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Hasbro - HAS Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $89.33
  • Forecasted Upside: 9.14%
  • Number of Analysts: 14
  • Breakdown:
  • 1 Sell Ratings
  • 2 Hold Ratings
  • 10 Buy Ratings
  • 1 Strong Buy Ratings
$81.85 As of 12/4/2025 05:00 PM ET
▼ -0.62 (-0.75%)

This chart shows the closing price for HAS by one month, three months, or twelve months.

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Analyst Price Target for HAS

Analyst Price Target is $89.33
▲ +9.14% Upside Potential
This price target is based on 14 analysts offering 12 month price targets for Hasbro in the last 3 months. The average price target is $89.33, with a high forecast of $100.00 and a low forecast of $77.00. The average price target represents a 9.14% upside from the last price of $81.85.

This chart shows the closing price for HAS for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 14 polled investment analysts is to moderate buy stock in Hasbro. This rating has held steady since July 2025, when it changed from a Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 7 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 8 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 0 strong buy ratings
  • 8 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 0 strong buy ratings
  • 8 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 1 strong buy ratings
  • 7 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 0 strong buy ratings
  • 11 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 10 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
11/4/2025
  • 1 strong buy ratings
  • 10 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 1 strong buy ratings
  • 10 buy ratings
  • 2 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/14/2025UBS GroupBoost TargetBuy ➝ Buy$88.00 ➝ $89.00
11/10/2025Seaport Res PtnUpgradeStrong-Buy
10/29/2025Wolfe ResearchBoost Target$89.00 ➝ $90.00
10/24/2025Roth CapitalSet TargetBuy ➝ Buy$96.00
10/24/2025The Goldman Sachs GroupBoost TargetBuy ➝ Buy$89.00 ➝ $90.00
10/24/2025Morgan StanleyBoost TargetOverweight ➝ Overweight$85.00 ➝ $87.00
10/24/2025CitigroupBoost TargetBuy ➝ Buy$91.00 ➝ $97.00
10/10/2025Zacks ResearchDowngradeStrong-Buy ➝ Hold
10/8/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/29/2025Bank of AmericaBoost TargetBuy ➝ Buy$95.00 ➝ $100.00
9/27/2025Weiss RatingsReiterated RatingSell (D-) ➝ Sell (D-)
9/17/2025Monness Crespi & HardtBoost Target$80.00 ➝ $90.00
8/13/2025UBS GroupBoost TargetBuy ➝ Buy$82.00 ➝ $88.00
7/24/2025CitigroupBoost TargetBuy ➝ Buy$79.00 ➝ $91.00
7/24/2025DA DavidsonBoost TargetNeutral ➝ Neutral$75.00 ➝ $80.00
7/24/2025Roth CapitalBoost TargetBuy ➝ Buy$86.00 ➝ $92.00
7/24/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$75.00 ➝ $94.00
7/24/2025Monness Crespi & HardtBoost TargetBuy$80.00 ➝ $90.00
7/24/2025Morgan StanleyBoost TargetOverweight ➝ Overweight$83.00 ➝ $85.00
7/17/2025Bank of AmericaBoost TargetBuy ➝ Buy$85.00 ➝ $90.00
6/30/2025The Goldman Sachs GroupUpgradeNeutral ➝ Buy$66.00 ➝ $85.00
6/16/2025CitigroupReiterated RatingBuy ➝ Buy$72.00 ➝ $79.00
5/29/2025Morgan StanleyBoost TargetOverweight ➝ Overweight$71.00 ➝ $77.00
5/15/2025DA DavidsonReiterated RatingNeutral ➝ Neutral$75.00 ➝ $75.00
4/25/2025CitigroupUpgradeNeutral ➝ Buy$72.00
4/22/2025Monness Crespi & HardtUpgradeStrong-Buy
4/14/2025DA DavidsonUpgradeHold
2/24/2025DA DavidsonBoost TargetNeutral ➝ Neutral$73.00 ➝ $75.00
2/21/2025Morgan StanleyReiterated RatingOverweight ➝ Overweight$88.00 ➝ $84.00
2/21/2025Roth MkmBoost TargetBuy ➝ Buy$68.00 ➝ $82.00
1/3/2025Stifel NicolausLower TargetBuy ➝ Buy$82.00 ➝ $77.00
10/25/2024DA DavidsonBoost TargetNeutral ➝ Neutral$59.00 ➝ $73.00
10/25/2024Morgan StanleyBoost TargetOverweight ➝ Overweight$80.00 ➝ $92.00
10/21/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$76.00 ➝ $82.00
10/15/2024Bank of AmericaBoost TargetBuy ➝ Buy$90.00 ➝ $95.00
10/8/2024Stifel NicolausBoost TargetBuy ➝ Buy$78.00 ➝ $82.00
10/1/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$75.00 ➝ $83.00
9/16/2024Bank of AmericaBoost TargetBuy ➝ Buy$85.00 ➝ $90.00
7/26/2024Morgan StanleyBoost TargetOverweight ➝ Overweight$78.00 ➝ $79.00
7/26/2024Stifel NicolausBoost TargetBuy ➝ Buy$76.00 ➝ $78.00
7/26/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$59.00 ➝ $59.00
6/14/2024Bank of AmericaUpgradeNeutral ➝ Buy$70.00 ➝ $80.00
5/24/2024UBS GroupBoost TargetBuy ➝ Buy$68.00 ➝ $69.00
5/23/2024JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$61.00 ➝ $74.00
5/20/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$77.00 ➝ $77.00
4/29/2024DA DavidsonBoost TargetNeutral ➝ Neutral$52.00 ➝ $59.00
4/25/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$60.00 ➝ $70.00
4/25/2024Roth MkmBoost TargetBuy ➝ Buy$65.00 ➝ $75.00
4/25/2024Monness Crespi & HardtBoost TargetBuy$60.00 ➝ $75.00
4/19/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$61.00 ➝ $63.00
4/18/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$51.00 ➝ $60.00
4/15/2024Stifel NicolausBoost TargetBuy ➝ Buy$64.00 ➝ $67.00
4/8/2024Roth MkmBoost TargetBuy ➝ Buy$60.00 ➝ $65.00
3/26/2024Roth MkmReiterated RatingBuy ➝ Buy$60.00
3/26/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$52.00
3/15/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$58.00 ➝ $61.00
3/13/2024Stifel NicolausReiterated RatingBuy ➝ Buy$64.00
2/14/2024JPMorgan Chase & Co.Boost TargetNeutral ➝ Neutral$52.00 ➝ $54.00
1/2/2024DA DavidsonDowngradeBuy ➝ Neutral$60.00 ➝ $53.00
10/30/2023The Goldman Sachs GroupLower TargetNeutral ➝ Neutral$58.00 ➝ $52.00
10/27/2023Morgan StanleyLower TargetOverweight ➝ Overweight$84.00 ➝ $78.00
10/27/2023DA DavidsonLower TargetBuy ➝ Buy$71.00 ➝ $60.00
10/27/2023Bank of AmericaReiterated RatingBuy ➝ Neutral$90.00 ➝ $53.00
10/20/2023DA DavidsonLower TargetBuy ➝ Buy$80.00 ➝ $71.00
10/20/2023CitigroupInitiated CoverageNeutral$62.00
10/6/2023Roth MkmReiterated RatingBuy ➝ Buy$80.00
9/27/2023Morgan StanleyInitiated CoverageOverweight$84.00
8/25/2023Stifel NicolausBoost TargetBuy ➝ Buy$79.00 ➝ $94.00
8/22/2023Bank of AmericaBoost TargetBuy ➝ Buy$85.00 ➝ $90.00
8/7/2023DA DavidsonReiterated RatingBuy$80.00
8/4/2023ArgusBoost Target$70.00 ➝ $75.00
7/31/2023Bank of AmericaUpgradeNeutral ➝ Buy$68.00 ➝ $85.00
7/19/2023Stifel NicolausBoost TargetBuy$75.00 ➝ $79.00
6/16/2023ArgusLower Target$80.00 ➝ $70.00
5/30/2023Stifel NicolausBoost Target$70.00 ➝ $75.00
5/17/2023Bank of AmericaBoost Target$63.00 ➝ $68.00
4/28/2023Stifel NicolausBoost TargetBuy$68.00 ➝ $70.00
4/28/2023Bank of AmericaUpgradeUnderperform ➝ Neutral$42.00 ➝ $63.00
4/10/2023Stifel NicolausLower TargetBuy$73.00 ➝ $68.00
4/3/2023DA DavidsonReiterated RatingBuy$80.00
2/17/2023Roth CapitalReiterated RatingBuy
2/17/2023Truist FinancialLower Target$70.00 ➝ $62.00
2/17/2023DA DavidsonLower TargetBuy$95.00 ➝ $80.00
2/1/2023The Goldman Sachs GroupDowngradeBuy ➝ Neutral$64.00
1/27/2023Monness Crespi & HardtLower TargetBuy$106.00 ➝ $80.00
1/27/2023DA DavidsonLower TargetBuy$113.00 ➝ $95.00
1/27/2023UBS GroupLower TargetBuy$110.00 ➝ $90.00
1/13/2023MKM PartnersLower TargetBuy$90.00 ➝ $80.00
1/4/2023BMO Capital MarketsLower TargetMarket Perform$74.00 ➝ $66.00
1/3/2023Stifel NicolausLower TargetBuy$84.00 ➝ $76.00
11/14/2022Bank of AmericaDowngradeBuy ➝ Underperform$73.00 ➝ $42.00
10/19/2022BMO Capital MarketsLower TargetMarket Perform$76.00 ➝ $74.00
10/19/2022DA DavidsonBoost TargetBuy$112.00 ➝ $113.00
10/10/2022MKM PartnersLower TargetBuy$105.00 ➝ $90.00
10/6/2022DA DavidsonLower TargetBuy$128.00 ➝ $112.00
10/6/2022BMO Capital MarketsLower TargetMarket Perform$80.00 ➝ $76.00
10/5/2022Stifel NicolausLower TargetBuy$99.00 ➝ $84.00
10/5/2022Jefferies Financial GroupLower TargetBuy$100.00 ➝ $95.00
10/5/2022Truist FinancialLower TargetHold$88.00 ➝ $75.00
10/5/2022Bank of AmericaLower TargetBuy$91.00 ➝ $83.00
8/18/2022Bank of AmericaReiterated RatingBuy ➝ Buy$96.00
7/26/2022UBS GroupLower Target$120.00
7/21/2022BMO Capital MarketsLower Target$85.00 ➝ $80.00
7/20/2022Truist FinancialLower TargetHold$100.00 ➝ $88.00
7/19/2022KeyCorpDowngradeSector Weight
7/15/2022Jefferies Financial GroupLower Target$115.00 ➝ $100.00
7/7/2022MKM PartnersLower TargetBuy$118.00 ➝ $105.00
4/20/2022DA DavidsonBoost TargetBuy$121.00 ➝ $128.00
4/20/2022KeyCorpLower TargetOverweight$115.00 ➝ $105.00
2/8/2022DA DavidsonLower TargetBuy$138.00 ➝ $121.00
2/8/2022JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$110.00 ➝ $99.00
1/27/2022DA DavidsonLower TargetBuy$140.00 ➝ $138.00
1/26/2022The Goldman Sachs GroupLower Target$128.00 ➝ $119.00
12/29/2021DA DavidsonReiterated RatingBuy$140.00
10/27/2021Truist FinancialLower TargetHold$105.00 ➝ $100.00
10/27/2021DA DavidsonBoost TargetBuy$128.00 ➝ $140.00
10/4/2021Stifel NicolausLower TargetBuy$116.00 ➝ $113.00
7/27/2021Truist FinancialReiterated RatingHold$101.45
7/27/2021DA DavidsonReiterated RatingBuy$120.00 ➝ $101.45
7/27/2021Truist FinancialBoost TargetHold$100.00 ➝ $105.00
7/27/2021KeyCorpBoost TargetOverweight$105.00 ➝ $115.00
7/27/2021BMO Capital MarketsBoost TargetPositive ➝ Market Perform$90.00 ➝ $93.00
4/29/2021KeyCorpBoost TargetOverweight$100.00 ➝ $105.00
4/28/2021Jefferies Financial GroupBoost TargetBuy$113.00 ➝ $115.00
4/28/2021DA DavidsonBoost TargetBuy$115.00 ➝ $120.00
3/15/2021Truist FinancialBoost TargetHold$95.00 ➝ $100.00
2/9/2021Stifel NicolausLower TargetBuy$115.00 ➝ $114.00
2/9/2021Jefferies Financial GroupLower TargetBuy$115.00 ➝ $110.00
2/9/2021BMO Capital MarketsLower TargetMarket Perform$90.00 ➝ $85.00
2/9/2021DA DavidsonBoost TargetBuy$105.00 ➝ $115.00
2/4/2021Bank of AmericaBoost TargetNeutral$92.00 ➝ $106.00
1/21/2021Stifel NicolausBoost TargetBuy$100.00 ➝ $115.00
12/9/2020Smith Barney CitigroupInitiated CoverageBuy$120.00
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.15 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/7/2025
  • 0 very positive mentions
  • 0 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 17 very positive mentions
  • 15 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 45 very positive mentions
  • 44 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 70 very positive mentions
  • 40 positive mentions
  • 6 negative mentions
  • 3 very negative mentions
Mentions as of
11/4/2025
  • 83 very positive mentions
  • 32 positive mentions
  • 1 negative mentions
  • 3 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 83 very positive mentions
  • 32 positive mentions
  • 1 negative mentions
  • 3 very negative mentions

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Hasbro logo
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Read More

Today's Range

Now: $81.85
Low: $81.27
High: $82.54

50 Day Range

MA: $77.16
Low: $70.95
High: $82.69

52 Week Range

Now: $81.85
Low: $49.00
High: $83.45

Volume

1,037,214 shs

Average Volume

1,714,900 shs

Market Capitalization

$11.49 billion

P/E Ratio

N/A

Dividend Yield

3.40%

Beta

0.55

Frequently Asked Questions

What sell-side analysts currently cover shares of Hasbro?

The following Wall Street sell-side analysts have issued stock ratings on Hasbro in the last year: Bank of America Corporation, Citigroup Inc., DA Davidson, JPMorgan Chase & Co., Monness Crespi & Hardt, Morgan Stanley, Roth Capital, Roth Mkm, Seaport Res Ptn, Stifel Nicolaus, The Goldman Sachs Group, Inc., UBS Group AG, Wall Street Zen, Weiss Ratings, Wolfe Research, and Zacks Research.
View the latest analyst ratings for HAS.

What is the current price target for Hasbro?

0 Wall Street analysts have set twelve-month price targets for Hasbro in the last year. Their average twelve-month price target is $89.33, suggesting a possible upside of 9.0%. Bank of America Corporation has the highest price target set, predicting HAS will reach $100.00 in the next twelve months. Stifel Nicolaus has the lowest price target set, forecasting a price of $77.00 for Hasbro in the next year.
View the latest price targets for HAS.

What is the current consensus analyst rating for Hasbro?

Hasbro currently has 1 sell rating, 2 hold ratings, 10 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for HAS.

What other companies compete with Hasbro?

Other companies that are similar to Hasbro include JAKKS Pacific, Mattel, Strategic Education, MGM Resorts International and Royal Caribbean Cruises. Learn More about companies similar to Hasbro.

How do I contact Hasbro's investor relations team?

Hasbro's physical mailing address is 1027 NEWPORT AVE P O BOX 1059, PAWTUCKET RI, 02862. The company's listed phone number is (401) 431-8697 and its investor relations email address is [email protected]. The official website for Hasbro is www.hasbro.com. Learn More about contacing Hasbro investor relations.