LendingTree, Inc., through its subsidiary, LendingTree, LLC, operates online consumer platform in the United States. It operates through Home, Consumer, and Insurance segments. The company's Home segment offers purchase mortgage, refinance mortgage, reverse mortgage, and home equity loans; lines of credit; and real estate brokerage services. Its Consumer segment provides credit cards; personal, small business, student, and auto loans; deposit accounts; and other credit products, such as credit repair and debt settlement services. The company's Insurance segment includes information, tools, and access to insurance quote products, including home and automobile, through which consumers are matched with insurance lead aggregators to obtain insurance offers. It also operates CompareCards, an online source for side-by-side credit card comparison shopping; SimpleTuition, an online marketing platform for student loans; MagnifyMoney, a consumer facing media property that offers editorial content, expert commentary, tools, and resources; SnapCap, an online platform, which connects business owners with lenders; ValuePenguin, a personal finance website that offers consumers objective analysis; QuoteWizard.com, a marketplace for insurance comparison; and Student Loan Hero, a personal finance website dedicated to helping student loan borrowers manage their student debt. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was founded in 1996 and is headquartered in Charlotte, North Carolina.