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Aaron's - PRG Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $40.33
  • Forecasted Upside: 36.74%
  • Number of Analysts: 7
  • Breakdown:
  • 0 Sell Ratings
  • 3 Hold Ratings
  • 4 Buy Ratings
  • 0 Strong Buy Ratings
$29.50 As of 12/4/2025 04:59 PM ET
▼ -0.673 (-2.23%)

This chart shows the closing price for PRG by one month, three months, or twelve months.

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Analyst Price Target for PRG

Analyst Price Target is $40.33
▲ +36.74% Upside Potential
This price target is based on 7 analysts offering 12 month price targets for Aaron's in the last 3 months. The average price target is $40.33, with a high forecast of $60.00 and a low forecast of $29.00. The average price target represents a 36.74% upside from the last price of $29.50.

This chart shows the closing price for PRG for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Moderate Buy

The current consensus among 7 investment analysts is to moderate buy stock in Aaron's. This rating changed within the last month from a Hold consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
6/12/2024
  • 0 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
9/10/2024
  • 1 strong buy ratings
  • 5 buy ratings
  • 1 hold ratings
  • 0 sell ratings
Ratings as of
12/9/2024
  • 1 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
3/9/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
6/7/2025
  • 1 strong buy ratings
  • 4 buy ratings
  • 1 hold ratings
  • 1 sell ratings
Ratings as of
9/5/2025
  • 0 strong buy ratings
  • 4 buy ratings
  • 2 hold ratings
  • 1 sell ratings
Ratings as of
11/4/2025
  • 0 strong buy ratings
  • 4 buy ratings
  • 3 hold ratings
  • 0 sell ratings
Ratings as of
12/4/2025

Latest Recommendations

  • 0 strong buy ratings
  • 4 buy ratings
  • 3 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
11/21/2025BTIG ResearchUpgradeSell ➝ Neutral$31.00
10/23/2025TD CowenLower TargetBuy ➝ Buy$38.00 ➝ $37.00
10/23/2025BTIG ResearchBoost TargetSell ➝ Sell$27.00 ➝ $31.00
10/10/2025BTIG ResearchReiterated RatingSell ➝ Sell$27.00
10/8/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
9/27/2025Weiss RatingsReiterated RatingHold (C) ➝ Hold (C)
7/14/2025BTIG ResearchDowngradeNeutral ➝ Sell$24.00
4/24/2025Loop CapitalLower TargetBuy ➝ Buy$45.00 ➝ $40.00
4/24/2025KeyCorpLower TargetOverweight ➝ Overweight$50.00 ➝ $45.00
2/26/2025Jefferies Financial GroupDowngradeBuy ➝ Hold$58.00 ➝ $29.00
1/2/2025StephensReiterated RatingOverweight ➝ Overweight$60.00 ➝ $60.00
11/29/2024TD CowenUpgradeStrong-Buy
11/13/2024StephensInitiated CoverageOverweight$60.00
10/24/2024Raymond James FinancialUpgradeMarket Perform ➝ Outperform$48.00
10/1/2024Jefferies Financial GroupBoost TargetBuy ➝ Buy$50.00 ➝ $58.00
9/10/2024KeyCorpBoost TargetOverweight ➝ Overweight$46.00 ➝ $55.00
8/19/2024Loop CapitalUpgradeHold ➝ Buy$41.00 ➝ $55.00
7/25/2024KeyCorpBoost TargetOverweight ➝ Overweight$44.00 ➝ $46.00
7/25/2024TD CowenBoost TargetBuy ➝ Buy$40.00 ➝ $47.00
7/25/2024Loop CapitalBoost TargetHold ➝ Hold$35.00 ➝ $41.00
6/7/2024BTIG ResearchInitiated CoverageNeutral
4/25/2024Loop CapitalBoost TargetHold ➝ Hold$31.00 ➝ $35.00
4/25/2024TD CowenBoost TargetBuy ➝ Buy$38.00 ➝ $40.00
3/8/2024TD CowenInitiated CoverageOutperform$37.00
1/2/2024StephensUpgradeEqual Weight ➝ Overweight
10/26/2023KeyCorpLower TargetOverweight ➝ Overweight$48.00 ➝ $44.00
10/26/2023StephensLower TargetEqual Weight ➝ Equal Weight$68.00 ➝ $37.00
10/10/2023Jefferies Financial GroupLower TargetBuy ➝ Buy$49.00 ➝ $42.00
9/11/2023Loop CapitalLower TargetHold ➝ Hold$42.00 ➝ $38.00
7/27/2023KeyCorpBoost TargetOverweight$36.00 ➝ $48.00
6/5/2023Loop CapitalDowngradeBuy ➝ Hold$34.00
4/27/2023Loop CapitalBoost Target$28.00 ➝ $34.00
10/27/2022KeyCorpLower TargetOverweight$36.00 ➝ $33.00
7/28/2022KeyCorpLower TargetOverweight$40.00 ➝ $36.00
6/20/2022StephensSet Target$21.00
6/17/2022Raymond James FinancialDowngradeOutperform ➝ Market Perform
6/17/2022KeyCorpLower TargetOverweight$50.00 ➝ $40.00
2/24/2022Raymond James FinancialLower TargetOutperform$55.00 ➝ $42.00
2/24/2022KeyCorpLower TargetOverweight$64.00 ➝ $55.00
12/10/2021Raymond James FinancialLower TargetOutperform ➝ Outperform$60.00 ➝ $55.00
11/4/2021KeyCorpLower TargetOverweight$70.00 ➝ $64.00
11/4/2021StephensDowngradeOverweight ➝ Equal Weight$59.00 ➝ $57.00
8/2/2021Raymond James FinancialLower TargetOutperform$65.00 ➝ $60.00
6/9/2021KeyCorpBoost TargetPositive ➝ Overweight$65.00 ➝ $70.00
4/30/2021Raymond James FinancialBoost TargetOutperform$63.00 ➝ $65.00
4/12/2021Truist FinancialLower Target$65.00 ➝ $58.00
3/4/2021Northcoast ResearchReiterated RatingNeutral
12/15/2020Morgan StanleyBoost TargetOverweight$50.00 ➝ $52.00
12/9/2020Loop CapitalInitiated CoverageBuy
(Data available from 12/4/2020 forward)

News Sentiment Rating

1.09 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 27 very positive mentions
  • 8 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
5/8/2025
  • 26 very positive mentions
  • 1 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
6/7/2025
  • 6 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
7/7/2025
  • 11 very positive mentions
  • 4 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
8/6/2025
  • 21 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/5/2025
  • 16 very positive mentions
  • 2 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
10/5/2025
  • 13 very positive mentions
  • 15 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
11/4/2025
  • 14 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
12/4/2025

Current Sentiment

  • 14 very positive mentions
  • 8 positive mentions
  • 0 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Aaron's logo
PROG Holdings, Inc. (NYSE:PRG) is a financial technology holding company based in Salt Lake City, Utah with three business segments: Progressive Leasing, which offers lease-to-own transactions primarily to credit-challenged consumers through e-commerce and point-of-sale retail partners, via online, mobile, and in-store solutions; Vive Financial, which provides consumers who may not qualify for traditional prime lending with a variety of second-look, revolving credit products through private label and branded credit cards; and Four Technologies, which provides consumers of all credit backgrounds Buy Now, Pay Later (BNPL) options through four interest-free installments via its platform, Four.
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Today's Range

Now: $29.50
Low: $29.28
High: $30.24

50 Day Range

MA: $29.82
Low: $26.15
High: $33.39

52 Week Range

Now: $29.50
Low: $23.50
High: $48.82

Volume

541,573 shs

Average Volume

406,845 shs

Market Capitalization

$1.17 billion

P/E Ratio

7.49

Dividend Yield

1.72%

Beta

1.75

Frequently Asked Questions

What sell-side analysts currently cover shares of Aaron's?

The following Wall Street analysts have issued reports on Aaron's in the last year: BTIG Research, Jefferies Financial Group Inc., KeyCorp, Loop Capital, Stephens, TD Cowen, Wall Street Zen, and Weiss Ratings.
View the latest analyst ratings for PRG.

What is the current price target for Aaron's?

0 Wall Street analysts have set twelve-month price targets for Aaron's in the last year. Their average twelve-month price target is $40.33, suggesting a possible upside of 36.7%. Stephens has the highest price target set, predicting PRG will reach $60.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $29.00 for Aaron's in the next year.
View the latest price targets for PRG.

What is the current consensus analyst rating for Aaron's?

Aaron's currently has 3 hold ratings and 4 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for PRG.

What other companies compete with Aaron's?

Other companies that are similar to Aaron's include Herc, Marathon Digital, WPP, DLocal and Frontdoor. Learn More about companies similar to Aaron‘s.

How do I contact Aaron's' investor relations team?

Aaron's' physical mailing address is 400 GALLERIA PARKWAY SE SUITE 300, ATLANTA GA, 30339. The company's listed phone number is 385-351-1369 and its investor relations email address is [email protected]. The official website for Aaron's is www.aarons.com. Learn More about contacing Aaron‘s investor relations.