Rakuten, Inc. offers Internet services in Japan, the Americas, Europe, rest of Asia, and internationally. It operates through three segments: Internet Services, FinTech, and Mobile segments. The Internet Services segment operates various e-commerce sites, including Rakuten Ichiba, an Internet shopping mall; Rakuten Travel, online travel and reservation website; Rakuten Rewards, a membership-based online cash-back site; Rakuten Fashion, an online brand fashion store; Rakuten Books, online book, CD, and DVD stores; Rakuten 24 daily necessities sales service; Rakuten Seiyu Netsuper, an online grocery delivery service; Rakuten Bic, an electronics e-commerce site; Rakuten Rebates, a point-back service; Rakuma, a consumer-to-consumer mobile e-commerce app; Rakuten Super Logistics, a distribution and fulfillment services; Rakuten Drone, Drone / UGV delivery service; Rakuten Gora, an online golf course reservations; and Rakuten Marketing. This segment also offers investment services, such as Rakuten Capita; and E-book services, including, Rakuten Kobo, as well as manages professional sports teams, such as Rakuten Eagles and Vissel Kobe. The FinTech segment provides Rakuten Card services; payment services, including Rakuten Pay; and asset-based financial services, such as Rakuten Bank, Rakuten Securities, and Rakuten Life and General Insurance. The Mobile segment provides Rakuten Mobile, which offers mobile virtual network operator services; Rakuten Viber, which provides messaging and VoIP services; Rakuten Communications; and Rakuten Energy, which provides electricity and energy-related services and solutions. It also offers Rakuten Farm, an agricultural service that provides the delivery of organic produce, as well as operates an online organic produce store. The company was formerly known as MDM, Inc. and changed its name to Rakuten, Inc. in June 1999. Rakuten, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.