• Consensus Rating: Hold
  • Consensus Price Target: $96.38
  • Forecasted Upside: 37.07 %
  • Number of Analysts: 25
  • Breakdown:
  • 9 Sell Ratings
  • 8 Hold Ratings
  • 8 Buy Ratings
  • 0 Strong Buy Ratings
▼ -1.53 (-2.13%)

This chart shows the closing price for W by one month, three months, or twelve months.

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Analyst Price Target for W

Analyst Price Target is $96.38
▲ +37.07% Upside Potential
This price target is based on 25 analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is $96.38, with a high forecast of $200.00 and a low forecast of $45.00. The average price target represents a 37.07% upside from the last price of $70.32.

This chart shows the closing price for W for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 25 contributing investment analysts is to hold stock in Wayfair. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 12 buy ratings
  • 9 hold ratings
  • 9 sell ratings
  • 0 strong buy ratings
  • 11 buy ratings
  • 7 hold ratings
  • 9 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 6 hold ratings
  • 7 sell ratings
  • 0 strong buy ratings
  • 6 buy ratings
  • 5 hold ratings
  • 7 sell ratings
  • 0 strong buy ratings
  • 7 buy ratings
  • 7 hold ratings
  • 8 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 8 hold ratings
  • 8 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 7 hold ratings
  • 9 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 8 hold ratings
  • 9 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 8 buy ratings
  • 8 hold ratings
  • 9 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
8/8/2022Morgan StanleyLower Price TargetUnderweight$70.00 ➝ $65.00Low
8/5/2022WedbushBoost Price TargetNeutral$50.00 ➝ $60.00Low
8/5/2022Credit Suisse GroupLower Price TargetOutperform$195.00 ➝ $150.00Low
8/5/2022BarclaysLower Price TargetUnderweight$57.00 ➝ $50.00Low
8/2/2022William BlairInitiated CoverageOutperformLow
8/1/2022Truist FinancialLower Price TargetBuy$130.00 ➝ $120.00Low
8/1/2022CowenLower Price Target$140.00 ➝ $84.00Low
8/1/2022CowenLower Price Target$140.00 ➝ $84.00Low
7/28/2022MKM PartnersInitiated CoverageNeutral$50.00Low
7/27/2022UBS GroupLower Price TargetNeutral$75.00 ➝ $50.00Low
7/20/2022Piper SandlerLower Price TargetNeutral$65.00 ➝ $55.00Low
7/18/2022WedbushLower Price TargetNeutral$68.00 ➝ $50.00Low
7/15/2022Stifel NicolausLower Price Target$60.00 ➝ $55.00Low
6/28/2022Stifel NicolausLower Price Target$90.00 ➝ $60.00Low
6/21/2022BNP ParibasDowngradeOutperform ➝ Neutral$52.00Low
6/9/2022Evercore ISILower Price Target$65.00High
6/8/2022Wells Fargo & CompanyLower Price TargetUnderweight$65.00 ➝ $50.00Medium
5/23/2022Sanford C. BernsteinInitiated CoverageUnderperform$45.00High
5/10/2022Truist FinancialLower Price Target$190.00 ➝ $130.00High
5/6/2022Canaccord Genuity GroupLower Price Target$145.00 ➝ $120.00Low
5/6/2022WedbushLower Price TargetNeutral$85.00 ➝ $68.00High
5/6/2022Credit Suisse GroupLower Price Target$256.00 ➝ $195.00Medium
5/6/2022Morgan StanleyLower Price Target$90.00 ➝ $70.00Low
5/6/2022Loop CapitalLower Price Target$90.00 ➝ $70.00Low
5/5/2022Piper SandlerDowngradeOverweight ➝ Neutral$200.00 ➝ $65.00High
5/5/2022Gordon HaskettDowngradeHold ➝ Reduce$60.00High
5/4/2022CowenLower Price Target$275.00 ➝ $220.00Low
4/26/2022WedbushLower Price Target$140.00 ➝ $85.00High
4/26/2022JPMorgan Chase & Co.Lower Price TargetUnderweight$108.00 ➝ $70.00High
4/20/2022Morgan StanleyLower Price TargetUnderweight$145.00 ➝ $90.00High
4/7/2022Wells Fargo & CompanyDowngradeEqual Weight ➝ Underweight$110.00 ➝ $100.00High
4/1/2022Needham & Company LLCLower Price TargetBuy$180.00 ➝ $150.00Medium
4/1/2022BarclaysDowngradeEqual Weight ➝ Underweight$103.00High
3/30/2022Loop CapitalDowngradeHold ➝ Sell$95.00 ➝ $90.00High
2/25/2022GuggenheimLower Price TargetBuy$250.00 ➝ $175.00Low
2/25/2022JPMorgan Chase & Co.Lower Price TargetUnderweight$120.00 ➝ $108.00Low
2/25/2022UBS GroupLower Price TargetNeutral$150.00 ➝ $135.00Low
2/25/2022Canaccord Genuity GroupLower Price TargetBuy ➝ Buy$250.00 ➝ $220.00High
2/25/2022BarclaysLower Price Target$156.00 ➝ $123.00Medium
2/25/2022DA DavidsonLower Price Target$360.00 ➝ $165.00Low
2/25/2022Truist FinancialLower Price TargetBuy$240.00 ➝ $190.00Low
2/25/2022Credit Suisse GroupLower Price TargetOutperform$313.00 ➝ $256.00Low
2/25/2022Royal Bank of CanadaLower Price TargetSector Perform$158.00 ➝ $137.00Low
2/25/2022Needham & Company LLCLower Price TargetBuy$225.00 ➝ $180.00Low
2/18/2022CowenLower Price TargetOutperform$370.00 ➝ $320.00High
2/18/2022Piper SandlerLower Price Target$300.00 ➝ $200.00High
2/15/2022UBS GroupLower Price TargetNeutral$180.00 ➝ $150.00High
2/14/2022Jefferies Financial GroupLower Price TargetHold$247.00 ➝ $149.00Low
1/27/2022Royal Bank of CanadaInitiated CoverageSector Perform$158.00Medium
1/25/2022Needham & Company LLCLower Price TargetBuy$280.00 ➝ $225.00Low
1/5/2022Wells Fargo & CompanyLower Price Target$250.00 ➝ $195.00High
1/5/2022WedbushDowngradeOutperform ➝ Neutral$290.00 ➝ $160.00High
12/16/2021Needham & Company LLCInitiated CoverageBuy$280.00High
12/16/2021Bank of AmericaDowngradeNeutral ➝ Underperform$265.00 ➝ $175.00High
11/15/2021ArgusDowngradeBuy ➝ HoldLow
11/8/2021Morgan StanleyBoost Price TargetUnderweight$195.00 ➝ $200.00Low
11/8/2021BarclaysLower Price TargetEqual Weight$337.00 ➝ $301.00Low
11/8/2021CitigroupLower Price TargetSell$225.00 ➝ $200.00Low
11/5/2021DA DavidsonLower Price TargetBuy$415.00 ➝ $360.00Low
11/5/2021WedbushLower Price TargetOutperform$300.00 ➝ $290.00High
11/4/2021Wells Fargo & CompanyLower Price TargetEqual Weight$285.00 ➝ $250.00Medium
11/1/2021Credit Suisse GroupLower Price TargetOutperform$380.00 ➝ $321.00Medium
10/25/2021Piper SandlerLower Price TargetOverweight$360.00 ➝ $300.00Low
10/14/2021Morgan StanleyDowngradeEqual Weight ➝ Underweight$195.00High
10/13/2021Jefferies Financial GroupDowngradeBuy ➝ Hold$330.00 ➝ $225.00High
10/7/2021CowenLower Price TargetOutperform$380.00 ➝ $355.00Low
8/18/2021CitigroupLower Price TargetSell$250.00 ➝ $225.00High
8/6/2021Credit Suisse GroupLower Price TargetOutperform$392.00 ➝ $380.00Low
8/6/2021Jefferies Financial GroupLower Price TargetPositive ➝ Buy$355.00 ➝ $330.00Medium
8/6/2021WedbushLower Price TargetOutperform$345.00 ➝ $300.00Medium
8/2/2021JPMorgan Chase & Co.Lower Price TargetUnderweight$240.00 ➝ $200.00Medium
7/30/2021Wells Fargo & CompanyLower Price TargetEqual Weight$320.00 ➝ $285.00High
7/29/2021WedbushReiterated RatingOutperformHigh
7/16/2021Exane BNP ParibasInitiated CoverageOutperform$400.00High
7/16/2021BNP ParibasInitiated CoverageOutperform$400.00High
7/9/2021Jefferies Financial GroupBoost Price TargetBuy$350.00 ➝ $355.00Low
6/23/2021Jefferies Financial GroupReiterated RatingBuy$350.00Low
5/12/2021Stifel NicolausUpgradeSell ➝ Hold$200.00 ➝ $280.00N/A
5/10/2021BarclaysBoost Price TargetEqual Weight$328.00 ➝ $338.00High
5/7/2021Credit Suisse GroupBoost Price TargetOutperform$326.00 ➝ $392.00High
5/7/2021Morgan StanleyBoost Price TargetEqual Weight$270.00 ➝ $290.00High
5/7/2021Gordon HaskettUpgradeHold ➝ Buy$400.00High
5/6/2021Stifel NicolausUpgradeSell ➝ Hold$200.00 ➝ $280.00High
4/19/2021Loop CapitalBoost Price TargetHold$290.00 ➝ $340.00Medium
4/9/2021Piper SandlerBoost Price TargetOverweight$370.00 ➝ $420.00Medium
3/31/2021DA DavidsonBoost Price Target$325.00 ➝ $450.00High
3/31/2021WedbushBoost Price TargetOutperform$330.00 ➝ $345.00Medium
3/3/2021Morgan StanleyUpgradeUnderweight ➝ Equal Weight$270.00N/A
3/2/2021CitigroupBoost Price Target$230.00 ➝ $250.00Low
3/1/2021Truist FinancialUpgradeHold ➝ Buy$315.00 ➝ $370.00Low
2/26/2021DA DavidsonBoost Price TargetBuy$280.00 ➝ $326.00High
2/26/2021Credit Suisse GroupBoost Price TargetOutperform$321.00 ➝ $326.00High
2/26/2021Deutsche Bank AktiengesellschaftLower Price TargetPositive ➝ Buy$325.00 ➝ $295.00High
2/25/2021Wells Fargo & CompanyReiterated RatingEqual Weight$250.00 ➝ $260.00Medium
2/25/2021Morgan StanleyUpgradeUnderweight ➝ Equal Weight$270.00High
2/25/2021CowenBoost Price TargetOutperform$360.00 ➝ $375.00High
2/18/2021CowenBoost Price TargetOutperform$360.00 ➝ $375.00Low
1/28/2021Gordon HaskettDowngradeBuy ➝ Neutral$300.00Low
1/20/2021Morgan StanleyBoost Price TargetUnderweight$225.00 ➝ $270.00Low
11/10/2020DA DavidsonUpgradeNeutral ➝ Buy$280.00Low
11/5/2020Smith Barney CitigroupBoost Price Target$225.00 ➝ $230.00Low
11/4/2020DA DavidsonBoost Price TargetNeutral ➝ Neutral$260.00 ➝ $280.00Medium
11/4/2020Deutsche Bank AktiengesellschaftLower Price TargetBuy$350.00 ➝ $325.00Medium
11/4/2020Jefferies Financial GroupLower Price TargetBuy$363.00 ➝ $360.00Medium
11/3/2020Robert W. BairdLower Price Target$315.00 ➝ $305.00Medium
11/3/2020CowenBoost Price TargetOutperform$350.00 ➝ $360.00Low
11/3/2020Stifel NicolausBoost Price TargetUnderperform ➝ Sell$160.00 ➝ $180.00Low
11/2/2020JPMorgan Chase & Co.Lower Price TargetUnderweight$237.00 ➝ $200.00Low
10/22/2020Gordon HaskettDowngradeBuy ➝ Accumulate$330.00Low
10/9/2020William BlairUpgradeMarket Perform ➝ OutperformHigh
10/7/2020ArgusBoost Price TargetBuy$225.00 ➝ $360.00Low
9/4/2020Bank of AmericaDowngradeBuy ➝ Neutral$265.00 ➝ $330.00Medium
8/19/2020GuggenheimInitiated CoverageBuy$360.00Medium
8/12/2020Berenberg BankBoost Price TargetSell$40.00 ➝ $180.00Medium
8/12/2020Jefferies Financial GroupReiterated RatingBuy$344.00Medium
8/11/2020Truist FinancialBoost Price TargetNeutral ➝ Hold$208.00 ➝ $315.00High
8/11/2020CitigroupBoost Price TargetSell$130.00 ➝ $225.00High
8/6/2020OppenheimerBoost Price TargetBuy$200.00 ➝ $395.00Low
8/6/2020Robert W. BairdBoost Price Target$225.00 ➝ $315.00Low
8/6/2020Morgan StanleyBoost Price TargetUnderweight$120.00 ➝ $225.00High
8/6/2020Credit Suisse GroupBoost Price TargetOutperform$260.00 ➝ $321.00High
8/6/2020Deutsche Bank AktiengesellschaftBoost Price TargetBuy$200.00 ➝ $350.00High
8/6/2020WedbushBoost Price TargetOutperform$240.00 ➝ $330.00High
8/6/2020Loop CapitalBoost Price TargetHold$165.00 ➝ $300.00High
8/6/2020Needham & Company LLCReiterated RatingHoldHigh
8/6/2020DA DavidsonUpgradeUnderperform ➝ Neutral$100.00 ➝ $260.00High
8/6/2020Piper SandlerBoost Price TargetOverweight$275.00 ➝ $370.00High
8/6/2020BarclaysUpgradeUnderweight ➝ Equal Weight$153.00 ➝ $321.00High
8/3/2020CowenBoost Price TargetOutperform$275.00 ➝ $300.00High
7/29/2020Credit Suisse GroupBoost Price TargetOutperform$198.00 ➝ $260.00High
7/27/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$215.00 ➝ $225.00High
7/24/2020Piper SandlerBoost Price TargetOverweight$225.00 ➝ $275.00Medium
7/20/2020The Goldman Sachs GroupBoost Price TargetAverage ➝ Buy$220.00 ➝ $260.00High
7/14/2020WedbushUpgradeNeutral ➝ Outperform$165.00 ➝ $240.00High
7/7/2020Robert W. BairdBoost Price TargetNeutral$190.00 ➝ $225.00Medium
6/26/2020SunTrust BanksBoost Price TargetHold$163.00 ➝ $208.00High
6/26/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$170.00 ➝ $215.00High
6/16/2020OppenheimerInitiated CoverageBuy$200.00High
6/8/2020Robert W. BairdBoost Price TargetNeutral$162.00 ➝ $190.00High
6/2/2020Piper SandlerBoost Price TargetOverweight$220.00 ➝ $225.00High
5/15/2020CitigroupDowngradeNeutral ➝ Sell$75.00 ➝ $130.00High
5/7/2020Deutsche Bank AktiengesellschaftBoost Price TargetBuy$67.00 ➝ $200.00Medium
5/7/2020BarclaysBoost Price TargetUnderweight$56.00 ➝ $153.00Medium
5/6/2020JPMorgan Chase & Co.Boost Price TargetUnderweight$63.00 ➝ $135.00High
5/6/2020Robert W. BairdBoost Price TargetNeutral$73.00 ➝ $162.00High
5/6/2020UBS GroupBoost Price TargetNeutral$65.00 ➝ $170.00High
5/6/2020DA DavidsonBoost Price TargetUnderperform$45.00 ➝ $100.00High
5/6/2020CowenBoost Price TargetPositive ➝ Outperform$100.00 ➝ $200.00High
5/6/2020SunTrust BanksInitiated CoverageHold$110.00 ➝ $163.00High
5/6/2020OppenheimerReiterated RatingBuy$200.00High
5/5/2020Jefferies Financial GroupBoost Price TargetBuy ➝ Buy$112.00 ➝ $195.00High
5/5/2020CfraBoost Price TargetHold$55.00 ➝ $170.00High
5/5/2020Stifel NicolausDowngradeHold ➝ Sell$115.00 ➝ $135.00High
5/5/2020Loop CapitalUpgradeSell ➝ Hold$35.00 ➝ $165.00Medium
5/4/2020Credit Suisse GroupBoost Price TargetOutperform$110.00 ➝ $135.00High
5/4/2020Piper SandlerBoost Price TargetOverweight$100.00 ➝ $140.00High
5/1/2020OppenheimerBoost Price TargetPositive ➝ Outperform$120.00 ➝ $160.00Medium
4/29/2020WedbushBoost Price TargetNeutral$75.00 ➝ $145.00Low
4/29/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$65.00 ➝ $120.00Low
4/27/2020Stifel NicolausReiterated RatingBuy ➝ HoldHigh
4/24/2020Stifel NicolausBoost Price TargetBuy ➝ Buy$75.00 ➝ $115.00High
4/22/2020Jefferies Financial GroupBoost Price TargetBuy$92.00 ➝ $112.00Medium
4/21/2020SunTrust BanksBoost Price TargetHold$95.00 ➝ $110.00High
4/19/2020JPMorgan Chase & Co.DowngradeNeutral ➝ UnderweightHigh
4/10/2020The Goldman Sachs GroupBoost Price TargetOutperform ➝ Buy$85.00 ➝ $94.00N/A
4/8/2020JPMorgan Chase & Co.DowngradeNeutral ➝ Underweight$66.00 ➝ $63.00High
4/7/2020Stifel NicolausBoost Price Target$70.00 ➝ $75.00Low
4/7/2020Robert W. BairdBoost Price TargetNeutral$67.00 ➝ $73.00High
4/7/2020Bank of AmericaUpgradeNeutral ➝ Buy$89.00 ➝ $103.00High
4/6/2020Needham & Company LLCReiterated RatingHoldHigh
4/2/2020Loop CapitalDowngradeHold ➝ Sell$55.00 ➝ $35.00Medium
3/26/2020Deutsche Bank AktiengesellschaftLower Price TargetBuy$77.00 ➝ $67.00High
3/25/2020Gordon HaskettUpgradeHold ➝ Buy$60.00High
3/23/2020Wells Fargo & CompanyLower Price TargetEqual Weight$60.00 ➝ $38.00High
3/17/2020Morgan StanleyLower Price TargetUnderweight$55.00 ➝ $30.00High
3/13/2020ArgusLower Price TargetBuy$96.00 ➝ $60.00High
3/3/2020JPMorgan Chase & Co.Lower Price TargetNeutral$96.00 ➝ $66.00Low
3/3/2020CitigroupLower Price TargetNeutral$100.00 ➝ $75.00Low
3/3/2020BarclaysLower Price TargetUnderweight$76.00 ➝ $47.00Medium
3/3/2020Berenberg BankLower Price TargetSell$60.00 ➝ $50.00Medium
3/2/2020Robert W. BairdLower Price Target$102.00 ➝ $67.00High
3/2/2020WedbushLower Price TargetAverage ➝ Neutral$85.00 ➝ $70.00High
3/2/2020DA DavidsonLower Price TargetHold ➝ Underperform$65.00 ➝ $45.00High
3/2/2020Piper SandlerLower Price TargetOverweight$130.00 ➝ $105.00High
3/2/2020Morgan StanleyLower Price TargetUnderweight$65.00 ➝ $55.00High
3/2/2020StephensLower Price TargetEqual Weight$80.00 ➝ $65.00Medium
2/28/2020Wells Fargo & CompanyReiterated RatingHoldMedium
2/28/2020Stifel NicolausReiterated RatingBuy$100.00 ➝ $80.00Medium
2/28/2020SunTrust BanksReiterated RatingHold$95.00High
2/27/2020Buckingham ResearchLower Price TargetBuy$175.00 ➝ $138.00Medium
2/26/2020CowenLower Price TargetOutperform ➝ In-Line$130.00 ➝ $110.00Low
2/26/2020Credit Suisse GroupLower Price TargetOutperform$145.00 ➝ $125.00Low
2/25/2020StephensDowngradeOverweight ➝ Equal Weight$95.00 ➝ $80.00High
2/24/2020Morgan StanleyDowngradeEqual Weight ➝ Underweight$75.00 ➝ $65.00High
2/21/2020Stifel NicolausReiterated RatingBuy$100.00Low
1/23/2020Loop CapitalDowngradeBuy ➝ Hold$105.00Medium
1/6/2020CitigroupUpgradeNeutral ➝ Buy$48.00Low
12/16/2019Morgan StanleyLower Price TargetEqual Weight$117.00 ➝ $75.00Medium
12/13/2019SunTrust BanksInitiated CoverageHold$95.00Medium
12/12/2019Stifel NicolausReiterated RatingBuy$120.00 ➝ $110.00Low
12/5/2019Morgan StanleyInitiated CoverageHoldLow
11/12/2019BarclaysInitiated CoverageUnderweight$76.00Low
11/11/2019ArgusUpgradeHold ➝ Buy$96.00Medium
11/1/2019Wolfe ResearchSet Price TargetBuy$114.00N/A
11/1/2019KeyCorpReiterated RatingHoldN/A
11/1/2019UBS GroupSet Price TargetHold$125.00 ➝ $90.00High
11/1/2019Deutsche Bank AktiengesellschaftLower Price TargetBuy$142.00 ➝ $104.00High
11/1/2019WedbushLower Price TargetNeutral$130.00 ➝ $85.00High
11/1/2019Needham & Company LLCDowngradeBuy ➝ HoldHigh
10/31/2019Robert W. BairdLower Price TargetNeutral$150.00 ➝ $102.00Medium
10/31/2019Wells Fargo & CompanyReiterated RatingHold$85.00Medium
10/31/2019Piper Jaffray CompaniesLower Price TargetOverweight$175.00 ➝ $130.00Low
10/31/2019Loop CapitalLower Price TargetBuy$180.00 ➝ $115.00Low
10/31/2019Gordon HaskettDowngradeAccumulate ➝ HoldHigh
10/29/2019Credit Suisse GroupBoost Price TargetOutperform$160.00 ➝ $180.00High
10/22/2019Wells Fargo & CompanyLower Price TargetMarket Perform$140.00 ➝ $123.00Medium
10/8/2019Wolfe ResearchInitiated CoverageBuy$145.00Low
9/25/2019UBS GroupInitiated CoverageNeutral$125.00Medium
9/20/2019Berenberg BankInitiated CoverageSell$100.00High
9/3/2019The Goldman Sachs GroupInitiated CoverageBuy$145.00 ➝ $145.00High
8/21/2019Stifel NicolausUpgradeHold ➝ Buy$150.00Low
8/2/2019WedbushLower Price TargetNeutral$140.00 ➝ $130.00Medium
8/2/2019Deutsche Bank AktiengesellschaftLower Price TargetBuy$175.00 ➝ $160.00Medium
7/30/2019Credit Suisse GroupLower Price TargetOutperform$195.00 ➝ $165.00Low
7/19/2019Piper Jaffray CompaniesSet Price TargetBuy$175.00High
7/1/2019Needham & Company LLCInitiated CoverageBuy ➝ Buy$175.00High
5/17/2019Jefferies Financial GroupInitiated CoverageBuy$192.00Low
5/9/2019Berenberg BankInitiated CoverageSell$121.00Medium
5/3/2019WedbushDropped CoverageHold$140.00N/A
5/2/2019Stifel NicolausBoost Price TargetHold ➝ Hold$132.00 ➝ $150.00High
3/21/2019Gordon HaskettUpgradeHold ➝ AccumulateLow
3/20/2019Evercore ISIInitiated CoverageOutperform ➝ Outperform$200.00Medium
3/12/2019Loop CapitalBoost Price TargetBuy ➝ Positive$195.00Low
3/1/2019Bank of AmericaReiterated RatingNeutral ➝ Neutral$163.00 ➝ $175.00Low
2/28/2019ArgusInitiated CoverageHold ➝ Hold$163.85Low
2/26/2019Morgan StanleyBoost Price TargetEqual Weight ➝ Equal Weight$105.00 ➝ $130.00Medium
2/25/2019CitigroupBoost Price TargetNeutral ➝ Neutral$117.00 ➝ $150.00Medium
2/25/2019Buckingham ResearchBoost Price TargetBuy ➝ Buy$130.00 ➝ $175.00Medium
2/25/2019Robert W. BairdBoost Price TargetNeutral$108.00 ➝ $150.00Medium
2/25/2019WedbushBoost Price TargetNeutral$100.00 ➝ $120.00Low
2/25/2019Credit Suisse GroupBoost Price TargetOutperform ➝ Outperform$130.00 ➝ $192.00High
2/25/2019Deutsche Bank AktiengesellschaftBoost Price TargetBuy ➝ Buy$124.00 ➝ $168.00High
2/22/2019Wells Fargo & CompanyReiterated RatingHold$145.00Low
2/22/2019Loop CapitalBoost Price TargetPositive$145.00 ➝ $155.00High
2/8/2019OppenheimerBoost Price TargetOutperform$120.00 ➝ $140.00High
1/29/2019Deutsche Bank AktiengesellschaftInitiated CoverageBuy$124.00Low
1/28/2019Credit Suisse GroupUpgradeNeutral ➝ Outperform$117.00 ➝ $130.00Low
12/20/2018Piper Jaffray CompaniesSet Price TargetBuy$87.00Low
12/7/2018CowenBoost Price TargetOutperform ➝ Positive$120.00 ➝ $130.00High
12/7/2018CitigroupInitiated CoverageNeutral ➝ Neutral$117.00High
11/6/2018WedbushLower Price TargetNeutral$105.00 ➝ $100.00Low
11/5/2018William BlairReiterated RatingMarket PerformMedium
11/2/2018JPMorgan Chase & Co.Lower Price TargetNeutral ➝ Neutral$115.00 ➝ $110.00Low
11/2/2018CitigroupLower Price TargetNeutral ➝ Neutral$140.00 ➝ $105.00Low
11/2/2018Robert W. BairdLower Price TargetNeutral ➝ Neutral$118.00 ➝ $108.00Low
11/2/2018Wolfe ResearchLower Price TargetOutperform ➝ Outperform$143.00 ➝ $135.00Low
10/29/2018WedbushReiterated RatingNeutral ➝ Neutral$105.00 ➝ $100.00High
10/11/2018Morgan StanleyBoost Price TargetEqual Weight$105.00 ➝ $125.00High
10/8/2018Loop CapitalBoost Price TargetPositive ➝ Buy$160.00Medium
9/27/2018MKM PartnersBoost Price TargetBuy ➝ Buy$130.00 ➝ $165.00Low
9/13/2018Bank of AmericaDowngradeBuy ➝ Neutral$130.00 ➝ $160.00Medium
9/12/2018Wells Fargo & CompanyInitiated CoverageMarket Perform ➝ Market Perform$150.00High
9/10/2018Loop CapitalSet Price TargetBuy$155.00High
8/7/2018Morgan StanleySet Price TargetHold$105.00Medium
8/3/2018Stifel NicolausBoost Price TargetHold$115.00Medium
8/3/2018Robert W. BairdBoost Price TargetNeutral$118.00Medium
8/3/2018Buckingham ResearchBoost Price TargetBuy ➝ Buy$137.00 ➝ $140.00Medium
7/31/2018CowenBoost Price TargetOutperform$85.00 ➝ $134.00Low
7/30/2018WedbushSet Price TargetHold$67.00 ➝ $105.00High
7/25/2018Gordon HaskettDowngradeAccumulate ➝ HoldMedium
7/9/2018Ifs SecuritiesDowngradeOutperform ➝ Market PerformMedium
6/29/2018Loop CapitalBoost Price TargetBuy$140.00Low
6/27/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$95.00 ➝ $125.00Medium
6/27/2018Piper Jaffray CompaniesReiterated RatingOverweight$96.00 ➝ $150.00Low
6/20/2018MKM PartnersBoost Price TargetBuy$92.00 ➝ $130.00High
6/20/2018Buckingham ResearchBoost Price TargetBuy ➝ Buy$95.00 ➝ $137.00Medium
6/19/2018Robert W. BairdBoost Price TargetNeutral ➝ Neutral$80.00 ➝ $100.00High
6/8/2018OppenheimerBoost Price TargetOutperform$120.00High
5/3/2018Credit Suisse GroupBoost Price TargetNeutral ➝ Hold$76.00 ➝ $82.00Low
5/3/2018DA DavidsonBoost Price TargetUnderperform$60.00Medium
5/2/2018Loop CapitalSet Price TargetBuy$87.00Medium
5/2/2018Piper Jaffray CompaniesBoost Price TargetOverweight$92.00 ➝ $96.00Medium
5/2/2018Bank of AmericaUpgradeNeutral ➝ Buy$90.00 ➝ $95.00High
4/30/2018WedbushDowngradeOutperform ➝ Neutral$63.00High
4/25/2018Morgan StanleyInitiated CoverageEqual ➝ Equal Weight$75.00Medium
4/25/2018DA DavidsonLower Price TargetUnderperform$55.00Medium
3/26/2018Loop CapitalSet Price TargetBuy$87.00Low
3/16/2018DA DavidsonDowngradeNeutral ➝ Underperform$65.00Low
3/8/2018Loop CapitalReiterated RatingBuyLow
3/1/2018Loop CapitalInitiated CoverageBuy ➝ Buy$87.00Low
2/23/2018DA DavidsonLower Price TargetNeutral$65.00High
2/23/2018MKM PartnersSet Price TargetBuy$91.00High
2/23/2018Credit Suisse GroupSet Price TargetNeutral ➝ Hold$69.00 ➝ $76.00High
2/23/2018Piper Jaffray CompaniesReiterated RatingOverweightHigh
2/22/2018Stifel NicolausReiterated RatingHold$90.00High
2/22/2018Robert W. BairdBoost Price TargetNeutral$78.00High
2/20/2018Bank of AmericaSet Price TargetNeutral ➝ Hold$97.00 ➝ $100.00High
2/20/2018WedbushReiterated RatingBuy$86.00 ➝ $98.00Medium
2/15/2018Piper Jaffray CompaniesReiterated RatingOverweight ➝ Overweight$89.00 ➝ $112.00Low
2/9/2018OppenheimerBoost Price TargetOutperform$105.00Low
1/31/2018Gordon HaskettDowngradeBuy ➝ AccumulateLow
1/24/2018MKM PartnersSet Price TargetBuy$107.00Low
1/22/2018Stifel NicolausDowngradeBuy ➝ Hold$82.00 ➝ $90.00Medium
1/12/2018CowenReiterated RatingBuyLow
1/5/2018CitigroupReiterated RatingHold$80.00Low
1/3/2018Bank of AmericaDowngradeBuy ➝ Neutral$88.00Medium
12/27/2017WedbushReiterated RatingOutperformLow
12/15/2017Stifel NicolausBoost Price TargetBuy$72.00 ➝ $82.00High
12/13/2017Piper Jaffray CompaniesReiterated RatingBuy$89.00Medium
12/4/2017Moffett NathansonInitiated CoverageBuyLow
11/3/2017WedbushLower Price TargetOutperform$82.00 ➝ $72.00N/A
11/3/2017KeyCorpReiterated RatingHoldN/A
11/3/2017CitigroupLower Price TargetBuy$80.00 ➝ $66.00N/A
11/3/2017Robert W. BairdLower Price TargetNeutral$73.00 ➝ $65.00N/A
11/3/2017Credit Suisse GroupLower Price TargetNeutral$78.00 ➝ $69.00N/A
11/3/2017DA DavidsonReiterated RatingHold$60.00N/A
11/1/2017CowenReiterated RatingBuy$82.00 ➝ $72.00N/A
10/18/2017MKM PartnersInitiated CoverageBuy ➝ Buy$85.00 ➝ $85.00N/A
10/18/2017OppenheimerSet Price TargetBuy$88.00N/A
10/16/2017Piper Jaffray CompaniesSet Price TargetBuy$89.00N/A
10/4/2017WedbushReiterated RatingOutperform$82.00N/A
10/1/2017Piper Jaffray CompaniesSet Price TargetBuy$89.00Medium
9/29/2017KeyCorpReiterated RatingHoldHigh
9/28/2017Robert W. BairdReiterated RatingHold$73.00Low
9/13/2017DA DavidsonInitiated CoverageNeutral$78.00Low
9/13/2017OppenheimerReiterated RatingBuy$88.00Low
9/8/2017Piper Jaffray CompaniesReiterated RatingBuy$89.00Medium
9/5/2017Gordon HaskettUpgradeAccumulate ➝ Buy$89.00Medium
9/1/2017Ifs SecuritiesInitiated CoverageOutperform$85.00Low
8/25/2017Stifel NicolausUpgradeHold ➝ Buy$75.00 ➝ $78.00Medium
8/10/2017Buckingham ResearchReiterated RatingBuy$95.00High
8/9/2017WedbushReiterated RatingBuyLow
8/9/2017Credit Suisse GroupBoost Price TargetNeutral$75.00 ➝ $78.00Medium
8/9/2017Wolfe ResearchReiterated RatingOutperformLow
(Data available from 8/9/2017 forward)

News Sentiment Rating

0.01 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 4 very positive mentions
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Current Sentiment

  • 10 very positive mentions
  • 25 positive mentions
  • 20 negative mentions
  • 5 very negative mentions

Recent Stories by Sentiment

Wayfair logo
Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. The company was founded in 2002 and is headquartered in Boston, Massachusetts.
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Today's Range

Now: $70.32
Low: $70.32
High: $70.32

50 Day Range

MA: $53.13
Low: $43.56
High: $71.85

52 Week Range

Now: $70.32
Low: $43.31
High: $317.45


300 shs

Average Volume

3,245,306 shs

Market Capitalization

$7.40 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Wayfair?

The following Wall Street sell-side analysts have issued stock ratings on Wayfair in the last year: Argus, Bank of America Co., Barclays PLC, BNP Paribas, Canaccord Genuity Group Inc., Citigroup Inc., Cowen Inc, Cowen Inc., Credit Suisse Group AG, DA Davidson, Evercore ISI, Gordon Haskett, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Loop Capital, MKM Partners, Morgan Stanley, Needham & Company LLC, Piper Sandler, Royal Bank of Canada, Sanford C. Bernstein, Stifel Nicolaus, StockNews.com, TheStreet, Truist Financial Co., UBS Group AG, Wedbush, Wells Fargo & Company, and William Blair.
View the latest analyst ratings for W.

What is the current price target for Wayfair?

26 Wall Street analysts have set twelve-month price targets for Wayfair in the last year. Their average twelve-month price target is $96.38, suggesting a possible upside of 34.1%. Citigroup Inc. has the highest price target set, predicting W will reach $200.00 in the next twelve months. Sanford C. Bernstein has the lowest price target set, forecasting a price of $45.00 for Wayfair in the next year.
View the latest price targets for W.

What is the current consensus analyst rating for Wayfair?

Wayfair currently has 9 sell ratings, 8 hold ratings and 8 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in W, but not buy more shares or sell existing shares.
View the latest ratings for W.

What other companies compete with Wayfair?

How do I contact Wayfair's investor relations team?

Wayfair's physical mailing address is 4 COPLEY PLACE 7TH FLOOR, BOSTON MA, 02116. The company's listed phone number is (617) 532-6100 and its investor relations email address is [email protected] The official website for Wayfair is www.wayfair.com. Learn More about contacing Wayfair investor relations.