NYSE:DFS - Discover Financial Services Stock Price Target and Predictions

  • Consensus Rating: Buy
  • Consensus Price Target: $138.46
  • Forecasted Upside: 16.90 %
  • Number of Analysts: 14
  • Breakdown:
  • 0 Sell Ratings
  • 6 Hold Ratings
  • 8 Buy Ratings
  • 0 Strong Buy Ratings
▲ +3.1 (2.69%)

This chart shows the closing price for DFS by one month, three months, or twelve months.

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Analyst Price Target for DFS

Analyst Price Target is $138.46
▲ +16.90% Upside Potential
This price target is based on 14 analysts offering 12 month price targets for Discover Financial Services in the last 3 months. The average price target is $138.46, with a high forecast of $158.00 and a low forecast of $105.00. The average price target represents a 16.90% upside from the last price of $118.44.

This chart shows the closing price for DFS for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Buy

The current consensus among 14 investment analysts is to buy stock in Discover Financial Services. This Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 10 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 11 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 11 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 10 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 9 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 9 buy ratings
  • 7 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 9 buy ratings
  • 6 hold ratings
  • 0 sell ratings
  • 0 strong buy ratings
  • 8 buy ratings
  • 6 hold ratings
  • 0 sell ratings

Latest Recommendations

  • 0 strong buy ratings
  • 8 buy ratings
  • 6 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
1/24/2022Piper SandlerUpgradeNeutral ➝ Overweight$125.00 ➝ $142.00Low
1/21/2022Evercore ISIInitiated CoverageHold$130.00Low
1/21/2022Credit Suisse GroupBoost Price TargetOutperform$142.00 ➝ $148.00Low
1/19/2022JPMorgan Chase & Co.Lower Price TargetOverweight$150.00 ➝ $142.00High
1/11/2022Deutsche Bank AktiengesellschaftBoost Price Target$134.00 ➝ $140.00Low
1/10/2022BarclaysBoost Price TargetOverweight$146.00 ➝ $158.00Medium
12/6/2021Morgan StanleyBoost Price TargetEqual Weight$139.00 ➝ $146.00High
11/2/2021Seaport Res PtnUpgradeNeutral ➝ BuyLow
10/25/2021Piper SandlerBoost Price TargetNeutral$117.00 ➝ $122.00Medium
10/22/2021Royal Bank of CanadaBoost Price TargetOutperform$140.00 ➝ $143.00Low
10/22/2021StephensBoost Price TargetEqual Weight$118.00 ➝ $137.00Low
10/8/2021Wells Fargo & CompanyBoost Price TargetEqual Weight$125.00 ➝ $135.00Low
10/5/2021Piper SandlerBoost Price TargetNeutral$114.00 ➝ $117.00Medium
9/16/2021Morgan StanleyBoost Price TargetEqual Weight$137.00 ➝ $139.00Low
8/30/2021Seaport Res PtnReiterated RatingNeutralHigh
7/29/2021Morgan StanleyBoost Price TargetEqual Weight$118.00 ➝ $137.00Low
7/23/2021Morgan StanleyBoost Price TargetEqual Weight$114.00 ➝ $118.00Low
7/23/2021CitigroupReiterated RatingBuy$150.00 ➝ $154.00Medium
7/12/2021Wells Fargo & CompanyBoost Price TargetPositive ➝ Equal Weight$111.00 ➝ $125.00High
7/12/2021CitigroupUpgradeNeutral ➝ BuyHigh
7/12/2021Deutsche Bank AktiengesellschaftBoost Price TargetHold$120.00 ➝ $130.00High
7/9/2021BarclaysBoost Price TargetPositive ➝ Overweight$132.00 ➝ $146.00High
7/2/2021Credit Suisse GroupBoost Price TargetOutperform$128.00 ➝ $140.00Low
7/2/2021Piper SandlerLower Price TargetNeutral$122.00 ➝ $118.00Low
6/11/2021Piper SandlerBoost Price TargetNeutral$111.00 ➝ $122.00Low
4/26/2021BMO Capital MarketsReiterated RatingOutperform ➝ Market Perform$105.00High
4/26/2021Bank of AmericaUpgradeNeutral ➝ Buy$120.00High
4/23/2021BarclaysBoost Price TargetOverweight$111.00 ➝ $132.00High
4/23/2021Deutsche Bank AktiengesellschaftBoost Price TargetHold$110.00 ➝ $120.00High
4/22/2021Morgan StanleyBoost Price TargetEqual Weight$108.00 ➝ $114.00High
4/20/2021Piper SandlerBoost Price TargetNeutral$97.00 ➝ $103.00N/A
4/18/2021BMO Capital MarketsDowngradeOutperform ➝ Market Perform$105.00High
4/14/2021Piper SandlerBoost Price TargetNeutral$97.00 ➝ $103.00Medium
4/8/2021Piper SandlerBoost Price TargetNeutral$94.00 ➝ $97.00Low
3/15/2021Wells Fargo & CompanyBoost Price TargetEqual Weight$105.00 ➝ $111.00High
1/22/2021Morgan StanleyBoost Price TargetEqual Weight$107.00 ➝ $108.00Low
1/22/2021ArgusBoost Price TargetBuy$72.00 ➝ $108.00Medium
1/22/2021BMO Capital MarketsBoost Price TargetOutperform$100.00 ➝ $101.00Low
1/22/2021Deutsche Bank AktiengesellschaftBoost Price TargetHold$104.00 ➝ $110.00Low
1/22/2021Royal Bank of CanadaBoost Price TargetPositive ➝ Outperform$110.00 ➝ $115.00Low
1/19/2021JPMorgan Chase & Co.Boost Price TargetOverweight$72.00 ➝ $114.00Low
1/6/2021Deutsche Bank AktiengesellschaftBoost Price TargetHold$74.00 ➝ $104.00N/A
1/4/2021Wells Fargo & CompanyBoost Price TargetEqual Weight$68.00 ➝ $94.00N/A
12/29/2020OppenheimerReiterated RatingHoldN/A
12/7/2020Evercore ISIUpgradeUnderperform ➝ In-Line$86.00Low
11/30/2020Morgan StanleyDowngradeOverweight ➝ Equal Weight$107.00High
11/17/2020Piper SandlerBoost Price TargetNeutral$70.00 ➝ $80.00Low
11/16/2020Bank of AmericaBoost Price TargetNeutral$71.00 ➝ $78.00Low
10/23/2020BMO Capital MarketsBoost Price TargetOutperform$76.00 ➝ $80.00High
10/23/2020Royal Bank of CanadaBoost Price TargetOutperform$61.00 ➝ $75.00High
10/23/2020Deutsche Bank AktiengesellschaftBoost Price TargetHold$55.00 ➝ $74.00High
10/22/2020Morgan StanleyBoost Price TargetOverweight$63.00 ➝ $68.00High
10/9/2020Wells Fargo & CompanyReiterated RatingNeutral ➝ HoldLow
10/9/2020Piper SandlerBoost Price TargetNeutral$57.00 ➝ $66.00Medium
10/9/2020JPMorgan Chase & Co.Boost Price TargetOverweight$54.50 ➝ $70.00Medium
10/5/2020The Goldman Sachs GroupBoost Price Target$68.00 ➝ $76.00Low
10/5/2020Morgan StanleyBoost Price TargetOverweight$58.00 ➝ $63.00Medium
8/17/2020Bank of AmericaBoost Price TargetNeutral$54.00 ➝ $56.00Medium
7/31/2020Wolfe ResearchInitiated CoverageOutperformLow
7/24/2020BMO Capital MarketsBoost Price TargetOutperform$70.00 ➝ $71.00High
7/24/2020JMP SecuritiesBoost Price TargetMarket Outperform$48.00 ➝ $58.00Medium
7/24/2020StephensBoost Price TargetEqual Weight$42.00 ➝ $62.00Medium
7/13/2020Wells Fargo & CompanyBoost Price TargetHold$45.00 ➝ $52.00Low
6/22/2020UBS GroupUpgradeNeutral ➝ Buy$36.00 ➝ $72.00Low
6/8/2020Morgan StanleyBoost Price TargetOverweight$56.00 ➝ $58.00High
6/3/2020Royal Bank of CanadaBoost Price Target$42.00 ➝ $61.00Medium
5/20/2020Piper SandlerBoost Price TargetNeutral$49.00 ➝ $51.00Medium
5/18/2020Credit Suisse GroupReiterated RatingBuyHigh
5/14/2020BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$55.00 ➝ $52.00Medium
4/27/2020JMP SecuritiesLower Price TargetMarket Outperform$92.00 ➝ $48.00Low
4/24/2020Deutsche Bank AktiengesellschaftLower Price TargetHold$72.00 ➝ $55.00Medium
4/23/2020OppenheimerInitiated CoverageHoldHigh
4/13/2020Deutsche Bank AktiengesellschaftLower Price TargetHold$95.00 ➝ $72.00High
4/12/2020Royal Bank of CanadaReiterated RatingBuy$42.00High
4/9/2020Piper SandlerLower Price TargetNeutral$82.00 ➝ $48.00High
4/8/2020Wells Fargo & CompanyLower Price TargetEqual Weight$88.00 ➝ $53.00High
3/20/2020Nomura SecuritiesUpgradeNeutral ➝ Buy$82.00 ➝ $59.00N/A
3/17/2020Imperial CapitalReiterated RatingOutperform$34.00 ➝ $32.00High
3/16/2020Credit Suisse GroupReiterated RatingBuy$94.00High
3/9/2020Morgan StanleyLower Price TargetOverweight$87.00 ➝ $80.00High
3/2/2020Morgan StanleyLower Price TargetOverweight$94.00 ➝ $87.00High
1/27/2020BMO Capital MarketsReiterated RatingMarket Perform ➝ In-Line$84.00Medium
1/27/2020Nomura SecuritiesReiterated RatingHold$89.00Medium
1/24/2020Deutsche Bank AktiengesellschaftReiterated RatingHold$97.00 ➝ $95.00High
1/24/2020Morgan StanleyReiterated RatingOverweight$101.00 ➝ $94.00High
1/24/2020Wells Fargo & CompanyLower Price TargetEqual Weight$90.00 ➝ $88.00High
1/24/2020Piper SandlerDowngradeOverweight ➝ Neutral$96.00 ➝ $86.00High
1/24/2020Evercore ISIDowngradeIn-Line ➝ Underperform$75.00High
1/23/2020Wells Fargo & CompanyReiterated RatingHoldHigh
1/6/2020Wells Fargo & CompanyReiterated RatingHold ➝ NeutralN/A
12/18/2019WedbushReiterated RatingOutperformLow
12/5/2019Nomura SecuritiesReiterated RatingBuy ➝ Neutral$96.00 ➝ $89.00Low
10/23/2019Wells Fargo & CompanyBoost Price TargetMarket Perform$81.00 ➝ $86.00Low
10/23/2019Credit Suisse GroupBoost Price TargetOutperform$98.00 ➝ $99.00Low
10/23/2019JPMorgan Chase & Co.Boost Price TargetOverweight$85.00 ➝ $90.00Low
10/14/2019Wells Fargo & CompanyReiterated RatingHoldLow
8/9/2019Morgan StanleySet Price TargetBuy$97.00Medium
7/30/2019UBS GroupBoost Price TargetNeutral$83.00 ➝ $92.00Low
7/25/2019JMP SecuritiesUpgradeOutperform ➝ BuyLow
7/24/2019JPMorgan Chase & Co.Boost Price TargetOverweight$91.00 ➝ $93.00High
7/24/2019Wells Fargo & CompanyBoost Price TargetMarket Perform$82.00 ➝ $88.00High
7/24/2019Morgan StanleyBoost Price TargetOverweight$91.00 ➝ $93.00High
7/24/2019Nomura SecuritiesBoost Price TargetOutperform ➝ Buy$86.00 ➝ $96.00High
7/24/2019JMP SecuritiesBoost Price TargetMarket Outperform$90.00 ➝ $92.00High
7/24/2019BarclaysBoost Price TargetOverweight$87.00 ➝ $91.00High
7/8/2019Deutsche Bank AktiengesellschaftReiterated RatingHold ➝ Hold$87.00Low
6/19/2019Bank of AmericaInitiated CoverageNeutral ➝ NeutralLow
5/7/2019CIBCReiterated RatingOutperform ➝ Market PerformLow
5/7/2019OppenheimerDowngradeOutperform ➝ Market PerformMedium
5/3/2019The Goldman Sachs GroupUpgradeNeutral ➝ Buy$51.00 ➝ $56.00Low
5/3/2019Royal Bank of CanadaInitiated CoverageOutperform ➝ Outperform$96.00Low
4/29/2019BMO Capital MarketsBoost Price TargetMarket Perform$92.00Medium
4/26/2019Nomura SecuritiesBoost Price TargetBuy ➝ Buy$81.00 ➝ $86.00Low
4/17/2019OppenheimerSet Price TargetBuy$79.00Low
4/4/2019JMP SecuritiesBoost Price TargetMarket Outperform ➝ Market Outperform$74.00 ➝ $80.00Low
3/6/2019Morgan StanleyBoost Price TargetOverweight ➝ Overweight$89.00 ➝ $91.00Low
1/25/2019Bank of AmericaSet Price TargetBuy$80.00Low
1/25/2019Compass PointSet Price TargetHold$74.00Low
1/25/2019BMO Capital MarketsLower Price TargetMarket Perform$85.00Low
1/6/2019StephensReiterated RatingHold$80.00Low
12/14/2018BarclaysSet Price TargetBuy$85.00High
11/1/2018CitigroupLower Price TargetNeutral ➝ Neutral$78.00 ➝ $75.00Low
10/26/2018Wells Fargo & CompanyLower Price TargetMarket Perform ➝ Market Perform$82.00 ➝ $78.00Medium
10/2/2018JPMorgan Chase & Co.UpgradeNeutral ➝ OverweightLow
10/1/2018Wells Fargo & CompanyBoost Price TargetMarket Perform ➝ Market Perform$76.00 ➝ $82.00Low
9/21/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$86.00 ➝ $92.00Low
7/27/2018JPMorgan Chase & Co.Boost Price TargetNeutral ➝ Neutral$78.00 ➝ $81.00Medium
7/27/2018Sandler O'NeillReiterated RatingBuy$87.00Medium
5/7/2018UBS GroupUpgradeSell ➝ Neutral$81.93Medium
4/30/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$93.00 ➝ $90.00Low
4/30/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$93.00 ➝ $91.00Low
4/27/2018JMP SecuritiesLower Price TargetMarket Outperform ➝ Market Outperform$91.00 ➝ $84.00Medium
4/16/2018The Goldman Sachs GroupDowngradeBuy ➝ NeutralMedium
4/12/2018OppenheimerSet Price TargetBuy$82.00Medium
4/12/2018StephensReiterated RatingEqual WeightMedium
4/9/2018StephensUpgradeUnderweight ➝ Equal$73.00Low
4/5/2018CitigroupInitiated CoverageNeutral$78.00Low
3/29/2018BarclaysLower Price TargetOverweight ➝ Buy$94.00 ➝ $92.00Medium
3/29/2018Wells Fargo & CompanyLower Price TargetMarket Perform$84.00 ➝ $76.00High
3/27/2018UBS GroupInitiated CoverageSell$70.00Low
2/2/2018Morgan StanleyBoost Price TargetOverweight ➝ Overweight$91.00 ➝ $93.00Medium
1/26/2018ArgusUpgradeAverage ➝ Buy$90.00Low
1/25/2018Nomura InstinetLower Price TargetIn-Line ➝ Buy$96.00 ➝ $94.00Low
1/25/2018OppenheimerBoost Price TargetOutperform ➝ Outperform$84.00 ➝ $88.00Low
1/25/2018BarclaysLower Price TargetOverweight ➝ Overweight$95.00 ➝ $94.00Low
1/25/2018JMP SecuritiesBoost Price TargetOutperform$91.00Low
1/25/2018Royal Bank of CanadaLower Price TargetTop Pick$100.00Low
1/25/2018JPMorgan Chase & Co.Lower Price TargetNeutral ➝ Neutral$82.50 ➝ $82.00Low
1/25/2018Morgan StanleyBoost Price TargetOverweight ➝ Overweight$79.00 ➝ $91.00Low
1/25/2018Credit Suisse GroupBoost Price TargetOutperform ➝ Outperform$91.00 ➝ $95.00Low
1/25/2018Wells Fargo & CompanyBoost Price TargetMarket Perform ➝ Market Perform$83.00 ➝ $84.00Medium
1/25/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$97.00 ➝ $93.00Medium
1/12/2018BarclaysSet Price TargetBuy$95.00Low
1/11/2018Jefferies Financial GroupReiterated RatingBuy$91.00Medium
1/9/2018Royal Bank of CanadaReiterated RatingBuy$107.00Medium
1/9/2018Wells Fargo & CompanyReiterated RatingMarket Perform$69.00 ➝ $83.00N/A
1/2/2018StephensSet Price TargetSell$73.00Low
1/2/2018Deutsche Bank AktiengesellschaftInitiated CoverageBuy ➝ Buy$92.00Low
12/18/2017Bank of AmericaUpgradeNeutral ➝ Buy$83.00Medium
12/11/2017WedbushSet Price TargetBuy$70.00 ➝ $80.00Low
12/11/2017BarclaysUpgradeEqual Weight ➝ Overweight$73.00 ➝ $93.00Low
10/25/2017Royal Bank of CanadaReiterated RatingBuy$86.00N/A
10/25/2017BarclaysSet Price TargetHold$70.00 ➝ $73.00N/A
10/25/2017BMO Capital MarketsLower Price TargetMarket Perform$69.00 ➝ $67.00N/A
10/25/2017Bank of AmericaBoost Price TargetNeutral$67.00 ➝ $69.00N/A
10/25/2017Nomura SecuritiesLower Price TargetBuy$81.00 ➝ $79.00N/A
10/25/2017Compass PointDowngradeBuy ➝ NeutralN/A
10/24/2017OppenheimerSet Price TargetBuy$71.00N/A
10/10/2017Wells Fargo & CompanyInitiated CoverageOutperform ➝ Market Perform$69.00N/A
10/2/2017Buckingham ResearchInitiated CoverageBuy ➝ Buy$74.00Low
9/8/2017Morgan StanleyLower Price TargetOverweight$71.00 ➝ $70.00Low
7/27/2017Jefferies Financial GroupReiterated RatingBuy$82.00 ➝ $75.00Low
7/27/2017Bank of AmericaDowngradeBuy ➝ Neutral$67.00 ➝ $63.00Low
7/26/2017OppenheimerSet Price TargetBuy$69.00High
7/18/2017William BlairReiterated RatingOutperformLow
7/13/2017BarclaysReiterated RatingEqual Weight$79.00 ➝ $70.00Low
7/12/2017Nomura InstinetReiterated RatingBuy$86.00 ➝ $81.00Low
7/6/2017Morgan StanleyReiterated RatingOverweight$81.00 ➝ $75.00Low
6/16/2017Jefferies Financial GroupReiterated RatingBuy$82.00Low
6/1/2017BMO Capital MarketsReiterated RatingHold$70.00Low
5/21/2017Wells Fargo & CompanyReiterated RatingOutperform$80.00 ➝ $70.00Low
5/19/2017Wells Fargo & CompanyDowngradeBuy$70.00Low
5/16/2017Royal Bank of CanadaReiterated RatingBuy$82.00Low
5/12/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow
5/12/2017Jefferies Financial GroupReiterated RatingBuy$82.00Low
5/1/2017Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$87.00 ➝ $71.00Low
4/29/2017Nomura InstinetReiterated RatingBuy$88.00 ➝ $86.00Low
4/26/2017CIBCLower Price TargetOutperform$85.00 ➝ $75.00Medium
4/26/2017OppenheimerLower Price TargetOutperform$85.00 ➝ $75.00Medium
4/26/2017Evercore ISILower Price TargetOutperform$79.00 ➝ $78.00High
4/11/2017BMO Capital MarketsReiterated RatingHold$68.00Low
4/10/2017Keefe, Bruyette & WoodsReiterated RatingBuy$84.00Low
4/7/2017Jefferies Financial GroupReiterated RatingBuy$82.00Low
3/29/2017Rafferty Capital MarketsReiterated RatingHold$70.00Low
(Data available from 1/26/2017 forward)

News Sentiment Rating

0.43 (Hold)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 0 very positive mentions
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Current Sentiment

  • 13 very positive mentions
  • 29 positive mentions
  • 9 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.
Discover Financial Services logo
Discover Financial Services is a holding company, which engages in the provision of direct banking and payment services. It operates through the Direct Banking and Payment Services segments. The Direct Banking segment offers Discover-branded credit cards issued to individuals on the Discover Network and other consumer products and services, including private student loans, personal loans, home loans, and other consumer lending and deposit products. The Payment Services segment includes PULSE, Diners Club, and the company's network partners business, which includes credit, debit, and prepaid cards issued on the Discover Network. The company was founded in 1986 and is headquartered in Riverwoods, IL.
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Today's Range

Now: $118.44
Low: $112.91
High: $120.26

50 Day Range

MA: $117.22
Low: $106.13
High: $129.40

52 Week Range

Now: $118.44
Low: $81.27
High: $135.69


2,362,075 shs

Average Volume

2,111,679 shs

Market Capitalization

$34.71 billion

P/E Ratio


Dividend Yield




Frequently Asked Questions

What sell-side analysts currently cover shares of Discover Financial Services?

The following sell-side analysts have issued research reports on Discover Financial Services in the last twelve months: Bank of America Co., Barclays PLC, BMO Capital Markets, Citigroup Inc., Credit Suisse Group AG, Deutsche Bank Aktiengesellschaft, Evercore ISI, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank of Canada, Seaport Global Securities, Seaport Res Ptn, Seaport Research Partners, Stephens, Wells Fargo & Company, and Zacks Investment Research.
View the latest analyst ratings for DFS.

What is the current price target for Discover Financial Services?

13 Wall Street analysts have set twelve-month price targets for Discover Financial Services in the last year. Their average twelve-month price target is $138.46, suggesting a possible upside of 19.5%. Barclays PLC has the highest price target set, predicting DFS will reach $158.00 in the next twelve months. BMO Capital Markets has the lowest price target set, forecasting a price of $105.00 for Discover Financial Services in the next year.
View the latest price targets for DFS.

What is the current consensus analyst rating for Discover Financial Services?

Discover Financial Services currently has 6 hold ratings and 8 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Buy." A "buy" rating indicates that analysts believe DFS will outperform the market and that investors should add to their positions of Discover Financial Services.
View the latest ratings for DFS.

What other companies compete with Discover Financial Services?

How do I contact Discover Financial Services' investor relations team?

Discover Financial Services' physical mailing address is 2500 Lake Cook Road, Riverwoods IL, 60015. The financial services provider's listed phone number is (224) 405-0900 and its investor relations email address is [email protected] The official website for Discover Financial Services is www.discover.com.