.00
11/4/2024CitigroupLower TargetBuy ➝ Buy$70.00 ➝ $54.00
11/4/2024BMO Capital MarketsLower TargetMarket Perform ➝ Market Perform$58.00 ➝ $50.00
11/4/2024WedbushLower TargetOutperform ➝ Outperform$50.00 ➝ $45.00
11/4/2024Truist FinancialLower TargetBuy ➝ Buy$60.00 ➝ $55.00
11/4/2024Stifel NicolausLower TargetHold ➝ Hold$55.00 ➝ $47.00
11/4/2024MizuhoLower TargetOutperform ➝ Outperform$65.00 ➝ $60.00
11/4/2024Robert W. BairdLower TargetNeutral ➝ Neutral$56.00 ➝ $50.00
11/1/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$60.00 ➝ $60.00
10/28/2024WedbushLower TargetOutperform ➝ Outperform$60.00 ➝ $50.00
10/28/2024Piper SandlerLower TargetOverweight ➝ Overweight$67.00 ➝ $63.00
10/23/2024Needham & Company LLCReiterated RatingBuy$60.00
10/22/2024UBS GroupLower TargetBuy ➝ Buy$70.00 ➝ $65.00
9/26/2024GuggenheimReiterated RatingBuy ➝ Buy$70.00 ➝ $70.00
9/26/2024Loop CapitalBoost TargetHold ➝ Hold$45.00 ➝ $55.00
8/26/2024ArgusDowngradeBuy ➝ Hold
8/5/2024BarclaysLower TargetEqual Weight ➝ Equal Weight$58.00 ➝ $51.00
8/2/2024JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$80.00 ➝ $63.00
8/2/2024Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$65.00 ➝ $53.00
8/2/2024GuggenheimLower TargetBuy ➝ Buy$80.00 ➝ $70.00
8/2/2024Raymond James FinancialLower TargetStrong-Buy ➝ Strong-Buy$70.00 ➝ $65.00
8/2/2024Stifel NicolausLower TargetHold ➝ Hold$56.00 ➝ $55.00
8/2/2024Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$87.00 ➝ $70.00
8/2/2024The Goldman Sachs GroupLower TargetNeutral ➝ Neutral$67.00 ➝ $54.00
8/2/2024CitigroupLower TargetBuy ➝ Buy$85.00 ➝ $70.00
8/2/2024Piper SandlerLower TargetOverweight ➝ Overweight$91.00 ➝ $67.00
8/2/2024Truist FinancialLower TargetBuy ➝ Buy$70.00 ➝ $60.00
8/2/2024WedbushLower TargetOutperform ➝ Outperform$70.00 ➝ $60.00
8/1/2024Bank of AmericaDowngradeBuy ➝ Neutral$85.00 ➝ $58.00
8/1/2024Gordon HaskettDowngradeBuy ➝ Hold
7/26/2024BarclaysLower TargetEqual Weight ➝ Equal Weight$60.00 ➝ $58.00
7/24/2024WedbushReiterated RatingOutperform ➝ Outperform$70.00 ➝ $70.00
6/21/2024Loop CapitalLower TargetHold ➝ Hold$60.00 ➝ $50.00
5/16/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$75.00
5/16/2024ArgusUpgradeHold ➝ Buy$83.00
5/13/2024Morgan StanleyBoost TargetOverweight ➝ Overweight$85.00 ➝ $90.00
5/6/2024Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$61.00 ➝ $65.00
5/3/2024Sanford C. BernsteinBoost TargetMarket Perform ➝ Market Perform$50.00 ➝ $55.00
5/3/2024TD CowenBoost TargetHold ➝ Hold$55.00 ➝ $58.00
5/3/2024BMO Capital MarketsBoost TargetMarket Perform ➝ Market Perform$57.00 ➝ $61.00
5/3/2024Truist FinancialBoost TargetBuy ➝ Buy$63.00 ➝ $70.00
5/3/2024WedbushReiterated RatingOutperform ➝ Outperform$70.00
5/3/2024Piper SandlerReiterated RatingOverweight ➝ Overweight$88.00 ➝ $91.00
5/2/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$75.00
4/24/2024TD CowenBoost TargetHold ➝ Hold$50.00 ➝ $55.00
4/24/2024Royal Bank Of CanadaLower TargetSector Perform$62.00 ➝ $61.00
4/22/2024WedbushReiterated RatingOutperform ➝ Outperform$70.00
4/10/2024Deutsche Bank AktiengesellschaftBoost TargetBuy ➝ Buy$63.00 ➝ $79.00
4/4/2024Evercore ISIUpgradeIn-Line ➝ Outperform$65.00 ➝ $80.00
4/2/2024Loop CapitalBoost TargetHold ➝ Hold$55.00 ➝ $65.00
3/28/2024CitigroupBoost TargetBuy ➝ Buy$73.00 ➝ $85.00
3/25/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$80.00
3/19/2024MizuhoInitiated CoverageBuy$72.00
2/23/2024Piper SandlerReiterated RatingOverweight ➝ Overweight$93.00 ➝ $88.00
2/23/2024Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$55.00 ➝ $62.00
2/23/2024CitigroupLower TargetBuy ➝ Buy$80.00 ➝ $73.00
2/23/2024Evercore ISIBoost TargetIn-Line ➝ In-Line$55.00 ➝ $60.00
2/23/2024Canaccord Genuity GroupReiterated RatingBuy ➝ Buy$80.00
2/23/2024WedbushReiterated RatingOutperform ➝ Outperform$70.00
2/23/2024Truist FinancialLower TargetBuy ➝ Buy$65.00 ➝ $63.00
2/22/2024Needham & Company LLCReiterated RatingBuy ➝ Buy$75.00
2/16/2024WedbushReiterated RatingOutperform ➝ Outperform$70.00
2/16/2024Raymond James FinancialUpgradeMarket Perform ➝ Strong-Buy$65.00
2/14/2024Truist FinancialLower TargetBuy ➝ Buy$70.00 ➝ $65.00
1/22/2024Truist FinancialBoost TargetBuy ➝ Buy$67.00 ➝ $70.00
1/16/2024Morgan StanleyUpgradeEqual Weight ➝ Overweight$60.00 ➝ $80.00
1/9/2024Stifel NicolausBoost TargetHold ➝ Hold$52.00 ➝ $55.00
1/9/2024BMO Capital MarketsInitiated CoverageMarket Perform$57.00
1/4/2024BarclaysLower TargetEqual Weight ➝ Equal Weight$85.00 ➝ $60.00
11/16/2023Deutsche Bank AktiengesellschaftInitiated CoverageBuy$55.00
11/3/2023Royal Bank Of CanadaLower TargetSector Perform ➝ Sector Perform$73.00 ➝ $55.00
11/3/2023GuggenheimLower TargetBuy ➝ Buy$100.00 ➝ $65.00
11/2/2023WedbushLower TargetOutperform ➝ Outperform$80.00 ➝ $65.00
11/2/2023StephensLower TargetOverweight ➝ Overweight$105.00 ➝ $75.00
11/2/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$90.00 ➝ $60.00
11/2/2023Piper SandlerLower TargetOverweight ➝ Overweight$114.00 ➝ $73.00
11/1/2023Needham & Company LLCLower TargetBuy ➝ Buy$100.00 ➝ $75.00
10/17/2023Stifel NicolausInitiated CoverageHold$51.00
10/16/2023Loop CapitalUpgradeSell ➝ Hold$60.00 ➝ $50.00
10/9/2023WedbushLower TargetOutperform ➝ Outperform$100.00 ➝ $80.00
9/22/2023Sanford C. BernsteinUpgradeUnderperform ➝ Market Perform$60.00 ➝ $65.00
9/12/2023Loop CapitalLower TargetSell ➝ Sell$65.00 ➝ $60.00
9/8/2023Evercore ISILower TargetIn-Line ➝ In-Line$88.00 ➝ $80.00
8/18/2023OppenheimerBoost TargetOutperform ➝ Outperform$70.00 ➝ $100.00
8/14/2023GuggenheimReiterated RatingBuy ➝ Buy$100.00
8/11/2023WedbushReiterated RatingOutperform ➝ Outperform$100.00
8/11/2023The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$62.00 ➝ $75.00
8/11/2023Needham & Company LLCReiterated RatingBuy ➝ Buy$100.00
8/7/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$45.00 ➝ $90.00
8/7/2023UBS GroupUpgradeNeutral ➝ Buy$72.00 ➝ $110.00
8/4/2023The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$55.00 ➝ $62.00
8/4/2023TD CowenBoost TargetMarket Perform ➝ Market Perform$60.00 ➝ $78.00
8/4/2023Loop CapitalBoost TargetSell ➝ Sell$25.00 ➝ $65.00
8/4/2023Needham & Company LLCBoost TargetBuy ➝ Buy$80.00 ➝ $100.00
8/4/2023Credit Suisse GroupBoost TargetOutperform ➝ Outperform$118.00 ➝ $139.00
8/4/2023Royal Bank Of CanadaBoost TargetSector Perform ➝ Sector Perform$39.00 ➝ $73.00
8/4/2023CitigroupBoost TargetBuy ➝ Buy$88.00 ➝ $106.00
8/4/2023BarclaysBoost TargetEqual Weight ➝ Equal Weight$40.00 ➝ $85.00
8/3/2023StephensUpgradeEqual Weight ➝ Overweight$34.00 ➝ $105.00
8/3/2023Canaccord Genuity GroupBoost TargetBuy ➝ Buy$86.00 ➝ $98.00
8/3/2023Truist FinancialBoost TargetBuy ➝ Buy$56.00 ➝ $96.00
8/3/2023Wells Fargo & CompanyUpgradeUnderweight ➝ Overweight$135.00 ➝ $100.00
8/3/2023Gordon HaskettUpgradeHold ➝ Buy$65.00 ➝ $110.00
7/31/2023Piper SandlerUpgradeNeutral ➝ Overweight$35.00 ➝ $97.00
7/28/2023WedbushBoost TargetOutperform$50.00 ➝ $80.00
7/28/2023CitigroupBoost TargetBuy$65.00 ➝ $88.00
7/17/2023The Goldman Sachs GroupBoost Target$35.00 ➝ $55.00
7/14/2023Bank of AmericaBoost Target$60.00 ➝ $80.00
7/10/2023GuggenheimBoost Target$60.00 ➝ $70.00
6/23/2023Moffett NathansonUpgradeUnderperform ➝ Market Perform$44.00
6/8/2023Truist FinancialBoost Target$53.00 ➝ $56.00
6/8/2023Bank of AmericaBoost Target$55.00 ➝ $60.00
5/25/2023Truist FinancialBoost Target$52.00 ➝ $53.00
5/5/2023DA DavidsonBoost Target$49.00 ➝ $57.00
5/5/2023Loop CapitalLower Target$30.00 ➝ $25.00
5/5/2023Truist FinancialBoost Target$47.00 ➝ $52.00
5/4/2023StephensLower Target$40.00 ➝ $34.00
4/26/2023Piper SandlerLower Target$42.00 ➝ $35.00
3/7/2023Truist FinancialLower TargetBuy$50.00 ➝ $47.00
2/27/2023BarclaysLower Target$70.00 ➝ $40.00
2/24/2023Needham & Company LLCReiterated RatingBuy$70.00
2/24/2023Credit Suisse GroupLower TargetOutperform$124.00 ➝ $108.00
2/24/2023DA DavidsonBoost TargetBuy$45.00 ➝ $49.00
2/24/2023WedbushLower TargetOutperform$60.00 ➝ $50.00
2/24/2023CowenLower TargetMarket Perform$60.00 ➝ $40.00
2/24/2023StephensLower TargetEqual Weight$48.00 ➝ $40.00
2/24/2023Robert W. BairdLower TargetNeutral$52.00 ➝ $40.00
2/23/2023Gordon HaskettLower Target$62.00 ➝ $40.00
2/16/2023Needham & Company LLCReiterated RatingBuy$70.00
2/16/2023Morgan StanleyBoost TargetEqual Weight$35.00 ➝ $45.00
2/8/2023BarclaysUpgradeUnderweight ➝ Equal Weight$70.00
2/2/2023Piper SandlerBoost TargetNeutral$40.00 ➝ $62.00
1/26/2023CowenBoost Target$38.00 ➝ $60.00
1/23/2023Robert W. BairdBoost TargetNeutral$45.00 ➝ $52.00
1/23/2023WedbushUpgradeNeutral ➝ Outperform$38.00
1/23/2023OppenheimerLower TargetOutperform$110.00 ➝ $70.00
1/23/2023Bank of AmericaUpgradeUnderperform ➝ Buy$30.00 ➝ $65.00
1/23/2023JPMorgan Chase & Co.UpgradeUnderweight ➝ Overweight$35.00 ➝ $63.00
1/20/2023CitigroupBoost Target$50.00 ➝ $57.00
1/20/2023KeyCorpInitiated CoverageSector Weight ➝ Sector Weight
1/17/2023Morgan StanleyUpgradeUnderweight ➝ Equal Weight$30.00 ➝ $35.00
1/5/2023Wells Fargo & CompanyLower TargetUnderweight$35.00 ➝ $30.00
12/15/2022Wolfe ResearchInitiated CoveragePeer Perform
12/13/2022CitigroupInitiated CoverageBuy$50.00
12/1/2022DA DavidsonLower Target$45.00
11/21/2022CowenDowngradeOutperform ➝ Market Perform$80.00 ➝ $38.00
11/21/2022CowenDowngradeOutperform ➝ Market Perform$80.00 ➝ $38.00
11/15/2022Moffett NathansonInitiated CoverageUnderperform$20.00
11/7/2022Royal Bank Of CanadaLower TargetSector Perform$62.00 ➝ $35.00
11/7/2022Truist FinancialLower Target$60.00 ➝ $50.00
11/6/2022BarclaysLower TargetUnderweight$50.00 ➝ $34.00
11/4/2022The Goldman Sachs GroupBoost TargetNeutral$36.00 ➝ $40.00
11/4/2022Morgan StanleyLower TargetUnderweight$65.00 ➝ $30.00
10/31/2022Truist FinancialLower Target$96.00 ➝ $60.00
10/31/2022Credit Suisse GroupLower TargetOutperform$150.00 ➝ $122.00
10/27/2022CowenLower Target$84.00 ➝ $80.00
10/27/2022CowenLower Target$84.00 ➝ $80.00
10/19/2022MKM PartnersLower TargetNeutral$60.00 ➝ $40.00
10/10/2022The Goldman Sachs GroupInitiated CoverageNeutral$36.00
9/23/2022UBS GroupLower TargetNeutral$65.00 ➝ $45.00
8/8/2022Morgan StanleyLower TargetUnderweight$70.00 ➝ $65.00
8/5/2022WedbushBoost TargetNeutral$50.00 ➝ $60.00
8/5/2022Credit Suisse GroupLower TargetOutperform$195.00 ➝ $150.00
8/5/2022BarclaysLower TargetUnderweight$57.00 ➝ $50.00
8/2/2022William BlairInitiated CoverageOutperform
8/1/2022Truist FinancialLower TargetBuy$130.00 ➝ $120.00
8/1/2022CowenLower Target$140.00 ➝ $84.00
8/1/2022CowenLower Target$140.00 ➝ $84.00
7/28/2022MKM PartnersInitiated CoverageNeutral$50.00
7/27/2022UBS GroupLower TargetNeutral$75.00 ➝ $50.00
7/20/2022Piper SandlerLower TargetNeutral$65.00 ➝ $55.00
7/18/2022WedbushLower TargetNeutral$68.00 ➝ $50.00
7/15/2022Stifel NicolausLower Target$60.00 ➝ $55.00
6/28/2022Stifel NicolausLower Target$90.00 ➝ $60.00
6/21/2022BNP ParibasDowngradeOutperform ➝ Neutral$52.00
6/9/2022Evercore ISILower Target$65.00
6/8/2022Wells Fargo & CompanyLower TargetUnderweight$65.00 ➝ $50.00
5/23/2022Sanford C. BernsteinInitiated CoverageUnderperform$45.00
5/10/2022Truist FinancialLower Target$190.00 ➝ $130.00
5/6/2022Canaccord Genuity GroupLower Target$145.00 ➝ $120.00
5/6/2022WedbushLower TargetNeutral$85.00 ➝ $68.00
5/6/2022Credit Suisse GroupLower Target$256.00 ➝ $195.00
5/6/2022Morgan StanleyLower Target$90.00 ➝ $70.00
5/6/2022Loop CapitalLower Target$90.00 ➝ $70.00
5/5/2022Piper SandlerDowngradeOverweight ➝ Neutral$200.00 ➝ $65.00
5/5/2022Gordon HaskettDowngradeHold ➝ Reduce$60.00
5/4/2022CowenLower Target$275.00 ➝ $220.00
4/26/2022WedbushLower Target$140.00 ➝ $85.00
4/26/2022JPMorgan Chase & Co.Lower TargetUnderweight$108.00 ➝ $70.00
4/20/2022Morgan StanleyLower TargetUnderweight$145.00 ➝ $90.00
4/7/2022Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$110.00 ➝ $100.00
4/1/2022Needham & Company LLCLower TargetBuy$180.00 ➝ $150.00
4/1/2022BarclaysDowngradeEqual Weight ➝ Underweight$103.00
3/30/2022Loop CapitalDowngradeHold ➝ Sell$95.00 ➝ $90.00
2/25/2022GuggenheimLower TargetBuy$250.00 ➝ $175.00
2/25/2022JPMorgan Chase & Co.Lower TargetUnderweight$120.00 ➝ $108.00
2/25/2022UBS GroupLower TargetNeutral$150.00 ➝ $135.00
2/25/2022Canaccord Genuity GroupLower TargetBuy ➝ Buy$250.00 ➝ $220.00
2/25/2022BarclaysLower Target$156.00 ➝ $123.00
2/25/2022DA DavidsonLower Target$360.00 ➝ $165.00
2/25/2022Truist FinancialLower TargetBuy$240.00 ➝ $190.00
2/25/2022Credit Suisse GroupLower TargetOutperform$313.00 ➝ $256.00
2/25/2022Royal Bank Of CanadaLower TargetSector Perform$158.00 ➝ $137.00
2/25/2022Needham & Company LLCLower TargetBuy$225.00 ➝ $180.00
2/18/2022CowenLower TargetOutperform$370.00 ➝ $320.00
2/18/2022Piper SandlerLower Target$300.00 ➝ $200.00
2/15/2022UBS GroupLower TargetNeutral$180.00 ➝ $150.00
2/14/2022Jefferies Financial GroupLower TargetHold$247.00 ➝ $149.00
1/27/2022Royal Bank Of CanadaInitiated CoverageSector Perform$158.00
1/25/2022Needham & Company LLCLower TargetBuy$280.00 ➝ $225.00
1/5/2022Wells Fargo & CompanyLower Target$250.00 ➝ $195.00
1/5/2022WedbushDowngradeOutperform ➝ Neutral$290.00 ➝ $160.00
12/16/2021Needham & Company LLCInitiated CoverageBuy$280.00
12/16/2021Bank of AmericaDowngradeNeutral ➝ Underperform$265.00 ➝ $175.00
11/15/2021ArgusDowngradeBuy ➝ Hold
11/8/2021Morgan StanleyBoost TargetUnderweight$195.00 ➝ $200.00
11/8/2021BarclaysLower TargetEqual Weight$337.00 ➝ $301.00
11/8/2021CitigroupLower TargetSell$225.00 ➝ $200.00
11/5/2021DA DavidsonLower TargetBuy$415.00 ➝ $360.00
11/5/2021WedbushLower TargetOutperform$300.00 ➝ $290.00
11/4/2021Wells Fargo & CompanyLower TargetEqual Weight$285.00 ➝ $250.00
11/1/2021Credit Suisse GroupLower TargetOutperform$380.00 ➝ $321.00
10/25/2021Piper SandlerLower TargetOverweight$360.00 ➝ $300.00
10/14/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$195.00
10/13/2021Jefferies Financial GroupDowngradeBuy ➝ Hold$330.00 ➝ $225.00
10/7/2021CowenLower TargetOutperform$380.00 ➝ $355.00
8/18/2021CitigroupLower TargetSell$250.00 ➝ $225.00
8/6/2021Credit Suisse GroupLower TargetOutperform$392.00 ➝ $380.00
8/6/2021Jefferies Financial GroupLower TargetPositive ➝ Buy$355.00 ➝ $330.00
8/6/2021WedbushLower TargetOutperform$345.00 ➝ $300.00
8/2/2021JPMorgan Chase & Co.Lower TargetUnderweight$240.00 ➝ $200.00
7/30/2021Wells Fargo & CompanyLower TargetEqual Weight$320.00 ➝ $285.00
7/29/2021WedbushReiterated RatingOutperform
7/16/2021Exane BNP ParibasInitiated CoverageOutperform$400.00
7/16/2021BNP ParibasInitiated CoverageOutperform$400.00
7/9/2021Jefferies Financial GroupBoost TargetBuy$350.00 ➝ $355.00
6/23/2021Jefferies Financial GroupReiterated RatingBuy$350.00
5/12/2021Stifel NicolausUpgradeSell ➝ Hold$200.00 ➝ $280.00
5/10/2021BarclaysBoost TargetEqual Weight$328.00 ➝ $338.00
5/7/2021Credit Suisse GroupBoost TargetOutperform$326.00 ➝ $392.00
5/7/2021Morgan StanleyBoost TargetEqual Weight$270.00 ➝ $290.00
5/7/2021Gordon HaskettUpgradeHold ➝ Buy$400.00
5/6/2021Stifel NicolausUpgradeSell ➝ Hold$200.00 ➝ $280.00
4/19/2021Loop CapitalBoost TargetHold$290.00 ➝ $340.00
4/9/2021Piper SandlerBoost TargetOverweight$370.00 ➝ $420.00
3/31/2021DA DavidsonBoost Target$325.00 ➝ $450.00
3/31/2021WedbushBoost TargetOutperform$330.00 ➝ $345.00
3/3/2021Morgan StanleyUpgradeUnderweight ➝ Equal Weight$270.00
3/2/2021CitigroupBoost Target$230.00 ➝ $250.00
3/1/2021Truist FinancialUpgradeHold ➝ Buy$315.00 ➝ $370.00
2/26/2021DA DavidsonBoost TargetBuy$280.00 ➝ $326.00
2/26/2021Credit Suisse GroupBoost TargetOutperform$321.00 ➝ $326.00
2/26/2021Deutsche Bank AktiengesellschaftLower TargetPositive ➝ Buy$325.00 ➝ $295.00
2/25/2021Wells Fargo & CompanyReiterated RatingEqual Weight$250.00 ➝ $260.00
2/25/2021Morgan StanleyUpgradeUnderweight ➝ Equal Weight$270.00
2/25/2021CowenBoost TargetOutperform$360.00 ➝ $375.00
2/18/2021CowenBoost TargetOutperform$360.00 ➝ $375.00
1/28/2021Gordon HaskettDowngradeBuy ➝ Neutral$300.00
1/20/2021Morgan StanleyBoost TargetUnderweight$225.00 ➝ $270.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

0.76 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

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Current Sentiment

  • 69 very positive mentions
  • 76 positive mentions
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Wayfair logo
Wayfair Inc. provides e-commerce business in the United States and internationally. The company offers approximately thirty million products for the home sector. It offers online selections of furniture, décor, housewares, and home improvement products through its sites consisting of Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brand name. The company was founded in 2002 and is headquartered in Boston, Massachusetts.
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Today's Range

Now: $94.68
Low: $92.52
High: $96.60

50 Day Range

MA: $94.98
Low: $74.24
High: $112.75

52 Week Range

Now: $94.68
Low: $20.41
High: $114.92

Volume

3,732,983 shs

Average Volume

3,435,470 shs

Market Capitalization

$12.34 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

3.25

Frequently Asked Questions

What sell-side analysts currently cover shares of Wayfair?

The following Wall Street sell-side analysts have issued stock ratings on Wayfair in the last year: Argus, Bank of America Corporation, Barclays PLC, BMO Capital Markets, Canaccord Genuity Group Inc., Citigroup Inc., Cowen Inc, Deutsche Bank Aktiengesellschaft, Evercore ISI, Gordon Haskett, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Loop Capital, Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer Holdings, Inc., Piper Sandler, Raymond James Financial, Inc., Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Inc., Truist Financial Corporation, UBS Group AG, Wall Street Zen, Wedbush, Weiss Ratings, Wells Fargo & Company, Zacks Research, and Zelman & Associates.
View the latest analyst ratings for W.

What is the current price target for Wayfair?

0 Wall Street analysts have set twelve-month price targets for Wayfair in the last year. Their average twelve-month price target is $105.29, suggesting a possible upside of 11.2%. Gordon Haskett has the highest price target set, predicting W will reach $150.00 in the next twelve months. Loop Capital has the lowest price target set, forecasting a price of $35.00 for Wayfair in the next year.
View the latest price targets for W.

What is the current consensus analyst rating for Wayfair?

Wayfair currently has 2 sell ratings, 10 hold ratings, 18 buy ratings and 2 strong buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for W.

What other companies compete with Wayfair?

Other companies that are similar to Wayfair include Affirm, T. Rowe Price Group, Floor & Decor, RH and Williams-Sonoma. Learn More about companies similar to Wayfair.

How do I contact Wayfair's investor relations team?

Wayfair's physical mailing address is 4 COPLEY PLACE 7TH FLOOR, BOSTON MA, 02116. The company's listed phone number is (617) 532-6100 and its investor relations email address is [email protected]. The official website for Wayfair is www.wayfair.com. Learn More about contacing Wayfair investor relations.